Collective Impact - Fall 2021

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Collective Impact is published quarterly by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. Collective Impact is supported by advertising revenue from member companies of the Greater Green Bay Chamber. For information about the advertising rates and deadlines, contact sales at 920.593.3418. Collective Impact (USPS 10-206) is published quarterly for $18 a year by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay, WI 54303. Periodicals postage paid at Green Bay, WI. POSTMASTER: Send address changes to Collective Impact, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. PH: 920.593.3423. COMMERCIAL LITHOGRAPHY

Content FALL 2021 | ISSUE 34


President’s message


Introducing Your Move Green Bay


Talent & Education

11 Celebrating Manufacturing Month 16

Economic Development

COVER PHOTO CREDIT Hannah Hassler Photography


Membership Services


24 Chamber member anniversaries

00 Northeast Wisconsin Technical College 02 UnitedHealthcare 06 McMAHON Engineers & Architects 07 Neville Public Museum 09 Vye 10 YMCA 10 Miron Construction 15 Baker Tilly 19 Prevea Health 21 Julie M. Gile Photography 23 Nicolet National Bank 25 Jackie Nitschke Center BACK COVER Cellcom




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2  Collective IMPACT | Fall 2021

President’s message Laurie Radke, president/CEO, Greater Green Bay Chamber


ven in a changing economy and the generational transition underway in our workforce, one constant remains: Manufacturing is and will continue to be the driving economic force in Greater Green Bay and beyond. With the proud history that the industrial sector has created in Greater Green Bay and serving as the foundation for today and our future economy, manufacturing matters. How important is manufacturing to our area? One out of every five jobs in the Greater Green Bay area are in manufacturing. Compared to other communities in the United States, the Greater Green Bay area has an unusually high number of manufacturing workers, more than twice as many as what is to be expected in a typical community. Currently, 21percent of our regional GDP is produced by manufacturers. Our manufacturing base is diverse across industries with

14-times the national average in paper production and 3-times the national average in food production. There is something to be said about crafting a product that makes life better and creates a sense of accomplishment. NEW Manufacturing Alliance and its partners have been highlighting the many benefits of careers in manufacturing like wages and security (manufacturing has the highest average wages of private sector industries at more than $80,000 and the highest tenure for workers at nearly 10-years). Our manufacturers are leading in the areas of robotics, artificial intelligence and efficient production practices that emphasize STEM-based applications. Every day, state-of-the-art solutions are being created to increase efficiency and reduce downtime at manufacturing facilities.

Whether it be tablets on the floor or advances in machine capabilities, technology is revolutionizing manufacturing operations. Manufacturing truly continues to pioneer new thinking and progressive technology on shop floors and into everyday operations across our area. With this issue of the Collective Impact, we at the Greater Green Bay Chamber are celebrating our area’s manufacturing sector. Throughout the month of October, we highlighted area manufacturers and their successes that are representative of our entire region. This celebration and other events like it are essential for sustaining manufacturing as a staple of our economy. As you read through this issue, I encourage you to pause and reflect on the benefits that manufacturing supplies in our community. Manufacturing truly matters!

“Manufacturing truly matters!” Fall 2021 | Collective IMPACT  3


n Wednesday, Sept. 8, 2021 the Greater Green Bay Chamber and its community partners launched the Your Move Green Bay talent attraction website at the Talent Day introduction and keynote presentation held at the Radisson Hotel & Conference Center in Green Bay. The initiative was created as part of an overall strategy to address the current and future talent needs of Greater Green Bay businesses and industries. With the large number of open positions and not enough people here in Northeast Wisconsin, one solution is to reach out to potential employees and show them why moving their career and life to the Greater Green Bay area is a great idea. 4  Collective IMPACT | Fall 2021

The website highlights testimonials from lifelong residents, those who moved back to the area after leaving and brand-new transplants to the area. The goal of the site is to showcase what makes Greater Green Bay unique and why it is a pleasant place to grow a career and a family. Your Move Green Bay’s pages include stories from veterans, entrepreneurs, Millennials as well as information about local businesses, industries, neighborhoods and seasonal activities. Your Move Green Bay is designed to be a tool for local recruiters and companies to use when reaching out to new and potential talent, as well as for residents to share with family, friends and coworkers living outside of the area.

Leadership Green Bay welcomes the Class of 2022 Leadership Green Bay, a program of the Greater Green Bay Chamber, has welcomed its new Class of 2022 participants and kicked-off its programming. Leadership Green Bay is a community-based, experiential learning leadership

program started by the Greater Green Bay Chamber in 1985 to help leaders grow and become more engaged in our community. Participants leave the program with a new sense of knowledge, deeper understanding of the

community, inspiration and friendship. The program runs every year from September to May. More information about the program is available at

The Leadership Green Bay Class of 2022 consists of the following individuals:

Joshua Adams, Camera Corner Connecting Point

Tracey LaToya Fuller, Aurora BayCare Medical Center

Emily Klemme, Boys & Girls Club of Greater Green Bay

Emily Ames, Hager, Dewick & Zuengler, S.C.

Adam Geiser, Cellcom

Clint Klimek, Kettle Cuisine

Christine Blazei, Wisconsin Public Service

Maria Gomez, Prevea Health

Spencer Larson, Green Bay Packers

Troy Chaltry, Paper Transport

Dustin Gresen, American National Bank

Taylor Connell, CASA of Brown County

Nicole Hanley, The Salvation Army of Greater Green Bay

Eric Martzahl, Morgan Stanley – Graystone Consulting

Christopher Dahlke, Northeast Wisconsin Technical College

David Mason, BMO Harris Bank

Jill Sobieck, Brown County United Way Nicole Beth Soulis, 5G Benefits LLC Valerie Steinken, The Holistic Mystic Laina Stuebner, Law Firm of Conway, Olejniczak & Jerry, S.C. Allison Thiry, Immel Construction Jeremy Treague, Schreiber Foods

Logan Hendricks, Strive MedTech

Ryan Miller, Range Bank

Wendy Davis, Prevea Health

Heather Heezen, Humana

Whitney Oren, Paper Transport

Erica VanAsten, Howard-Suamico School District, Forest Glen Elementary

Eric DeKorne, Greater Green Bay Chamber

Thea Hicks, BayCare Clinic

Mark Dunning, BConnected LLC

Taylor Hines, Bellin Health

Annika Osell, Encompass Early Education and Care

Madeline VanGroll, University of WisconsinGreen Bay

Victoria Ertl, McDonald Companies

Matthew Hohner, National Railroad Museum

Daymay Puga, BOL

Marcia Waldron-Kuh, CESA 7

Elizabeth Fields, Thrivent

Scout Johnson, Green Bay Packers

Travis Schreurs, Menn Lay Firm, Ltd.

Parker Wolf, Breakthrough and U.S.Venture

Matt Flanagan, CONNECT, powered by American Family

Dr. Corey King, University of WisconsinGreen Bay

Mike Servais, Georgia-Pacific

Hannah Zielinski, Elevate97

Ashley Skoczynski, Greater Green Bay Chamber Fall 2021 | Collective IMPACT  5

Eric Vanden Heuvel selected for fellowship


ric Vanden Heuvel, vice president of talent and education at the Greater Green Bay Chamber, has been selected by the Association of Chamber of Commerce Executives (ACCE) to study economic recovery and resilience strategies with twenty-one other chambers of commerce professionals from communities throughout the United States.

“The Greater Green Bay Chamber is thrilled for Eric to have been chosen for this fellowship.” - Laurie Radke, president and CEO of the Greater Green Bay Chamber.

The Fellowship for Inclusive Economic Growth is an immersive executive development program that provides chamber of commerce professionals with education and tools to build more equitable economies in their regions. This Fellowship comes at an important time as communities continue to address the economic and social impacts of the COVID-19 pandemic. “The Greater Green Bay Chamber is thrilled for Eric to have been chosen for this fellowship,” said Laurie Radke, president and CEO of the Greater Green Bay Chamber. “We know that talent and education are critical pieces of economic growth. Eric will not only learn from others but will have the ability to share some of our own best practices.” Throughout the year-long Fellowship for Inclusive Economic Growth, participants will focus on addressing different aspects of inclusive economic growth, from education and talent to economic development to entrepreneurship. The curriculum will

focus on strategies for building more equitable economic outcomes and creating economies that work for everyone. “We are excited to work with this impressive group of chamber leaders,” said ACCE president & CEO Sheree Anne Kelly.“This fellowship will support their efforts to engage business leaders and community stakeholders to shape recovery efforts, build resilient local economies and create opportunities for everyone in the community to thrive.” ACCE’s Fellowship for Inclusive Economic Growth is designed to help chambers refine their inclusive economic recovery goals and ultimately help the business associations nationwide build replicable programs and processes. Leaders selected to participate in the Fellowship represent urban and rural communities from 18 states. The ACCE is the professional society supporting the women and men who lead local, regional, statewide and international chambers of commerce and related business and economic development organizations. ACCE’s membership includes more than 1,600 business/civic organizations worldwide and provides members with information resources, thought leadership, education programs, original research, benchmarking, retirement security and access to a network of peers.

Working with you to help your community thrive.

920 751 4200 MCMGRP.COM 6  Collective IMPACT | Fall 2021

Current Young Professionals Leader’s Luncheon event


n Thursday, Oct. 7, 2021, the Current Young Professionals (CYP), with the support of title sponsor Wipfli, presented the 15th Annual Leaders Luncheon at Thornberry Creek at Oneida. This event highlights upcoming CYP programming and the efforts of CYP volunteers from the past year. One of the many highlights of this year’s CYP Leaders Luncheon event was speed mentoring. A new format introduced this year, speed mentoring provided each community leader the opportunity to join a table of young professionals and engage in discussion. Young professionals asked questions of community leaders that focused on career choices, leadership experiences, community growth and professional advice. In turn, community

leaders explored the young professionals’ perspective on community initiatives, talent retention and organizational culture. Inga Arendt, partner at Wipfli, noted “The thoughtful questions asked and insights shared by each group drove valuable discussion and I wish I could have spent more time talking with all of them. It opened my eyes to the energy and enthusiasm, as well as the impact, that the Current Young Professionals members bring to Greater Green Bay.” In addition to speed mentoring, four awards were presented at the event to committee volunteers. The awards celebrated advocacy and volunteerism efforts by CYP committee members.

Fall 2021 | Collective IMPACT  7

Introducing Talent Day


o highlight the growing need for talent in the Greater Green Bay area, the Greater Green Bay Chamber recognized Wednesday, Sept. 8, as Talent Day, presented by Green Bay Packaging, Vye, the University of Wisconsin-Green Bay, St. Norbert College and Northeast Wisconsin Technical College (NWTC). The intent of Talent Day was to raise awareness of the predicament that area employers have been facing with talent attraction and retention and to bring our community together to address how to solve this problem. Talent Day featured keynote presenter Chris Czarnik, a national career search and talent acquisition expert with more than 20-years of HR, training and conference speaking experience. The day began with an introduction and unveiling of the new Greater Green Bay brand for telling the story of our community from a talent attraction perspective, Your Move Green Bay. Following the introduction, Eric Vanden Heuvel, the vice president of talent and education at the Greater Green Bay Chamber, discussed some of the talent challenges faced in our community. After his remarks, Vanden Heuvel introduced Czarnik who presented his “The War for Talent” keynote. Also, in an exclusive event only 8  Collective IMPACT | Fall 2021

for Chamber members, Czarnik hosted a manufacturing industry-specific workshop during a luncheon, sponsored exclusively by Vye, at the Radisson in Green Bay. Talent Day concluded with a community panel discussion at NWTC led by Czarnik. Panelists included Jenene Calloway, vice president of talent development & chief diversity officer at Schreiber Foods; Steve Janke, Marine veteran, and founder & CEO of Mission Wisconsin; and George Bureau, vice president consulting at WMEP Manufacturing Solutions. In all, there were three very clear takeaways from Talent Day. shortage of talent is universal across 1 The all industries and areas of our region, state and country. challenges brought on by a shortage 2 The of workers will likely be here for 10-15 more years.


Companies are much more likely to succeed in addressing these challenges if they collaborate with others rather than trying to solve the problem on their own.

In all, more than 200 people representing more than 50 companies came together during the variety of Talent Day events to discuss their current challenges and explore potential solutions. During his remarks, keynote speaker Chris Czarnik shared research from his book “Winning the War for Talent” and challenged the attendees to not look for someone or something to blame for the talent shortage but instead to look at the eligible workforce and sell them on your organization. More than 75-million Baby Boomers are leaving the workforce at a rate of 10,000 people per day. When compared to the fact that there are only 65-million people in Generation X, not enough people exist to replenish the retiring workforce in the United States. Until the Millennial generation ages and fills those jobs, more employers will be competing for fewer available people. The stark reality is that there will be winners and losers when it comes to attracting talent. With this in mind, the Greater Green Bay Chamber announced the launch of a community brand and marketing campaign to attract new talent to Northeastern Wisconsin. Your Move Green Bay and its corresponding website


( was designed using local market research and feedback from people around the county to create consistent messaging for young professionals who are considering where they want to start their careers. The ‘Your Move’ brand highlights what makes Greater Green Bay an ideal place for anyone: Low cost of living, access to the outdoors, quality schools and an emerging and vibrant art scene.

Talent Day was not designed to solve the worker shortage; rather, it was the beginning of a collaborative process that highlighted the need for everyone in the community to play a part in unraveling a complex problem. Those who call Greater Green Bay home know how special it is. Now is the time to tell that story and convince others to join us.

Fall 2021 | Collective IMPACT  9

BUILDING RELATIONSHIPS From small maintenance upgrades to complete greenfield production and converting facilities, our team takes pride in a job well done and building lasting relationships. Thank you to Green Bay Packaging for allowing Miron Construction to serve your needs. Together, we’re Building Excellence. LEARN MORE AT MIRON-CONSTRUCTION.COM An equal opportunity, affirmative action employer.

10  Collective IMPACT | Fall 2021


Celebrating Manufacturing Month By: Greg Sofra, audit partner, Baker Tilly


ver wonder if having manufacturing within your local community is valuable? Significant research has been performed regarding the economic benefit of manufacturing and it has shown that manufacturing is the driver of a healthy, vibrant community that significantly impacts both local and regional economies. For every dollar of manufacturing value created in the United States, $3.60 in additional economic activity is generated. Another study shows that every manufacturing job created in the U.S. leads to approximately 3.4 nonmanufacturing jobs to take the product from start to finish. I’m Greg Sofra with the advisory, tax and assurance firm Baker Tilly. At Baker Tilly, we are proud to partner with the Greater Green Bay Chamber in celebrating Manufacturing Month. We in Northeast Wisconsin are fortunate that so many great manufacturers have chosen our area to build, develop and make the products we all use and rely on each and every day. Manufacturing is an economic activity. Every economic activity stimulates another

economic activity. Evidence clearly shows that manufacturing has a strong “multiplier effect” that impacts our economy in many unique ways. For example, manufacturing stimulates the need for semi-trucks, cargo ships and freight trains to move goods to market. The movement of these goods and the demand for them in the marketplace, in turn, stimulates manufacturing production, provides retail outlets with things to sell and provides other industries the parts and machinery needed to make unique products. Manufacturing truly is the backbone of our economy. So, during October, if you are stopped in traffic by a freight train or feel semi-trucks slowing your daily commute, pause for a moment and realize that manufacturing is good for the long-term health and development of our community and perhaps that minor traffic inconvenience is really a positive thing after all. On behalf of Baker Tilly, the Greater Green Bay Chamber and all of us in Northeast Wisconsin, thank you for your perseverance, ingenuity and innovation.

Fall 2021 | Collective IMPACT  11

Reevaluating your supply chain with nearshoring By: Jeff Jorge, principal, and Erich Bergen, director, Baker Tilly


OVID-19 shined a harsh spotlight on many business facets in the US, especially supply chains. From product shortages to capacity constraints, the pandemic has impacted supply chains continuously, brought certain industries to a standstill and proved to be a rude awakening for American companies that have offshored production to countries in the Far East. Logistical risks, rising labor costs in the Far East and heightened shipping costs make being far away from your base less appealing. Plus, around the world, social, political and geo-economic influences—such as the tariff war between the U.S. and China—are happening more frequently and with greater effect, having a big impact on businesses. To combat the changing business landscape, companies are considering nearshoring—the act of bringing your production closer to the end destination point—their operations to minimize risk and help their business grow. 12  Collective IMPACT | Fall 2021

Let data drive decision-making When considering nearshoring, it’s important to start with the question: Is nearshoring right for you? Evaluate whether making a change to your supply chain is a good fit for your company. Nearshoring offers a higher return on investment and focuses on providing value to the client but most of the risks of nearshoring have to do with poor planning or lack of proper due diligence. Understanding your data and having a confident model is key in deciding what to do. Consider geo-politics It’s also important to evaluate potential site locations history and anticipated future global impact as it relates to trade and tariffs, as well as its overall relationship with the U.S. Considering these factors will prevent you from creating more problems down the road. The benefits and challenges of nearshoring The benefits of moving operations closer to home include working in the same time

zone, fewer cultural differences, greater costeffectiveness, proximity allowing face-to-face meetings, faster communication and more timely decision-making and problem solving–all of which can contribute to higher productivity and morale. Nearshoring also faces several obstacles, such as a fear of the new, change or taking aggressive action. For others, they feel they are the experts on their business and can analyze and assess the pros and cons of nearshoring on their own. The problem is that most middle-market manufacturers are already resource constrained: Their team already has full-time jobs that draw on all their energy and talents and while they feel they can do the analysis and modeling on their own, most companies lack the human resources and talent to do so. They get suboptimal results when attempting to understand if they should nearshore because the people asked to do the work are often already overworked. This results in the quality

of the analysis rarely allowing them to make a confident, educated decision.

prepared to help your business explore if nearshoring is right for your business.

The future of supply chains Supply chain disruptions have been evident since the beginning of the COVID-19 pandemic. A semiconductor chip shortage slowed car manufacturing, constraints in steel production led to higher prices and COVID-19related absences created bottlenecks globally. As COVID-19 continues to confound the global economy, supply chain disruptions will continue to evolve. As a result, companies are using new methods to create a resilient supply chain, including nearshoring.

About Baker Tilly Baker Tilly U.S., LLP (Baker Tilly) is a leading advisory CPA firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world’s leading financial centers–New York, London, San Francisco, Los Angeles and Chicago. Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 148 territories, with 36,000 professionals and a combined worldwide revenue of $4 billion. Visit or join the conversation on LinkedIn, Facebook and Twitter.

Your supply chain can be either your basis of strength or your greatest weakness. Nearshoring brings your products closer to markets, providing you with greater control over operations and allowing you to de-risk the supply chain to position your business for accelerated profitability. Baker Tilly professionals are

Baker Tilly US, LLP, trading as Baker Tilly, is an independent member of Baker Tilly International. Baker Tilly International Limited is an English company. Baker Tilly International provides no professional services to clients. Each member firm is a separate and independent legal entity, and each describes itself as such. Baker Tilly US, LLP is not Baker Tilly International’s agent and does not have the authority to bind Baker Tilly International or act on Baker Tilly International’s behalf. None of Baker Tilly International, Baker Tilly US, LLP nor any of the other member firms of Baker Tilly International has any liability for each other’s acts or omissions. The name Baker Tilly and its associated logo is used under license from Baker Tilly International Limited. The information provided here is of a general nature and is not intended to address the specific circumstances of any individual or entity. In specific circumstances, the services of a professional should be sought. © 2021 Baker Tilly US, LLP.

Fall 2021 | Collective IMPACT  13

Developing your workplace culture Mark Kaiser, owner/president of Lindquist Machine Corporation


he need for qualified workers has become more evident as the pandemic economy continues. There are many reasons that job openings continue to outpace the number of available workers. Unfortunately, some workers have chosen to retire early. Still others may be taking their health or the health of a family member into consideration before returning to work. Eventually, those employees will return to work. In the era of the great resignation, it’s important for manufacturers (and all businesses) to consider its company culture to ensure employees stay, believe in the mission and understand their vital contributions to moving the business forward and delivering high quality products to customers around the state and country. It’s been great to see the Greater Green Bay Chamber Book Club form and offer up-andcoming leaders the opportunity to develop their skill sets. One book I’d recommend is Crucial Conversations: Tools For Talking When Stakes Are High by Joseph Grenny, et al. This book has been pivotal for Lindquist Machine Corporation and helping

transform the culture, assist in cultivating more trust between the shop employees and the office personnel, and produce a collaborative environment for employees to solve the technical problems that manufacturers encounter. Even though the temptation in the pandemic economy is to hire quickly and fill those openings, it is equally important to remember to recruit and hire the employee that will fit the culture. A business can always train the right employee with the skills they need to be successful but it’s much more difficult to retain a employee that does not “buy into the vision” of the company. As the head of the company, it’s important for the president or owner to drive the process in developing the culture, realize that patience and repetition of the vision are required, seek regular feedback from employees as the new processes are implemented and treat culture as an investment in the business. The return on investment just may be a business that is not only growing and creating new jobs but also growing and developing the next generation of leaders.

Ahlstrom-Munksjö and its Wisconsin operations dedicated to creating fiberbased solutions through their ‘ƒrom Plastic to Purpose’ campaign


s part of its continued focus on global sustainability leadership, the team at Ahlstrom-Munksjö launched its ‘ƒrom Plastic to Purpose’ campaign this past year. Ahlstrom-Munksjö has four plants in Wisconsin and employs directionally 1,800 employees. “Our ‘ƒrom Plastic to Purpose’ campaign aims at raising awareness around the world regarding the possibilities of fiber-based solutions as a renewable option,” said Addie Teeters, head of marketing communications & public affairs for Ahlstrom-Munksjö. “Many industries are demanding more sustainable solutions that reduce 14  Collective IMPACT | Fall 2021

their impact on the environment and also have a positive end-of-life story – anywhere from compostability and biodegradation to recyclability. By educating the marketplace on the possibilities related to ‘ƒrom Plastic to Purpose’ we are encouraging industry stakeholders globally to consider fiber and paper-based alternatives where plastic and non-renewable materials are used today.” As part of the campaign, three webinars were organized to provide more insight on how to transition from non-renewables to fiber-based packaging. These educational seminars featured

parchment technology, highly technical applications and the food packaging arena. Visit Ahlstrom-Munksjö’s ‘ƒrom Plastic to Purpose’ hub which includes more information about the philosophy and guiding principles as well as partnerships, the latest products in the news and the on-demand playback of the three webinars!

View the campaign page:

Thank you to our Manufacturing Month sponsors PRESENTING SPONSOR



With disruption all around us, standing still is not an option. Baker Tilly is honored to support the Greater Green Bay Chamber of Commerce in celebrating manufacturers in Northeast Wisconsin.

advisory. tax. assurance. |

Greg Sofra, CPA

Wisconsin Manufacturing and Distribution Practice Leader +1 (920) 739 3368

Baker Tilly US, LLP, trading as Baker Tilly, is a member of the global network of Baker Tilly International Ltd., the members of which are separate and independent legal entities.© 2021 Baker Tilly US, LLP. Fall 2021 | Collective IMPACT  15

2021 Children’s Business Fair of Greater Green Bay


n early October, the Greater Green Bay Chamber through the Urban Hub, partnered with local educator Denise McFarlin and Solid Foundation Learning, Inc., to host the 2021 Children’s Business Fair of Greater Green Bay.

The event’s goal was to teach the future entrepreneurs of Greater Green Bay the values of entrepreneurship by creating a product of their own and a one-day platform to sell it. The event also empowered kids to practice their sales

pitch, answer questions and receive feedback from shoppers and— of course — the thrill of receiving dollars for all their hard work!

The Blueprint Green Bay Pitch Day


n August, the Greater Green Bay Chamber, through the Urban Hub, kicked off a first-of-itskind, 12-week business accelerator program called The Blueprint Green Bay, a program focused on minority-,women-and veteran-owned startups and entrepreneurs. The program is broken up into two parts: An idea validation cohort in the fall and a market validation cohort in the spring. A culmination of the first idea validation cohort’s work will be on display on Thursday, Nov. 4, from 68 p.m. during the Pitch Night, where each company will pitch to sponsors, investors and the community for the opportunity to receive funding. Applications for the first market validation cohort will open on Monday, Jan. 3, 2022.

16  Collective IMPACT | Fall 2021


Economic Development Strategic Plan Update event


he Greater Green Bay Chamber’s much anticipated, community-wide “Driving Growth” Economic Development Strategic Plan update event is set for Thursday, Nov. 11, from 7 9 a.m. at the Radisson Hotel & Conference Center in Green Bay. Adopted in May 2017, the Economic Development Strategic Plan was built around an ambitious set of 11 initiatives designed to support the creation of new jobs and investments in the area. The plan also included the formation of seven task forces in the areas of business development, talent, downtown, innovation and entrepreneurship, alignment

and conferences, diversity and inclusiveness and transportation and infrastructure. Since its creation, each task force — made up of business and community leaders in Greater Green Bay — has met regularly to guide and execute the plan’s implementation as well as meeting with TIP Strategies in 2020 for a plan update. We encourage anyone in the community interested in learning about the growth of Greater Green Bay to join us! Registration is available online at

Startup Week Wisconsin


he Greater Green Bay Chamber through the Startup Hub has announced that Startup Week Wisconsin – Green Bay, presented by LiveX, will be hosted across Greater Green Bay the week of November 15 - 19, 2021. The week will feature a range of engaging events aimed at helping individuals and companies that make up Northeast Wisconsin’s growing startup and entrepreneurial ecosystem create meaningful connections, spur collaborations and learn from some of the best business leaders the state has to offer. This marks the third year that Greater Green Bay has participated in a statewide Startup Week, with last year’s events completed fully virtual. This year, virtual events will still be incorporated while some events will return to in-person; a new component—live streaming—will be available through the event’s presenting partner LiveX, a live broadcast and streaming services company located in Downtown Green Bay’s Rail Yard Innovation District. The week’s events will include a Tech Bash, Audible pitch event, Tech Connect (a reverse pitch event) and more. For complete registration details, including dates and times of Startup Week Wisconsin events – which span 10 cities statewide – visit Fall 2021 | Collective IMPACT  17

Manifattura italiana a Green Bay


id you know that Italy is the second largest source of foreign direct investment in the Greater Green Bay region? If you didn’t, you are not alone. The many prominent Italian companies located in our area, coupled with our paper industry

concentration at more than 14-times the national average, allows Greater Green Bay to be a dominate force in the paper industry. Some of the Italian companies located in Greater Green Bay include:

In the next issue of Collective Impact, learn about our peer city Lucca, Italy. Lucca is known as the ‘Paper Valley’ of Europe and is also home to the headquarters of our Italian paper companies.

In addition to the Greater Green Bay region, other prominent Italian companies are located throughout the state of Wisconsin as well. Some of these companies located in the Badger State include:

Map provided by: 18  Collective IMPACT | Fall 2021

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Fall 2021 | Collective IMPACT  19

Greater Green Bay Chamber membership


embership with the Greater Green Bay Chamber offers a wide array of benefits that resonate differently with each individual member organization. To some, it offers the opportunity to celebrate goals accomplished or initiatives undertaken; to others, it’s a way to give back to the Greater Green Bay community and to participate in a larger community dialogue. Regardless of the reason, the Greater Green Bay Chamber offers members a unique value. Part of the unique value the Chamber brings to members is its role as a community connecting point, a place where conversation is convened, thoughts are shared, ideas developed and opportunities abound. Early in 2021, Allison Rodriguez, new membership manager, and Rick Sense, VP of development and government affairs brainstormed ways to engage our Chamber members in a variety of new and varied programming. Both knew that not all the Chamber’s valued members were participating in the Chamber’s traditional events and hoped to develop new entry-points to involvement within the organization. With this in mind, the Chamber Membership Academy was created to encourage members not fully utilizing Chamber member benefits to more effectively take advantage of the connections the Chamber offered by developing a dialogue convening around different issues of importance to member businesses. The Chamber Membership Academy was launched in May and was quickly overwhelmed with member suggestions as to topics the Academy ought to tackle within the group. As discussion evolved and participants became more comfortable with each other, conversation deepened and personal bonds grew. The Chamber Membership Academy participants have developed a level of camaraderie and trust between each other rarely seen in today’s business setting. Rodriguez said, “I consider our Chamber Membership Academy a success and I believe that I am witnessing more interest in Greater Green Bay Chamber membership than ever before. I credit some of this interest to the advent of new member retention programs like our Chamber Membership Academy. We are truly listening to our members and working on their behalf to design programs and opportunities to meet their personal and business needs.” If you would like to learn more about the Chamber Membership Academy or other aspects of your Chamber membership, please reach out to Allison Rodriguez at

20  Collective IMPACT | Fall 2021

Bobbi Webster named 2021 ATHENA Leadership Award recipient


he Greater Green Bay Chamber announced the recipient of the 2021 ATHENA Leadership Award, presented by Wipfli, at the 139th Chamber Annual Dinner in September. This year’s recipient, chosen by past ATHENA Leadership Award recipients, is Bobbi Webster. Bobbi Webster, an Oneida citizen, has spent her career as a communications professional and is currently the PR director for the Oneida Nation. In her work, she has helped set the standards for communication within Indian Country and for tribal communications with the surrounding communities, their leaders and residents. Webster has been an integral part of the growth and progress of not only the Oneida Nation but also Brown County and its residents. Webster has mentored many young women who have gone on to do incredible things within the Oneida Nation and other tribes. She is a role model for women and provides coaching and advice on careers and communication to those who ask. Wisconsin news publication Madison 365 named Webster as one of the most influential Native Americans in Wisconsin. She is also a member of the Green Bay Packers Board of Directors. As the first chairwoman of the Oneida Golf Enterprise, Webster was instrumental in the effort to bring the Ladies Professional Golf Association (LPGA) to the Thornberry Creek at Oneida Golf Course. Bobbi has been employed by the Oneida Nation for more than 40-years, established Oneida Communications and served as former editor of the Oneida Tribal newspaper, the Kalihwisaks.

Fall 2021 | Collective IMPACT  21

Greater Green Bay Chamber events


he Greater Green Bay Chamber, like many chambers, measures success by focusing on the three C’s. We endeavor to be a ‘convener’ of business, a ‘catalyst’ for growth and a ‘champion’ of our businesses and our greater Green Bay region. The Chamber achieves these goals, in part, by hosting more than 100 events each year. As a convener, we put together events that allow members to connect with each other in B2B settings with a focus on assisting members in pitching their products or services and connecting with potential new customers. As a catalyst for growth, the Chamber hosts programs like Talent Day that focus on pressing issues for members such as workforce and talent attraction. And as a community champion, the Chamber puts on events like the Business Recognition Awards to highlight and celebrate the positive attributes of our member businesses.

Power Networking Breakfast

Business Recognition Awards

Talent Day

When: Monthly

When: June

When: Fall

Members provide two-minute elevator speeches in a round-robin format.

An awards program celebrating business members that are just beginning and members who have been around for decades and continue to innovate.

An event focused on bringing the community together to duscuss talent attraction and retention.

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Current Young Professionals 2022 Future 15 & Young Professional Awards Thursday, Feb. 24, 2022, 6 p.m. Join the Chamber’s Current Young Professionals program in recognizing local young professionals, entrepreneurs and businesses that exemplify what the program is about: Development, engagement and a commitment to the Greater Green Bay community. 2022 Find Your Inspiration Tuesday, March 8, 2022, 8 a.m. Area companies are invited to exhibit their industries and work at a career exploration fair for Greater Green Bay eighth-grade students and participate in the Youth Apprenticeship job fair for local high school students. 2022 Golden Apple Awards Wednesday, April 20, 2022, 5 p.m. The 29th Annual Golden Apple Awards will recognize and honor nine recipients from Greater Green Bay schools who have shown innovation, leadership and dedication to teaching their students.

Proudly Made in Wisconsin We are honored to call Wisconsin our home. Nicolet National Bank is proud to support our local schools and celebrate this incredible region.

2022 Business Recognition Luncheon Tuesday, June 7, 2022, 11 a.m. Nominated by their peers, the Business Recognition Awards Luncheon showcases Greater Green Bay businesspeople and companies whose success, accomplishments and resiliency has stood out in the community.

800.369.0226 |

Learn more about all events at Member FDIC | Equal Housing Lender

Fall 2021 | Collective IMPACT  23




25 years Options for Independent Living, Inc. Unity KerberRose S.C.

30 years Bayland Buildings, Inc. Oneida Printing Family & Childcare Resources of N.E.W., Inc.

35 years Cellcom

10 years AFF Research, LLC Harter’s Fox Valley Disposal LLC Daily Buzz Espresso Bar 5 years Willow Creek Behavioral Health

30 years Georgia-Pacific EcoSource McDonald Companies

25 years A. Farah Investments, LLC – Raymond James Financial Services, Inc.

15 years Captain’s Walk Winery

20 years CR Meyer & Sons Company Prevea Health Network Pro One Janitorial, Inc.

10 years Newcomer Cremations, Funerals & Receptions BlingPress

15 years Olde Main Street, Inc. Green Bay Booyah Baseball Club Better Business Bureau of Wisconsin American Metal Roofs of Northern Wisconsin LLC

5 years McMahon Associates Meijer NEW Wall Street

10 years Valley Packaging Supply Co., Inc. Wisconsin Manufacturing Extension Project Spring-Green Lawn Care Tie the Knot Bridal Boutique LLC Access Prosthetics LLC 5 years Ikor Life Care Management Hoslet Consulting Incorporated d.b.a. Sandler Training Freedom House Ministries, Inc.

24  Collective IMPACT | Fall 2021

Substance Addiction & Mental Health Treatment Green Bay, WI Residential and Outpatient Treatment Options Individual Counseling • Affordable Recovery Housing Family Education and Support • Free Consultations Available Insurance Accepted • Financial Assistance Available

Call now for more information or to schedule a speaker for your organization

920-435-2093 Fall 2021 | Collective IMPACT  25


when you activate a new smartphone line of service and trade-in your current smartphone.

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Offer valid 11/1/21 through 11/18/21 or while supplies last. No rain checks. Activation at time of service, service agreement and credit approval required. Prices do not include taxes, fees, or other charges. Taxes on monthly service and equipment apply. A line set up fee, early termination fee, or device installment balance may apply. Universal Service Fund (USF) regulatory, E911 & Police & Fire Protection, and other recovery fees charged on all service lines. The amount or range of taxes, fees and surcharges, collected and not retained by the carrier, may vary and are subject to change without notice. See for details. Trademarks and trade names are the property of their respective owners. Promotional offer subject to change. Restrictions apply. Visit for details. Trade In: New line activation or qualified upgrade with the purchase of a new smartphone with a Flex Agreement required. Trade in must be the latest device in good working conditions. Credits applied as a monthly discount and cannot exceed the amount of monthly equipment installment charges. Sign On Bonus: New smartphone line with a Flex Agreement required. One-time promotional credit applied within 4-6 weeks of activation. 15-Day Guarantee: If within 15 days you are not completely satisfied with Cellcom’s wireless service, pay for the services you have used and return the equipment in acceptable condition. Other restrictions apply. See store for details.

Greater Green Bay Chamber 300 N. Broadway, Ste. 3A Green Bay, WI 54303