Collective Impact -Issue 4 2023

GREATER GREEN BAY CHAMBER | 2023 ISSUE 4

DEVELOPING the Future of Greater Green Bay Issue 4 2023 | Collective IMPACT 1

2 Collective IMPACT | Issue 4 2023

Contents In Each Issue

Chamber Video Series’

32 Chamber Events at a Glance

04

Community Conversations Chancellor Mike Alexander, University of WisconsinGreen Bay

33 Chamber Member Anniversaries

06

2023 Pivot Points Greater Green Bay Community Church and Together Green Bay, Green Bay Packers, Live X, Wisconsin Bank & Trust and GB Real Estate, Inc.

Advertise with us!

Please contact the Marketing Department at mktg@greatergbc.org

Feature - Developing the Future of Greater Green Bay 12 Discover Green Bay Visitor Center 14 Rail Yard Innovation District

22 The Mulva Cultural Center 24 Port of Green Bay 26 Phoenix Innovation Park

16 Green Bay Public Market On the Cover

20 Titletown Additional Features 28 Build Up Cohort - Fall 2023 Profiles 30 2023 Celebrating Manufacturing Month Recap

DEVELOPING the Future of Greater Green Bay.

Cover art designed by KHROME Agency.

Collective Impact is published quarterly by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. Collective Impact is supported by advertising revenue from member companies of the Greater Green Bay Chamber. For information about the advertising rates and deadlines, contact sales at 920.593.3418. Collective Impact (USPS 10-206) is published quarterly for $24 a year by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay, WI 54303. Periodicals postage paid at Green Bay, WI. POSTMASTER: Send address changes to Collective Impact, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. PH: 920.593.3423.

PRINTER:

Publisher Laurie Radke, President/CEO, Greater Green Bay Chamber Editor Mary Rhode, Director of Marketing & Communications, Greater Green Bay Chamber Issue 4 2023 | Collective IMPACT 3

Community Conversations

WITH CHANCELLOR MIKE ALEXANDER PARTS 1 & 2 In September’s episodes of Community Conversations, Chamber President & CEO, Laurie Radke, is joined by the University of Wisconsin – Green Bay Chancellor, Mike Alexander.

about how they can support their community.

What are the highlights of your time as Chancellor?

What makes the University a special place and why should students attend?

We’re a university that is really focused on student success and access and understanding from each 4 Collective IMPACT | Issue 4 2023

student what their goal is in higher education. Every student comes to UW-Green Bay with a different goal in mind. It’s one of the great thrills that I get to do in my job, is to hear the community and then also be able to talk to the students

There are two that are endemic of how the university is thinking and trying to move forward. One, during the days of COVID, the way the university stepped up during that time to be a resource for the community, both as a place for testing and for vaccinations. The other highlight is pretty recent. It was the announcement that that we were the first university in the state of Wisconsin to do direct admission with the Green Bay Area Public Schools.

What is the ‘Rising Phoenix’ program?

Rising Phoenix is to me, one of the most exciting things we’ve done in the last few years. To think about

Community Conversations

what students don’t view themselves in higher education and why. And then think about if it’s a resource issue, can we provide them with the resources that they need to be able to have a credential by the time they leave high school.

Can you share more about the growth and diversity happening at UW-Green Bay? Over the last four years, we have grown by just over 12%.

But that growth is important in how it’s happening. 50% of our undergraduate students now are first generation college. That’s a huge increase in a way, that we’re really serving our region. These are students who might not otherwise go to college. They’re choosing to come to Green Bay and we’re increasing the education credentials of our region.

How is the University helping the local talent gap?

We know that about 70% of our students come from Northeast Wisconsin and we know that 70% of our students never leave (the region). 90% of our students come from the state of Wisconsin.

10% come from the country and the world. We’re really thinking about how we educate our local population, our regional population, and how to make sure that those students graduate and have opportunities to then have their careers in this area.

which is “you know that we’re going to try, we’re going to work as hard as we can and if we fail, we’re going to fail in the most spectacular way.”

That is one of my favorite quotes.

That it basically just says we’re going to do things for the right reason.

We’re going to work as hard as we can work to make it happen and if it doesn’t work, then we are going to fail spectacularly, which I think is a really great way to say it.

Watch Here

What quote or words of advice can you offer?

I’m a soccer fan. I am a huge Liverpool fan. My son and I share that passion together. Their coach, Jurgen Klopp, has a great saying, Issue 4 2023 | Collective IMPACT 5

Pivot Points

Storytelling Partner:

Presented by:

Rob Davis, Green Bay Packers

Troy Murphy, Green Bay Community Church and Together Green Bay

It was at that point, I felt gosh, I don’t have any options. What am I going to do? I didn’t have a job. I was doing some things here and there and I thought now what? This is really where mine isn’t a pivot point, but a point in which I had to make a new decision. A decision that’s always there for us when we feel we are stuck. And that is to wait. It seems like a paradox. Waiting isn’t moving us forward, but sometimes waiting is the thing that creates resilience.

It allows us to trust an unfolding Divine process that maybe I’m right where I’m supposed to be.

This is exactly what happened to me and for this season, I would call it not a pivot point, but a pivot chapter and in that time, I had many weeks to reflect on who I am and what I will do next. What do I need to put my skills toward.

6 Collective IMPACT | Issue 4 2023

I’d officially retired from the sport that I started to play at eight years old. At the ripe old age of 39, my run was over. I transitioned out of football 30 days into retirement, into my first pivot as Director of Player development. In that role, I was tasked with the responsibility of helping to turn college athletes into professional athletes. Not necessarily on the field, but off the field. You see, not every player that shows up to the National Football League knows how to play football. They just have never been pro football players. What we want to do in the Player Development Department, is to teach those young men the game within the game. How to become pro’s. The highest compliment you can get in the locker room is not how well you play, but the fact that you’re a pro.

You show up every day doing the job that you’ve been hired to do to the best of your abilities.

It wasn’t until I was going into my tenth year that I faced probably my biggest pivot yet. You see, I had hit a glass ceiling. I was considered the best in the league at what I did but for some reason, within the building, I couldn’t get past the entry level of player development. Some of that I put on me, because I never went to my leader at that time and said, ‘hey, here’s a suggestion that I think could help me grow’. And my leader conversely never came to me and said, ‘here’s something that I think can help you grow’.

Pivot Points

Corey Behnke, Live X I’m always looking for new toys and new things we can sell, right? Everybody wants to diversify their business. But when I started looking at remote(production), I started realizing there is this infrastructure cost and I don’t have any business for this thing. I don’t have a need. I don’t have a compelling reason to go into remote production. For us, if I do your show remotely now, you’re not renting my gear, you’re not using all my people. My legacy businesses, people, labor, equipment. That’s how I’m making money, right?

Then I’m putting a fee on top of it.

If I do your show remotely, I’m saving you money, but I’m not necessarily doing anything for myself. Case in point, I saw this presentation in Las Vegas, NFL Network, this new technology, SRT, among many other technologies. And I literally left and I was like, this is the future of my business. Remote is the future. Why? Because I can see this huge disruption to my business.

So, I bit the bullet. I spent $70,000 on a piece of gear that I had no business for, zero business. And I eventually convinced the United States Golf Association, of which I was a client. We were doing the U.S. Open.

I convinced them. I said, “You know what? I think I have a solution for you. Instead of spending $40 to $50,000 on the men’s and women’s junior championship that you have no revenue for, what if you spent $10,000 and we produced everything from your show in Pebble Beach?”

I distinctly remember this moment...we convince them to do it. They thought it was great. We’re not really making revenue off this. We’ll try it, let’s see how it goes.

Craig Aderhold, Chris Briski, and Garritt Bader, Wisconsin Bank & Trust and GB Real Estate, Inc.

As we built that base of clients, we made sure we focused very hard on these small and medium-sized businesses that we took good care of them and we got referrals. We just kept building and building and now we’re at $200 million in total assets. But it does end up causing issues with unintentional ideas as far as what is your bank thought of.

People I’ve called on would go, ‘Craig Aderhold....I really need to talk to Craig Aderhold! I know he can solve this banking problem for me’. ‘What is the name of the bank he works for?’ And that was the ultimate challenge we had. We knew we had to pivot and then the challenge is what do we do and how do we pivot.

Scan to watch the full playlist

Issue 4 2023 | Collective IMPACT 7

340 N. Broadway, Suite 460 Green Bay, WI 54303 920.764.0835 • 888.227.3815 basecompaniesllc.com

Work. Live. Grow. Play. Dream.

Work. Live. Grow. Play. Dream.

8 Collective IMPACT | Issue 4 2023

$6,643 refund for your employee health plan? *

It’s possible with UnitedHealthcare Level Funded Designed for lower costs, Level Funded plans include a potential year-end surplus refund when your plan participant medical claims are lower than expected. In fact, 25.2% of Level Funded plan sponsors in Wisconsin received a health plan refund in 2022, the average of which was $6,643.*

More savings

More flexibility

More stability

Exemption from many state premium taxes and Affordable Care Act regulations

Choice of a variety of network and plan designs, plus wellness programs and telemedicine at no additional cost

Stop loss protection from unexpected high claims and fixed monthly costs like a traditional health plan

Talk to your broker or learn more at uhc.com/wisconsin

*Among the 25.2% of UnitedHealthcare Level Funded plan sponsors in Wisconsin who received a refund in 2022, the average refund was $6,643.38. UnitedHealthcare internal analysis, Jan. 1, 2022–Dec. 31, 2022. Please consult a tax and/or legal advisor to determine if, by receiving this refund, there are any restrictions or obligations. Surplus refund available only where allowed by law.

Administrative services provided by United HealthCare Services, Inc. or their affiliates, and UnitedHealthcare Service LLC in NY. Stop loss insurance is underwritten by UnitedHealthcare Insurance Company or their affiliates, including UnitedHealthcare Life Insurance Company in NJ, and UnitedHealthcare Insurance Company of New York in NY. B2B EI221627817.1 3/23 © 2023 United HealthCare Services, Inc. All Rights Reserved. 23-2203650

Issue 4 2023 | Collective IMPACT 9

Economic Development

N

umerous publications detail the crucial elements of fostering economic progress. They frequently emphasize the importance of strategic planning, unwavering determination, and a strong sense of passion, among other factors.

There is a growing energy in the Greater Green Bay area right now.

New businesses, job opportunities, and infrastructure improvements are only helping create this positive momentum.

The community continues to evolve and grow thanks to many passionate and persistent dreamers and doers pushing it forward.

In this edition, you will have an exclusive glimpse into both conceptualized and accomplished initiatives that are contributing to the advancement of Green Bay’s economy and the surrounding regions. These endeavors not only address the community’s requirements but also serve as a testament to why the city earned the prestigious title of the #1 Best Place to Live this year.

10 Collective IMPACT | Issue 4 2023

Issue 4 2023 | Collective IMPACT 11

Photo Credit: Julie M Gile Photography

Discover Green Bay Center to Benefit the Entire Community By: Cameron Teske, Vice President of Visitor Experience, Discover Green Bay

T

ourism is a top industry in the state of Wisconsin. Brown County welcomes nearly 6 million visitors to the region annually. Yet there has never been a visitor center in Green Bay solely dedicated to interacting with these visitors when they are here.

That all changed when the Discover Green Bay Visitor Center officially opened in September.

This community resource not only benefits the community but was also built by the community. Somerville Architects & Engineers helped design a beautiful, welcoming space.

Fundraising expert Donald Salmon and strategic guru Bridget O’Connor

12 Collective IMPACT | Issue 4 2023

provided counsel to get the project off the ground. Campaign Cabinet Co-Chairs David Martin and Bob Atwell led philanthropic efforts with business leaders to raise dollars for this project. The State of Wisconsin, Oneida Nation, Brown County, municipalities, large companies, small businesses, foundations, and residents all financially contributed to the visitor center. Miron Construction and area construction trade unions utilized their skill and craftsmanship to bring this vision to life.

Now Discover Green Bay is showcasing its hospitality by welcoming visitors and helping them to better understand the Green Bay

area. Tourism in Brown County has an annual economic impact of over $1 billion and contributes nearly $100 million to state and local taxes each year.

Selecting the location for the Discover Green Bay Visitor Center on Lombardi Avenue just off Interstate 41 was strategic and intentional as this is a major entry corrid or for visitors on their way to one of the most popular attractions in all of Wisconsin – Lambeau Field.

When a visitor comes into the Discover Green Bay Visitor Center, there are four main goals.

Photo Credit: Gary Parker Photography

Expand the visitor spend. By recommending attractions, events, restaurants, or shopping in a variety of locations around the area spreading visitor spending, money is spent from Suamico to Bellevue to De Pere and everywhere in between.

Extend the visitor stay. By providing more reasons for a visitor to stay in the Green Bay area longer than they were expecting, we grow the number of overnight stays, and increase visitor spending.

Encourage a repeat visit. By sharing our unique seasons, attractions, and events, visitors are encouraged to come back to experience the area in a whole new way.

Photo Credit: Gary Parker Photography

staff create a memorable and impactful first impression visitors have of our community.

This facility can also be a tool utilized in talent recruitment and economic development. The halo effect of tourism provides data that 90% of people who move to a new community have previously visited that destination. There may often be parallels to what visitors and residents value in a location.

The Discover Green Bay Visitor Center can also be utilized and appreciated by residents to learn something about the area they didn’t previously know or to find some recommendations of things to do for the upcoming weekend.

Educate the visitor. By telling the community story, the visitor gets a much better sense of place and appreciation for the area they’re visiting.

After many years of planning, fundraising, and building the Discover Green Bay Visitor Center, this facility is here to serve our great community for many years into the future.

Visitors are looking for personal interactions with knowledgeable and welcoming locals. The Discover Green Bay

On behalf of Discover Green Bay, I’d like to invite you to stop in and experience the visitor center for yourself.

Issue 4 2023 | Collective IMPACT 13

ORIGIN Initially utilized as a military fort, Fort Howard, then a railroad switching yard, the 22 acres of Downtown Green Bay real estate was known as Larsen Canning until the mid 1990’s. The Rail Yard Innovation District (Rail Yard), as we know it today, began in 2013, as a collaborative partnership between Base Companies (Base) and Titletown Brewing Co (Titletown), with the catalyst project being the Titletown Taproom and Brewery expansion. In the years leading up to the Rail Yard, Titletown had renovated the former railroad depot building, and Base had partnered with the Greater Green Bay Area Chamber of Commerce (Chamber) to develop the Chamber Building at the corner of Dousman and Broadway.

14 Collective IMPACT | Issue 4 2023

DEVELOPMENT IN THE PAST 10 YEARS Nearly 300,000 square feet of vacant cannery buildings have been renovated into high-end, mixed use commercial space. The investment has exceeded $100M, bringing 40+ new businesses, and 300+ jobs to the development area.

Additionally, nearly 400 residential dwelling units have been constructed or are under construction, serving a marketplace starved for residential opportunities.

SUCCESS TRAITS The concept of Live, Work, and Play is not new. At the Rail Yard the moniker is “Work, Live, Grow, Play, Dream”. We are proud to be providing employers with

opportunities to succeed with “attraction and retention” of talent, through the utilization of vibrant workspaces. Outdoor patios, restaurants, coffee shops, uniquely renovated historic buildings, breweries, and ample district activations have allowed for the creation of a sense of community and place. The property partners and their families remain involved in the day-to-day operations. Yard maintenance, Christmas light shows, holiday décor, and other daily activities are performed by known, friendly faces!

CURRENT CHALLENGES Our current and prospective Tenants, face uncertainty. We welcome discussions that involve business growth and/or contraction,

Rail Yard Innovation District By: Paul B. Belschner, CPA, MBA, Base Companies

remote work, and other industry trends that may impact the need to increase or decrease the amount of square footage a business needs, now and in the future.

Rising interest rates and inflation have hit development and construction hard over the past few years. We want to be creative, innovative, solution providers to our current and prospective Tenants.

CHANGE LEADERS Tie the Knot bridal boutique has not only chosen the Rail Yard for their new location, but they are also transforming the bridal boutique industry in Northeast Wisconsin.

Live X has grown their business outside of their New York, NY offices, within the Rail Yard, through the utilization of the Rail

Yard’s first in class redundant fiber network, derived through a strategic partnership with Brown County.

transformative and collaborative effort that we call home!

Many marketing firms have chosen to call the Rail Yard home due to the creative, thought-provoking workspaces.

LOOKING FORWARD Activity is robust and has returned to pre-pandemic levels. Business is competitive and challenging.

The Rail Yard Innovation District is up for the challenge. Paper Transport will occupy their new office suites next Summer, allowing for additional opportunities to grow upon. With land to grow, we would expect the next ten years to be as vibrant as the last ten years.

Thank you to all of our Tenants, Community partners for this Issue 4 2023 | Collective IMPACT 15

Green Bay Public Market Coming to Broadway District By: Brooke Hafs, Director of Resource Development & Marketing, On Broadway Inc.

16 Collective IMPACT | Issue 4 2023

A

years-long vision for Green Bay’s Public Market in the downtown is quickly becoming a reality. On Broadway, Inc. (OBI) is working tirelessly to tackle the steps necessary to make this dream come true. The building has been purchased. The design is taking shape. A capital campaign is in motion. Folks in Green Bay keep asking, “What is the latest with the Green Bay Public Market?”

OBI is a local 501(c)3 non-profit organization that focuses on the economic vitality of downtown Green Bay’s near-west side. The Broadway District has transformed over the past two decades into a thriving social district filled with interesting retail spaces, a wide assortment of restaurant options, and popular breweries. The Green Bay Public Market is the next step in a vision to transform the Broadway District into a dense downtown where people want to spend time. This market will be a catalyst for economic development sparking millions of dollars in future projects. Public markets in communities around the world have become the catalyst for additional development, spurring millions of dollars in residential and commercial real estate.

Run by a non-profit organization, the lease terms will be tenant-friendly, providing less risk to business owners and creating the diverse offering of goods and experiences that are desired

in a downtown. This market will provide entrepreneurs an opportunity to launch their business in a location where the estimated visitor count will be a million visitors annually. It is expected the Public Market will quickly jump to be the number two tourist destination in the city, after the home of the Packers.

interests. Through partnerships that focus on youth, disadvantaged populations and connecting area neighborhoods, the kitchen and event space will play a vital role in giving back to the community.

It is no secret that employers are looking for more ways to attract and retain talent. The Public Market will become a magnet for The Green Bay Public Market will talent recruitment and retention in create a new gathering place down- Green Bay. Talent seeks out public town. On Broadway, Inc. recently amenities when looking for places celebrated the 20th anniversary of to settle down and create a home. the Farmers’ Market on Broadway. Cities all over the world have been That event alone draws in 250,000 using public markets as a downattendees each season across 19 town draw for hundreds of years. market dates. The success of the The property known as “Old Fort Farmers’ Market is an example of Square” will receive a much-needthe transformation in the Broaded makeover and the entire disway District, which is bustling trict, city and region will benefit. with activity with frequent visitors begging for more. The Farmers’ With early success with the capital Market is located just outside of campaign and design plans takOld Fort Square at 211 N Broading shape, OBI is hoping to give way, which will be home to the an update on their construction Green Bay Public Market. OBI timeline in the coming weeks. In staff will take the success of this the meantime, staff members are event and bring it into a permabusy recruiting tenants to create an nent facility where they can proappealing array of vendors that fit vide the community with access to the needs and wants of the public. locally sourced goods throughout The the year.

Green Bay Public Market is a space This market will be more than a for all to enjoy and those details place to shop and eat. The floor don’t take shape overnight. It is plan calls for an event space and with hard work, tenacity, and the demo kitchen for market staff to support of the community that this program regularly. There will be project will come to fruition. new and unique food experiences and culinary education for people of all backgrounds, skills, and Issue 4 2023 | Collective IMPACT 17

18 Collective IMPACT | Issue 4 2023

Alexa Gavaga, MD Internal Medicine Physician

Doctor led.

Specializing in you. prevea.com

Issue 4 2023 | Collective IMPACT 19

Building a Community at Titletown By: Jackie Krutz, Director of Titletown Development

W

hen I moved to Green Bay in 2017, I was struck by our area’s unique mix of small-town charm and big-city amenities. Titletown was in its early stages of development with a vision to create a new kind of community. As we considered what to include in Titletown, we wanted to build upon the success of the Lambeau Field redevelopment in 2003, a project that transformed the venerable stadium into a yearround facility that capitalized on the energy and convening power of the Packers. Our goal was to complement what everyone already loved about Green Bay while enhancing the types of opportunities available to our residents. We wanted to be 20 Collective IMPACT | Issue 4 2023

intentional with what to provide on Titletown’s 45 acres to serve our growing community and address the shifting needs of our population. We aimed to create a place to live, work and play, a vibrant neighborhood where people could spend a day, a weekend or a lifetime.

At the beginning, we worked with our established partners and anchor tenants – Bellin Health, Hinterland and Kohler – to offer distinctive experiences. We listened to community input when creating Titletown’s public spaces to ensure we were creating a place everyone would enjoy year-round. When we launched TitletownTech along with Microsoft,

we wanted it to be a catalyst for economic growth and job creation for Greater Green Bay as a whole.

After we cut the ribbon for phase one, we set our sights on adding to the “live” and “work” components through the construction of TitletownHomes and TitletownFlats, eventually welcoming 300 people who would embrace the Titletown lifestyle and call it home. We also added an office building – the U.S. Venture Center – where 400 people now work every day to bring energy and fresh ideas to the area.

We take a lot of pride in what Titletown has become so far. Aside from

the way it’s contributed to the economy, Titletown has become a place where our neighbors and friends come together for holiday and summertime traditions and celebrate milestones throughout the year. Far beyond just a place to live, work and play, Titletown has become a place to create, grow and make lifelong memories.

In my time as a Green Bay resident, it’s become clear that our community is experiencing an exciting time of growth, particularly when it comes to economic and real estate development. With new buildings and exciting projects popping up all over town, from new apartment buildings to multi-use developments, Titletown is just one of many success stories that are helping drive further investment and innovation as we shape our community for the next generation.

Aside from the way it’s contributed to the economy, Titletown has become a place where our neighbors and friends come together for holiday and summertime traditions and celebrate milestones throughout the year.

Looking to the future, we’re excited for everything Titletown has in the works. Recently, we’ve been finalizing plans for a new two-story, 46,000 square foot building in Titletown, east of the US Venture Center along Lombardi Avenue.

Possible tenants may include a fitness center, as well as other commercial uses. Soon, Milwaukee-

based Mexican fusion restaurant BelAir Cantina will open its doors in Titletown, serving authentic and innovative tacos and margaritas.

We’re also looking forward to Titletown serving as a backdrop for the NFL Draft in 2025, as we welcome visitors from all over the world to celebrate the NFL’s most significant offseason event.

Even though I work at Titletown most days, I find myself spending time here even when I’m not working. Whether it’s bringing friends to visit on a home game weekend or stopping by for a fitness class or a quick matchup at the game courts with my kids, it always feels like hours pass by before we know it. Creating that sense of community is what we are most proud of, and developing that connection further is what we commit to do in the years ahead.

Issue 4 2023 | Collective IMPACT 21

The Mulva Cultural Center - An Iconic Destination By: Thomas Shefchik, Mulva Cultural Center, Executive Director of Community Relations

G

reater Green Bay has so much to offer for residents and visitors alike: gorgeous views of Lake Michigan and the Fox River; sports and recreation to view and play from professional to amateur; every cuisine you could want will fill your plate; and breweries, wineries, and distilleries will fill your cup.

proud coalesce; all near the river that first brought commerce to the city in the early 1800s.

These examples just scratch the surface of what we have to offer, but they all contribute to the culture of Northeast Wisconsin.

We hope the Center also adds to the rich tourism industry of Wisconsin, offering exhibits typically only found in metropolitan cities around the world.

We look forward to celebrating with you the opening of the Mulva Cultural Center in De Pere. The Mulva Cultural Center will be a place where guests are invited to experience a culturally creative and diverse environment full of world-renowned arts and traveling exhibits for education, enlightenment, contemplation and enjoyment. It is destined to become an icon for our area.

Our benefactors, James and Miriam Mulva, envision the Center will be a reflection of the community, a catalyst for community investment and an anchor for De Pere’s ongoing vitality. De Pere is where historic storefronts, contemporary infrastructure, liberal arts, paper mills and the kinds of shops, restaurants and businesses that would make any American city 22 Collective IMPACT | Issue 4 2023

It is our goal that visitors leave the Center feeling inspired by what they saw, fascinated with what they learned, and transformed to discover more.

The 10,000 sq. ft. exhibition hall will be home to our headline exhibits, ranging from pop music icons to beloved toys and natural predators from past and present in our first season. Guests will also find diverse programming and activities in our atrium and theater exhibits including art, photography, guest speakers, documentaries, films, and live performances.

Our goal is for all exhibits and programming to span the following subjects to appeal to a wide variety of people: History, Natural History, Science, Arts and Photography, Pop Culture, World Religions and Immersive. These topics celebrate human achievements of the past, present and future and what makes

culture unique: people and their creativity.

Speaking of people, I can’t wait for you to meet the Mulva Cultural Center team! My dedicated, hardworking coworkers are your friends and neighbors, each eager to meet and get to know you as well. From the Gift Shop (called Splurge) to the restaurant (Savour on Broadway), everyone is ready to welcome you and celebrate the arts and culture with you. There are a lot of cool activities on the horizon, so I encourage you to visit our website, MulvaCenter.org, to learn more about our exhibits, programming, restaurant and more.

Our team is confident there will be something for everyone to enjoy and will attract visitors from not just Northeast Wisconsin, but also from around the state, Midwest, the United States and hopefully from around the world!

De Pere and Greater Green Bay have so much to offer; we know our visitors will enjoy discovering our communities and Brown County for generations to come. We look forward to welcoming you all to this premier cultural attraction very soon.

Issue 4 2023 | Collective IMPACT 23

When it comes to gauging our area’s economic health, the Port of Green Bay is considered a key indicator, and numbers from the Port’s updated economic impact study released this year indicate that things in Northeast Wisconsin are moving in the right direction.

induced and indirect income the impact exceeded $142 million. These numbers demonstrate high, familysupporting wages. Port activities also resulted in $38 million in local, state and federal taxes which support essential services like police, fire, transportation and education.

IMPRESSIVE ECONOMIC IMPACT

TERMINAL OPERATORS SERVE REGIONAL INDUSTRIES

Economic activity generated by the Port of Green Bay during 2022 (the study year) reached $217.3 million, an increase of $70 million since 2017. The report also points to 1,620 Wisconsin jobs supported by the Port of Green Bay, an increase of 331 jobs over the 2017 total.

When you look at direct personal income paid in 2022, it reached $41.7 million. When combined with 24 Collective IMPACT | Issue 4 2023

During the 2022 shipping season, the Port’s 14 terminal operators moved just over 1.75 million tons of cargo which included limestone, cement, petroleum products, salt, coal and wood pulp. These commodities support the Northeast Wisconsin manufacturing, agricultural and construction industries which, in addition to lowering the cost for individuals to build a home or pour

a patio, provide family-supporting jobs and wages. These industries also help balance our local tax base.

These findings are remarkable, especially when you consider the world economy during the pandemic years. This study truly demonstrates our economic resiliency here in Northeast Wisconsin. But we’re not done yet.

PLANS FOR THE FUTURE In recent years, Brown County leaders and the Port of Green Bay agreed on a vision to develop a modern port facility, including the establishment of a multimodal operation, to further feed this regional economic engine, diversifying its cargo and stabilizing its economic impact well into the future.

Port of Green Bay Looking to the Future By: Dean Haen, Director, Brown County Port & Resource Recovery

In 2022, Brown County acquired the former Pulliam Power Plant property for $2.7 million, with funding assistance from the Wisconsin Economic Development Corporation. Engineering, design and permitting for a new stateof-the-art port facility at the site is now underway. The Port is currently designing a dock wall, filling in an old boat slip and the shoreline, dredging, installing mooring features, constructing stormwater management facilities and site stability features, as well as configuring access to the site.

Final design and engineering plans are expected to be completed in 2024, with the project potentially going out for bids in the second half of 2024 and construction starting in 2025. Construction may be conducted in phases based on

the availability of additional funds.

The Port has already been awarded approximately $30 million in local, state and federal funding and is working to secure an additional $19 million for the project.

uses for the C. Reiss property. Both offer opportunities for growth and expansion that will benefit Northeast Wisconsin businesses and residents and further improve our quality of life.

As part of the initiative, Brown County has sold approximately six acres to GLC Minerals, which will invest $7 million in the property, allowing it to expand its operations.

Thanks to collaboration with its private and public partners, the future looks promising for the Port of Green Bay and its terminal operators.

This project is the first major expansion of the Port of Green Bay in a century, and it’s expected to have an economic impact of more than $87 million in the first five years alone. While it’s a major effort, it’s not the only development initiative on the horizon. The Port continues to pursue funding to implement the strategic vision for Renard Island and is studying future Issue 4 2023 | Collective IMPACT 25

Thinking Differently Powers Bold Plans at University of Wisconsin-Green Bay By: Jess Lambrecht, Executive Officer, University of Wisconsin-Green Bay Division of Education and Workforce Training, and Mike Alexander, University of Wisconsin-Green Bay Chancellor

26 Collective IMPACT | Issue 4 2023

S

ince we began in 1965, the University of Wisconsin-Green Bay has been challenged to think differently. We’ve been asked to bring the University to downtown Green Bay. Instead, what if we asked what it would take to bring the people in Green Bay and surrounding communities to our beautiful campus? What if we supported businesses by connecting them to our faculty, staff, and students and used our expertise to drive research and innovation? What if we truly leveraged our Division I Athletic Program and the Weidner Center as the incredible community assets that they are? What if we were part of the solution to the housing shortage in our region, and what if we became an even larger driver of the economy and quality of life in Northeast Wisconsin?

With the addition of the STEM Innovation Center and our new Resch School of Engineering, we have begun the process of imagining everything mentioned above. As one of the only universities in the country with available open land and an overabundance of parking, Phoenix Innovation Park is a concept that can leverage this fact and use these assets to the benefit of the communities we serve. By partnering with local government, our business community, and

economic developers, we can realize a vision that would retain the natural beauty of our campus and connect the region to the university in meaningful ways.

These connections attract business and support the growing startup culture in Green Bay. They can accelerate our growth as an institution and be an attractor for students outside of our region to come to UW-Green Bay and likely stay in our communities to work. These relationships can improve the productivity of our research and how it serves our region, changing the perception of UW-Green Bay as something that is “outside” of the city to a reality that it is only seven miles from the center of Green Bay and nine miles from Lambeau Field and the Titletown District.

Phoenix Innovation Park can build on our already forwardthinking efforts, as we have established the second largest division of Continuing Education & Workforce Training in the state of Wisconsin. By utilizing the community’s expertise and meeting the needs of the workforce, these educational programs served 67,500 people last year in non-credit and other training programs to advance their careers. Examples of this include establishing the Nonprofit Education

and Development Network and the Schreiber Institute for Women’s Leadership. These programs support nonprofit professionals and businesses to strengthen their teams. And in partnership with the Wisconsin Department of Health Services, we have a registry program that provides support for the healthcare industry and credentialing that is significantly important for the state.

Phoenix Innovation Park and UWGreen Bay’s Continuing Education & Workforce Training demonstrate how a regional university provides direct value to its constituents by helping to solve problems, bring people together to learn, and be a cultural resource for the community.

This work could not be done without incredibly supportive community partnerships. We will continue to work with the community to provide relevant learning opportunities for all who desire. We will continue to expand our programs through partnerships, assisting organizations and businesses to support lifelong learning within their workforce and economic development through education.

This is the power of thinking differently, and how together, we can rise.

Issue 4 2023 | Collective IMPACT 27

Fall 2023 Cohort Build Up is a virtual tech accelerator program.

The program focuses on Idea & Minimum Viable Product (MVP) stage, high-growth techbased startups in Northeast Wisconsin. Up to five companies from a range of verticals will be selected from a competitive applicant pool to participate in this free 10-week program.

Participating companies are eligible to receive: •

Individualized coaching from experienced entrepreneurs

•

Weekly office hours with industry leaders in product development, law, finance, intellectual property, and marketing

•

Guidance and accountability from the Venture Home network of entrepreneurs and industry experts

•

Virtual Lunch & Learn

•

Six months of free “shared space membership” at The Urban Hub, includes access to the coworking space and special events

•

The opportunity to practice and pitch to investors and key partners

•

Ongoing post-program support through the Greater Green Bay Chamber’s offerings

•

A free laptop

28 Collective IMPACT | Issue 4 2023

CoyAmore is a dating app designed for introverts, aiming to create meaningful connections while embracing introverts unique qualities. Using a sophisticated matching algorithm based on the 5 universal love languages, it helps users find compatible matches who understand their emotional needs and communication styles.

Learn more at CoyAmore.com.

Heygov is a revolutionary SaaS platform focused on digitizing municipal operations.

They offer a one-stop solution utilized by municipal administrative staff and their constituency. Their software serves as the conduit, connecting municipal staff with the citizens they serve. Their vision is to amplify productivity, streamlining the workflow of municipal staff, and making municipal environments more efficient and accessible.

Learn more at HeyGov.com.

Team 2 is a comprehensive School Sports Team App designed to streamline and enhance various aspects of school sports, including fundraising, player sign-ups, parent-coach communication, and volunteer coordination. Team 2 rounds out a collection of seamless integration with mobile ticketing for events (including season passes) and mobile concession stand ordering.

Learn more at Team2.com.

Vivid Singularity is a dynamic and innovative networking platform that bridges the gap between creatives, photographers, models, and businesses. Our approach fosters authentic collaborations, empowering professionals to showcase their talents and drive mutual growth.

Learn more at VividSingularity.com.

QuotaConnect is a platform to turn crowdsourced information into closed business. They remove the obstacles of having no access to your customers and give you intelligence that current data sources can’t provide. Moreover, they connect healthcare sales reps to real-world intel. via a peer-to-peer listings board and private messaging.

Learn more at jstavast@quotaconnect.com.

Issue 4 2023 | Collective IMPACT 29

In Celebration of the Manufacturing Industry Each October, the Chamber shines a spotlight on a foundational industry in our community, manufacturing.

Our community has the second largest concentration of manufacturing in the U.S. This vitally important industry contributes 20% of the area’s economic output and supports over 30,000 jobs. Manufacturing is thriving and growing in Greater Green Bay! This year, the Chamber partnered with many area organizations to share stories about and provide access to this industry sector. As a highlight for the month, we organized tours of local manufacturers to provide Chamber and community members access to get an up-close look at what these companies make: • • • •

Thank You to Our Sponsors!

Presenting Sponsor

Gold Sponsors

Bay Tek Entertainment KI Fiberglass Solutions, LLC Nature’s Way

The contributions, both those tangible and intangible, from the manufacturing industry are many and have helped to make our community a wonderful place to live, work, and raise a family.

There are over 30,000 individuals employed by this industry throughout Greater Green Bay. As we see that continuing to expand and grow, we’d like to thank those who have chosen to build, develop, and make many of the products we use and rely on every day.

We are grateful for a strong manufacturing industry in Greater Green Bay. 30 Collective IMPACT | Issue 4 2023

Broadcast TV Partner

Print Partner

Bay Tek Entertainment

KI

Fiberglass Solutions LLC

Nature’s Way

Promotion Wrap-Up In collaboration with our exclusive print and broadcast TV partners, the Chamber utilized various mediums throughout October to share and highlight the manufacturing industry.

15

Manufacturing Month posts

1,522

22

Manufacturing Month posts

20,018

Impressions

22

Manufacturing Month posts

11,734

Reach

SCAN TO VIEW TV & PRINT MEDIA STORIES

Impressions

Issue 4 2023 | Collective IMPACT 31

Business After Hours Wednesday, December 13, 2023 4:30 p.m. - 6:30 p.m.

Bergstrom Mazda of Green Bay Bergstrom Mazda is excited to host the Chamber’s Business After Hours on December 13 from 4:30 to 6:30 p.m. Please join us as we enjoy refreshments, conversation and networking.

Future 15 & Young Professional Awards Thursday, Feburary 29, 2024 5 p.m. - 8:30 p.m.

Radisson Hotel & Conference Center Future 15 annually profiles 15 young professionals and awards a Young Professional of the Year, Young Entrepreneur of the Year, and Next Generation Best Place to Work. These honorees are currently influencing the growth, prosperity, and quality of life in Greater Green Bay and demonstrate the ability to positively impact the area in the future through professional accomplishments and community involvement.

VIEW ALL EVENTS 32 Collective IMPACT | Issue 4 2023

VIEW OUR MEMBER DIRECTORY

NOVEMBER 2023

DECEMBER 2023

45 Years - Northeast Wisconsin Technical College

30 Years - Fly Me Flag - Dental Associates

20 Years - Midwest Expansion LLP

15 Years - Elevate97 - Green Bay Metro - KK Logistics, Inc.

30 years - Foremen Heating & Ventilating, Inc.

15 Years - Festival Foods De Pere - Festival Foods East

10 Years - L.P. Mooradian Co. - Machine Plus, LLC - The District Event Center at Best Western - Moraine Ridge, LLC - The American Club - Inn on Woodlake 5 Years - Green Bay Parks, Recreation, and Forestry - Nicolet National Bank - Action Financial Strategies - Residence by Rennes “We sponsor Wisconsin Public Radio because it is a leader in its field.”

- Tom Boldt, CEO The Boldt Company

20 Years - Element

10 Years - Healthy Home Heating & Cooling, LLC.

5 Years - GKM WI Global Supply Chain, LLC (a Wisconsin Corporation) - Peshtigo National Bank

JANUARY 2024 141 Years - Greater Green Bay Chamber 50 Years - WLUK FOX 11 / WCWF CW14

- Syble Hopp School - Associated Banc‑Corp.

- Green Bay Austin Straubel International Airport

20 Years - Eye Associates of Green Bay, SC - DeWitt LLP - Titletown Brewing Company - Zepnick Solutions Inc. - Miron Construction Co., Inc. - Margarita’s of Wisconsin, Inc. 15 Years - Springhill Suites 10 Years - CollegeReady - Planet Fitness

5 Years - Van’s Honda - Wisconsin Public Radio (WPNE/WHID) - Landmark Resort - LaJava Roasting House - VaryAbility, LLC - UA Local 400 Pipe Trades

30 Years - Menominee Casino Resort

WPR Business Sponsorship Good for your community and your bottom line!

Learn more at wpr.org/sponsor, or contact Sherry Boushele-Walter at sherry.boushelewalter@wpr.org or 920-810-6841.

Issue 4 2023 | Collective IMPACT 33

PS Form 3526

Statement of Ownership, Management, and Circulation (All Periodicals Publications Except Requester Publications)

1. Publication Title GREEN BAY AREA CHAMBER OF COMMERCE/ COLLECTIVE IMPACT

2. Publication Number 10206

ISSN 23263407

4. Issue Frequency QUARTERLY

5. Number of Issues Published Annually 6. Annual Subscription Price 4 $ 18.00

7. Complete Mailing Address of Known Office of Publication 300 N BROADWAY STE 3A GREEN BAY, BROWN, WI 54303-2753

3. Filing Date 09/27/2023

13. Publication Title

15. Extend and Nature of Circulation

8. Complete Mailing Address of Headquarters or General Business Office of Publisher 300 N BROADWAY STE 3A GREEN BAY, WI 54303-2753

09/13/2023 Average No. Copies Each Issue No. Copies of Single Issue During Preceding 12 Months Published Nearest to Filing Date

a. Total Numbers of Copies (Net press run) Mailed Outside County Paid Subscriptions Stated on PS (1) Form 3541(include paid distribution above nominal rate, advertiser's proof copies, and exchange copies)

Contact Person Beth Jones Schnese Telephone (920) 593-3410

14. Issue Date for Circulation Data Below

GREEN BAY AREA CHAMBER OF COMMERCE/COLLECTIVE IMPACT

Mailed In-County Paid Subscriptions Stated on PS Form b. Paid Circulation (2) 3541(include paid distribution above nominal rate, advertiser's proof copies, and exchange copies) (By Mail and Outside Paid Distribution Outside the Mails Including Sales the Mail) (3) Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid Distribution Outside USPS

9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor

1798

1725

273

269

1300

1285

0

0

0

0

1573

1554

0

0

0

0

0

0

164

130

Paid Distribution by Other Classes of Mail Through the (4) USPS (e.g. First-Class Mail)

Publisher (Name and complete mailing address) LAURIE RADKE 300 N BROADWAY STE 3A GREEN BAY, WI 54303-2753

c. Total Paid Distribution (Sum of 15b (1), (2), (3), (4)) Free or Nominal Rate Outside County Copies (1) included on PS Form 3541

Editor (Name and complete mailing address) MARY RHODE 300 N BROADWAY STE 3A GREEN BAY, WI 54303-2753

d. Free or (2) Free or Nominal Rate In-County Copies included on Nominal PS Form 3541 Rate Distribution (By Mail and Free or Nominal Rate Copies Mailed at Other Classes Outside the (3) Through the USPS (e.g. First-Class Mail) Mail)

Managing Editor (Name and complete mailing address) BETH JONES SCHNESE 300 N BROADWAY STE 3A GREEN BAY, WI 54303-2753 10. Owner (Do not leave blank. If the publication is owned by a corporation, give the name and address of the corporation immediately followed by the names and addresses of all stockholders owning or holding 1 percent or more of the total amount of stock. If not owned by a corporation, give names and addresses of the individual owners. If owned by a partnership or other unincorporated firm, give its name and address as well as those of each individual owner. If the publication is published by a nonprofit organization, give its name and address.)

Full Name

Complete Mailing Address

GREATER GREEN BAY CHAMBER

300 N BROADWAY STE 3A, GREEN BAY, WI 54303-2753

Free or Nominal Rate Distribution Outside the Mail (4) (Carriers or other means) e. Total Free or Nominal Rate Distribution (Sum of 15d (1), (2), (3), (4))

164

130

f. Total Distribution (Sum of 15c and 15e)

1737

1684

g. Copies not Distributed

61

41

h. Total (Sum of 15f and 15g)

1798

1725

90.56 %

92.28 %

i. Percent Paid ((15c / 15f) times 100)

11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Hoding 1 Percent or More of Total Amount of Bonds. Mortgages, or Other Securities. If none, check box Full Name Complete Mailing Address

16. If total circulation includes electronic copies, report that circulation on lines below.

X None

b. Total Paid Print Copies(Line 15C) + Paid Electronic Copies c. Total Print Distribution(Line 15F) + Paid Electronic Copies d. Percent Paid(Both Print and Electronic Copies) X

PS Form 3526, September 2007 (Page 1)

0

a. Paid Electronic Copies

PRIVACY NOTICE: See our privacy policy on www.usps.com

X If the publication is a general publication, publication of this statement is required. Will be printed

1573 1737

1684

90.56 %

92.28%

I Certify that 50% of all my distributed copies (Electronic and Print) are paid above a nominal price.

17. Publication of Statement of Ownership

Publication not required.

in the 11/15/2023 issue of this publication.

18. Signature and Title of Editor, Publisher, Business Manager, or Owner Title Beth Jones Schnese

Date Managing Editor

09/27/2023 15:13:09 PM

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

PS Form 3526, September 2007 (Page 2)

PRIVACY NOTICE: See our privacy policy on www.usps.com

Nursing & Medical Assisting Programs

In Green Bay Whether you’re starting or advancing, our Nursing and Medical Assisting programs can take you places.

We’ll support you every step of the way. Enroll now.

Congratulations, 2023 Golden Apple Award Recipients!

Green Bay 920-593-8459 rasmussen.edu 34 Collective IMPACT | Issue 4 2023

0 1554

STOP DAYDREAMING about career advancement

AND DO IT.

Change your work life in as few as two weeks with a micro credential.

UPSKILL QUICKLY AND AFFORDABLY Automation, leadership, lean, operations management, and computer programming are just some of the available credentials.

Explore your options

nwtc.edu/Micro Issue 4 2023 | Collective IMPACT 35

Greater Green Bay Chamber 300 N. Broadway, Ste. 3A Green Bay, WI 54303

36 Collective IMPACT | Issue 4 2023