BRAND BOOK 2023
make every day a getaway
MEET THE BRAND Gray Malin is an internationally renowned fine-art photographer whose work embodies the spirit of travel, adventure, luxury, and artistry. A devoted father of twin four year olds, Gray spends his free time adventuring with his family. Forging his art into a larger lifestyle brand with his brand philosophy of “Make Every Day a Getaway,” Gray’s photography has expanded into a line of luxury products for home and travel.
LO C AT I O N
D E M O G R A P H I C S
US = 58.02%
Canada = 4.46%
UK = 3.74%
Female - 81.25%
Male - 18.75%
SA N F R A N C I S CO
G M TO P C I T I E S
C H I CAG O
N E W YO R K
LOS A N G E L E S
Ages - 25-34
White - 77.00%
S O C I A L M E D I A - 882K Total Followers
2 0 2 3 S TAT S
Business Instagram - 552K
Newsletter - 140K
Threads - 57K
Personal Instagram - 50K
Pinterest - 43K
Facebook - 34K
Twitter - 6K
1.1M - Uniqu e Visi tor s
6M - P a g e Vi ew s
1.7M - We bsi te Visi t s
111% + - We bsi te Tra ns a c t i o ns M o s t o f t h e G ray M al in a udi e nc e is lo c ate d in t h e Uni te d S tate s ( 58.02% ), is f e m ale ( 81.25% ) a nd b etwee n t h e a g e s o f 25-34 (47.05% ) .
N ota b l e G r ay M a l i n F o l lo w e r s
New York City - 7.34%
Los Angeles - 6.71%
London - 2.05%
Chicago - 1.85%
San Francisco - 1.71%
LO N D O N
@prattprattpratt (41.1M)
@loracarola (7.4M)
@sophiabush (4.4M)
@jessicaalba (20.1M)
@paulinavegadiep (6.2M)
@todayshow (4.0M)
@mirandakerr (14.0M)
@laurenconrad (6.0M)
@marthastewart (4.0M)
@heidiklum (10.5M)
@thebodycoach (4.6M)
@karlasouza (4.0M)
@archdigest (9.5M)
@anthropologie (4.5M)
@studiomcgee (3.7M)
@jennadewan (8.8M)
@rachelzoe (4.5M)
SERIES G R AY
MALIN
FINE
ART
P H OTO G R A P H Y
Fe a t u r i n g n o t a b l e s e r i e s a n d s e l e c t i m a g e s
Dogs
of
Paris
f ro m G ray ’s b e s t k n ow n c o l l e c t i o n s . Yo u ’re i nv i t e d o n a g l a m o ro u s g e t away g e t away t o h e c i t y o f l i g h t s . Wh e re p o s h p u p s i n d e s i g n e r a c c e s s o r i e s a n d v i n t a g e p ro p s i n d u l g e i n P a r i s i a n f a s h i o n , fo o d , a n d c u l t u re .
S p o t te d a t Pa l a i s - Roya l , Pa r i s
A m e r i c a n I n Pa r i s , H ô te l P l a z a At h é n é e
SERIES
SERIES
Gray Malin on Nantucket
Gray Malin in Aspen
Gray celebrates the enchanting and scenic island of Nantucket in this collection of joyful summer memories. Featuring dreamy beachside vignettes, this series transports you to the idyllic and picturesque New England coastal haven.
Gray Malin in Aspen features vintage wardrobe and props from the 1950s-1980s that evoke a dreamy winter wonderland off snowy adventures and après ski festivities, defying time and evoking nostalgia for all who love the alpine lifestyle.
The Surfboards, Nantucket
Steps Beach Vista, Nantucket
Après Ski, Aspen
Aspen Mountain Vista
SERIES
SERIES
Dogs of New York City
Dogs at the
Beverly Hills Hotel
Gray created a fantasy world of fashionable dogs exploring iconic destinations in Manhattan. From Rockefeller Center to The Plaza Hotel to Central Park, experience the city with a pack of adorable furry tourists outfitted in retro accessories.
Sunbathers, Top of the Rock
Shopping Spree, Bergdorf Goodman
Gray welcomes you to a fantasy world of over 20 different dog breeds in vintage cars, and designer accessories. Discover beloved canines enjoying a 5-star glamorous stay.
Pool Day, The Beverly Hills Hotel
The Pink Poodle, The Beverly Hills Hotel
SERIES
SERIES
G r ay M a l i n a t t h e M a u n a Ke a
La Dolce Vita
Gray photographed this collection at the beloved Mauna Kea
Inspired by the glamorous Italian Riviera
Beach Hotel. Vintage props, striped beachside umbrellas, and
lifestyle of the 1950s and 1960s, Gray shot this
eye-catching locations celebrate the island lifestyle and
series full of colorful umbrellas and beach
transport you to a tropical paradise.
scenes along the coast of Italy.
Hole 3, Mauna Kea
Surf ’s Up, Mauna Kea
Day Trip to Capri
Positano Orange Umbrellas
ADDITIONAL SERIES
A LA PLAGE
A LA MONTAGNE
AU PARC
GRAY MALIN AT THE BEVERLY HILLS HOTEL
VIEW SERIES
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VIEW SERIES
GRAY MALIN AT
THE CORAL CASINO
DOGS OF ASPEN
GRAY MALIN IN PALM BEACH
GRAY MALIN AT
THE PARKER
VIEW SERIES
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N OT E WO R T H Y C O L L A B O R AT I O N S
JUNE 2023
This 21-piece collection features Gray’s famous aerial beach views, pastel colors, palm tree inspired lattice borders, seaside stripes, waves and umbrellas to create a carefree, wanderlust and easy living lifestyle.
N OT E WO R T H Y C O L L A B O R AT I O N S
A l i m i te d e d i t i o n s u n c a re e s s e n t i a l s k i t f e a t u r i n g G ray ’s a e r i a l b e a c h i m a g e s o n c u s to m t rave l p o u c h e s fi l l e d w i t h S u p e rg o o p ! ’s b e s t - s e l l i n g S P F p ro d u c t s .
STAT I ST I C S :
L i m i te d co l l a b o ra t i o n i n S u m m e r 2 0 2 1 , re p e a te d i n 2 0 2 2 w i t h n ew i m a g e r y. E xc l u s i ve l y s o l d o n S u p e rg o o p .co m f o r $ 75 re t a i l va l u e .
To t a l u n i t s a l e s : 2 0, 5 0 0
G ray p a r t n e re d w i t h s t y l i s h a n d s u s t a i n a b l e d r i n k- wa re b ra n d o n a co l l e c t i o n o f c a n te e n s , t u m b l e r s , s te m l e s s c u p s a n d i ce b u c ke t s f e a t u r i n g h i s i co n i c a e r i a l p h o to g ra p hy.
STAT I ST I C S : S o l d i n S u m m e r 2 0 2 2 b o t h DTC a n d a t re t a i l e r s n a t i o nw i d e
To t a l u n i t s a l e s : 5 , 2 0 0
N OT E WO R T H Y C O L L A B O R AT I O N S
ABOUT THE COLLAB
A special collaboration between
Gray Malin x Four Seasons Resort
(Maui, Oahu, Hualalai) including Social media campaign & giveawa( Pop-up activation at each FS resorE Dedicated Gray Malin space in retail shoC Content creatio Coffee table books in top suite: Poolside lounge with custom GM pillows & trays
Social Media Results - Four Season Maui: +65k (37% increasea Oahu: +64k (36% increasea Hualalai: +68k (100% increasea Total followers gained: 197h Total impressions: 223,93m Total Engagements: 109,978
Social Media Results - Gray Mali{ Total followers gained: 58k
(11% increasea Total impressions: 609,41Z Total engagements: 302,337
contact us T: + 1 . 4 24 . 3 3 5 .0278
E . w h o l e s a l e @ g ray m a l i n .co m
available for video appointments by request