Gray Malin Brand Book 2023

BRAND BOOK 2023

make every day a getaway

MEET THE BRAND Gray Malin is an internationally renowned fine-art photographer whose work embodies the spirit of travel, adventure, luxury, and artistry. A devoted father of twin four year olds, Gray spends his free time adventuring with his family. Forging his art into a larger lifestyle brand with his brand philosophy of “Make Every Day a Getaway,” Gray’s photography has expanded into a line of luxury products for home and travel.

LO C AT I O N

D E M O G R A P H I C S

US = 58.02%

Canada = 4.46%

UK = 3.74%

Female - 81.25%

Male - 18.75%

SA N F R A N C I S CO

G M TO P C I T I E S

C H I CAG O

N E W YO R K

LOS A N G E L E S

Ages - 25-34

White - 77.00%

S O C I A L M E D I A - 882K Total Followers

2 0 2 3 S TAT S

Business Instagram - 552K

Newsletter - 140K

Threads - 57K

Personal Instagram - 50K

Pinterest - 43K

Facebook - 34K

Twitter - 6K

1.1M - Uniqu e Visi tor s

6M - P a g e Vi ew s

1.7M - We bsi te Visi t s

111% + - We bsi te Tra ns a c t i o ns M o s t o f t h e G ray M al in a udi e nc e is lo c ate d in t h e Uni te d S tate s ( 58.02% ), is f e m ale ( 81.25% ) a nd b etwee n t h e a g e s o f 25-34 (47.05% ) .

N ota b l e G r ay M a l i n F o l lo w e r s

New York City - 7.34%

Los Angeles - 6.71%

London - 2.05%

Chicago - 1.85%

San Francisco - 1.71%

LO N D O N

@prattprattpratt (41.1M)

@loracarola (7.4M)

@sophiabush (4.4M)

@jessicaalba (20.1M)

@paulinavegadiep (6.2M)

@todayshow (4.0M)

@mirandakerr (14.0M)

@laurenconrad (6.0M)

@marthastewart (4.0M)

@heidiklum (10.5M)

@thebodycoach (4.6M)

@karlasouza (4.0M)

@archdigest (9.5M)

@anthropologie (4.5M)

@studiomcgee (3.7M)

@jennadewan (8.8M)

@rachelzoe (4.5M)

SERIES G R AY

MALIN

FINE

ART

P H OTO G R A P H Y

Fe a t u r i n g n o t a b l e s e r i e s a n d s e l e c t i m a g e s

Dogs

of

Paris

f ro m G ray ’s b e s t k n ow n c o l l e c t i o n s .

Yo u ’re i nv i t e d o n a g l a m o ro u s g e t away g e t away t o h e c i t y o f l i g h t s . Wh e re p o s h p u p s i n d e s i g n e r a c c e s s o r i e s a n d v i n t a g e p ro p s i n d u l g e i n P a r i s i a n f a s h i o n , fo o d , a n d c u l t u re .

S p o t te d a t Pa l a i s - Roya l , Pa r i s

A m e r i c a n I n Pa r i s , H ô te l P l a z a At h é n é e

SERIES

SERIES

Gray Malin on Nantucket

Gray Malin in Aspen

Gray celebrates the enchanting and scenic island of Nantucket in this collection of joyful summer memories. Featuring dreamy beachside vignettes, this series transports you to the idyllic and picturesque New England coastal haven.

Gray Malin in Aspen features vintage wardrobe and props from the 1950s-1980s that evoke a dreamy winter wonderland off snowy adventures and après ski festivities, defying time and evoking nostalgia for all who love the alpine lifestyle.

The Surfboards, Nantucket

Steps Beach Vista, Nantucket

Après Ski, Aspen

Aspen Mountain Vista

SERIES

SERIES

Dogs of New York City

Dogs at the

Beverly Hills Hotel

Gray created a fantasy world of fashionable dogs exploring iconic destinations in Manhattan. From Rockefeller Center to The Plaza Hotel to Central Park, experience the city with a pack of adorable furry tourists outfitted in retro accessories.

Sunbathers, Top of the Rock

Shopping Spree, Bergdorf Goodman

Gray welcomes you to a fantasy world of over 20 different dog breeds in vintage cars, and designer accessories.

Discover beloved canines enjoying a 5-star glamorous stay.

Pool Day, The Beverly Hills Hotel

The Pink Poodle, The Beverly Hills Hotel

SERIES

SERIES

G r ay M a l i n a t t h e M a u n a Ke a

La Dolce Vita

Gray photographed this collection at the beloved Mauna Kea

Inspired by the glamorous Italian Riviera

Beach Hotel. Vintage props, striped beachside umbrellas, and

lifestyle of the 1950s and 1960s, Gray shot this

eye-catching locations celebrate the island lifestyle and

series full of colorful umbrellas and beach

transport you to a tropical paradise.

scenes along the coast of Italy.

Hole 3, Mauna Kea

Surf ’s Up, Mauna Kea

Day Trip to Capri

Positano Orange Umbrellas

ADDITIONAL SERIES

A LA PLAGE

A LA MONTAGNE

AU PARC

GRAY MALIN AT THE BEVERLY HILLS HOTEL

VIEW SERIES

VIEW SERIES

VIEW SERIES

VIEW SERIES

GRAY MALIN AT

THE CORAL CASINO

DOGS OF ASPEN

GRAY MALIN IN PALM BEACH

GRAY MALIN AT

THE PARKER

VIEW SERIES

VIEW SERIES

VIEW SERIES

VIEW SERIES

N OT E WO R T H Y C O L L A B O R AT I O N S

JUNE 2023

This 21-piece collection features Gray’s famous aerial beach views, pastel colors, palm tree inspired lattice borders, seaside stripes, waves and umbrellas to create a carefree, wanderlust and easy living lifestyle.

N OT E WO R T H Y C O L L A B O R AT I O N S

A l i m i te d e d i t i o n s u n c a re e s s e n t i a l s k i t f e a t u r i n g G ray ’s a e r i a l b e a c h i m a g e s o n c u s to m t rave l p o u c h e s fi l l e d w i t h S u p e rg o o p ! ’s b e s t - s e l l i n g S P F p ro d u c t s .

STAT I ST I C S :

L i m i te d co l l a b o ra t i o n i n S u m m e r 2 0 2 1 , re p e a te d i n 2 0 2 2 w i t h n ew i m a g e r y. E xc l u s i ve l y s o l d o n S u p e rg o o p .co m f o r $ 75 re t a i l va l u e .

To t a l u n i t s a l e s : 2 0, 5 0 0

G ray p a r t n e re d w i t h s t y l i s h a n d s u s t a i n a b l e d r i n k- wa re b ra n d o n a co l l e c t i o n o f c a n te e n s , t u m b l e r s , s te m l e s s c u p s a n d i ce b u c ke t s f e a t u r i n g h i s i co n i c a e r i a l p h o to g ra p hy.

STAT I ST I C S : S o l d i n S u m m e r 2 0 2 2 b o t h DTC a n d a t re t a i l e r s n a t i o nw i d e

To t a l u n i t s a l e s : 5 , 2 0 0

N OT E WO R T H Y C O L L A B O R AT I O N S

ABOUT THE COLLAB

A special collaboration between

Gray Malin x Four Seasons Resort

(Maui, Oahu, Hualalai) including Social media campaign & giveawa( Pop-up activation at each FS resorE Dedicated Gray Malin space in retail shoC Content creatio Coffee table books in top suite: Poolside lounge with custom GM pillows & trays

Social Media Results - Four Season Maui: +65k (37% increasea Oahu: +64k (36% increasea Hualalai: +68k (100% increasea Total followers gained: 197h Total impressions: 223,93m Total Engagements: 109,978

Social Media Results - Gray Mali{ Total followers gained: 58k

(11% increasea Total impressions: 609,41Z Total engagements: 302,337

contact us T: + 1 . 4 24 . 3 3 5 .0278

E . w h o l e s a l e @ g ray m a l i n .co m

available for video appointments by request