PSYKHE

By Heather Evered

Is

your personality really that evident by the way you dress? Online clothes retailer PSYKHE seems to think so. Perhaps people who wear bolder colors are more outgoing, those who wear athleisure more laidback, or those who wear prints more creative. While these are stereotypes off the top of my head, PSYKHE claims to have gotten fashion down to a science based on your individual personality traits.

If you have taken PSY 100 during your college career, you are probably familiar with what behavioral psychology refers to as the “Big 5. These traits are said to be the main basis of one’s personality and consist of openness, conscientiousness, extroversion, agreeableness, and neuroticism. Based on these traits, PSYKHE claims to find clothing that is the most “you.

"You wear what you are"

The process starts with a three-minute personality test that concludes with your own personal “personality code. ” From here, you can view how you scored on each scale, your best clothing matches, and even descriptions about yourself. PSYKHE encourages you to go through and rate your clothing matches so they can get a better understanding of your style, but in my experience, I was a big fan of what they had suggested. PSYKHE can also alter these suggestions based on any given mood or occasion. Many of the mood suggested items are centered around theories of color psychology, allowing you to reflect your mood in your everyday looks.

Aside from individual fashion, PSYKHE also applies their model to businesses. Based on the desired customer of a store, PSYKHE will ensure that clothing recommendations fit that profile based on demographics and perceived personality.

Will this work for everyone? Definitely not, but the psychology major in me had to try it first-hand. Overall, I would suggest giving it a try! If nothing else, it is always fun to see how your results turn out and vary from your friends.

"Discover why you wear what you wear"