2 minute read

Reasons to Hire a Real Estate Professional

Buying or selling a home is a complex process involving what is likely to be your most prized financial asset. The transaction requires:

Competence

A REALTOR® offers a trusted guidance and a commitment to a hight level of knowledge, ethics and expertise in an ever-changing real estate profession.

Understanding Current Market Conditions

A REALTOR® helps you understand today’s real estate values when setting the listing price or offer to purchase price.

Property Accessibility

A REALTOR® accesses cooperative Multiple Listing Services to locate and disburse property information.

Documentation

A REALTOR® is familiar with regulations, legal disclosures, contract negotiation and paperwork necessary to help you understand and navigate you through the complexities of the transaction.

Inclusion

A REALTOR® believes in a conscious, persistent effort to embrace different perspectives and further diversity, equity, inclusion in their community.

By Brian O’Brian, Beam

Many years ago, when we started selling whole house fans, the primary motivation was opening a window and getting a refreshing breeze overnight. The process of selling a television was all about size and picture quality. A speaker was sold on its bass and tweeter sound output, and a security system was sold to protect your home, business, and family from intruders.

All remain true, but with the lightning speed of technology, many more components are now at play. They will not only relieve some of the inflationary pressures but also underwrite your purchase completely.

I often say, “you can’t afford not to have this product.”

Customers see the advantages in replacing the old traditional fans, and the investment and return are almost immediate. Areas of the house can be closed off for privacy and still enjoy the benefits of the whole-house cooling.

We have all seen the race to the bottom on television costs and the 55” is the new 32” of a dozen years ago. TVs are thinner, lighter, and much more affordable but the new Smart Technology and ever expansion of streaming options have helped elevate the television to a level once incomprehensible on the list of savings in the family budget.

As internet availability and speeds have increased, we have seen the next generation eliminating the need for expensive traditional Cable and Satellite service packages. The people who take the time to delve into the streaming options aren’t missing a beat in their viewing options either.

A security system is still the best way to actively protect your home, business and family but now can protect your pocketbook as well. Most insurance companies recognize the benefit of a professionally installed and monitored system and most will give you premium reductions based on checking the boxes.

We now have motion detectors that will verify via video which can eliminate false alarms and the associated law enforcement charges that can accompany them. But even more, you can now incorporate thermostats, and lighting into a system that will allow you to create scenes and even making it look like someone is home and provide your house with proper climate control at a minimal cost.

When it comes to access to your home, however, be sure you consult with a local alarm company and understand the risks associated with many mail order systems that do not have the encryption necessary to turn over your family’s security. This has turned into a serious issue and even state and federal governments have banned the use of these systems in any entity they control. A professional security company and preferably local one can guide you through this process and still save you money and provide a safe system with less labor-intensive wireless systems geared for do-it-yourself applications as well.

The Beam Easy Living Center has been in business in Nevada County for over 40 years and evolved through all these changes and continue to be a great resource for determining ways you can utilize technology, provide your family comfort and convenience and above all else save you money