BRAND TOOLKIT Jordans Mill Brand Toolkit v2.0 Published December 2012
JORDANS MILL BRAND TOOLKIT
3
BRAND RESPONSIBILITY
4
OUR LOGO
6
LOGO TYPES
7
HOLME COLOURS
8
OUR TYPEFACES
10 STATIONERY
BRAND RESPONSIBILITY 3 The Jordans Mill Brand has been defined by Harmony. The marketing team has access to all the brand resources and can advise on consistent, efficient application of the brand. The brand use should always retain the core reflective values of: innovation and tradition; nature and technology; education and relaxation; commerce and environment. The Jordans Mill brand will evolve in response to market changes and company needs, suggestions and comments are welcome at jordansmill@harmony.co.uk.
4 OUR LOGO The Jordans Mill logo incorporates the distinctive living logo of the Mill with typographic treatment in Dirty Ego
5
6 LOGO TYPES
JORDANS Print Logo
Screen Logo
Mono Logo
RV Logo
Clear Space
This is our preferred logo and is
This is our logo for our screen
Available for use on
The RV version should be
When the Jordans Mill logo is
intended for all printed collateral
presence including websites,
internally printed documents
used when the logo needs
grouped with additional text or
including leaflets, advertising,
banners, presentations and video.
and for applications where
to appear on a background
graphic elements, maintain a
billboards, posters, on-site ticketing
using colour is not possible.
colour or image. Always
clear space around the logo to
and packaging.
It is also the template for
make sure there is sufficient
maximize visibility. Clear space
garment embroidery
contrast so that the logo is
is equal to the height of “O� in
fully legible.
the logo type, and should be applied to all four sides.
Files
Files
Files
Files
JML 01 CMYK
JML 02 RGB
JML 03 Mono
JML 04 RV
HOLME COLOURS 7
Holme Gold
Holme Magenta
Holme Green
Holme Blue
Holme Grey
1245
7434
7496
7474
5425
0 - 36 - 100 - 24
0 - 92 - 20 - 36
41 - 0 - 82 - 48
98 - 0 - 40 - 20
20 - 0 - 0 - 40
199 - 139 - 17
166 - 28 - 88
92 - 126 - 55
0 - 144 - 145
132 - 157 - 170
cc9900
993366
666633
009999
999999
20YY 32/494
50RR 13/343
10GY 24/356
10BG 14/296
90BG 38/185
8 OUR TYPEFACES Headline & Title Text Dirty Ego
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Dirty Ego capitals has been chosen for its distinctive appearance and friendly feel. It appears in the logo and should be used for signage and on our internal and external facing materials.
cde f
0Note Text Contrivance Light
A B C D E F G H I J K L M N O P Q R ST U V W X Y Z a b c d efg h i j k l m n o p q rst u vw x y z 1 2 3 45 6 78 9 0 Contrivance Light our complementary script font.
Body Text0 
Trade Gothic Light
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890
3767
Trade Gothic Medium
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 Trade Gothic Oblique
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 Trade Gothic Bold
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 Trade Gothic has been selected as an accompanying typeface, and should be used for large areas of body text.
0Screen Text Calibri
ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e fg h i j k l m n o p q r s t u v w x y z 1234567890 For use on Power Point Presentations, banner ads and website.
Letterhead
10 OUR STATIONERY
Jordans Mill | Langford Road | Broom | Nr Biggleswade | Beds SG18 9JY | T 1234 567 8900 | info@jordansmill.com | jordansmill.com
Christian Surname, Position Jordans Mill | Langford Road | Broom | Nr Biggleswade | Beds SG18 9JY
T 1234 567 8900 | christian@jordansmill.com
JORDANS
•COM
with our compliments
Jordans Mill | Langford Road | Broom | Nr Biggleswade | Beds SG18 9JY | T 1234 567 8900 | info@jordansmill.com | jordansmill.com
Compliment Slips
Business Cards Die-cut business cards with coloured coded backs
12 NOTES
13
14
Designed and produced by Harmony (Biggleswade) \ \ December 2012 \ \ HMHC 05