GW 3459 Jordans Mill Brand Toolbox

BRAND TOOLKIT Jordans Mill Brand Toolkit v2.0 Published December 2012

JORDANS MILL BRAND TOOLKIT

3

BRAND RESPONSIBILITY

4

OUR LOGO

6

LOGO TYPES

7

HOLME COLOURS

8

OUR TYPEFACES

10 STATIONERY

BRAND RESPONSIBILITY 3 The Jordans Mill Brand has been defined by Harmony. The marketing team has access to all the brand resources and can advise on consistent, efficient application of the brand.

The brand use should always retain the core reflective values of: innovation and tradition; nature and technology; education and relaxation; commerce and environment.

The Jordans Mill brand will evolve in response to market changes and company needs, suggestions and comments are welcome at jordansmill@harmony.co.uk.

4 OUR LOGO The Jordans Mill logo incorporates the distinctive living logo of the Mill with typographic treatment in Dirty Ego

5

6 LOGO TYPES

JORDANS Print Logo

Screen Logo

Mono Logo

RV Logo

Clear Space

This is our preferred logo and is

This is our logo for our screen

Available for use on

The RV version should be

When the Jordans Mill logo is

intended for all printed collateral

presence including websites,

internally printed documents

used when the logo needs

grouped with additional text or

including leaflets, advertising,

banners, presentations and video.

and for applications where

to appear on a background

graphic elements, maintain a

billboards, posters, on-site ticketing

using colour is not possible.

colour or image. Always

clear space around the logo to

and packaging.

It is also the template for

make sure there is sufficient

maximize visibility. Clear space

garment embroidery

contrast so that the logo is

is equal to the height of “O� in

fully legible.

the logo type, and should be applied to all four sides.

Files

Files

Files

Files

JML 01 CMYK

JML 02 RGB

JML 03 Mono

JML 04 RV

HOLME COLOURS 7

Holme Gold

Holme Magenta

Holme Green

Holme Blue

Holme Grey

1245

7434

7496

7474

5425

0 - 36 - 100 - 24

0 - 92 - 20 - 36

41 - 0 - 82 - 48

98 - 0 - 40 - 20

20 - 0 - 0 - 40

199 - 139 - 17

166 - 28 - 88

92 - 126 - 55

0 - 144 - 145

132 - 157 - 170

cc9900

993366

666633

009999

999999

20YY 32/494

50RR 13/343

10GY 24/356

10BG 14/296

90BG 38/185

8 OUR TYPEFACES Headline & Title Text Dirty Ego

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Dirty Ego capitals has been chosen for its distinctive appearance and friendly feel.

It appears in the logo and should be used for signage and on our internal and external facing materials.

cde f

0Note Text Contrivance Light

A B C D E F G H I J K L M N O P Q R ST U V W X Y Z a b c d efg h i j k l m n o p q rst u vw x y z 1 2 3 45 6 78 9 0 Contrivance Light our complementary script font.

Body Text0 

Trade Gothic Light

ABCDEFGHIJKLMnopqrstuvwxyz 1234567890

3767

Trade Gothic Medium

ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 Trade Gothic Oblique

ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 Trade Gothic Bold

ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 Trade Gothic has been selected as an accompanying typeface, and should be used for large areas of body text.

0Screen Text Calibri

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e fg h i j k l m n o p q r s t u v w x y z 1234567890 For use on Power Point Presentations, banner ads and website.

Letterhead

10 OUR STATIONERY

Jordans Mill | Langford Road | Broom | Nr Biggleswade | Beds SG18 9JY | T 1234 567 8900 | info@jordansmill.com | jordansmill.com

Christian Surname, Position Jordans Mill | Langford Road | Broom | Nr Biggleswade | Beds SG18 9JY

T 1234 567 8900 | christian@jordansmill.com

JORDANS

•COM

with our compliments

Jordans Mill | Langford Road | Broom | Nr Biggleswade | Beds SG18 9JY | T 1234 567 8900 | info@jordansmill.com | jordansmill.com

Compliment Slips

Business Cards Die-cut business cards with coloured coded backs

12 NOTES

13

14

Designed and produced by Harmony (Biggleswade) \ \ December 2012 \ \ HMHC 05