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Tillsonburg Post - August 6, 2026

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Tillsonburg POST

AUGUST 6, 2026

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Provincial funding aids town’s physician recruitment efforts JEFF HELSDON Editor

Efforts to attract more physicians to town received a boost from the Province of Ontario. Tillsonburg’s health care recruitment marketing campaign, aimed at attracting family physicians and other health care professionals to locate in town, received $29,000 from the province’s Rural Ontario Development program. This represents half the $58,000 cost, with the town paying the remainder. The funding will support the development of promotional materials, digital and print advertising, and a dedicated recruitment-focused website showcasing Tillsonburg as the ideal community for health care providers. It will highlight available health care opportunities, the benefits of practicing in Tillsonburg, relocation supports, professional growth opportunities, and the community assets that make the town an attractive place to live and work. Launching later this year, the campaign will be a mix of online advertising, a dedicated website, marketing materials, and promotion across a variety of channels to maximize its reach. Peter Raji, Tillsonburg’s Manager of Innovation and Strategic Initiatives, explained there are different strategies to be deployed to attract medical professionals, depending on whether they are students or established. “When it comes to attracting established medical professionals, there is significant data available regarding where healthcare providers have been successfully recruited in recent years,” he said. “We plan to leverage those insights to target our outreach efforts and focus on regions and audiences where there is demonstrated.” CONTINUED TO PAGE 2

BEACH TIME

(JEFF HELSDON PHOTO)

Sunny days and long weekends attract southern Ontario residents to beaches in droves. Parking was at a premium on Long Point as people looked for the space in the sand to enjoy the warm temperatures and sunshine on the Civic Holiday Monday. Port Burwell was also busy on the weekend with its Bayham Beachfest, and the Lake Lisgar Water Park had good attendance on Saturday and Monday.

Big events planned for fair next weekend JEFF HELSDON Editor

The 172nd edition of the Tillsonburg Fair promises Monster Trucks, a talent contest, movie stars, the annual ambassador contest, and of course, a midway complete with rides, games and food trucks with favourites like candy floss and saltwater taffy. Running Aug. 14 to 16 at the fairgrounds, the annual

event is put on by the Tri-County Agricultural Society. Gates open on Friday at 6 p.m. with opening ceremonies and the crowning of the ambassadors immediately following. The Mini King and Queen is open to those ages six to nine, the junior ambassador contest is for those aged 10 to 15, and the ambassador is open for those from 16 to 23, with the additional proviso that the contestant can’t be married. All competitors receive a gift bag. CONTINUED TO PAGE 2

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