CSL PharmaExpert Brochure

PHARMA EXPERT Flexible, skilled resource to support your team

T AR G ET I N G & S EG M EN T AT I O N

We fully understand how important reaching the right target customer is for your business success. However, with the mass of complex data available, targeting and segmentation can be difficult.

Our team of experts know the datasets to use and work with you to deliver a three-step solution:

1. Segmentation

2. Targeting

3. Delivery

We’ll get to know your

We’ll then use this

You’ll receive the data as an

product, its market and the

information to segment

Excel file, giving you all the

factors affecting its success

your customers and

flexibility you need, as well

or failure

complete our targeting

as a bespoke CSV file for

exercise

easy loading to your CRM

01483 528302

UN LOC K T HE POWE R OF YOUR DAT A

CSL has in-depth knowledge of the pharmaceutical industry. Our Business Intelligence Consultants

Territory Mapping

Launch Analysis

Targeting & Segmentation

transform data into actionable business insights.

Our Pharma Expert service covers all aspects of healthcare

Homecare Analysis

Loss of Exclusivity Insights

business intelligence. We support in-house teams with expert resource and tools as and when needed – working as part of your team. Â

Sales targets & Incentive Schemes

info@csl-uk.com

Parallel Trade Tracking

S ALES T AR G ET S & I N C EN T I VE S C HEM E S

Never underestimate the positive impact a good incentive scheme can have on your pharma sales team. With multiple factors at play though, it is a challenge to incorporate the many types of data to produce the right incentives.

Getting sales targets right and effectively monitoring them will motivate and reward the correct people, as well as drive your sales performance. We review available data and recommend the best algorithms to produce fair and transparent solutions. How do we do it?

By: Evaluating your current scheme, gathering information from your team if necessary Developing new sales-focused components, looking at relative versus absolute incentives Validating your new scheme using historic sales data Helping to effectively communicate the new scheme to ensure sales team buy-in

csl-uk.com

TESTIMONIALS Find out what our clients have to say about CSL services.

CSL managed the consolidation of Homecare Data for one of our reporting systems.

CSL has been a pleasure to deal with throughout the whole process – their team is proactive and professional.

Senior Manager - IT, top 5 global pharma

We have been working with CSL for several years now. Their services and solutions are excellent and I would happily recommend them.

CRM Manager, top 20 global pharma company

Great customer service, great attention to detail & good quality deliverables - I always feel like our business matters to you.

Business Insights & Intelligence, top 20 global pharma company

01483 528302 | info@csl-uk.com | csl-uk.com