RED PORTFOLIO

JPGrady

PORTFOLIO WEBSITES / iPAD / iBOOK / E-MAIL / ANIMATION WIRE FRAME / WEB ADS / PRESENTATIONS PRINT COLLATERAL / DIRECT MAIL / PREMIUMS TRADE SHOW DISPLAYS / BILLBOARDS PRINT ADS / CORPORATE ID SYSTEMS

gradycom@verizon.net

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COMPANY: PSEG Worry Free PROJECT: Customized website subsection design for pseg.com TITLE: Art Director ROLE: Art direction and graphic design of: wire frame / navigation, type treatment, page layout, photography (photo shoot, product photos and stock images), photo illustration.

Presentation of comps for approvals from Marketing Department and Ad Director.

SOFTWARE: Adobe CS5: Photoshop, Illustrator, Acrobat Pro, Flash. Interwoven Team Site.

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COMPANY: PSEG Worry Free PROJECT: Customized website subsection design for pseg.com TITLE: Art Director ROLE: Art direction and graphic design of: wire frame / navigation, type treatment, page layout, photography (photo shoot, product photos and stock images), photo illustration.

Presentation of comps for approvals from Marketing Department and Ad Director.

SOFTWARE: Adobe CS5: Photoshop, Illustrator, Acrobat Pro, Flash. Interwoven Team Site.

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COMPANY: HAVAS HEALTH HEALTH 4 BRANDS (H4B) PROJECT: Design an iPAD App. for client pharmaceutical company SepraFilm TITLE: Design Consultant ROLE: Graphic design of interactive 40(+) page iPAD apps. for pharmaceutical company, SepraFilm. Create all interactive proofs for client review. Work with three writers. Follow art direction from Creative Director and edits from writer/editor.

Responsible for all design, layout and navigation system to finished interactive product.

SOFTWARE: Adobe CS6: InDesign, Acrobat Pro. iBook for iPAD.

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COMPANY: HAVAS HEALTH ­‑ HEALTH 4 BRANDS (H4B) PROJECT: Design iPAD website app. proofs for client company Glaxo Smith Kline (GSK) TITLE: Design Consultant ROLE: Graphic design of website comps for iPAD. Work with Project Manager, Account Executive. Responsible for layout and design of presentations for proposed website content. Reviewed by GSK legal department.

SOFTWARE: Adobe CS6: Photoshop, InDesign, Acrobat Pro. iBook for iPAD.

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COMPANY: Pharmaceutical Agency CADIENT GROUP PROJECT: AstraZeneca website redesign ­‑ Onglyza brand product section of site.

TITLE: Design Consultant ROLE: Working with Creative Director and Art Director redesign Onglyza brand product section of AstraZeneca website.

Develop designs concepts that link with other brand section of site, while maintaining a brand specific and distintive look. Meet fast paced deadline changes directed by writer/editor of script to website.

SOFTWARE: Adobe CS6: Photoshop, InDesign, Acrobat Pro.

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COMPANY: Pharmaceutical Agency CADIENT GROUP PROJECT (continued): AstraZeneca website redesign ­‑ Onglyza brand product section of site.

TITLE: Design Consultant ROLE: Successfully delivered in a timely manner the wireframe redesign of the preposed (entire Onglyza brand section) Onglyza brand setion of AstraZenaca website.

Contributed many orginal designs and production concepts to project.

Loved working with these guys.

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Print Ad concept

Direct mail

COMPANY: Thomas Jefferson University Hospital PROJECT: Print and large format projects TITLE: Design Consultant

Lobby sign

ROLE: Provide original concepts for ads, direct mail, signs, display and billboards. Execute projects from concept through production at print vendors.

Book cover

SOFTWARE: Adobe Creative Suite CS6

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Original Billboard design

Original Billboard design

Original Billboard design

Brochure Inside Spread

Brochure Covers

COMPANY: PSEG PROJECT: HR Campaign -­ Power to be your best TITLE: Art Director ROLE: Created original Power to be your best (PTBYB) campaign, including: PTBYB slogan, type treatment icon, half-face style internal/ external campaign. Presented concepts to Senior Management to gain approvals for all stage in execution of campaign. Art Direction and design of ads, print collateral, websites, interactive documents, signs and trade show displays.

SOFTWARE: Adobe CS5: InDesign, Photoshop, Acrobat Pro, Flash, Dreamweaver. Interwoven Team Site.

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Book Cover

Brochure Cover

Animated Web Ad Link to Pop-up Page

Interactive Pop-up Page with Links to Each Program

External/Internal Website Sub pages

Portable Trade Show Displays

Print Ad

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Full page ad for NJ Star Ledger and Th e Bergen Record

irect mail targeting 2.2 million D residential customers

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Customer Service Website Sub page

r Cover Sales Folde

COMPANY: PSE&G Worry Free PROJECT: PSE&G Worry Free Campaign

Book Style Brochure Inside Spread

TITLE: Art Director ROLE: Developed original concepts to campaign. Provided communications planning and strategy. Developed Creative Brief. Provided hands-on art Direction and design of ads, print collateral, websites, web ads, direct mail and interactive documents. Primary project manager. Art directed photo shoots in studio and at locations.

Organized/coordinated, licensing and purchasing of photography. Established website asset management of images and text. Provided print specifications and approvals to vendors. Presented creative for approvals to Marketing Department. Art direction to staff designers and vendors.

SOFTWARE: Adobe CS5: InDesign, Photoshop, Illustrator, Acrobat Pro, Flash. Interwoven Team Site.

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1 Original Diversity Logo Design for Minority Vendor Services- PSEG

2 Original Conference Event Icon - BlackRock Financial

3 Original HVAC Services and Products Icon - PSEG Worry Free

4 Original HR Health Services Logo and Icons - PSEG

5 Original Internal Corporate Communications Logo - PSEG

Original Logo and Icon Designs for Six Corporate Programs 6 Original HR Employee Programs Icon - PSEG

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Templates Collateral Leave Behind - BlackRock Financial

Templates Newsletter - BlackRock Financial

Templates Newsletter - BlackRock Financial Poster Design - BlackRock Financial

COMPANY: BlackRock PROJECT: Financial Services Marketing TITLE: Design Consultant ROLE: Provide freelance design services to Creative Services Department. Work with new brand marketing templates campaign to design, layout and produce: direct mail, print collateral, conference displays and signs.

SOFTWARE: Adobe CS6: InDesign, Photoshop, Illustrator, Acrobat Pro.

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Print Ad

COMPANY: PSEG Paperless Billing Campaign PROJECT: E-mail ad blasts, customized website sub-pages (pseg.com), ads, print collateral and You Tube winner page promotion.

TITLE: Art Director ROLE: Art direction and graphic design of: wire frames, type treatments, page layout, photo illustration, ads, and print collateral. Coordination and management of acquiring photography and approvals from Ford Motor Company.

Presentation of comps to Marketing Department and Ad Director.

SOFTWARE: Adobe CS5: InDesign, Photoshop, Acrobat Pro. Interwoven Team Site.

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Website Sub page

Table Top Ad

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E-mail Blast Ad to NJ Customers

Website Sub page

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You Tube Winner Circle Page and Video Taped Press Event

COMPANY: PSEG PROJECT: Paperless Billing Campaign (continued) TITLE: Art Director ROLE: See previous page SOFTWARE: See previous page

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Conference Handout Packet of Two Books and Folder

COMPANY: New Jersey Public Policy Research Institute and PSEG PROJECT: Community Development Conference TITLE: Art Director ROLE: Original concept development, art direction and graphic design of conference materials. Created website pages, direct mail, books, folders, banners, directional signs and presentations. Ensured the look-and-feel of the conference was a consistent brand experience for attendees.

Conference Website at pseg.com

SOFTWARE: Adobe CS5: InDesign, Photoshop, Illustrator, Acrobat Pro. Interwoven Team Site.

Conference Banner

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Original Consumer Education Ad Design Published in The Star Ledger - PSEG and BPU

Original Consumer Education Bill Insert Design (mailed to 2.2 million NJ customers) - PSEG

Original Book Design and Mailer - PSEG Foundation

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PROJECT: Produce interactive and print materials, e-mail ads, website and Share Point documents regarding Equity Plans, Fund changes, Retirement and Benefit Plan options for client companies.

TITLE: Design Consultant ROLE: Worked daily with team of writers, editors, project managers and consultants in designing time sensitive, proprietary communications. Co-branding of templates and non-template materials for B-to-B projects.

SOFTWARE: Adobe CS5: InDesign, Photoshop, Illustrator, Acrobat Pro, Dreamweaver. Event Tracker for project management.

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Client Company Samples of Collateral, Interactive Books and HTML E-mail Ad

COMPANY: Merrill Lynch

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Client Company Samples of Collateral, Interactive Books and HTML E-mail Ad

Design / Marketing / Communications

JAMES PAUL GRADY — C: 215-266-1527