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About the Organization
Chobani is driven by a simple yet powerful mission: making high-quality, nutritious food accessible to more people while elevating our communities and making the world a healthier place. In short, to provide good food for all.
We deliberately created a values–driven, people–first, food and wellness focused strategy that has guided us since Hamdi Ulukaya founded the Company in 2005, producing our first cup of yogurt in 2007. Hamdi’s founder mentality is rooted in disruption, innovation, consumer-centricity, and inclusion, fueling our success over the past 14 years. This mindset and culture have enabled Chobani to reinvent multiple food categories, redefine consumer expectations for the food they consume and change the model for how companies operate responsibly. We aspire to be the most innovative and impactful food company in the world.
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At Chobani, we are an anti-traditional consumer packaged goods company. We challenge the old, staid, and conventional status quo represented by our legacy competitors by creating food that is delicious, natural, nutritious, and accessible (DNNA). Throughout our history, we have paired our innovative mindset with deliberate investments in people, plants, and our sales and distribution platform (our 3Ps) that, coupled with unparalleled in house execution capabilities, allow us to innovate rapidlyand build scale across categories seamlessly. As a result, we believe we can move from concept to shelf more quickly than our competition and, importantly, with better quality, more natural, and nutritious food options.
This disruptive, nimble, owned-asset approach fuels our success, ensuring exceptional product quality, deep relationships with retail partners, enduring trust with consumers, and category leadership. Our mission and strategy have and will remain the same as we enter our next chapter of growth, driving a culture that builds on our past successes and creates opportunities to generate sustainable growth for the future by replicating our playbook across categories and geographies. Importantly, our growth creates a virtuous cycle. Chobani’s success increases our ability to impact our communities and contribute to the health and well-being of millions of people, which then powers our unique brand and connects us more deeply with our consumers.
We believe good food has great power to improve bodies, families, communities, economies, and the environment.
At Chobani, we work with thousands of talented colleagues from diverse backgrounds, support our local farmers, and enthusiastically contribute to the fabric of the places in which we live and work. We prioritize giving back to our communities and beyond: working to eradicate child hunger, supporting immigrants, refugees, and members of underrepresented groups, honoring veterans, and protecting the planet. As we pursue our mission, we seek to simultaneously reinforce the power of the Chobani brand and drive sustainable growth and value for our employees, customers, and stakeholders.