DAD’S WEEKEND CREWNECK

Design Process

Vintage & Old-school collegiate merchandise

Bright, bold, & sporty Centralized focal point with intricate detailing...

Asking the question: What would a dad like to wear?

Applying context and colors to previously observed designs

Testing colors and styles to determine what might be recived best by the desired audience

Sample Mockups

How might these designs look in real life?

How might they appear on different colors and styles of clothing?

What feedback do they recive?

The Final Design

The finalized design chosen is then altered to fit the garment it is to be printed on.

The Results

A collegiate-inspired crewneck sweatshirt to comemorate “Dad’s Weekend” at the University of Illinois at Urbana-Champaign