DESIGN AND ARCHITECTURE

PELLIE CLARK PELLIE - ARCHITECTS' TRENDSETTING DESIGN FOR GODREJ ONE

Godrej One, the new headquarters of the Godrej Group in Vikhroli is a new trendsetter in the city of Mumbai with its innovative design and sustainable features. This is possible, thanks to the group’s dedication to preserve green surrounding and a truly appreciable effort from internationallyacclaimed Pelli Clarke Pelli Architects for designing a modern landmark structure with LEED Platinum certification from the Indian Green Building Council. The global firm has skillfully combined transparent boldness by extensively using glass and opened up interior space to the lush green environs for this office, which is spread over 4 acres with a built space of 7.5L sq.ft. Additionally, they have implemented latest technological advancesandgreeninitiatives.“Smartdesign begins with green and being responsible towards nature,” says Rafael Pelli, Principal Architect of Pelli Clarke Pelli Architects.

Built out of engineered glass with cut-outs that create public spaces between office blocks, the structure has clean lines, simple forms with deep shading elements that also provide strong accent lines on the exterior. ThetwoL-shapedofficeblocksareorganised around a large central atrium spanning 12,000 sq.ft. This design allows the office space to have perimeter locations with light andviewsonallsides.Thespaciousentrance lobby has been designed as an interactive space. The glass panelled front visually mergestheindoorretailcorridorwithexternal landscapes. With a contemporary decor and a cosmopolitan look, the lobby has been designed as more of a social space.

Atrium Design

The central atrium on the first floor is the meeting point for all Godrej Group Companies and is the core of the building. Entirely built in marble, it opens up to a wide range of public areas such as conference centers with nine large conference rooms, a 238-seater auditorium, an Espresso Bar, food-court, library and open exhibition spaces. One of the admirable features on thisflooristhewaterbodyandindoorplants, lending its aesthetics to this space. The media wall is another interesting feature which showcases digital, graphical and physical displays of Godrej’s journey through time along with a series of interactive zones.

The atrium further opens up to a terrace that overlooks the upcoming trees development. Additional terraces on the 4th, 7th and 10th floorsprovidepanoramicviewsofmangroves. In continuation to the public spaces in the office, there is an event zone with an island bar on the 4th floor which extends onto the landscaped terrace. There are a total of five bridges on the 2nd, 4th, 6th, 8th and 10th levels hang from the roof truss via SS tension rods from Macalloy, Britain. All bridges have air- conditioning vents and they break the monotony of the tall structure, offering a panoramic view of the surrounding.

Explaining the design concept further Rafael says. “Beyond the obvious energy-efficiency benefits, green design also improves the occupant experience. We have created open spaces and plenty of interactive zones for the employees.”

Open, Flexible Workspaces for a Changing Infrastructure Flexibility is a core feature of workplacedesignthatisn'tjustthebackdrop to innovation, but one that actively courts it. Thedesignteamhasdevisedanopenflexible plan that adapts for team set-up and can be flexible for shuffling at a moment’s notice. Further explaining the concept, Anubhav Gupta, Chief Design Officer, Godrej Properties Ltd., adds, "Tremendous flexibility was important here as the group’s work culture has changed a lot in the past few years. We knew flexibility was the key to making this work for the long term.” To meet these demands, the team divided the office space into three kinds of zones-the Open Workspace, Private Cabin space and Breakout Spaces/Huddle Spaces.

In order to break the monotony of the workspace zones, these spaces play an extremely important role. "These spaces act as stress busters or relaxation zones for employees. This in turn enhances productivity and nurtures creative ideas,” says Anubhav. One of the noteworthy features is that the space makes use of existing factory materials as conservation of heritage values of Godrej. Re-engineered material from demolished factories are used to make reception tables, coffee tables, bases for conference and meeting glass tables, company logos; they offer an interesting contrast to the overall decor.

• Sustainability Features: The site for Godrej One ensures that passive sustainable strategies are built-in.

• The building is pre-certified Platinum by the Indian Green Building Council under the LEED.

• An internal building management system evaluates energy requirements, leading to overall energy costsavings of approximately by 28%.

• Regenerative drive elevators reduce power consumption to 25%.

• Roof elevation decreases energy consumption for cooling.

Landscape Design

The natural context of the site was the inspiration for landscaping around Godrej One. This property has been designed as a series of gardens, which envelop and embrace the building in a flowing rendition of water and greenery. The landscape flows around the building in a winding composition of aquatic and foliage plants, trees, paths and water bodies. The South-East and East garden forms the foreground to the south entrytoGodrejOne.“Twoexistingtreeshave been retained and incorporated into the landscape, reaffirming our commitment to being ‘good and green'. They stand tall and high, framing the building with their lofty presence,” says Anubhav. The glass facade

• Lighting layout is designed to reduce power consumption by 15% in all spaces.

• 50% of the materials are regionally manufactured by cost and overall recycled content is 10% of total materals used.

• Water efficient faucets and flushing fixtures: Recycling of water for flushing, HVAC water requirement and landscaping gives an overall water saving of at least 50% of the building mirrors the landscape, forming a series of reflections and creating a visage of green.

• Efficient HVAC system design: With hybrid cooling tower and water-cooled centrifugal chiller of COP 6.36.

An existing Saptaparni tree has also been incorporated in the main water body at the southern entrance to Godrej One. A special planter was built around it to protect and weave it into the landscape of the entire site. The West and the North gardens follow the same ideas. With plenty of daylight flooding the interiors spaces and the interiors embracing a lush green surrounding, this corporate building is the perfect new headquarters of Godrej Group and a few companies who have acquired the leased space.

• Solar Photo-vaultic panels: The rooftops provide more than 1 per cent of the building’s total energy requirements.

• Glazing: 56% of the facade gives natural views and offer flow of daylight.

• Heat Recovery Equipment: Recovers heat from hot streams with potential high energy content.

• Charging Facilities: For electric vehicles and preferred parking spaces to encourage car pooling.

• Green Roof: High albedo finishes on the terrace reduces heat island effect.

The malaise of commercial design in India is dominated by the continual propagation of archaic planning concepts and modular aesthetic for work floor formats. Modern tradition is now starting to dictate a slight detour from these architectural legacies, wherein form, interaction and energy are instigating these evolving changes. The inspirations that define space reflect the open work culture and transparency that has been imbued in the organisations. While the format essentially remains unchanged, the ideological persuasions in space transformation vary from place to place. All the while, a simplistic thread does connect the thoughts across the architectural language in India – a quest to imbibe nature and openness into the very inception of its project.

A direct engagement of this scenario is established in the recently completed Godrej One – the headquarter premises of one of India's prominent business institutes, Godrej Industries Limited. Part of a colossal mixed-use development project undertaken by the company said, “We looked at design from a different perspective; it is not a business vertical but a business horizontal.” Anubhav Gupta, “The ground floor plan. Trees, the building unifies all of GILAC enterprises under one roof. Located on a site, with a footprint of four acres, alongside the dense suburban mangrove sprawl of Mumbai, the architecture of US-based Pelli Clarke Pelli Architects intuitively addresses the context, its programmatic requirements and abstractions of the organisation's legacy.”

The Construct

At approach, the built form appears to sit lightly on the site. The materials make the buildingavisuallylightandsimpleconfluence of forms and makes the entire design from a different perspective; it is not a business vertical but a business horizontal. Anubhav Gupta, Conceptualising the design. Anubhav Gupta, Chief Design Officer, Godrej Properties Ltd reveals the thought process composition still. Delineated through its clear construct, glass volume of the building is punctuated at various levels to provide balconies. Built out of engineered glass, the composition is of clean, simple forms with deep shading elements that provide strong accent lines. The energy of a system alive inside is captured and contained within the calm of its structure. The sunshades on façade was initially fabricated using a mild steel framework and covered on four sides with natural brindle grey granite. However, since the sourcing of large quantities of uniform quality granite was difficult, it was replaced with a lighter neolith stone mounted on an aluminium framework. The sunshades lend a pleasant relief to the all glass façade whilst acting as a shading floors. Mounted across the complete length of the entrance lobby is a perforated metal sheet that is embedded with the pattern of the neighbouring vegetation that surrounds the site - demonstrating a subdued statement of its identity and concept. The two L-shaped office blocks are organised around a large central atrium spanning 12,000 sq.ft. the team. The 20m-wide and 38m-high frameless glazing is composed of 90 glass panels, each weighing 350kg, supported on special alloy rods of 80 mm diameter. Installation of the CW08 posed various challenges like managing and positioning of heavy weight solid SS rods; balancing aesthetic and structural integrity; and handling of 2,170 mm x 3,880 mm glass panels. The overlooking 10 floors of the atrium were clad in glass, and in order to break the monotony of the internal fa ade along with the aim to provide acoustic treatment, wooden slats mounted on perforated acoustic panels were installed along its the atrium also features five bridges at alternate levels that hang from the roof truss via SS tension rods connecting various work floors.

The ‘empty centre’ organises the spaces around and establishes itself as a formal centre of the built structure - an ancient strategy implicit to Indian architecture. As one enters the atrium, an impressive spatial volumeenvelopesyouwithisausterebeauty.

Light filters through the canvas of glass that covers the space and keeps the entire passage illuminated throughout the day. It works as a visual connection and point of convergenceforalltheemployeesworkingin different areas of the building. Entirely built in marble,itopensuptoawiderangeof public programmes - conference centres with nine large conference rooms, a 238-seater auditorium, an espresso bar, food-court, library and spaces for open exhibition. The galleries and workspaces overlook this central space borrowing light and a sense of cohesion from the atrium.

The Work Zones

to make reception tables, coffee tables, bases for conference and meeting room tables, offering an interesting contrast to the overall modern decor. The natural context of the site was the inspiration for landscaping. The strong presence of water and the curved profiles in the landscape is an interpretation of the mangroves which form much of the lung space and floral heritage of Mumbai city.

The Landscape

The natural context of the site was the inspiration for landscaping. The strong presence of water and the curved profiles in the landscape is an interpretation of the mangroves, which form much of the lung space and floral heritage of Mumbai. The landscape flows around the building in a winding composition of aquatic and foliage plants, trees, paths and waterbodies.

designed so as to decrease the ingress of heat thereby reducing the energy consumption over cooling. Installation of solar panels also aides in contributing to the energy requirements of the building.

One of the key architectural features of Godrej One is the suspended glazing that frames the atrium. Code named CW08, this has been an engineering feat ably tackled by

Workspaces are open and democratic and the organisation intentionally diminishes hierarchy typical to authoritative buildings, making the workings of this longestablished company completely transparent. In addition to its workstations, the floors imperatively house break-out and huddle spaces to act as stress busters or relaxation zones for employees to enhance productivity and creative ideas. Various elements, across various departments, make use of existing factory materials as conservation of heritage values of the Godrej history. Re-engineered material from demolished factories are used

The complex of Godrej One also houses an experience centre that has been exclusively designed to resonate with the company's history, a urban farm and installations that strongly integrates the past, present and future. Resurrection of one of the factory's chimney, its doors, panels, silos, etc. are deployed as an window to the organisations soul and identity. Augmenting its green proficiency, the structure is thoroughly equipped with a Building Management System that evaluates energy requirements leading to overall energy cost savings by approximately 28%. The roof elevation is

The glazed facade helps in harvesting the advantage of daylight, thereby reducing lighting needs throughout the day. The complex is also equipped with charging facilities for electric vehicles and preferred parking spaces to encourage car pooling by employees. The design of Godrej One embodies a unique identity for the company thatenhancestheeffectivenessofworkplace and also composes itself as a strong marketing and recruiting tool. It reflects the history of the company by its sensitive and intentional simplicity of thought and yet harnesses the ability to accommodate the requirements of its heir. The materials, structure and theme of the built form aligns as an ultimate confluence of forward-thinking ideas rooted in its past.

The Concept

Godrej Properties Ltd. (GPL) was instituted over two decades ago. Given this, as a developer we have evolved and established our own design language, mainly through our work in the residential segment. We maintain a modern, minimalistic and contemporary tone for our designs, which are not just imported from the West; instead it is referenced with respect to various technological advancements, amalgamated with a certain aesthetic language and adapted to Indian context, while retaining its global plan. the aviation zone laws. Hence, in order to accommodate the large number of employees across the company's various departments, it was inevitable that the building would cover a substantial footprint; the atrium was conceived as the result of this scale. The building code in India does not specify the need for an atrium. On the other hand, the cost for constructing one is also much higher, as it brings in the additional expense of constructing internal fa ades and does not benefit the developer fromtheFSIpointofview.However,wewere reallygladwithconceptionoftheatrium,asit not only provides an open visual connection across the whole building but also helps in harnessing daylight to the very core of the structure. translated and realised as envisioned by the designers and the architects.

While conceptualising the design brief for the headquarter building, one of the key points emphasised was that for the first time, all companies of Godrej Industries Ltd (GILAC) would be housed under the same roof. This included various verticals such as Godrej properties, agro, chemicals, consumer goods, food and beverages, etc. This was a great opportunity for the teams and departments to interact and collaborate with each other, which was earlier nonexistent.

The vast expanse of this land and its title has been synonymous with Godrej for a long time. A large part of it is the mangroves that are more than 80-years old and also is now the habitat for a range of exotic foreign species of plants from across the world that was bought and planted here by the Godrej family through the years. With a pledge to conserve the mangroves and rooted in their belief to preserve and sustain the environment, the 35 acres of mixed-use development, was named The Trees, and also after the first house of the Godrej family, which was christened by the same name. The headquarter building is a part of this very development.

The work zones have been conceived as open floor plans with glass partitions to reflect Godrej's value as an institute that's constantly evolving and improving to pave way for its younger generation. The lobby, too, has been visualised as a thoroughfare connection, with a retail corridor that houses carefully programmed outlets such as a salon, supermarket, ATM, bookstore, cafe, etc., teamed with a common food court.

We were fairly restricted in terms of the height for the structure, since it falls under

We strongly believe that there's a direct co-relationbetweenanemployee'sexposure to natural light and his/ her well-being, as it translates directly from built form to actual businessproductivity.Onthe exteriorfaçade of the building that overlooks the highway and further beyond unto the mangroves, we havecarvedoutbalconiesateveryfourfloors that serve as break-out spaces. These open spaces, which are programmable with variousoptions,aidinboostingcreativityand innovation. The building in itself is primarily a glass box with chajjas, identifying with the company's ethos of maintaining transparency in its work culture and also to maximise views outside.

We would be shortly opening a cr che and a number of nursing stations in the building. The aim is to address the requirements of every demography and accommodate their needs. Given that the building in its entirety has been enclosed in a glass envelope, the perceived problem of glare was tackled by deploying double glazed units for the façade along with the colouration of the glass. This allowed access to maximum daylight while keeping the glare and heat away. We are currently in the process of conducting a post occupancy survey and one of the interesting findsinitwasthefactthatwedidnothaveto use artificial lighting in the building for most of the year and substantive part of the day.

The Design Process

Developers in India deploy foreign architects for projects only up until the schematic design phase. However, Pelli Clarke Pelli Architects had been involved in the project through its complete execution. This was one of the key differentiators, where everything ideated on paper was actually

The Godrej family themselves were completely involved in the design process overlooking every aspect of the project. Therewere designcharrettesheldfrequently either here, in Mumbai, or at the architect's office in New York. The number of iterations and ideas that have been delved over during these charrettes, before we would finalise one, is phenomenal. When the building was conceptualised, we looked at design from a very different perspective; for us design is not a business vertical but a business horizontal - it was not just about how it looks but how it works.

Given this, we set up the GPL Design Studio, with approximately 55 design experts spread across the country. In Mumbai, we have a team of about 20-22 people with expertise in specific fields such as architecture, urban design, landscape architecture, interior designer, environmental planners and even filmmaking. All the intellectual property that is produced is jointly owned by the GPL Design Studio team and the architects or any of the creative consultants we collaborated with.

We don't just co-ordinate and hand hold the project but brainstorm, sketch, draw, model and work through to achieve a perfect solution. Thus, the Studio helps us collate all subject matter experts and then collaborate with the best and brightest in the industry to produce work. Particularly with the construction of this building, we have been working with Pelli Clarke Pelli Architects from the initial stages and simultaneously with the contractors, engineers and also with the facilities team.

Imbibing The Brand Identity

The company takes keen interest on what value-adds design can bring about to its work culture; and this is not just aesthetic value-add,ratherit'sthewayofthinking-it's about productivity and innovation. The design derives its ethos of sustainability from companies motto to preserve its natural surroundings. Thus, the landscaping, too, is maintained to look as natural as possible rather than the manicured. The programming of the building also reflects the principles of the company, where we have tried to maintain transparency the auditorium, where the board meetings are held and the results are announced, also has glass walls.

The gallery space has provision to invite artists from around the country to work and present their designs. With the aim of integrating the past, we have used old artefacts from the factories and converted them as furniture - one of the reception desk is a boiler and the support for some of the tables are pipes. Thus, there was no loosing the past, there's just the reinterpretation of the past.

• Project Name: Godrej One, Mumbai

• Architect: Pelli Clarke Pelli Architects

• Project Management team: Surbana International Consultant Pvt Ltd

• Project Area: 4 Acres (7.5 lakh sq.ft.; Lease Area 3.5 lakh sq.ft. occupied by Godrej Group)

• RCC consultants: WSP Cantor Seinuk

• Liasoning consultants: Hemant Bhavsar & Associates

• Structural Engineer: WSP Cantor Seinuk

• Water & Electrical consultants: WSP Flack & Kurtz

• Civil contractors: Larsen & Toubro

• Electrical contractors: Godrej & Boyce

• Initiation of Project: 1st July 2011

• Completion of project: 31st Jan 2015 Old artefacts from the factories were converted and used as furniture high street retail park. The more private residential precinct would spread across 6.7 acres, and will house private parks and an iconic club house facility.

Vikhroli'sskylineisallsettoundergoasea change with the launch of The Trees in Mumbaifromrenownedandlong-standing real estate company Godrej Group.

With a vision to develop Vikhroli, a suburb in central Mumbai into a fully integrated city-within-a-city, the Godrej Group has invested in the best global minds in design, urban planning, and construction of The Trees for quality living. Pirojsha Godrej, CEO, Godrej Properties tells, “We will maintain our promise to sustain and emphasize the natural beauty of the site so that Vikhroli remains proof that urban life and natural beauty can exist in perfect harmony. ”The Trees seeks to offer best aspects of city life while being close to nature. Just imagine living in a place where you see more trees than people and breathe fresh air-right in the heart of the city. The master plan consists of three precincts, all within walking distance, connected by a vibrantly programmed public realm. The commercial precinct is spread across 9.4 acres and houses recently completed global headquarters Godrej One and a second commercial office building. Offering Grade A office spaces, this is a clear demonstration of the brands commitment to quality and design. Separating the commercial precinct from the residential neighbourhood is the most active quarter, spread over 9.2 acres, and comprising a 5-star luxury hotel, cultural buildings and a

The residences at The Trees would be inviting spaces to connect with your community, your environment and, most importantly, ‘yourself’. Each residential tower will offer unique views while the landscape will connect the entire cluster through a series of courts with ample amenities. Courtyard trails, sculpted play elements, outdoor lounge areas and an urban farm will be just a step away for residents. With three apartments to a core, homes would be spacious and well-designed; allowing for a great degree of personalisation. As a proud resident at The Trees, choose between a range of sports and relaxation facilities including a swimming pool, squash court, golf putting green, gymnasium, health club, spa and the mini theatre. As for connectivity, this leafy neighbourhood enjoys the best urban connectivity, located directly along the EasternExpressHighway.Allpartsofcityare within convenient reach for you. So no holding back-its time for you and your family to make a trip to The Trees. In future, who knows,youmightbeaproudowner,relaxing under the greens at The Trees.

“The Trees is Godrej Properties’ mixed-use flagship project at Vikhroli. Our international award winning development has world-class amenities, verdant green cover and views towardsMumbai’sbestpreservedmangroves, enviable air quality and a vibrantly programmed public realm to offer residents a unique live, work, learn and play lifestyle.”

Anubhav Gupta Godrej Properties Limited

The sample apartments at The Trees are thoughtfully curated by our in house Design Studio to experientially imagine your life in the development. The narrative is based on demographic research carefully woven into story telling across various touch points for both the 3 and1bedroomapartments.Weevoketheideaof a family or home owners with distinct personalities that have chosen to make a home here. The experience begins when the viewer walks in, and interrupts a regular day in the family’s life whose preferences and personalities inhomemakingcanbefeltbuttheyseemjustout of sight. As they journey through the rooms, a number of sensory stimuli tickle their imagination to create associations and aspirations that assist in making spaces their own.

It is as if one entered through a portal into a painting with a paintbrush and began to fill in the missingbitswithonesimaginationtomakeittheir own and become a part of the painting itself. This experiencehasbeenverypowerfulwheremajority of our customers have requested us for information on how they can curate their homes. Functionally, we have experimented with various innovative ideas to make for a brighter and better living at The Trees. Based on direct feedback and from sales velocities achieved during the launch (we were 70% sold out in the first 3 days), we found that customers not only appreciated our thoughtful approach but also gave us a big ‘thumbs up’ for solving typical concerns that one wishes could be slightly better in our homes. All homes will be of the highest green rating - IGBC platinum. As seen both in the 3 and 1 bedroom sample apartment, the homes come with luxury grade specifications and fittings. We have used flat slab construction to avoid beam drops and allow for clean volumes and purity of space. Columns have been limited mostly to the periphery of the apartments creating flexibility in configuringinteriors.Alllivingspaceshavefloorto ceilingglazingtomaximizedaylighting,viewsand natural ventilation.

Kitchens come with utility balconies while bathrooms are generous and well located. There are adequate storage space and utility areas to hide AC compressor units from the building facade. As seen in the 3-bedroom apartment, the larger units come with a double skin balcony that can be used as a conservatory or as an extension to the living room for additional space. Smaller 1-bedroom units are cleverly and flexibly planned to maximize the use and perception of space for the available carpet areas. The one bedroom unit has a large bathroom and the option to have a semi open kitchen, which was much appreciated by the customers. Our research reveals that the majority of our customers have purchased their homesforenduse-thisisabigtestamentforthe success of both the experiential and functional innovations that our Design Studio has put in place at The Trees.

The Trees is GPL’s flagship project and the first node in the development and regeneration of Mumbai's Vikhroli area. The Trees master plan carefully choreographs a robust programme of residential, retail, hotel, and commercial uses on a 34-acre site. The Trees mixed-use development contains a commercial precinct spread across 9.4 acres, which houses Godrej One, the Godrej Group’s global headquarters.The mixed-use precinct, spread over 9.2 acres, will comprise of a 5-star luxury hotel,culturalbuildings,luxuryresidential, and a high street retail park. The more private luxury residential precinct spread across 6.7 acres will house a community of residential buildings. The company's in-house GPL Design Studio works hand-in-hand with design partners from across the world to translate design ideation into built form. Boston based Sasaki Associates are the master planners for the Trees. The Trees was GPL's most successful launch in terms of value of real estate sold with sales of Rs 1,225 crore within six months of the project's launch.

In an age where modernisation is deemed to be the key for development, people are rapidly moving towards creating advanced and concrete landmarks while ignoring the eco-friendly quotient. For such a scenario, recycled design is the need for the day. Studio Lotus & GPL Design Studio collaborated to create the Imagine Studio at Vikhroli by using adaptive reuse techniques that preach sustainability.

Vikhroli has always been a vibrant test bed for new visions, experimentation and innovation. More recently, the Trees. GPL's flagship development, has emerged as a successful prototype of a new way of thinking and delivering real estate in India. A brand new vision is currently underway - one thatcelebratestheGodrejlegacy,valuesand offers the opportunity for brighter living.

The development journey for the project offers an interesting insight into mechanisms for value creation in real estate. The Trees is Godrej Properties' flagship project and its success can be attributed in large measure to the clear and deliberate focus on design across scales from master planning to innovations at the dwelling level. The narrative of Imagine? Life in the Trees.' has consistently influenced the project's positioning and product strategy, design, visual identity, place making, marketing communication, and customer outreach strategy' in one seamless narrative.

Designed as the experience centre for the project, the Imagine Studio was envisaged as a microcosm of the mixed-use master plan, and as a place-making device within the development. The 3900 sq.m. Imagine Studio complex is an attempt to re-envision the customer journey with a narrative groundedin authenticityand weaving nature, heritage and urbanism through a compelling story of evolving contexts.

The collaborative project between Studio Lotus and the GPL Design Studio transformed the small cluster of non-descript industrial buildings and its surrounding landscapes into commemorative identities seeped indelibly in the Godrej legacy yet an invigorating part of its new purpose. The intent was to illustrate an engaged public realm as a microcosm of the masterplan while preserving the site's industrial heritage. Existing buildings and its elements were recycled,notonlytounderlinetheirrelevance in the bygone era but also to add meaning as important design punctuations in the narrative.

Programmatically, the spaces of the Imagine Studio are adapted into a marketing office, sample flats, meeting spaces, a small cafe, as well as several outdoor spaces. Two former co-generation plants and a boiler were repurposed to accommodate new functions of a studio, workshop and a cafe respectively. A tall chimney redolent of bygone industrial aesthetics stands as a graphic memorial. The newly designed intenor experience derives inspiration from the 'memory' of the metalsilosthatoccupiedthesite.Oldlouvers of the primary' plant, now the studio, were recovered and repurposed in corten steel and perforated with patterns. The design stimulates the filtering of light from the leafycanopy of rain trees at the site- changing as the day-progresses and connecting the spaces to key memories and identities.

Creating the gateway to the entire development with the studio, the second co-generator plant has been transformed into the workshop. A multi-functional space, it houses sample apartments, a meeting area and a multi-purpose gallery for cultural events such as art shows, talks and performances connecting the development back to the city and its people. The existing boiler plant between the studio and the workshop buildings was converted in to an all-day cafe. Coupled with the large chimney, the studio, workshop and boiler cafe frame a large plaza ideal for activities embodying the project's positioning of - 'Live. Work. Learn. Play’. The public spaces come alive through events, a market street, an urban farm, an amphitheatre and spaces for art installations. Sustainability' is a key development principle forthisproject.Salvagedindustrialscrapand found objects have been thoughtfully integratedwiththelandscape.ACortensteel stripinsertedintothelayoutactsasaguiding pathway that subtly indicates the key experiences of the entire experiential journey to the avid discoverer. ’Cabinets of Curiosity - a collaborative art installation with artists Ali Akbar Mehta and Vidha Saumya provides an interesting glimpse into the Godrej's group's history that mirrors nation building and is depicted through the past, present and future within found silos clustered together in the legacy park of the complex.

The sample apartments at The Trees are thoughtfully curated by the GPL Design Studio to experientially imagine life in the development. The narrative is based on demographic research carefully woven into story telling across various touch points for both the 3 and 1 bed apartments. Evoking the idea of a family or homeowners with distinct personalities that have chosen to make a home here, the experience begins when the viewer walks in. and interrupts a regular day in the family's life whose preferences and personalities in home making can be felt but they seem just out of sight. As the observer journeys through the rooms, a number of sensory stimuli tickle their imagination to create associations and aspirations that assist in making spaces then-own. imbuing the experience with a powerful personal.

Studio Lotus

Studio Lotus is a multi-disciplinary design practice that believes in delivering enriching design solutions through a value-driven process empowering all stakeholders and the environment. The practice was founded in 2002 by Ambrish Arora, Ankur Choksi and Sidhartha Talwar Studio Lotus follows an iterative and incremental methodology of innovation and roots its learning in history and local context. It aims to craft solutions that are benchmarks of sustainable design in the way they address society’s changing ways of living and working.

Gpl Design Studio

The GPL Design Studio at Godrej can be described as | an open source framework that applies the principles of Design Thinking and powers the organisation to -'make good business sense, by design. ’ The Studio’s collaborative co-creation format that has helped create tremendous intellectual property and shared value across geographies,agencies,projects,scalesand experiences. The Studio’s strengths are a narrative based story telling approach acrossspaceandmediawithworkspanning designservicesacrossscales.

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Anubhav Gupta

The Chief Design Officer and Head CSR & Sustainability, Godrej Properties Ltd gives a tour of the multifunctional complex called Imagine Studio at Godrej campus in Vikroli, Mumbai.

Envisioned by Delhi based Studio Lotus and GPL Design Studio, the complex - a cluster of non-descript industrial establishments has now been shaped into the Imagine Studio. This is meanttobeanexperientialprojectconsistingofa cafe,workshop,legacypark,urbanfarm,openair theatre and market plaza. Abhinav narrates the journeyashegivesusawalkthrough.Buildingthe idea "The site was in a nasty shape originally but we ended up saving the structures. Two electricity plants were converted into a studio and workshop. The roof and form were retained, however Corten steel was used on the exterior so that it felt like it was part of the old edifice."

The Trees with sample apartments. The boiler plant will soon be home to a cafe."

Website: www.godrejthetrees.com

Clockwise, from left, the interiors of the studio features inserts instead of a wall, invoked from the silos on the site; The silo park showcases the past, present and the future of Godrej by means of screens and photos; Aerial view of the Imagine Studio, Anubhav Gupta.

See Through

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MERRY & BRIGHT

Current use "The studio is used by our sales team. The workshop that started as a sketch in my book is now a gateway to residential project

For kids as well as grown-ups, lights remain a magical part of the holiday season. The Purple Turtles’ Wabl Sabi Collection of Illuminators provesfestivecheercancomeInsmalldosesbut still create a heroic Impact. Representing a Japanese view that accepts Imperfection and transience, the lamps display the austerity of cement without the burden of weight. Website: www.thepurpleturries.com curating spaces using a palette of elements from the latest pieces in design collections to old classics,” quips Anubhav Gupta, Chief Design Officer and Head CSR & Sustainability, Godrej Properties Limited.

Over the years, interior design has transitionedfrombeinganafterthoughtto a well-thought entity. People today have become increasingly conscious about their lifestyle and status. Interior design is onesuchcomponentthatputsforthone’s status. Hence, luxury interior design has become almost essential for high end clients. But, for the common consumer, is it an added luxury or a necessity? In the past, interiors were put together instinctively as a part of the process of building. As human needs have evolved andbecomemorespecificandvaried,the need for specialised design to address those needs developed in tandem.

Just as homes expanded to accommodate the widening requirements of owners, work spaces have also become increasingly complex, requiring specialised knowledge. Also,thearenaofavailablematerialshasalso multiplied, and with it the needs for specialisedprofessionalstobestutilisethem.

In this vision of urban living, interior design is much more than decorating -it marries functional requirements with spatial planning and yet at the same time is more soulful and much more individual. “Interior design createsaunifieddesignnarrativeforaspace, sets up the lifestyle proposition and ties disparate design cues together to create a unique identity.

Interior design is a human-centric approach that has allowed designers to design spaces that work quietly, simply, elegantly and unobtrusively, to make life enjoyable everyday for generations alike. “Our interior design led product development approach is to provide maximum flexibility in terms of space usage that would evolve over the lifestyles and life stages for our residents,” adds Gupta. Interior design is not just about thelooksofthebuilding’sinterioritisalsothe functionality because even the largest premise can lack space if having a poor interior design, while a tiny apartment can be transformed into a cozy residence with enough space for just about everything with the right design and the use of a contemporary staircase. Interior design is indeed much more important than it may seem at a first glance and can be easily compared with the importance of architecture in terms of design of a space.

It allows for personalisation with both designers and homeowners comfortable

Sachin Goregaokar and Rajan Goregaokar, Directors, GA Design sum up, “We believe that interior design is more of an art, than a science. It provides a space optimum functionalityaswellasincreasesitsaesthetic appeal. A well-thought out interior design reflects the personality of the user and enhances its visual appeal by creating a specific look or following a design concept.

The use of various materials, colours, textures and lighting create a symphony within the space, thereby accentuating it.”

Need For Interior Design

A sense of space’ can be a rare commodity indenselytexturedcities.Theideaofbrighter living through this sense of space is a key proposition and each project should be planned to maximise on space, light, ease of use and sustainability. Interior design helps put together well thought through design details that form the glue that hold efficiency, flexibility and space together. Curiosity, creativity and the desire to use space effectively with optimum functionality has perhaps lead to interior design evolving into a commercial profession. Interior designers can transform living or working spaces into stylish and comfortable places where people are happy to spend time believes, “The primary function of a design is to define a space and not merely occupy it. In my view, interior design accentuates a space and gives its occupants a nimble nudge to embrace it.”

Transition Of Interior Design

The profession of interior design has been a consequence of the development of society and the complex architecture that has resulted from the development of industrial processes.

The pursuit of effective use of space, user well-being and functional design has contributed to the development of the contemporary interior design profession. Also in the current times, there has been a clear change in the mindset of people, especially of the newer generation who is not hesitant to express their views and social status in all aspects including personal style, work ethic and lifestyle choices. There is no doubt that an increase in the trend of luxury livinghasledtoaninfluxofhighendprojects, luxury brands and cutting edge design. In today’s day, newer and innovative materials are being explored in ways never done before. Furniture has been transformed into pieces of art while art is increasingly used and adapted to define and help modify the space to add elegance, and style to the end - product. According to Directors of GA Design , “As economies grew in size and prospered, the materialistic need to display wealth to establish a status in society resulted in the business of interior design growing rapidly. This paved the way for skilled artisans, artists and several traders and vendors to be recognised under the broad umbrella of interior design.”

Concepts

The transition of concepts in interior design has been immense in the last century.

als being invented through innovations in science and technology. For example, up until the mid-century, wood was widely used as a finishing material for furniture. However, veneer started gaining popularity as it was more versatile and then eventually glass, laminate, corian, powder coated metal followed. Thus, the design ideas and concepts also went through a change and keep evolving even today. People are mixing looks and price points. Expensive sits easily with cheap and cheerful.”

Luxury Quotient

It is a well-known fact and an accepted society norm today that the way one dresses, one’s lifestyle choices and the home and environment one live in reflects their social standing. It is therefore not unusual that the concept of luxury living, an ever-evolving concept is definitely here to stay. Luxury is a state of design and experience. For true luxury, spaces must be well designed to offer great experiences.

This has been mainly due to different materi-

Luxury also means different things to differentpeopleandisfluidacrosssegments. Interior design works within a wide range spanning - thoughtful luxury, affordable luxury and high-end luxury to create special spaces for everyone. “From a design perspective, we think out-of-the-box in preserving past legacy, enhancing present thinking and anticipating future trends of what luxury may encompass,’ says Gupta. “Sustainable materials are a new trend with avant-garde furniture/ accessories such as hand-formed plastic furniture with unusual, soft- looking structures making a debut at international fairs and finding resonance in the city. It is heartening to see the shared interest in sustainable sources and their application in design. Trends vary and yet we’ve seen consistent focus on blurring the lines between lighting, furniture and technology,” comments Gupta. Apart from the advent of new materials, designers are also consciously coming up with innovative concepts by either adhering to current trends, mix-matching them, creating concepts of their own, going by the clients’ design idea and further enhancing it.

At the end of the day, everyone strives to achieve the perfect lifestyle that not only becomes one’s comfort zone and an extension of one’s personality, but is a luxury quotient. Today, homes and stores have graduated from being just comfortable living/work spaces into the luxury segment that was earlier associated only with the hospitality industry. “Interior design and styling of one’s space has become intrinsic to this expression of the self, almost becoming a story told through design. The spacesarebeingpassionatelyconvertedinto ‘objects’ of possession reflecting the social status of the owner and his personality,” elaborates Khanna. Khanna explains, “Going by the current trend, there is change in two aspects—the behavioral trend and the design aspect. Now, people don’t feel the need to have a matched look. Instead, people are picking up things and mixing; a three-seater sofa from some brand, different armchairs from another, and an altogether different coffee table. The modern world today is a reflection of advancement in science and technology. People are subject to all kinds of exposure due to social media. In fact, it appears that social media helps people gain popularity and thereby establishes their status in society.

A lot of people in the modern society resort to splurging on luxury, be it in interiors or assets or travel, which directly decides their statusinsociety.Moreover,inthisfastpaced hectic life, luxury is often associated with comfort and is the need of the hour for peoplewhocanaffordit,”opinetheDirectors of GA Design.

INTERIOR DESIGN- AN ADDED LUXURY OR A NECESSITY?

For many people, the term ‘Interior Design’ conjures images of high end designers producing opulent interiors for the private homes of wealthy individuals, or perhaps as part of expensive branding for luxury hotels. However, there is growing evidence that well-designed interiors can genuinely enhance the lives of ordinary people. Khanna believes, “Making sense of our environment isparamounttohealthandqualityoflife.Well considered interior design can help reduce anxiety among its occupants by providing cues to help people make sense of their surroundings. Hence, interior design is a necessity more than just luxury. Luxury may still have its place in society but good interior design should be accessible to all to make happy spaces.”

A professional interior designer can transform a simple home or office into a stylish and comfortable place where people enjoy spending time. Any person irrespective of his financial or social circumstances would like to spend time in a comfortable environment.Havingsaidthat,interiordesign is a necessity today due to the rise of the popularity of social media. People work hard to earn a living and would like to show their earnings unapologetically. Interior design is also a reflection of good taste and therefore a necessity in progressive society. This necessity can easily transition into a luxury if you have the means. “Our interior design approach is predicated on the idea of timelessness - a sense of space, light, warmth and expansiveness. Each project narrative also encompasses unique design and cultural cues from the city it sits in to set it apart. Apart from aesthetic sensibilities, climatic response and sustainability play a critical role in material selection and interior finishes. Well designed spaces work quietly, simply, elegantly and unobtrusively, and, are in the true tradition of luxury, held in trust as precious heirlooms and worthily passed on from generation to generation,” explains Gupta.

Anubhav Gupta, Chief Design Officer and HeadCSR&Sustainability,GodrejProperties

LimiteInteriordesigncreatesaunifieddesign narrative for a space, sets up the lifestyle proposition and ties disparate design cues together to create a unique identity. It allows for personalisation with both designers and homeowners comfortable curating spaces using a palette of elements from the latest pieces in design collections to old classics.” Sachin Goregaokar and Rajan Goregaokar, Directors,GADesign“Webelievethatinterior design is more of an art, than a science. It provides a space optimum functionality as well as increases its aesthetic appeal.

A well-thought out interior design reflects the personality of the user and enhances its visual appeal by creating a specific look or following a design concept. The use of various materials, colours, textures and lighting create a symphony within the space, therebyaccentuatingit.”AmitKhanna,Head, AKDA Design Studio “Interior design and styling of one’s space has become intrinsic to this expression of the self, almost becoming a story told through design. The spacesarebeingpassionatelyconvertedinto ‘objects’ of possession reflecting the social status of the owner and his personality.” the buildings was preserved and reinterpreted in new materials like corten steel to create a more modern aesthetic. “This reflect Godrej’s rich heritage and an evolving narrative compelling anyone who sees it to embrace our values and the story of The Trees” says Anubhav.

Beyond Imagination studio lotus and GPL design studio collaborate to design the imagine studio, which is a thoughful example of adaptive reuse.

The Imagine Studio is the experience center for the Trees, Godrej Properties' flagship project at Vikhroli. An innovative adaptive reuse project designed by Studio Lotus and GPL Design Studio, it consists of gallery and exhibition spaces; a cafe, a wifi-enabled public plaza and a small urban farm. “It is an attempt to re-envision the customer journey for our new mixed-used development called The Trees" explains Anubhav Gupta, Chief Design Officer and Business head, Vikhroli for Godrej Properties Ltd. “The intent of the project was to illustrate an invigorated public realm as a microcosm of the master plan, while preserving the essence of the site's industrial heritage."

Conceptualized as the gateway to the development in Vikhroli, two co-generator plants were transformed into an exhibition space and a marketing studio respectively. The boiler room became a cafe, together with a large chimney these frame a 3,900 sq.m. plaza playfully peppered with event plazas, a market street, an urban farm and spaces for public art installations.

Sustainability is a key development principle forthisproject.Salvagedindustrialscrapand found objects have been thoughtfully integrated into the landscape. A Corten steel strip inserted into the layout acts as a guiding pathway that subtly indicates the key experiences of the entire experiential journey. “We stayed away from following best practices or industry benchmarks,” says Anubhav.

‘Cabinets of Curiosity’, a collaborative art installation in collaboration with artists Ali Akbar Mehta and Vidha Saumya provides an interesting glimpse into the Godrej’s group’s history that mirrors nation-building and is depicted through the past, present and future within the silos clustered inside the legacy park.

The design strategically re-purposes a heritage landscape in a more urban, community centric setting. The structure of

Overall, this is a successful attempt in capturing Godrej’s vision and commitment to openness and equity; both the design teams have together created a layered and transparent series of spaces connected to nature.

Far from being a passing fad, green construction continues to attract developers who want to create value with a premium product that offers a low life cycle cost.

The complexities of constructing high-rises arc never-ending. While real estate developers are well-versed with building tall structures, there are several aspects that need careful consideration. Right from soil test to structural analysis to wind load, not to forget checking every material that goes into making the tall storey stand for decades to come are just some of the considerations. Over the last few years, developers are also required to adopt materials that help in conserving energy and water, generate less heat and waste and minimise maintenance costs. It started as just another trend. However, the green construction movement has since gained much-needed momentum, more so in the recent past, after its merits have caught the attention of developers and end-users alike.

Estimates suggest that even in advanced economies, the climate is highly impacted by energy consumption from commercial and other buildings. It is for this reason that reducing energy and water usage, and supplementary measures, are turning into key drivers for the green construction crusade. Along with conserving natural resources, green or sustainable buildings also aim to reduce construction waste by optimising the consumption of materials and lowering greenhouse emissions. As a matter of fact the whole objective cf the green construction technique is to design and construct buildings that use resources wisely for creating healtnier buildings. And developers have started valuing the benefits provided by such buildings, whether it is more natural lighting, better air quality with adequate circulation, or conserving water and electricity. With awareness among consumers rising, such buildings are becoming a popular choice for users, who are willing to spend on such premium products in the short-term to enjoy staggered benefits overtime. In turn, green buildings are also raking in improved profits for the deve'opers that build them.

Present State

While there could be minor variations about India'scurrentsituationandglobalrankingonthe basis of the total area covered with certified green construction, there is no doubt tnat the country is among those top-ranked, internationally.Thisiscommendableforacountry that commenced its 'green journey' only in the last decade or so. Of course, there have been numerous helping hands along the way. The Indian Greer Building Council (IGBC) is one such monitoring agency that was formed in 2001 as a part of the Confederation cf Indian Industry (Cll).

M Anand, Principal Counsellor, CII-IGBC, says, "The green buildings journey in India has been both inspiring and fulfilling. Today, as a result of concerted efforts, with over 463 billion sq.ft., India stands at number two in the world, in terns of the largest registered green building footprint with projects spread across the five climatic zones of the country. The IGBC aspires to facilitate 10 billion sq.ft. of green building footprint by 2022."

Registered Office: Godrej Properties Limited, Godrej One, 5th Floor, Pirojshanagar, Eastern Express Highway, Vikhroli (East), Mumbai - 400 079 president. National Real Estate Development Council (NAREDCO - Maharashtra), states, "Indian real estate understands the positives of green construction. The advantages of green buildings are all too apoarent, and this is a segment that is gradually rising in terms of demand from enc-users as also projects planned by real estate developers."

This is not an offer, an invitation to offer and/or commitment of any nature between us and the recipients. The images includes artistic impressions and stock images. The Designs, dimensions, cost, facilities, plans, images, specifications, furniture, accessories, paintings, items, electronic goods, additional fittings/fixtures, decorative items, false ceiling including finishing materials, specifications, shades, sizes and color of the tiles and other details shown in the image are only indicative in nature and are only for the purpose of illustrating/indicating a possible layout and do not form part of the standard specifications/amenities/services to be provided in the flat. All specifications of the flat shall be as per the final agreement between the Parties. Recipients are advised to use their discretion in relying on the information/ amenities described/shown therein.

Ashish Rakheja, Managing Partner, Aeon Integrated Building Design Consultants LLP, agrees, "Incia continues to exert its dominance in the green building movement across the globe. The last two decades of the green movement have generated awareness amongst professionals engaged in construction activities. The Government has also chipped in by providing benefits to developers and mandating a green rating for new buildings that are under construction."

Rajesh Pandit, Managing Director, Asset Services & Global Workplace Solutions, CBRE South Asia, also echoes this view on India's achievement when he suggests, "Indiaranksthirdamongthetop10countries in the Leadership in Energy and Environmental Design (LEED) green building rankings 2017, carried out by the United States Green Building Council. Cana da topped the green rankings, followed by China and India. As per IGBC, with a small beginning of 20,000 sq.ft. green built-up area in the country in the year 2003, today (as on August 2017) more than 4,205 green buildings projects are coming up."

Migrating To Green

Ever since the debate over global warming and the need for green initiatives has begun, too clear objectives that have emerged are reducing energy usage and conserving water resources. These have since been coupled withsimilartargetssurroundingthereduction of construction waste and greenhouse emissions. Pandit points out. "Buildings are currently responsible fer more than 40% of global energy ard one-third of global greenhouse gas emissions. With rising urbanisation in the past few decades, extensive use of bricks, cement, concrete and steel in buildings has led to climate change and local environmental destruction."

Though the goals seem challenging, the long-term benefits to all stakeholders makes migration to the green method vital. Anard points out that, "Green buildings have become the new global order and stakeholders are going that extra mile to convert their existing and upcoming buildings into green ano earth-centric ones. This augurs well for a greener tomorrow."

Anubhav Gupta, Chief Design Officer and Head, CSR & Sustainability, Godrej Properties, proudly suggests that 92% of their portfolio is green-certified. They are even exploring options for their older buildingstoberedevelopedtomovetowards their goal of 100% certification for their entire potfolio. "Building green and with user-led sustainability in mind has been part of the foundation and bedrock for all developments by Godrej Properties. Our goal in creating green homes is not only to be responsible to our environment, but also help our customers optimise their use of resources and live greener lives. The true benefits of a green, home are realised by the homeowner through reduced energy and water usage and a higher quality of life through better indoor air quality," believes Gupta.

Rakheja hits the nail on the head when he proclaims, "Green is a mind set and not a product. Adoption of sustainable strategies in a building commences with the intent demonstrated by the owner that is converted into design by architects & engineers, which in turn becomes a reality with practices adopted by the construction workers & building operators, and is thereafter embraced by the end-user."

Explaining how this is achieved, a Kalpataru senior spokesperson offers, "Kalpataru has incorporated the .norms of green buildings in the design and development of most of our projects and has defined a Green Building Design Guideline1 for various departments. Kalpataru adopts an integrated design approach for the projects covering several fields like Architectural, Structural, Electrical, Plumbing, Landscape, Energy and Environment. This approach ensures a holistic design and enhances project value."

As of August 2017, Kalpataru claims to have a cumulative green building footprint of 32 million sq.ft. Getting projects grcen-certified by IGBC and LEED agencies is becoming a keytrendinthemarket,withtheGovernment also encouraging and incentivising such projects. Shabbir Kanchwala, senior VR K Raheja Corp, professes that, "We have been ahead of the curve in the green development sector. As a responsible developer, we have a 'Green Vision’ that all our commercial as well as residential projects across the country will be LEED & IGBC green-certified. Various initiatives are taken up under these green rating programmes to increase awareness and optimal utilisation of green developments."

Sustainable Innovation

Stakeholders from the industry are unanimous in their opinion regarding one aspect that green turns into clear savings for everyone, including the end-consumer. This isbecausegreenorsustainableinitiativesare spread over the life cycle of the project and hence the benefits planned are over the longer term and more sustainable.

"Initiatives towards embracing green construction methods & materials continue to be reported from various parts of country. This trend can easily be witnessed today, wherein India is a leader in the adoption of new technologies like flyash block, water-efficient plumbing products, Variable Frequency Drives (VFD), LED lamps, inverter ACs etc.," feels Rakheja. "The green movement has also spurred India-specific studies in related areas like thermal comfort benefits of day-lighting, energy & water conservation, green & lean construction codes etc., which are at par with work being done in developed countries," he adds.

Anand concurs, "Stakeholders are incorporating the latest and emerging green building technologies, software tools which are going a long way in addressing national priorities and enhancing the quality of life for the occupants. Today, recycled or recyclable green building products and technologies are gaining increased importance in the building design philosophy."

Ashok Mohanani, Chairman and MD, Ekta World, opines, "Since the environment is an imperative stakeholder when buyers make a home buying decision, it should be their priority to scout for sustainable property, which focuses on the usage of less water, is high on energy-efficiency, produces reduced waste,preservesmorenaturalresourcesand has an improved indoor ecological quality than a regular building."

Explaining their stance, Amit Ruparel, MD, Ruparel Realty, Supplies, “Green homes help in reducing artificial heating and cooling as they make use of energy-efficient and strategic insulation. Even the materials used to construct green homes are locally sourced, biodegradable, non-toxic, and renewable. Apart from the usage of natural sources for lighting in common areas of the house, we have also used a rainwater harvesting system. In addition, we have also added a waste water recycling plant to remove contaminants from waste water and reuse it as a water supplement to maintain green premises in the vicinity." He further adds,“Theinitiativesadoptedareecofriendly, sustainable and can function using natural resources like solar power, rainwater, etc."

Making It Viable

The best part is that there is complete agreement on the belief that the green approach is totally viable in economic terms.

Mohanani explains, "On an average, green buildings cost about 12-18% more than normal buildings in India. But in the long run, green buildings save up to 25-35% on energyuse.Greenbuildingshelpaddressthe global concerns of water depletions, energy savings, reduction of fossil fuels and conservation of natural resources. Significantly, these concepts also enhance the well-being and health of the residents.''

Ruparel echoes this sentiment. "From a builder's perspective, it allows us to make wise choices of materials and reduce the carbon footprint, whereas from the buyer's point of view, he benefits from a more natural home that's also easy maintenance," he says.

Kanchwala too emphasises this ‘value for money'argument,whenhesuggests,"Going green net only helps in saving money on operating costs, but it also provides a better return on investment than less efficient buildings. Use of technology helps in the green efforts, benefiting both the workforce and society as a whole, reducing operating costs anc elevating brand value." Some of the innovations and technologies employed at K Raheja Ccro’s projects include Net Zero Concept (zero energy and zero water concepts) and water recycling etc.

Gupta reveals that Godrej Propeties has tested this economic viability challenge. He says, "We were also able to prove that green buildings may not necessarily cost significantly higher than regular buildings, and there were ways and means to make up the delta in spends. Finally, as part of our CSR mandate, we established sustainability as a key priority measured against reducing energy, waste, water and emission footprints. Today, we are managing to sustain our busi ness alongside doing the right thing for the environment.”

Dr. Hiranandani sums this up well, when he says, "I would not agree that going green is expensive, as green materials and technologies are available at cost-efficient prices. Also, we need to keep in mind that the Government has made all green compliance mandatory in the planning and design stage."

With the direction for the future well-defined and widely understood, one cannot be complacent in acknowledging the challenges ahead. As Rakheja warns, "The biggest challenge ahead is the lack of training amongst the construction workforce and operator/maintenance practices that threaten to make the capital investment redundant.'

Hence, the need for a well-trained team led by a competent project manager cannot be disregarded if one has to achieve success within the green construction sphere. After all, no matter how strong the intent to go green, it’s crucial to have an infrastructural framework to support that quest. Fortunately, things are quickly falling into place in India, and the country seems ready to witness a greener tomorrow.

New housing projects are going beyond luxurious amenities-instead, creating experiential havens.

Findinga'dream'homeforthefamilyisagoal almost even,’ individual aims to realise during his or her lifetime. Whether it is for a sense of security, as a symbol of achievement, or the simple desire to have place where you can be yourself, this quest is a perennial one. For the real estate market, it means identifying how this need can be met in the most contemporary form. If the latest luxury projects are any indication, buyers are being intrigued by integrated home automation solutions, design stamp from international architects and designers, spectacular landscape design, and some more. "Luxury is a relative term. What is probatly most soughtafter in today's market is an aspirational lifestyle. Therefore, whilst all the 'traditional' luxuriesarenowseenasstandard,onehasto go beyond the norm," says Tushad Dubash, Director, Duville Estates.

Prospective home buyers are scouting for modem buildings with an "international feel". In his experience, Dubash has seen that buyers are willing to spend on a quality product and "they rightly understand that these are the long-term aspects which will bodewellforthemaswellasthevalueoftheir property." For long, prominent locations and accessibility to leading business and retail hubs have been a determining factor in luxury projects, but now there is much more that is being sought after. "While the spoke residences and the overall lifestyle experience serve to define the segment, the concept of 'Green luxury living'- resource-conscious, environmentally - sensitive and, yet, indulgent homes - is becoming increasingly popular," mentions Jaimin Desai, Head - Design and Sustainability, Mahindra Lifespace Developers. Luxury means different tilings to different people and is fluid across segments, says Anubhav Gupta, chief design officer, business head - Vikhroli, Head - CSR Sustainaility, Godrej Properties. "For us, luxury is a state of design and experience. From a design perspective, we think out-of-the-box in preserving past legacy, enhancing present thinking and anticipating future trends of what luxury may encompass."

He has found that customers now have a renewed sense of the qualitative aspects of residential planning, wherein integration of daylight and Green features that contribute to better health and air quality is considered paramount - aspects that are redefining luxury. It's not about packing a project with 'world-class' amenities - be it parks, spas and intemational-designer- landscape, the objective is to create an experience. "At Isprava, luxury means incredible and completely thought- through experiences for our customers," states Nibhrant Shall, founder and CEO, Isprava. "It is about going above and beyond, to make life easy for the customer. It is more than just comfort, it is about revolutionising the way one looks at luxuryliving-bothinIndiaandinternationally. Luxury housing projects, today, demand transparency, clean land titles, integrity, convenience, comfort and exquisite as well as unique projects being delivered on or before time." In this conversation, architect Anupam De, principal, Anupam De Associates, believes it is important to consider the well-being of the individual as a crucial 'luxury' parameter.

Well-being can be socio-economic conditions. Simple tiling like natural light could contribute to the mood of theperson.Spaceplanningisalsooneofthe parameters. In our metro cities, travel is a big concern - so pack in all amenities within the project, so that they don't have to travel. But the larger picture is, bigger peripherals which istodayabsentinthemetropolis,"heshares. With brands competing with each other to provide different and unique amenities, real estate has redefined the concept of luxury by setting new benchmarks like swimming pool balconies, game and theatre rooms, spa bathrooms, rooftop terraces, colonnades and landscaped gardens - points out a Lodha spokesperson. Even in these aspects, there are revisions and upgrades taking place. Projects are no longer considering landscapingasastand-alonefeature,butthe possibility of creating an entire natural ecosystem - that most urban dwellers crave. The Park by Lodha is expected to incorporate a butterfly garden, an organic farm, a reflexology garden and lotus pond,

GO LOCAL OR INTERNATIONAL?

Charles Correa gave us Kanchenjunga that stands as an iconic structure - a contextual, luxury project like no other. It wasn't the location that determined its luxury, nor the amenities; it is the unique design that allows it to still stand tall.

We asked our real estate experts if their faith in Indian architects has diminished now, to deliver such luxury projects? Jaimin Desai of Mahindra Lifespaces states, “The ideologies in modern architecture post-independence and post-millennium have seen a sea change.Inthe70sand80s,pre-liberalisation era, there was an intense search for an indigenous Indian identity and language amongst architects. However, with the strong blowing winds of globalisation, Indian architecture is now part of the global stage. I do not see Indian architects and international architects being part of two separate domains. Architecture, for India, has truly become without borders - where cross country collaborations are pushing the envelope of good design and setting new trends with each project." Pointing out current trendsetters, Nibhrant Shah of Isprava, comments, “The faith in Indian architects has not diminished at all. After Charles Correa, we have architects like Architecture Brio, ADRG, Malik Architecture and many more who are commendable. Luxury is always about the relationship between the users and the end product." Elaborating on the selection process, Anubhav Gupta of Godrej Properties, explains, “We are currently partnering with well-known firms, both in India and globally, across design disciplines.

We typically spend a fair amount of time matching the right consultants with the right project. It is essential to get the creative right each time, to deliver value for our customers. We have a rigorous selection and interview process by invitation only' to shortlisted specialised firms. Previously delivered work of high quality; a project-specific approach note/pitch; availability of partners/ownei s to consult on the project; the particular design team and skill sets available; ability to quickly deliver per most efficient time, cost and quality parameters - all lead to our decision for making a suitable appointment. All intellectual design property produced is co-created and co-owned between GPL Design Studio and oui partners. In the recent past, we have collaborated with the following firms: SOM, Pelli Clarke Pelli,

Sasaki Associates, Nikken Sekkei. Perkins Eastman, Woods Bagot, Broadway Malyan, Lotus, RSP Architects, UAW, DADA Partners and AECOM, among others." Some may think there needs to be legislation to prevent excess international bids, but ultimately what a consumer wants will dictate everythingsays architect Anupam De.

A consumer will dictate to the developer what he wants, the developer will see the aspirational needs of the consumer and then satisfy by choosing an international/ Indian architect. Any legislation won't change this. In the Middle East, the regulation for an international architect is to set up an office with a requisite number of staff to do a project of this size. There are no such regulations in India. It's a market-driven scenario."

Sustainable Luxury

According to a recent research report, more than 20% of emerging luxury consumers in Lidia, USA, UK, UAE and China are keen on sustainableoreco-friendlyhomes,pointsout Desai. Mahindra Lifespaces wants to pursue Green design and make it a foundation of all their residential projects, including those in the luxury segment - namely Luminare in Gurgaon, L'Artista in Pune and The Serenes in Alibaug. "For example, the design elements of Luminare include energy-efficient walls and roofs; low-flow fixtures and STP-treated water; solar water heating systems; eco-friendly air-conditioning; and parking with electric charging facility - all of which contribute to substantial reduction in electricity and water consumption by the project," explains Desai. Duville Estates' newest project, Riverdale located at Kharadi, Pune, is also going the Green route, obtaining IGBC Gold pre-certification. "Solar power generation is used to supply electr icity to common areas which, whilst reducing the cost of electricity, also ensures the project is illuminated," explains Dub ash. Eco-friendly waste disposal; water treatment systems to recycle waste water; non-smoking areas to encourage a healthier lifestyle; and spaces designed with consideration for the differently-abled, are other benchmarks of this project.

BuildingaGreenprojectisjustonesmallstep, the real test comes iii post-occupancysomething that needs to be critiqued. "The biggest challenge in all the mega projects is the life cycle cost of the buildings and how they are going to be run," believes architect De. "Maintenance cost of these buildings are going to skyrocket. With all the amenities that you are giving, there is an added facility maintenance cost, which will surely hit the pockets. When you can get efficiency in those, it will

Hospitality Meets Residence

Creating an experience that is unique to the residential scene, Four Seasons Private Residences bring the luxury of a Four Seasons hotel or resort into a home. Expected to he the city's most exclusive new address and a flawless setting for elegant living, it is nestled right next to the Four Seasons Hotel in Worli, Mumbai. From single-floor residences, North and South duplexes, garden duplexes and penthouses, this extremely luxurious property will have secure private entry lobbies with keyed elevator access. Four Seasons Piivate Residences Mumbai have on offer some of the largest floor areas and room sizes in the city. In the duplexes, families will enjoy the spaciousness of multiple living areas with the main living and dining areas sprawling over 1,600sq.ft.Bedroomsaregenerouslysizedin all residences, with master bedrooms measuring up to 650 sq.ft, and he option of a second master bedroom catering to modern-day multi-generational living. Spacioushisandherswalk-inclosetswilllead into elegant five-fixture master bathrooms.

The interior design palettes are carefully selected by Yabu Pushelberg, an international design firm with studios in Toronto and SoHo, New York, founded in 1980 by Glenn Pushelberg and George Yabu. The project is being undertaken by Provenance Land, India's highest spoke lifestyle developer. The group has built five greenfield hospitality projects in partnership with Hyatt International and Four Seasons Hotels & Resorts. This is the first-of-its-kind Hotel Branded Real Estate development to he associated with an international luxury hospitality brand in Mumbai. household to make living comfortable, convenient, healthy and sustainable. "With advanced security, features such as surveillance cameras, locking systems, fire detection and lighting systems; home automation is considered an appropriate solution to keep homes safe. Therefore, it is essential to ensure projects are equipped with state-of-the-art security, adding to the end users' comfort," believes Gaurav Sawhney, President - Sales, Piramal Realty.ArchitectAnandShanna,founderand principal, Design Forum International, too, reiterates that automation tools are great for implementing security and convenience. "Smart homes add to the luxury quotient of a residence - wherein technology, lighting controls, etc., also are used to enhance the ambience while saving energy," he says. With the introduction of automation in residential spaces, the processes have been expedited. The ability to control light, sound and facilities around a residential space, at the tap or touch of a button, is the greatest luxury that a home-owner could have.

The Lodha spokesperson opines that intelligent homes are becoming a reality that end-users want, to raise the bar of then- life style. But if s not just about comfort and convenience; the need for better security measures is truly driving this trend. "Your home becomes your castle offering remote surveillance, central locking and notification of activities in real time, even when you are away from home," explains the spokesperson. Energy efficiency is another desirable goal in the endeavour to provide luxurious, automated homes.

Location

While location will remain a key factor for luxury development, there is also a greater demand for a place that connects with nature, offers calm and serene surroundings - an environment that facilitates well-being.

Projects To Watch Out

For exquisite by Oberoi Realty consists of three towers of about 50-storeys each, comprising 3 BHK apartments and exclusive 5 BHK duplexes and penthouses. The duplexes are perched high above at the 46th floor and provide an expansive living-room deck, with larger-than-life view of the greenest patch of Mumbai - Aarey. The project has been designed in a unique architectural style where triangular towers ensure maximised space usage and views.

Another distinctive quality of exquisite is the double-glazed windows which provide constant source of natural light and minimise ambient noise as compared to traditional windows. Riverdale Residences-I by Duville Estates has three exclusive towers of 3 BHK apartments located on the banks of the Mulla team that has worked with the legendary Norman Foster"; Principal ArchitectsKIPA Architects; Structural Engineers - JW Consultancy and Landscape ArchitectsWaho; with Shapoor ji Pallonji, Master Planning & Designing as the main contractors

Villa Capella by Isprava, located at Parra, Goa, is fully furnished with antique furniture and artefacts sourced from palaces and mansions in India and Europe. With a plot size of 600 sq.m., the villa occupies 450 sq.m. amd comprises four en suite bedrooms, swimming pool, sit-out, large terrace, storage room, utility room, separate

Mahindra Lifespaces at Gurgaon is IGBC Gold pre-ceitified and offers each residence a corner apartment, with its own private elevator lobby and a unique wrap-around balcony offering an unobstructed view of the Aravallis on one side and the cityscape on the other. An urban river, state-of-the-art clubhouse, gym, squash court, infinity pool and amphitheatre add to the experience for residents. L’Artista, Pune, offers 3-4 BHK art-inspired, bespoke residences, with only two spacious and stylish apartments on each floor.

Designed by the London/Mumbai- based integrated with sustainability, L'Artista is also responsible towards the environment; rainwater harvesting, top-soil preservation, alternative building materials and health-friendly interiors - ensuring the project is truly in harmony with nature. New Cuffe Parade by Lodha boasts a 75,000 sq.ft. clubhouse, the largest in India; and is the only development in Mumbai to house designer residences by two world-famous interior designers- Philippe Starck and Kelly Hoppen.The15acresofopenspaceisthree times the size of Wankhede Grounds, a rarity in Mumbai. Residences are detached from centralatriumforfreshairandsunlight.There are private garden residences in every tower, complete with a Frangipani tree.

The development has multi-utility greens and gardens in the form of a greenhouse coming up, which will double up as a tea shack. Also on the anvil is an organic farm and an herb garden. tion must come from acknowledging not only the immediate, but the larger context of what we build. A design must respond to site, site conditions, the city fabric, the sodo-urban situation and the complexities of identity in the modern-day world These days, most of the luxury residences are being moved away from the city chaos - to the countryside; allowing for a better habitat," states architect Sharma. These days, luxury homes are also typically second homes, or intended for end-use purposes. "For the most part, second home purchases comprise luxury homes for periodic retreats away from core city areas, with the main purpose being to relax and rejuvenate. These second home buyers seek large, comfortable spaces, interesting facades and themes, and amenities that enable leisurely weekend getaways amidst scenic, natural surroundings," says Desai. These homes are, therefore, usually located away from core urban areas, towards the outskirts of the city or in popular weekend destinations.

Changes And Improvements

"Development is our right. But again, sustainable development is our responsibility," asserts Gupta, when questioned about improvements and changes the real estate sector needs to witness. "In cities, especially Mumbai, infrastructure is severely burdened, complex ownership/land tenure have complicated matters for redevelopment, the building permissions process is tedious and fraught with unanticipated delays impacting the economic viability of most projects - political will and civic pride have limited priority. In such a hostile environment, large-scale redevelopment remains a challenging proposition," he explains. His trick will be in formulating viable mechanisms to share responsibility and accountability in implementing solutions. growing vertically now - "So there are more open spaces, wider infrastructure and roads, better connectivity and educational spaces." She also feels it is important to have a local expert on board, especially for landscapes. "Landscaping from Europe and Singapore, has brought a major change, but it is not practical if sustainability, maintenance or tropical growth are not considered," she adds The development sector cannot ignore the environment concents in their race towards productivity and profitability, with energy consumption and emissions cycles increasing, "In fact, for a country that is urbanising as rapidly as Lidia, with a significant part of its cityscapes yet to be built, Green homes offer many opportunities to achieve widespread energy savings while reducing costs and emissions. The luxury homessegment,inparticular,offersscopeto implement innovative, environment-friendly ideas and initiatives that might be ahead of the curve," feels Desai.

From an architect's perspective, this proves to be a massive hurdle too. "Each state has its bv-laws. If an architect has to practice in different states, he has to know about the latest developments in those particular states. Each state is revising their development plans. For me, this is the biggest challenge to balance and still keep the project running," shares Desai. Since the approval process is tedious and time consuming, Sawhney suggests, "Using innovativeconstructiontechniquesshouldbe one of the key focus areas in the real estate projects, in order to meet the ever-increasing and changing customer needs and requirements." A key detriment in unlocking the true potential of luxury projects is that there can be an over-emphasis on the builder's requirements as opposed to that of the end users. "It is mainly the commercials that are looked at, while the end-users' requirements cannot be taken into consideration if builders are looking to maximise their profits as mudi as they can," warns Shall. "At Isprava, we are re-defining luxury real estate by only catering to our end-users' needs while keeping in mind the aesthetics of the home as well."

At Mahindra Lifespaces, our sustainability journey is driven by our focus on positively impacting the environment and Standing tall and offering residents a panoramic view of

Manju Yagnik, Vice-Chairperson, Nahar Group, believes that we need to focus on the sea, Indiabulls' upcoming project is a residential glass house like no other. “In the Indian architectural context, users or clients can't experience or enjoy the expanse of glass from floor to ceiling - those residences aren't common as yet. In a way, our project scores here. The landscape, structure, amenities and concierge services would be reminiscent of New York or Chicago architecture; concepts that predominantly highlight the glitz and glamour quotient along withfunctionalrequirements.However,along with glamour and sheen of glass, for Indian customers, privacy is an important feature that is one of the highlights of this project," states Sukhiya Kulkarni, VP- Engineering & Design (Indiabulls eal Estate). Architect Anupam De, principal, Anupam De Associates, desired a particular shade of blue which didn't exist in the then portfolio of Saint-Gobain Glass India. The team at Saint-Gobain Glass India developed a new product in SGG Nano series to meet the architect's vision. The product comes with advanced solar control and thermal insulation, allowing solar and thermal benefits at one go, providing inhabitants all-year comfort. With optimum light transmission, the views are clear with reduced glare, taking the luxury quotient sky-high. The energy efficiency and optimum daylightingarewellalignedwiththeproject's vision of sustainable design. "This is one of the select cases where all three of us - the builder, the promoter and the glass maker - collaborated for a world-class residence and a truly luxurious landmark of the skyline of Mumbai," shares Kulkarni. the communities surrounding our developments, while also ensuring profitable growth and adequate returns to stakeholders. As one of the first companies in India to launch the Green homes movement, today all our developments incorporate Green architecture and a sustainable supply chain. Our first affordable housing project in Lidia.

Happinest, Avadi - has recentlv been awarded Lidia's first IGBC Platinum certification J for Green Affordable Housing. "We have partnered with TERI to drive research on Green buildings and materials specific to Lidian climate zones, and are a foundingmemberoftheSustainableHousing Leadership Consortium - a CEO-led think tank that aims to mainstream Green buildings in the country," adds Desai. The widespread adoption of resource-conscious design,developmentandbuildingoperations can ensure an equitable and inclusive future for our cities and towns. But it also important to note that the cost of good design cannot come cheap. "The common man must understand the value of good architecture and design - and must recognise the consequence of an architect on board. This change of thought will bring about a change in our built environment," hopes Sharma. People, today, have higher aspirations compared to the previous generation, says the Lodlia spokesperson.

The change in mindset of the second generation of customers is a positive force leading to the escalation in this trend. Even though the first-generation entrepreneurs made money, they were reluctant to spend on luxury housing - but this generation beHeves that luxury must be enjoyed. After seeing the success of their parents, the second generation of consumers is ready to take the standard of Uving to the next level, wanting to enjoy their success and even inspiring their parents. As an architect, Desai cautions that luxury projects shouldn't be associated simply with a high-priced market.

"Itshouldtalkofthespacethatisavailable,in context of the city, and how it can enhance the lifestyle of a person who resides in that project." Luxury needs to be more concerned with providing an experience rather than multiple amenities, such that it can contribute to the holistic well-being of a person.

The kitchen, with its metal and glass skin, sits at the heart of the homebetweenthelivinganddining areas From Above The living room comprises sepia toned furniture anchored against the lush green of the conservatory balcony; The kitchen features clean lines and simple geometry, lending it an uncluttered appearance

A Fine Balance

Anubhav Gupta of Godrej Properties describes his vision behind this airy show apartment in The Trees, Mumbai , that facilitates a city dweller’s everyday routine

Elle Decor Loves

The show flat for Godrej Origins, the signature residential asset at The Trees in Vikhroli, Mumbai, has been thoughtfully curated to experientiallyimaginelifeinthedevelopment.Thenarrativeisbased on demographic research carefully woven into storytelling across varioustouchpointsfortheapartments.Evokingtheideaofafamily for homeowners with distinct personalities who have chosen to make a home here, the experience begins when the viewer walks in and interrupts a regular day in the occupant’s life whose preference and personality in homemaking can be felt but may seem just out of sight. As the observer journeys through the rooms, a number of sensory stimuli tickle their imagination to create associations and aspirations that assist in making the spaces their own. Bespoke furniture was developed in collaboration with design partners, Mangrove Collective. The ensemble furniture was customised for each room with signature materials and details integrating it all together – maple wood, fabrics, blackened steel with accents of brass, stone and leather. Anubhav Gupta

Clockwise, from Top Minimal furniture, blooming shrubbery and eclectic collectibles adorn the young lady’s bedroom; A corner in the same space is imagined as a cosy and inviting study area; A signature set of shelves along the corridor offer residents the opportunity to showcase travel memories with an everchanging collection of curios, pictures, art and books; The master bedroom suite offers the unique luxury of an integrated sitting area. Photographs courtesy Godrej Properties