CEO SPOTLIGHT

PBS Marks 20th Year as Most Trusted Institution

by GPB CEO Teya Ryan

One of GPB’s greatest values is sharing trusted content with our viewers and listeners, and once again PBS ranks #1 in public trust in the annual survey it conducted among adults 18+, with 74 % of Americans saying it is the most trusted institution.

Highlights of the Survey Include:

Americans rate PBS highly in terms of value for tax dollars. PBS ranks high in terms of taxpayer value, with 64% of respondents calling it an “excellent” or “good” value, falling only behind the country’s military defense (73%), oversight of food and drug safety (66%).

87% agree that PBS stations provide and excellent value to communities.

80% believe that PBS features a diverse range of people.

PBS Kids was named the most educational media brand for children, and 81% of parents say PBS Kids helps prepare children for success in school, ahead of Nick Jr. (59%), Disney + (56%) and You Tube (46%).

PBS stations reach more children and more parents of young children in low-income homes than any other children’s TV network (Source: Nielsen NPOWER).

PBS stations reach more Hispanic, Black and Asian American children ages 2-8 than any of the children’s TV networks in one year.

As always, we thank you for your support and trust in GPB. If you have questions about our programming or any of GPB’s other initiatives, you can contact our Audience Care Team at ask@gpb.org or 800.222.4788.

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