the 19th Year

CEO SPOTLIGHT

PBS NAMED THE MOST TRUSTED MEDIA INSTITUTION FOR THE 19TH CONSECUTIVE YEAR

by GPB CEO Teya Ryan

Throughout the COVID-19 pandemic, PBS and its member stations, like GPB, have offered important and timely services to local communities, teachers, parents, and students.

As a public media outlet, one of the greatest indicators of our success is the trust that our audiences put into the work that we do.

So, it gives me great pride to share that according to national survey conducted in January of this year, PBS has been named the most trusted media organization for the 19th year in a row.

In addition, the survey examined taxpayer and community value, as well as the trust placed in educational resources from PBS.

Highlights of the Survey Include:

Americans rate PBS highly in terms of value for tax dollars.

PBS ranks high in terms of taxpayer value, with 66% of respondents calling it a “good” or “excellent” value, falling only behind the country’s military defense (75%), Social Security (71%) and oversight of food and drug safety (68%).

When asked if the funding for public broadcasting was adequate, nearly 90% said funding was either about right or too little.

86% agree that PBS stations provide an excellent value to communities.

PBS KIDS was ranked the #1 educational media brand for children, compared with a host of other children’s media providers.

84% of parents agreed that PBS KIDS helps prepare children for success in school, ahead of Nick Jr. (71%), Disney+ (71%) and Netflix (46%).

As a donor, we can’t thank you enough for your support and trust in us. Remember that GPB is always here for you. If you have questions about programming or any of GPB’s other initiatives, please reach out to our Audience Care Team at ask@gpb.org or 800.222.4788.

This survey was developed by PBS and conducted online within the United States by Marketing & Research Resources, Inc. (M&RR) fielded 27 questions during the window of January 7-19, 2022.