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National Origin Destination Matrix Based on Mobile Phone Data
MAPPING MOBILITY PATTERNS The smartphone has changed our everyday lives radically, offering unprecedented possibilities and now becoming part of the fabric of society. In Western Europe, the penetration degree of mobile phones approaches 100%, with smartphones accounting for more than 85%. When they are out and about, people use their state-of-the-art phones to connect to a transmitter tower hundreds of times a day. These location details can be used to identify anonymous trip patterns, which presents great opportunities for the mobility survey and transport modelling market.
Don’t guess. K now
MOBILITY PATTERNS FROM MOBILE TELEPHONE DATA: ORIGINS DESTINATIONS | FLOWS | MATRIX | ROADS | RAIL | CONTINUOUS | 24/7
MOBILITY PATTERNS: FROM MOBILE PHONE DATA DAT.Mobility and Mezuro have joined forces and developed a National Origin-Destination Matrix based on mobile phone data. The matrix opens up new opportunities to everyone working in the mobility and related sectors, from traffic and transport consultants, policymakers, logistic companies, and road construction companies, to marketers and event organisers. For the OD-matrix, we have used:
Anonymous mobile phone data of 4 million users and 17 billion location observations per month.
Smart algorithms to identify trips and movement patterns on a national level.
50 years’ mobility expertise to convert data into usable information.
Accurate, complete, and continuous!
FOR EACH ROAD AND RAILWAY SECTION
Counting, measuring, and surveying coupled with transport modelling have for decades been the only way to identify and map trip patterns. With the National Origin-Destination Matrix based on mobile phone data, a lot more is now possible:
The National Origin-Destination Matrix provides a huge quantity of information in and of itself. However, we took it a step further and projected this data on to the road and railway networks. This resulted in information about the numbers of vehicles and passengers, including their origins and destinations, for each individual road and railway section in the Netherlands. This valuable information provides answers to the following questions:
Journeys per hour of the day, 7 days a week, 365 days a year.
Measured continuously with unprecedented accuracy based on unparalleled random sampling.
Distinction between motorised traffic and train journeys.
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Trips to and from all postal code areas in the Netherlands.
Distinction between regular and occasional journeys.
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Where are the bottlenecks on the road network located?
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What are the origins and destinations of drivers caught up in congestion?
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How many people see our advertising billboards?
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What happens in specific periods such as holidays and during events?
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What neighbouring towns do visitors to our shopping area come from?
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In the event of roadworks, what drivers do I need to focus on when taking mobility measures?
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What is the traffic condition on the road outside the house that I’m considering buying?
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How many people visited the event in our town or city centre?
The National Origin-Destionation Matrix: a solid foundation for all your mobility questions!
Interested to learn more? Please feel free to contact Peter van der Mede or visit our website: www.dat.nl Peter van der Mede
pvdmede@dat.nl
+31 6 20 95 79 04