Mental Health Training for businesses

Through funding from Southampton City Council’s Stronger Communities Vaccine Champions Team, we organised six free in-person Mental Health Training courses for our BID members hosted by Solent Mind and Mental Health First Aid England.

Attendees gained knowledge from trusted resources to help them responsibly support mental health in the workplace.

City centre consumer research conducted

To enable us to better understand who is coming into the city and their consumer habits, we recently commissioned Destination Research to conduct 450 face-to-face interviews in the city centre. Key findings included:

Facebook was the most used social media channel

74% lived in Hampshire 57% said they were ‘cautious’ in reference to the cost of living crisis

40% travelled to Southampton by car

72% were in the C1 and C2 socio-economic group

For 72% Southampton is their primary shopping destination

We are now currently commissioning a Data Analyst to look at these findings, along with our footfall and spend data, and provide key trends and recommendations that will drive our marketing campaigns and BID projects, as well as offer a holistic understanding of our city’s health.