KnoWEwell and Natural Awakenings Join Families

KnoWEwell, P.B.C., the Regenerative Whole Health benefits and services company, acquired Natural Awakenings Publishing Corporation in December, 2022. “This is a transformational moment for both companies. Readers and consumers looking for trusted knowledge and education related to whole health, sustainable green living and community connections, locally and globally, will surely benefit from this collaboration,” says Kimberly Whittle, CEO of both companies.

Whittle is quick to celebrate the visionary behind Natural Awakenings , which has had an almost 30-year run across American cities, saying, “I am thankful for the tremendous leadership, vision and spirit that Natural Awakenings founder Sharon Bruckman instilled in this great publication—which I have been reading, enjoying and benefitting from for many years—and I look forward to continuing her legacy as part of the KnoWEwell family.”

Natural Awakenings is—and will continue to be—a franchise with scores of publishers in different markets. “As a franchisee, each publisher manages their own magazine, collaborating with local businesses and producing hyperlocal news reporting and feature stories about people and events in their hometowns. Because they’re right there, they are wellequipped to connect readers with the best