Goodwood Revival 2018 - Smith & Williamson

Foreword First and foremost, I would like to express my sincere thanks to all our partners after another successful and dramatic Revival in September. Without your enthusiastic support it simply would not have been possible to stage the 20th anniversary event on such a spectacular scale.

On reflection, I feel this was perhaps the best Revival yet; all the elements came together to create a very special atmosphere, entirely befitting our major anniversary. Looking at the crowd, it seemed that everyone had made a huge effort to dress in style, and the steaming locomotive at the entrance was a memorable sight and a lovely piece of theatre as everyone stepped through the gates into another world.

As ever, we saw some thrilling racing, beginning with the drama of the Kinrara Trophy on Friday evening, with all those beautiful Ferraris, Aston Martins and Jaguars racing through sunset and into dusk. Then, on Sunday, we witnessed one of the most exciting Tourist Trophy Celebration races we have ever seen, with father and son pairing David and Olivier Hart taking victory in their thunderous AC Cobra. Racing is still at the very heart of the Revival, the fans enjoying fantastic wheel-to-wheel battles throughout the weekend.

Thanks to your commitment, and the efforts of my team to find the very best cars, the Revival has kept alive the great traditions of racing established by my grandfather back in 1948. Having celebrated our first 20 years I am really looking forward to working with you all to build on what we have achieved thus far.

Goodwood Revival

The depth and breadth of the event, which remains the only major sporting event in the world to be staged entirely in a period theme, owes a huge amount to your enthusiasm and energy. So I want to thank you for your contribution, and I much look forward to seeing you all back at the motor circuit next year.

2 018 The Duke of Richmond & Gordon

This is my idea of heaven. Great cars, great racing, that sound – and in this wonderful setting.

DAR I O F R ANC H I T T I

I’m so excited to be here, I’m not just saying that, I really am. It’s great isn’t it? Best thing ever!

C H R I S E VANS

A unique event. There is nothing close to this in the world.

J AC KI E S T E WART

FUN FACTS

ATTENDANCE

147,000

3

attendees

THE AVERAGE PERSON BOUGHT TICKETS

NEW VS RETURNING

47%

53%

NEW

NOV 2017

277M

First time ever – Goodwood Revival live on ITV1 Sunday 9 September 1400–1600hrs ITV1 VIEW ERS

Male 35%

ABC1 ITV1 Female 65%

ITV1 73%

GLOBAL SOCIAL REACH OVER REVIVAL DURING

2018

105M

TOTAL MOTORSPORT

APP

DOWNLOADS The Settrington Cup video received

+5M

+14M YTD

views

years old

EARN OVER

OWN TWO OR MORE CARS

50K 68

%

GENDER OF ATTENDEES

Female attendance increased by 1% this year

TICKETS BUYERS FROM 54 COUNTRIES

90% UK 10% ROW

OVER THE ROAD VISITORS

RATE

9%

MOST EXPENSIVE RACE IN THE WORLD 30x pre-1963 GT cars with a combined value of £200million

competition cars and bikes

Male 61%

GLOBAL SOCIAL MEDIA & DIGITAL DISTRIBUTION Facebook reach of

million 17,181

New Revival Facebook fans over the weekend

VIDEO VIEWS VIA

3RD PARTIES

4.6 million Goodwood Instagram impressions

5.5 million

47%

APP USAGE OVER EVENT

APP STORE RATING

75K

TOTAL APP DOWNLOADS

RETURNING

78%

GLOBAL SOCIAL REACH SINCE ON SALE DATE

71%

ATTENDEES OVER

SETTRINGTON CUP FACEBOOK ENGAGEMENT

Andre Lotterer Le Mans Champion

24.7

A MAGICAL STEP BACK IN TIME s r a e y 0 2 g n i t a r b e l Ce

Any day is a good day at Goodwood.

I am speechless, it is such an amazing event. I have walked everywhere, taken lots of pictures and seen lots of cars I want. There is such a fantastic atmosphere and I love that everyone dresses up. For three days here you live in this fantastic world.

It will be hard to get back to reality.

MOTORSPORT APP & GOODWOOD CREATIVE PRODUCTION

Twitter impressions

3

PR AND GLOBAL BROADCAST

million

Live streams 1 million more than 2017

TOTAL VIDEO 12.8m VIEWS

6.2%

183,786

UNIQUE VISITORS

UK / 73% US / 5% GERMANY / 4% FRANCE / 3% NETHERLANDS / 2%

TOTAL INDIVIDUAL EMAILS SENT 2018

2.1M

increased by 1% from 2017

Web traffic views with a 73% male gender split

18–24

45–54

55–64

65+

35

Page views

Goodwood Revival partners, including automotive, luxury & lifestyle global partners

2% 16–34

35–44

Unique visitors to Goodwood.com

ITV AGE DEMOGRAPHIC

0–15

25–34

183,786 717,000

ABC News, ITV Meridian, BBC – James Martin / Songs of Praise

10%

over the Revival weekend

£4.7m

5%

EMAIL CLICK THROUGH

current circulation to date

2018

WEBSITE USERS

32 %

350,698,500

FACEBOOK ENGAGREMENT RATE

2017

Publications include The Daily Mail, Daily Telegraph, Top Gear, Classic & Sports Car, Harpers Bazar and Tatler.

AVE COVERAGE

EMAIL OPEN RATE

increased by 5% from 2017

ACCREDITED MEMBERS OF THE PRESS FROM ALL OVER THE WORLD

422+

EMAIL CAMPAIGNS SENT

35–44

45–54

55–64

65+

Updated October 2018

Where is there a better place to see racing cars in action? Wonderful.

C H R I S T I AN H O R NE R