FOS 2019 Partner Book - Shell

Foreword More cars than ever before, a new outright fastest time on the hill, a dedicated drift arena, a bigger and better Michelin Supercar Paddock, and three days of glorious sunshine (followed by a damp Sunday, which nonetheless failed to dampen spirits). There was much to remember, and savour, at the 2019 Festival of Speed.

We made some bold changes this year, and I think we can be pleased with the way the event continues to expand and develop. The atmosphere was fantastic, the new ‘live action’ Arena was well received, and the extra space for both GAS and the Supercar Paddock was a great step forward. Future Lab – our ‘cathedral of technology’ – goes from strength to strength, and shows how exciting the future looks in so many ways.

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The cars and bikes – more than 700 this year – remain the beating heart of the Festival, as do the drivers and riders.

Under our 2019 theme of “Speed Kings – Motorsport’s Record Breakers”, we paid tribute to Sir Jackie Stewart on the 50th anniversary of the first of his three World Championships, and saluted the record-breaking achievements of seven-time F1 Champion Michael Schumacher. Alongside the greatest collection of his cars ever assembled, we were joined by his wife Corinna, mentors Jean Todt, Luca di Montezemelo and Ross Brawn, team mates Rubens Barrichello and Ricardo Patrese, and rivals Mika Hakkinen and Damon Hill. It was a very special moment.

An orchestra played, and fireworks burst into the sky, as Aston Martin – this year’s Central Feature partner – celebrated 70 years since first racing at Goodwood Motor Circuit, and 60 years since winning the World Sports Car Championship at Goodwood. An awe-inspiring collection of Bentleys came together for their centenary, and Mercedes-Benz brought their Silver Arrows to mark an incredible 125 years in motorsport. Brawn GP was back, ten years after its amazing championship-winning debut season, and current F1 stars Daniel Ricciardo, Valtteri Bottas, Carlos Sainz, Lando Norris, Alexander Albon, Antonio Giovinazzi and George Russell were crowd favourites as always.

The drifters filled a hugely popular new arena with tyre smoke, a bigger supercar paddock presented the world’s fastest road cars while, up in the forest, we were joined by World Rally Champions Hannu Mikkola, Stig Blomqvist, Juha Kankkunen, Miki Biasion, Petter Solberg and Sebastian Ogier, to celebrate 40 years of the WRC. On the hill the Solbergs – father Petter and son Oliver – stole the show in a thrilling shootout which, as many had predicted, was won in record time by Romain Dumas in Volkswagen’s mighty I.D R. For sheer bravado, the GAS arena never fails to amaze, with the world’s finest stunt riders defying the laws of gravity.

For those in search of peace and tranquility there was the Cartier ‘Style et Luxe’, that this year brought us beautiful Voisins, stylish Zagatos, glorious Bugattis and many more priceless rarities from around the world.

I am grateful, as ever, to all our loyal and enthusiastic partners, without whom none of this would be possible, and I look forward to working with you all next summer.

The Duke of Richmond & Gordon

“You can’t see a collection of cars and bikes this varied anywhere else in the world – it’s wonderful.”

H ANNU MI KKO L A

“What you have with the Festival of Speed is a Truly Remarkable Event with capital letters! It is a wonderful example of what Great Britain can do with incredible leadership.”

SI R J ACK I E ST E WA RT O B E

“It’s the only place you can see all the old racing bikes with the F1 cars and all the legendary riders and drivers – very special.”

VAL E NT I NO RO S S I

52

2019

SPEED KINGS

PARTNERS

MOTORS PORT’ S RECORD BREAKERS

GLOBAL DIGITAL REACH FROM TICKETS ON SALE

Mainstream

9% Media

27 OCTOBER 2018 – 31 JULY 2019

Facebook

2.51

66%

8% Twitter

BILLION

Instagram

58%

Automotive

10%

Luxury and lifestyle

25%

Technology and innovation

7%

Food and beverage

1,200 Drivers

75

ONLINE TRAFFIC FROM

THE EVENT 6% YouTube

11%

It’s the best motorsport week of the year because I get to see all my heroes, colleagues and friends in one place”

640 Vehicles

TICKET BUYERS FROM

COUNTRIES

1.1

Facebook

Instagram

IN

68

COUNTRIES

11%

417

Le Mans and GrandPrix wins between them

COUNTRIES AND TERRITORIES

GLOBAL BROADCAST & DIGITAL FOOTPRINT

SECONDS

Fastest ever hillclimb time set: VW ID.R driven by Romain Dumas

INNOVATIONS Average time spent in Future Lab:

23 MINUTES

DIGITAL REACH 25 MILLION

133K Downloads Goodwood motosport app 23.5 Million 7.53% Engagement rate – Facebook

Launch of the Arena presented by Forza Horizon 4

Relocation of motorsport paddocks

29.5 Million Video views Mainstream

8% Media

BILLION

Twitter

ATTENDEES

209

4 – 7 JULY 2019

1.25

14%

BROADCAST TO

BILLION HOMES

THE EVENT

63%

204k

MARK WEBBER

39.9

TYPES OF VEHICLE 4% YouTube

• • • • •

WEC Sports Drift Nascar Indy

• • • • •

Rally & rx cars Bikes Vintage Land speed record F1

50 International broadcasters and airlines 170 Global crews accredited 516 Journalists from 21 countries

Uplift in footfall on Thursday of FOS

“The continued growth and addition of new features to the Festival of Speed is a testament to the creativity of the team at Goodwood. It is undoubtedly an experience second to none.”

C H AS E C AR E Y, C H AI R MAN & C E O F 1