FOS2018_Michelin

Foreword This has been a memorable year for motorsport at Goodwood. We have celebrated not only the 25th anniversary of the Festival of Speed, but also 20 years of the Revival and Goodwood Road Racing Club. I am grateful, as ever, for the loyal and enthusiastic support of all partners who have made such a huge contribution to our events.

I hope you all enjoyed the Festival of Speed as much I did. The 25th anniversary was quite an emotional milestone for me, and for those of us at Goodwood who were there at the beginning, on that legendary weekend in June 1993.

I think the Festival truly came of age this summer, all four days embracing the past, the present and the future in a truly electrifying event.

There are so many highlights, so many great memories, from a Festival that looked back over 25 years and, more importantly, took a big step into the future.

For me, FoS has always been about the content, the cars and the bikes, and bringing machinery that has never been seen before. Seeing the Mercedes T80 land speed record car, taking up four paddock shelters, was a big moment and illustrated perfectly what we strive to achieve each year.

Goodwood Festival of Speed

The fans responded enthusiastically to our best ever Future Lab, and to David Mayman with his jet pack, and rightly so.

Mobility, in all its guises, is going through a period of revolutionary change and this will be reflected at the Festival in years to come. While celebrating our own anniversary, Porsche joined the party with both an incredible collection of cars and a stunning central display. The Formula 1 teams were with us again in the middle of their busiest season ever, and 2009 World Champion Jenson Button made his 18th appearance, this time at the wheel of the Honda RA301 Grand Prix car campaigned by the late John Surtees. This kind of commitment has made a significant contribution to the success of the Festival over the last 25 years.

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From the heat and dust of the rally cars at the top of the hill – more Safari than Sussex – to the tranquility of the Cartier ‘Style et Luxe’, the sheer breadth and depth of the content was a testament to the way the Festival has developed its appeal to motorsport fans worldwide.

I much look forward to working with you in the years to come.

The Duke of Richmond & Gordon

A thought-provoking and inspiring display of human technology, innovation and design. I left wanting to know more!

T I M P E AKE

It’s the most special weekend for motorsport ever.

J E N SO N BUT TO N

It’s the best event in the world and I don’t know who’s second, but it’s a long, long way behind.

MAR K WE B B E R

P R & GLO B AL BROADC AST

28 MILLION VIDEO VIEWS

AT T E N D E E S

1.1Billion Global social reach since on sale date (Nov 2017)

485 Million Global social reach over FOS 2018

73 Ticket buyers from

countries

186 Website traffic from

countries

60% new

Female 22%

40% returning

48

Male 78%

Ticket buyer profile:

A WORLD CLASS EXPERIENTIAL P RO P E RT Y

Friday, Saturday & Sunday sold out. Average person bought 2.4 tickets

MILLION

1,600

Reach across Goodwood’s 11 social channels:

Global & Local Brand Partners 53% Automotive, 17% Global Lifestyle, 15% Technology, 15% F&B

620

social posts

Engagement Rate

1,000+ drivers drove

123

258 45

Grand Prix & Le Mans Wins

43:05

RECORDS BROKEN: Fastest Electric Car: Volkswagen ID R Pikes Peak driven by Romain Dumas

seconds

New Guinness World Record by Terry Grant: Fastest mile in a car on 2 wheels

2:25:00

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CELEBRATING 25 YEARS OF

#FOS

NEW MOTORSPORT APP & GOODWOOD CREATIVE PRODUCTION

95% 55K

5 Star rating in AppStore

Supercars, Roadcars, Saloon, WEC, Sports, Drift, NASCAR, Drag, Indy,Vintage, Rally & RX Cars & Bikes World Famous Drivers attended who have amassed

1.26M

2.7M Goodwood Instagram impressions

350,000

11M

website users over the weekend: Top five visitors from UK, USA, Germany, Australia & France

videos viewed via 3rd party platforms

31%

downloads

202,000

GLOB A L S OC I A L ME D I A & D I GI TA L D I S T R I B U T I ON

Aw are ne ss

A WO R L D C L A S S E V E N T

of users are tech enthusiasts

161 90

Goodwood email campaigns

2.9 million individual emails sent

Videos produced for our partners such as Mastercard, Honda, JLR, Montblanc, Samsung & Vodafone

% 9 3

e rat en p o

views on UK TV

International broadcasters and airlines including Emirates, Sky, BBC, ITV, FOX Europe & Latin America, BINSport

100+ £8.5M PR AVE global film crews accredited, including: UK, China, Japan, USA & Holland

568 journalists

35

from

countries

including auto, tech, all the nationals and key lifestyle titles covering fashion and food Journalists visited from the following countries: Germany, Switzerland, Italy, Romania, United States, France, Netherlands, Belgium,Thailand, Hong Kong, Austria, Spain, Brazil, Argentina, Luxenbourg, Sweden, Australia, Chile, South Africa, Canada, Hungary, Japan, Israel, Malta, Poland, China + more

44 Global influencers attended

TECHN O LO GY & FO S FUTURE LAB

5 13

Official Exhibitors Partners DHL RANDOX ROBORACE SAMSUNG SIEMENS

Including: ISPACE JETPACK MAN MOTOBOT WHAT3WORDS YAMAHA

45K 21 25K visits from

minutes

Average dwell time in Future Lab

guests

3,120,000 Future Lab PR circulation:

A thought-provoking and inspiring display of human technology, innovation and design.

I left wanting to know more!”

Tim Peake, Astronaut

£1.02M

48

100+ students attended seminars on design, virtual reality, space and careers for women in creative engineering

Future Lab PR AVE

Global c-Suite attendees Nucleus

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PE R SO N ’S N A M E

The atmosphere, the people, the enthusiasm, the cars, it’s the whole ambience of the place.

S I R S T I R L I NG MO S S