77th Members' Meeting - IWC

FOREWORD The 77th Goodwood Members’ Meeting was, I am delighted to report, another great success. Moving the event into April, after last year’s blizzards, gave us two days of spring sunshine and, despite threatening on Sunday, the rain stayed away.

I hope you all had as fantastic a time as I did.

It has been most gratifying to watch the Members’ Meeting mature over the last six years. Together with our partners, we have created a very special and exclusive event to start our motorsport season. Our GRRC Members and Fellows filled the grandstands and lined the trackside fences, a capacity crowd contributing to what was a tremendous atmosphere over the two days.

77 TH GOODWOOD MEMBERS’ MEETING 2 019

The 77th Meeting continued to uphold the traditions of racing at Goodwood established 70 years ago by my Grandfather.

It’s amazing to see all the drivers, riders, team owners, mechanics, and our Members, sharing this experience. The off-track House activities remain an important part of the weekend and, thanks to our Governors, “fair play and sportsmanship” were once again seen to be upheld.

We saw some absolutely thrilling new races: the Betty Richmond Trophy for Minis, named after my Grandmother, and the John Duff Trophy, for vintage sports racing cars, were especially memorable. We enjoyed dramatic high-speed demos by wonderful Le Mans Prototypes, BMW Procars and NASCAR as well as a very special collection of McLarens including the sensational new Senna GTR. The Porsche Museum brought a truly fabulous collection of 917s to celebrate the model’s 50th anniversary, featuring the very first car, chassis 001, from 1969. Drivers included Porsche’s first Le Mans winner, Richard Attwood, and 2015 World Endurance Champion Mark Webber. Away from the track action Nicolas Minassian led Aubigny to a hugely popular victory in the House Shield competition, their first ever win.

I am so grateful for the role you play as our official timing partner. In particular, we were all thrilled to see David take his first Goodwood victory in the IWC Racing Team’s glorious Gullwing Mercedes 300 SL. David told me it was his first victory since the Australian Grand Prix in 2003!

I look forward to seeing you all next year for our 78th Goodwood Members’ Meeting.

The Duke of Richmond & Gordon

“There’s a bond between the drivers and the spectators, everyone is involved and made to feel welcome.

I hope it goes on forever.”

E MANU E L E P I R RO, F I V E - T I ME L E MANS WI NNE R

“There’s no question, this is an absolute jewel in the UK. There’s something for everyone here.”

DAV I D CO ULT H A R D

“It’s a great way to start the season everybody has a little bit more time for each other and while the racing is serious, it’s very laid back.”

ANDY P R I AU L X , T H R E E - T I ME WO R L D TO U R I NG C AR C H AMP I O N

30,000 ATTENDEES

GLOBAL SOCIAL REACH DURING 77MM

34 M 101

6% female 94% male

TICKET BUYERS

BY COUNTRY

UK

ROW

95% 5%

2.5

Average number of tickets bought

ATTENDEES OVER 35

24% / 76%

FUN FACTS

ABC1 ITV4 DEMOGRAPHIC

64%

LIVE BROADCAST – ITV4 VIEWING FIGURES

31K viewers

2018 2019

An increase of

77MM ITV HIGHLIGHTS VIEWING FIGURES

312K

“It’s such a beautiful setting and you don’t have to be nuts about cars to have a really great time here.”

JULIA BRADBURY, ITV PRESENTER

OVER

TOTAL 2019 AUDIENCE SIZE OF MOTORSPORT CHANNELS

GLOBAL SOCIAL REACH ON SALE DATE

93%

NEW VS. RETURNING CUSTOMERS

1,000

complimentary blankets given out at the grandstands

FASTEST BIKES EVER TO HAVE RACED AT GOODWOOD

6.5% Digital content Engagement Rate

INCREASE IN FOLLOWER GROWTH OF OUR MOTORSPORT CHANNELS

2018 50M 2019 101M GLOBAL SOCIAL REACH OVER 77MM 2019

2018 14.6M

54.2M

VIDEO VIEWS

DIGITAL 2018 CONTENT 3.6% ENGAGEMENT RATE

2019

6.5%

15

%

36%

APP STORE RATING

4.8

STARS

(over 1,000 reviews)

INSTAGRAM STORIES IMPRESSIONS

VIDEO VIEWS VIA 3RD PARTIES & DIGITAL OUTPUT OVER WEEKEND REACHED

2.1M

NEW MOTORSPORT APP AND GOODWOOD CREATIVE PRODUCTION APP USAGE ON EVENT

2.6M

206K

487K

TOTAL APP DOWNLOADS

90K

377 75K

thousand web traffic views

Unique visitors to goodwood.com

EMAIL CAMPAIGNS SENT

EMAIL OPEN RATE

48

45%

TOTAL 2.3M INDIVIDUAL EMAILS SENT

16% EMAIL CLICK

THROUGH

WEBSITE TRAFFIC BY COUNTRY UNITED KINGDOM: 55,554 UNITED STATES: 4,211 GERMANY: 1,602 FRANCE: 1,535 AUSTRALIA: 1,383

PR AND GLOBAL BROADCAST ACCREDITED MEMBERS OF THE PRESS FROM ALL OVER THE WORLD

88

Including Hearst, The Telegraph, The Sunday Times, Octane, Motor Sport Magazine, Mr JWW & Alex Penfold

TV CREWS Including ITV & Sponsor crews

11

35-52 TV AGE DEMOGRAPHIC

years old

GLOBAL SOCIAL REACH SINCE ON SALE DATE

MILLION

6 – 7 APRIL 2019

GLOBAL SOCIAL MEDIA & DIGITAL DISTRIBUTION

144K

77 MEMBERS’ MEETING TH

TOTAL AUDIENCE SIZE OF GR&R CHANNELS

May 2019 – statistics year to date

“It’s a great opportunity to come and meet old friends and make new ones. It really feels like a community.”

T H E O PAP H I T I S , E NT R E P R E NE U R AND D R AG O N’ S D E N I NV E S TO R