First Things First: What Is Threads?

Threads is an app built by Instagram for sharing real-time updates and public conversations with text

Threads was launched July 6th, 2023, and is available in more than 100 countries globally

Within the first day of the app ’ s launch, more than 30 million users downloaded and joined the app

The ease of connecting through users ’ pre-established Instagram profiles made Threads an immensely adoptable and transferable social platform

The connection to Instagram also allowed users to quickly share between platforms and post in Feeds, Stories and Reels templatized Instagram images announcing their adoption of Threads

30 Million

The number of times Threads had been downloaded by the morning of Thursday, July 6, 2023, according to Mark Zuckerberg the same day it launched

Source: The New York Times