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Innovative Cross-Channel Digital Marketing Strategy Boosts Conversion Rates by 400%

C ASE STUDY

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Innovative Cross-Channel Digital Marketing Strategy Boosts Conversion Rates by 400% and Drives High-Value Leads for Top Cybersecurity Company.

Challenge Enterprise cybersecurity is a niche audience, making it hard to identify high-value decisionmakers that control these investments. Identifying, reaching and engaging the right audience with impactful content to drive leads was becoming a significant challenge for our client, a leading cybersecurity company. Goodway developed an audience-first, digital marketing strategy to reach their highest-value prospects in their target markets to drive more site engagement and quality leads.

Strategy We executed a comprehensive, cross-channel campaign in five key markets, targeting specific audience segments with a higher propensity for conversion. Post-launch, our media trading team analyzed multidimensional performance data to gather actionable insights that would continually drive an incremental lift in our client’s desired KPIs. We leveraged custom audiences and media insights to refine their digital marketing strategy to better align with their sales cycle, driving better engagement and more actions throughout all touchpoints within their customer journey.

Success Our client was thrilled with the amount of meaningful and result-yielding site engagements on key product pages. Goodway generated a significant amount of high-quality leads for our client’s prospecting pipeline and provided actionable insights that our client leveraged to inform their market expansion strategy. The impactful cross-channel media strategy boosted conversion rates by 400%. Our analysis of cross-channel exposure and path to conversion proved impactful with an eCPA that was 39% below the client’s goal.

400% Want to harness the power of data to drive real business outcomes? Contact us to learn more about data strategy solutions at info@goodwaygroup.com.

Boost in conversion rates with cross-channel media strategy

39%

Lower eCPA than client’s goal for cross-channel exposure and path to conversion