MEDIA PARTNERS

3AW and Neil Mitchell supported the 2023 Good Friday Appeal by sharing stories in the lead up to and on the day. 3AW also broadcasted live from the Hospital on the morning of Good Friday, through the afternoon and then later from the phone room with Denis Walter.

For the sixth year, 3AW and Neil Mitchell held Neil’s Cruise For The Kids on the Yarra River, with 21 generous businesses jumping on board a Melbourne River Cruise to help raise funds for sick kids. ‘Cruise For The Kids’ raised $235,890 and thanks to this support RCH Surgeons will have access to the latest equipment through the upgrade of 19 electrosurgical units. Apart from 3AW who raised $35,084, Greyhound Racing Victoria was the highest fundraiser with $32,956. Neil Mitchell and 3AW have now raised over $1.75 million since 2018.

Thanks to Nova and Smooth FM for promoting the Good Friday Appeal through on-air support of the Raffle, Teddy Bear Hospital, and Kids Day Out to their engaged audiences. Smooth FM also took part in Kids Day Out with a fun and exciting Smooth FM activity zone which had young attendees busy crafting and riding the Teacups and other activities.

Leading digital outdoor media company QMS joined as a media partner in 2023, marking the first time the Good Friday Appeal has used out of home to raise awareness of key fundraising initiatives and encourage donations. The partnership with QMS saw media support extend across its network of digital large format sites as well as digital screens at 7-Eleven convenience stores around Victoria.

A huge thank you to the ACE Radio network who supported the Good Friday Appeal by sharing the stories of local patients and some of our incredible fundraisers. ACE radio broadcast from the RCH on Appeal day with all nine FM and AM stations in the network sharing stories of regional patients and their experiences. Thank you to ACE Radio who has supported the Appeal since 1942.