2015 Premier's Design Awards Yearbook

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1 CONTENTS MESSAGE FROM THE GOVERNOR

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MESSAGE FROM THE PREMIER

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ABOUT THE PREMIER’S DESIGN AWARDS

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JUDGING CRITERIA

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CATEGORIES 5 JUDGING PANEL

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OVERALL WINNERS

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ARCHITECTURAL DESIGN

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COMMUNICATION DESIGN

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DESIGN STRATEGY

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DIGITAL DESIGN

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PRODUCT DESIGN

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SERVICE DESIGN

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Authorised by the Victorian Government Department of Economic Development, Jobs, Transport and Resources Design Policy and Programs, Creative Victoria 121 Exhibition Street, Melbourne, Victoria 3000 © Copyright State of Victoria 2015 www.premiersdesignawards.com.au The Premier’s Design Awards is organised by Good Design Australia on behalf of the Victorian Government.

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Premier’s Design Awards 2015

MESSAGE FROM THE GOVERNOR OF VICTORIA The Premier’s Design Awards recognise and celebrate excellence in design.

Victoria is a world-leader in terms of innovative and creative design and we have experienced the direct benefits of a strong design industry.

We are home to more than 4,000 design consultancies. Collectively, these design businesses employ over 35,000 people (22,000 of whom are designers), have revenues in excess of $4.6 billion, and export over $200 million per annum. A further 60,000 people are directly employed in design roles across the Victorian economy in areas as diverse as housing and construction, manufacturing, professional services, food and fibre and the hospitality sector.

Yet, the importance of our design industry extends beyond immediate economic benefits. Design is an essential component of our State identity – we are a passionate and innovative problem solving community. We embrace creativity in our pursuit of excellence to improve the lives of those around us. And we have experienced incredible success, particularly in increasing productivity and sustainability across a diverse range of sectors.

We are justifiably proud of our design industry, and we showcase achievements on a regular basis, particularly throughout Melbourne Design Week. The Premier’s Design Awards are an important vehicle for the recognition and promotion of the most innovative industry leaders.

On behalf of all Victorians, I congratulate and thank each of the 2015 Premier’s Design Award finalists and warmly welcome them, their friends and family to Government House.

The Hon. Linda Dessau AM Governor of Victoria

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MESSAGE FROM THE PREMIER From carbon fibre wheels to the Crumpler bag, the Blackmagic Studio Camera and the Melbourne staple the KeepCup – design continues to play an important role in life in Victoria.

Victorian designers are at the forefront of driving creativity and innovation.

Design helps shape and define our identity and packs a powerful economic punch. Forming a key part of our state’s $23 billion creative and cultural economy, around 81,000 Victorians are directly employed in design roles and local businesses spend over $7 billion on design each year.

The Premier’s Design Awards celebrate our design strengths and showcase the Victorian designers and companies that are breaking new ground.

Previous winners include products and innovations that have not just become household names in Australia but also globally successful.

This year more than 150 entries were received and the shortlist includes products, systems and services that demonstrate the very best in local design thinking and practice.

I congratulate all of this year’s award winners and finalists - a dynamic field of designers and forward thinking companies - and acknowledge the work of our esteemed judging panel. I also thank Good Design Australia for managing this awards program.

The Premier’s Design Awards program is one of the ways the Victorian Government is working to strengthen our local design industry, promote the benefits of good design and encourage the use of design to achieve better social and economic outcomes for all.

The Hon. Daniel Andrews MP Premier

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Premier’s Design Awards 2015

ABOUT THE PREMIER’S DESIGN AWARDS Our rapidly changing world is facing ever increasing social, environmental and economic challenges.

The need for business, industry and government to innovate has never been more profound. Design helps.

It gives businesses a competitive advantage by anticipating, creating and satisfying a market’s current and unmet needs.

It helps create better products, interconnected and intuitive systems and services that are a joy to use and experience.

Design also helps shape our environments - from the design of better buildings to more engaging spaces that use less material and are more efficient in their day to day use.

Design helps drive new thinking into social responsibility. The same thinking that goes into designing and developing a world class product is now being used to create a better society.

Ultimately, design is about making things better for people.

The Premier’s Design Awards celebrates the very best of design and innovation and helps drive a greater awareness of the value and importance of design-led innovation. The Awards provide a unique platform for Victorian designers and businesses to showcase their best work to national and international audiences.

An esteemed judging panel consisting of leading local and international design thinkers assess projects across six main award categories.

Judges nominate a Best in Cateogory Award and an overall Premier’s Design Award Winner for the year is presented to a project that exemplifies excellence in design-led thinking.

Winning projects in all six award categories address the key strengths of human-centred design delivering sustained economic and social benefits for designers, businesses and all Victorians.

The Premier’s Design Awards recognise and celebrate the quality of Victoria’s design capability to create innovative products and services that are attractive for users, and increase productivity and business outcomes for Victorian business and industry.

Design is poised to make a positve mark on the state of Victoria through the Premier’s Design Awards, these brilliant success stories are being told – encouraging and inspiring others to lead, by design.

Welcome to the Premier’s Design Awards.

Premier’s Design Awards 2015

JUDGING CRITERIA DESIGN EXCELLENCE • Effective use of professional design to solve a legitimate problem, need or create an opportunity.

• Degree of functional and aesthetic appeal to a broad range of users.

DESIGN TRANSFORMATION • Degree of design-led transformation i.e. how has the investment in professional design transformed the business.

• Extent to which design is now integrated in processes and activities.

DESIGN IMPACT • Impact on business performance i.e. market share, financial sustainability, environmental and social outcomes.

• Impact on industry and end-user adoption of the design.

DESIGN INNOVATION • Original design concepts and insights or ways of design thinking that enhance the user’s experience.

• Degree of cross-disciplinary design and its impact on enabling innovation, productivity and sets new standards or benchmarks.

CATEGORIES ARCHITECTURAL DESIGN • Includes Architecture, Interior Design, Landscape Design and Urban Design.

SERVICE DESIGN • Includes Service and Systems Design and other multidisciplinary design approaches tailored to meet the needs of a project.

INDUSTRIAL AND PRODUCT DESIGN • Includes Industrial Design, Consumer Product Design, Furniture Design, Software-Electronics Design, Engineering Design, Medical Device Design and Automotive Design.

COMMUNICATION DESIGN • Includes Corporate Branding, Commercial Art, Graphic Design, Wayfinding and Exhibition Design.

DIGITAL DESIGN • Includes Web Design, Computer Software, Game Design and Mobile Applications.

DESIGN STRATEGY • Includes Design Strategy and Design Thinking and Multidisciplinary Design.

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Premier’s Design Awards 2015

JUDGING PANEL | Premier’s Design Awards 2015

Ken Cato AO

Anette Lenz

Ben Wilson

Björn Kusoffsky

Chairman, Cato Brand Partners

Founder, Atelier Anette Lenz

Industrial Designer, P&G, Braun, Kronberg Design Studio

CEO/Founder, Stockholm Design Lab

Working for the celebrated and historically significant Braun Design over the past 13 years, Ben Wilson´s product design and design management skills have evolved to a world class level. Functioning similarly to a design agency, Braun Design has given Ben a unique opportunity to carry out product design for diverse categories within Braun as well as many outstanding brands within Proctor & Gamble.

Björn Kusoffsky is the CEO/ Founder and leads all creative work at Stockholm Design Lab. The multidisciplinary studio is one of Europe’s most highly respected design companies. Founded in 1998 Stockholm Design Lab transforms brands and businesses with remarkable ideas.

Ken Cato is an Australian designer with an international reputation.

He is Chairman of Cato Partners, established in Melbourne in 1970 and with offices throughout Australia and across the world.

As a graphic designer, his work has earned him an international reputation and encompasses all facets of corporate and brand management and design. He has won numerous international and Australian design awards and his work is represented in museums and galleries throughout the world. He is a long-standing member of Alliance Graphic Internationale and is a past AGI President (1997 – 2000).

The world’s largest student design conference was founded by Ken Cato in 1991. For more than twenty years, agIdeas International Design Week now attracts annually over 4,500 young designers and over 40 speakers from around the world.

In 1995, Ken was awarded the first Australian Honorary Doctorate of Design from Swinburne University and was inducted into the ‘Hall of Fame’ of the inaugural Victorian Design Awards.

Ken is a foundation member of the Australian Writers and Art Directors Association, a member of the American Institute of Graphic Arts, ICOGRADA, Design Institute of Australia (Hall of Fame inductee in 2005), Australian Marketing Institute, Industrial Design Council of Australia, and is Patron of the Australian Academy of Design. In 2006, Ken was awarded the Victorian Premier’s Award for Design Leadership and in 2009 was honoured with a Lifetime Achievement Award from the Executive Board of ICOGRADA. In 2011, Ken was awarded an Honorary Fellowship from Monash University and in 2012 was also inducted into the AGDA Hall of Fame. In 2013, Ken received an Officer of the Order of Australia award in the Queen’s Birthday Honours.

German-born Anette Lenz began her career in the Paris design group ‘Grapus’. After she co-founded the design collective ‘Nous Travaillons Ensemble’, she created her own design-studio in 1993. Anette Lenz’s work has focused on the creation of identities and posters for cultural and public institutions, including the City of Paris, Hèrmes, the FrenchGerman public television network Arte, the newspaper Le Monde, Radio France, the French Senate, the National Museum of Decorative Arts, the National Théâtre of Angoulême, the National choreography center of le Havre, the Ministry of Foreign Affaires, the Ministry of Culture and the National Orchestra of Paris.

The recipient of numerous distinctions, her work has received top honors internationally from Brno to Moscow to Ningbo, China, and is included in, amongst others, the permanent collections of the Moma, SF, The Stedelijk in Amsterdam, the Museum für Gestaltung in Zürich, the National Library of France, and the Pompidou Center. A professor at the HEAD, the Geneva University of Art and Design, she has been a member of the Alliance Graphique Internationale since 1999. In 2015, she was made a Chevalier des Arts et Lettres by the French government.

Over the years he has continually been renowned for asking the right questions that lead to finding new answers, which lead to innovation and great design. Ben’s passion for classical industrial design, materials and process innovation and fast paced ideation/problem solving skills are matched by his proven ability to guide and manage design for large multi-functional project teams in all stages of product development: from downstream ideation to production.

Ben not only focuses on delivering manufacturable initiatives but he also has extensive experience in downstream innovation and design strategy.

His work is simple, innovative and powerful. Ranging from wet wipes, title sequences, websites, art books, aircraft livery, advanced packaging projects, cosmetic fragrance and wine packaging to retail environments, logos and graphics, brand repositioning and corporate identity programs for international clients including IKEA, SAS Scandinavian Airlines, Volvo Cars, Absolut Vodka, Moderna Museet (Sweden), Ustra Stadtbahn (Germany), Hyundai Card (Korea), Askul (Japan), Coca Cola, EA (USA) and for the International Art Biennale in Venice (Italy).

He has has been invited to chair and serve on the jury panel at various national and international competitions, such as the One Show, Cannes Lions, DubaiLynx and HKDA Asia Design Awards. His work has been exhibited worldwide including Tokyo, Berlin, Moscow, London, New York, Zacatecas, Helsinki, Köln and Stockholm.

Premier’s Design Awards 2015

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Bridget Smyth

Dan Formosa

Gabriela Rodriguez

Heather Ware

Design Director, City Design, City of Sydney Council

Co-Founder, Smart Design

Director, VERDMX

For more than 30 years, Dan has brought the design process to life through his ever-evolving research methodologies and a deep understanding of people’s emotional and physical needs.

Gabriela’s graphic design work has won several international and national awards. She is active in editorial design, corporate identities, package design, posters, social, commercial and political campaigns, TV identities, and environmental design projects.

Partner and Strategy Director, Cato Brand Partners NZ

For the past 25 years Bridget Smyth has pursued a career in urban design/architecture on major public domain and infrastructure projects in Australia and the USA. Joining the City of Sydney in 2001 as the Design Director, managing a range of urban design, strategic and special projects, including Sustainable Sydney’s 2030 vision.

Bridget’s prior history includes positions as the Director Design for the Sydney 2000 Olympic Games, Senior Urban Designer for the Central Artery Tunnel Project (the ‘Big Dig”) in the USA and working in private practice. Bridget holds a Masters Degree in Design (Urban Design), a Bachelor of Architecture (Hons) and a Bachelor of Planning and Design.

Bridget is the recipient of numerous Architectural awards the latest being the 2014 AIA Marion Mahoney Griffin Award. She is an ambassador for the Australian Institute of Architecture Venice Biennale and is a member of the UNSW National Institute of Experimental Arts and UNSW Faculty of the Built Environment Deans’ Advisory Board.

Dan plays a key role in cementing product experiences that meet the needs of people with a wide range of abilities, especially at the edges of the spectrum – those with arthritis, dexterity, cognitive or vision problems. He mentors design teams to uncover the latent needs of consumers while keeping business objectives top of mind.

In particular, he works with health initiatives to help identify ways of understanding and improving patient experiences across all touch points.

Dan is a consultant in design and design research. He has developed products and services in a wide range of categories.

He was a founding member of Smart Design in New York City.

With a background in product design, he holds a Masters and a PhD in Ergonomics and Biomechanics.

His work has received numerous design awards and has been selected for national and international exhibits.

Gabriela has used motion graphics, managing communication campaigns, including TV spots, promotional branding videos, webpage design, and design applied to large public spaces.

She has done several graphic design events and international exchanges such as the AGI Congress (Oaxaca 2000). She was representative and Creative Director in México of Cato Brand Partners (2003-2005).

Nowadays, she runs VERDMX (a citizen brand), working in education and green solutions. Gabriela works developing strategies for getting green solutions and new business.

She works also in communication´s projects combining art, environmental actions, marketing and design.

Heather Ware is a business and marketing strategist with Cato Brand Partners based in New Zealand’s capital Wellington. She specializes in working with Senior Managers and Directors to identify their competitive niche, and then works with the Cato design team to develop the visual identities, key messages and brand stories to be told across print, digital, video and environmental media.

Heather also works on internal culture change to deliver on the customer promise and create highly motivated teams. At Cato she has worked with clients across the private, governmental and charity sectors, including the rebrand of Shell to Z, and a range of entrepreneurial manufacturing companies with global ambitions. Previous launches include Te Papa, the national museum, Cervena, natural tender venison, and the Snapper smart card.

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Premier’s Design Awards 2015

JUDGING PANEL | Premier’s Design Awards 2015

John Barratt

John Bielenberg

Ken Carbone

Michael Bierut

President and CEO, TEAGUE

Founder, Project M and Co-Founder, Future Partners

Co-Founder, Carbone Smolan Agency

Partner, Pentagram

John Bielenberg is a designer, entrepreneur and imaginative advocate for a better world. He is the founder of Project M and co-founder of Future Partners, a company that helps companies and organisations ‘Think Wrong’ to solve their greatest challenges.

Ken Carbone is a designer, artist, musician, author and teacher. As the Co-Founder and Chief Creative Director of the Carbone Smolan Agency, he is among America’s most respected graphic designers, whose work is renowned for its balance of substance and style.

John delights in helping people find the courage and sense of humour to bring their stories, ideas and ingenuity out into the world.

Under his design ethos to unify, simplify, amplify, Ken has built a reputation for creating outstanding design programs for a world-class clientele that includes W Hotels, Morgan Stanley, Christie’s, Tiffany & Co., Mandarin Oriental Hotel Group, and Canon U.S.A., and celebrated institutions such as the Museum of Modern Art, Chicago Symphony Orchestra, Natural History Museum of Los Angeles, and the Musée du Louvre.

As President and CEO of global design consultancy TEAGUE, John Barratt dedicates his time to positioning the company for future success while building on the brand’s distinguished heritage.

During his time in this position, he has established and strengthened TEAGUE’s partnerships with some of the world’s leading brands including The Boeing Company, Hewlett-Packard, Nike, Starbucks, Panasonic, LG, B/E Aerospace and Intel among others. The result – happy clients and a growing roster of international design awards.

After earning his master’s degree in Industrial Design from Leicester Polytechnic, as well as a bachelor’s degree in Three Dimensional Design from Teesside Polytechnic, John kickstarted his career at Exatiss Concept in Paris. He later joined Philips Design where he held leading positions in their Hong Kong, Eindhoven and New York studios. John’s global experience in both operational and strategic roles at Philips Design facilitated his move to TEAGUE in the late 1990’s.

Believing that ‘thinking wrong’ can lead to creative success, his design philosophy is ‘be bold, get out, think wrong, make stuff, bet small and move fast! Through Project M, John inspires and educates young designers, writers, photographers and filmmakers by proving that their work, and “wrong” thinking, can have a positive impact on their communities.

In 2013, John was awarded the AIGA Gold Medal, the highest honour of the design organisation. It is one of more than 250 awards he has received throughout his career. The San Francisco Museum of Modern Art has acquired six of his design projects.

Ken frequently speaks to audiences across the country about the value of strategic design and communications in the corporate, consumer and cultural sectors, and has lectured at both business schools and art colleges. Ken is a professor in the MFA program at the School of Visual Arts in New York City, and is a featured blogger for Fast Company magazine.

A member of the prestigious Alliance Graphique International (AGI) and the AIGA, the professional association for design, Ken’s work has been recognised by the AIGA, Print, Graphis, Idea, Communication Arts, ID, the New York Art Directors Club, and he is a recipient of the Visionaries!

Award from the Museum of Arts & Design. Ken is also an accomplished guitarist and says he might give it all up one day to play with Norah Jones.

Michael Bierut studied graphic design at the University of Cincinnati’s College of Design, Architecture, Art and Planning, graduating summa cum laude in 1980. Prior to joining Pentagram in 1990 as a partner in the firm’s New York office, he worked for ten years at Vignelli Associates, ultimately as vice president of graphic design.

Bierut’s clients at Pentagram have included the Alliance for Downtown New York, Benetton, the Council of Fashion Designers of America, Alfred A. Knopf, the Walt Disney Company, Mohawk Paper Mills, Motorola, MillerCoors, the Toy Industry Association, Princeton University, Yale School of Architecture, New York University, the Fashion Institute of Technology, the Brooklyn Academy of Music, the Library of Congress, the Museum of Sex, and the New York Jets. His projects have ranged from the design of “I Want to Take You Higher,” an exhibition on the psychedelic era for the Rock and Roll Hall of Fame and Museum, to serving as design consultant to United Airlines.

Premier’s Design Awards 2015

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Michelle Berryman

Neil Huxley

Neville Page

Ruedi Baur

Director, Experience Design, THINK Interactive Inc.

Creative Director, Digital Domain

Director, The Vis Dev Factory

Designer, Integral Ruedi Baur

Michelle is a User Experience Designer with a significant background in industrial design, usercentered design, research, experience strategy and brand management.

Neil Huxley is one of Digital Domain’s Creative Directors for Commercials and an in house director with sister company, Mothership. He joined Digital Domain in 2011 after working for many years as a VFX designer and art director, most notably on James Cameron’s “Avatar” and Zack Snyder’s “Watchmen.” Neil has applied his creative sensibilities to a number of cinematics and spots for Digital Domain/Mothership that have become celebrated in the video game world. He directed the trailer for Activision’s “Transformers: The Fall of Cybertron” as well as a follow up teaser piece. The trailer soon went viral and was recognised at the VGA Awards by the AICP (Association of Independent Commercial Producers).

Neville Page is a creature and concept designer who has worked with such luminaries as Steven Spielberg on Minority Report and Falling Skies, Ridley Scott on Prometheus, James Cameron on Avatar, J.J. Abrams on Star Trek, Star Trek Into Darkness, Super 8 and Cloverfield.

After training as a graphic designer in Zurich, Ruedi Baur settled in Lyon, in the 1980s where he created his first graphic design studio.

At the end of the 80s, he arrived in Paris and worked for a large Parisian cultural institution as the Centre Pompidou where he was responsible for redefining their signage identification systems.

She leads the experience design practice at THINK and provides oversight to a team of experience designers engaged in designing for a full spectrum of digital ecosystem projects including mobile applications, responsive websites, embedded device experiences, intranets and multi-screen/ omni-channel experiences.

Michelle oversees and conducts usability testing and user research efforts. She works closely with the THINK strategy team to deliver digital channel strategy tied to business metrics, marketplace opportunity and user needs and goals.

Neil also directed the announcement trailers for Warner Bros. Games’ “Mad Max,” “Rise of the Tomb Raider”, as well as the “Dead Space 3” “Take Down Terror” TV spot.

Neil recently directed the TV spot, “Make History” for the internationally acclaimed series “Assassin’s Creed” which combines live action and high-end CG. Currently, Neil is directing performance capture for in-game cinematics for “Rise of the Tomb Raider” for which he is using Digital Domain’s latest virtual production techniques and digital human technology.

Setting out for Hollywood at the age of 17, Page survived on small acting gigs in day-time soaps like General Hospital while putting together an increasingly impressive art portfolio. He performed as a stand-up comedian at the Ice House and the Improv to pay for his training at the Art Center College of Design. Page graduated with honors in 1990 and immediately started a design consultancy with his roommate, who would eventually become his best friend and studio partner, Scott Robertson.

After a number of years in his successful consulting firm, he set his sights on education and became a leading instructor in Switzerland as well as in the United States. Not only was he a professor of art and design education at a number of colleges, but he also was an Assistant Chair of the Product Design Department at the prestigious Art Center College of Design in Pasadena, California.

He also was instrumental in the development of the art curriculum at Art Center, the Gnomon School of visual Effects and the Otis Parsons School of Design in Los Angeles. He currently a Board Member at The Gnomon School of Visual Effects.

His career spans architecture and urbanism with a core specialty in the identification, direction and the scenography of institutions and political territories. He created with Pippo Lionni and Philippe Delis the network “Atelier Integral”.

He teaches interdisciplinary design at the Zürcher Hochschule der Künste Schools, where he created the Institute for Research Design2context.

He is also a researcher in Civic Design and teacher at the HEAD in Geneva and ENSAD in Paris.

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Premier’s Design Awards 2015

JUDGING PANEL | Premier’s Design Awards 2015

Richard Seymour

Simon Waterfall

Søren Petersen

Co-Founder, Seymourpowell

Vice President and Creative Director, OnCue by Verizon

Founder, ingomar&ingomar consulting

Simon was a founding partner of Deepend in 1994 which grew into a global firm, becoming the number one creative agency in the UK for three years running and number one in the world in 2001. Following Deepend, Simon co-founded Poke in 2001, which was a vehicle to challenge everything he and his partners had learned, practiced and preached. Poke became the number one digital studio in the UK in 2006.

As an engineer, automotive designer and design researcher, Søren assists top-tier international organisations to translate business ideas into actionable design concepts for sustainable progress.

Richard is one of Europe’s bestknown product designers. Richard’s career has taken him from book and record-sleeve design, though advertising and film production design, to a commanding position on the international stage with Seymourpowell (which he created with Dick Powell in 1984).

Seymourpowell is now regarded as one of the world’s leading product and innovation design consultancies. Their clients include Ford, Virgin Galactic, Tefal, Casio, Victoria’s Secret, Guinness, Samsung and Unilever.

The consultancy has won numerous awards for design excellence over the past three decades, including several D&AD silver awards, the BBC Design Award and several DBA Design Effectiveness Awards.

The pair have also been awarded the D&AD President’s Award for Outstanding Contribution to Design, three shortlist nominations for the Prince Philip Design Prize and voted sixth Most Important Shakers and Movers in British Culture by the BBC. Richard himself has also won D&AD Awards for his work in graphic and advertising design, and the Smarties Innovation Award for book design.

He is a past president of D&AD (1999), has sat on the UK’s Design Council and was a founding board member of the DBA and in London.

In 2006, he was presented with a senior fellowship of the Royal College of Art. He has also received, with Powell, an Honorary Doctorate from the Michigan Centre for Creative Studies and an Honorary Masters Degree from the Surrey Institute.

In 2007 Simon became the first digital president of the D&AD, and he was also awarded the title of Royal Designer of Industry, the highest UK honour in design in recognition of his work in the area of digital design.

Simon sat as a trustee of the Design Council CABE and is currently on the advisory board for the Art Directors Club of New York.

Today he is the Vice President and Creative Director of OnCue, which was born in Intel’s Labs and acquired by Verizon early 2014 who’s purpose is to re-imagine television.

He lives in San Francisco with his family and works in Silicon Valley.

Since founding his consulting firm ingomar&ingomar in California in 1993, Søren has worked with BMW Group, DesignworksUSA, Ramboll Group, the Institute of Chartered Accountants in England and Wales, Stanford University, Copenhagen Business School, Fraunhofer Institute, Delft University, Hong Kong Polytechnic University, Kookmin University and Hanyang University.

His research areas are design strategy, methods and tools for bridging business and design using design quantification. This includes design & business model experimentation, design balanced scorecards, design driven portfolio management, inspirational design briefing, managing designers’ risk attitude and crowdsourcing design research.

— Elegant, swift, smart, fearless.

— Technology does not stand still and, in order to survive, a business must keep moving too. Wolf Interactive is a digital agency that can sense potential and see the innovations on the horizon. Wolf is tuned in to a client’s aims. It’s a boutique organisation, small enough to be nimble, keen enough to be fearless.

www.wolfinteractive.co

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Premier’s Design Awards 2015

Premier’s Design Awards 2015

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WELCOME TO THE AWARDS

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Premier’s Design Awards 2015

JOINT OVERALL WINNERS | Premier’s Design Awards 2015

Blackmagic Studio Camera Designed by: Blackmagic Design Commissioned by: Blackmagic Design

The Blackmagic Studio Camera is the world’s smallest broadcast camera with the world’s largest viewfinder, designed specifically for multi-camera live productions including talk shows, news and sporting events. At under $2000, it is a powerful yet accessible tool with all the functionality of a highend broadcast camera for one-tenth of the price.

Controlled remotely via a Blackmagic ATEM live production switcher, users have full lens control and the ability to simultaneously colour balance multiple cameras in real-time with Blackmagic’s free colour correction software. This ensures high quality, consistent footage across an entire live production.

“ THIS ENTRY DESERVES ACCOLADES NOT JUST BECAUSE OF ITS GREAT DESIGN, BUT ALSO BECAUSE OF THE BENEFITS IT BRINGS.” Judge’s Comment: Premier’s Design Awards 2015

Premier’s Design Awards 2015

Food Justice Truck Designed by: CobaltNiche Design and VMS Group Commissioned by: Asylum Seeker ResourceCentre (ASRC)

The Food Justice Truck is a mobile grocer with a difference. On one hand, it provides a fun, healthy and ethical shopping experience for day to day consumers and on the other, a life changing experience to those in the community who need it most. The system has been designed to offer a 75% discount on food purchases to people seeking asylum through the Asylum Seeker Resource Centre (ASRC), based in Footscray.

While existing ASRC meal and foodbank programs provide food security for more than 1,600 members, there are nearly ten times this amount spread throughout Victoria with a staggering 70% experiencing daily food shortages. Many people seeking asylum have no work rights or income and only few are able to receive reduced government benefits.

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‘ TO MAKE SUCH A PROFOUND DIFFERENCE TO ONE’S POTENTIAL – THE ULTIMATE DESIGN’.

Judge’s Comment: Premier’s Design Awards 2015

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Premier’s Design Awards 2015

Innovators of comfort Introducing the NEW BalanceAdapt™ System Our new range of BalanceAdapt™ recliners and sofas provide a unique comfort experience, ensuring perfectly balanced seating.

The responsive sitting system, which delivers a subtle and soft rocking motion, adjusts your sitting angle in conjunction with the movements of your body. Importantly, the recliner range includes our patented Stressless® Plus™ System, which provides exquisite lumbar and neck support. The unique headrest with sleep position ensures the ultimate comfort experience.

PROUD PARTNER

Premier’s Design Awards 2015

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stressless.com.au

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Premier’s Design Awards 2015

BEST IN CATEGORY | Architectural Design

MacKenzie Falls Gorge Trail Designed by: hansen partnership Commissioned by: Parks Victoria

The destruction of a footbridge during flooding in the Grampians National Park, Victoria, delivered a unique opportunity to explore and implement a new trail alignment re-connecting MacKenzie Falls to the historical Zumsteins Picnic Ground. hansen partnership prepared a concept plan for the MacKenzie Falls Precinct in order to guide the preparation of construction documentation for implementation works under Parks Victoria’s flood recovery program. The trail alignment was designed to emphasise natural features and identifies a more inspired route for visitors. A newly aligned footbridge, expanded mesh steps and a walkway contribute to the trail’s presence and identity within the region.

Premier’s Design Awards 2015

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FINALISTS | Architectural Design

Box Hill Institute, Integrated Technology Hub Designed by: Spowers Commissioned by: Box Hill Institute of TAFE This innovative building is a purpose-designed technical skills education facility. It fosters collaborative teaching and learning within varying environments and takes full advantage of exposure to Elgar Road by showcasing a progressive approach to contemporary vocational education, highly aligned to industry requirements. Box Hill Institute places a strong emphasis on ‘learning by doing’, and the key challenge of the project was to meet the specific technical requirements for teaching each trade within the allocated space.

Swanston Square Apartment Tower Designed by: ARM Architecture, Probuild and Aurecon Commissioned by: Grocon Swanston Square apartment tower stands at the intersection of Swanston and Victoria Streets.

Its southern and eastern facdes feature an 85-metre image of Wurundjeri Elder William Barak (c. 1824-1903), visible along Swanston Street.

ARM Architecture used 3D software innovatively to convert a photograph into a facade. The image is realised with white resin-based composite panels connected to the balcony floor slabs and contrasts with the black building.

Linking Docklands

Margaret Court Arena

Designed by: Cox Architecture, Aurecon and Oculus Commissioned by: City of Melbourne, Places Victoria and State Government of Victoria

Designed by: NH Architecture and Populous in Joint Venture Commissioned by: Major Projects Victoria

The Linking Docklands project provides critical connections and improves the urban design quality and physical environment of Melbourne.

It includes the Jim Stynes Bridge, carrying cyclists and pedestrians safely between the central city, Southbank and Docklands, extending the Capital City Trail from the eastern suburbs to the west.

The project is a design outcome of the Docklands Public Realm and the North Wharf Precinct Plans, developed by the City of Melbourne in conjunction with the State Government.

The transformed Margaret Court Arena features an additional 1,500 seats, the world’s fastest retractable roof, a new facade and a fully enclosed concourse area that enjoys spectacular outlooks to the river, parks and the Melbourne city skyline.

The redevelopment creates a new landmark for Melbourne Park that belongs to the legacy of civic buildings dotted along the Yarra Corridor, from the Olympic Swimming Pool and the Myer Music Bowl, to the Arts Centre and Federation Square.

Tower House

Victoria Harbour – City Quarter

Designed by: Andrew Maynard Architects Commissioned by: S+P and Overend Constructions

Designed by: ASPECT I OCULUS Commissioned by: Lend Lease Development and City of Melbourne

Tower House is a village externally and a home internally. The clients, S+P, and their twin sons asked for a home for community, art and nature to come together – what resulted was a village. Tower House is the result of endless conversations with a trusting, enthusiastic, patient and encouraging client. The words S+P used were carefully considered: nurturing, stimulating, gallery, museum, inspiring, delightful, both social and private, introverted and extroverted, legacy, responsibility, character, engaging, discourse and community.

ASPECT I OCULUS led the master planning, design, co-ordination, and implementation of this Docklands project - the Victoria Harbour City Quarter. Countering the perception of Docklands as windswept and unfriendly with large footprint built form; a fine grain public realm network of streets, laneways, play spaces, courtyards, temporary activation, integrated public art, a plaza, park and promenades was designed.

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Premier’s Design Awards 2015

BEST IN CATEGORY | Communication Design

Melbourne Art Book Fair Designed by: Fold Theory Commissioned by: National Gallery of Victoria

The National Gallery of Victoria (NGV) commissioned Fold Theory to be the architect of the inaugural Melbourne Art Book Fair in May 2015, held over three days in the Great Hall. The question was, how to furnish an 800m2, 13m high space, on an economical budget, with maximum aesthetic impact, whilst respecting an historically significant interior and minimising environmental costs?

The answer was to build from recyclable cardboard and reusable netting and sync the geometry with the architecture.

Premier’s Design Awards 2015

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FINALISTS | Communication Design

Exhibition and Communication Design: The Future is Here – RMIT Design Hub Designed by: Studio Roland Snooks, Stuart Geddes and Brad Haylock Commissioned by: RMIT Design Hub The Future is Here exhibition design, visual identity, exhibition signage, catalogue and the other graphic elements showcase the latest visual communication design and production technologies, as well as a number of advanced manufacturing techniques usually reserved for other disciplines, such as architecture or industrial design.

First World War Galleries Re-development Designed by: Cunningham Martyn Design Commissioned by: Australian War Memorial ‘Australia in the Great War’ is the $32 million 1,750m² redevelopment of the Australian War Memorial’s First World War. It is the first major refurbishment of the galleries in 40 years.

The re-development presented significant challenges in retaining and restoring the heritage values and character of the building while acknowledging the changed concept of commemoration and presenting the story of the First World War with veracity, depth and relevance to Australians today.

Homecamp Brand Identity

Signature Oysters

Designed by: The Company You Keep Commissioned by: Homecamp

Designed by: Next Marketing Commissioned by: Signature Oysters

Homecamp is an online retailer and manufacturer of quality outdoor products.

Focused on inspiring a new generation of urban Australians to explore the great outdoors.

Next Marketing helped Signature Oysters launch and create an effective brand that has, in less than three months, changed the status quo, challenged the way oysters are marketed in Australia and allowed Signature Oysters to compete effectively as a respected player in the Melbourne food scene - a notoriously difficult market to break into.

A monogram of a “H” made of two-linked trees within a “C” creates a visual shorthand for the business. Conveying at a glance the landscape of the business and hinting at the club like sense that connects outdoor enthusiasts.

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Premier’s Design Awards 2015

FINALISTS | Communication Design

The Line Designed by: Canyon Commissioned by: Our Watch Sometimes, there’s no argument about where to draw the line in friendships and relationships.

But the line can get blurry. The Line is for young people. It talks about relationships, gender, sex, bystander action, technology and communication.

It’s about how to keep behaviours healthy and respectful, avoiding crossing the line that makes someone feel frightened, intimidated or diminished.

The goal is to prevent violence before it occurs by addressing underlying factors that contribute to violence against women. The principle aim of the campaign is to encourage young people to develop healthy and respectful relationships through changing attitudes that support violence.

The Pet Grocer Brand and Packaging

720 Bourke Street Wayfinding Solution

Designed by: Work Art Life Studios and Convex Packaging Commissioned by: Gunn and Taylor Printers

Designed by: Adherettes Commissioned by: Adherettes

The world of pets is saturated with fluffy, plump, over worked imagery which mostly is a mashup of Hello Kitty, Miffy, Teletubbies, Hairy Maclary, tissue box graphics, the Boxing Kangaroo to friendly technical drawing. The owners of The Pet Grocer, a pet product stall in the South Melbourne Market complex, approached Work Art Life seeking an alternative - an image and brand reflecting pets and owners that live diverse and individual lives.

A digital wayfinding solution and branded signage produced for corporate building, 720 Bourke Street reflects and integrates with the building fabric.

Contours, curves and layered organic geometric forms inspired the project. The concept required deep consideration of employee behaviour to obtain insights and create a solution able to simplify navigation. The design concept called for a high-end product that is visually seamless, able to be formed, layered and illuminated. Corian was used for the digital wayfinding solution while fabricated aluminium was used for the signage.

Post installation a significant shift in behaviour has occurred and the building experience has improved.

CONNECT

RESPECT

MAKE IT POSSIBLE

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Premier’s Design Awards 2015

BEST IN CATEGORY | Design Strategy

Placing Melbourne at the Forefront of Sustainability Designed by: Ideation and Advantage Engineering Commissioned by: frank green

SmartCup is a reusable coffee cup by frank green and together with CafePay system, ofers a world-first solution that allows users to pay for their coffee / food with a SmartCup and offers rewards for purchasing sustainably.

The objective is to transform conumers’ attitude to disposable cups and in doing so, dramatically reduce their damaging impact on the environment. frank green’s breakthroughs in reusable product design and innovation have effectively removed the barriers that have prevented traditional reusable cups from gaining mainstream appeal.

Premier’s Design Awards 2015

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FINALISTS | Design Strategy

Aesop Design Strategy Designed by: Aesop Commissioned by: Aesop Since 1987 Aesop has believed that good design is integral to their business. As a vertically integrated business, they have incorporated design thinking in all functions from R&D through to retail sales.

“We honestly believe that design can make a real difference not only from a business perspective but also in the lives of our customers, employees and the communities in which we operate. When making decisions, design is almost always a key determinate of the outcome and our Creative Director participates in decisions across many areas of the business that ‘design’ personnel are normally omitted”.

Deck Future Australia Designed by: Deloitte Centre for the Edge Australia Commissioned by: RMIT University, Games and Experimental Entertainment Laboratory (GEElab) Deck Future Australia is a social card game and, sneakily, a gameful strategic innovation tool that lets you play through convergent ideas for a prosperous, prospective Australia, and the world beyond.

Combining and shaking up growth areas, key technologies and impacts - amongst them, albeit on a less serious note: Zombies! - this card game can help spawn as well as challenge the next level of business ideas, whilst letting players reflect on ethics and values. The Deck can also be used to create absolutely ridiculous endeavours, if that feels like a better pastime for the future.

Australian Turkish Friendship Memorial Designed by: Tectura Architects and Matthew Harding Commissioned by: Turkish Sub-branch of the Victorian RSL and Victorian RSL The Memorial Sculpture marks the 100th anniversary of the Gallipoli landings and pays tribute to the shared history between Australia and Turkey. The memorial creates a functional and aesthetic public place that appeals to a broad range of users for the contemplation on the impact of war, and provides a platform for current and future generations from both cultures to reflect on the respect and friendship resulting from this story.

Delivering Better Information and Services Designed by: Huddle Commissioned by: Department of State Development, Business and Innovation, Bienalto, Victorian Government In 2014, the Victorian Government released the ICT Strategy and Digital Strategy that focused on improving the customer experience through the use of digital channels first. To achieve the goals in the strategy, the digital engagement team asked Huddle to help them in its customercentred approach to design and delivery of government information. They also wanted to drive promotion of an enhanced cross-departmental and customer collaboration approach.

Bank Australia Designed by: TANK Commissioned by: Bank Australia As part of the bank’s strategic plan in early 2014, the Board decided to take the progressive step of rebranding from bankmecu to Bank Australia.

This strong and unambiguous name would be the first step in owning the positioning of Australia’s first 100% customer owned responsible bank - further driving its commitment to create mutual prosperity for customers, shareholders and Australia. The design team worked closely with the Board and Executive teams to develop a brand strategy, communications, design and user experience platform that was both genuine and human in every aspect.

Habitech Systems Designed by: Habitech Systems Commissioned by: Habitech Systems Habitech Systems designs and builds a new generation of high quality, sustainable buildings using innovative, manufactured modular components.

Good architectural design and a ‘cradle-to-cradle’ approach lies at the heart of delivering more sustainable buildings, with the system allowing for limitless design applications. Habitech’s 3D design tools provide live costing of components linking architectural modelling directly to customised manufacture of buildings. Panelised, flat-packed and hand-liftable building components create fast, super insulated and air-sealed houses reducing heating and cooling energy requirements by 70-80%.

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Premier’s Design Awards 2015

BEST IN CATEGORY | Digital Design

Elements Designed by: Dr Jonathan Duckworth, Mr Ross Eldridge, Ms Nina Bennett - RMIT University, Professor Peter H Wilson, Dr Nick Mumford, Australian Catholic University Professor David Shum, Professor Patrick Thomas, Griffith University, Dr Gavin Williams, Epworth Hospital Commissioned by: Australian Research Council and Australia Council for the Arts

Elements is an interactive tabletop environment designed to support movement assessment and rehabilitation for individuals with an acquired brain injury. Brain injuries often result in impaired hand and reach function, which is profoundly disabling for those affected. The Elements system provides the patients with an intuitive workspace that affords basic gestural control.

Elements integrates digital media software, tangible user interfaces (TUIs), augmented feedback, and artistic expression to enhance patient’s motor and cognitive skills. The results of clinical evaluations indicate that patients relearned movement skills, increased their level of engagement, motivation and self-esteem, and importantly day-to-day functioning also improved.

Premier’s Design Awards 2015

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FINALISTS | Digital Design

IBM CrowdTracker

Immersive Display Suite

Kalora Website

Designed by: IBM Interactive Experience, IBM Marketing and Communications and IBM Research Commissioned by: Tennis Australia and Aruba Networks

Designed by: ASPECT Digital Commissioned by: Charter Hall

Designed by: Chromatix Commissioned by: Kalora

Choosing a home or commercial space off the plan is usually based on a number of decisions.

Immersive Display Suite (IDS) is based on virtual reality technology. This revolutionary product gives potential buyers/tenants the ability to navigate inside the built environment, gain a realistic feel for the space, and complete the specification process all inside the IDS - all at the click of a button.

To match the stunning elegance of the Kalora wood heater range, Chromatix created a digital platform that would reflect the intended aesthetic of the products, allowing customers to relate to the homely interiors with the heaters in action. The overall theme resulted in giving the viewer a warm, home-based feeling and provided a stronger connection with the brand.

Tennis Australia and IBM CrowdTracker provided fans with insights to make decisions about how to experience the tournament. By meshing together the physical data from WiFi-enabled mobile devices and geo-encoded social media posts, IBM CrowdTracker allows tennis fans on the grounds, and around the world, to visualise the movement of crowds and the buzz of social media on a beautiful map of the grounds, enabling the fans to plan their Grand Slam experience in real-time.

They can view how their choices work together, and have a total appreciation of the final product’s look and feel. ASPECT’s IDS will export a full specification sheet of these choices including pricing.

Site of Hope Website Designed by: Chromatix Commissioned by: Site of Hope Site of Hope is an initiative by a dedicated group of Christians to advance the message of Hope into the world through creative, typographyfocused art pieces posted on Facebook and Instagram, with lively events held regularly for designers and artists to gather, be inspired, and make artworks in a fun and creative atmosphere - all under a common banner.

Whitehouse Institute of Design Custom Online Presence Designed by: Wolf Interactive Commissioned by: Whitehouse Institute of Design, Australia Established in 1988, Whitehouse Institute of Design is a leading educator in the creative industries, encompassing; fashion, styling and creative direction, and interior design. A new strategy and website was required to reflect Whitehouse’s standing in its industry. The site needed to showcase Whitehouse in a more engaging way, utilising vast amounts of rich media at its disposal.

Wolf created a sophisticated, responsive design to position Whitehouse at the forefront.

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Premier’s Design Awards 2015

BEST IN CATEGORY | Product Design

Blackmagic Studio Camera Designed by: Blackmagic Design Commissioned by: Blackmagic Design

The world’s smallest broadcast camera with the world’s largest viewfinder, designed specifically for multi-camera live productions like talk shows, news and sporting events. At under $2000, it is a powerful yet accessible tool with all the functionality of a highend broadcast camera for one-tenth of the price.

Premier’s Design Awards 2015

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FINALISTS | Product Design

Balsa-lation

Blackmagic Cintel Film Scanner

Designed by: Vault Industrial Design and Swinburne University of Technology Commissioned by: Australian Centre for International Agricultural Research, The PNG Balsa Company, Timberwood Panels and Austral Plywoods

Designed by: Blackmagic Design Commissioned by: Blackmagic Design

Balsa-lation is an interior lining product utilising balsa wood as a core substrate material in sandwich panels. This product offers a sustainable alternative to un-sustainable Medium Density Fibreboards (MDF) and Polymer foam interior wall/ceiling linings.

Cintel is the world’s first affordable motion picture film scanner, acquiring stunning real-time Ultra HD scans for under $30,000. Compact and simple, it replaces bulky, complex units costing hundreds of thousands of dollars, eliminating the need for expert assembly and operation.

This has profound cultural implications for institutions and creative individuals alike.

Libraries and museums can, for the first time, affordably scan vast catalogues of fragile archival film, preserving rare and important historical footage against inevitable degradation.

Blackmagic URSA

Palm Plate and Bowl Collection

Designed by: Blackmagic Design Commissioned by: Blackmagic Design

Designed by: Palm Products Commissioned by: Palm Products, Atlas Tooling, Majeed Ariketty, DuPont and Wittmann Battenfeld

URSA is a high-end digital cinema camera designed specifically for the production of feature films, documentaries and news gathering.

It is the world’s first camera to allow users to upgrade their equipment and at a quarter of the cost of similar products and puts an entire suite of professional film production equipment within reach of independent filmmakers.

An intricate intersection of high-end materials, technology, advanced manufacturing and beautiful design. Two disruptive technologies have enabled significant advances in design, functionality and sustainability over melamine products. The first is a new super-tough material called Sorona® from DuPont™. It contains 35% renewably sourced material. An additive that assists the surface to be highly scratch-resistant. The second is the use of 2-shot moulding technology to economically add an integral coloured non-slip ring.

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Premier’s Design Awards 2015

FINALISTS | Product Design

Stealth Shovel

SwannOne

Velo Twista Balance Bike

Designed by: Troy Backhouse at t-bac design Commissioned by: John Pigitsaki

Designed by: Outerspace Design and Intamac Systems Commissioned by: Swann Communications

Designed by: CobaltNiche Design Commissioned by: YVolve Sports

The Stealth Shovel is a more effective and easier to use transfer shovel. The Stealth Shovel has an added top blade which works with the bottom blade to control the quantity and weight of content lifted when shovelling or moving materials around. The blades have been designed with deliberate angles for easy release of materials, particularly when turning the shovel with a conventional twist action.

The SwannOne system has been purposefully designed to be a simple, affordable, and expandable smart home system that puts control in the user’s hands. At the heart of the system is the smart Hub that can communicate with a range of Swann products and a host of third party devices.

Everything is controlled via an intuitive smart phone app. The Hub and app humanise technology, moving away from a ‘black box’ solution. The system consolidates a multitude of technological features into an approachable format and aesthetic that fits into modern homes and lifestyles.

Balance bikes help children master balance and steering before pedal power. The Velo Twista extends this concept to children too young to balance on two wheels through a very clever mechanism, combining the functionality of a tricycle and balance bike. Twista suits children from approximately 18 months to 5 years old, a significant span relative to a young child’s physical and spatial development, potentially replacing three traditional ride-on toys. The concept of a bike that develops with the child was born from user insights and CobaltNiche’s principal of integrating socially responsible design into product design projects.

Premier’s Design Awards 2015

BEST IN CATEGORY | Service Design

Food Justice Truck Designed by: CobaltNiche Design and VMS Group Commissioned by: Asylum Seeker Resource Centre (ASRC)

While existing Asylum Seeker Resource Centre meal and foodbank programs provide food security for more than 1,600 members, there are nearly ten times this amount spread throughout Victoria with a staggering 70% experiencing daily food shortages. Many people seeking asylum have no work rights or income and only few are able to receive reduced government benefits. The Food Justice Truck has been designed to help improve food security for the most vunerable in our community and is a brilliant showcase for what design thinking can do when applied to real issues.

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Premier’s Design Awards 2015

FINALISTS | Service Design

Australian Turkish Friendship Memorial

Better Together Model of Care (Rathdowne Place)

Indoor Fabric Presentation, Selection and Sales Kit

Designed by: Tectura Architects and Matthew Harding Commissioned by: Turkish Sub-branch of the Victorian RSL and Victorian RSL

Designed by: Australian Unity Retirement Living Commissioned by: Australian Unity Retirement Living

Designed by: FX Design and Viewscape Commissioned by: Sampling International

The Memorial Sculpture marks the 100th anniversary of the Gallipoli landings and pays tribute to the shared history between Australia and Turkey. The memorial creates a functional and aesthetic public place that appeals to a broad range of users for the contemplation on the impact of war, and provides a platform for current and future generations from both cultures to reflect on the respect and friendship resulting from this story.

ReachOut Australia Designed by: Jo Szczepanska Commissioned by: ReachOut Australia The ‘Using ReachOut.com’ section was found to be often overlooked on the homepage with only 1.35% of ReachOut Professionals web traffic flowing through to it’s content. Looking broadly the ReachOut Professionals team conducted in-field interviews, card sorts and site data analysis to paint a picture of what professionals expected to be in ‘Using ReachOut.com’ section of the site and how content could be presented to meet their needs.

This socially driven model of care (as opposed to a clinically driven model) highlights the importance of being socially inclusive, of building a community and of blurring the division between residents and staff. This flexible, person centered service brings residents, families and staff together in a supportive, relaxed and very human manner. Resident participation in the activity of daily life is supported by staff.

TastyBeats – Celebrating Heart Rate Data with a Drinkable Spectacle Designed by: Exertion Games Lab, RMIT University Commissioned by: Exertion Games Lab, RMIT University TastyBeats is a fountain-based interactive system that creates a fluidic spectacle of mixing sport drinks based on heart rate data of physical activity, which the user can later consume to replenish the loss of body fluids due to the physical activity. TastyBeats contributes to the human energy cycle, where the energy, which is lost during physical activity, is given back to the body in the form of a drink.

Taking a consumer centric approach, the kit enables a consultant from one of Viewscape’s retail partners to comprehensively assess customer needs and build an experience that delights and fits beautifully into people’s lives. The kit incorporates fabric and blind category selection for light control, privacy and window adornment and also includes tools for use in home to help both the consumer and retail partner provide the most beautiful blind design for the consumer’s home.

We believe in a better Australia and a better world through design Australia’s Good Design Awards Open for Entry February 2016 good-design.com

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