English Book 2019

THE

+57 318 340 1446

gonzach@hotmail.com

issuu.com/gonzo112/docs/book_2019_english

P R O F I L E

Hi, my name is Gonzalo Chacรณn Navarro, communication designer with more than 6 years of experience working in areas like branding, advertising and digital media.

This are some clients that I have worked: - Grupo Coomeva - Electrojaponesa - The World Games 2013 - Comfandi - Fundaciรณn WWB Colombia - Grupo Cenagro - Propal

EXPERIENCE McCann Worldgroup (Jr. Creative designer) Enero 2012- Julio 2012 Himalaya Digital Agency (Digital Designer) Junio 2013- Octubre 2013 Inhouse Grupo Coomeva (Senior Creative Designer) Enero 2014 - Octubre 2017 IHQ (Art Director, 3 months project) Octubre 2017 - Diciembre 2017 Mazdi Design Innovation (Art Director) Enero 2018 - Actualidad

STUDIES Universidad Autónoma de Occidente Communication Design 2007-2012, Cali - Colombia Universidad Autónoma de Occidente Marketing Specialization 2012 - 2013, Cali - Colombia Escuela de Diseño Altos de Chavón International Summer 2010 La Romana, Dominican Republic Universidad Minuto de Dios Design Thnking Course 2019-Actually finishing the studies

B R A N

D I N G

Client: Selli City/Country: Atlanta - U.S.A. Agency: Mazdi Design Innovation.

Project: Conceptual and graphic development of the brand and corporate identity of Selli.

The objective was to represent brand values like youth, life and natural products.

The line of packaging and envelopes that I created, shows the organic and natural that the product represents, entering in a unique category in the market (Yerba Mate Supplements).

Client: Lollifruit City/Country: Miami - U.S.A. Creative Studio: Zach & Co. Project: Development and graphic guidance of the Lollifruit brand. Its main objective was to show the cheerful way of eating ice cream with a great benefit that are 100% natural products.

Graphic guidelines were developed showing the main flavors that the product had.

Client: Cenagral City/Country: Cali - Colombia Agency: Mazdi Design Innovation Project: Graphic development of Sembrando Futuro brand by Cenagral. Its objective was to reflect brand pillars such as respect, innovation, teamwork, productivity and quality.

Dulces momentos

INNOCENZA El poder de lo real

CRUZ C o n st r u c t i o n

Andrés Enríquez Obesidad y Metabolismo

A D V E R T

T I S I N G

a d i v a l n a g n o l o que pr

que prolongan la

Client: Propal City/Country: Cali - Colombia Agency: Mazdi Design Innovation.

vida

Project: Under the concept Ęź500 reasons that prolongs lifeĘź, our main objective was to sensitize people to use the paper by showing that protects the planet and is part of each stage of our lives.

Client: Promédico City/Country: Cali - Colombia Agency: Mazdi Design Innovation.

Project: Under the concept of the campaign ʼBeing a Doctor guarantees your wellnessʼ seeks to show the institutional and corporate values of being part of the Colombian Medical Employees Fund and its different benefits of being part of Promédico.

LAS MEJORES

LAS MEJORES EN UN SOLO LUGAR

EN UN SOLO LUGAR

LAS MEJORES

LOS MEJORES

LOS MEJORES

EN UN SOLO LUGAR

EN UN SOLO LUGAR

EN UN SOLO LUGAR

Te presentamos nuestra tarjeta Night Club que te permite disfrutar de todos nuestros beneficios como asociado.

Te presentamos nuestra tarjeta Night Club que te permite disfrutar de todos nuestros beneficios como asociado.

Te presentamos nuestra tarjeta Night Club que te permite disfrutar de todos nuestros beneficios como asociado.

Acceso ilimitado a los establecimientos autorizados Conciertos

No Cover Descuentos especiales

Client: La Maldita Primavera City/Country: Cali - Colombia Agency: Mazdi Design Innovation.

Acceso ilimitado a los establecimientos autorizados Conciertos

No Cover Descuentos especiales

Acceso ilimitado a los establecimientos autorizados Conciertos

No Cover Descuentos especiales

Project: Under the concept of the ʻʼ The best nightclubs in one place ʼʼ , we are looking to present the new Night Club card that offers to the clients discount in concerts, free private entrance in night clubs and discounts in entretainment.

Client: Pedigree City/Country: Mexico City- México Creative Studio: Zach & Co. Project: Under the concept of ʼLittle piece of love for every dayʼ , the goal was to show the benefits of your best friendʼs wet food and why Pedigree is always the best option.

Client: Ambienta City/Country: Cali - Colombia Agency: Mazdi Design Innovation.

Proyecto: ĘźLive AmbientaĘź campaign seeks to highlight the natural spaces of the company by offering a wide variety of services.

D I G I

I T A L

DISTRIBUIDORES AUTORIZADOS DE STIHL

Client: Nauty 360.

City/Country: Cartagena - Colombia Creative Studio: Zach & Co.

Project: UX and UI design for Nauty 360 website.We created the website in all digital platforms (Responsive Design) to show that nauty doesnĘźt sells boats, sells experience to all the users.

Client: Obra Estudio & Estrategia Creativa City/Country: Cali - Colombia Agency: Mazdi Design Innovation

Project: UX and UI design for Obra landing page.

We created the landing page in all digital platforms (Responsive Design) to show the portfolio of the creative studio to get more clients in USA and Colombia.

Client: Agricola Montana City/Country: Cali - Colombia Agency: Mazdi Design Innovation

Project: UX and UI design fot Agricola Montana. landing page. We created the website in all digital platforms (Responsive Design) to show the different products that Agricola Montana offer to the clients.

THE