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Gonzaga University 2013-2014

STUDENT PUBLICATIONS MEDIA KIT


502 E. BOONE AVE. MSC 2476 SPOKANE, WA 99258 adoffice@gonzaga.edu

AD OFFICE: 509-313-6839 ADVISOR: 509-313-5865


We are GU... Gonzaga University is dedicated to the Jesuit, Catholic, humanistic ideals of educating the mind, body, and spirit to create men and women for others. Located on the north bank of the Spokane River, Gonzaga University inspires and transforms people to shape a better world through education, character, service, and faith.

7,874 4,906 1,553 28,141 $2.35 TOTAL ENROLLMENT

TOTAL UNDERGRADUATES

STAFF + FACULTY

UNDERGRADUATE ALUMNI OF RECORD

PROJECTED YEARLY DISCRETIONARY SPENDING BY GONZAGA STUDENTS

million*

* O’Donnell Learn, LLC, 2012

COVER PHOTO: Austin Ilg, Class of 2015 PHOTO AT LEFT: Zack Berlat, Class of 2011 GRAPHIC DESIGNER: Erin Burns, Class of 2012

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The Gonzaga Bulletin The award-winning Gonzaga Bulletin is the official student newspaper of Gonzaga University. Published weekly on Thursdays, the Bulletin provides the Gonzaga community with coverage of news, sports, arts and entertainment, opinions, and features. The Bulletin hires more than 70 students as writers, photographers, editors, and managers. Thousands of students, faculty, staff, alumni, and other members of the community read the Bulletin each week.

Distribution: 3,000 copies Distribution Locations: 30 Format: Broadsheet

Rates Local rate: $10.00 per column inch National rate: $11.00 per column inch Nonprofit rate: $9.00 per column inch Color ads are noticed an average of than black and white ads

60% more

ADD FULL COLOR Open rate: Add $7.00 per column inch

Sizes One column = 1.556” Two columns = 3.222”

FULL PAGE

Three columns = 4.875” Four columns = 6.542”

HALF PAGE

Five columns = 8.208” Six columns = 9.875”

QUARTER PAGE

EIGHTH PAGE

16TH PAGE

(6 col x 20 in) (6 col x 10 in)

(3 col x 10 in)

(6 col x 5 in) $1,200.00 local rate BW $2,040.00 local rate Color

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$600.00 local rate BW $1,020.00 local rate color

$300.00 local rate BW $510.00 local rate color

(2 col x 7.5 in) (5 col x 3 in) $150.00 local rate BW $255.00 local rate color

(2 col x 4 in) $80 local rate BW $136.00 local rate color

Sample Sizes Only. Other Sizes Available.


Over

92%

of students read the newspaper*

2.7 90%

readers per copy**

of Gonzaga students have visited a business advertised in The Bulletin*

* Fall 2012 Gonzaga Readership Survey **2011 Re:Fuel Readership Study

PHOTO: Molly Johnston, Class of 2012

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Bulletin Basketball Sections

Sponsor a ZagFan Poster: ZagFan Posters are full page, full color, newspaper sheet pullouts with a rally cry on the front and your sponsorship ad on the back. ZagFan Posters will be inserted into the Bulletin before a home game against a major rival. $1,000.00 sponsorship.

2 GONZAGA VS. PORTLAND

ZagFan Poster Example:

FRONT Proud Sponsor of Gonzaga University

E R E H

U.S. Bank is the only bank on Campus. Enjoy all the benefits of U.S. Bank Student Checking, plus your first order of Gonzaga logo checks free!*

D A R

For more information or to open a Student Checking account, stop by your Gonzaga campus U.S. Bank branch today!

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YOU

usbank.com

*U.S. Bank Student Checking Accounts offer no monthly maintenance fees or minimum balance requirements. All regular account opening procedures apply. Fees for non-routine transactions and paper statements may apply. $25 minimum deposit to open an account. Free first order of Gonzaga or U.S. Bank logo checks or 50% discount on most other check styles (limit 150). Deposit products offered by U.S. Bank, N.A. Member FDIC.

Gonzaga University Campus Branch 509-325-7027 Crosby Student Center

ZagFan Poster Example:

BACK Dimensions: 20�w x 9.875�h


Basketball Sections: Sponsor a Go Zags! Placard: “Go Zags!” posters are distributed in the Bulletin year round. Your business can sponsor the back of this fan favorite. $2,000.00 Sponsorship. Go Zags! Placard Example:

The Gonzaga Bulletin highlights the Men’s and Women’s Gonzaga basketball teams with a commemorative preview edition of the paper. Join in the excitement of the season by advertising in these popular issues! Special Section rate: 2 col x 4 in. full color ad = $200.00

Example Page:

FRONT

GO ZAGS! Go Zags! Placard Example:

BACK Placard Dimensions: 11.75”w x 8.75”h We’ve celebrated with Bulldog athletes for years, providing the finest championship rings in the industry. Now it’s your turn to celebrate your college experience as a Zag. fall family weekend jostens special

40% OFF

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Multi-Media Bundling Options Adding Online and Social Media advertising to any marketing campaign can signficantly increase the effectiveness and reach of your marketing efforts. Check out the Gonzaga Bulletin Online, as well as our Twitter and Facebook pages!

Online Display Ad Rates Bundled with Print* Bundling online and print is a great way to reach your market across multiple platforms! Advertising online gives your business exposure to our online users throughout the entire month.

Leaderboard (728px x 90px) Top Tile (200px x 90px) Top Box (300px x 250px) Banner (468px x 60px) Peel Back (Ask for Details)

*Bundling rates available only with print display ad purchase.

BULLETIN SOCIAL MEDIA facebook.com/gonzagabulletin twitter.com/gonzagabulletin

Sponsored Facebook Post & Tweet Rates Number of Print Ads Running Open Rate 4x 6x 8x 10x 12x Facebook Posts $ 60.00 20% 25% 30% 35% 40% Tweet $ 60.00 20% 25% 30% 35% 40% Already run print advertising & love it? Mix it up! Try adding Facebook and Twitter to your print campaign and you will receive a discount on our social media products (discount level depends on the frequency of your print ads).

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$300.00 per month $240.00 per month $240.00 per month $200.00 per month $480.00 per month


The Bulletin Onlinewww.gonzagabulletin.com The Gonzaga Bulletin Online reaches more than 37,000 page impressions per month. Advertising with this burgeoning website is a great way to reach alumni, prospective students, parents, and community members in addition to our student body, staff, and faculty.

37,000 A

B

AVERAGE MONTHLY IMPRESSIONS

RATES + SIZES: Per 1,000 impressions

A

Leaderboard (728px x 90px)

$25.00

B

Top Tile (200px x 90px)

$20.00

C

Top Box Rail (300px x 250px)

$20.00

D

Banner (468px x 60px)

$16.00

NOT

Peel-back (Ask for details)

$40.00

SHOWN

C

CLASSIFIEDS: D

Go to www.gonzagabulletin.com to order classifieds

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Bulletin Special Promotions PHOTO BY Alex Dumke, Class of 2012

CAUGHT READING

PUZZLE SPONSORS Crossword + Sudoku Puzzle sponsorships are a high-impact placement in our newspaper. Engage readers while they are actively involved with The Bulletin. Secure prime placement next to the most fun and interactive section of the newspaper.

2x2 sponsor 2x5 sponsor

$50.00

$120.00

2x5 sponsor

73% of students are familiar with Caught Reading

$120.00

Rates: $25.00 gift certificate + $50.00 cash per issue Every week, one lucky student is “caught reading,” and receives a $25.00 gift card, or credit, to your business. Weekly winners and sponsors are highlighted in the following week’s issue of The Gonzaga Bulletin and on The Bulletin’s Facebook page. Make your business a prize to be won; Caught Reading is a recognized campus favorite!

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INSERTS $300 per 3,000. Maximum size is 11x12 inches, minimum size is 5.5x5.8 inches. A copy of your insert must must be approved by the Advertising Manager prior to publication. Advertisers are charged with printing the inserts and delivering the inserts to our publisher: Target Media NW, 13026 W McFarlane Rd., Bldg. D-2, Airway Heights, WA 99001. Inserts are due to the publisher the Monday before the run date.


SAVOR DINING GUIDE Placement in Savor, our magazine-style dining guide, gives you the opportunity to not only promote your restaurant, but also to build relationships and strengthen rapport with our undergraduates and the rest of the Gonzaga community. Savor is released during times of celebration on campus, including Fall Family Weekend and Commencement. Savor provides you with the perfect opportunity to invite families to celebrate in your restaurant. Each sponsorship includes a brief story about your business, in addition to photos and contact information; you may also upgrade your sponsorship in Savor with an additional display ad. We invite you to join Gonzaga students, family, friends and alumni in celebration of good food and community.

Publication Date

Rates + Sizes

October 17, 2013

Distribution

S

One annual edition distributed multiple times: Fall Family Weekend - October Valentine’s Day - February March Madness - March GEL Weekend - April Graduation - May Orientation - August

teelhead Bar & Grille

218 N Howard St. Spokane, WA 99201 (509) 747-1303

Lunch & Dinner 11am – 12am Mon – Sun Happy Hour 3pm - 6pm Mon - Fri 9pm - Close Mon - Thu 11am - 12am Sun

steelheadbarandgrille.com

$$

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teelhead Bar and Grille gives patrons a rare look into historic industrial Spokane, while incorporating contemporary accents that make for a comfortable and inviting atmosphere. This upscale pub emphasizes the comfort guests will feel upon arrival, and with a menu that serves everything from a Chicken Teriyaki Burger to Blackened Scallops Linguine, it is easy to see why. The hammered copper fireplace and warm, textured walls make Steelhead a great choice for a familyfriendly outing or a couples’ date night. Offering generous portions and gluten-free menu items, Steelhead has a little something for everyone. Located in the heart of downtown Spokane, Steelhead’s menu items display American pub influences with a Northwest flair. The Smoked Steelhead appetizer is the most popular appetizer, while the Champagne Halibut, an Alaskan filet poached with a house champagne sauce, is the signature entrée. Steelhead offers happy hour from 3:00 to 6:00pm Monday thru Friday with additional hours from 9:00pm to close Monday thru Thursday and all day Sunday. Extensive cocktail, beer, and wine lists paired with any number of delicious appetizers makes for a memorable night out on the town. Be sure to check out Steelhead on Facebook and Twitter by searching “Steelhead Grille”!

GONZAGA

Full Page Listing: 5.25”w x 8”h

GONZAGA

Full Page Display: 5.25”w x 8”h

Full Page Listing and Full Page Display (pictured above)* $500.00 *Upgrade to centerfold placement for $100 Full Page Listing and Half Page Display $450.00 Full Page Listing or Display $300.00

Loco Dogz

Loco Dogz is changing how people eat, one dog at a time! Using fresh, made from scratch, locally sourced ingredients; Loco Dogz offers gourmet hotdogs made to authentic regional recipes. From the most popular “Jalisco” topped with homemade roasted salsa, cheese sauce, and bacon to the “Chicago” dog with its unique neon relish and sport peppers flown in from the “Windy City” to other unique choices such as the “N’awlins,” a spicy Andouille sausage topped with kickin’ house made BBQ sauce and grilled onions. Whether a quick lunch or a night out with the family, this campus bordering restaurant provides a fun, upbeat environment for all ages. One taste of Loco Dogz and you’ll be part of the pack! Vegetarian options available.

829 E Boone Ave. Spokane, WA 99202 (509) 321-7069 Lunch & Dinner

Half Page Listing: 5.25”w x 4”h

11am – 10 pm Mon – Wed 11am – 3:30am Thu – Sat 11am – 8pm Sun loco-dogz.com

$

Half Page Display: 5.25”w x 4”h a dining & food guide to the Spokane area

2012-2013

dining guide for the spokane area 2012-2013 gonzaga’s

SPECIAL ADVERTISING SUPPLEMENT OF:

Dining Guide

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Half Page Listing and Half Page Display (pictured above) $350.00 Half Page Listing or Display $200.00

After you have purchased a listing and/or display ad, our creative staff is here to assist you in building your advertising space in Savor, including copy writing, photography, and graphic design. Deadlines: September 12, 2013 September 17, 0213 September 20, 2013 October 2, 2013

Savor Contracts Savor Questionnaires Artwork, Listings, and Display Ads Final Proof Approval

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Student Planner

The extremely popular Student Planner is distributed in August and is a critical aspect of Gonzaga’s culture and day-to-day life. The planner contains a full-year academic calendar, information on student services, the student code of conduct, and other valuable resources for students. Students make use of the planner throughout the academic year. Ask your account executive for more information.

GonzaGa

4,700

students receive the Student Planner in late August and early September

The Gonzaga Student Planner is used by

84%

of students

RATES + SIZES:

Student Planner 2012 - 2013

Back Cover (Color: 6”w x 9”h) Full Page (5”w x 8”h) Half Page (5”w x 3.75”h) Quarter Page (4.25”w x 3.75”h) Eighth Page (2.25”w x 1.75”h) Two Line Listing Additional Line

$2,095.00 $1,495.00 $795.00 $495.00 $295.00 $195.00 $40.00

Campus Directory Reach out to thousands of students, faculty and staff by advertising in the Gonzaga Campus Directory. This valuable resource is actively distributed to the Gonzaga community and used for the entire year. Space is limited, so schedule your advertisement soon.

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RATES + SIZES: Premium Placements

Premium placements are run on the back cover, inside front cover, inside back cover or insert page. Premium placements run in full color and include a free business directory ad and bold listing.

Full Page Premium (7.5”w x 10”h) $3,000.00 1/2 Page Premium (7.5”w x 4.875”h) $1,600.00 1/4 Page Premium (3.625”w x 4.875”h) $850.00

Business Directory includes free bold listing Full Page (7.5”w x 10”h) 1/2 Page (7.5”w x 4.875”h) 1/4 Page (3.625”w x 4.875”h) 1/8 Page (3.625”w x 2.375”h) 1/10 Page (3.625”w x 1.75”h) 1/16 Page (3.625”w x 1.125”h)

Listings

$1,200.00 $800.00 $550.00 $350.00 $250.00 $200.00

Bold Listing $110.00 Extra Line $60.00


Spires Yearbook The award-winning Gonzaga University Spires Yearbook captures the highlights and achievements of the school year. The support of the business and professional community is critical to providing a quality yearbook for the University. Yearbook advertising provides a wonderful opportunity to reach out to current students and recent alumni as they make key financial decisions. Spires offers discounted early commitment pricing. All contracts signed and paid prior to January 30th will receive the early commitment price of 10% off the open rate. Ask your sales rep for more information.

RATES + SIZES: Full page (8.35”w x 11.3”h) Open rate $1650 / Early rate $1485 Half page (8.35”w x 5.6”h horizontal, or 4.1”w x 11.3”h vertical) Open rate $900 / Early rate $810 Quarter page (4.1”w x 5.6”h) Open rate $495 / Early rate $445.50 Eighth page (4.1”w x 2.75”h) Open rate $350 / Early rate $315

Parent Guide At Gonzaga, we believe that parents and families are a critical part of any student’s college experience. The Gonzaga University Parent Guide provides a comprehensive guide for Gonzaga’s parents as they journey with their student through college. It provides important information about the campus, student life, the role of a parent, and the Spokane community. Ask your account executive for more information.

Typical college students communicate with their parents over

16

times per week

RATES + SIZES: Two Page Spread $2,800.00 Full Page (5.25”w x 8.25”h) $1,400.00 Back Cover $1,800.00 Page Three $1,800.00 Inside Front cover $1,800.00 Inside Back cover $1,800.00 (Full Bleed dimensions: 5.5”w x 8.5”h) Half Page (4.675”w x 3.75”h) $800.00 Quarter Page (4.675”w x 1.812”h) $450.00 Eighth Page (2.25”w x 1.8125”h) $399.00 * 2011 Alloy College Explorer Data

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Fall Semester ‘13

Publication Calendar SEPTEMBER

AUGUST S M T W T F S

S M T W T F S

1 2 3

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

4 5 11 12 18 19 25 26

6 13 20 27

7 14 21 28

8 15 22 29

9 16 23 30

10 17 24 31

S M T W T F S 3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

OCTOBER S M T W T F S 6 13 20 27

1 8 15 22 29

7 14 21 28

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

31

DECEMBER

NOVEMBER 1 8 15 22 29

29 30

2013-2014

2 9 16 23 30

S M T W T F S

KEY:

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

Bulletin Publications Bulletin Publication Date Bulletin Mail Home Issue Bulletin Orientation Issue

29 30 31

Spring Semester ‘14

Fall Family Weekend Issue

12

FEBRUARY

JANUARY S M T W T F S 5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

Bulletin Basketball Issue

3 10 17 24 31

4 11 18 25

MARCH S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Other Publications

S M T W T F S 2 9 16 23

3 10 17 24

4 11 18 25

1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28

APRIL 6 13 20 27

7 14 21 28

Savor (Dining Guide) Parent Guide Campus Directory

MAY

S M T W T F S 1 8 15 22 29

Student Planner

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

S M T W T F S 4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31


Bulletin Deadlines + Policies MONTH

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

JANUARY

FEBRUARY

MARCH

APRIL

MAY

PUBLICATION DATE

CONTRACT & ARTWORK DEADLINE*

PRE-PAY DEADLINE**

THURSDAY

FRIDAY

MONDAY

15

AUG 9

AUG 12

29

AUG 23

AUG 26

5

AUG 30

SEPT 2

12

SEPT 6

SEPT 9

19

SEPT 13

SEPT 16

26

SEPT 20

SEPT 23

3

SEPT 27

SEPT 30

10

OCT 4

OCT 7

17

OCT 11

OCT 14

24

OCT 18

OCT 21

31

OCT 25

OCT 28

7

NOV 1

NOV 4

14

NOV 8

NOV 11

21

NOV 15

NOV 18

5

NOV 29

DEC 2

12

DEC 6

DEC 9

23

JAN 17

JAN 20

30

JAN 24

JAN 27

6

JAN 31

FEB 3

13

FEB 7

FEB 10

20

FEB 14

FEB 17

27

FEB 21

FEB 24

6

FEB 28

MAR 3

20

MAR 14

MAR 17

27

MAR 21

MAR 24

3

MAR 28

MAR 31

10

APR 4

APR 7

17

APR 11

APR 14

24

APR 18

APR 21

1

APR 24

APR 28

* Space and artwork deadline: Friday at 5PM, 6 days prior to publication ** Prepayment deadline: Monday at 3PM, 4 days prior to publication. Unpaid ads will be dropped. Artwork requirement: All ads received must be camera-ready, hi-res PDF, EPS, TIFF, or JPEG files in CMYK or GREYSCALE color space. Please embed all links and fonts. Student Publications is not responsible for typographical errors on ads provided and proofed by the advertiser. Credit and Billing: All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. Student Publications has the right to withdraw or restrict credit. Student Publications can accept check, Visa, or Mastercard. All reserved ads cancelled 5 days prior to the publication will be financially liable for the space reserved. Acceptance: Gonzaga Student Publications reserves the right to reject any advertising that violates our Advertising Policy or runs contrary to the mission of the University. All advertisements, insertions or other promotions must be reviewed prior to publication.

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Distribution Locations Newsstand Campus building Student Publications (CG 433) N.Standard N. Hamilton

N. Cincinnati

Ruby

N. Dakota

E. Sharp

N.Addison

N. Astor

N.Lidgerwood

N. Pearl

E. Sinto

E. Boone

E. DeSmet

Lake Arthur

N. Cincinnati

Spokane River

NORTH TO DOWNTOWN

E. Spokane Falls Blvd.

CONTACT US: Student Publications 502 E. Boone Ave, MSC 2476 Spokane, WA 99258 Ad office: 509-313-6839 Advisor: 509-313-5865 adoffice@gonzaga.edu

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Gonzaga University Student Publications Media Kit 2013-14