Croeso!
North Wales Tourism
Jim Jones CEO, North Wales Tourism
Representing Members
Net Zero North Wales
Innovation and sustainability
Net Zero Network Programme
• Objective: Promote Net Zero, Circular Economy, and Sustainability through best practice sharing to decarbonise and reduce environmental impact.
• Programme Features:
• 5 networking sessions delivered (Dec 2023 - Feb 2025) with 993 total registered attendees, including 309 businesses from Conwy and Gwynedd.
• Focus on low-impact events: venues accessible by public transport, minimal waste catering, and local suppliers to reduce business/food miles.
• Key Themes: Decarbonisation, sustainability, productivity improvement, and regional collaboration.
North Wales Cruise Market -
Holyhead
• Welcoming 54 cruise ships in 2025, out of 83 cruise calls across Wales.
• This will bring 77,000 passengers & 35,000 crew to the region - 10% of Wales’ international visitors.
• This reflects a 9% increase, showcasing the thriving cruise market in North Wales.
Attraction of the Year
Best Hotel & Best Place to Eat
November 20th
Cynllun Dynodiadau Daearyddol
Geographical Indication Scheme
P'un a yw defnyddwyr yn chwilio amdanynt yng Nghymru neu ar draws y byd, gall
Associated with other ‘flagship’ products with the potential to ‘add value’ and command
Anglesey Sea Salt PDO
Carmarthen Ham PGI
Pembrokeshire Earlies PGI
*In season between late May and end of August
PGI Welsh Lamb / PGI Welsh Beef
• Animal born, reared & slaughtered in Wales (or a PGI approved abbatoir)
Welsh Quality Wines PDO
Welsh Regional Wines PGI
Single Malt Welsh Whisky PGI
Traditional Welsh Caerffili Cheese PGI
Welsh Leeks PGI
*Harvested from August through until April/May
The Vale of Clwyd Denbigh Plum PDO
*If required for culinary purposes they are harvested in mid-August before they are ripe or if they are required as a dessert plum, they are allowed to ripen on the tree and are harvested in late August to early September.
Menu examples…
Single Malt Welsh Whisky PGI Crème Brûlée
PGI Welsh Lamb Cawl with bread and Halen Mon PDO salted butter
Traditional Welsh Caerphilly Cheese PGI
souffle with Welsh Leeks PGI and Da Mhile
Single Malt Welsh Whisky PGI
Cynllun GI Bwyd a Diod Cymru
• Digwyddiadau / Events (Marchnata & Masnach / Marketing & Trade)
• SIG (Gogledd & De / North & South)
• Gweithdai / Workshops
• Marchnadoedd Newydd /New Markets
• GI’s newydd / New GI’s
• Datblygu adnoddau / Developing resources
New UK Geographical Indication (GI) Schemes | Business Wales - Food and drink
(11) Single Malt Welsh Whisky PGI Chocolate Tart with Smoked Halen Môn PDO salt - YouTube
Sometimes in life you don’t realise what you’ve achieved until somebody else says: ‘Hey, look what you’ve done!’
That’s what the nomination to Room to Reward gave me. It made me think:
‘Wow, I really have done something here that made a difference.’
I’m so grateful. We still talk about it.
Mandy – Soul Midwife (Holistic
End of Life
Room to Reward is a unique volunteer-recognition charity created to say ‘thank you’ to the Hidden Heroes – inspirational volunteers who give up their time to make a difference to those who need it most. Our hospitality partners donate their unsold rooms, charities and community groups nominate their Hidden Heroes for a break
950+ Hospitality Partners 1100+ Voluntary Org. Partners
£1million+ Hotel Breaks Taken
3000+
HiddenHeroes Rewarded
HowItWorks…
Hotels donate 1/2 short (one or two night) breaks in rooms that would otherwise go unsold.
Hotels are able to ‘close out’ busy periods so all booking enquiries are outside of these times.
Each booking request contains three preferred dates so hotels can choose the option that suits business needs.
All breaks are subject to availability and there is no pressure or expectation to accept a booking.
Once a hotel receives a booking request, they will be removed from the booking platform for three months.
Once a hotel has given a maximum of two breaks, they will be removed from the platform until the following year.
Standard R2R breaks are for 2 people (the nominated volunteer +1), 1 or 2 nights, B&B basis.
Nominated volunteers could be from any of 1100+ voluntary org partners.
1000+ Charity & Community Group Partners
Chapter is a charity dedicated to improving the lives of people experiencing mental ill-health in West Cheshire and the surrounding areas. We assist people living with mental ill-health by providing a pathway of support that gives hope, the opportunity to make connections, and vital new skills. Our charity provides one-to-one support, group activities, workshops that empower people to manage their own wellbeing, a telephone listening service, and professional mental health training for local groups and workplaces. We support people with a range of mental health needs, from those with a diagnosis of a serious mental illness (e.g. schizophrenia or bipolar disorder) to people experiencing mild or moderate mental ill-health. Volunteers are essential to the work we do, and without the commitment and dedication of people like Beth, many of our services would not be able to operate.
Volunteer: Beth. Break Taken @ The Royal Oak Hotel, Snowdonia Hospitality. 28/03/2025
We had a wonderful break! My friend came with me and we just had the most fantastic time.
Betwys Y Coed is one of my favourite places, so the opportunity to visit and the memories made will stay with me for a long, long time.
Thank you!
Dave – Relate: Severn and Wye
Dave volunteers each week for us to input hand-written notes into an online database.
The Break – Royal Victoria Hotel, Snowdonia
Although this is a monotonous task, and very time consuming, Dave never complains. He just gets his head down and gets on with it. The handwriting of our counsellors can sometimes be challenging but Dave is tenacious – in fact he never gives up! Even in the snow, Dave walks to our office to complete his work. Dave has to undergo DBS checking and is subject to a very strict confidentiality policy. He is consistent and reliable in his work and we are able to place a great deal of trust in him. The size of our organisation means we are unable to employ an administrator to do this work and Dave’s contribution is invaluable to us. Dave expects nothing in return for helping us –he recognises how stretched our resources are and he truly is someone who enjoys giving something back to his community. We are delighted to nominate Dave as our Hidden Hero – he really is a wonderful man
We were very excited to be awarded a two night break, even more so when we found one of the hotels in the scheme was at the base of Snowdon, a place we had wanted to visit for some time. We crammed a lot into our two day break! With a lovely hotel, magnificent scenery and glorious weather, this was a
“This was a short break that we will always remember!”
Dave – Relate: Severn and Wye
Royal Victoria Hotel, Snowdonia
