People’s Cup to visit a record 41 destinations as part of 21st annual Lexus Melbourne Cup Tour

This year the VRC received a record number of applications, with 99 communities across Australia and the world applying to host the People’s Cup on tour.

The final route will see the $600,000 18-caratgold trophy travel far and wide across Australia, including visiting Hillston in western New South Wales, Darwin in the Northern Territory, Ballarat in regional Victoria and attending the Kimberley Cup while visiting Broome in Western Australia.

The tour will also visit a number of communities who have experienced hardship, including Thargomindah in Queensland who have suffered periods of prolonged drought.

The iconic trophy will make its way to a number of overseas locations, venturing to York and London in the United Kingdom, County Kildare in Ireland and Deauville in France. The Cup will also visit Hong Kong where it will attend a race meeting at Happy Valley as well as visit one of the world’s most vibrant cities in Tokyo, Japan.

New Zealand remains a firm fixture on the annual tour due to its rich history with the Lexus Melbourne Cup and this year the three-handled trophy will stop in Auckland and Cambridge. Since 1861, 44 New Zealand bred horses have won the Melbourne Cup.

The successful destinations were revealed at a special launch event at Flemington Racecourse, where students from St Margaret’s Primary School, Maribyrnong participated in a mock barrier draw revealing each location.

Since its inaugural journey in 2003, the tour has travelled more than 900,000 kilometers and visited more than 590 regional, rural and metropolitan destinations, providing communities with a oncein-a-lifetime opportunity to experience the magic of the Lexus Melbourne Cup.

VRC Chairman Neil Wilson was joined by Lexus Australia Chief Executive John Pappas and a number of special guests including reigning Lexus Melbourne Cup-winning jockey Mark Zahra and his family, Lexus Ambassador and dual Melbourne Cup-winning jockey Corey Brown (2009 and 2017) and dual Melbourne Cup-winning jockey John Letts AM (1972 and 1980).

VRC Chairman Neil Wilson said the recordbreaking interest in the tour highlights the significance of the Lexus Melbourne Cup to people of Australia and around the world.

“After a record-breaking number of applications, the VRC is delighted to announce the Lexus Melbourne Cup Tour will visit a record 41 destinations in 2023,” Mr Wilson said.

“The $600,000 18-carat-gold Lexus Melbourne Cup trophy is recognised everywhere as the People’s Cup, and we want it to be accessible to everyone and to support charity fund raising activity in each destination the cup visits. As its custodians, the VRC is proud to take it on an annual tour to share the magic of the Lexus Melbourne Cup with country towns, cities, and communities across the world.

“This year we are very pleased to take the iconic trophy far and wide across Australia and to the most overseas locations of any tour, reflecting the international interest in the Lexus Melbourne Cup.

“Since its inception, the Lexus Melbourne Cup Tour has travelled to over 590 communities and helped raise hundreds of thousands of dollars for charity and community initiatives.

“The tour creates early interest with the race that stops a nation, with one in every two Australian adults participating in an activity to celebrate the Lexus Melbourne Cup on the first Tuesday in November.

“Another benefit of the Lexus Melbourne Cup Tour is driving visitation to Victoria for the Melbourne Cup Carnival, which delivered $422 million in gross economic benefit to its home state in 2022.

“We can’t wait for the 21st edition of the Lexus Melbourne Cup Tour to begin.”

Chief Executive of Lexus Australia John Pappas said as Principal Partner of the VRC they were honoured to again be part of this year’s Lexus Melbourne Cup Tour.

“We are thrilled to be entering our sixth year as naming rights sponsor of the Lexus Melbourne Cup, and the 21st year of our relationship with the VRC,” Mr Pappas said.

This year's tour will commence its journey on Saturday 10 June, kicking off in Tokyo and arriving in Nagambie on October 10th and 11th.

2023 Lexus Melbourne Cup Tour Destinations

Victoria – Melbourne, Port Fairy/Koroit, Ballarat, Macedon, Bendigo, Boort, Nagambie, Queenscliff New South Wales – Sydney, Hillston, Maitland, Coffs Coast, Orange

South Australia – Adelaide, Balaklava, Port Augusta, Quorn, Kangaroo Island

Western Australia – Perth, Pinjarra, Broome Australian Capital Territory – Canberra Queensland – Brisbane, Gold Coast, Boulia, Thargomindah, Cunnamulla, Cairns, Mount Isa Tasmania – Launceston, Deloraine

Northern Territory – Darwin International – York (UK), Cambridge (NZ), Auckland (NZ), London (UK) Hong Kong (HK), Tokyo (JPN), Hokkaido (JPN), Country Kildare (IRE), Deauville (FRA)

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