GOLF NEWS CBD SPECIAL SUPPLEMENT

THE UK’S NO.1 GOLF NEWSPAPER

CBD SPECIAL 12-PAGE SUPPLEMENT FEATURING ALL YOU NEED TO KNOW ABOUT CBD DARREN CLARKE JOINS THE CBD REVOLUTION CBD PRODUCT SHOWCASE CATRIONA MATTHEW ON CBD

[32] JUNE 2021

EQUIPMENT & GEAR GOLFNEWS.CO.UK

EQUIPMENT & GEAR JUNE 2021 GOLFNEWS.CO.UK

[33]

[34] JUNE 2021 | CBD SUPPLEMENT FEATURE GOLFNEWS.CO.UK

CBD: THE

COMPLE TE BUYER ' S GUIDE FOR GOLFERS In a sport where three-letter acronyms are as common as double bogeys on a hacker’s scorecard, the hottest compounded trifecta of letters currently doing the rounds on the golf circuit are CBD.

B

arely mentioned in dispatches as recently as two years ago, interest in CBD, which is short for cannabidiol – the extract derived from a hemp plant – has increased almost exponentially.

Over the last few years CBD has risen to popularity in both pop culture and alternative medicine circles.

It has been claimed to reduce anxiety, inflammation, sleeplessness and alleviate chronic pain. Athletes have begun using CBD to assist with muscle recovery and pain management, and the product is also said to help regulate the immune system and suppress inflammatory responses, which can both help prevent and treat injuries.

After the World Anti-Doping Agency removed CBD from its banned substance list in 2018, it wasn’t long before PGA Tour player Scott McCarron became the first professional golfer to endorse a CBD product, and since then a growing number of higher profile tour players, including Major champions Bubba Watson, Charley Hoffman and Lucas Glover, and PGA Tour winner Scott Piercy, have actively started using it.

CBD products, many targeted specifically at golfers, have flooded the market, with Major champions Greg Norman, Nick Faldo and Darren Clarke being among the older generation of players that have given their ambassadorial support, and, in Norman and Clarke’s case, even their names, to entire CBD product ranges, that claim to offer a wide range of benefits previously described. Solheim Cup Catriona Matthew, who still competes on the LPGA Tour and Ladies European Tour, is another recent convert to CBD after undertaking extensive research and trialling various products.

“I must admit, I was slightly nervous until I researched it all,” said Matthew, 51, who will be reprising her Solheim Cup captain’s role in the US this autumn. “My first reaction was that it was cannabis, but it’s not. In all my conversations, I obviously had to be absolutely certain that it is an approved substance across all the medical community and golf’s governing bodies.

“I started using CBD products about six months ago and, so far, it’s been very beneficial for me. I’ve been doing a lot of fitness work lately and recovery-wise, it’s been working great for me in that respect, but there are the mental benefits, too. Anyone at the top level of sport will tell you that they do feel that anxiety and nerves in certain situations, so anything that can help alleviate those negative feelings must surely help.”

Another player who has even more reason to be thankful for the healing powers of CBD is former European Tour player Chris Bibby, who was diagnosed with multiple sclerosis in 2015. After briefly playing on tour in the late 1990s, Chris went on to become a successful club teaching professional before he began to suffer severe joint pain. The illness got so bad that he was in constant pain and confined to a wheelchair.

Chris says: “It had got to a stage where was I was just in

In what forms can I take CBD? There are several ways to take CBD or hemp oil, but the majority are either through rubbing directly onto skin or through ingestion.

Oils and lotions, which take the longest to be absorbed, but have longer-lasting effects, are the easiest to start with and are known for calming skin and muscles, reducing agony. How could I teach golf if I couldn’t show people how redness and relieving pain. to do it? I look back on my darkest time when I was in an Ingesting CBD in the form of pills, sprays, droplets or electric wheelchair and just wanted to end it all.” gummies is increasingly popular, especially for those Chris was put onto the idea of taking CBD to treat people without specific skin issues or acute muscle pain. his condition by a close friend and began taking it in Edible oils can also be added to food or drinks for a December last year. Within just a few weeks he noticed simple integration, but typically take a few hours to a significant reduced joint inflammation, while his kick in but are among the most effective. spasms all but stopped and his psoriasis Some oils are designed to be placed under effectively cleared in the space of a few weeks. the tongue to diffuse into the bloodstream He said: “I heard about CBD and felt I had faster. Plain oils tend to have a slight dry nothing to lose. I noticed an improvement herbal taste, which many find a little within a couple of weeks and now I’m even unpleasant, so fruit flavoured options, such back running and hitting golf balls again. as cherry or orange, can help with that, I know some people will not believe it can although not entirely. make this kind of difference, but it has to Inhaling CBD will get the compound into me. There is no new treatment or any other your system fastest but its effects will also last medication or change in lifestyle – it’s down to CBD and nothing else. It has given me a new ■ CBD CAN HELP EASE JOINT PAIN the least amount of time. This can come in the form of vaping oils or e-cigarettes that heat lease of life and saved my career.” the CBD liquid to be inhaled. Many companies offer disposable CBD vape products. These What is CBD? products typically have a slight cannabis Cannabidiol (CBD) is an extract from scent despite the lack of THC. the hemp plant. There are lots of other Regardless of how you take CBD, always cannabinoids, each having varied impacts start with small doses and build up. Some on the body’s endo-cannabinoid system. products may take up to three hours to CBD is an extract taken from particular take effect, so don’t overdo it early on. Also, hemp plants that is then pressed into an always check with your doctor first to clear oil. That oil is blended with a wide range of any medical interactions. other products to form tinctures, soft gels, drinks, cosmetics, hand sanistisers, it has even ■ PHIL MICKELSON USES CBD OIL How strong should the dose be? been added to loo roll. Since it first shot to The quantity of CBD in each dose is typically fame within the sphere of child epilepsy, it expressed in milligrams (mg). Depending has found to offer a wide range of additional on the product type, this amount can vary benefits, ranging from improved sleep to antiwildly. Also, if you see terms like ‘total anxiety aids. cannabinoids’ or ‘whole plant’ products, the company is telling you they’ve added What are the most common something other than pure CBD to the misconceptions about CBD? product. Always follow the recommended CBD has carried a stigma for many years dose and keep a track of what and how much for being associated with Marijuana. you’ve taken.

Unadulterated cannabis contains high levels of THC. This is another constituent part of the ■ CHARLEY HOFFMAN USES CBD plant. That’s the part that gets you high and is still, by and large, illegal. CBD products that are CBD USERS GUIDE sold in the UK cannot contain THC or any of its derivatives.

Slow and Low – Start slow and maintain a low dosage.

Give it Time – Commit to taking CBD for 14-30 days to see Why are golfers using CBD products? what does or doesn’t work.

Pain management and relief have been some of its most Log On – Maintain a daily log to keep track of types, regular use among golfers. It has also been seen to reduce dosages, and results so you can determine the best course inflammation around muscles and joints. One of the most of action. interesting uses for CBD products is to combat anxiety Temper Expectations – CBD isn’t a magic pill or panacea. symptoms, be that first tee jitters or simply managing For many, there are clear and lasting benefits, but everyone symptoms across a given day. It has also been documented is different. to improve the quality and duration of sleep.

[36] JUNE 2021 EQUIPMENT & GEAR [36] JUNE 2021 | CBD SUPPLEMENT

GOLFNEWS.CO.UK

MAJORPLAYER D

arren Clarke CBD, an exclusive partnership between major winner Darren Clarke OBE and Sana Lifestyle - distributor and licensee of CBD and other plant-based wellness products - will be launching a range of premium oils that are set to take the golf CBD market by storm this June as golfers increasingly look to CBD to help improve their game through a range of mental and physiological benefits.

CBD products have been used by golfers in other markets for some time now but, in the UK, the benefits that CBD can bring to the game are perhaps still underappreciated.

Darren Clarke CBD will provide golfers with a credible, premium product which acts on the body’s endocannabinoid system; a network of receptors that interact with various cannabinoids to maintain vital functions and improve sleep quality, reduce pain, and lessen anxiety levels.

On the course, CBD oil helps golfers to sharpen focus and has been reported to reduce nervousness, be it on the first tee or putting for the match on the 18th green. Post-round, CBD can be a vital part of a golfer’s wellness routine and has been seen to speed up muscle recovery and relieve joint aches.

Setting Darren Clarke CBD apart from its competitors, the products are not only of the highest quality, but are comprehensively tested by third-party regulators and assured to contain 0% THC, meaning that they are safe and ready for consumption.

So how has this helped Darren with his game, and how does he envisage Darren Clarke CBD making its mark on the golf CBD market? We asked the man himself.....

Why did you decide to launch Darren Clarke CBD? Launching Darren Clarke CBD was a no-brainer. As Sana Lifestyle are such a credible company with a track record of creating quality CBD products, it made perfect sense to form a partnership and start Darren Clarke CBD alongside them.

After using the products yourself, what benefits have you seen to your game?

I’ve always looked to find marginal gains when it comes to my golf, and as humans we are always searching for ways to improve our personal wellness. Darren Clarke CBD aids recovery during and between rounds and will allow you to compete for longer during three or even four-round golf tournaments, as well as improving sleep. There are many different factors in how you react to CBD oil, and my personal experience has been very positive.

What benefits can the regular golfer expect to see?

I believe that amateur golfers will see noticeable improvements in their concentration on the golf course, particularly in high pressure situations.

CBD is known to help with certain aspects of stress relief and reduction in anxiety levels, which is something I know that a lot of amateur golfers struggle with, particularly when faced with a situation or shot they’re not comfortable with.

Professional golfers learn to combat nerves and are usually very good at forgetting bad shots. Amateur golfers I speak to often ask how to stay calm over an important putt; this is where Darren Clarke CBD will help the wider golf community the most.

How successful do you believe the brand can be in an evergrowing market?

The CBD market is a fast-growing category within health and wellness, and the golf CBD market in the UK is no different.

We are looking to cut through the noise surrounding CBD for golf, and provide consumers with clear, honest information surrounding the product. We know that our CBD oil is efficacious and rigorously tested and certified to be safe for the consumer. We hope to prove to consumers that our oils are worth their time!

What sets DC CBD apart from the other CBD brands?

Our products are third-party tested and regulated and are proven to be consumer safe. These are claims we are confident in making, because we are committed to providing products that work. We have also made sure that both the Orange and Forest Fruits flavours taste great. It’s important to me and to the rest of the team at Darren Clarke CBD that we create products that can become a permanent fixture in our customers’ golf bags.

The oils come in a couple of flavours, do you have a favourite, and how involved were you in creating the range?

Precision Orange is 100% my favourite! At the moment, we have two flavours on offer in two different strengths. To start off, we’re sticking with a fairly small range, in order to provide our customers with a no-nonsense, clear catalogue.

Further down the line, I’m sure we will branch out into further flavours and products, and I’m looking forward to conceptualising those.

EQUIPMENT & GEAR JUNE 2021

[37]

GOLFNEWS.CO.UK

Darren Clarke CBD oil, the result of an exclusive partnership between the 2011 Open Champion and wellness company Sana Lifestyle, looks set to prove a big hit with golfers when it launches this month. In an exclusive interview with Darren, we find out why he got involved and how it can help your game and your wellbeing

Darren Clarke CBD is initially launching two flavours of premium CBD Oil; Precision Orange and Precision Forest Fruits. These two flavours will be available in two strengths: 1000mg and 2000mg, with a recommended retail price of £49 and £69, respectively.

Golfers can rest assured that Darren Clarke CBD Oils are rigorously tested by third-party regulators, and are assured to contain 0% THC. As such, every user can purchase knowing that Darren Clarke CBD products are safe for consumption. Darren Clarke CBD will be available to purchase online from June at www.darrenclarkecbd.co.uk and available in American Golf stores nationwide.

Darren Clarke CBD is a partnership between the 2011 Champion Golfer of the Year and Sana Lifestyle; a licensee and distributor of plant-based wellness products.

ABOUT SANA LIFESTYLE: To create a best-in-class CBD product range, Darren Clarke has teamed up with industry expert Sana Lifestyle to bring true market expertise to the development of the range.

Sana Lifestyle are one of UK’s premier wellness distributors and, alongside their sister company, Sana Healthcare (an MHRA and Home Office licensed medicines importer), are one of the UK’s most credible distributors of cannabisbased products. They aim to bring trust, transparency, and expertise into a complex industry often surrounded by stigma. Heading up the company is Managing Director Ben Hamburger, himself a keen golfer.

Commenting on Darren Clarke CBD, Hamburger said: “With the modern golfer living a busy, active lifestyle, it’s no surprise that we’ve seen golfers – especially in the USA - turning their attention to the benefits of CBD-

based products as a convenient, natural solution to aid their physical performance and recovery. CBD has many misconceptions regarding its use and its impacts, and we’ve developed this range to provide complete transparency to everyone.

Our UK-based research and manufacturing team has deep expertise and knowledge, and has developed a range of high quality, safe products using pure CBD isolate. At

I BELIEVE AMATEUR GOLFERS WILL SEE NOTICEABLE IMPROVEMENTS IN THEIR CONCENTRATION ON THE GOLF COURSE, PARTICULARLY IN HIGH PRESSURE SITUATIONS Sana Lifestyle, we are committed to ensuring we provide our consumer with maximum confidence in our range, so we only work with suppliers that are in constant compliance with the ever-changing regulations, and ensure all products are tested multiple times to guarantee their safety and efficacy. I believe taking responsibility for your personal wellness is important to consumers from all walks of life, and our mission is to help people do that responsibly, safely and conveniently.’’

Commenting on the upcoming launch, Hamburger added: “We have a proven history of providing safe and

effective products across both the healthcare and wellbeing industries, including recognised consumer brands such as FourFiveCBD and Pureis. As such, we want to show golfers that our CBD truly can improve their game.

“Everyone at Sana Lifestyle is extremely excited to launch Darren Clarke CBD; this is a fantastic opportunity to cut through the noise and help golfers and the golf industry truly understand the benefits of using CBD. Darren is one of the most popular golfers worldwide and an ideal partner for us given his genuine experiences with CBD products and his belief in the benefits we can provide. “ On the partnership, Darren Clarke, whose recent return to form has seen him claim victory twice on the US-based Champions Tour, concluded: “I’m thrilled to have teamed up with Sana Lifestyle to launch a trusted range for golfers keen to actively explore CBD-based wellness products. Sana Lifestyle was an obvious choice for this partnership, and we have developed a fantastic product which meets golfers’ needs. Darren Clarke CBD will give golfers of all levels a better state of mind to remain calm under stress, allow them to deal with disappointment, and keep the focus on the game ahead.

“Personally, I have seen improvements across my general wellness and my golf. I’m always searching for marginal gains, especially in such a technical, focus-driven sport such as golf. At Darren Clarke CBD, we have created a product that not only can I rely on, but golfers across the UK can rely on too. Our CBD oils are of the highest quality and I can’t wait to share our product with the golfing community.’’

For more details about the Darren Clarke CBD range, and to buy it online, visit www.darrenclarkecbd.co.uk.

[38] JUNE 2021

EQUIPMENT & GEAR GOLFNEWS.CO.UK

[38] JUNE 2021 | CBD SUPPLEMENT

PURITY CBD

DARREN CLARKE CBD OIL

SWISS ORIGINAL CBN NIGHT

Sourced from organic farms in Holland, British-based Purity Hemp Company's range of high quality CBD products are offered in a variety of forms, including oil drops (from £35); sugar-free gummy bears (£18) and domes (£26); roll-on gels, and hemp flower-infused teas that provide a relaxing way to enjoy the natural health benefits of CBD. purityhempco.com

Offered in an easy-to-take oil, droplets of which are placed on the back of the tongue for more effective results, Darren Clarke CBD helps golfers to sharpen focus improve sleep quality, reduce pain, lessen anxiety levels, and boost immune system responses. It comes in two flavours – orange and forest fruits – and two strength levels. £49 (1000mg), 2000mg (£69) darrenclarkecbd.co.uk

CBN Night is a natural dietary supplement containing CBN oil with added terpenes from cannabis indica that will help you fall asleep faster and more heavily, yet still feel fresh and recharged the next day. It comes in a 30ml bottle with a 1000mg strength and ingested by squirting 1-2 drops under the tongue before swallowing. £103, swissoriginalcannabis.com

sh owcase CBD

GOLFER’S CBD GUMMIES This handy pouch of 20 sweets will fit snugly in any golf bag to provide a mid-round boost. Designed as a supplement for players who want to produce their best golf, with significant positive impact on anxiety, focus, concentration, rest and recuperation. £6.99 for a pack of 10 x 10mg, £23.99 for 20 x 20mg golferscbd.co.uk

Whether you’re looking to boost your concentration levels, improve sleep quality or soothe aching muscles and joints after a round, there’s a CBD product out there that can benefit you and your game

REAKIRO CBD PRO FORMULA CAPSULES

REAKIRO CBD PRO FORMULA MUSCLE RELIEF GEL

Available in packs of 30, each easy-to-swallow capsule contains either 25mg or 50mg of premium CBD extract, depending on whether you choose the 750g or 1500g product. Designed help you stay alert, while also remaining calm, Pro Formula capsules include over 100 cannaboids, terpenes, flavanoids and essential oils, which work together to improve their overall therapeutic benefit. €71.99/€39.99 (1500mg/750mg), cbdreakiro.com

Available in a choice of cooling or warming gels, CBD Muscle Relief Gel penetrates deep into your skin to reduce inflammation, release tension and encourage muscle recovery. Ideal to use after a round, rubbing the warm gel in areas of discomfort will enhance and encourage circulation, while the cooling version contains menthol for a cooling sensation. Offered in 100ml bottles, it contains 500mg of CBD. and is recommended to be taken in 3ml doses €34.99 (1500mg/750mg), cbdreakiro.com\

CBD GURU CBD Guru offers a wide range of natural oral drops, gummies, capsules, skincare creams and massage oils.

Packed with an array of beneficial cannabinoids, terpenes and flavonoids, the CBD Oils come in six strengths, ranging between 2.5% (£9.99) and 40% (£99), all of which are available in a choice of citrus, mint, mixed berry and natural flavours. A pack of 30 fruit flavoured gummies, with a 20mg dose per sweet, starts from £19.99. cbd-guru.co.uk

REAKIRO FULL SWING CBD PRO FORMULA SPRAY Available in peppermint and blood orange flavours, Reakiro’s Pro Formula spray harnesses the power of hemp in a handy 30ml bottle, a measure of which can be squirted under the tongue for quick and easy ingestion.

Offered in 1000mg strength, it’s ideal for when you need a quick boost during your round to aid concentration. €59.99, cbdreakiro.com

ADVERTORIAL

“I WOULD NEVER DREAM OF TAKING A SLEEPING PILL EVER AGAIN”

Jacqueline Clausen, 33, is not a fan of medicine. But since sleep is fundamental to a wellfunctioning everyday, she has had to resort to sleeping pills. But that is over now – she has replaced her sleeping pills with the new, natural sleep-inducing dietary supplement, CBNnight, and that is an unconditional success, she says.

“My experience with CBNnight has exceeded all my expectations. I didn’t expect it to have this effect.

But today I am 100% convinced that it is the right solution for me – and I would never dream of taking a sleeping pill ever again,” explains Jacqueline Clausen.

CBNnight is a natural dietary supplement and sleepn Ja ing aid. It is sleep-inducing and helps you fall asleep, se cqu e li n e C l a u sleep more heavily, and feel recharged the next day. Just like a sleeping pill, but without any chemicals.

Better than sleeping pills “I have a really tough time sleeping. And when I finally do calm down, it’s as if it’s too peaceful and the quietness becomes noisy,” explains Jacqueline Clausen, who was recommended sleeping pills by her doctor due to her sleep disturbance.

And she took the sleeping pills until she heard about CBNnight from Swiss Original Cannabis.

“For me, the biggest difference between CBNnight and a sleeping pill is the way I feel the next morning. With CBNnight I don’t feel affected in any way – I just wake up and feel fresh.

But with sleeping pills my head feels both heavy and groggy,” she says.

So, the effect is the same, she explains. She gets tired, falls asleep easier, and sleeps through the night, but with CBNnight she doesn’t feel groggy the next morning and most importantly, she avoids consuming medication: “I don’t like stuffing myself with all sorts of medications, and I was of course sceptical of these drops, because when you hear cannabis, you immediately think of drugs and getting high. But then I learned, that wasn’t the case at all with this, and therefore I decided I had to try it.”

Fast effect CBNnight is a sleeping oil for oral consumption before bedtime. The oil is extremely effectful, and Swiss Original Cannabis recommends starting with 2-3 drops and adjusting as needed thereafter.

“With 3-4 drops I feel within half an hour that I am getting cozy-tired, you know, where you feel like you want to just lie down for a few minutes and then boom suddenly its morning,” says Jacqueline Clausen.

Sleep all night The first two weeks Jacqueline Clausen tried CBNnight, she took 3-4 drops every night before bedtime, but gradually she felt it was not necessary every night.

“I felt that I also felt naturally tired in my body without the drops. Therefore, I switched to 3-4 drops every other day, and today I only take them a few times a week or as often as I feel I need it, and that’s enough for me to sleep through all night every night,” she says.

The body stores the oil in its depots and therefore it works for longer.

And the effect is noticeable, explains Jacqueline Clausen.

Before CBNnight she woke up several times a night, but that is water under the bridge today: “With CBNnight I sleep all night, completely undisturbed – it is fantastic.”

Read more on swissoriginalcannabis.com/ campaigns/cbnnight-en/

[40] JUNE 2021

TRAVEL & BREAKS GOLFNEWS.CO.UK

“I have started to use CBD and I can feel the difference with aches and pains, as well as playing golf, I seem to have more energy already.

Thank you so much.”

cbd-guru.co.uk CBD Guru - Signature Series - Golf News AD - 130521.indd 1

13/05/2021 18:23

1 18:23

CBD SUPPLEMENT | JUNE 2021

[41]

GOLFNEWS.CO.UK

is passionate about empowering others beyond the realms of professional sport. He offers amateurs the opportunity to learn from his expertise at the 360 Academy in Weybridge, where club professionals and coaches can also learn how to reduce injury risk in their players and enhance skill development.

“Around the time of the COVID-19 pandemic, it’s even more important that individuals protect their physical and mental health and make informed decisions when it comes to using CBD to enhance performance on the golf course,” said Justin.

“In recent years, clients wanted to know where they can get high quality CBD products and after spending time researching and testing various products within the sector, we found that the PURITY HEMP Company product range delivers the most effective and consistent results. Focused on science and traceability, PURITY HEMP Co. applies the most advanced technologies to ensure each product can help and improve the mental and physical wellbeing of every customer,” he added.

THE PURE S T CBD IS BA SED ON SCIENCE

■ XGOLF STARTER PACK

Just like golf swings, not all CBD products are the same – and the science proves it.

I

n fact, very few CBD products are extracted from the hemp plant grown organically in a transparent way, certified by anti-drug authorities to be entirely THC free, or approved by the UK Food Standards Authority as

having met each of its stringent consumption tests with flying colours. Even fewer brands can point to long term case studies involving sporting personalities who continue to benefit from the best CBD products on the market.

But over the past decade, one premium brand has invested in each of these areas to ensure that anyone taking CBD products for the first time can have total confidence in the many benefits of its wellness products – the PURITY HEMP COMPANY based in Virginia Water.

Founder Michael Walker explains why his range of CBD products are gaining rapid acceptance among fellow golfers and other sportsmen and women – including Olympic athletes aiming for medals in Tokyo this year. “Since the beginning, we’ve ■ MICHAEL WALKER been determined to set the highest standards in the CBD industry as we control the entire production process. Fortunately, word of mouth about the quality of our products and the impressive results they’ve achieved has carried us to more and more regular customers in recent years.

“Anyone thinking of using CBD to improve their focus and concentration on the golf course or need a natural alternative to help manage pain during the round - plus benefit from improved heart and cardiovascular health, whilst reducing anxiety and helping the body recover faster - should first investigate the origins of the product and understand what you’re buying. As the market value for CBD in the UK has more than doubled in the past two years, sadly there are still products being fraudulently sold across the country in High Street retail shops and on social media platforms that are not regulated or have the basic health standards or testing credentials to back up their products, leading to all kinds of potential dangers to your health.”

Illustrating what sets the PURITY HEMP Co. apart, customers are taken to hemp farms via live videos on its website to highlight the importance of product traceability and connect the customer to the plants, while explaining why nutrient rich soil, clean water and consistent weather

are so incredibly important to get the best organic plant growth. Each one of the organic farmers has more than 12 years of experience in cultivating, testing and harvesting the best strains of hemp, with a proven yield and quality profile. They work alongside Mother Nature during the growing cycle, testing plant clippings regularly at on-site labs to ensure the cannabinoid, terpenes, and flavonoids profiles are maturing as expected and allowing them the opportunity to harvest at the optimum time. By using the most advanced Hemp farming equipment, they ensure the integrity of the plant and bails are prepared and stored in climate-controlled warehouses to thwart harmful bacteria, moulds, and pest infestation.

The final and by far the most critical stage of product preparation involves the extraction process. Applying the most advanced and environmentally friendly option, they extract using Co2, which protects the plant profiles - resulting in the purest Broad-Spectrum CBD with the highest concentration of cannabinoids and terpenes found across the UK and European markets. To finish, the extract is then infused into pure organic Hemp Oil or MCT (pure form of coconut extract) carriers to create a chemical free, THC free, vegan friendly, non-GMO organic product created to improve life as nature intended.

WHAT THE WELLNESS EXPERT SAYS As a respected performance consultant to Justin Rose and Georgia Hall while holding a Masters degree in Personalised Nutrition, Justin Buckthorp MSc knows something about the value ■ JUSTIN BUCKTHORP of premium CBD products that can help golfers perform at the game’s highest levels.

Since founding 360 Health & Performance in 2012, the wellness expert has been providing high profile golfers with personalised advice that translates into better results.

He has supported five European teams in Ryder Cup contests since 2008 and sat on the European Tour Medical Advisory Board since 2009.

As a core member of Team Rose, he helped Justin Rose climb the world rankings from 70 in 2009 to No.1 in 2019 and has supported 12 different Tour winners to achieve 39 victories.

Despite his impressive track record with elite golfers, he

NEW CBD GOLF STARTER PACK To coincide with the lifting of travel restrictions to popular golf destinations like Ireland and Portugal, PURITY HEMP Company has introduced a Golf Starter Pack offering CBD in three practical forms to help golfers perform at their best and recover quicker.

A jar of the famous Jelly Domes provides an excellent option for those looking for a convenient way to take CBD. They are guaranteed THC and GMO free with a full certificate of analysis and the perfect fit for your golf bag. Consistency is key for optimal wellness, so have them 2-3 times a day or before, during and after your round.

A 10ml bottle of 10% medium strength CBD with MCT Oil provides quick absorption and easy digestion and is the most popular in the range to improve sleep, calm anxiety, improve focus and address any muscle of joint pain during or after your round.

A compact CBD infused Heat Roll-On provides the perfect way to target and treat areas of discomfort. The healing powers of Tea Tree Oil and Ginseng combine to heat the area and increase circulation and reduce inflammation, while the CBD oil penetrates deep into the tissue to aid healing and recovery.

“To get the best results from our CBD collection, we always suggest that users stay on the products for a minimum of a week to really start to feel the benefits,” said Michael Walker. “After the first week, we can start to look at the dosage which is key to fully optimising the health of the user and then provide the necessary guidelines.”

The Golf Starter Pack can be ordered at www. purityhempco.com/bundles/golf and by quoting the GOLF25 code you can obtain a special 25% discount.

[42] JUNE 2021

TRAVEL & BREAKS GOLFNEWS.CO.UK

CBD NEWS JUNE 2021 | WWW.GOLFNEWS.CO.UK

MATTHEW TURNS TO GOLFER’S CBD IN PURSUIT OF FURTHER SUCCESS SOLHEIM CUP CAPTAIN CATRIONA MATTHEW has experienced the benefits of Golfer’s CBD and believes it could play a vital role in her future success.

The highly-decorated former Women’s British Open champion has risen to the physical and mental challenges of elite-level golf throughout a long and illustrious career which spans more than 25 years on the Tour.

But the 51-year-old’s ambitions still burn brightly and she intends to use Golfer’s CBD range of products both in regular tournaments and when she resumes the captaincy for Team Europe for the Solheim Cup defence later this year in Ohio.

Matthew, who is an official brand ambassador and product development adviser, explained: “I’ve been using the salve and the Golfer’s CBD oil and it has been great for recovering more quickly, without a doubt.

“I’ve also noticed that my heart rate doesn’t zoom up so much when I’m golfing. I’m looking forward to putting it to the test under tournament conditions.

“Players are talking about CBD more and more. It’s becoming the norm.

“I must admit, I was slightly nervous until I researched it all. A first reaction was that it was cannabis, but it’s not. In my conversations, I obviously had to be absolutely certain that it is WADA-approved.

“But I think it will become more and more mainstream. Most athletes take protein shakes these days and 25 years ago, nobody did fitness as they thought it was bad for the golf swing.

Everything evolves as people gain a better understanding.

“I started using the products about a year ago and it’s been very beneficial for me. I’ve been doing a lot of fitness work and recovery-wise, it’s been working great for me but there are the mental benefits too.

“There have been instances in the past when I’ve been nervous over a putt and not put my best stroke on it or not been able to control those nerves in a particular moment. These products will help.”

After the lack of competitive action in 2020, Mathew is relishing the prospect of a return to a hectic schedule for this season and a chance to test herself in those vital moments.

She said: “Thankfully, things seem to be moving in the right direction for 2021 and with so many tournaments and a lot of travel, I’m expecting to see some real benefits.

“It’s something I will definitely use going forward in tournaments. You sometimes think back to those occasions where having that extra bit of control over those nerves on a shot here or a shot there might have made a big difference.

“Anyone at the top level of sport will tell you that they do feel that anxiety and nerves in certain situations. The ones who do the best are the ones who cope with it the best.

“So much of golf is between the ears and it doesn’t matter what level you are playing at.

You could be feeling nervous in your monthly medal or you have a putt to break 90 for the first time. I think this can definitely help.”

‘GOLFER’S CBD IS THE ROLLS- ROYCE OF THE CBD WORLD A QUALITY PRODUCT COMES with some extra care, attention to detail and an understanding that no corners have been cut and no safety measures have been ignored.

For professionals, the risk is simply not worth taking when it comes to CBD and the trust in the product has to be total. Any risk is simply too much.

Most Tour professionals would simply not endanger their livelihoods by taking a product which had even the slightest risk of containing a banned substance With increasing awareness of the many benefits of CBD among the playing community, Golfer’s CBD’s stringent production methods and safety standards ensure there is zero possibility of failing a drugs test and no hidden secret ingredients.

CBD is short for cannabidiol, one of 113 cannabinoids identified by scientific research into the cannabis plant. The health benefits are a result of the broad spectrum extract used in Golfer’s CBD products. In addition to cannabidiol, their products contain other beneficial cannabinoids and compounds which reduce the risk of disease and boost the immune system. The combined benefits on and off the golf course makes Golfer’s CBD the perfect supplement for players who want to feel healthy and produce their best golf with significant impact on anxiety, focus, concentration, rest and recuperation.

Golfer’s CBD director, Andy Dixon, said: “We can’t afford to take any risks working with European Tour and LPGA Tour professionals and we don’t want to put any of our customers at risk of failing a roadside drug test or an employment drug test.

“There are other CBD products out there on the market, which could result in someone failing a drug test. In an unregulated market, it’s down to the producer and some people may not understand what they are buying. We have full transparency of our products from plant to shelf and can effectively provide the result of a drug test before it happens – others cannot do that.

“We like to think of ours as the ‘Rolls-Royce’ product. We start with a premium extract and work with an experienced manufacturer to get the finished product. It’s the best of the best.”

The specific process of extracting the ingredients for the various products also utilises combined knowledge and expertise, which has been through years or painstaking research and continues to evolve as new benefits are discovered.

Amateur golfers can also gain significant benefits too – even by feeling less anxious over that first tee shot – reassured by the extensive process which has brought the product to the shelves.

Dixon said: “We have that unique link between the chemists at our disposal and all levels of players so we can tailor our products, specifically to help on the golf course.

“We’ve known the benefits of CBD on the golf course for a couple of years so we are now focusing our research into the other beneficial cannabinoids and compounds which can help with a range of golf issues from nerves and anxiety when you play through to preparation and recovery processes.

“We’re not attempting to compete with all the CBD companies coming into the market, we have a unique understanding of common issues amateur players face from our own experience and several elite players out on tour. This enables us to study golfers of all levels and feed the results back to our expert chemists at LH Botanicals to develop our range and target specific issues using new formulas.

“As things stand you can put anything in a bottle and label it CBD. We know of isolate products that don’t contain anywhere near the stated level of CBD, through to full spectrum products that contain illegal levels of THC. I wouldn’t consume any CBD product without knowing exactly what’s in the bottle, which is why we have QR codes on our products. This enables our customers to track the product from seed to shelf and view the certificate of analysis to see exactly what’s in the product they’ve purchased.”