GOLFTEC’s Commitment to Grow the Game for All

By, JOHN TORSIELLO

Considered the world leader in golf improvement and club fitting, Denver, Colorado-based GOLFTEC is making a major commitment to go beyond the business of golf to enhance lives around the world with innovative and inclusionary initiatives.

With over $2 million in charitable giving in 2020, GOLFTEC is aiming for an even greater impact in 2021 and beyond. GOLFTEC Cares which includes their Clubs for a Cause program is uniting communities through golf and driving the game towards greater accessibility, diversity, and long-lasting charitable impact donation program.

The company believes that diversity and inclusion are essential to the game’s health, and growth, thus the establishment of GOLFTEC Cares and Clubs for a Cause club donation program. When individuals donate their clubs, 100 percent of the money raised will go to organizations such as Black Girls Golf, Solich Caddie & Leadership Academy, and other efforts to make the game more diverse and accessible.

“The future of golf is in our hands. We must create a culture that demands diversity and inclusion,” said GOLFTEC CEO and Co-Founder, Joe Assell. “With the launch of GOLFTEC Cares and the “Clubs for a Cause” program, we are using our passion for the game to drive change and make golf accessible to everyone.”

For an even greater impact, GOLFTEC Cares is working with several partners in the golf industry, such as Mizuno, PING, 2nd Swing, and others, who are united to make golf inclusive and inviting for all by matching the value of donated clubs.

Since 1995, GOLFTEC’s mission has remained the same--to help people play better golf. The GOLFTEC experience is built to offer a place where golfers of all ages and ability levels can work with an expert in golf instruction to build a game improvement plan customized to their specific needs and goals. And with the aid of technology that gives our students and coaches instant and data-driven feedback, helping people find their potential in ways that accelerate the improvement journey. With millions of lessons given and more than 200 locations across the world, GOLFTEC is the world leader in golf instruction.

GOLFTEC has seen explosive growth within the past several years with numerous locations opened worldwide during that time. Locally, the company has locations regionally in New England in Stamford, West Hartford, and Westport in Connecticut, Cranston, Rhode Island, and Needham, Burlington and Danvers in Massachusetts. Several years ago, the company announced a total brand refresh that included the unveiling of a vibrant new in-center design scheme, updated logo, enhanced club-fitting program and advanced in-bay teaching technology.

GOLFTEC was founded in 1995 in Denver by Joe Assell, the company’s CEO. His mission was simple, as it remains today; to help people play better golf. Assell saw

an opportunity to leverage technology and well-trained Certified Personal Coaches to produce more fact-based instruction.

Among the factors weighing into Assell’s decision to launch GOLFTEC was a growing interest in golf and instruction with no coherent, repeatable path or process for player improvement, particularly at the avid amateur level; an under-utilized base of passionate PGA instructors who were limited by seasonal, outdoor employment opportunities that created hidden capacity; a lack of business vision and organizational structure to connect the first two factors to generate on-course results for golfers; and career viability for PGA professionals, and worthwhile returns for investors.

To find more information about GOLFTEC’s “Clubs for a Cause” donation program, go to

To find more information about GOLFTEC Cares, you can watch this short video https://vimeo.com/532437286 or go to golftec.com/cares.