National Golf Leagues Programme, in collaboration with England Golf and The R&A

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Twilight Golf Leagues

Driving Social Participation at Scale

A turnkey national league programme helping associations engage casual participation, activate clubs, and innovate player pathways.

Simple for Golfers.

Scalable for Associations.

1000s of casual want to play regular golf in the afternoon Twilight Golf Leagues are golfers designed specifically or after work.

Theseinplayers are often time-poor, preferring to meet this demand.

Delivered partnership shorter formats such as 9-hole rounds, and are more motivated with Golf Genius, they offer associations a turnkey social interaction than formalout competition. Many are looking participationby programme that can be rolled a consistent, low-commitment across clubsfor nationwide to drive new forms ofway to play, particularly in the afternoonsplay or after work. participation that sit between occasional and full club membership.

It provides associations with a powerful way to engage these golfers and bring them into a more

THE NATIONAL OPPORTUNITY

Connect with Communities Outside Clubs 1000s of casual golfers want to play regular golf in the afternoon or after work. These players are often time-poor, preferring shorter formats such as 9-hole rounds, and are more motivated by social interaction than formal competition. Many are looking for a consistent, low-commitment way to play, particularly in the afternoons or after work.

regular playing rhythm. Each league follows a simple but highly effective structure, built around weekly 9-hole rounds played over a defined season.

A FORMAT DESIGNED FOR MODERN GOLFERS Simple, social, and structured to drive repeat participation.

Twilight Golf Leagues are built around a short, team-based format that makes it easy for golfers to commit to regular play. The structure removes many of the barriers associated with traditional competition, replacing them with a more flexible and social experience that fits into modern lifestyles.

Players register individually or with a partner and are allocated to teams, creating an immediate sense of belonging. Across a defined season, teams compete in weekly 9-hole rounds, accumulating points through simple formats before progressing to a final. This creates a clear narrative, consistent engagement, and a compelling reason for players to return each week.

Simple for Golfers.

Scalable for Associations.

Twilight Golf Leagues are intentionally simple and enjoyable. The team-based format removes many of the barriers associated with traditional competition, replacing them with a more relaxed, social experience that still retains a competitive edge.

FEATURES

Over the course of the league, teams accumulate points through a combination of formats, leading to a final round that determines the overall winner.

Weekly 9-hole rounds Team-based, social format Individual or pair entry Simple scoring formats Season-ending final

Dedicated team franchises were developed for Australia and New Zealand. We can work with our partners to do the same for their own regions. For example, the Springboks team or Lions team.

WATCH

Twilight Golf Leagues are designed to support the core objectives of national

Players receive regular communications, clear scheduling, and a seamless scoring

associations by creating new playing opportunities, increasing engagement, and

experience, allowing them to focus purely on enjoying the game.

strengthening the connection between golfers and clubs.

Because each league follows a consistent structure and is centrally supported, it can By combining a flexible format with centralised delivery, Twilight Golf Leagues enable

be replicated across multiple clubs with minimal variation. This enables associations to

associations to activate their club network without adding operational complexity, and

deliver a unified participation product across their network while maintaining flexibility

provides a scalable way to reach new audiences while encouraging more frequent and

at a local level.

consistent participation among existing golfers.

Host Venues Provided with Marketing Toolkits

Grow Participation

Activate Club Networks at Scale

Powered by Golf Genius technology

Engage new and non-traditional golfers

Deliver a consistent participation product

Online Registration via Find & Play Platform

through accessible, social formats.

across multiple venues.

Digital League Experience

Increase Frequency of Play

Modernise the Game

Create structured, weekly opportunities

Align formats with evolving golfer

that build consistent playing habits.

expectations and lifestyles.

Strengthen Club Connection Introduce golfers to clubs in a low-barrier, welcoming environment.

DRIVING MEASURABLE PARTICIPATION GROWTH In partnership with The R&A and England Golf, Twilight Golf Leagues were piloted as part of a broader initiative to explore new participation formats and engage non-traditional golfers.

The programme focused on delivering structured, social leagues across 10 venues in England, targeting casual golfers and those not currently engaged with traditional club competition. Clubs were supported with a complete operational and marketing framework, while Golf Genius managed the technology and league delivery.

Key Outcomes

format also created a more welcoming

A significant proportion of

environment, encouraging repeat

participants were non-members,

participation and stronger connections

confirming the format’s ability to

between players and clubs.

attract new audiences into the game.

Player satisfaction was exceptionally

Strategic Impact

high, with all surveyed participants

For England Golf and The R&A, the

indicating they would recommend

pilot demonstrated the potential

the league to others.

for Twilight Golf Leagues to operate as a scalable national programme.

Clubs reported increased utilisation of

The combination of a simple format,

off-peak tee times, as well as stronger

centralised delivery, and strong

engagement with golfers who had

player appeal provides a foundation

previously been inactive or playing

for broader rollout across the club

irregularly. The social nature of the

network.

10

PARTICIPATING VENUES

£1662 GENERATED PER LEAGUE

6

WEEK LEAGUES

110 PLAYERS

4.39/5 PLAYER SATISFACTION

“”

Twilight Golf Leagues is a fantastic chance for us to support all golfers with their game and provide a platform for some fun, team golf. We are all huge advocates for growing the game, and believe this new, fresh league concept will help us to create greater access and availability to golfers across the country.

James Crampton

Championship Director, England Golf

CONTACT US | golfgenius.com | international@golfgenius.com