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National Golf Leagues

Driving Community Play at Scale

A turnkey national league programme for organisations to engage casual participation, activate clubs, and innovate player pathways. x

There are millions of casual and social golfers with a strong interest in the sport, but are not members of a golf club. Motivated by social interaction, this community of ‘independent’ golfers want structured, low-commitment ways to play, particularly in the afternoons or after work.

Simple for Golfers. Scalable for Organisations.

Twilight Golf Leagues are designed specifically to meet this demand. Delivered in partnership with Golf Genius, they offer a turnkey participation programme that can be rolled out across clubs nationwide to drive new forms of participation that sit between casual play and full club membership.

1000s of casual golfers want to play regular golf in the afternoon or after work. These players are often time-poor, preferring shorter formats such as 9-hole rounds, and are more motivated by social interaction than formal competition. Many are looking for a consistent, low-commitment way to play, particularly in the afternoons or after work.

The leagues are a powerful way to motivate these golfers into a more regular playing rhythm. Each league follows a simple but highly effective structure, built around weekly 9-hole rounds played.

FORMAT EXPLAINED

Twilight Golf Leagues are built around a short, team-based format that makes it easy for golfers to commit to regular play. The structure removes many of the barriers associated with traditional competition, replacing them with a more flexible and social experience that fits into modern lifestyles.

Players register individually or with a partner and are drawn into teams. During the league, teams compete in weekly 9-hole rounds, accumulating points through simple formats before progressing to a final. This creates a clear narrative, consistent engagement, and a compelling reason for players to return each week.

Weekly 9-hole rounds

Team-based, social format

Individual or pair entry

Simple scoring formats

Season-ending final

White-labelled league app

Modern Format

Twilight Golf Leagues are fas t, social and meet the fast evolving expectations and lifestyles of the modern golfer.

Measurable Participation

Capture casual participation through digital sign-up, league app interaction, admin dashboards, and other digital tools deployed to deliver the leagues.

Increased Commercial Opportunity

Open new revenue streams through league entry fees, national league sponsorship, local venue licensing, and integrated mobile advertising space.

WATCH

MORE GOLFERS THAT PLAY MORE GOLF

Twilight Golf Leagues support your core objectives by delivering a structured and proven pathway for non-club members to obtain a WHS Handicap Index.

By combining a flexible format with centralised delivery, Twilight Golf Leagues enable national organisations to activate their club networks in a scalable way to reach new audiences and increase participation amongst casual players.

Players receive regular communications, clear scheduling, and a seamless scoring experience, allowing them to focus purely on enjoying the game.

NEW PLAYER

SOCIAL GOLFER CLUB MEMBER

Increase Frequency of Play

Create structured opportunities that build consistent playing habits.

Strengthen Club Connection

Introduce golfers to clubs in a low-barrier, welcoming environment.

Activate Club Networks at Scale

Deliver a consistent participation product across multiple venues.

CASE STUDY

How The R&A, England

Golf and

Golf

Genius ran national Twilight Golf Leagues to engage community golfers.

The national league programme focused on delivering structured, social leagues at golf clubs across England, targeting casual golfers and those not currently engaged with traditional club competition. Clubs were supported with a complete operational and marketing framework, while Golf Genius managed the technology and league delivery.

The 6-week leagues increased participation amongst casual players, confirming the format’s ability to attract new audiences into the game and operate as a scalable national programme.

COMBINED PLAYING AND SURVEY DATA

6 WEEK LEAGUES

10 PARTICIPATING VENUES

110 PLAYERS

4.4/5 AVERAGE PLAYER SATISFACTION

22 PLAYERS PER LEAGUE

$2,225 CLUB REVENUE GENERATED PER LEAGUE

BOURNEMOUTH

OVER $2,000 IN NEW CLUB REVENUE

Each Twilight Golf League delivered an immediate value add for the host venues by increasing new revenue across green fees, membership, pro shop and F&B sales.

A JOINT PROGRAMME WITH

“”

Twilight Golf Leagues is a fantastic chance for us to support all golfers with their game and provide a platform for some fun, team golf. We are all huge advocates for growing the game, and believe this new, fresh league concept will help us to create greater access and availability to golfers across the country.

James Crampton Championship Director,