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Digitally enhanced championships that connect and inspire golf across Japan
A multi-year partnership powering the Japan Golf Association’s schedule of championships and elite amateur events.
DRIVING DIGITAL GOLF ENGAGEMENT IN JAPAN The Japan Golf Association (JGA) is the governing body for golf in Japan. It’s purpose is to promote and develop golf, manage national teams, oversee rules and WHS, and organise championships.
In partnership with JGA, Golf Genius was tasked with increasing player experience and fan connectivity through digital development of the association’s full tournament schedule.
The scope of work included deployment of Golf Genius’ market-leading Tournament Management system across all championships, as well as the development of unique digital requirements in collaboration with JGA’s tournament and operations teams.
Tournament Management for Every Event Type Japan Golf Association runs its complete tournament calendar, such as National Opens and Junior championships, using Golf Genius Tournament Management.
Association Tournament App & Live Scoring 1000s of casual golfers want to play regular golf in the afternoon Delivering fast, accurate and reliable scoring data or after work. These players are often time-poor, preferring throughout the tournament season. shorter formats such as 9-hole rounds, and are more motivated by social interaction than formal competition. Many are looking Player Communication for a consistent, low-commitment way to play, particularly in the Increasing connectivity between JGA tournament staff afternoons or after work. and players through various communication tools.
Website Integrations & API-fed leaderboards Digital integration with JGA channels, on-site leaderboards and other platforms drive fan awareness, connectivity and engagement with JGA tournaments across the season.
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DELIVERING INNOVATION IN PARTNERSHIP WITH THE JGA Further to the deployment of Golf Genius’ existing technology, the partnership involved a bespoke set of needs that required a consultative and collaborative approach. Product Managers and Developers from Golf Genius worked closely with the JGA to identify these requirements, design the vision for what was needed and deliver the end solution.
PROJECT DELIVERABLES •
Internationalisation & Localisation
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Reports & Output
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External System Integrations
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Data Management
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Registration & Payment System
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Mobile & Web Portals
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Tournament Operations
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“Working closely with the Japan Golf Association has given us a deep understanding of tournament golf in Japan. Their experience and practical feedback have helped Golf Genius better support the formats, conventions and operational needs that fit the culture of competitive golf in Japan. The JGA team has been an excellent partner, and we share their focus: delivering simple, reliable tournament operations.” Adrian Logue Director – International Product Management
LOCAL PROVIDER SYSTEM INTEGRATIONS
“” In the last five years there has been a monumental shift in the digital trends and behaviours across golf, so choosing the market leading provider of Tournament Management software made complete sense for the JGA, enabling us and golfers across Japan to benefit from innovative, up-to-date technology. Andy Yamanaka
Chief Executive Japan Golf Association
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CONNECTING FANS TO JAPAN GOLF ASSOCIATION’S EVENTS For the last 3 years, Golf Genius has powered JGA events through Tournament Management software that drives operational efficiency and golfer connectivity across Japan.
OVERVIEW
202 Tournaments
GOLFER PARTICIPATION
11,485 Players
ACTIVITY
16,000
65
95
Locations
Rounds
Average Field Size
DIGITAL ENGAGEMENT
8,404,938 Total Tournament Views
80% On Mobile
18% On Desktop
CONTACT US | golfgenius.com | international@golfgenius.com