GOLF LEAGUES
9-HOLE TEAM GOLF LEAGUES Hosting a Twilight Golf League at your club fills empty slots in your tee sheet and delivers a guaranteed source of revenue. You fill it. We run it. Players love it.
golfgenius.com apac@golfgenius.com
GOLF LEAGUES
EAT, GOLF, LEAGUE, REPEAT 1000s of casual golfers want to play some regular golf in the afternoon or after work during the summer. Twilight Golf Leagues create the perfect way for these golfers to play through weekly team-based leagues hosted by your golf club.
SIGN-UP
MARKETING
Register your golf club to host a
promote your league
Twilight Golf League
to members and golfers
1
3
2 LEAGUE SET-UP We create your league and setup online registration
MORE ROUNDS = MORE REVENUE Hosting a Twilight Golf League at your golf club fills empty slots in your tee sheet and delivers a guaranteed source of revenue through repeat play (see page 10 for more details).
DRAFT NIGHT Players are drafted to 6 teams before round 1
4
5
6
REGISTRATION
PLAY
Players enter online
6x rounds of 9-holes
through Golf Genius
across a chosen timespan
TWILIGHT GOLF LEAGUES
HOW IT WORKS
STEP
1
LEAGUE REGISTRATION
Players enter as a pair or on their own and pay a $40 league registration fee each.
STEP
2
TEAM DRAFT
Players are paired up (if they’ve registered on their own) and allocated to one of the 6 teams.
STEP
3
POINTS
Each round, points are awarded to teams based on their player’s results in 2 competitions:
ROUND ROBIN MATCHPLAY INDIVIDUAL STABLEFORD
GOLF LEAGUES
Barbarians
Magic
Hurricanes
Steel
Devils
Kiwis
STEP THE LEAGUE
4
Teams compete over 5 rounds to accumulate points. In the final round, the leading 2 teams playoff to decide the league winner.
GOLF GENIUS’ ROLE LEAGUE SET-UP
MARKETING SUPPORT
We create the league in Golf
You receive a marketing pack to
Genius, which includes setting
help your efforts to fill the league.
the formats and creating a league
This includes banners, posters,
page for golfers to sign-up + pay.
social posts + email templates.
ONLINE REGISTRATION
LEAGUE MANAGEMENT
Golfers register + pay their league
This includes handling of online
entry fee through us. We gather
registration, player and club
handicaps, emails and other key
communications, tee times, live
information during this process.
scoring & results.
WE RUN YOUR LEAGUE Remove hours of weekly admin from your desk. Powered by Golf Genius technology, players receive weekly pairings, live scoring codes and results via text and email to keep them engaged throughout the process.
GOLF LEAGUES
HOST VENUE’S ROLE MARKETING AT THE CLUB
DRAFT NIGHT (optional)
Placing the banners, flyers and
You can run a draft night before
posters we provide across the Pro
the 1st round and generate extra
Shop and clubhouse. Train staff to
F&B spend. We’ll even help you
promote the league to golfers.
with the drafting process.
MARKETING ONLINE
MEET & GREET
Posting regularly on social media
As we do the legwork for you, you
accounts and distributing min.
have the floor to greet golfers and
2x emails to your member/visitor
shine a light on your club. Who
mailing lists.
knows, you could be greeting a future club member!?
YOU FILL YOUR LEAGUE The more golfers playing in your league, the better return on investment. From our experience, successful Twilight Golf Leagues depend on the host golf club’s commitment to promote it to golfers.
LEAGUE TECHNOLOGY Golf leagues create admin and most golf clubs don’t have the time. With Twilight Golf Leagues, we do the league legwork for you. Each league is centrally managed by us and powered by Golf Genius technology. Leaving you to focus on filling them with players. FEATURE
INCLUDED
DETAILS
Logos & Sponsor Branding
Branded league assets, such as scorecards, mobile app, tee sheets, results, emails and more.
League Website
A dedicated website for your league. Golfers view league details, tee times, handicaps, results and more.
Online Registration & Payments
We collect golfer registration fees and gather handicaps, emails and other key information during this process.
League Formats & Round Draws
We set-up the league competitions for each round and distribute tee times + live scoring codes to players.
Player Emails & Texts
Personalised emails and texts to golfers about the league, including tee times, results and more information.
Live Mobile Scoring
Golfers login to the Golf Genius mobile app and input their gross hole-by-hole scores. We calculate the rest.
TV Leaderboards
Displayed across your golf club and online via the League website.
League Standings & Results
After all scores are in, we calculate the round results and update the league standings.
CASE STUDY
GET GOLFING
BACKGROUND
Get Golfing - a multi-course operator based in the UK - became one of the first host venues of Twilight Golf Leagues in the country. With the objective of promoting membership and filling times in its tee sheet during quieter periods, staff at Get Golfing heavily promoted their leagues to golfers and played an active role in welcoming them before and after each league round.
IMPACT
With the first league initially attracting 16x 2-person teams, Get Golfing have gone on to expand Twilight Golf Leagues out across 9 other venues as a core part of its new member recruitment strategy. Seasonal Twilight Golf Leagues are now run by Get Golfing throughout the year due to their ongoing success.
TAKING GOLF LEAGUES TO THE NEXT LEVEL. “Because members bring guests to play in our Twilight Golf Leagues, they’ve been a great way to attract new members and fill quieter spots in our tee sheets. They’re
USED IN
60
COUNTRIES
a win-win for us and should be an absolute no brainer for your club too.” Chris Knight Get Golfing
6 6
RETURN ON INVESTMENT Hosting a Twilight Golf League at your golf club fills empty slots in your tee sheet and delivers additional revenue through repeat play and additional F&B spend.
Based on 48 players playing in a 6-week golf league.
League Revenue Green Fees ($15/round pp)
$4,320
League Sponsor
$1,000
Ancillary Revenue Team Draft Function Night ($30 pp)
$1,440
Total
$6,760
n.b. figures are for illustrative purposes only.
Costs TGL License & Buyin Fee
$1,370
Marketing Collateral (inc. in fee)
$0
Total
$1,370
Net
$5,390
NEXT STEPS PLANNING
LAUNCH
Email apac@golfgenius.com
We deliver marketing collateral
to host a league and plan out
to your club, so you can start
your league with us.
promoting your league!
1
3 2 SET-UP We will arrange a short call with you to finalise the league up and coordinate your marketing efforts.
“”
We’re excited to be bringing our Twilight Golf Leagues package to golf clubs across Australia and New Zealand, which creates a really fun team-based league for golfers and removes all that time-consuming league admin from your desk. We look forward to introducing TGL at your venue very soon. Peter Shaw, Golf Genius apac@golfgenius.com
CONTACT US TODAY | golfgenius.com | apac@golfgenius.com