2024 Mid America Show Attendee Program

Welcome Back!

Whether a first-time attendee or a veteran of the show, we can’t wait to see you January 15-18, 2024 as the Mid America Show is back for a week FULL of Pool Industry related fun and training. This program will help you and your colleagues plan how to spend the week taking in as much as you possibly can!

To start the week, Pentair has a great Product Training Event scheduled for Monday and Tuesday of the Show. Be sure to pre-register this year for their training. Contact your Pentair rep to register. There are also details as you read on… Note: The location of Pentair Training will be at the Crowne Plaza Downtown Union Station, which is right across the street from Lucas Oil Stadium. New this year - we are offering a Women’s Workshop on Tuesday and one of attendee’s favorite: Thursday Pools Facility Tour is back!

On Wednesday and Thursday, lets fire up our brains and start the mornings off attending the 25 industry seminars being offered. The industry continues to grow and expand and there is always training and products to catch up on, not to mention the companies and products to meet and learn about as you take on the Show Floor. New this year: We will offer Show Floor Demos throughout the days. These are FREE to attend.

Take a break part way through the show and join us Wednesday night for a return to the Quarterback Suite for drinks, food and prizes! This remains FREE for all attendees and vendors and is a great start to the night for many.

With that being said mark your calendars for you and your staff to be in Indy January 15-18, 2024 and join us as we all get caught up on What’s New in 2024! We will see you in a few short weeks,

Jocelyn Larsen

Show Manager Jocelyn@MidamericaShow.com

Be sure to stop by and THANK the following Sponsors:

Show Floor Demo Sponsor Platinum Sponsor Coffee Sponsor

Sponsor of Thursday Dealer Lunch

Stadium Tour Sponsor

®

Facility Tour and Official Fiberglass Pool Sponsor

Happy Hour Sponsor

2024 SHOW SCHEDULE Monday, January 15 - Tuesday, January 16: 7:30am: Pentair Product Training Location: Crowne Plaza Union Station More info on pages 6 & 7.

Tuesday, January 16: 9:00am: PowerUp & AdvanceU! The Women’s Professional & Personal Growth Workshop with Pam Vinje, Small Screen Producer Location: Crowne Plaza Union Station More info on page 9.

2:00pm: Thursday Pools Plant Tour Location: Thursday Pools, LLC More info on page 9.

Wednesday, January 17: (all at Lucas Oil Stadium) 7:30am: Registration Opens & Coffee Served, compliments of Raypak 9:00am: Show Seminars Start 11:00am: Show Floor Opens 2:00pm: Happy Hour at Only Alpha Booth 3:45pm: Tour of Lucas Oil Stadium from PoolCorp Booth 4:00pm: Show Floor Closes 4:30pm: Show Party-Free!

Thursday, January 18: (all at Lucas Oil Stadium) 8:00am: Registration Opens & Coffee Served, compliments of Raypak 9:00am: Show Seminars Start 10:00am: Show Floor Opens 11:30am: Dealer Lunch compliments of Hayward 1:30pm: Tour of Lucas Oil Stadium from PoolCorp Booth 2:00pm: Show Floor Closes Seminar Schedule is subject to change.

Scan this QR code for an up to date seminar schedule:

FREE TOURS OF Compliments of

NEW THIS YEAR!

Show Floor Demos and Seminars sponsored by

Scan the QR code for a schedule of demos.

2024Allows Education Pass you access to ALL of the Show Education on January 17th & 18th!

$60 Per Person By registering for a 2024 Education Pass, you automatically have access to the Show Floor.

Purchase in advance online: click Education at www.MidAmPool.com.

2024 Show Floor Hours Wednesday, January 17th: 11:00am-4:00pm Thursday, January 18: 10:00am-2:00pm Registration Opens at 7:30am each day!

500 S Capital Ave Indianapolis, IN 46225

POOL UNIVERSITY EDUCATION & TRAINING INDIANAPOLIS JANUARY 15-16, 2024 CROWNE PLAZA INDIANAPOLIS DOWNTOWN UNION STATION $249.00 (CREDIT CARD ONLY) Take one of our upcoming training workshops and graduate with a wealth of knowledge on the newest products and technological advances from Pentair.

Our experienced instructors, detailed course materials and training aids will give you the know-how and real-world techniques you need to specify, install, troubleshoot and service today’s most advanced pool equipment - and do it more profitably.

SPECIAL HOTEL DISCOUNT

REGISTRATION PROCESS

Pentair has secured a special discounted rate at Crowne Plaza Indianapolis Downtown Union Station.

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Rooms must be reserved before 01/03/24 Rooms available from 01/03 - 01/17 $189.00 (each night) + $25.00 parking RESERVATIONS Crowne Plaza Indianapolis Downtown Union Station 123 W Louisiana Street • Indianapolis, IN Call 317-631-2221

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Scan the QR Code Below Choose the workshop you wish to attend Click Get Tickets Select the number of tickets you wish to purchase and click Checkout Fill in the form with each attendees information (an email address may only be used by one person as this is how they are identified during registration) Click on Payment, fill out the credit card information and Click Pay

Reservation Code: Pentair ... or book online SCHEDULE 7:00 A.M. | REGISTRATION 7:30 A.M. | CONTINENTAL BREAKFAST 8:00 A.M. - 5:00 P.M. TRAINING SESSIONS LUNCH WILL BE PROVIDED QUESTIONS? CALL 1-888-755-7946 | POOLTRAININGHELP@PENTAIR.COM

POOL UNIVERSITY EDUCATION & TRAINING JANUARY 15-16, 2024 CROWNE PLAZA INDIANAPOLIS DOWNTOWN UNION STATION • 123 W LOUISIANA ST • INDIANAPOLIS, IN $249.00 Come join the PENTAIR Training team and your favorite PENTAIR representatives for an extraordinary hands-on learning opportunity!

This two-day workshop will offer many courses, which may include: Advanced Automation, Heater Troubleshooting, Automated Chemical Control Systems, Codes and Compliance and Product Safety, the IF3 Pumps, E-Tools, Apps and General Education courses such as Hydraulics.

SUBJECTS COVERED: •

• • • • • • • •

INTELLIFLO3® VSF POOL PUMP: Programming with Pentair Home and Pro App MASTERTEMP HANDS-ON TEAR DOWN CODES AND COMPLIANCE / PRODUCT SAFETY INTELLICENTER® POOL CONTROL SYSTEM: Hands-on Programming ETI / ULTRATEMP HEAT PUMP GAS HEATER TROUBLESHOOTING AUTOMATION WIRING HYDRAULICS FOR THE SERVICE PROFESSIONAL ELECTRICITY FOR THE SERVICE PROFESSIONAL

Remember!

Pentair Training is at the Crowne Plaza this year!

SCHEDULE 7:00 A.M. | REGISTRATION 7:30 A.M. | CONTINENTAL BREAKFAST

Platinum Sponsor of the Mid America Show!

8:00 A.M. - 5:00 P.M. TRAINING SESSIONS QUESTIONS? CALL 1-888-755-7946 | POOLTRAININGHELP@PENTAIR.COM

Select Specialized Training on MidAmPool.com to register.

Tuesday, January 16th- Specialized Training

The Women’s Professional & Personal Growth Workshop

with Pam Vinje Small Screen Producer 9:00am - $129 Per Person Crowne Plaza Downtown Union Station To register, see Specialized Training at www.MidAmPool.com

Become the Unstoppable Force You Were Born To Be! Get Tools to help you achieve your professional & personal goals and take Charge of Your Success!

The workshop will provide a comprehensive approach to success in both management and personal growth. We will learn practical management techniques to enhance our leadership skills and develop habits and mindsets that foster professional excellence in our companies and in our personal life. Women are the ultimate multi-taskers!

Objectives: • Discover practical and actionable operational and communication techniques that you can immediately put into practice, enhancing your management effectiveness and thereby growing your company’s bottom line.

• Get equipped with insights and strategies to overcome leadership challenges. Whether it’s setting clear goals, improving your communication skills, or building collaborative relationships, you’ll gain practical solutions to excel in your role.

• Learn how to align your personal values, set goals, and work on self-improvement for longterm success. By integrating management principles with personal growth strategies, you will bridge the gap between effective leadership and personal development on and off the clock.

• Get a unique chance to connect with like-minded individuals, share experiences, and learn from one another. You’ll have valuable networking and collaboration opportunities that can contribute to your professional growth and create a supportive community of peers.

• A wine and cheese celebration reception will be the icing on the cake!

Plant Tour at 2:00pm on Tuesday, January 16th

FREE!

840 Commerce Parkway, Fortville, IN 46040 Come and join us for an exclusive invitation to the Thursday Pools LLC Plant Tour! As the proud manufacturers of both Thursday Pools and River Pools brands, we are thrilled to offer pool builders, service technicians, and retail professionals attending the Mid-America Pool & Spa Show the opportunity to experience a behind-the-scenes look at our newly expanded facility.

This plant tour will give you an up-close and personal view of how we create our high-quality fiberglass pool shells. Discover the intricate process, learn more about our company, and witness our passion for fiberglass firsthand.

If you have any questions, feel free to contact us at 877-929-7665 ext. 8 or s.bubnick@thursdaypools.com. We are eagerly looking forward to welcoming you to the plant and showcasing what we do best.

Upon arrival simply follow the signs to the visitor parking lot and check in at our reception desk.

For your safety and comfort, please remember to wear closed-toe shoes. We will provide you with safety glasses and vests to ensure a secure experience. Kindly refrain from bringing cameras, phones, or any other electronic devices inside the plant. Appetizers and drinks will be served following the tour!

Fiberglass pool manufacturer representatives or owners/affiliates are not eligible for this tour.

Pre-register online at https://thursdaypools.com/midamericaplanttour by January 15th.

SKIP THE LINE

by Registering Online!

We are expecting a large number of attendees at the Mid America Show in 2024. So, we are recommending that you preregister for show passes. To do this, go to MidAmPool. com and click on the Show Education button that you see on almost any page of the web site. You only have to register for the pass, you do NOT need to register for the individual courses you wish to attend.

People change their minds, schedules change…thus by keeping the classrooms open seating, it prevents classes from being filled up in advance only to be half full come the day of the course. It allows attendees to adjust their courses choices right up until the day of the show. There is AMPLE seating as we are combining side by side classrooms into one big room allowing for spread out seats.

Exhibitors A-Z as of 11/30/2023

Alper Intelligent Alpier Intelligent Anchor Industries Aqua Creek Aqua Group Aqua Salt Aquabella Tile AquaComfort Water Group Aspen Spas Automatic Pool Covers Blue Square MG Blue Torrent Products Blue White BWT Robotics Cardinal Systems Carvin Pool Century Electric Motors Champion Pool Care Champion Pool Supply Cinderella, Inc Classic Pool, Tile & Stone Concrete Countertop Solutions Cover Care CoverSafe Coverstar Central Deep Dive Devin Cahn Diversitech Drainage Solutions Easy Care Products Fluidra GLI Global Haviland Pool Products Hayward Pool Products Hydra Pools Imperial Pools/Saratoga Spa & Bath Innovaspa Intermatic IPS Weld-On Jacks Magic Jonas Chemicals Kelley Technical King Technology Lasco/Colonial Valve Latham Pools/GLI Leafguard LeakTronics Ledge Lounger

LoopLoc LOU-Powered by Evosus Lucero Pool Plaster Main Access Maytronics Medallion Pools Megna Merlin Industries Mid America Sales Modern Moulding Moreton-Weber Mullarkey Associates Natural Chem/BioLabs OnCore Only Alpha Pool Products Orenda Oxygen Pools Pal Lighting Pentair Piereth Sales PoolCorp Poolside Tech Rayner Covering Sytems Raypak Reeder & Vermaat River Pools Rola Chem Royal Palm Pools Safton San Juan Pools SGM Solenis Speck Pumps-Pool Products Stegmeir Superior Pump Tara Pool & Outdoor Products Taylor Water Technologies TenJam The Outdoor Plus Thursday Pools Trek Pools Truebite Roll-N-Vac Vac Daddy Water Tech Waterway Plastics Z PoolForm/Concrete Countertop Solutions Zeo

SHOW EDUCATION Wednesday, January 17th and Thursday, January 18th Industry Seminars in the Lucas Oil Stadium Meeting Rooms

To attend any of the following courses, except for the ones marked free, attendees will need to purchase an Education Pass. The cost for a pass is $60 per person and covers entry into ALL of the following education courses. Education Passes can be bought online at MidAmPool.com.

For the most up-to-date schedule, scan the QR code. Be sure to check it before heading to the Show!

Wednesday, January 17th 9:00am - Noon

Stains/Scales Above & Below the Water Line Pete Kur - Midwest Sales Manager, Jack’s Magic Cost: Education Pass This class will cover ALL aspects of staining/scale, whether it is built up on or in any pool or body of water. The purpose is to helps service/builders realize what the discoloration could be, how to attack and how to be proactive/ prevent it. Pete Kur is a Certified Stain Specialist. (Three Hour Course)

Wednesday, January 17th 9:00am - 10:30am

Variable Speed Pumps: How to Program Correctly Scott Parker - Pentair Regional Training Manager Cost: Education Pass Variable speed pumps are in high demand in the current swimming pool market. This seminar will provide the attendee the necessary skills to evaluate new and existing pool plumbing and the equipment pad for proper hydraulic performance. Attendees will learn to calculate pool volume, proper turnover rates, and the required hours of circulation to attain those rates. The instructor will also cover how to calculate total dynamic head and how to read a pump curve.

With that information, the attendee can then properly program a variable speed pump to accomplish the necessary turnover rate and operate within safety standards.

Algae - What you Need to Know!

John Weber - Senior Formulations Chemist at Biolab Cost: Education Pass Algae is an extremely important part of our planet’s ecosystem, just don’t invite them over to your pool party.

Understanding algae becomes increasingly more important in our attempts to eliminate it from our pools. We will explore how algae gets into pools, examine whether our current classification system is appropriate, and look at ways in which we can prevent and mitigate the effects on our pools. We will show how new research in this area is uncovering surprising new details about what we thought we knew about algae in pools and in our approach to eliminate them.

Water Chemistry- The Fundamentals Paul Gillio - Technical Service Manager Solenis Cost: Education Pass Emphasis on sanitizer levels and ph monitoring is well-known by most operators and service people. What is less well understood is how dependent successful pool management is on proper operation of filters, circulation and other areas of chemical control. This seminar will demonstrate that proper control of all three factors: chemical, biological, and physical is needed to provide healthy clean water. At the conclusion of the seminar the service person or operator will understand how each of these key factors interrelates with and helps control the others. Additional knowledge will be gained in how to correct unbalanced water and utilize other tools such as algaecides and sequestering agents to improve overall water quality.

Coffee provided by

For the most up-to-date schedule, scan the QR code.

Be sure to check it before heading to the Show!

Future-Proof your Business: The 10 Game Changing Digital Trends of 2024 Pam Vinje - Small Screen Producer Cost: Education Pass Staying abreast of the latest digital marketing game changers is crucial in today’s rapidly evolving business landscape. Some of the top 10 Game Changers that will be discussed are: 1. Google and Bing’s latest Artificial intelligence rollouts and how they impact your business.

2. Latest Google ad options to help capture more targeted leads 3. Latest platform changes from Facebook, Instagram, YouTube, and Pinterest 4. Latest content development strategies 5. ADA website accessibility now mandatory for websites Heating Options for Pools Kevin Poe - Regional Trainer, Central Division at Fluidra Cost: Education Pass In this introductory class, Kevin will discuss the different ways to heat a pool and the pros and cons of each. In addition he will discuss what heating options are best for which types of pools and which climates.

Measuring Correctly for Vinyl Liners: A Hands On Workshop Kim Mitten - Tara Cost: Education Pass This will be a 90 min hands on class where students will learn tips and tricks on how to measure AB points efficiently.

Wednesday, January 17th 10:45am - 12:15pm

Chlorine Generators Kevin Poe - Regional Trainer, Central Division at Fluidra Cost: Education Pass In this course you will learn about the installation, operation and troubleshooting of salt chlorine generators. Attend this course and receive unique learning experience to better your craft and complete jobs quicker and more efficient.

Basic Electricity Chris Heemstra - Pentair Midwest Regional Training Manager FREE! This class will cover basic electricity principles through best wiring practices. This is not a class to create electricians but to help the uninitiated to understand how electricity works. A MUST TAKE for anyone in the service industry!

Hot Water Chemistry Paul GIllio - Technical Service Manager Solenis Cost: Education Pass This course will cover the factors that affect hot water management including filtration, chemistry and disinfection.

Emphasis will be placed on the stresses created by hot, turbulent water and its effects on bathers, bather comfort, chemistry and especially sanitizers. At the conclusion of the course the service person or operator will understand how each of these key factors interrelates with and helps control the others. Particular attention will be made to sanitizer selection and control of bather wastes.

Getting the Perfect Fit on Safety Covers EVERY Time Marc Cornely - Technical Specialist Sales Rep Merlin Industries Cost: Education Pass Getting a good fit on a cover requires accurate dimensions of the pool. Despite the seeming simplicity of the concept, it’s easy to get something wrong and end up with a poorly fitting or worse yet, unsafe safety cover! This seminar will teach you how to measure correctly end up with the perfect fit, every time!

Students will learn how to measure unusual pool shapes for safety covers using AB measuring as well as how to install anchors in various surfaces (paver, concrete, brick, etc). Additionally, students will learn how to install anchors on vertical walls and natural rock adjacent to a pools. Students will leave the seminar with an understanding of how to adjust the fit of the cover so that it is safe and secure in all weather conditions.

Continued on next page.....

Leak Detection & Non-Destructive Pipe Repair Methods Darren Merlob - Founder of Leaktronics Cost: Education Pass Upon completion of this presentation, the attendee will be able to understand the concepts around non-invasive leak locating and knowing when to use non-invasive pipe repair methods to make permanent repairs that last. Attendees will also: • Learn how Hydrophone Technology is used to pinpoint leaks.

• Understand how and why the methods explained are more accurate, effective, and more beneficial to leak detection.

• Using Pipe Cameras with Sonde Locating Technology to view and locate leaks and blockages. Learn about new and traditional pipe repair methods and technology.

• Learn when to use non-invasive pipe repairs and when it may be necessary to cut the deck.

Installing Tile on Fiberglass Swimming Pools Kent Mason - POOLCORP Product Application Trainer Cost: Education Pass This course will cover the installation of both porcelain and glass tile on fiberglass pools using latest industry techniques and materials for a successful installation. Course will cover suitable tile selection, installation materials, tools, methods, and processes. Information will be presented in a chronological order from ledger board to final grouting and expansion mitigation.

Evolving Risks of the Pool Pro – How to Protect your Business in 2024 & Beyond!

Renee Porter - Vice President Business Insurance, Higginbotham Cost: Education Pass Attendees will learn about new and evolving risks in the pool industry by hearing real claim scenarios and their outcomes. This class will explain what actions can be done as a business owner to protect the company (risk management) as well as what policies can be purchased (insurance) to seamlessly protect their life’s work from these ever changing threats. Attendees will also be given the tools needed to create and implement company safety policies and procedures - a critical risk management task to protect your company, employees and customers.

• Cyber Security in the Pool Industry (if you have social media, you are a target for cyber criminals!)

• Safety Policies & Procedures (how it can cost your business if you don’t have P&P’s) • Best Business Practices (you may not know some of these!)

Thursday, January 18th 9:00am - Noon

Intermediate Water Chemistry Paul Gillio - Technical Service Manager, Solenis Cost: Education Pass This seminar will begin by covering the information that is discussed in the Basic Water Chemistry seminar and move beyond that level. It goes into more details in areas of filtration equipment, specialty chemicals, interrelationships of chemical readings, and more. Due to the significant amount of information to cover we have set aside three hours.

A Double Time Slot! Lengthier discussions will be spent on: filters, their differences and advantages/disadvantages among them, types of enzymes and what they do and why they work well together, how to adjust water that is out of balance, how and when CYA affects total alkalinity readings, how chlorine works and the different types of combined chlorine, how to select the right algaecide, phosphates and their role in pool chemistry, good and bad.

Pool Heaters: Installation, Troubleshooting and Repairs Dave Stanat - Sr District Sales Manager, Raypak Cost: Education Pass This course will help better attendees skills at installing, repairing and troubleshooting gas heaters as well as heat pumps. Specifically, the course will cover: • Proper installation • Diagnostic techniques • Repair Guidelines

Thursday, January 18th 9:00am - 10:30am

Unveiling the Untold Secrets of Fiberglass Jonathan Davis - Thursday Pools Cost: Education Pass Find out what the industry hasn’t told you about fiberglass pool maintenance. This class is tailored to builders, service technicians, and retail pros who aspire to stay ahead of the game and cater to the thriving fiberglass pool market.

How to Use Google AI Driven Tools to Grow and Manage your Business Pam Vinje - Small Screen Producer Cost: Education Pass From generating leads, to managing your website, to staying ahead of the curve using data driven decisions, discover the latest Google AI driven tools. They will help you elevate your marketing game, attract more leads, and outshine the competition. Objectives of this class include: • Leverage Google AI for local organic search to target your audience effectively and increase visibility.

• Explore Google Search, Performance Max, and Google Guarantee to optimize your marketing efforts.

• Take control of your local online presence with Google My Business • Monitor, manage, and optimize your website’s performance in Google search results • Stay informed and make data-driven decisions with Google Analytics, Google Trends, and Google Alerts Understanding Hydraulics Kevin Poe - Fluidra Regional Trainer FREE! The seminar introduces basic hydraulic factors and will teach the attendee critical calculations to apply to all swimming pools, new or existing. Attendees will discuss the physics of water including pressure, flow rate, capacity, turnover, and more. The effect of pipe sizing, fittings, and valves will be discussed. Total Dynamic Head, pump curves, and how to select the proper pump for a system will be covered. The effect of pipe sizing, fittings, and valves will also be reviewed. Whether a rookie or season expert, attendees will take away a better understanding of how hydraulics are key in proper circulation and attaining a sparkling clear pool!

Measuring Correctly for Vinyl Liners: A Hands On Workshop (Repeat) Kim Mitten - Tara Cost: Education Pass This will be a 90 min hands on class where students will learn tips and tricks on how to measure AB points for vinyl liners efficiently. (Repeat from Wednesday)

Thursday, January 18th 10:45am - 12:15pm

Automation & Controls Scott Parker and Chris Heemstra - Pentair Trainers Cost: Education Pass Understand the different levels of automation and how it’s changing the pool and spa industry.

Stepping Up Your Chemical Game Steve Arb - BioLab Cost: Education Pass Now is the time to step up our game with regards to pool chemistry. It’s time to leave the last three years of just getting by behind us.

• Offer more!

• Provide more!

• Be the Professional!

These are the keys to growth and success in the pool industry. Learn about additional products and services to add to your arsenal that will benefit your customers and increase your profits.

Pool Finish Problems and Solutions Beyond Forensics Tom Engel – POOLCORP NPT Building Materials Trainer Cost: Education Pass Learn how to correctly identify, explain, remedy, and avoid the most common issues with pool finishes; a practical approach without a focus on Water Chemistry!

How to Increase Auto-Cover Service Revenue Joe Keyes - Coverstar Central FREE! Join a discussion on how to make money in servicing and replacing auto-covers. This will include discussing how to clean, maintenance items to look for, and how to confidently bill the homeowner for the work. A MUST ATTEND for any service companies in the Midwest.

Coffee provided by

ACCOMODATIONS 123 West Louisiana Street Indianapolis, IN 46225

317-631-2221

A room block with a special rate of $166 per night has been secured for the event. The rate will be used when making your reservation. To make your reservations online, please see the Hotel & Travel page of MidAmPool.com or by calling the hotel at (317)631-2221. Make sure you mention you are with the Mid America Show. Reservations must be made by December 27th.

110 West Washington Street Indianapolis, IN 46204

317-236-1800

A room block with the special rate of $169 has been secured for Mid America Show attendees. To make your reservations online, please see the Hotel & Travel page of MidAmPool.com or by calling the hotel at (317)236-1800. Make sure you mention you are with the Mid America Show. Reservations must be made by December 22nd. Includes breakfast.

Nashville. Feb 19-21, 2024

Discover More and Register at

www.SouthEastShow.com

Scan the QR Code below for the most Current Schedule of Events for the 2024 Show!