GENT

LONDON

The vision of GENT is quite simple.

GENT London aims to harness the vibrancy of international art and combine it with iconic fashion. Working together with talented street, modern and contemporary artists from around the world to rework classical pieces and bring a unique vision to the streets.

Customising clothing isn’t something new, however especially in the past year, many had the opportunity to read and learn more about sustainability and become more environmentally aware. All the pieces you find on GENT’s website are vintage and have been the canvas for the work of some really talented artists, which means you get to choose a unique piece and help the environment at the same time.Everything is upcycled with new adornments such as replacement buckles, updated stitching, and the inclusion of serialised holograms.

Credits

Creative shoot producer: Becky Mullins @becxxboo We Are FEP @wearefep Assistant: Georgie Lee @mrsgeorgielee Photographer: Oliver Morris @oliver_morris_ Hair: Jo Hawkins @joHawkins Makeup Artist: Selen Hurer @selenhurer_makeup Models: Hasan @hasreese Georgie @mrsgeorgielee AAron @aaroncarey1989 Peony @ho.peony Athena @athenabrown_ Casting: Becky Mullins @becxxboo

Wearing: GENT London