October 2013 Brangus Journal

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October 2013

Marketing and Promotion Issue

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Your SOURCE for Top Quality Registered & Commercial Brangus Cattle

Proud Members of

Circle Land & Cattle Co., Ltd. 2 | OCTOBER 2013

Bobcat Bottoms Ranch • Persimmon Creek Ranch • Camp Cooley Spring Valley Ranch • Windy Hill Ranch • Vista Ridge Ranch

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located just off Hwy. 6 and OSR P.O. Box 4747 • Bryan, Texas 77805 Office: (979) 776-5760 • Fax: (979) 776-4818 Website: www.circlexbrangus.com Steve Densmore, Cattle Mgr., (979) 450-0819, cell • (979) 778-1055, home Chris Duewall, Operations Mgr., (979) 777-6803, cell

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Volume 61, Issue 5

The Official Publication of the International Brangus® Breeders Association.

Subscriptions: Frances Miller 210.696-8231 x203 frances_miller@int-brangus.org

The Brangus Journal is an international publication serving the Brangus seedstock producer. Published bimonthly, this archive is designed to highlight accomplishments and improvements within the association. The purpose of the Brangus Journal is to serve the best interests of the members while showcasing IBBA member breeding programs, efforts and achievements to other Brangus seedstock producers. The Journal also provides a venue for the IBBA to communicate directly with their members providing updates related to the association, publishing feature stories, or announcing results.

Publication #ISSN0006-9132. Periodicals postage paid at San Antonio, Texas, and additional entries.

Postmaster: Send address changes to Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249.

Subscription Rates: Domestic Periodicals—1 year, $25; First class—$55.

Foreign—1 year, periodicals, $25; air mail to Mexico, $70, Canada, $70, Australia, $115; air mail to all other countries, $115.

Contact: Address: 5750 Epsilon, San Antonio, Texas 78249 Telephone: 210.696.8231 Fax: 210.696.8718 Web site: www.brangusjournal.com Email: brangusjournal@int-brangus.org The International Brangus® Breeders Association does not verify claims made by the advertisers in this publication.

BPI OFFICERS AND BOARD OF DIRECTORS Chairman : Ron Flake (662.509.2233) Secretary/Treasurer : Steve Densmore (979.778.1055) Director : Fred McCreary (251.578.4750) Director: R.L. Robbs (520.384.3654) STAFF Frances Miller: Controller (x203, frances_miller@int-brangus.org) Tyler Dean: Director of Youth Programs and Shows, Publications Representative (405.867.1421, tyler@int-brangus.org) Brittni Drennan: Communications Coordinator (x202, brittni@int-brangus.org) Patti Teeler: Accounting (x205, patti@int-brangus.org) Rosanne Sralla: Registry Specialist (x206, rosanne_sralla@int-brangus.org) Lindsey Matli: Customer Service Representative (x204, lindsey@int-brangus.org) ADVERTISING IBBA Office: (210.696.8231), advertising@int-brangus.org Tyler Dean: (405.867.1421), tyler@int-brangus.org

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October 2013 Lauren Lettelier

On the Cover. A Red Brangus calf with her Brangus recip dam enjoy the summer grass at Diamond K Ranch in Hempstead, Texas.

Photo taken by Katy Knox.

DEPARTMENTS

6. IBBA Connection 18. IJBBA Connection 19. IBA Connection 22. Marketing Update 28. Membership 32. Show Results 34. Industry 35. Brangus Plus 36. State Directory 38. Services 40. Advertiser’s Index 40. Calendar of Events

FEATURES & SPECIALS IBBA Announces New Executive Vice President 12 Marketing and Promotion 13 The Importance of “Buy-In” 16 Breed Improvement Committee Statement on Developmental Duplication (DD) 17 Maintaing a Healthy Herd 18 Scholarship Opportunities 19

The Power of Print Advertising 22 Protect Your Brand Trademarks for Beef Cattle Operations 24

What is ‘Sustainability’ on your Ranch? 26 BRANGUS JOURNAL

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IBBA CONNECTION - STAFF Controller

Accounting Specialist

FRANCES MILLER

PATTI TEELER

210.696.8231 x203 frances_miller@int-brangus.org

210.696.8231 x205 patti@int-brangus.org

Contact Frances for: • Brangus Journal & Frontline Beef Producer Subscriptions • Accounting Questions • THR Questions

Contact Patti for: • Accounting Questions • THR Questions

Director of Shows & Youth Programs Publications Representative

Registry Specialist

ROSANNE SRALLA

TYLER DEAN

210.696.8231 x206 rosanne_sralla@int-brangus.org

405.867.1421 or 405.207.6921 tyler@int-brangus.org

Contact Rosanne for: • THR Questions • Registry Questions • DNA Questions • Ultrasound Questions

Contact Tyler for: • Brangus Journal & Frontline Beef Producer Advertising and Content • Upcoming Regional & National Shows • Junior Activities

Customer Service Representative

Communications Coordinator

LINDSEY MATLI

BRITTNI DRENNAN

210.696.8231 x204 lindsey@int-brangus.org

210.696.8231 x202 brittni@int-brangus.org

Contact Lindsey for: • Commercial Marketing Administration • Enrollment • Tag Orders • Membership & Educational Information • Event Planning & Convention

Contact Brittni for: • GoBrangus Online Advertising • Social Media Inquiries • News Related to Brangus • Publication Content

IBBA Staff Involvement Continually working with industry partners to promote and advance the Brangus breed Registry management Communications development Answer calls and questions Total Herd Reporting Fall EPD run Organizing and recording IBBA Board Meetings and Conference Calls - Lindsey Brangus Gold Tag Orders - Lindsey Sending New Member Welcome Packets - Lindsey Preparation for Western National Brangus Show – Tyler Preparation for Show of Merit – Tyler Planning for NCBA Convention and Trade Show - Lindsey Preparation for IJBBA Board of Directors Fall Meeting - Tyler 6 | OCTOBER 2013

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Brittni submitted promotional content to: • Carolina Cattle Connection • Georgia Cattlman Magazine • Missouri Beef Cattlemen • Louisiana Cattleman Magazine Shows and events Tyler attended: • Western National Brangus Show, Oklahoma City, OK • Southeast Regional Junior Brangus Show, Lake City, FL • Southeast Brangus Breeders Association’s Annual Banquet, Lake City, FL • Southeast Brangus Breeders Association’s Showcase Sale, Lake City, FL • Oklahoma Brangus Association Fall Brangus Sale, McAlester, OK

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IBBA CONNECTION - BOARD President, Ron Flake, Area 2

Robert Field, Area 8

Term: 2011-2014 662-509-2233 | rflake@ms.metrocast.net

Term: 2012-2015 662-793-4746 | calyxstar@aol.com

Cody Gariss, Area 3

Chuck Sword, Area 1

Term: 2011-2014 417-398-2836 | cody_gariss88@hotmail.com

Term: 2013-2016 770-468-3486 | cnffarm@aol.com

Don Cox, Area 7

Mike Vorel, Area 5

Term: 2011-2014 281-395-1277 | cxcattle@brangusworld.com

Term: 2013-2016 405-826-6959 | vorelfarms@gmail.com

Mike Burke, Area 11

Russ Williamson, Area 7

Term: 2011-2014 706-551-3025 | mike@burkebrangusfarm.com

Term: 2013-2016 903-530-5957 | skyhawkbrangus@yahoo.com

Traci Middleton, Area 4

Danny Farris, Area 9

Term: 2012-2015 731-676-0807 | tracimiddleton@hotmail.com

Term: 2013-2016 325-669-5727 | farrisranching@yahoo.com

R.L. Robbs, Area 6

Larry Parker, Area 10

Term: 2012-2015 520-384-2478 | robbs.brangus@powerc.net

Term: 2013-2016 520-508-3505 | jddiane@vtc.net

Brandon Belt, Area 7 Term: 2012-2015 254-248-5260| brandonbelt@aol.com

Contact the Director from your area with any questions or concerns you have have about our association.

Events Attended: • Attended board meetings and were on numerous conference calls • Don Thomas & Sons “Cadillac of Brangus” Sale, Madison, MO – Cody Gariss • Western National Brangus Show, Oklahoma City, OK - Mike Vorel

• Southeast Brangus Breeders Association’s Showcase Sale, Lake City, FL – Mike Burke • Indian Nations Fall Brangus Sale, McAlester, OK - Mike Vorel • Farm Fest, Springfield, MO – Cody Gariss

2013-2014 IBBA BOARD OF DIRECTORS

Back Row (L to R): Danny Farris, Larry Parker, Robert Field, Mike Vorel, Chuck Sword and Cody Gariss.

Seated (L to R): R.L. Robbs, Russ Williamson, Don Cox, Mike Burke, Traci Middleton, Ron Flake and Brandon Belt.

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November 1-2, 2013 • CoNCord, Ar

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A preview of the outstAnding femAles selling fridAy, november 1st At the Chimney roCk sAle

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IBBA CONNECTION IBBA Announces New Executive Vice President

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AN ANTONIO, TX (Sept. 20, 2013) The International Brangus Breeders Association (IBBA) announced today the appointment of Tommy Perkins, Ph.D., as its new Executive Vice President. IBBA’s mission to serve the commercial cattle industry and effectively promote the Brangus breed is supported by Perkins’ background and extensive experience in the industry. He will begin his appointment with IBBA in early October.

“I am very excited for the opportunity to lead the largest American beef breed association in the United States,” Perkins said. “I look forward to working with the leadership, staff and committee volunteers as we unite the membership in our quest for continued growth of Brangus cattle in the commercial industry.”

A Silverton, Texas, native, Perkins received B.S. and M.A. degrees from West Texas A&M University in Canyon, Texas, and a doctoral degree in Animal Science/Animal Breeding and Genetics from Texas Tech University in 1992. In 2001, he received his Professional Animal Scientist (PAS) certification from the American Registry of Professional Animal Scientists.

Perkins has conducted research in multiple aspects of the industry including ultrasound technology, ultrasonic sorting of feedlot cattle, synchronization, DNA Fingerprinting and In Vitro fertilization.

Most recently, Perkins served as the Executive Vice President for Beefmaster Breeders United. The IBBA Board of Directors voted Perkins to lead the Brangus association following Dr. Joseph Massey’s resignation earlier this year.

“The Board looks forward to working with Tommy and know that he will provide direction and be a positive leader for this breed,” said Ron Flake, President of the IBBA Board of Directors.

“With his knowledge and experience, IBBA will continue to make advances and provide superior Brangus genetics to our customers.”

Headquartered in San Antonio, Texas, the IBBA is a membership based organization that strives to provide members with innovative programs and services. The purpose of the IBBA is to serve the commercial cattle industry by offering industry leading technology to increase the quality and reliability of Brangus genetics to its customers. BJ

“Any Country is Brangus Country” Predictable / Adaptable / Profitable 12 | OCTOBER 2013

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IBBA CONNECTION

by Ron FLAKE IBBA PRESIDENT

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s with all words, marketing and promotion both have a various number of definitions.

Call me old fashion, but I tend to lean toward Webster’s Dictionary when looking for a clear precise definition. Webster defines marketing as the process or technique of promoting, selling, and distributing a product or service. Webster also defines promotion as the act of furthering the growth or development of something.

When looking at these two definitions, the first conclusion I came to was that both are always ongoing and never ending. It definitely takes an immeasurable amount of each for a business to be successful. The effectiveness of your marketing and promotional efforts directly relate to the value of your finished product or service. We can all think of items that we individually

Marketing and Promotion feel are extremely overvalued. However, are we correct? The marketing and promotional process must be knowledgeable of all the needs of potential consumers and at the same time communicate all value aspects of your product or service to consumers. As more consumer needs are identified and met, the product or service value tends to increase.

Another aspect of a prominent marketing and promotional system is a clear vision of product value and how that value directly relates to consumer needs. Know your product better than anyone else does. You should; you produced it. Be obsessed with continued improvement, and realize in some areas that amounts to higher consistency. May we all have good returns this fall because of our effective marketing and promotional programs. BJ

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IBBA CONNECTION Flashback: Brangus Gold

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esearch has proven time and time again the crossbred female is not only the most productive, but also the most profitable female in the industry. The Brangus and Brangus crossbred commercial female is recognized for her outstanding maternal strengths – longevity, fertility, easing calving, excellent mothers and good milking.

The excerpt below was taken from a marketing column shortly after the “Black Gold” program, now called Brangus Gold, was introduced. Females with the Brangus Gold tag assure customers they are getting certified Brangus genetics, not just “Brangus-type” females. This program provides confidence to buyers, so they can be certain of the product they are purchasing.

For more information about Brangus Gold, visit www. gobrangus.com/commercialproducers/ and contact Lindsey Matli about ordering tags.

Excerpts from the October 2001 Brangus Journal: With more than 6,500 head of Brangus and Brangus-cross commercial females enrolled and wearing the “tag”, the Black Gold program has proven successful in just a few short years of existence. This new advertising campaign strives to further increase demand for Black Gold Premium and Black Gold females by explaining the value of source-verifying and identifying Brangus genetics.

I encourage each of you, as registered Brangus producers, to 14 | OCTOBER 2013

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Brangus Journal OCTOBER 2001 VOLUME 49, ISSUE 9

help yourselves by promoting the Black Gold program to your customers. BJ

IBBA CONNECTION

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Past President Feature: Glenn Brinkman

lenn Brinkman is probably the most progressive Because Brinkman is so meticulous when it comes to records, past president the IBBA has ever had. If you are he realized the importance of using technology like EPDs and or were involved in the cattle industry, you have genetic indicators to help him improve and market his genetics. heard his name before.

He set unprecedented sale records, which gave him a reputation Brinkman has had an impressive career as a cattleman since the for being an expert in marketing. Brinkman said because the establishment of Brinks Brangus in 1968. He became manager show ring was instrumental for marketing cattle back then, that when his brother, Lloyd, was where their focus was purchased the Riverby herd when it came to promotion. of 300 Brangus females and Just months after Brinks 15 Brangus bulls and moved Brangus was established, them from Paris, Texas, to Brinkman took home Prison Canyon Ranch near both Grand Champion Kerrville, Texas. Brinkman and Reserve Female titles devoted himself completely in 1970. Now, Brinkman to making Brinks Brangus sees a change in how cattle the best in the industry. In are being marketed in the a relatively short period industry. of time, Brinkman was “I think the cattle industry recognized as an innovator, is shrinking and land is one who understood both the getting more expensive,” cattle business and genetics.

Brinkman said. “[The “My whole concept is do market] will become more not fudge. Tell the truth on internationally focused. your records, and do the With the advancement of Glenn Brinkman IBBA Board of Directors records right,” Brinkman said. technology, advertising has President 1983-1984 “I always tried to be a leader become cheaper, and it is Carolyn and Glenn Brinkman pictured with their youngest grandson, Tucker and know that Brangus can easier to market cattle.”

Brinkman, who is now a freshman in high school. They have three other grandsons contribute to the industry.”

In 1970, he was chairman attending Texas A&M University, Sam, Aaron George and Josh Sutherlin. They also Brinkman was at the of the committee that formed have a granddaughter, Kasey Sutherlin, attending Colorado State University. forefront of adopting the the Hill Country Brangus latest technology and Breeders, and served as a contributing to the advancement of the breed. He was the first president for the Texas Brangus Breeders Association. He was also to utilize embryo transfer in 1977. He was among the first to on the board of the Performance Registry International, which implement artificial insemination (AI). He developed the cow preceded the Beef Improvement Federation (BIF). He served as family numbering system that producers continue to use today, president of BIF in 1995-1996, and the federation presented him and he formed the Brangus Inspection Committee when animals with the Continuing Service Award in 1997. Brinkman was the had to be inspected in order to be allowed into the breed. Brinks first to be named Brangus Breeder of the Year by IBBA in 1981 Brangus was the first to syndicate a bull, which allowed them to and was the first to receive IBBA’s Pioneer Award in 2005. BJ bring in income and better market their product. He initiated carcass evaluation with Kansas State University using ultrasound technology, which resulted in the Brangus breed being the first to provide EPDs for rib eye.

“Shortly after that is when Iowa State developed their EPDs for IMF,” Brinkman said. “If I’ve done anything for Brangus, that’s what it was- to help implement carcass evaluation.”

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IBBA CONNECTION The Importance of “Buy-In”

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n management and decision making, according to Wikipedia, buy-in (as a verb or noun) signifies the commitment of interested or affected parties to a decision (often called stakeholders) to ‘buy into’ the decision, that is, to agree to give it support, often by having been involved in its formulation.

You might be questioning how this has anything to do with the cattle business and especially with our Journal’s focus on marketing and promotion. My response – it has everything to do with any successful marketing or promotion campaign. Even more, it has huge ramifications in the seedstock business in today’s world.

Today’s commercial producers are more educated than ever before. They have an unlimited stockpile of resources available to them via the internet, and they are using those resources to make their decisions. They are no longer just merely looking for a bull to turn out on some cows. They want to know how the bull has been raised, what performance tests he has been subjected to, how he compares to his contemporaries and how he compares to another ranch’s animals.

Marketing and promotion is essential to get these producers to look at your operation as their source for genetics; however, without them “buying-into” your operation, your development programs and your customer services, they probably won’t be loyal, repeat customers.

As stated, marketing and promotion is integral to getting customers to your doorstep, but how do you start them on the path to buying into your operation? Well, the first step is explaining your operation, your goals, your production practices and the services you provide. Show them your data, your research and why your practices are working. Give them examples of other successful customers.

Next you must follow up with them. Make sure the genetics they obtained from you are working in their given production structure. You must let them know you are genuinely concerned about their success.

Lastly, you have to adjust your program based on the feedback you receive. A “take it or leave it” attitude just will not work in today’s world. Customers have too many options to put up with that kind of philosophy. If your customers can brag about how great their genetic supplier is to their neighbor and how much you have helped them be successful, that is the pinnacle of customer buy-in.

The same can be said about our association on all levels. Without buy-in from our Board of Directors, policies and procedures 16 | OCTOBER 2013

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by Tyler DEAN IBBA DIRECTOR OF SHOWS & YOUTH PROGRAMS

do not get passed and disseminated to our membership effectively. The same can be said about the lack of buy-in from our staff. Without buy-in from our breeders, those policies and procedures become a source of duress and dissension. Thorough communication among all parties is imperative. That is why the IBBA has developed a strategic plan and implemented specific goals and objectives to guide the association and decision making. It serves as an open communication system to the Board of Directors, the staff, membership and our customers and allows everyone to see where the association’s priorities lie.

Without buy in from every angle, goals will not be achieved and the breed will decline and suffer simply from a lack of buy in. Are we not all on the same team? Do we all not want to see the breed progress and our members succeed?

As breeders, I encourage each and every one to be involved in the workings of our association and go ALL IN on this great breed. The future holds a lot of promise for our breed if we can pull together and position ourselves as THE choice for the rebuilding the American cowherd. BJ ABOUT THE AUTHOR: As a third generation Brangus breeder, Tyler Dean grew up believing in Brangus cattle. At the age of eight, Dean joined the IJBBA to show Brangus heifers and asended the ranks to serve as President of the Board of Directors in 2004-2005. Professionally, Dean oversaw operations as ranch manager of a growing commercially focused Brangus operation. Under Dean’s guidance the ranch grew to be the largest source of Brangus bulls in the state of Oklahoma.

Additionally, Dean has worked with a large scale commercial ranch in the Oklahoma Panhandle on genetics and management. Before joining IBBA, Dean worked independently managing sales as well as doing independent advertising and catalog design and production.

As the Director of Shows and Youth Programs, Dean coordinates IBBA’s four National and four Regional Shows along with coordinating and executing all IJBBA activities. Additionally, as the Brangus Publications Representative, Dean works on layout and production of all Brangus print media as well as coordinates advertising sales and publication content for Brangus Publications, Inc.

IBBA CONNECTION Breed Improvement Committee Statement Concerning Developmental Duplication (DD) In mid-August of 2013, the American Angus Association released a statement concerning a new genetic condition that was identified in Angus cattle. This new defect is called Developmental Duplication (DD) and is genetically transmitted as a simple recessive gene. Dr. Jonathan Beever, University of Illinois, one of the world’s most renowned experts in the genetic identification of abnormal conditions in livestock, has spent several years reviewing this condition prior to submitting a final report to the American Angus Association. When the gene associated with DD is paired (two copies of same allele) in a mating, the results are either 1) high probability of early embryonic death or 2) calves born with multiple limbs. Other than an increase in the occurrence of mortality associated with dystocia, calves born with polymelia (born with extra limbs) often thrive, especially with removal of the limb or limbs at or soon after birth. Those animals identified as carriers (only one recessive allele) show no visible signs of the genetic condition and typically lead a normal life.

Based on research, Developmental Duplication is reported as a simple recessive trait like so many of the other genetic defects previously identified in cattle breeds around the globe. Again, this means an animal must carry two copies of the defective recessive allele in order to show this condition. Dr. Beever tested a large number of high-use AI Angus bulls and found approximately 6.5 percent carriers of the DD genotype. Dr. Beever’s lab also discovered the DD genotype in the Brangus genetic population.

With the onset of DD, it is clear the discovery of genetic conditions will be a part of the future for all breeds of cattle.

Several of our sister breed associations have already dealt with

previously identified genetic conditions for years. It is a high probability IBBA will deal with some of these same previously identified conditions in our breed population. We will be working in good faith with our membership in identifying genetic conditions, managing these conditions, and protecting the interests of our commercial customers while addressing financial concerns in future breed policies.

Commercial testing is now available to identify animals carrying the DD genetic condition. We cannot stress enough the importance of a well researched and educated approach within each individual breeding program. If properly managed, the breeding and financial impact from this DD condition can be kept to an acceptable minimum.

The International Brangus Breeder’s Association Board of Directors, along with our Breed Improvement Committee, is considering the ramifications of this condition, the best interests of the breed and our membership, the state of where the science of genetics is moving with respect to the early detection of genetic conditions, and our ability to manage such genetic conditions.

We are working on policy for these genetic conditions while putting the infrastructure in place to deal with abnormal genetic conditions in our breed population. Our Board will ultimately determine how we will best deal with DD and will keep you abreast of our progress.

More detailed information on polymelia condition can be found at: http://www.angus.org/Pub/DD/DD_Announcement08122013.pdf http://www.angus.org/angus.aspx BJ

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IJBBA CONNECTION Maintaining a Healthy Herd

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by Ali CONGDON IJBBA DIRECTOR

attlemen in the beef industry as a whole know that every herd thrives when it is managed properly.

Simple actions can be taken to ensure a herd is successful. Making sure your herd is healthy is a big goal that all producers should have for their herds.

Maintaining a Healthy Herd – Maintaining a healthy herd is vital to profitable beef production. Many cattle health problems can be controlled with good management, proper nutrition and vaccination against diseases. It is important to contact a local veterinarian to determine the correct herd health program for the herd. For cattle to reach their performance potential, they must be healthy.

Mineral Supplementation – Cattle require the proper balance of water, protein, vitamins and minerals to achieve optimal levels of production. Cattle usually require some form of mineral supplementation during all times of the year.

Using Implants for Growing Calves – Implants have been shown to improve weight gain. The response is greater in animals that have genetic potential and proper management to gain weight rapidly. Therefore, implants complement good management.

Body Condition Scoring – Proper body condition of cows prior to calving plays an important role in continued successful reproduction in a herd. Scoring cows for body condition when

calves are weaned provides a basis for determining nutritional needs prior to the upcoming calving season. The plane of nutrition provided during lactation is the most important of several factors affecting the condition of brood cows. Differences observed in body condition within the herd may be due to age, soundness of teeth, milk production, general health or genetic variability. Extremely thin or fat cows may need to be fed separately or culled from the herd.

Having Shorter Calving Seasons – Keeping your calving season within a 60-75 day range is beneficial to the producer in many ways. Having all of your calves born at the same time makes it easier for the producer to wean all the calves, perform castrations, gives vaccinations and eventually pregnancy test all at one time when the time comes for your cattle to breed back.

It saves time and labor being able to work all of the cattle at one time. BJ

2012-2013 IJBBA BOARD OF DIRECTORS

IJBBA ADVISORY COMMITTEE

ABOUT THE AUTHOR: Representing the Southeast United States on the IJBBA Board of Directors is Ali Congdon. Congdon is begining her senior year of high school this fall.

With a year of service on the IJBBA Board of Directors, six years experience in the Brangus breed, and years of experience in leadership positions through her county cattlemen’s association, Congdon will continue to be a huge asset to this year’s Board. Congdon has plans to remain a strong member of the IJBBA through medical school and continue to raise Brangus cattle.

President Kacie Wallace, Bryan, TX goinshowin02@yahoo.com

Ex-Officio Kelsey Munoz, Pearland, TX kmunoz@munozcattlecompany.com

Director Tanner Bosarge, Evergreen, AL tannerbosarge@yahoo.com

Director Ali Congdon, Repton, AL ali_cdancingauburncowgirl@yahoo.com

Advisor Ginger Pritchard gingerdp@aol.com

Advisor Sharon McCreary mccrearyfarms@hotmail.com

Director Allyson Polston, Lakeland, FL goober4141@gmail.com

Director Racheal Sharp, Konawa, OK sharpk@konawa.k12.ok.us

Advisor Joe Dillard dillardcattle@aol.com

Advisor Myron Saathoff myronsaathoff@yahoo.com

Director Quinn Carter, Haines City, FL quinn.carter95@yahoo.com

Director Colby Davis, Talequah, OK cwdbrangus@yahoo.com

Advisor Veronica Munoz vsmunoz@munozcattlecompany.com

Advisor Steve Densmore s.densmore@bre.com

Director Director Meghan Pickett, Robeline, LA McKenzie Posey, Wayner, OK speeples1@bellsouth.net posey_mckenzie@yahoo.com IBBA Queen Kourtney Gardner, China Spring, TX kourtney.l.gardner@gmail.com 18 | OCTOBER 2013

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Chair Traci Middleton tracimiddleton@hotmail.com

Director of Youth Activities Tyler Dean tylerwdean@gmail.com

IBA CONNECTION

by Ginger PRITCHARD IBA SCHOLARSHIP CHAIRWOMAN

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Scholarship Opportunities

he International Brangus Auxiliary (IBA) promotes Brangus and Education through education scholarships available to all International Junior Brangus Breeders Association (IJBBA) members.

Applicants and winners represent a competitive cross section of young Brangus breeders throughout the United States.

The IBA has awarded scholarships in excess of $377,500 since 1979. To be eligible for a scholarship, the applicant must have been an IJBBA member for at least one year and participated in the scholarship application process. All IJBBA members who are high school seniors, college students, or students at a technical college are encouraged to apply. The forms can be downloaded from the IJBBA website as a link from the IBBA website. *NEW* Scholarship deadlines have been extended to January 15, 2014.

We are again offering a special scholarship available for a deserving IJBBA member from Georgia!

There are several categories of scholarships available in amounts up to $2,500 each. A member may receive a maximum of two IBA scholarships.

• Underclassman – Graduating HS Seniors • Upperclassman – Current College Students • Ray Mackey Memorial – Underclassman and Upperclassman (Based on Financial Need) • Alternate Education – Junior College, Technical College, Professional School Do not let the application frighten you! It is not as hard as it looks! If you have any questions or concerns, call me at 405-8786189 or gingerdp@aol.com. I will be happy to walk you through the application. Just yell HELP! BJ ABOUT THE AUTHOR: Ginger Pritchard has dedicated a tremendous amount of time to the youth of the Brangus breed, serving as the Oklahoma Junior Brangus Association Advisor for over 15 years and serving on the IJBBA Advisory Committee for the past 5 years. In her current position as IBA Scholarship Chairwoman, Ms. Pritchard is responsible for distributing and collecting applications for the IBA Scholarship.

Additionally, she is willing and able to answer any questions that parents or applicants may have about the application process or scholarship requirements.

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MARKETING UPDATE The Power of Print Advertising

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hile today’s busy lifestyle may lend one to believe the future of modern livestock merchandising lies solely on fast-paced social media or internet marketing, the power of the traditional printed magazine or newspaper advertising can never be underestimated. For many livestock producers, especially those with more maturity, there is no bigger highlight than receiving their favorite agricultural publications at the first of each month, delivered straight to their mailbox. These are the producers who often drop everything to spend hours perusing and studying their favorite printed publications, word for word.

Along these same lines, printed publications carry an extreme value of historical reference, as many farmers and ranchers save – even hoard – every copy of preferred printed publications they receive. These back issues make a handy reference for years to come and give advertisers a lasting image that can quickly fade when relying solely on electronic advertising and promotion.

One of the most beneficial advantages to print advertising is the vast circulations many publications offer, with proven mailing lists of readers specifically interested in the featured products.

This allows for targeted marketing to your specific audiences. For example, if you are having a Brangus bull sale, naturally you would choose to advertise in the Brangus Journal publication with its circulation including the members of the International Brangus Breeders Association. Many producers also find benefit in advertising with state or regional publications of target audiences, such as state cattlemen’s magazines or regional junior livestock magazines. By selecting the printed publication that most closely aligns with your target clientele, your name is specifically exposed to thousands of readers directly interested in your product.

Unfortunately, the cost of print advertising can quickly add up, especially if an agricultural producer is creating a comprehensive advertising campaign. The following tips can help a modern livestock merchandiser maximize their exposure in printed publications while getting the most for their marketing dollar.

Color advertising. If possible, always purchase a full page, 4-color ad. This increases your chances of being noticed in a publication, considering color draws more attention. If you can’t afford a 4-color ad, be sure and ask prospective publications about one color (spot color) options, this will give your add a little extra pizzazz compared to a standard black and white.

If your budget allows, purchase a two page spread, as compared to a single page. This allows for more photos, larger photos, and ample space for easy-to-read captions and headlines. With such a side-by-side spread, these larger ads greatly increase your chances 22 | OCTOBER 2013

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by Rachel CUTRER PRESIDENT OF RANCH HOUSE DESIGNS

of being noticed and remembered by readers.

Photos. Photographs are imperative in successful print marketing. Pictures of your animals give potential clients examples of the quality livestock you raise while naturally creating more interest in your advertisement. By displaying photos of your product, potential buyers are given good reason to stop and pay attention to the ad; and hopefully, even more incentive to pick up the phone, or visit your operation to see your operation in person.

With any type of printed advertising, the focus should always be the animals. A “cool” looking ad may catch readers’ attention but doesn’t necessarily equal more sales. Remember the principles of using large, clear photos combined with captions that are easy to read. Your phone number and contact information should be clearly legible for anyone to easily find… after all, the goal of any marketing campaign is to get potential clients to call you!

Never underestimate the importance of planning ahead when placing ads in printed publications. While some people may work well under pressure, it is a good idea to plan ahead, thereby allowing the publication enough time to design a great ad to represent your farm or ranch. This is even more crucial during busy times of the year like sale or stock show seasons. You can’t book an advertisement page with a magazine two days prior to deadline and expect them to create a masterpiece with only a few hours before going to press. Advance planning is even more imperative when taking photos. Often, rain and snowstorms delay the best laid plans of agriculturalists. There is no such thing as planning too early when it comes to contacting designers, photographers, or magazines to place your project on their production schedules.

Proponents of strictly using electronic advertising argue that printed advertising is costly and dated, considering clients may have to wait several weeks for a printed publication to be completed and mailed. While electronic advertising does have advantages, the best marketing and promotion plan includes a careful mix of BOTH traditional print ad placement combined with electronic advertising. There is a reason that printed publications are the time-honored, proven way of getting an advertiser’s name in front of target audiences. By carefully choosing the publications you wish to advertise with, then using specific strategies to achieve higher reader response, modern livestock marketers can boost their exposure and sales. BJ ABOUT THE AUTHOR: Rachel Cutrer is president of Ranch House Designs and a 7th generation Brahman breeder at V8 Ranch. She is the author of the book Livestock Merchandising and is from Boling, Texas.

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For more information or to request a catalog please contact Mike Vorel OBA Sales VP - (405)826-6959 Wes Dotson, Auctioneer - (580)541-3799 BRANGUS JOURNAL

OCTOBER 2013 | 23

FEATURE Protect Your Brand: Trademarks for Beef Cattle Operations

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rand recognition can be a valuable asset for beef cattle operations. Obtaining a registered trademark gives the owner enforcement rights against others who use confusingly similar marks in a particular class of goods or services. Cattlemen and women should consider taking this step toward protecting its intellectual property, which can oftentimes be an invaluable asset to a livestock operation.

OVERVIEW

Put simply, a trademark is the identifying mark of a beef cattle operation for consumers or other members of the agriculture community in connection with particular goods (e.g., beef, show cattle supplies) or services (e.g., consulting services, cattle photography). A trademark can take place in many forms including words (i.e., a standard character or stylized wordmark) (“Rincker Beef ”) or a symbol/logo (i.e., a design mark).

A trademark can only be registered with the U.S. Patent and Trademark Office (“USPTO”) if the goods or services are used in interstate commerce (i.e., across state lines). If the livestock

by Cari RINCKER PRINCIPAL ATTORNEY, RINCKER LAW, PLLC

good or service is only used with intrastate commerce (i.e., within a state boundary), then a trademark may be sought for at the state level. For example, if you an Illinois cattle producer and out-of-state buyers have purchased calves at your annual production sale, then your beef operation has entered interstate commerce. Alternatively, if you are a beef blogger in Nebraska and sell advertisements on your blog to vendors throughout the country, then you are doing business in interstate commerce. If a beef cattle operation is not currently using the mark in interstate commerce but plans to use it in the future, then an “intent to use” trademark application can be filed.

DISTINCTIVENESS

Additionally, a trademark must be distinctive in order to be registered. The best trademarks are arbitrary or fanciful – such as Kraft® cheese, Aunt Jemima® or Nike® -- and don’t have a separate meaning other than the brand of goods it represents.

Suggestive marks include language regarding the goods or services provides, such as Agvance®, eSaleBarn®, or Breed Lautner®.

Marks that are considered merely descriptive are not typically registered unless distinctiveness can be gained over time (e.g., AgChat because it is used as a popular hashtag on Twitter among the agriculture community).

Last names (surnames) are also considered descriptive.

Descriptive brands (“Rincker Cattle Co.”) can be put on the USPTO’s secondary registry until the necessary distinctiveness is achieved; then, the mark will be put on the USPTO’s principal registry so long as the mark has been used exclusively, and continuously for five years. In such cases, the applicant can still use the ® mark and have certain trademark enforcement rights.

Generic marks can never be trademarked (“Farm” or “agriculture”). However, if a brand name or logo contains a generic term then a disclaimer can be used stating that no exclusive claim is made to that term (e.g., Software Solutions Integrated, LLC® with no exclusive claim to “Software Solutions” or “LLC”).

ENFORCEMENT RIGHTS

Importantly, a trademark or servicemark offers protection against confusingly similar marks within a 24 | OCTOBER 2013

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FEATURE certain class of goods or services. For example, if a cattle farm or ranch obtained a servicemark for “the breeding and sale of seedstock cattle” it would not have trademark protection if someone decided to use the mark for an agricultural magazine or a t-shirt. That said, each trademark class of goods and services has a separate filing fee. Beef cattle operations should choose the number of classes that properly cover the goods and services offered to the public.

SYMBOLS

Although registration is not essential to trademark protection in the United States, if eligible, trademark registration with the USPTO greatly enhances legal protections to the trademark owner within a class of services or goods. Before registering a mark with the USPTO, a beef cattle operation can usually use the small sm (servicemark) or tm (trademark) symbol to help protect the brand. Before doing so, the livestock farm should consult with an attorney. Once a farm has a registered trademark, it can use the ® symbol by the mark.

WHAT NEXT

Once trademark registration is obtained, the work is not over.

The farmer or rancher must renew the mark at six years, 10 years, and every decade thereafter showing the USPTO that the owner is still actively using the mark in interstate commerce. If these deadlines are not timely met, the applicant will need to reapply for the trademark. A good trademark lawyer will help calendar these deadlines to ensure the client does not miss these important renewals; however, cattlemen and women should also pay attention to these deadlines. To help manage deadlines

for multiple trademarks, livestock operations are encouraged to work with their lawyer and maintain a trademark spreadsheet to help organize important information relating to the trademarks, including renewal deadlines.

Once a farm has obtained a trademark on the principal registry, it may license use of the trademark to other persons for a monthly or annual fee. For example, Farmer Jane may come up with a great slogan or logo for agri-tourism and wish to license it out to those farms who wish to use that mark. The owner of the trademark may also sell or assign its trademark rights to another owner. A trademark assignment is an important (and sometimes forgotten step) with the sale of an agri-business.

BEWARE OF TRADEMARK INFRINGEMENT

Finally, before starting a business, it is prudent to run a search on the USPTO’s website to ensure another person or entity has not already registered a confusingly similar mark. In certain cases, it is wise to hire a professional searcher to give a thorough report of similar trademarks filed at the state and federal level and other public records. Even if someone has not filed a trademark does not mean that they do not have trademark rights to protect their brand. Trademark registration gives the owner a rebuttable presumption in court that they were “first in time, first in right” to the use of the mark.

Before filing a trademark with the USPTO, beef cattle operations are advised to consult an agriculture attorney licensed in any U.S. jurisdiction. To file a trademark at the state level, a farm or ranch should work with an attorney licensed in that state. BJ

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BRANGUS JOURNAL

OCTOBER 2013 | 25

FEATURE What is ‘Sustainability’ on your Ranch?

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he concept of ‘sustainability’ in the beef industry has been on the forefront of many discussions, research objectives and advertising campaigns within the industry. However, what is the true definition of ‘sustainability’? Webster defines sustainable as “able to be used without being completely used up or destroyed.” In taking that concept and applying it to a ranching scenario, it is evident that long-term ranches are a prime example of ‘sustainable production systems.’ Land that has been in long-term production for beef production has demonstrated resiliency and efficiency in natural resource utilization as resources have been protected to ensure the continuation of beef cattle production.

In determining what defines sustainability on a ranching operation, most would agree that the first assessment to be made is in understanding the natural resources available, and then figuring the best approach for upgrading and protection. Approaches will, of course, differ vastly from operation to operation across regions. In evaluating ‘sustainability’ on our ranch, one person asked me if my dad is a “grass guy” or a “cattleman”. That question caught me a bit off-guard, but in reflecting on the question, I responded “quite honestly, he is a balance of the two.” Growingup I was able to learn the importance of both qualities in running a successful, sustainable ranching operation. My dad has always been concerned about natural resource conservation efforts on our ranch, fencing riparian areas, improving utilization of water resources, and improving meadows for hay production and grazing are a few examples, as well as knowing which cows are the ‘most productive’ within resources available on the ranch.

In defining the most important natural resources on our operation, we are fortunate to have water resources and the ability to produce high-quality grasses and forages. To ensure the renewability of these resources on our operation, we have integrated irrigation systems and have worked at improving our hay meadows, primarily by improving the grass base with a farming schedule for reseeding grass/alfalfa mixtures. Not only do these meadows serve as the primary source of hay production on the ranch, but also provide a significant grazing resource for 90 days in the fall for weaned calves and in the spring for 60 days for new pairs. It is evident that these conservation practices have led to more sustainable production on our ranch, because without gaining any more acreage, we are running more cows than ever before.

Aside from natural resource management, cowherd management decisions also fall into optimizing ‘sustainability’ on the ranch. Understanding the appropriate breed type, mature 26 | OCTOBER 2013

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by Sara J. TROJAN YPC LEADERSHIP BOARD REPRINTED FROM THE CATTLE CALL BLOG

cow size and level of milk production to optimize reproductive efficiency, weaning weight and other traits of economic importance to match resources available are critical to this effort.

Furthermore, the decisions that cow/calf producers make have a broader spanning impact than only on the ranch, commercial producers have a responsibility to the industry to produce calves that can grow and perform efficiently in other segments, for industry sustainability.

I believe that having a plan for ‘ranch sustainability’ is more important now and will gain increasing importance in future years as land resources for production become scarcer. Making a conscious effort to devote time and careful planning to a ‘ranch sustainability plan’ may be critical for ensuring production in coming years. It is important that this plan involves both aspects of natural resource protection and enhancing the cowherd to most effectively utilize available resources. In thinking of our ranch and further improvements I would like to make include implementing a more efficient irrigation system to better capture and utilize water resources, incorporating more intensive rotational grazing into some aspects of production, continue making progress in genetic selection, and continuing to upgrade production of hay meadows. BJ

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● Higher conception rates

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BRANGUS JOURNAL

OCTOBER 2013 | 27

MEMBERSHIP Welcome New Members ALTA GENETICS WATERTOWN, WI

PRAIRIE FARMS, LINTON PITRE VILLE PLATTE, LA

BIG RED RANCH, MICHAEL C ADLER ORANGE PARK, FL

ROSIE HAMM CROSSETT, AR

BRANDON MCCLURE LONE OAK, TX

RUNNING H RANCH, TODD HERVEY TEXARKANA, TX

BRYANT BRANGUS, RANDALL BRYANT BRILLIANT, AL

RUSSAKIS RANCH FORT PIERCE, FL

CIRCLE D FARMS, STEVE DIXON MARION, LA

SANTA CLARA CATTLE, TROY FINNEY NORMANGEE, TX

JIMMY FARMER HAINES CITY, FL

SHANNA NEILL CUMMNGS, KS

MARVIN FLOYD MERIDIAN, MS

TERRY BRADSHAW BRANGUS, TERRY BRADSHAW THACKERVILLE, OK

MP CATTLE COMPANY LLC, DAVID MONK PIERSON, FL

TRACY & JOHN FRANK WALLER, TX

PAT ROUTON LOVING, TX

WINDY OAKS RANCH, BELVIN & JOAN HAMM CROSSETT, AR

28 | OCTOBER 2013

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MEMBERSHIP

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IBBA Board of Directors Candidates Needed

BBA Nominating Committees are currently taking nominations for the 2014 Board of Directors, for Areas 2, 3, 7 and 11. Each Director elected will serve one (1) three-year term, beginning during the 2014 IBBA Convention.

If you are interested in running for the Board or would like to nominate another member, please contact a committee member listed below for your area, by Monday, October 14, 2013.

Area 2: Lynn White (Committee Chairman), John McKnight, Bill Felton Area 3: James Ottmann (Committee Chairman), Don Thomas, Sharee Sankey

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Area 7: Joe Dillard (Committee Chairman), Don Cox, Steve Densmore Area 11: Evon Crooks (Committee Chairman), Doug Williams, Tommy Taylor Candidate information will be listed in the November issue of the Brangus Journal, and ballots will be mailed out November 15, 2013. All ballots must be returned to Akin, Doherty, Klein & Feuge, PC by Tuesday, December 31, 2013. Final results will be announced in January 2014. BJ

Huntsville Ranchers Receive Texas Beef Quality Assurance Award

ort Worth, Texas – Howard and Carolyn Davis of San Jacinto Ranch in Huntsville, Texas, were announced as this year’s recipients of the Texas Beef Quality Assurance (BQA) Award. The award was presented Monday during the 2013 Beef Cattle Short Course in College Station, Texas.

The Davises will compete against other state BQA winners for the National BQA Award, which will be announced at the 2014 Cattle Industry Annual Convention and Trade Show in Nashville, Tenn.

“BQA guidelines are designed to ensure that consumers can feel confident that the beef they purchase at the grocery store was produced with the best possible care for the animal in mind,” said Pete Bonds, rancher and acting Texas and Southwestern Cattle Raisers Association (TSCRA) President.

“Howard and Carolyn are well respected for raising high quality, gentle cattle. Their implementation of BQA recommended practices on the ranch have been very evident to those who do business with them, and rarely does an educational program go by that you don’t see one or both of them in attendance,” said Bonds.

Longtime TSCRA members, the Davises have raised registered and commercial cattle on the San Jacinto Ranch since 2007. The

land was first purchased in 1889 by Howard’s great-grandfather and has been in agricultural production ever since.

“Howard and Carolyn are an example to all cattle producers.

Their thirst for continual knowledge and improvement on their operation is evident,” said Bonds. “They’ve used BQA best practices while providing leadership to others; all with the goal of producing safe, wholesome and nutritious beef for consumers.”

TSCRA is a 136 year-old trade association and is the largest and oldest livestock organization based in Texas. TSCRA has more than 16,000 beef cattle operations, ranching families and businesses as members. These members represent approximately 50,000 individuals directly involved in ranching and beef production who manage 4 million head of cattle on 76 million acres of range and pasture land primarily in Texas and Oklahoma, but throughout the Southwest. BJ

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MEMBERSHIP Southeast Brangus Breeder’s Field Day

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he Southeast Brangus Breeders held their annual field day on August 10, 2013, with the event hosted

by Ray and Helen Johnston, owners of Johnston Farm near Letohatchee, Ala. The event focus was “Driving Profits and Increased Value to the Producer”.

Friday evening before the field day, Ray and Helen hosted a social with steaks and trimmings and entertainment from a local country band. An astounding 122 steaks were served setting the pace for the 176 attendees the next day from 10 states.

States represented were Alabama, Arkansas, Florida, Georgia, Kansas, Mississippi, North Carolina, South Carolina, Texas and Tennessee.

Ray Johnston and SEBBA president Evon Crooks, joined by Billy Powell, president of the Alabama Cattlemen’s Association, welcomed breeders and commercial ranchers to the event acknowledging attending IBBA board members as well as SEBBA board members.

Many of the ladies attending were taken on a tour hosted

by Helen Johnston and The Landmark Foundation near Lowndesboro, Ala. The tour consisted of several southern colonial mansions dating back to the early 1800’s. Some of the children took part in a fishing contest on one of the ponds close to the pavilion.

After opening statements, attendees were greeted by Craig Green, Alan Haney and Johnny Vines at the cattle pens. Herd bulls were displayed starting with WAT Estancia 263X4. Johnny gave examples of the kind of job Estancia is doing within his herd. Johnny also commented he will have close to 50 ET calves coming this fall sired by Estancia.

Other herd bulls displayed were Texas Star 9U8Y, a new

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purchase by Johnston Farm from Clem Brangus and Michael Bennett. Ray will use Texas Star in the upcoming fall breeding season.

Other bulls were exhibited with daughters on display to show progeny from each of the sire groups.

Other herd bulls were as follows: CRC Guardian 9U8U5, there were Brangus heifers as well as a very nice set of Ultrablack heifers sired by Guardian.

TJM Coronado 535X, owned by Draggin’ M Ranch and Garrett Brangus had a super nice set of Brangus heifers.

Other heifers were displayed by several AI sires used by Johnston Farm. Last but not least was 362Z10, a really super nice second generation Ultrablack fall heifer selling in the SEBBA Sale September 28, near Lake City, Fla. The attendees were then seated in the pavilion, and the panelists were introduced by Craig Green. They were as follows.

• Robert Wiltisie with Purina representing Purina Feeds.

• Mark Sebranek with Irsik and Doll Feed Yard representing the feeding industry.

• Jimmy Acker owner of Bent A Farm representing the commercial cattlemen.

• Andrew Conley manager of Blackwater Cattle Company, a Brangus seedstock operation, representing the purebred industry.

• Scott Garrett owner of Letochatchee Sale Barn and regional representative for Cargil.

Many questions were asked by an active audience with good, solid responses by panelist. At the conclusion of the Field Day Saturday, everyone agreed it was the largest attended function by Brangus breeders and commercial cattlemen recently. BJ

MEMBERSHIP

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SBBA Janet Greuel Scholarship Applications Available

he Southeast Brangus Breeders Association (SBBA) awards the Janet Greuel Scholarship each year to a deserving college student or college bound high school senior. Any high school senior or college undergraduate who is a member of the SBBA, or the son or daughter of a member of SBBA, residing in the 10 state region

served by SBBA may apply.

Applications may be submitted to Norma Sword, 545 Scott Road, Williamson, GA 30292, by email to cnffarm@aol.com, or phone 770/227-9241. The completed application must be returned to Norma postmarked no later than November 15, 2013. BJ

Friends We Will Miss Mary Agnes (Collerain) Alford 1940-2013

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ary Agnes (Collerain) Alford peacefully left this life and went to be with her Lord on August 26, 2013, surrounded by her family in her home north of Caldwell, Texas.

Mary was born in Houston on July 27, 1940, to Joseph B and Mary Alice Collerain. After graduation from Texas A&M University, her father volunteered for active duty as an officer in The United States Army Reserve and continued in that capacity for the duration of the Second World War. As such, Mary spent her early years living on various Army Posts. Small children were something of a rarity on military bases during the War years, and Mary loved to tell stories of the time she spent entertaining the troops (including wounded soldiers) with medleys of song and dance taken from early Shirley Temple movies. After WW2, Mary’s family returned to the Houston area where her father resumed his employment with Humble Oil. After graduation from Marion High School in 1958, Mary enrolled at the University of Texas in Austin where she studied English and Education. She joined the Delta Gamma Sorority, an organization with which she maintained ties throughout her adult life. Mary obtained a bachelor’s degree from The University of Texas and later a master’s degree from Texas A&M University.

While attending the University of Texas, Mary met Lee Alford III, a Longhorn football player from Caldwell, Texas; the two were married on December 22, 1962, and settled in Lee’s hometown. In 1964 and 1966, the couple was blessed with the arrival of two sons, Lee Alford IV and Michael Bruce Alford respectively. When Bruce reached school age in 1971, Mary took employment with the Caldwell Independent School District

where she taught English to and influenced the lives of several generations of Caldwell’s youth. She eventually became Head of the English Department, was Caldwell’s first teacher of English as a second language, and was the faculty advisor for the hornet yearbook during the majority of her teaching career.

Declining health dictated that Mary retire from teaching in 2000 after 29 years with the Caldwell Independent School District. Mary was active in a number of civic organizations but was most proud of her work, along with many other people, to reestablish the presence of a full care hospital in Burleson County after the closure of the Goodnight Memorial in the mid-70’s.

Mary was preceded in death by her parents, (Joseph B. and Mary Alice Collerain Sr.); her parents-in-law, (D.L. and Catherine Grace Alford, Jr.); and two siblings who died in infancy, Blanch Ann and Norman Randolph Collerain. Mary is survived by her husband of 50 years, Daniel Lee Alford III: son, Daniel Lee Alford IV and wife Abigail; son, Michael Bruce and wife Cindy; granddaughters Emily, Verity and Amity. Mary is also survived by brother Joseph B. Collerain, Jr.; sister Janet Gilmore and husband Randy; sister Joan Horak and husband Garland; brother-in-law James J. Alford and wife Kathy; in addition to numerous nieces/ nephews and grand nieces/nephews. Funeral services were at the First Presbyterian Church in Caldwell Thursday, August 29, with interment following at Caldwell Masonic Cemetery. The family respectfully requests, in lieu of flowers, to please make memorial contributions to Hospice Brazos Valley. BJ

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SHOW RESULTS Champions Named at 2013 West Regional Brangus Classic

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rangus exhibitors from California brought 30 head of Brangus cattle to Sacramento, Calif., for the 2013 West Regional Brangus Classic Show in conjunction with the California State Fair on Tuesday, July 16, 2013. Angus breeder, Doug Satree of Montague, Texas, judged the event. Throughout the day, Satree evaluated 22 Brangus females and 17 Brangus bulls.

Grand Champion Female honor went to Carolyn Beldon of Palermo, Calif. WC Miss Bijou 608Y3, a September 2011, daughter of Brinks Best Bet 675S3, first captured the title of Senior Champion Heifer. Coming from the Junior Heifer Calf Division, WC Miss Ava 406A added to the hardware Beldon took home as she claimed the Reserve Grand Champion Female title.

The February 2013 female is a daughter of WC Typhoon 302Y. Running Star Ranch of Lincoln, Calif., took home the Champion Cow Calf Pair honor with SDF Nanette’s Girl. The Cow is a May 2003 daughter of SDF Gladiator 314C and showed with her March 2013 bull calf by RSR Power Pine 902. Reserve Champion honors went home with Della Strong of Los Molinos, Calif., for her entry of DS Ruby 111, an April 2011 daughter of Suhn’s Advantage 331T5 and her May 2013 bull calf by CRC Specialist 392T2 Carolyn Beldon of Palermo, Calif., swept the bull show. After first winning the Champion Junior Bull title, WC Whiplash 302Z2 was named the Grand Champion Bull. Whiplash is a February 2012 son of WC Maverick 512X. WC Mr. B 406Z8 was

first named the Senior Bull Calf Champion before being named Reserve Grand Champion Bull. 406Z8 is an October 2012 son of WC Merlin 79P2.

Carolyn Beldon continued her sweep in the group classes, taking home all four group class titles. In the Produce of Dam class, Beldon exhibited entries out of WC Miss Athena 302T. In the Junior and Senior Get of Sire classes Beldon exhibited entries sired by ACC Freestyle 649P2. Beldon completed the day winning Breeder’s Herd with four head. BJ

2013 Champion Exhibitors from the West Regional Brangus Classic proudly display the hardware they were awarded in front of the West Coast Brangus Breeder’s Association Booth. The Brangus Show was one of the largest breed shows at this year’s California State Fair.

Correction to Brangus Futurity Results

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mistake was made in the reporting of the 2013 Brangus Futurity Results in the August issue of the Brangus Journal. The Reserve Summer Yearling Heifer was incorrectly reported and we sincerely apologize for this mistake. Jake Johnston of Waxahachie, Texas, exhibited DDD Ms Chariti 88Z10 to claim the honor of Reserve Summer Yearling Heifer. Again, our sincere apologies to Jake for this mistake. BJ

Reserve Summer Yearling Heifer

DDD MS CHARITI 88Z10 JOHNSTON CATTLE COMPANY, WAXAHACHIE, TX

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SHOW RESULTS

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West Texas Fair & Rodeo Junior Brangus Show Results

welve Texas Junior Brangus exhibitors brought 14 head of Brangus females to Abilene, Texas, on Saturday, September 7, 2013, for the West Texas Fair and Rodeo Junior Brangus Show. Rising to the top to claim Grand Champion Heifer honors after winning the Senior Heifer Calf Division was Miss JLS Tally 915Z59 exhibited by Ryon Chaney of Windom, Texas. The Reserve Grand Champion Heifer, Clem’s Csonka 9U8Z, followed from the Senior Heifer Calf Division and was exhibited by Garrett Chaney of Windom, Texas. Third Best Heifer and Champion Junior Heifer Calf honors went to KK Miss Csonka 202A exhibited by Rebecca Small from Colleyville, Texas. Other Champions included: Reserve Junior Heifer Calf Champion – A2K Ms Razzi 40A exhibited by Kourtney Gardner; Junior Heifer Champion – A2K Ms Roxy 40Z exhibited by Kourtney Gardner; Reserve Junior

Heifer Champion – DDD Ms Mariah 804Z11 exhibited by Mary Vinson; and Senior Heifer Champion – DC Apple Pie exhibited

by Cade Amber. Showmanship Champions were Cade Amber in the 13 and under age division and Kourtney Gardner in the 14 and older division. BJ

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INDUSTRY Bradley to Lead the Arizona National As Executive Director

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hoenix, AZ, September 3, 2013, After completing California State Fair and during the past five years with the a national search, the Arizona National Livestock California Farm Bureau Federation.

Show has named Michael Bradley, Granite Bay, Bradley has a commitment to building partnerships, resource Calif., as the new Executive Director. The Arizona development and connecting consumers to the farming and National Livestock Show (ANLS) is the largest Livestock Show in ranching communities. the Southwest annually, attracting exhibitors from more than 19 “The announcement of Mike Bradley as the next Executive states. It is a western tradition that began Director of the Arizona Livestock Show in 1948 for the Grand Canyon State that is exciting news. Mike’s expertise as a also produces a prestigious and highly team builder as well as his exceptional successful Horse Show held at West leadership and people skills make him World equine complex in Scottsdale, the perfect cohesive force to fast track Ariz. the Arizona National to the next level.

“The success and future of the Arizona Mike Bradley will deliver the innovation National Livestock Show are in the necessary to engage all the stakeholders very capable hands of an experienced of the Arizona National- exhibitors, leader who is highly regarded within the members, sponsors, partners, the citizens nation’s fairs and expositions industry. of Arizona and the national agriculture We are excited to have Mr. Bradley as community,” said Jim Tucker, President, our new Director and welcome him to International Association of Fairs and our Arizona National family,” said Jim Expositions.

Loughead, President, ANLS. He is dedicated to agricultural youth Bradley hails from California and has serving as the immediate past Chairman developed an international reputation of the California FFA Foundation, served for creating the nation’s most innovative as a long time board member for the livestock and agricultural showcases. His California 4-H Foundation, has directed exposition talents are diversified having the California State Fair Scholarship created and directed expansive outdoor program and has been a volunteer 4-H Michael Bradley entertainment venues, premier wine and leader for the past 14 years.

Executive Director Arizona National Livestock Show food events, and rodeos in addition to “I am honored to have been selected museum-quality exhibit programs. for the position of Executive Director and “I have known Michael for many years and admire his look forward to serving all stakeholders of the Arizona National enthusiasm and dedication for agriculture. He demonstrates Livestock Show,” Bradley said. My passion for agriculture and vision, creativity and passion in all he sets out to do and we its value to our society, economy and future will drive the will truly miss him in California. He is a great selection for this groundbreaking programs that this historic Southwest event can leadership position and Arizona agriculture is gaining a valuable provide for decades to come.” friend,” stated Karen Ross, Secretary, California Department of The Bradley family includes Michael’s wife Kimberly (married Food and Agriculture.

28 years) and their sons Gabriel (25), Luke (21) and Levi (12).

Long known as an innovator, The Livestock Market Digest The Arizona National Livestock Show, Inc. is a non-profit declared he was one of 25 individuals, businesses or organizations organization dedicated to supporting youth and promoting who are making a difference for the American Livestock Industry. livestock and agriculture to the public while preserving our His work is well known within the Western Fairs Association, western heritage. For more information call the Arizona International Association of Fairs and Expositions and the North National office at (602) 258-8568. BJ American Livestock Show and Rodeo Managers Association.

Bradley has strong ties to all of agriculture and affiliate industries having dedicated 28 years of management experience with the 34 | OCTOBER 2013

BRANGUS JOURNAL

BRANGUS PLUS

B

RANGUS PLUS is back in the Brangus Journal. Each month we will have some fun facts, recipes, photo contests, trivia, and/or games. We would love to hear any ideas from our readers about future content for this page. If you have ideas or suggestions, send them to Tyler at tyler@int-brangus.org.

November RECIPE CONTEST

Submit your favorite winter “Brangus” Beef Recipe for publiation in our November issue. All recipes must include an ingredient list and instructions. Photos of completed dishes are welcomed but not required.

DEADLINE FOR SUBMISSIONS: October 20, 2013

January PHOTO CONTEST

DID YOU READ THIS ISSUE? The answers to all questions below can be found in this issue. The page number the answer is on is found at the end of each question in parentheses.

1. Who is the director from Area 10? (pg 8) 2. Who is the new Executive Vice President for IBBA and what other association did he serve as Executive Vice President? (pg 12) 3. More than how many head of Brangus and Branguscross females were enrolled in IBBA’s Brangus Gold program as of October 2001? (pg 14) 4. What does Glenn Brinkman take the most pride in helping implement in the Brangus breed? (pg 15) 5. What does the abbreviation DD stand for? (pg 17) 6. What is the due date for an IBA Scholarship? (pg 19) 7. What is the deadline to nominate a candidate for the IBBA Board of Directors? (pg 29) 8. What is the due date for the Janet Greuel Scholarship? (pg 31)

The theme for the January Photo Contest is:

“A Winter of BRANGUS”

Send us your best “A Winter of BRANGUS” photo(s)! All submissions must include Brangus cattle, must include a caption of the photo subject(s), must include the photographers name, be a 4x6, 300 dpi jpeg, and must be submitted via electronic format to Tyler at tyler@ int-brangus.org. Winning photo will be featured in the January issue of the Brangus Journal. All submissions become the property of IBBA and may be used in IBBA publications, online media, or marketing materials.

ADVERTISING BRAND BUYIN CANDIDATES

Word Search CATTLE CHAMPIONS MARKETING PERFORMANCE

PROMOTION SCHOLARSHIP SOUTHEAST TRADEMARKS

BRANGUS JOURNAL

OCTOBER 2013 | 35

DEADLINE FOR SUBMISSIONS: December 15, 2013

CATTLE TRIVIA

1. 90% of American cow herds have fewer than 100 cows. The average cow herd size in the US is 44.

2. Hamburger meat from 1 steer would equal 720 quarter-pound hamburgers, enough for a family of 4 to enjoy hamburgers each day for nearly 6 months.

3. The oldest cow ever recorded was Big Bertha. She reached 48 in 1993. She also holds the record for producing 39 calves .

4. Cattle outnumber humans in 9 states: Idaho, Iowa, Kansas, Montana, Nebraska, North Dakota, South Dakota, Oklahoma, and Wyoming.

STATE DIRECTORY ALABAMA

ARIZONA

Fred & Sharron McCreary

ARKANSAS

13465 Brooklyn Road Evergreen, AL 36401

•

FLORIDA

•

Phone: 251.578.4750 Cell: 251.230.0276 Fax: 251.578.5831 Email us at: mccrearyfarms@hotmail.com Visit our website: www.mccrearyfarms.com

THE LARGEST REGISTERED BRANGUS BREEDER IN AMERICA

www.wynneranch.com Matthew Lyle Wynne Cell: (772) 201-7500 Ft. Pierce, Florida matthew@wynneranch.net

13465 Brooklyn Rd. Evergreen, AL 36401

Sean Parker, President

ARIZONA

BRANGUS John and Sherry Milam 753 Hinson Road El Dorado, AR 71730 Grady Green, Registered Cowherd Manager 870-314-3673, grady@dragginmranch.com Danny Roberson, Commercial Cowherd Manager 870-310-8134 www.dragginmranch.com

CALIFORNIA BRANGUS - Bred for the WEST! Daniel & Pamela Doiron PO Box 367 New Cuyama, CA 93254 (805)245-0434 doiron@spanishranch.net www.spanishranch.net RegisteRed and CommeRCial BRangus and ultRaBlaCks

36 | OCTOBER 2013

BRANGUS JOURNAL

GEORGIA

STATE DIRECTORY GEORGIA

NEW MEXICO

TEXAS

Lack-Morrison Brangus Bulls, Females, Semen and Embryos Bill Morrison 411 CR 10 Clovis, NM 88101 (575) 482-3254 (575) 760-7263 Cell bvmorrison@yucca.net

Joe Paul & Rosie Lack P.O. Box 274 Hatch, NM 87937 P (575) 267-1016 F (575) 267-1234

www.lackmorrisonbrangus.com

NORTH CAROLINA Joe & Catherine Kassler, Owners 4810 Smokey Road Newnan, GA 30263 770-251-6522 Home 770-502-1510 Fax www.theoaksfarm.com www.theoaksfarm.com Vince Roberts, CellCell Cobus Coetzee,Farm FarmManager Manager678-378-4697 - 678-378-0598 Scott Barkley,Asst.

Herdsman 678-378-0598 Cell Dex King-Williams, Farm Manager - 678-378-4697 Cell

MISSOURI

ILLARD D OKLAHOMA LAND & CATTLE

Joe & Elise Dillard 4206 Leaflock Lane · Katy, TX 77450 Ranch: 2013 N. FM 609 · Muldoon, TX 78949 (713) 201-3305 - Mobile · (281) 395-3343 - Home Gary D. Prause · Consultant · (979) 830-7819

To place your ad in the STATE DIRECTORY, contact: Tyler at 405.867.1421 or the IBBA office at 210.696.8231 BRANGUS JOURNAL

OCTOBER 2013 | 37

STATE DIRECTORY TEXAS

Santa Rosa Ranch ••••••••••••••••••

Kent Smith, General Manager (979) 540-8338 | kent@srrtexas.com Scott Broadus, Manager (817) 597-7834 | scott@srrtexas.com Gerald Sullivan, Owner Kelley Sullivan, Owner Navasota and Crockett, Texas

(210) 218-4804

To place your ad in the STATE DIRECTORY, contact: Tyler at 405.867.1421 or the IBBA office at 210.696.8231

www.srrtexas.com

SERVICES Lakin Oakley Auctioneer 7081 Highway 82 West DeKalb, Texas 75559 903/667-3251 Home 903/277-9610 Mobile

!""#$%"&'(

!"#$%&'()**+%',%-./0%&'!'1%2'!"#$%&

!"#"$%&&"'(#)( !"#$%&'()*&+"$,-(,",%(&.,#-)/%-$0, '()*&'("1-2&3%2(*/1$,4 +"-$,4&5&36,%2)0,$7"-$0, 8"#-/)(&5&9"%$1$-6&:(#$4,

Coastal-Tex Genetics Jarvis L Kramer PO Box 683 West Columbia, TX 77486 979.345.5093 · 979.799.8945

To place your ad in the SERVICES DIRECTORY, contact: Tyler at 405.867.1421 or the IBBA office at 210.696.8231 38 | OCTOBER 2013

BRANGUS JOURNAL

Nitrogen Service A. I. Supplies Semen Sales Semen Tanks Freeze Branding Breeding Facility

Brangus Journal Premium Ad Spots Placement

1 time*

6 times** (one year)

Inside Front Cover

$1,160

$1,000

Back Cover

$1,400

$1,200

Inside Back Cover

$1,160

$1,000

**Receive a complimentary online ad on the GoBrangus home page when you agree to a one year premium ad placment in the Brangus Journal. (Priority given to IBBA members and most recent contract holder.)

Black & White Rates (per placement) Commercial Ad Rates

IBBA Member Ad Rates

Ad Size

1 time*

6 times

Full Page

$725

$580

$485

1/2 Page Island

$495

$395

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1/2 Page

$465

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1/3 Page

$345

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1/4 Page

$262

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-

-

$350 (total)

State Directory (B&W only)

Color rates: Add the following amount to the prices above: Single color- $170; Full color- $340 *Receive discounts when you agree to six consecutive ad placements (one year)

Editorial Calendar Issue January Mails Jan. 2 March Mails March 1 May Mails May 1 August Mails Aug. 1 October Mails Oct. 1 November Mails Nov. 1

Feature

Space Reserved By

Ad Copy Due

IBBA Convention

December 10

December 20

International

February 10

February 20

Reproduction

April 10

April 20

Juniors

July 10

July 20

Marketing & Promotion

September 10

September 20

Crossroads- Changing Times in our Industry

October 10

October 20

5750 EPSILON | SAN ANTONIO, TX 78249 | 210-696-8231 | www.GoBrangus.com BRANGUS JOURNAL

OCTOBER 2013 | 39

ADVERTISERSINDEX Addison Brangus

33

Double Creek Brangus Ranch

37

Multimin 90

13

Black River Brangus

23

Draggin’ M Ranch

36

Perry Ranch

37

E Darby Farms

36

Quail Creek Brangus

36

Blackwater Cattle Co.

4, 5, 36

Burke Brangus Farm

36

El Rancho Espanol de Cuyama

36

Red Bird Meadows Ranch

38

Caldwell Farms

36

Elgin Breeding Service

38

River Oaks Farm

23

Carter Brangus

36

Farris Ranching Company

38

Robbs Brangus

36

Cattle Brokers

4, 5

GeneTrust

10, 11

Robert Yates Ranch LLC

CattleMax

38

Greuel Family Brangus

37

Santa Rosa Ranch

Cavender Ranches

37

Hardee Farms

36

Southeast Brangus Breeders

Centralized Ultrasound Processing

38

Hughes Cattle Service

38

The Branch Ranch

Char-No Farm

37

IJBBA

23

The Oaks

Indian Nations Fall Sale

23

Town Creek Farms

Circle X Land & Cattle Co.

IFC, 37

36 1 37 IBC

Coastal-Tex Genetics

38

JLS International

Triple JR Cattle Company

24

Coale Cattle Company

25

Lack-Morrison Brangus

37

Valley View Ranch

37

Cox Excalibur

37

Lakin Oakley

38

Vineyard Cattle Co., Inc.

38

Dillard Land & Cattle Ltd.

37

Lingg Brangus

38

Wes Dotson

Doak Lambert

38

Livestock Photos by Nancy

38

Westall Ranches, LLC

McCreary Farms

36

Wynne Ranch

MO Brangus

36

Doguet’s Diamond D Ranch

37, BC

Don Thomas & Sons

37

7, 38

37 9, 38

38 20, 21 36

CALENDAROFEVENTS October - 2013

November - 2013 (cont)

12

CX Advantage Sale

Weimar, TX

9

Hill Country Brangus Breeders Sale

12

Salacoa Valley Bull and Female Sale

Fairmount, GA

9-13

Branch Ranch Brangus Bull Internet Sale

14-16 4th Annual Gorczyca and Son Elite Show Heifer Internet Sale

15

World Series of Brangus Female Sale

18

Little Creek Farms and Friends Bull Sale Okeechobee, FL

15-16 World Series of Brangus Bull Sale

Palo Pinto, TX

19

Doguet’s Diamond D Ranch Annual Production Sale

23

Muldoon, TX

19

Town Creek Farm Bull and Commercial West Point, MS Female Sale

26

Indian Nations Fall Sale

McAlester, OK

26

Oak Creek Farms Forage Tested Bull Sale

Chappell Hill, TX

March - 2014

26

Miller Brangus Fall Bull Sale

Waynesboro, TN

7

International Brangus Bull Show

Houston, TX

8

International Brangus Female Show

Houston, TX

8

Genetic Edge Sale

Houston, TX

Poteet, TX

November - 2013 1

GeneTrust at Chimney Rock Cattle Company Female Sale

Concord, AR

2

GeneTrust at Chimney Rock Cattle Company Bull Sale

Concord, AR

2

Brangus Show of Merit

Shreveport, LA

9

The Cattleman’s Kind Bull Sale at Blackwater Cattle Company

Lake Park, GA

Dillard Land and Cattle Company Mature Cow Herd Dispersal

San Angelo, TX Palo Pinto, TX

December - 2013 7

GeneTrust at Cavender’s Neches River Jacksonville, TX Ranch Bull and Commercial Female Sale

May - 2014 3

JLS Winning Tradition XII Sale

Devine, TX

For the most current listing of Upcoming Events visit gobrangus.com/calendar

40 | OCTOBER 2013

BRANGUS JOURNAL

Since 1993

Town Creek Farm WEST POINT, MISSISSIPPI

SATURDAY, OCTOBER 19, 2013 • 12 NOON at the farm in West Point, Mississippi

150 Town Creek Farm Bulls Brangus and Ultrablack Bulls

Ultrablack bull 5441Y6 sells.

INCLUDING 65 2 YEAR-OLD BULLS

Entire 2 year-old calf crop sells, no bulls sold from this group.

Powerful, practical, functional bulls developed on high roughage forage-based ration. Bulls were not creep fed. Sound footed, problem-free bulls guaranteed fertile and reproductively sound.

Largely Cow Creek Ranch based genetics.

275 Commercial Brangus Bred Heifers Multi-generation genetically-tracked heifers sired by Cow Creek Ranch bulls and bred back to Cow Creek Ranch and Town Creek Farm bulls.

Brangus bull 809Y sells.

BRangus bull 9732Y sells.

THESE COMMERCIAL BRED HEIFERS SELL from MEGEHEE CATTLE CO., plus 275 MORE JUST LIKE THEM.

Since 1993

■ Entire calf crop of two-year old bulls sell. No bulls have been sold.

■ Bulls developed on high roughage, foragebased low energy ration to ensure durable, reliable feet and legs and weight maintenance.

■ Heat and humidity adapted bulls raised in southern, fescue environment.

■ Sound footed, functional bulls with no joint stress, development pressures or hoof issues.

■ Large selection of user-friendly, high maternal, low birthweight bulls needed to produce valuable replacement heifers.

■ Bulls sell Trich tested, Johnes tested and BVDpi tested.

■ Problem-free bulls guaranteed fertile and reproductively sound.

Milton Sundbeck, Owner Ron Flake, General Manager 662.509.2233 Ron@TownCreekFarm.com Joy Reznicek, Marketing 205.399.0221 ultrablack bull 271Y5 sells.

Joy@TownCreekFarm.com GO TO TOWNCREEKFARM.COM, Post Office Box 1217 CALL OR EMAIL to reserve West Point, Mississippi 39773 your sale catalog. www.TownCreekFarm.com

DVAuction.com

BRANGUS JOURNAL

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BRANGUS JOURNAL