October 2016 Brangus Journal

Brangus October 2016

Journal

Marketing and Promotion Issue

Brangus Journal

October 2016 | 1

Circle Land and Cattle Co., Ltd. Bobcat Bottoms Ranch • Persimmon Creek Ranch • Camp Cooley Ranch Spring Valley Ranch • Windy Hill Ranch • Vista Ridge Ranch

Located just off Hwy. 6 and OSR 1415 East OSR • Bryan • (979) 776-5760 • Steve: (979) 450-0819

www.circlexbrangus.com 2 | October 2016

Brangus Journal

Proud Members of

Making The best Breed Better!™

Tailor Made 361Y12 | r10203561

life line 929Z | r10215111

Texas direcT 108Z2 | r10226779

MarksMan 22Y2 | r10203577

sYnergY 30Y20 | r10235079

JusT soMe of our herd sires– ContaCt us for information!

♦ ♦ ♦ ♦ ♦

Private Treaty Sales Bulls Replacement Females Semen and Embryo Sales Commercial Steers and Heifers

Power source 192Z42| r10227219

Santa Rosa Ranch Kent Smith, General Manager (979) 540-8338 | kent@srrbrangus.com Billy McClure, Manager (870) 613-1518 | billy@srrbrangus.com Gerald Sullivan, Owner Kelley Sullivan, Owner

www.SRRBRANGUS.com

Crockett & Navasota, Texas •936-624-2333 • info@srrbrangus.com Brangus Journal

October 2016 | 1

Brangus October 2016 Volume 64, Issue 6

Journal

Features & Specials 23

Legendary Cow Family

What better way to market and promote Brangus cattle than having continued success in the show ring? This year’s NJBS Champion Owned Female established a record that has not been accomplished in 34 years - winning the show twice. Peyton Waldrip takes a look into the history behind this unique female.

30

How Ranchers Can Use Facebook

64

A Small Family Ranch with BIG Accomplishments

66

Your Guide to Brangus Reproduction and Longevity

Social Media is sweeping our industry and you do not want to miss out on this powerful marketing and promotion tool! Tierra Kessler with Ranch House Designs helps with some of the basics that can get your operation a lot of publicity.

Perry Ranch is a small, family-run operation in Oklahoma. The family has another major accomplishment to add to their resume after the release of this year’s IBBA Summit Lists.

23 30

A lot of time and money goes into developing your breeding stock. Make sure and get a solid return on your investment by utilizing some of these measures of reproductive soundness to maximize longevity of your animals.

2 | October 2016

Brangus Journal

66

EPDs… BW: 1.6 WW: 40 YW: 75 Milk: 14 TM: 34

EPDs… BW: -0.9 WW: 34 YW: 66 Milk: 13 TM: 30

859B…Sired by CCC Rockstar 129X

EPDs… BW: 3.1 WW: 22 YW: 45 Milk: 19 TM: 30

200B1…Sired by CCC Infocus 129X32

EPDs… BW: 2.5 WW: 40 YW: 71 Milk: 13 TM: 33

610B7…Sired by CCC Intrepid

380B1…Sired by CCC Rockstar 129X

The Branch Ranch Average EPDs for Brangus Bull Sale Offering Compared to Breed Average IBBA TBR % Rankings

BW 1.1 1.01

WW 23.9 29

YW 44.3 55

M 9.5 13

TM 21.4 27.5

48%

26%

27%

12%

14%

Brangus Journal

October 2016 | 3

Departments

6 6 6 8

Staff Connection Director Connection Regional Connection IBBA Connection

How Will You Market Your Cattle This Fall :: by Tommy Perkins, Ph.D., PAS What’s Your Plan :: by Mike Vorel Expanding Brangus Reach in the Show Ring :: by Tyler Dean IBBA Announces Addition of Performance Leader Awards Fall 2014 Performance Leader Awards Spring 2015 Performance Leader Awards Fall 2016 Sire Summary Fall 2016 Genetic Trends Fall 2016 Trait Leaders

32

IJBBA Connection

34

IBA Connection

Photography and Social Media as Marketing Tools :: by Meghan Pickett Honoring the Founder of IBA :: by Sami Roop Women of Brangus :: by Jodi Jackson

36 58

Marketing Update

64 66 67 74 76

Industry News

The Official Publication of the International Brangus® Breeders Association.

The Brangus Journal is an international publication serving the Brangus seedstock producer.

Published eight times annually, this archive is designed to highlight accomplishments and improvements within the association. The purpose of the Brangus Journal is to serve the best interests of the members while showcasing IBBA member breeding programs, efforts and achievements to other Brangus seedstock producers. The Journal also provides a venue for the IBBA to communicate directly with their members providing updates related to the association, publishing feature stories, or announcing results.

Publication #ISSN0006-9132. Periodicals postage paid at San Antonio, Texas, and additional entries.

Postmaster: Send address changes to Brangus Publications, Inc., PO Box 809, Adkins, TX 78101.

Subscriptions: Ingrid Duran, 210.696-8231, iduran@gobrangus.com.

Subscription Rates: Domestic Periodicals—1 year, $25; First class—$55. Foreign—1 year, periodicals, $25; air mail to Mexico, $70, Canada, $70, Australia, $115; air mail to all other countries, $115.

Brangus Publications, Inc. 8780 Highway 87 East, San Antonio, Texas 78263 PO Box 809, Adkins, Texas 78101 Telephone: 210.696.8231 Fax: 210.696.8718 Web site: gobrangus.com/Brangus-publications Email: bpi@gobrangus.com BPI Officers and Board of Directors Chairman : Mike Vorel (405.826.6959) President: Dr. Tommy Perkins (210.696.8231) Secretary/Treasurer : Doyle Miller (615.351.2783) Director: Brandon Belt (254.248.5260) Director: Eddy Roberts (386.935.1416) The International Brangus® Breeders Association does not verify claims made by the advertisers in this publication.

Utilize Brangus to Fullest Capacity :: by Kyles Dykes

Membership

Welcome New Members IBBA Committees Seek Board Nominees IBBA Committee Accepting 2016 Annual Award Nominees TBBA News IBBA Staff Attends Southeastern Brangus Field Day Friends We Will Miss

On the Cover...

Grandil Named Arizona National Livestock Show Executive Director

Service Directory State Directory Calendar of Events Advertisers Index

Some F1 Brangus calves enjoying a sunny afternoon at Dean Hopkins Ranch in Gary, Texas. Photo taken and submitted by Carlos C. Guerra of La Muneca Cattle Company.

4 | October 2016

Brangus Journal

Total Commitment

TOWN CREEK FARM

WEST POINT, MISSISSIPPI

Saturday, October 15, 2016 • 12 noon

Since 1993

170 TOWN CREEK FARM BULLS

14B9 SELLS. ADJ. WEAN WT: 779 LBS.

Brangus and Ultrablack Bulls. Entire full 2 year-old calf crop sells. Powerful, practical, functional bulls developed onhigh roughage grass silage based ration. Bulls guaranteed fertile and reproductively sound and Johnes-free. Largely Cow Creek Ranch based genetics.

280 COMMERCIAL BRANGUS AND ULTRABLACK BRED HEIFERS

Multi-generation genetically-tracked heifers mostly sired by, and bred back to, Town Creek Farm and Cow Creek Ranch bulls. Some Black Baldies.

BRANGUS BULL 4329B5 SELLS. YEAR REA/CWT: 1.35 SQ. IN.

BRANGUS BULL 1119C SELLS. YEAR REA/CWT: 1.32 SQ. IN.

BRANGUS BULL 027B4. YEAR IMF PERCENT 4.40.

BRANGUS BULL 788B4 SELLS. YEAR REA/CWT: 1.22 SQ. IN.

BRANGUS BULL 518B4. SCROTAL 43 CM.

THESE COMMERCIAL BRED HEIFERS SELL PLUS LOTS MORE.

■ ■ ■ ■ ■

Bulls developed on high roughage, grass silage-based low energy ration to ensure longevity and reliable travel.

Expansive herd health program. Bulls sell Trich tested and guaranteed Johnes free.

Large selection of user-friendly, high maternal, low birth weight bulls to produce valuable replacement heifers.

Slick haired, heat and humidity tolerant bulls.

Fertility. We are committed to proving genetics that are functional and fertile. Every heifer calves as a two-year old.

Call, email or go to our website for a 2016 Sale Catalog.

Total Commitment

All THESE COMMERCIAL BRED HEIFERS PICTURED BELOW SELL PLUS LOTS MORE LIKE THEM.

Since 1993

3Quality Assurance always comes first.

Town Creek Farm

Milton Sundbeck, Owner • Office 662.494.5944 32476 Hwy. 50 East, West Point, Mississippi 39773-5207 Joy Reznicek 205.399.0221 • Joy@TownCreekFarm.com Clint Ladner 662.812.8370 • Cladner@TownCreekFarm.com www.TownCreekFarm.com

Brangus Journal

October 2016 | 5

Staff Connection Executive Vice President

Tommy Perkins, Ph.D., PAS

210.696.8231 :: tperkins@gobrangus.com

Director of Shows and Youth Programs, Publications Editor

Tyler Dean

405.867.1421 or 405.207.6921 :: tdean@gobrangus.com

Peyton Waldrip

Communications Coordinator

210.696.8231 or 830.708.3195 :: pwaldrip@gobrangus.com Education And Data Coordinator

Jenny Pieniazek

210.696.8231 :: jpieniazek@gobrangus.com Field Service Representative

Rosanne Nelson

Director of Registry Services

210.696.8231 :: rnelson@gobrangus.com Accountant

Ingrid Duran

210.696.8231 :: iduran@gobrangus.com Product Manager

Emilio Silvas

210.696.8231 :: esilvas@gobrangus.com Advertising Sales Manager

Melanie Fuller

979.255.3343 :: mfuller@gobrangus.com

Kyle Dykes

210.696.8231 or 254.371.9388 :: kdykes@gobrangus.com

Director Connection President

Mike Vorel

Davy Sneed

Area 5

First VP

Brandon Belt

Area 7

Eddy Roberts

Area 11

Term: 2014-2017 386-935-1416 :: wetfarm1@windstream.net Secretary-Treasurer

Doyle Miller

Area 8

Term: 2015-2018 615-351-2783 :: dmiller@doylemillercpa.com

Bill Davis

Area 2

Term: 2014-2017 870-668-3414 :: bdavis@billdavistrucking.com

Cody Gariss

Area 3

Term: 2014-2017 417-425-0368 :: cody_gariss88@hotmail.com

Michael Kammerer

Carolyn Belden Carson

Area 6

Term: 2015-2018 530-713-5111 :: cbcbeef@gmail.com

Term: 2015-2018 254-248-5260 :: brandonbelt@aol.com Second VP

Area 4

Term: 2015-2018 615-904-5850 :: dsfarms1980@gmail.com

Term: 2016-2019 405-826-6959 :: vorelfarms@gmail.com

Area 7

Term: 2014-2017 936-449-5744 :: jlkamm@earthlink.net

Chris Heptinstall

Area 1

Term: 2016-2019 205-363-0919 :: chris@salacoavalleybrangus.com

Lee Alford

Area 7

Term: 2016-2019 979-820-4205 :: alfordcattleco.lee3@yahoo.com

Steve Densmore

Area 9

Term: 2016-2019 979-450-0819 :: s.densmore@bre.com

Troy Floyd

Area 10

Term: 2016-2019 575-734-7005 :: tfloyd@leaco.net Contact the Director(s) from your area with any questions or concerns you have about our association.

Regional Connection Don Hall hallbran72019@yahoo.com Heart of America Brangus Breeders Association Jim Mussulman jmussulm@yahoo.com Hill Country Brangus Breeders Association Brandon Belt brandonbelt@aol.com International Red Brangus Breeders Association Marcos Borges marcos@mbjranch.com Louisiana Brangus Breeders Association Bob Savoie bobsavoie@charter.net Mississippi Brangus Breeders Association Bill Wells wwells@bellsouth.net Arkansas Brangus Breeders Association

6 | October 2016

Brangus Journal

Jack Gorczyca gorczycabrangus@juno.com Southeast Brangus Breeders Association Doug Williams whipowill@yadtel.net Southwest Brangus Breeders Association Larry Parker jddiane@vtc.net Texas Brangus Breeders Association Gary Clem ggclem69@aol.com West Coast Brangus Breeders Association Pam Doiron doiron@spanishranch.net West Texas Brangus Breeders Association Alan Wedeking wedekingfarms@hotmail.com Oklahoma Brangus Association

Brangus Journal

October 2016 | 7

IBBA Connection How Will You Market Your Cattle This Fall?

by Tommy PERKINS, Ph.D., PAS IBBA Executive Vice President

T

he fall sale season is in full swing; therefore, implementation and utilization of all available marketing tools may add value to your Brangus genetics. These tools include development of a strong business plan and an organized marketing plan to help your program stand out from others. The business plan should include a thorough analysis of your ranch’s current financial condition. This plan should also detail the current production practices, equipment needs, and technology uses on the ranch.

Your marketing plan should include print, digital, television, and direct mail advertisement.

Furthermore, the marketing plan should include an updated ranch website, signage at the ranch, use of e-blasts, and a strong customer service component. Now is a great time to be listening to your customers. I think it is important to produce cattle the market desires, and it is even more important to market those cattle at the proper time and through the best marketing outlet.

You need to develop a marketing strategy versus a selling strategy

in order to leverage the most economic gain from your ranching entity.

You have many marketing options as a purebred seedstock producer. These may include private treaty sales, sale barn actions, video auctions, and branded programs. I think it important that you participate in more than one of these options. Participation in your local regional Brangus association sale is very important.

These sales allow you to spend time with other like-minded Brangus breeders to share breed registry information, breeding philosophies, management practices, etc. They also help drive breed interest in the local area where these events take place.

Lastly, it is a good time to further evaluate your heifer marketing protocol, as well as your culled-calf marketing protocol. The economic dynamics may indicate you need to breed these heifers instead of selling them as open heifers. Perhaps you have some stockpiled grass because of the recent rainfall in your area. The lower input, or feed, costs could allow you to breed and calve these heifers out to further add value to these females. The lower feed costs and weakened calf market may also indicate

a need to retain ownership of your cull cattle. This would provide an opportunity to capture feeding data alongside carcass merit results from your genetics.

Look for a new carcass merit program to be implemented in the coming months by International Brangus Breeders Association (IBBA). We will request that you retain ownership on some or all of your culled steers and/or heifers for the collection of gain data, as well as ribeye area, marbling, and yield. We intend to offer feed out locations in various areas in the U.S. such as Florida, Kansas and Texas.

The program will recommend having the cattle verified to at least one parent using DNA. Parent verification in these cull cattle will add more strength to the data.

Speaking of DNA, parent verification is becoming more PFLI KI8M<C ;FCC8IJ >F =LIK?<I N@K?1 important each and every day. Many of our Brangus breeders

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are parent verifying 100 percent of their cattle. This gives =I<< _`^_$jg\\[ @ek\ie\k

buyers confidence that they are getting the genetics they :fd]p 9\[j

are promised, which is registered cattle. This is a powerful E\n =cXk$GXe\c KMj n`k_ ?; gif^iXdd`e^

marketing advantage as it separates the really successful =`ke\jj :\ek\i

operation from the average operation. The power of genomic <ogi\jj :_\Zb$flk

enhanced EPDs is certainly driving parent verification along at a faster pace than some have expected or predicted. @EKC% 9I8E>LJ 9I<<;<IJ 8JJE% Do not hesitate to call us if you have any specific questions 9ffb efn Xk CH%Zfd# gifdfk`fe Zf[\ 9I8E>LJ fi ZXcc /''$JC<<GCH .,*$*.,. about Brangus genetics for use in your operation. For Xe[ Xjb ]fi k_\ 9iXe^lj 9i\\[\ij$(' information about IBBA programs or other inquiries, please ;`jZflek f]]\i%

call (210) 696-8231 or visit www.GoBrangus.com. Stay connected to IBBA through Facebook, Instagram, LinkedIn, Twitter, YouTube, or receive news updates by joining our email list. BJ

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8 | October 2016

Brangus Journal

More than a brand.

More than a purchase.

It’s a relationship you trust.

MS DMR THREE D 468D3

Three D x Ms DMR Patton 468X6 | R10326329 CED BW WW YW M TM CEM SC REA IMF 3.3 1.6 35 63 10 28 4.7 0.52 0.49 -0.05

A standout young heifer sired by one of the hottest bulls today, Three D. Out of our proven, prolific and reliable 468X6 donor.

Ms DMR Patton 468X6

MS DMR CHAIRMAN 795C2

The Chairman x Ms DMR Jethro 795Y2 | R10308491 CED BW WW YW M TM CEM SC REA IMF 1.9 3.0 29 45 8 23 5.0 0.76 0.49 0.05

One of the oldest Chairman daughters and one of the first offspring out of our exciting 795Y2 donor to sell. Deep, broody, attractive female that is very easy to be around.

DMR STRATEGY 263C6

Coronado x Ms CRC Csonka 263U | R10318980 CED BW WW YW M TM CEM SC REA IMF 5.5 0.4 26 51 14 27 4.0 0.48 0.52 0.08

Calving ease combined with strong ratios and genetic power. He has five traits in the top 20% of the breed: CED, Milk, TM, REA and IMF. 72lb actual birthweight to ratio 90 and then went on to press the scales with a Adj 205 of 733 to ratio 107, Adj yearling weight of 1208 to ratio 102, scanned a 15.3” eye to ratio 103 and a 5.029 IMF to ratio 109.

NOVEMBER 4 & 5 | GENETRUST @ CHIMNEY ROCK John & Sherry Milam, Owners Grady Green, Ranch Manager, 870-314-3673, grady@dragginmranch.com El Dorado, Arkansas | www.dragginm.com 2015 IBBA BREEDER OF THE YEAR

Brangus Journal

October 2016 | 9

IBBA Connection What’s Your Plan?

I

hope everyone had a great summer, and that everyone is now enjoying some cooler weather and the start of fall.

First off, I would like to say “thanks” and compliment The Oaks Farms, Joe & Catherine Kassler, and the Southeast Brangus Breeders Association on hosting a very informative and successful Fall Conference.

Thanks to our International Brangus Breeders Association (IBBA) staff for their work and efforts to help make everything work for this successful event. The two days were filled with informative, top-notch speakers sharing their knowledge with Brangus breeders from across the country and area commercial cattlemen and women.

It takes a lot of time and effort to plan and prepare for an event such as this one. The event was well attended, the southern hospitality was great, as always, and I hope everyone makes plans to attend next year’s event.

Our membership should be eager to spend time together visiting, sharing ideas and thoughts, and hearing excellent speakers.

One of the highlights for me was the group of fellow Brangus breeders Tom Davis and entrepreneurs Fred Linz and Glenn Davis. Fred and Glenn represent Linz Heritage Angus and Meats by Linz. They informed attendees about their business model which includes working with producers to packers as they market their product. They are in the purebred business and work with producers using Linz Angus genetics to produce their final product. Fred Linz stated: “The demand for quality meat that consistently hits the mark on consumer expectations is what matters most in our business.” I would hope that matters to all of us because consumer satisfaction is what keeps demand for beef and all of us in business. The Linz family has set goals and strives to produce a high-quality product as their standard.

I studied their herd-sire line-up, and you can see they are trying hard to accomplish maintaining a cow herd with built-in productivity and fertility. While they work toward productivity and fertility, they are also striving for high-quality carcass traits – an accomplishment that is hard to maintain. I applaud Tom Davis and the Linz family for their dedication to successfully operate from conception to harvest and market a high quality product. I found their plan to succeed very interesting and I

by Mike VOREL IBBA President

thank them for sharing their knowledge.

Their plan was what I found intriguing. They found their strengths, set goals, and improved on them. I hear rumbles from members stating that we need to mirror other breeds.

My thought is if we attempt to look like someone else’s plan we always come in second or less. I hope we are looked at as leaders in our industry and not followers. We have to have our own plan, identify our strengths, share our story, maintain our plan, and always continue to improve our product.

The extremely high prices we, as cattle producers, experienced recently over past years may eventually be more of a curse than a positive. Hopefully everyone paid off debt with extra funds.

My opinion is most seedstock and commercial producers alike quickly become multipliers instead of improvers. Every animal produced turns into a good one and producers desperately attempt to capitalize on the higher prices, which is fine but usually are just being paid more for a product that has no documentation for added value. In some cases, producers are getting paid more for less. Now, with lower prices, cattlemen are searching for ways to add value and efficiency.

Don’t get me wrong – I enjoyed the higher prices as much as anyone, but the realist in me tells me there wasn’t as much progress made during that time period. Now is the time to find your strengths, improve them, document, solidify, and promote.

Make a plan and improve your product. Opportunity is always just around the corner, possibly even more so in tougher times for those who choose to accept the challenges.

Lastly, a building update. I’ve been very impressed with the contractor your IBBA Board chose for the renovations to our new IBBA office building. It looks like everything will be completed by early-to-mid-October. I’m sure our staff is anxious to move in and spread out a little. Thanks to our staff for enduring the tight spaces during this transition. Hopefully we will have high-speed internet, a working phone system, and a nice, efficient office building. If you are in the area drop by and visit our new IBBA headquarters at 8870 E Highway 87 in San Antonio, Texas.

Until next time – enjoy your family, cattle and fall. BJ

Opportunity is always just around the corner, possibly even more so in tougher times for those who choose to accept the challenges.

10 | October 2016

Brangus Journal

Brangus Journal

October 2016 | 11

IBBA Connection Expanding Brangus Reach in the Show Ring

by Tyler DEAN IBBA DIRECTOR OF SHOWS AND Youth PROGRAMS, Brangus Publications editor

T

he fall season is upon us. As I write this, exhibitors are already on the road to the Western National Brangus Show in Oklahoma City, Oklahoma, and entries are past due for most other shows.

Exhibiting Brangus cattle is still one of the greatest ways you can get your animals in front of potential customers while earning some recognition for your program among your fellow breeders. New for the 2016-2017 show season is the addition of three Regional Point Shows: Ozark Empire Open Brangus Show, in Springfield, Missouri; Greater Jacksonville Open Brangus Show, in Jacksonville, Florida; and Fort Worth Stock Show and Rodeo, in Fort Worth, Texas. The IBBA Show Committee and I are excited about these new opportunities for Brangus breeders to reach new audiences.

Additionally, those breeders, who are utilizing Angus genetics in the creation of Ultra cattle, have exciting new opportunities available to them. During the 2015-2016 show season, Ultra cattle were only exhibited at the Brangus Futurity and the

69 Annual th

National Show of Merit, but for this show season Ultra cattle will be welcomed at all four IBBA national point shows. This includes the International Brangus Show in Houston, Texas. Provided that the program continues to grow, the IBBA Show Committee and I will work to see the Ultra cattle added to the lineups at regional shows as well.

Lastly, new for this show season, are some updates to the way in which Show Animal of the Year points are calculated. The change can be found at gobrangus.com/shows in the Standard of Excellence Show Guidelines. Make sure and check these updates, as well as understand the IBBA Show Rules and Inspection of Exhibits.

Good luck to all our Brangus exhibitors as they prepare to travel the country promoting Brangus cattle. For those who are not active in the show ring, I strongly encourage you to attend the next Brangus show in your area to support those who do, as well as participate in fellowship with other breeders and enthusiasts about our great Brangus cattle. BJ

s to attend Make Plan

The Vacation Show!

December 27, 2016 thru January 1, 2017 • • • •

! e r u t u F ng the

Growi

Junior Entries Due October 31, 2016 Open Entries Due November 15, 2016 Supreme Champion Cow Calf Pair AND Reserve Supreme Cow Calf Pair Arizona Commercial Heifer Show & Sale: December 29, 2016 For more information, call Rick @ 602-481-3879

12 | October 2016

Brangus Journal

InformatIon@anls.org www.anls.org

602-258-8568

Brangus Journal

October 2016 | 13

14 | October 2016

Brangus Journal

Brangus Journal

October 2016 | 15

IBBA Connection IBBA Announces Addition of Performance Leader Awards

M

embers of the International Brangus Breeders Association (IBBA)’s Board of Directors have approved a program to recognize breeders who exhibit high-level performance within their operation. This program is comprised of four Performance Leader Awards. The purpose of these awards is to commend breeders for the value they add to the breed through uniform and complete data submission, which helps to create a more accurate genetic evaluation.

In order for a breeder’s records to be eligible for review, the breeder must be an IBBA member who participates in Total Herd Reporting (THR). The reporting period for these records will be based on the THR annual schedule. The THR annual schedule is online, at gobrangus.com/total-herd-reporting-thr/.

Data submitted after the reporting period will still be accepted, but the data will not be included for the award determination until the next season.

The IBBA will allow a total of three THR seasons to determine the award winners each period, not including the original season. Members must submit the weaning weights during a 205-day window after the animal’s birthdate and the yearling weights during a 365-day window after the animal’s birthdate.

For instance, from the time an animal is born, the member may submit weaning weights as early as 130 days after birth and no later than 280 days after birth. Members may submit yearling weights as early as 310 days after birth and no later than 410 days after birth.

Performance Leader Award winners will have access to a logo, which they are able to use for marketing purposes. The logos will indicate the level of award for which winners are acclaimed, and gives each winner an endorsement-type recognition for the performance of his or her operation. Each season, winners will be listed on IBBA’s website. Each award is valid for six months, until the subsequent award season.

Please reference the graphic on the next page for the list of award requirements and criteria.

The IBBA encourages you to participate thoroughly in THR and to strive for a Performance Leader Award. Thank you, in advance, for your part in improving and advancing Brangus cattle and genetics. BJ

16 | October 2016

Brangus Journal

THR Basics:

THR is a system designed to encourage breeders to record accurate and complete information for all active animals in the breed. When member breeders submit complete data records, they enable the IBBA to better promote the Brangus breed.

Major benefits of THR include simplicity, quality, improved customer service, and new selection tools.

Complete reporting will improve the reliability of EPDs on all IBBA cattle by removing the effects of reporting bias. This system makes it possible to estimate fertility and survivability EPDs and to calculate herd-average reproduction and production management for within herd use. These calculations are meaningless with incomplete reporting.

THR requires the reporting of annual production and performance records on cattle within a herd, but the responsibility of selecting which calves are worthy of registration remains with the member breeder. Rather than the traditional calf-based registration fee structure that discourages the reporting of complete contemporary group information, THR uses an inventory-based fee structure or annual assessment charge on all reproductively mature animals. Under THR members will pay a single, annual assessment on each animal of assessment age. One fee covers the most common member breeder expenses, rather than multiple fees for routine transactions.

Member breeders are billed annually for each animal actively registered with IBBA. Payment for registered animals begins for females at the age of 24 months and for males at the age of 36 months. Payment of the annual assessment on a cow entitles the member to register one calf born to the cow during that 12-month period and a single transfer of that calf to a new owner if the transfer occurs before the animal reaches 24 months of age for females or 30 months of age for males. Payment of the annual assessment on a bull allows for the subsequent registration of calves sired by the bull during that year of service, provided all other registration requirements have been met.

No extra fee for calf transfers will ensure more complete reporting of transfers. Improved identification of bull owners increases the likelihood of participation in commercial marketing programs which will improve demand for IBBA seedstock.

Brangus Journal

October 2016 | 17

IBBA Connection Fall 2014 Performance Leader Awards ALABAMA Copper T Ranch - SILVER Cory Early - SILVER TTT Farms - SILVER Addison Brangus Farms - BRONZE Bryant Brangus - BRONZE Double E Farms - BRONZE Fuller Farm - BRONZE Galloway Brangus Farms - BRONZE High Rock Farm - BRONZE J Hudson Hines - BRONZE JJB Brangus - BRONZE Johnston Brangus - BRONZE King Land and Cattle, LLC - BRONZE Lake Majestik Farms - BRONZE Levon Enzor - BRONZE Pringle Farm - BRONZE Quail Creek Brangus Inc - BRONZE Reznicek Ranch - BRONZE Stinson Brangus - BRONZE Terrapin Creek Brangus - BRONZE Walker Land & Cattle LLC - BRONZE Walnut Creek Farms Inc - BRONZE ARKANSAS 4G Brangus - BRONZE Big D Ranch - BRONZE Christine Smith - BRONZE Don K Hall - BRONZE Gary Townsend - BRONZE Jacksons Double J - BRONZE Singleton Brangus - BRONZE The Boys Cattle Company - BRONZE Tro-Gin Brangus - BRONZE William Anders - BRONZE Williams Farms - BRONZE Wind Rose Ranch - BRONZE ARIZONA Dees Brothers Brangus - BRONZE Texas Canyon Brangus - BRONZE CALIFORNIA Brendon Doiron - SILVER El Rancho Espanol de Cuyama - SILVER Carole Guertin - BRONZE Jena Glasgow - BRONZE Spangler Ranches - BRONZE 18 | October 2016

Brangus Journal

Stardust Farms - BRONZE Tumbleweed Brangus Ranch - BRONZE Wayne Glasgow - BRONZE FLORIDA Bar JR Farm - SILVER David Lawson & Company - SILVER River Bend Ranch - SILVER APSO Brangus - BRONZE Barry & Valerie Lewis - BRONZE Bruce & Phyllis Lykins - BRONZE Haymans 711 Ranch - BRONZE Jared Figley - BRONZE Little Creek Farms - BRONZE MO Brangus - BRONZE Regal Dicks & Chris Lowery - BRONZE Sabal Ridge Brangus LLC - BRONZE Staier Farms - BRONZE Sullivan Farms, LLC - BRONZE GEORGIA Cold Creek Ranch - GOLD JRT Brangus - SILVER Black X Ranch - BRONZE Blackwater Cattle Company - BRONZE Clover Ranch - BRONZE Chestnut Split Farm - BRONZE H + Brangus Farm - BRONZE L & K Farms - BRONZE L G Herndon Jr Farms Inc - BRONZE Matt Hibberts - BRONZE Parker Cook Brangus - BRONZE Salacoa Valley Farms - BRONZE Three Trees Ranch - BRONZE Vanna Farms - BRONZE KANSAS Burtin Brangus - BRONZE Platte Valley Brangus - BRONZE Sankeys 6N Ranch - BRONZE Suhn Cattle Company - BRONZE T J Moore III - BRONZE LOUISIANA 2 H Ranch - BRONZE Black River Brangus - BRONZE Crochet Cattle Company LLC - BRONZE Deux Crochet Brangus Farm - BRONZE

Double D Ranch - BRONZE Foster J Lanie - BRONZE GH Ranch - BRONZE Grigg Farms - BRONZE R Cross Brangus - BRONZE Ray Rush - BRONZE Seth Suire - BRONZE The Branch Ranch Inc - BRONZE The Eagles Ranch - BRONZE Trappeyâ&#x20AC;&#x2122;s Brangus - BRONZE Two Brothers Cattle Co - BRONZE MISSOURI Gariss Ranch - BRONZE Keenan Land & Cattle - BRONZE Roger Richardson - BRONZE Ward & Joyce Scheppert - BRONZE MISSISSIPPI G L B Farms - SILVER 5 K Cowbelle - BRONZE Blue Ribbon Farms LLC - BRONZE Calyx Star Ranch - BRONZE Circle K Cattle Co - BRONZE Cuevas T3 Brangus - BRONZE First Chance Ranch - BRONZE Ronald Coy Flake - BRONZE Second Chance Brangus - BRONZE Tanner Farms, LP - BRONZE Timothy Waldrop - BRONZE Town Creek Farm - BRONZE Tyler Hill - BRONZE Wells Cattle Company, LLC - BRONZE NORTH CAROLINA EC Farms - GOLD L & W Cattle Co - BRONZE Peterson Brangus LLC - BRONZE Robert Yates Ranch, LLC - BRONZE Shiloh Brangus Farm - BRONZE OKLAHOMA Last Chance Ranch - SILVER Lawman Ranch - SILVER Zachary J OBrien - SILVER Big Creek Cattle - BRONZE Brook Langford - BRONZE Carl & Becky Goodnight - BRONZE

IBBA Connection Fall 2014 Performance Leader Awards Gabriel I Brown - BRONZE J - J Brangus Ranch - BRONZE MRG Ranch - BRONZE MY Brangus - BRONZE Perry Ranch - BRONZE R Brangus - BRONZE Townsends Brangus Ranch - BRONZE TENNESSEE Horton Farms - GOLD A V Brangus - BRONZE Barnett Cattle Company - BRONZE Crooked Horn Cattle Co - BRONZE Green River Farm - BRONZE Jaclyn Climer - BRONZE Lazy One Farm - BRONZE MBCC, LLC - BRONZE Mill Creek Land & Cattle - BRONZE Miller Brangus LLC - BRONZE Stephanie Climer - BRONZE Stephanie Climer Jr - BRONZE W O Cattle Co - BRONZE TEXAS Genesis Ranch - GOLD Roppolo Ranch - GOLD Anthony & Patricia Korzekwa - SILVER Buffaloe Cattle - SILVER Connor Jackson - SILVER Diamond Sue Ranch - SILVER Emily Jackson - SILVER Harris Ranch - SILVER Iron Farm Cattle Co - SILVER J & D Ranch - SILVER Katy Knox Wunderlich - SILVER Muenchow Farms - SILVER Richard L Doss - SILVER Rocking G Cattle Company - SILVER Roy D. Dickerson - SILVER Shooting Star Land & Cattle - SILVER Triangle K Farms - SILVER Williams Homestead Ranch - SILVER 3 Bar S Cattle Co - BRONZE Alford Cattle Company - BRONZE Ango Global International, Inc - BRONZE B + E Cattle Company - BRONZE B Bar B Ranch - BRONZE Bar J Ranch - BRONZE

Bar LT - BRONZE Beaty Farms - BRONZE Bill Austin - BRONZE Binford Farms - BRONZE Blackland Brangus - BRONZE Braley Brangus - BRONZE Brazos River Ranch - BRONZE Caryn Smart - BRONZE Cavender Brangus - BRONZE Claire Smart - BRONZE Cooper Morris - BRONZE Coryell Creek Ranch - BRONZE Cross N Ranch - BRONZE D K Brangus - BRONZE Dale Trayler - BRONZE Daniel L Bonno - BRONZE Dannheim Ranch - BRONZE David G Alphin - BRONZE Diamond Oaks Ranch - BRONZE Diamond S Ranch - BRONZE Doguet Diamond D Ranch - BRONZE El Otro Ranch - BRONZE Ellie Jorgenson - BRONZE Evers Ranch - BRONZE Farris Ranching Co - BRONZE Garrett R Chaney - BRONZE Garry Clem Brangus - BRONZE Happy R Ranch - BRONZE Hengst Brothers Brangus - BRONZE Hicks Ranch, LLC - BRONZE Hodde Land & Cattle Company - BRONZE Hoerster Cattle Company - BRONZE Holly Rogers - BRONZE Hughes Cattle Services - BRONZE J. Storme Jannise - BRONZE Jacob Brangus Ranch - BRONZE Jason Katcsmorak - BRONZE Jeanie Swink - BRONZE John Dixon & Sons - BRONZE KTS Cattle - BRONZE L Ray Ranch - BRONZE Las Tres Hermanas Cattle Co - BRONZE Lindsay R Syler - BRONZE Luke F Johnston - BRONZE M-B Brangus - BRONZE Manning Cattle Co - BRONZE Matt Zibilski - BRONZE MBJ Ranch - BRONZE

MP Brangus Ranch - BRONZE Michael & Sandra Kent - BRONZE Mound Creek Ranches - BRONZE Nowak Ranch - BRONZE Pepper Cattle Company - BRONZE Popp Farms Brangus - BRONZE Ramro, LLC - BRONZE Red Bird Meadows Ranch - BRONZE Reehs Brangus - BRONZE Rodney Ballard - BRONZE Running Luce Ranch - BRONZE Rylie Lux - BRONZE Santa Rosa Ranch - BRONZE Schindler Ranch - BRONZE Schmidt Farms - BRONZE Schoenig Land & Cattle - BRONZE Scott Ranch - BRONZE Shoe String Ranch - BRONZE Spitzer Ranches - BRONZE Stalwart Ranches - BRONZE Starwood Ranch - BRONZE Stofa Rosa Ranch, LLC - BRONZE Tanessa Cowan - BRONZE Tanner Miller - BRONZE T-BAR-O Ranch Partnership - BRONZE T-N-T Cattle - BRONZE Triple R Ranch - BRONZE Turner Brangus Farm - BRONZE Victoria R. Parkey - BRONZE Viges JL Ranch - BRONZE Vineyard Cattle Co Inc - BRONZE Vinson Ranches - BRONZE Wellmann Cattle Company - BRONZE Whitehall Brangus - BRONZE Williams Ranch Company - BRONZE Wilson & Wilson Brangus - BRONZE Woolley Brangus Ranch - BRONZE Young Land and Cattle Co. - BRONZE

Brangus Journal

October 2016 | 19

IBBA Connection Spring 2015 Performance Leader Awards ALABAMA Cliff & Judy Stewart - PLATINUM Collins Farm - PLATINUM High Rock Farm - SILVER Stinson Brangus - SILVER Addison Brangus Farms - BRONZE B & B Farms - BRONZE Bosarge Family Brangus - BRONZE Bryant Brangus - BRONZE Copper T Ranch - BRONZE Double E Farms - BRONZE Lake Majestik Farms - BRONZE Levon Enzor - BRONZE MC Creary Farms - BRONZE Pringle Farm - BRONZE Rock Springs Brangus Farm - BRONZE Spring Creek Farms - BRONZE Tanner Bosarge - BRONZE Terrapin Creek Brangus - BRONZE Triple E Brangus - BRONZE Walker Land & Cattle LLC

Douglas R Cheney - BRONZE Little Creek Farms - BRONZE MO Brangus - BRONZE Regal Dicks & Chris Lowery - BRONZE Sand Hill Brangus - BRONZE Sherley Hay Inc. - BRONZE

ARKANSAS Jacksons Double J - PLATINUM Singleton Brangus - SILVER Big D Ranch - BRONZE Excel Brangus Ranch - BRONZE Jacob Michael Brosh - BRONZE JMP Farms, LLC - BRONZE Sewell Cattle Co. Inc - BRONZE Tro-Gin Brangus - BRONZE

IDAHO K-S Brangus - SILVER

ARIZONA Carter Brangus - BRONZE Dees Brothers Brangus - BRONZE Parker Brangus - BRONZE CALIFORNIA El Rancho Espanol de Cuyama - SILVER Stardust Farms - BRONZE Tumbleweed Brangus Ranch - BRONZE FLORIDA Brooks Cattle - SILVER Dixie Ranch - SILVER River Bend Ranch - SILVER APSO Brangus - BRONZE Capote Cattle Company - BRONZE 20 | October 2016

Brangus Journal

GEORGIA Greuel Family Brangus - PLATINUM The Oaks Farms - GOLD Burke Brangus Farm - BRONZE Clover Ranch - BRONZE Cold Creek Ranch - BRONZE Dixieland Farm - BRONZE L G Herndon Jr Farms Inc - BRONZE Matt Hibberts - BRONZE Triple B Ranch - BRONZE Wayne Bates - BRONZE IOWA Teardrop Brangus - SILVER

KANSAS Roger Brown - BRONZE Sankeys 6N Ranch - BRONZE Suhn Cattle Company - BRONZE T J Moore Ranch - BRONZE LOUISIANA Cross N Farm - SILVER 2 H Ranch - BRONZE Brad Bardy - BRONZE Briarfield Plantation - BRONZE Crochet Cattle Company - BRONZE Deux Crochet Brangus Farm - BRONZE Double D Ranch - BRONZE Guidry Brangus Ranch - BRONZE Midsouth Cattle - BRONZE R Cross Brangus - BRONZE Ray Braddock - BRONZE Trappey’s Brangus - BRONZE Triple Theriot Ranch - BRONZE MISSOURI Gariss Ranch - SILVER

Hartley Farms - BRONZE Keenen Land & Cattle - BRONZE MISSISSIPPI Cuevas T3 Brangus - GOLD Wells Cattle Company, LLC - GOLD 5 K Cowbelle - SILVER Circle K Cattle Co - SILVER Bar J Brangus - BRONZE Blue Ribbon Farms LLC - BRONZE Brock Farms - BRONZE Calyx Star Ranch - BRONZE G L B Farms - BRONZE Hilltop Farm Brangus - BRONZE K & L Brangus - BRONZE Rock’n M Ranch - BRONZE Ronald Coy Flake - BRONZE Sasser Cattle Company - BRONZE Second Chance Brangus - BRONZE Town Creek Farm - BRONZE Two Oaks Farm - BRONZE NORTH CAROLINA EC Farms - BRONZE Peterson Brangus - BRONZE NEW MEXICO NM Farm & Ranch Heritage Museum - BRONZE OHIO Randy Stewart & Jeromy Greiwe - BRONZE OKLAHOMA Vorel Farms - GOLD Jacob Allen Jones - SILVER Michael Pritchard - SILVER Big Creek Cattle - BRONZE Carl & Becky Goodnight - BRONZE Church Brangus, Brad Church - BRONZE Church Brangus, Cecil Church - BRONZE Colby Davis - BRONZE Dotson Cattle Company - BRONZE Garrett Brangus Ranch - BRONZE Last Chance Ranch - BRONZE Lawman Ranch - BRONZE MRG Ranch - BRONZE MY Brangus - BRONZE Perry Cattle Co. - BRONZE

IBBA Connection Spring 2015 Performance Leader Awards R Brangus - BRONZE OREGON Romans Brangus - BRONZE SOUTH CAROLINA J Bar M Brangus Ranch - BRONZE TENNESSEE Green River Farm - SILVER A V Brangus - BRONZE Barnett Cattle Company - BRONZE Jaclyn Climer - BRONZE KC Farms - BRONZE M and M Farms - BRONZE Robert L Schaffer - BRONZE Stephanie Climer - BRONZE W O Cattle Co - BRONZE TEXAS Hoerster Cattle Company - PLATINUM 3 Bar S Cattle Co - SILVER AP Cattle - SILVER Cross F Cattle - SILVER E-Z Brangus - SILVER Hodde Land & Cattle Company - SILVER Jonesarosa Brangus - SILVER Placid Land & Cattle LLC - SILVER Plate Farms - SILVER Richard L Doss - SILVER Stokes Family-NG Split Diamond Ranch - SILVER 44 Farms - BRONZE 71L Ranch - BRONZE A J Cattle Company - BRONZE Alexis Cowan - BRONZE Allen T Smith - BRONZE Amanda Keller - BRONZE

Anthony & Patricia Korzekwa - BRONZE Bar 3 Ranch - BRONZE Bar H Brangus - BRONZE Bar H Cattle - BRONZE Bar LT - BRONZE Beaty Farms - BRONZE Bill Austin - BRONZE Binford Farms - BRONZE Braley Brangus - BRONZE Briggs Ranches - BRONZE Bronikowski Cattle Co - BRONZE Browns Brangus - BRONZE Buffaloe Cattle - BRONZE C & N Ranch - BRONZE Connor Jackson - BRONZE Cooper Morris - BRONZE D K Brangus - BRONZE Diamond S Ranch - BRONZE Doguet Diamond D Ranch - BRONZE Double G Brangus - BRONZE Double G Ranch - BRONZE El Otro Ranch - BRONZE Ellie Jorgenson - BRONZE Gary L Bruns - BRONZE Genesis Ranch - BRONZE Greenwood Cattle Co. - BRONZE Higher Standard Cattle Co - BRONZE Iron Farm Cattle Co - BRONZE J & D Ranch - BRONZE Jake Johnston - BRONZE Jessica Cowan - BRONZE Jessica Everitt - BRONZE Jessica Marie Kay - BRONZE John Dixon & Sons - BRONZE K & L Brangus - BRONZE Kaeden Sohns - BRONZE L Ray Ranch - BRONZE

L3 Ranch - BRONZE M44 Brangus - BRONZE Manning Cattle Co - BRONZE Michael & Sandra Kent - BRONZE Mutscher Brangus - BRONZE O B Ranch Co. - BRONZE Pack Ponderosa - BRONZE Patterson Brangus - BRONZE Pennridge Ranch - BRONZE Pepper Cattle Company - BRONZE R & D’s Moss Hill Ranch - BRONZE Ramro LLC - BRONZE Red Bird Meadows Ranch - BRONZE Reehs Brangus - BRONZE Roppolo Ranch - BRONZE Running Luce Ranch - BRONZE Schindler Ranch - BRONZE Stephen Roop - BRONZE T-Bar-O Ranch Partnership. - BRONZE The Double U Ranch - BRONZE Third Day Ranch, LLC - BRONZE T-N-T Cattle - BRONZE Tracy & Cindy Holbert - BRONZE Triangle K Farms - BRONZE Triple R Ranch - BRONZE Two Hearts Brangus - BRONZE Viges JL Ranch - BRONZE Wellmann Cattle Company - BRONZE Whitehall Brangus - BRONZE Whitney Jennings - BRONZE Williams Ranch Company - BRONZE Wilson & Wilson Brangus - BRONZE Wyatt Drews - BRONZE Young Land and Cattle Co. – BRONZE VIRGINIA Lightning Ridge Brangus - BRONZE

Brangus Journal

October 2016 | 21

Welcome to the cutting edge Our new GGP lineup delivers amazing power to genomically enhance your EPDs. Today, you can plan, select and manage young seedstock with the prediction accuracy of older bulls siring several calf crops. You can save years on your herd goals â&#x20AC;&#x201C; for less than it costs to fill up with gas.

We not only make DNA testing easy. We make it profitable. From fast sampling of calf DNA to quick turn-around with new products that work in powerful synergy. From time-saving conveniences to a full range of services we provide through IBBA. There are exciting new ways to put genomics to work in partnership with Brangus producers. And we would love to be your partner as you brand your legacy in the 21st Century cattle industry.

22 | October 2016

Brangus Journal

Jill Ginn Granbury, TX 1-806-570-6185 jginn@neogen.com

IBBA Connection

Allison Deshotel

Fall 2016 Sire Summary

The Fall 2016 Sire Summary is now available online at gobrangus.com.

The 2016 Proven Sire listing includes 357 sires having a weaning weight accuracy of .60 or greater and progeny (recorded with IBBA) born in last two (2) years.

The 2016 Genetic Venture Sire listing includes 744 sires having a weaning weight accuracy between .35 and .60 and progeny (recorded with IBBA) born in last two (2) years.

Additionally, for a bull to be on either listing, he must have a DNA profile on file with IBBA. The complete sire summaries are available online but the following pages show the Genetic Trends and Trait Leaders for the breed.

Brangus Journal

October 2016 | 23

24 | October 2016

Brangus Journal

NUMBER OF ANIMALS 21530 20804 22348 24219 24109 23892 22618 23689 22903 24972 21457 20417 19878 18229 18974 19289 19765 22087 20053 18673 17377 16587 16456 17444 21220 22090

BIRTH WEIGHT -0.6 -0.3 -0.1 0.0 0.2 0.3 0.3 0.3 0.4 0.3 0.5 0.5 0.5 0.6 0.6 0.7 0.8 0.8 0.7 0.8 0.8 0.9 1.0 1.1 1.2 1.2

CALVING EASE 5.1 4.9 4.7 4.6 4.4 4.4 4.3 4.4 4.3 4.3 4.2 4.2 4.2 4.1 4.1 4.0 3.9 4.0 4.1 4.0 4.0 4.0 3.9 3.8 3.8 3.7

International Brangus Breeders Association

YEAR 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

BRANGUS CATTLE EVALUATION

MILK 7.5 7.6 7.6 7.6 7.6 7.5 7.5 7.6 7.8 8.0 8.0 8.0 8.2 8.5 8.5 8.9 9.0 9.2 9.5 9.4 9.5 9.5 9.4 9.3 9.5 9.6

MILK & GROWTH 10.6 11.3 11.8 12.3 12.8 13.1 13.3 13.4 14.2 14.5 15.3 15.5 15.9 16.6 16.8 17.6 18.3 18.9 19.2 19.6 19.9 20.2 20.6 20.9 21.6 22.1

YEARLING WEIGHT 6.1 8.3 10.5 12.9 15.2 16.8 17.9 17.8 20.7 20.7 24.4 25.2 25.9 27.8 28.8 31.1 33.5 35.1 35.6 37.2 38.3 39.9 41.4 42.9 45.1 46.6

8870 US Hwy 87 E â&#x20AC;¢ San Antonio, Texas 78263

MATERNAL WEANING CE WEIGHT 3.6 6.3 3.6 7.3 3.6 8.4 3.6 9.4 3.6 10.5 3.6 11.2 3.6 11.7 3.6 11.6 3.5 12.9 3.6 13.0 3.6 14.7 3.6 15.0 3.6 15.3 3.7 16.1 3.7 16.5 3.8 17.5 3.8 18.6 3.9 19.3 3.9 19.5 3.9 20.3 4.0 20.8 4.0 21.5 4.1 22.4 4.1 23.2 4.1 24.3 4.1 25.1

GENETIC TREND - NON-PARENT U.S. WEIGHT -0.5 0.6 1.3 2.4 3.5 4.2 4.5 4.9 6.4 6.5 8.1 8.7 9.3 10.4 11.2 12.7 14.2 15.4 16.0 17.2 18.1 19.4 20.6 21.6 23.4 24.7

U.S. REA -0.08 -0.08 -0.07 -0.07 -0.05 -0.04 -0.03 -0.01 -0.01 0.01 0.02 0.04 0.05 0.08 0.10 0.13 0.15 0.18 0.19 0.21 0.23 0.25 0.27 0.29 0.32 0.34

U.S. FAT -0.050 -0.051 -0.051 -0.051 -0.052 -0.052 -0.052 -0.051 -0.051 -0.051 -0.051 -0.050 -0.050 -0.049 -0.048 -0.047 -0.047 -0.046 -0.045 -0.045 -0.044 -0.043 -0.043 -0.042 -0.041 -0.041

SCROTAL CIRC. 0.07 0.09 0.11 0.12 0.14 0.15 0.15 0.13 0.16 0.16 0.17 0.19 0.19 0.20 0.21 0.23 0.25 0.30 0.30 0.31 0.34 0.37 0.40 0.43 0.45 0.47

http://GoBrangus.com

U.S. IMF -0.06 -0.06 -0.06 -0.06 -0.06 -0.06 -0.06 -0.06 -0.06 -0.06 -0.06 -0.06 -0.05 -0.05 -0.04 -0.04 -0.03 -0.02 -0.02 -0.01 -0.01 0.00 0.01 0.01 0.01 0.01

FALL 2016

IBBA Connection

Fall 2016 Genetic Trends

IBBA Connection Fall 2016 Trait Leaders Top Bulls by

Top Bulls by

Calving Ease Direct

Birth Weight

Requirements:

Minimum EPD Accuracy of 0.4.

Calf Born 1/1/2013 or later.

1295 bulls met the requirements for this trait.

Requirements:

Minimum EPD Accuracy of 0.5.

Calf Born 1/1/2013 or later.

1565 bulls met the requirements for this trait.

Brangus Journal

October 2016 | 25

IBBA Connection Fall 2016 Trait Leaders Top Bulls by

Top Bulls by

Weaning Weight

Yearling Weight

Requirements:

Minimum EPD Accuracy of 0.5.

Calf Born 1/1/2013 or later.

835 bulls met the requirements for this trait.

26 | October 2016

Brangus Journal

Requirements:

Minimum EPD Accuracy of 0.5.

Calf Born 1/1/2013 or later.

280 bulls met the requirements for this trait.

IBBA Connection Fall 2016 Trait Leaders Top Bulls by

Top Bulls by

Milk

Total Maternal

Requirements:

Minimum EPD Accuracy of 0.5.

Calf Born 1/1/2013 or later.

175 bulls met the requirements for this trait.

Requirements:

Minimum EPD Accuracy of 0.5.

Calf Born 1/1/2013 or later.

175 bulls met the requirements for this trait.

Brangus Journal

October 2016 | 27

IBBA Connection Fall 2016 Trait Leaders Top Bulls by

Top Bulls by

Calving Ease Maternal Scrotal Circumference

Requirements:

Minimum EPD Accuracy of 0.4.

Calf Born 1/1/2013 or later.

442 bulls met the requirements for this trait.

28 | October 2016

Brangus Journal

Requirements:

Minimum EPD Accuracy of 0.5.

Calf Born 1/1/2013 or later.

599 bulls met the requirements for this trait.

IBBA Connection Fall 2016 Trait Leaders Top Bulls by Ultrasound

Top Bulls by Ultrasound

Ribeye Area

Intramuscular Fat

Requirements:

Minimum EPD Accuracy of 0.4.

Calf Born 1/1/2013 or later.

832 bulls met the requirements for this trait.

Requirements:

Minimum EPD Accuracy of 0.4.

Calf Born 1/1/2013 or later.

614 bulls met the requirements for this trait.

Brangus Journal

October 2016 | 29

30 | October 2016

Brangus Journal

Brangus Journal

October 2016 | 31

IJBBA Connection Photography and Social Media as Marketing Tools

by Meghan PICKETT IJBBA REPORTER

I

n regard to marketing your ranch and your cattle, there are many tools from which to pick: radio, magazine and newspaper advertising, word of mouth, and many others.

Among these tools, is photography and social media. In order for your interaction on social media to be relevant, meaningful and successful, it’s important for you to have quality content. Photos are a great choice when you set out to build content because visual material is more pleasing for your social media following.

When it comes to photography, you want to make sure that you focus on your subject, literally. A person who looks at the photo should not have to guess what you are trying to show them, or in this case – advertise. Hiring a professional photographer might be a good option when you are having photos printed. However, when it comes to social media photos, you can probably just use your smart phone.

The internet is one of the best places to market your ranch and your cattle. More specifically, social media platforms are a great place to share news and information online. There are several platforms to choose from, and on each platform are different audiences you might want to reach. Explore some of the more common social media outlets, like Facebook, Twitter and YouTube. Each of these offers cattlemen and women great opportunity for marketing their product.

Individual people sign-up to have a free profile on Facebook.

Within those profiles, individuals are able to interact with each other in many ways (i.e. post photos and videos, comment on photos and videos, post statuses, comment on statuses, etc.). For marketing your ranch, I recommend creating a Facebook page. Individuals who have Facebook profiles can “like” your page. Upon liking the

page, those individuals become your target audience and see your updates in their news feeds.

Twitter is a great outlet for sharing information as quick updates to your followers. Updates on Twitter are called “tweets.” Each tweet is limited to 140 character spaces. Users must be thoughtful and careful in creating tweets, as space is scarce and valuable. Twitter might be a good option for sale updates.

If photo marketing is a tool of choice for your operation, consider an outlet that allows instant sharing through a mobile app. Instagram is a miniature version of Facebook, limited to photos and videos and interaction on each.

In using social media to market your operation and/or your cattle, it is important to keep your target audience in mind. Know your demographic, study each social media platform to know who you can reach on each, and then implement the best platform or platform(s) for your audience. Social media is an invaluable tool when you use it to its fullest potential.

In promoting your animals, make sure you offer plenty of photos and accompanying information for your social media following.

At the same time, however, keep in mind that you don’t want to overwhelm them by over-posting. Strike a balance, and experiment with posting at different times during the day to know when you have the best chance for online interaction.

People like to look at pictures to see if they like what you have before coming out and looking, and even potentially buying. With photos and social media, you can help your buyers to have this luxury. Use photography and social media together to take your operation to the next level. Get out there, and show your buyers what you and the breed have to offer! BJ

2016-2017 IJBBA ADVISORY COMMITTEE

2016-2017 IJBBA Board of Directors

Chairman Steve Densmore, Bryan, TX sdensmore@bre.com

Director of Youth Activities Tyler Dean, Maysville, OK tyler@int-brangus.org

President McKenzie Posey, Wayne, OK posey_mckenzie@yahoo.com

Director Kendra Brull, Atchison, KS kendrabrull20@gmail.com

Term Expires 2017 Ginger Pritchard, McLoud, OK gingerdp@aol.com

Term Expires 2017 Sharron McCreary, Evergreen, AL mccrearyfarms@hotmail.com

Vice President Dana Patterson, Alachua, FL dpatterson.2016@gmail.com

Director Laura Zibilski, Burton, TX lzibilski@yahoo.com

Term Expires 2018 Myron Saathoff, Hondo, TX myronsaathoff@yahoo.com

Term Expires 2018 Traci Middleton, Puryear, TN tracimiddleton@hotmail.com

Ex-Officio Quinn Carter, Haines City, FL quinn.carter95@yahoo.com

Director Cassidy Polston, Lakeland, FL rosie132u@gmail.com

Term Expires 2019 Jessica Maxwell, Ponder, TX xtremecattle@gmail.com

Term Expires 2019 Bob Savoie, Jennings, LA bobsavoie@charter.net

Secretary Dakota Williams, Ash Flat, AR dakotaawilliams549@gmail.com

Director Rustin Anderson, Ovett, MS ramurry1@aol.com

For the most current IJBBA information: VISIT junior.gobrangus.com or LIKE US on FACEBOOK 32 | October 2016

Brangus Journal

Director Reporter Claire Smart, Runge, TX Meghan Pickett, Robeline, LA claire.smart200@yahoo.com meghanpickett14@gmail.com SOC Sale Chair & IBBA Queen Allyson Polston, Lakeland, FL goober4141@gmail.com

Saturday, October 8, 2016 ● 10 AM 1818 Arabela Road ● Arabela, NM

Join us as we sell some of the best Brangus Bulls & Females in the Breed.

70 Registered Females ● 60 Registered Brangus Bulls ● 60 Commercial Females

Ms Brinks Transformer 541M40 Three Elite Pick Lots available out of Ms Brinks Transformer 541M40 and some of the Top Sires in the Brangus Breed Brinks Arabela 1038 ● Good Fortune of Brinks 14H3 ● Patton of Brinks 30T22 For more information, call

Tate Pruett, Ranch Manager, 575-365-6356 Ray Westall, Owner, 575-361-2070

To request a catalog, call or send an email to tate@brinksbrangus.com

Breeding the Best. Better. © Brangus Journal

October 2016 | 33

IBA Connection Honoring the Founder of IBA

I

n 2017 the International Brangus Auxiliary (IBA) will be celebrating its 40-year anniversary. In preparation, we were very busy at our meetings in Houston and in Hattiesburg making plans and updates.

When Suzy Graven founded the IBA, her intent was to start an organization that would promote the Brangus breed and highlight education. To date, the IBA continues to provide promotional items for sale. The proceeds from the sales are used to promote the breed and provide scholarships for our junior exhibitors.

Unfortunately, we lost Suzy suddenly this year, and she will be greatly missed. To recognize her longtime service to Brangus and the Auxiliary,

M

the IBA will present the first Suzy Graven Memorial Founder’s Scholarship in 2017. Also, going forward, the IBA scholarship deadline will be April 1, to coincide with other scholarship deadlines.

In celebration of our 40th anniversary, the IBA has offered to host the reception prior to the IBBA meeting, which will be held in San Antonio in February 2017. Therefore, our spring IBA meeting will be held in San Antonio next year, instead of Houston. We will work on getting ready for the reception.

We continually thank our supporters who purchase the IBA items we sell to promote Brangus, and we certainly look forward to seeing you at the reception in San Antonio. BJ

Women of Brangus

aggie Farrington, of Eden, Texas has been named the first International Brangus Auxiliary (IBA) Scholarship Committee chairman. Maggie was a very familiar face among Brangus circles in the 1960s, 1970s and 1980s, and she was instrumental in the development of the IBA. “We saw a place where we could help promote the Brangus breed and the youth,” explains Maggie. “The young people were very important; they were the future of our breed.”

About a year after the IBA and the International Junior Brangus Breeders Association were formed, the ladies got to work raising money for scholarships. They would ask different breeders that were hosting production sales to donate a heifer with the proceeds going to the scholarship fund.

“I remember how hard it was, in the beginning, to get started.” Maggie says. “We did everything we could to make money for the scholarships. We sold mugs, t-shirts and even had a slave auction at the P&F Calf Fry.” The Calf Fry was held in Kerrville, Texas every year during the futurity events. Before the National Brangus Junior Show was started, there would be an open show, a junior show, meetings, the Miss America Sale, and some breeder sales. The slave auction consisted of auctioning the juniors to do work for those showing cattle, like cleaning the beds or hauling off manure. It was the big event for the Brangus breed.

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by Sami ROOP IBA President

Brangus Journal

by Jodi JACKSON

“We worked hard to raise money, which we wanted to invest so that there would always be scholarship funds available,” states Maggie. “It makes me feel good to know that so many young people have benefited from that work.”

Maggie’s association with the Brangus breed began back in 1960 when her husband, Ronnie, worked for Clear Creek Ranch in Welch, Oklahoma. They later moved to Waller, Texas, when he took a job with Bud Adams Ranch. Eventually they ended up in Bellville, Texas as they joined with Sammy and Carolyn Pierce to establish P&F Cattle Company, a sale management company.

As Maggie recollects some of their early days in the business, she remembers how excited the team was as they returned home from their first Brangus sale in Tulsa, and they had reached a $500 average. In addition to the price of cattle, a lot has changed since then. Maggie now lives in Eden, Texas, and is very active with volunteer work. Her two children, Alan and Katrina, have blessed Maggie with four grandchildren and soon-to-be four great-grandchildren.

Maggie has continued to demonstrate her love of Brangus cattle and the young people associated with them.

She will be serving her 28th year as superintendent of the Junior Brangus Heifer Show in San Angelo, Texas.

In summary, she says: “I just feel so strongly about the kids; they are what’s important.” BJ

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Marketing Update Utilize Brangus to Fullest Capacity

by Kyle DYKES IBBa Field Service Representative

S

ale season has been off to a strong start considering the way the market has fluctuated, and I hope your fall calving is off to a great start as well. Please send in pictures to my email address, the office, or our Facebook page, and we will share those as soon as we can. You might even see your picture on the front cover of the Brangus Journal.

Many items fill the to-do lists of cattlemen and women across the country. Two big thoughts are fall calving and bull buying. As calves hit the ground and move through the next growth phase, it’s time to be thinking about your plans to market those cattle down the road. Whether you are planning to sell them through private treaty, through a production sale, direct to a feedlot, or at your local livestock market, you want to have a solid preconditioning program in place for your operation. Everyone’s operation is a little different and that is understandable, but the ultimate goal is for your cattle to be in the best shape possible when it comes time to sell. Even if your cattle are far from sale day, the preparations to market those calves should begin at conception.

It is crucial to get calves off to a healthy start and give them ample time and supplement to reach maximum potential. As always it depends on your situation and geographic location, but many cattlemen have found that fall calving has helped them find success in their business. Fall usually brings more consistent weather conditions overall, with less volatility in temperatures, as well as dry, clean pastures in the warmer months to provide an ideal environment for calving. However, you may find your pastures to have more moisture than usual this year. Although this is favorable, you will have a much more ideal environment for pasture pests.

For example, army worms seem to be more prevalent this year.

Monitor your pastures and your cattle closely when conditions vary from the norm. Many ranchers feel that avoiding some of the heavy moisture and mucky conditions, that are more common in the spring, help to prevent some illness or death loss in the calving phase. Having a consistent climate to start out and grow plays a major role in survival rates of calves and ultimately keeps money in your pocket.

Not only is fall a beneficial time for newborn calves; it gives the cow a little bit of a break as well. Fall calving can be advantageous especially with a year like this one, because cows typically should have a higher body condition at calving. This is because they didn’t have a calf at side during summer grazing. A better body condition score can result in better calving ease and less assistance required on your part. This will also help their reproductive efficiency come breeding season. Cows with the opportunity to forage all summer will return to heat more quickly in the fall than thinner cattle that just made it through a harsh winter. Improved fertility is noticeable in both cows and bulls when heat stress is taken out of the picture.

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tolerance than other breeds, extend the extra advantage to them if you can.

In addition to calving being more appealing in the fall, the strong demand for weaned calves in the spring can also drive one’s interest in this type of program. Spring provides the ideal situation for weaned calves. Grass is becoming more plentiful, and the demand for weaned calves provides an up market, in which to sell in the spring.

When thinking about marketing your replacement heifers, I highly suggest getting involved in the Brangus Built program.

Participation has grown tremendously over the last year, and commercial and registered cattlemen alike are recognizing the benefit of using these tags at sales across the country. We have had some great feedback and multiple reorders for people that won’t take their cattle to market without the tag. After all, no one wants to pass on some extra cash. The International Brangus Breeders Association (IBBA) has redesigned the tag to make more room for your customizations. Datamars has also redesigned the tag physically to fit both Z2 Tag guns and Temple Tag guns. These improvements make this tag an ideal product for all cattlemen, because the necessary tools and information have been made easily accessible. Call the office, and ask about how you can get your cattle involved in the Brangus Built program.

The rest of the year and the start of 2017 will be interesting to watch as wholesale and retail beef prices have lowered. Experts say that the increased production of beef is not directly related to retail pricing, but that the competitive pork and poultry markets are interfering with the market share. In order to get more beef in front of consumers the price on the shelf naturally has to come down.

Nevertheless, when taken on a five-year average beef demand is still strong.

With fed-cattle prices starting to show some erosion, it is important to know your market, your buyers, and your budget.

Never sacrifice quality when purchasing genetics to improve your herd. Money is made on the buying side in the cattle business, and cattle buyers will try to find the lowest cost possible. The opportunity for producers to achieve premium prices lays in the quality of their product. This is why building with Brangus genetics can help you maintain high demand for your cattle. Brangus are hardy, efficient cattle with low input and maximum output. They can save your pocketbook when it comes to cost of production without sacrificing pounds at weaning.

Make Brangus your next choice for your herd replacement decisions and I can confidently say you won’t regret it. Contact the IBBA today for any information you may need to make decisions about Brangus cattle. We are happy to help you get in touch with breeders in your area and become involved in the breed that can do more. As always, thanks for reading and Build with Brangus! BJ

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PRODUCT INFORMATION NADA 141-299, Approved by FDA.

(Florfenicol and Flunixin Meglumine) Antimicrobial/Non-Steroidal Anti-Inflammatory Drug For subcutaneous use in beef and non-lactating dairy cattle only. Not for use in female dairy cattle 20 months of age or older or in calves to be processed for veal.

BRIEF SUMMARY: For full prescribing information, see package insert.

INDICATION: RESFLOR GOLD® is indicated for treatment of bovine respiratory disease (BRD) associated with Mannheimia haemolytica, Pasteurella multocida, Histophilus somni, and Mycoplasma bovis, and control of BRD-associated pyrexia in beef and non-lactating dairy cattle.

CONTRAINDICATIONS: Do not use in animals that have shown hypersensitivity to florfenicol or flunixin.

WARNINGS: NOT FOR HUMAN USE. KEEP OUT OF REACH OF CHILDREN. This product contains material that can be irritating to skin and eyes. Avoid direct contact with skin, eyes, and clothing. In case of accidental eye exposure, flush with water for 15 minutes. In case of accidental skin exposure, wash with soap and water. Remove contaminated clothing.

Consult a physician if irritation persists. Accidental injection of this product may cause local irritation.

Consult a physician immediately. The Material Safety Data Sheet (MSDS) contains more detailed occupational safety information.

For customer service or to obtain a copy of the MSDS, call 1-800-211-3573. For technical assistance or to report suspected adverse reactions, call 1-800-219-9286.

Not for use in animals intended for breeding purposes.

The effects of florfenicol on bovine reproductive performance, pregnancy, and lactation have not been determined. Toxicity studies in dogs, rats, and mice have associated the use of florfenicol with testicular degeneration and atrophy. NSAIDs are known to have potential effects on both parturition and the estrous cycle. There may be a delay in the onset of estrus if flunixin is administered during the prostaglandin phase of the estrous cycle. The effects of flunixin on imminent parturition have not been evaluated in a controlled study. NSAIDs are known to have the potential to delay parturition through a tocolytic effect.

RESFLOR GOLD®, when administered as directed, may induce a transient reaction at the site of injection and underlying tissues that may result in trim loss of edible tissue at slaughter.

RESIDUE WARNINGS: Animals intended for human consumption must not be slaughtered within 38 days of treatment.

Do not use in female dairy cattle 20 months of age or older. Use of florfenicol in this class of cattle may cause milk residues. A withdrawal period has not been established in pre-ruminating calves. Do not use in calves to be processed for veal.

Consumers count on the care you provide to make sure that your animals are healthy and comfortable.

And when an animal does get sick, Resflor Gold® (florfenicol and flunixin meglumine) helps you do both of those things. Resflor Gold effectively targets the most common causes of BRD – and it provides relief from the fever that comes along with it.

ADVERSE REACTIONS: Transient inappetence, diarrhea, decreased water consumption, and injection site swelling have been associated with the use of florfenicol in cattle. In addition, anaphylaxis and collapse have been reported post-approval with the use of another formulation of florfenicol in cattle.

High-quality food starts with the right care. Visit ResflorGold.com/Brangus to learn more.

IMPORTANT SAFETY INFORMATION NOT FOR HUMAN USE. KEEP OUT OF REACH OF CHILDREN. This product contains material that can be irritating to skin and eyes. Animals intended for human consumption must not be slaughtered within 38 days of treatment. This product is not approved for use in female dairy cattle 20 months of age or older, including dry dairy cows. Use in these cattle may cause drug residues in milk and/or in calves born to these cows. A withdrawal period has not been established in pre-ruminating calves. Do not use in calves to be processed for veal. Do not use in animals that have shown hypersensitivity to florfenicol or flunixin. Not for use in animals intended for breeding purposes. The effects of florfenicol and flunixin on bovine reproductive performance, pregnancy, and lactation have not been determined. When administered according to the label directions, RESFLOR GOLD may induce a transient local reaction in the subcutaneous and underlying muscle tissue. Brief summary available on adjacent page.

In cattle, rare instances of anaphylactic-like reactions, some of which have been fatal, have been reported, primarily following intravenous use of flunixin meglumine.

Made in Germany Intervet Inc. Roseland, NJ 07068 ©2009, Intervet Inc. All Rights Reserved.

May 2009 US 3448_IV

2 Giralda Farms • Madison, NJ 07940 • merck-animal-health-usa.com • 800-521-5767 Copyright © 2015 Intervet Inc., doing business as Merck Animal Health, a subsidiary of Merck & Co., Inc. All rights reserved.

7/15 BV-RG-53719

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Feature Article

Legendary Cow Family

by Peyton WALDRIP IBBA COMMUNICATIONS COORDINATOR

T

he Brangus breed has grown to be one of the most reliable and profitable breeds available to cattlemen.

International Brangus Breeders Association (IBBA) member breeders have worked hard to help the breed evolve and to help the breed be successful. The history behind Brangus cattle today is important not only to the breed’s genetics but also to the breeders behind the cattle. It takes the work of each and every breeder to propel the progress of the breed and its attributes. The relationships that form in the process are invaluable and irreplaceable. See how multiple ranches and families were intertwined, with a cow family as the common thread.

Ten-year-old Camille Burns of Wharton, Texas is in her second year of showing, and she has seen success that some showmen work toward and never achieve. Last year, Camille’s heifer, DDD Miss Jana 150B22, was named Grand Champion Heifer after being selected the division Champion Senior Heifer Calf at IBBA’s National Junior Brangus Show (NJBS) in Oklahoma.

She was the reigning champion as she entered this year’s show

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in Mississippi, but the pressure didn’t bother Burns as she won NJBS Grand Champion Heifer again. DDD Miss Jana 150B22 was selected as the division Champion Junior Heifer at NJBS prior to being named the Grand Champion Heifer.

Feature Article The females of the

150 Cow Family DDD Miss Jana 150B22 R10287316

DDD Ambrosia 150Y10 R10203786

GTB Ms Naomi 150J R725598

TVR Ms Alpha 150F2 R676269

   

“I’m very excited and proud to see progeny and donors, that we selected nearly 20 years ago, come out and win the nationals back-to-back,” says Mike Doguet, of Doguet Diamond D Ranch in Poteet, Texas. Doguet has watched many showmen and women be successful with cattle from the 150-cow family.

In 1999, Doguet bought his first cow from the 150 family from Terra Verde Ranch at its dispersal sale.

“There’s a lot of history in that calf,” says Past IBBA President Robert Vineyard, DDS of DDD Miss Jana 150B22. Vineyard owned one of DDD Miss Jana 150B22’s predecessors, and he knows the genetics of the 150-cow family back to the beginning of the Brangus breed.

From the beginning, the 150-cow family has offered genetic excellence. Vineyard says his cow, RSV-WSR Anna 650-101, was one of the first two donors in the Brangus breed in the 1970s.

He also says the genetics from RSV-WSR Anna 650-101’s son, VCC Cracker Jack 101N2, still contribute generously to the performance of Brangus cattle today, especially in regard to weaning and yearling weights. RSV-WSR Anna 650-101 is the maternal great-great-grandmother of Miss VCC Shasta 150Z. Sired by BBI Exacto 55W3 Map 6, embryo-transfer calf Miss VCC Shasta 150Z was born in December 1990. She would be the great-great-grandmother of Camille’s heifer, Miss Jana 150B22, years later.

Back-to-back NJBS Champion Camille shares in show-ring success similar to her father, Taylor. In 1997, Taylor won Reserve Champion Heifer at the State Fair of Texas. In 1998, Taylor won the Fort Worth Stock Show, the Houston International Open Show, and the Houston Livestock Junior Show. In 1999, Taylor won Champion Cow-Calf Pair at Houston Livestock Show with Miss VCC Shasta 150Z and Ambrosia.

“What makes this story special is the fact that it was a fatherdaughter combination,” Doguet says about both Camille’s and Taylor’s individual successes.

“In January of 1997 Clay Meyer, the manager of Terra Verde Ranch in Boling, Texas, asked me to come with him to look at a set of calves on a satellite recip herd in Cedar Lane, Texas. At that time, I was hauling and showing the Terra Verde show cattle so I was eager to see what our fall [embryo transfer] calves looked like. Little did I know that I would find a heifer that day that would have such a big impact in my life,” Taylor recalls about the first time he saw TVR Miss Alpha 150F2, who they called “Ambrosia.” Taylor says Ambrosia immediately caught his eye the day he looked at the group of cows with Meyer.

Later in the spring of 1999, Terra Verde had its dispersal sale.

Taylor says, “at that time Mike Doguet was in the beginning stages of building what would become an awesome set of cattle.

Mike stepped up that day and purchased Ambrosia as the high selling female of that event. On her side was an MVP heifer calf, 150J. Mike would go on to exhibit 150J at the American Royal in Kansas City the following year and she was Reserve Champion Female in that National Open Show.”

Doguet says it’s extraordinary to have had the cow family for as long as they have, with continued success. “We’ve had a lot of success in the show ring with lots of different cow families,” (continued on page 46)

Ms VCC Shasta 150Z  R503064 SJR Ms XT - Frances PII 150X  R446572 Miss Windac Extra 150/6  R389259 Ms HI Nan 101R2  R274260

RSV-WSR Anna 650-101 R160661

Ms HY-I Justana 23/2 R75756

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October 2016 | 45

Feature Article (continued from page 45) he explained, “but the 150s have been a family that have done super well for us.”

The 150-cow family’s show ring success is not a new trend. Like Doguet, Tim Lucherk, of Rafter L Ranch in Poth, Texas, has seen Taylor show and now gets to watch Camille grow up and show cattle out of the same cow family.

Lucherk showed RSV-WSR Anna 650-101 in the 1980s.

RSV-WSR Anna 650-101 is the sixth-great-grandmother of DDD Miss Jana 150B22, the heifer Camille shows. In 1980, Lucherk won Champion Heifer at the Houston Livestock Show with RSV-WSR Anna 650-101.

“It’s really neat how champions go back to champions,” Lucherk says about the success of the cow family.

Years later, after Doguet, Lucherk and Taylor all experienced show ring success with the 150-cow family, it was Camille’s turn. Taylor knew just who he would call when it came time to find a female for Camille.

Doguet says he asked Lucherk, several years back, to be looking for a female to name Ambrosia again. “I wanted another one to name Ambrosia to continue on the legacy,” he says, “but it had to be one good enough to give that name.” DDD Ambrosia 150Y10 is the female Lucherk picked, and continue the legacy she did. She produced DDD Miss Jana 150B22 and full sibling, DDD Wall Street 150C, which was the Grand Champion Bull after being named Champion of the Junior Yearling Bull division at the 2016 Brangus Futurity.

Taylor and Lucherk both remember the day they set out to choose Camille’s calf. “In May of 2015, as we rode through a set of weaned heifer calves, it was pretty special when one heifer stepped out from the bunch and hit me hard at first glance,” Taylor says, “I had no idea what she was at first, but I immediately asked.”

Lucherk recalls a similar story. He said Taylor was riding with him in the pasture and spotted a heifer. Lucherk said Taylor didn’t know anything about the calf. “I said ‘you would like that one; she’s a 150,’” Lucherk recounts.

“DDD Miss Jana 150B22’s grand-dam was the calf on the side of my show heifer that Mike purchased 15 years earlier and was exactly what I look for in a Brangus female. I knew this was the one I wanted to try and purchase for my daughter Camille to show,” 46 | October 2016

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Champions go back to champions. Beginning in 1980, Timmy Lucherk showed RSV-WSR Anna 650-101 (top left) to win Houston. Taylor followed winning Reserve at Houston in 1988 (above). Today those females’ genetics like Jana and DDD Wallstreet 150C (left) are still accumulating banners.

Taylor says. “She was huge-boned, showed a lot of breed character, and was really neat through her front one-third while being an incredible brood cow prospect.”

“I was so excited to be able to add that female and cow family back to our herd after all this time,” Taylor says with pride. “Little did I know that heifer would go on to do something that has never been done before in the Brangus Breed.”

Of course when Taylor says “something that never been done before in the Brangus breed,” he is referring to Camille’s back-toback championship.

“In her first show 150B22 was selected as the Champion Female at the National Junior Brangus Show in Duncan, Oklahoma as a calf under Judge Ryan Cummins, which was in itself a dream come true for our family,” Taylor says. “We would then return to the National Junior Brangus Show in 2016 in Hattiesburg, Mississippi under Judge Tyler Norvell, and she was selected champion once again.”

Taylor is excited about Camille’s success, and to have DDD Miss Jana 150B22 as a part of the family. He says: “[DDD Miss Jana 150B22] has been incredibly special to our family, and we can’t wait to get her into production and see what impact her offspring will have on our herd and our great breed.” BJ

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BRANGUS BUILT THE TAG THAT WORKS FOR YOU! Brangus Built is the ultimate commercial female tagging program.

Brangus Built tags can raise your profit, set your commercial females apart from others on sale day, and add value to your commercial brand within the Brangus breed.

Brangus Built tags come in the form of a Temple Tag or a Z-tag and must be ordered from the International Brangus Breeders Association (IBBA). There is a unique identification number for ease of traceability, and space is allotted on the tag to allow for customization (i.e. private herd numbers).

The cost of the tag is competitive, and adopting this tagging system adds value on sale day. Orders may be placed over the phone or online, at GoBrangus.com. For more information, contact the IBBA today.

INTERNATIONAL BRANGUS BREEDERS ASSOCIATION P.O. BOX 809, ADKINS, TX 78101 O: +1 (210) 696-8231 | F: +1 (210) 696-8718 INFO@GOBRANGUS.COM | GOBRANGUS.COM Brangus Journal

October 2016 | 47

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Feature Article

How Ranchers Can Use Facebook

by Tierra Kessler ranch house designs, inc.

If you have ever wondered about online opportunities for marketing your ranch on social media, Facebook presents a huge potential market. Growing immensely in the past decade, the site currently boasts around 1.65 billion monthly users. The great thing about this site is that it can be completely free advertising, but as the site grows, it is becoming harder to stand out. This is where creativity on your part and a set strategy will come into play.

Getting Started

If you aren’t already on Facebook, visit facebook.com and register for an account, which is completely free. Within minutes you can join and begin participating on this site. Be sure to fill out the information sections, add a photo, and start searching for your friends. From here, you can network with friends and family, sharing updates, photos, and interacting with their content.

Creating a Page for your Business

While individuals maintain personal accounts, they can set up pages for businesses or organizations. As the creator of these pages, you will have administrative rights to update the content and photos. After a page is created, other users can choose to “like” your page.

When someone likes a page, the page’s status updates will appear on all follower’s news feed.

Now that your page is live, it’s time to start creating content that will keep users interacting with your page. To get started, you can invite your personal Facebook friends to like the page by using the options through the page manager or simply sharing the page to your personal timeline.

Content

Creating connections with those who follow your content on Facebook will keep them coming back.

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It is important to update your ranch page just as you would update your personal page. A good start is to use your logo or brand for the profile image, and create an eyecatching cover photo.

Facebook can be

Feature Article thought of as a store front, just as your website would be. When people visit your business page, you want to make sure they see a strong presence and get intrigued to like and continue seeing your content.

Your photo galleries could feature your recent show champions, best sires, or photos from the ranch. It’s also important to share photos of your family or crew working on the ranch, so people begin to feel connected to you. Creating connections with those who follow your content on Facebook will keep them coming back. People want to do business with their friends, so if you’re connecting in a way that’s more than just trying to sell your livestock, you’ll see your Facebook following skyrocket.

who can’t be on the ranch go to get to know you. Make sure you are providing them with information that accurately reflects your ranch, family, and business.

Facebook offers a variety of options for both individuals and businesses to get connected – and stay connected to the worldwide community. The immense popularity of this online phenomenon, combined with the fact that it is free, makes it a tool that ranchers should consider using to promote their livestock. BJ

Strategy

When you begin using Facebook as a marketing tool, you need to have a strategy for posting and types of content you want to publish. With the large amount of users and pages currently on Facebook, it can be hard to stay ahead of the competition.

Facebook will know if you’re only using the page for a month out of the year to promote a sale, and may push your content down. You’ll be rewarded for posting regularly and you will also see a better following grow because of it.

Choose two or three days per week to post content to your page, this can be photos of the animals, candids from around the ranch, exciting things that happen, family milestones, or whatever you’re comfortable sharing. Sometimes it’s hard to remember to post content, which is why you have the option to schedule content ahead of time. If you wanted, you could only go on the page a couple times per month, schedule content out for a few weeks, and not have to remember to keep going back.

Interact

It is important to interact with your Facebook fans. If someone comments on your page, or asks a question, make sure you take the time to engage with them.

This simple interaction will further help you grow connections with your audience.

Take the time to plan out engaging content that people will want to see.

Always remember that you’re representing the ranch and know that people will remember what you post. A ranch Facebook Page is the place where people Brangus Journal

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Feature Article A Small Family Ranch with

BIG Accomplishments

by Peyton WALDRIP IBBA COMMUNICATIONS COORDINATOR

T

he International Brangus Breeders Association (IBBA) releases Brangus Summit Lists annually. The purpose of the Brangus Summit List is to provide breeders with recognition for the genetic value of proven sires and dams within the breed. These lists serve as a tool for the IBBA and its member breeders in identifying exceptional sires and dams that perform at the highest levels.

The required criteria for an animal to achieve summit status is the following: A summit cow is a dam that initially calved at 30 months of age or younger, maintained a calving interval of 380 days or less, has weaned at least three calves, weaning records have been submitted for all calves weaned, average weaning weight ratio on all weaned calves is 105 or higher, and all qualifying calves must be sired by a registered Brangus bull.

Summit sires have sired five or more summit cows. These criteria guidelines can be found online, at GoBrangus.com.

“My family was already producing Brangus cattle before the summit cows were established,” says Frank Perry, of Perry Ranch Brangus in Pauls Valley, Oklahoma. “I was on the board when we voted to go forward with the summit sire and cow program in the early 2000s.”

Perry and his family have since produced two summit sires.

Production of a summit sire alone is impressive when you consider the amount of time and effort that go into acquiring the necessary criteria to achieve summit status. “It’s a way for us to be recognized for what we’re doing,” Perry says about the summit program.

He said his family tries to keep about 200 head in their herd.

Currently, they are below that number because of drought

in recent years. Perry says he is optimistic as the family prepares to calve about 160 animals this year.

There are multiple aspects of the Perry Ranch Brangus operation to which Perry attributes his success. Perry says he considered several traits and characteristics when choosing animals for his herd, with environmental adaptability being of utmost importance.

“The overall design of our cattle program and breeding program was built to fit our environment,” Perry says. “We have a goal in mind when we’re breeding, and we try to cross bulls with the females in our herd to fit our goals.”

Brangus and Brangus-influenced cattle are known for the environmental adaptability they offer breeders. Not only are Brangus cattle heat tolerant, they can thrive in cold environments, too. Perry says Brangus animals have done well in his surroundings. “If your cattle don’t fit your environment,” states Perry, “then you’re not going to produce a summit cow.”

Another aspect of his operation to consider is the consistency among the genetics Perry has chosen. “We don’t change just because a new bull comes along,” he says. In reference to the over-arching goal Perry keeps in mind, he says there is some trial and error when setting out to accomplish that goal.

Maternal traits and characteristics are important f o r

achieving summit status, too. Perry says one reason Brangus cattle are efficient in his operation is

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Feature Article because of the calving ease, combined with the ability to raise calves.

“Brangus is known as the maternal breed; that’s what we are and that’s what we keep in mind when we’re breeding,” Perry says of the breed attributes he most values. “Part of the reason why we do like Brangus cattle is because, compared to other breeds, their udders hold together better and they’re better designed from a maternal standpoint.”

Perry had several positive remarks in regard to the milking ability of Brangus females. Perry says maternal aspects and environmental adaptability are not only important, but they’re relative to each other. Milking ability and the cow’s environment can be positively correlated. And in respect to summit status, Perry pointed out: “If a female doesn’t produce enough milk, then you won’t hit your weaning ratio.”

Brangus cattle have served Perry and his operation well.

Even in periods of drought, Perry says the breed has fit his environment, in southern Oklahoma, well. Perry still has summit animal genetics in his herd.

Among the advice Perry has to offer his fellow Brangus breeders, he says to have a well-designed breeding program and to follow the course of that program. He warns against changing bulls every year. Instead, he recommends trying a bull for few years to see how you can utilize him among different types of cows. Perry says his bulls hold together for multiple breeding seasons in a year and that he has confidence in his females. He

has gained this confidence from concentrating and pursuing the goals he set in the beginning.

“You can’t chase yearling and weaning highs because they’ll knock you out, and you can get too big of animals for your environment,” Perry warned in regard to animal and trait selection. “Don’t chase EPD highs and lows, and know what your bull will pass on.”

Having multiple summit sires and summit cows in pedigrees is helpful in respect to fertility, especially since fertility is heritable. Additionally, when planning a breeding program, keep in mind that artificial insemination (AI) can be helpful for breeders with a smaller operation, who don’t have as much access to bulls. One of the first things Perry said he did when starting his operation was take an AI class.

“Mainly we knew what was working for us and making us money for our commercial herd,” Perry says about the success his family had.

It can be helpful when setting goals and building a breeding program to work with other breeders. Working with other breeders can help in knowing what has and hasn’t worked for them. Perry claims he made herd visits and knew what was working in other places. He looked at a lot of other bulls and herds and says people were nice enough to share in what they were doing.

“In order to raise a summit animal you have to bring the right cattle in your herd and make them work for your environment,” states Perry. “It’s on the breeders’ shoulders to make that happen.”

The Perry family operation is comprised of Dave and Dicy, their sons, Frank and Ed, Frank’s wife, Michelle, and Frank and Michelle’s children, Marin, Ruger, and Geneva. Frank said he has appreciated having his families’ help in raising cattle, among other ventures. The Perrys are sixth generation ranchers in Oklahoma; the family’s history goes back since before Oklahoma’s statehood. BJ

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October 2016 | 53

Feature Article Your Guide to Brangus

Reproduction and Longevity

B

rangus-sired genetics provide consistent profitability with added pounds at weaning, high-quality carcass attributes, maternal excellence, and environmental adaptability. It is important for breeders to be aware of the ideal condition of each of the reproduction and longevity traits and characteristics, and for breeders to understand the importance of quality genetics. Breeders can add a great value to their records by recording scores for reproduction and longevity traits in each animal’s profile online.

Research has proven that a combination of Bos indicus and Bos taurus traits will increase overall fertility and longevity of the cattle in your program. Brangus females possess outstanding maternal qualities such as high fertility, early breed back, strong milking ability, high pre-weaning gain of offspring, and calving ease with shorter gestation lengths.

CALVING EASE

Producers should check his or her herd three or four times daily to monitor expecting cattle during the calving season. If a cow or heifer is having trouble, it’s important to intervene early.

A calf pulled a little early is not a problem if the cow or heifer has fully dilated. Research comparing early calving assistance to extended calving difficulty has shown calves receiving early intervention tend to be healthier. Additionally, the cows and heifers receiving the early assistance in these studies were able to breed back at a sooner date.

CALF VIGOR

Calf vigor is the approximate time it takes for a calf to stand up and nurse. The first 72 hours are critical for a newborn calf.

The expectations are for calves to be up and nursing within the first two hours after birth. It is vital for the calf to receive colostrum, which is the first milk from the udder, within the first four hours after birth to provide the calf with nutrients and antibodies. Receiving the colostrum is of utmost importance since newborns’ immune functions are very limited at the time of birth. A calf should receive an amount equivalent to 2.5 percent of its body weight in the first six hours after birth, and again over the next 18 hours.

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UDDER SUSPENSION & TEAT SIZE

Udder suspension and teat sizes are scored independently of one another. The ideal udder is tight to the body cavity. The floor of the udder should be level. A strong median suspensory ligament is essential for udder conformation. A weak median suspensory ligament results in a lowing of the floor of the udder, which makes it more difficult for the calf to nurse and the teats may drag in the mud when the cow walks, and the teats may be suspended inwards or outward when filled with milk instead of straight down. Teats should be medium in length and cylindrical in appearance. The diameter should also be consistent from the top of the teat to the bottom with the end of the teat being rounded. The teats should be placed in the middle of each quarter and point perpendicular to the ground.

FOOT ANGLE

Structural soundness is important in all breeding cattle. Fiftyto-60-degree toe angles are positively correlated with increased survival. Bulls with steeper foot angle produce offspring with longer lifespans. Toe angle is more correlated with longevity than leg traits.

CLAW SIZE AND SET

Producers should make breeding selections with claw measurements that are suitable to increase longevity of offspring in mind. Both claw size and claw volume should be considered.

Claw size is inherited, and should be considered in relation to body size. An animal’s claw should provide a large and stable bearing surface, and should offer the ability to act as shock absorber depending on size. A larger size claw is better able to dissipate weight bearing forces and reduces lameness risk.

REAR LEG PROFILE VIEW & REAR VIEW

The round of beef cattle should be deep and wide, when viewed from the rear, with the widest portion about midway between the tailhead and hock. A beef animal should be moderately trim in its rear flank, underline and brisket to prevent excessive waste.

Adequate width between front and hind legs also indicates good body capacity and muscling. (continued on page 56)

REPRODUCTION & LONGEVITY SCORING CHARTS CALF VIGOR SCORING TABLE 1

STANDING AND NURSING WITHIN 30 MIN.

2

STANDING AND NURSING WITHIN 2 HOURS

3

STANDING AND NURSING WITHIN 2 HOURS WITH ASSISTANCE

4

NO SUCKLE REFLEX, MUST BE DRENCHED

5

UNWILLING OR CAN’T STAND, DIES SOON AFTER BIRTH

CLAW SIZE & SET SCORING TABLE 1 WIDELY SPREAD, TOO BIG-FOOTED

2 SPREAD MORE THAN NORMAL, BIG-FOOTED

3

4

5

NARROW WIDTH, SLIGHT TOUCHING OF CLAWS, MEDIUM-FOOTED

CLAW TIPS ARE LONG, SMALL-FOOTED

CLAW TIPS CROSS OVER EACH OTHER, TOO SMALL-FOOTED

FOOT ANGLE SCORING TABLE 1 TOO STRAIGHT

2 SLIGHTLY STRAIGHT

3 CORRECT ANGLE

4 SLIGHTLY TOO MUCH SET/ANGLE

5 TOO MUCH SET/ANGLE

These charts, and others, will be available in IBBA’s Reproduction & Longevity Guide, which will be a printed resource available to IBBA members and potential members.

Study these charts in order to better your data submission on your animals in your member profile on the IBBA’s online portal. Thanks, in advance, for your part in bettering the Brangus breed by making genetic records more thorough and accurate.

Brangus Journal

October 2016 | 55

Feature Article (continued from page 54) The rear view of an animal identifies structural placement of the hock. Evaluating the rear leg conformation is essential when evaluating breeding cattle. Sound rear legs are vital in a bull’s mating ability, as during mating, most of the bull’s weight is supported by its rear legs. For cattle to travel and remain sound during a long and productive life, they must have a correct set of feet and legs. The animal’s movement should be free and easy instead of uncoordinated, slow, stiff and restricted. Legs should be squarely set under the four corners of a beef animal and be reasonably straight.

DISPOSITION

Cattle with unacceptable dispositions are dangerous, and culling them reduces the risk of injury to both cattle and people. Due to the fact that calves inherit a genetic component of temperament and pick up habits from their dams during the suckling phase, bad attitudes can be propagated within the herd without selection pressure for acceptable disposition.

SHEATH & NAVEL

Management of sheath and navel scores can have an impact on reproductive performance and can, also, have an impact on your herd from an economic standpoint. Not only are cattle with excessive underlines not as marketable to the packers and feedlots, and therefore may receive discounts; but from a reproductive standpoint, bulls with undesirable sheath designs are more susceptible to damage of their reproductive organs. The overall shape of the sheath and navel has been described with sheath scores that range from very pendulous to acceptable, which means the sheath hangs at a 45-degree angle, to a sheath very tightly attached to the abdominal wall. Pendulous sheaths are often associated with a bull being less functional in mating dexterity.

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The sheath and its components are an essential part of the delivery of a bull’s genetics to the point of fertilization in the female. Abnormality and malfunction of the sheath’s operations can result in the bull being either subfertile or even infertile.

The IBBA encourages cattle producers to score each animal for each of the reproductive and longevity traits. Be on the lookout for a printed version of this information with even more detailed information in regard to scoring animals for reproduction and longevity traits. For more information, contact the IBBA today by phone or email, or visit our website at GoBrangus.com.

As you look to rebuild or add to your program, build with the genetics that have proven to give you the largest economic return.

The IBBA offers several programs to help assist the commercial cattleman in generating the largest profit potential for Brangus and Brangus-influenced cattle. For a list of breeders in your area, upcoming events and sales, or any additional information about commercial marketing programs contact the IBBA today.

IBBA’s Reproduction and Longevity Guide is being created as an educational resource for IBBA members, cattle producers, and others. The resources in this guide were compiled from various sources such as cattle associations, college and university research, beef education groups, and others. IBBA does not claim the provided information as its own. The following resources were utilized for this guide: Agriculture and Life Sciences Texas A&M University Department of Animal Science; Colorado State University Extension; Colorado State University and Division of Agriculture Research and Extension; County Governments Cooperating; Montana research studies; Queensland Government Department of Primary IndustriesTexas A&M University; United States Department of Agriculture; University of Arkansas; University of Nebraska-Lincoln Institute of Agriculture and Natural Resources; University of Tennessee, Knoxville. BJ

Brangus Journal

October 2016 | 57

Membership Welcome New Members FLINT DAVIS :: BUTLER, GA M7 RANCH, RALPH MONTANO :: MAMMOTH, AZ

EDDIE RODRIGUEZ :: FORT LAUDERDALE, FL BJ

IBBA Committees Seek Board Nominees

T

he International Brangus Breeders Association (IBBA) nominating committee will be taking nominations for positions on the Board of Directors.

Nominations for areas two, three, seven and 11 will be accepted until October 5, and the candidates will be announced in the November Brangus Journal along with their biographies.

The election ballots will be mailed out on November 10, and will have to be postmarked to IBBA’s accounting office by December 31. The candidate receiving the largest number of votes in each electoral area will be announced after tabulation occurs in midJanuary. Nominations for the following areas should be directed to the respective committees.

Area 2

Area 7

Trey Cuevas, Chair :: 601-434-3045 treycuevas3@yahoo.com Jeremy Jackson :: 479-659-4200 jjackson101@gmail.com Wyliss Kemp :: 662-488-1360 wylisskemp@aol.com Seat Currently Held by: Bill Davis

Mike Kammerer, Chair :: 936-520-8494 jlkamm@earthlink.net Brandon Belt :: 254-487-2074 brandonbelt@aol.com Buck Thomason :: 214-535-6208 aggiebuck69@gmail.com Seat Currently Held by: Mike Kammerer

Area 3 Cody Gariss, Chair :: 417-398-0100 cody_gariss88@hotmail.com Sharee Sankey :: 620-343-0288 sankeys6nranch@yahoo.com Roger Richardson :: 417-840-0134 rimfire225@aol.com Seat Currently Held by: Cody Gariss

Area 11 Chris Heptinstall, Chair :: 205-363-0919 chris@salacoavalleybrangus.com Michael Candler :: 386-208-3881 michael@candlerappraisal.com Todd Harvey :: 386-288-8059 harvey.todd12@gmail.com Seat Currently Held by: Eddy Roberts

BJ

IBBA Committee Accepting 2016 Annual Award Nominees

T

he staff and volunteers of International Brangus Breeders Association (IBBA) believes it is important to recognize the hard work that makes improvements and advancements in the Brangus breed possible.

Each year the IBBA Awards Committee works together to gather nominations of individuals, within the association and industry, who make meaningful contributions to the Brangus breed, Brangus cattle, and/or the IBBA and its members.

In order to showcase these breeders’ achievements, three honors are awarded: • BREEDER OF THE YEAR AWARD: Current IBBA member deserving of recognition for his/her successes 58 | October 2016

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and advancements made utilizing and promoting Brangus purebred cattle • COMMERCIAL PRODUCER OF THE YEAR AWARD: Highlights a commercial producer’s achievements incorporating Brangus genetics into their breeding program • PIONEER OF THE YEAR AWARD: Recognizes an IBBA member, past or present, for his or her service, loyalty, and recognizable contributions to the Brangus breed If you know someone who is eligible for one or more of these awards, please submit a nomination to IBBA Awards Committee Chairman Eddy Roberts at (368) 623-4032 or wetfarm1@ windstream.net by Friday, Dec. 2, 2016. BJ

it’s that time again...!

2017 SEMEN DIRECTORY EACH YEAR THE IBBA PUBLISHES AND DISTRIBUTES A SEMEN DIRECTORY FOR MEMBERS TO SHOWCASE THEIR HERD SIRES AND MARKET SEMEN BOTH DOMESTICALLY AND INTERNATIONALLY. THE DIRECTORY IS DISTRIBUTED ALL OVER THE WORLD, INCLUDING BUT NOT LIMITED TO MEXICO, COLOMBIA, ARGENTINA, AUSTRAILIA, AND SOUTH AFRICA. THE DIRECTORY WILL BE MAILED TO EACH IBBA MEMBER, AND ADDITIONAL COPIES WILL BE DISTRIBUTED AT THE NCBA CONVENTION AND TRADE SHOW, IBBA ANNUAL MEETING AND AWARDS BANQUET, INTERNATIONAL SHOWS IN HOUSTON, AS WELL AS AT SALES, FIELD DAYS, AND OTHER EVENTS. MEMBERS CAN PURCHASE PAGES IN THE DIRECTORY AND PROVIDE INFORMATION HIGHLIGHTING THE BULL’S EXCEPTIONAL QUALITIES AND/OR ACHIEVEMENTS. COST IS $525 FOR THE FIRST LISTING AND $275 FOR ANY ADDITIONAL LISTINGS. THE BULL LISTING FORM(S) MUST BE COMPLETED AND RETURNED TO THE IBBA BEFORE NOVEMBER 15, 2016.

BULL LISTING FORMS ARE AVAILABLE ONLINE AT GOBRANGUS.COM CONTACT: IBBA ADVERTISING SALES MANAGER MELANIE FULLER (979) 255-3343 | MWFULLER@HOTMAIL.COM Brangus Journal

October 2016 | 59

Membership TBBA News

A

s I write this, I see that summer is almost over. It seems the older I get the more summer’s heat and humidity bothers me. To say the least it has been a trying one. After having a good spring here in east Texas with ample rains, June hit and the moisture stopped until the latter part of August. When the rain came back, the grass did, too. Now our cows are fat and happy, grazing lush meadows with big spring calves by their side. Speaking of rain, keep our friends in lower Louisiana in your prayers.

Our good customers, the commercial cattleman, notice the decrease in the cattle prices, as you well know. An ordinary calf is taking the biggest hit at the sale barn. This is where we, as

registered breeders, must step up by selling bulls that will move their programs forward. They still get paid by the pound, and don’t forget about those outstanding heifers a quality Brangus bull can produce. Cull those medium and low-end bull calves, or better yet use that sharp knife your dad or grandad gave you.

I hope everyone has a good fall and maybe I’ll see you at one of the upcoming Brangus sales. Remember to look deep in your herd and consign a top female to our Miss America Sale this next April in Salado. You can contact any of us to get your name on the list so we can come by and inspect your offering: Sale Chairman Russ Williamson, 903-530-5957; TBBA President Garry Clem, 903-726-3463; Steve Densmore, 979-450-0819. BJ

IBBA Staff Attends Southeastern Brangus Field Day

T

he International Brangus Breeders Association (IBBA) was represented by five staff members at the Southeastern Brangus Field Day, on Thursday, August 11 through Saturday, August 13, in Grantville, Georgia.

“The Southeast Brangus Breeders Association (SBBA) offered a first-class field day that was very organized and extremely educational,” said IBBA Executive Vice President Tommy Perkins, PhD. “SBBA events are always well attended, and this year at The Oaks Farms was no exception. Attendance reached over 200 people.”

Perkins, Advertising Sales Manager Melanie Fuller, Education and Data Coordinator Jenny Bohac, former Field Service Representative Lauren Prine, and Communications Coordinator Peyton Waldrip attended the event. Activities for the field day

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included a welcome reception, IBBA board and committee meetings, SBBA board and committee meetings, farm tours, and presentations from several speakers.

The conference’s agenda included the following speakers and respective presentations: • “Genetics That Fit,” by Auburn University College of Medicine Food Animal Clinician Dwight Wolfe, DVM, M.S., DACT • “New Genetic Tools for the Commercial Users of Brangus Genetics,” by Zoetis Director of Genetic Technical Services: U.S. Cattle & Equine Divisions Kent Anderson, PhD. • “Use of AI, Embryo Transfer, & IVF: The Need & Benefit,” by Todd Bickett, DVM, of Bickett Genetics • “Feed Efficiency,” by Auburn University Extension Specialist Associate Professor of Animal Sciences Lisa KrieseAnderson, PhD., M.S.

Membership • “Veterinary Feed Directive 101,” by Melynda Stephenson, DVM, M.S. • “Carcass Traits & Meat Grading,” by Auburn University Extension Specialist Associate Professor of Animal Sciences Lisa Kriese-Anderson, PhD., M.S. • “Herd Health,” by Mark Alley, DVM, of Zoetis Veterinary Operations Cattle Division “We’re a long way off from what the market wants in some places and environments,” Wolfe said. He shared ideas about the modern consumer who is afraid of hormones in beef, and who thinks organic products are healthier than non-organic products.

Wolfe covered a broad spectrum of other several industry topics including, but not limited to: nutrition, carcass traits, herd health, disease issues, drug use, biosecurity, estrus synchronization, culling practices, and epigenetics.

Furthermore, Wolfe’s remarks were about beef quality assurance and making improvements in beef quality. He said reproduction has the biggest economic impact on any operation.

Anderson represented Zoetis by presenting his ideas about additive and non-additive genetics and the accuracy of both.

He also talked about DNA tests that give genomic enhanced expected progeny differences (GE-EPD). Anderson said that bulls with GE-EPDs are superior because the selections are based on EPDs with higher accuracy, thus making for less surprises.

Bickett talked about reproductive technologies, and their role in beef cattle production. He focused on timed artificial insemination, embryo transfer, and invitro fertilization.

Kriese-Anderson included theories on residual feed intake (RFI) in her feed efficiency presentation. “The cow is efficient if her weaned calf is 50 percent of her body weight,” KrieseAnderson said. She also said RFI is independent of growth and mature size, and proves to be moderately heritable.

In conclusion, she said RFI does have a place in the beef and purebred industries.

Stephenson talked about the reasons behind the veterinary feed directive (VFD), including antimicrobial resistance. She said the VFD is considered to be any antibiotic used on or in feed or water for a food-producing animal. The VFD will go into effect in January of 2017.

Kriese-Anderson’s second presentation gave participants information about the beef cattle yield and quality grading systems in the United States.

Perkins said Alley stressed the importance of reading labels and following directions before administering animal health products. He discussed vaccination protocols for diseases such as infectious bovine rhinotracheitis (IBR) and bovine viral diarrhea (BVD). He clarified the differences in killed versus modified-live viruses.

Tom Davis, Glen Davis, and Fred Linz talked to participants about reverse engineering. Perkins said these were effective speakers, based on the long line of people waiting to greet them after the presentation. The main focus of their presentation was helping producers understand how to produce cattle which will meet the needs of the consuming public in terms of a nutritious, pleasant beef-eating experience.

The International Brangus Breeders Association (IBBA), headquartered in San Antonio, Texas, strives to provide the commercial cattle industry, domestically and internationally, with the best genetics possible. Founded in 1949 as the American Brangus Breeders, the organization has since evolved into the IBBA. The IBBA’s purpose is to enable its members to produce quality beef for the commercial cattle industry and its consumers. For more information about IBBA, visit GoBrangus.com. BJ

Brangus Journal

October 2016 | 61

Membership Friends We Will Miss Mark Wayne Keenen January 13, 1956 – August 2, 2016

M

ark Wayne Keenen went to be home with his Lord and Savior on Tuesday, August 2, 2016 after a brief illness. He was born in Rogers, Arkansas, on January 13, 1956, to Gladys “Pat” Tompkins Keenen and Gerald Grant Keenen.

Mark married his high school sweetheart, Donna Lee Adams, on February 1, 1975. She survives. Mark is also survived by sons Grant Russell Keenen and wife, Heather, of Prairie Grove Arkansas; Wayne Lee Keenen and wife, Bethany, of Carthage, Missouri; Kyle David Keenen and wife, Megan, of Shawnee, Oklahoma; and his precious granddaughter, Bella Cate Keenen, of Prairie Grove, Arkansas. He is also survived by his mother, Pat Keenen, and brother, David Keenen, both of Rogers, Arkansas, as well as many nieces, nephews, aunts, uncles, and cousins.

Mark was a loving husband to Donna for forty-one and a half years. They shared a love of traveling and enjoyed seeing God’s creation throughout the United States. They shared a special 25th anniversary trip to Germany and a 40th anniversary trip to Ireland.

He was a caring father to his three sons, and taught them how to live and work by the Godly examples he set. His most recent joy in life was playing with Bella Cate and leading the music at church with her by his side.

Mark loved the Lord and served him as a faithful member of First Baptist Church, Carthage, Missouri. He helped in the newborn to two-year old nursery for the last 12 years, was the director of the Adult Seven Sunday School class where he gave weekly devotionals, and led the song service on Sunday nights. He also helped a sister church, Calvary Baptist, as their song leader on Sunday mornings for the last eight years, where he set the tone for worship.

Mark often stated he was born a farmer and would die a farmer.

He had a true love for the land and enjoyed growing wheat, corn and soybeans. One of his favorite things to do was to combine his crops.

He also loved his animals and named many of his cows and bulls. He liked to talk to them and said they talked back to him as well.

Mark never knew a stranger and could talk to anyone. He often said a stranger was just a friend you hadn’t met yet. He exemplified the scripture to love your neighbor as yourself and will be greatly missed by many whose lives he touched.

The family would like to give a special thank you to the nurses in the ICU department at Freeman Hospital, as well as Mark’s surgeons, 62 | October 2016

Brangus Journal

Dr. Carney and Dr. Baker, for the wonderful and loving care they gave to our husband and dad and for the compassion they showed to our family.

Visitation was held August 5, 2016, at the First Baptist Church of Carthage, Missouri, with a funeral service also held at First Baptist Church on Saturday, August 6, 2016, under the direction of Ulmer Funeral Home. Burial was at Fasken Cemetery in Carthage, Missouri. Online condolences may be sent to www.ulmerfh.com.

Contributions may be made to First Baptist Church, Calvary Baptist Church, or to Gideon International in care of Ulmer Funeral Home.

Martha Davidson Aclin McKnight

M

artha Davidson Aclin McKnight passed away on August 17, 2016 at her home in Searcy, Arkansas. Born in Kensett, Arkansas, she was reared in Searcy by her uncle, John Crockett, and especially her aunt, Ethel Crockett, whom she loved dearly, and who instilled in her a deeply positive outlook on life and the many other wonderful traits Martha possessed. She graduated from Searcy High School and attended Hendrix College. She married James Aclin in 1947, and they had three children: Ann Aclin Drummond, James Cal Aclin, and the late John Booth Aclin. She married John McKnight in 1973, and welcomed his daughters, Lynn McKnight and Lisa McKnight Tipton, into the family.

Martha was a longtime member of First Presbyterian Church in Searcy, where she served in many roles, including singing in the choir. She was director of the White County Sheltered Workshop, now Newhope Industries, where she also served on the board for many years. An accomplished pianist, Martha had a lifetime love of music. She also was widely known for her keen sense of humor, which lasted to the end. She was preceded in death by her parents, Booth and Lillie Davidson; her sister, Sue Schank; and her brother, McNeil Davidson. Along with the children and their spouses, survivors include seven grandchildren and 11 great-grandchildren.

She was always appreciative of her caretakers, Julie Davidson, Lee Ann Rogers, and Melba Vaughn.

A memorial service was held on Saturday, August 27 at First Presbyterian Church in Searcy. Memorials may be sent to First Presbyterian Church, 400 W. Arch Street, Searcy, Arkansas, 72143, or Newhope Industries, 1223 Linden Street, Searcy, Arkansas, 72143. BJ

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October 2016 | 63

Industry News Grandil Named Arizona National Livestock Show Executive Director

A

fter completing a national search, the Arizona products.

National Livestock Show (ANLS) has named Tyler “I am confident that Grandil, of Gilbert, Arizona, as the new executive Tyler is the leader that we director. A tradition since 1928, the ANLS is the currently need and will largest livestock show in the southwest, annually attracting advance our mission of exhibitors from more than 25 states. ANLS, also, produces a growing the future,” Arizona prestigious and highly successful horse show held at West World National President, Dean Equine Complex in Scottsdale, Arizona.

Fish shared. “His strong ties Grandil brings extensive leadership, management and to the Arizona Agricultural communication skills. He has spent over 15 years leading Arizona Community will help us Association FFA, where he made significant progress in the to further develop those advancement of the organization. While serving as the executive relationships”.

“The Arizona National director he served in a leadership capacity for two years on the National FFA Organization’s Board of Trustees. His dedication Livestock Show has a long to youth in agriculture goes back to his years of involvement as and prestigious history and a member of the National FFA and serving as a National FFA I am proud to be a part of it,” Officer. Grandil is a pg partner in Crescent Seven Ranch, along with Grandil shared. “I look forward to working with the dedicated Brangus Journal 1/2 4/C 7.25”W x 4.875”H A201506-07-1_Testimonial-Fink-BEEF his father and brother where they provide consumers with beef staff and volunteers in continuing its legacy.” BJ

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Service Directory Lakin Oakley Auctioneer 7081 Highway 82 West DeKalb, Texas 75559 903/667-3251 Home 903/277-9610 Mobile

Media Guide Brangus Journal Premium Ad Spots Placement

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Please call for pricing on other specific ad placements

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To place your ad in the SERVICE Directory,contact: Melanie at 979.255.3343 or Kyle at 254.371.9388

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July 15

October Mails Sep. 25

Marketing & Promotion

September 9

September 15

November Mails Oct. 27

Technology

October 10

October 14

December Mails Nov. 25

Year in Review

November 10

November 15

5750 EPSILON | SAN ANTONIO, TX 78249 | 210-696-8231 | www.GoBrangus.com

66 | October 2016

Brangus Journal

State Directory 1

2

13465 Brooklyn Rd. Evergreen, AL 36401

Registered Brangus Cattle Commercial Females Available Wat Johnston 1100 Chandler Street Montgomery, AL 36102

Tel (334) 387-2533 Cell (334) 301-3077 wcj@johnstonbrangus.net

Doug Williams, President

www.johnstonbrangus.net Look for us on Facebook: @johnstonbrangus.net

5

3 4

4

1

Alabama

3

2 5

To place your ad in the State Directory,contact: Melanie at 979.255.3343 or Kyle at 254.371.9388

To place your ad in the State Directory, contact Melanie at 979.255.3343 or Kyle at 254.371.9388

Brangus Journal

October 2016 | 67

State Directory Arizona

1

2

3

To place your ad in the State Directory,contact: Melanie at 979.255.3343 or Kyle at 254.371.9388

2 1

3

California

Arkansas

1 BRANGUS John and Sherry Milam 753 Hinson Road El Dorado, AR 71730 Grady Green, Registered Cowherd Manager 870-314-3673, grady@dragginmranch.com Danny Roberson, Commercial Cowherd Manager 870-310-8134 www.dragginmranch.com

2 3

2

3

To place your ad in the State Directory,contact: Melanie at 979.255.3343 or Kyle at 254.371.9388

1

1

Brangus • angus • Ultrablacks

1

Bill Davis • OWNER • (336) 210-1222 Ed Slisher • maNagER • (870) 612-4117 GinaJackson Mynatt • OfficE maNagER • (870) 668-3414 Kelsey www.chimneyrockcattle.com

Your Source for Brangus, Angus and Ultrablack Genetics in the West.

THE DOIRON FAMILY Daniel & Pamela Doiron 805-245-0434 Cell doiron@spanishranch.net www.spanishranch.net

To place your ad in the State Directory,contact: Melanie at 979.255.3343 or Kyle at 254.371.9388

To place your ad in the State Directory, contact Melanie at 979.255.3343 or Kyle at 254.371.9388 68 | October 2016

Brangus Journal

State Directory 1

MO BRANGUS

2

mobrangus.com

THE LARGEST REGISTERED BRANGUS BREEDER IN AMERICA

www.wynneranch.com Matthew Lyle Wynne Cell: (772) 201-7500 Ft. Pierce, Florida matthew@wynneranch.net

Mo Williams, Owner (407)869-5866 :: Sorrento, Florida

4 6 3

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1 5 2 wetfarm1@windstream.net 5

6

1

2

Florida

3

For the best in

Registered and Commercial Brangus Mike Coggins • 229-­232-­3096 • mike@bwcattle.com Tracy Holbert • 979-­255-­4357 • ctlbroker@suddenlink.net

www.blackwatercattlecompany.com Ranch is located just off I-­75 at the Georgia-­Florida line.

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Georgia

3

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2

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Brangus Journal

October 2016 | 69

State Directory

Vernon & Vicki Suhn

Vernon & Vicki Suhn

1647 200th St - Eureka, KS 67045 (620) 583-5923 - (620) 583-3706 M suhn@wildblue.net www.suhncattlecompany.com

1647 200th St - Eureka, KS 67045 (620) 583-3706 - (620) 583-4240 suhn@wildblue.net www.suhncattlecompany.com

Kansas

1

To place your ad in the State Directory,contact: Melanie at 979.255.3343 or Kyle at 254.371.9388

Vernon & Vicki Suhn vern@genetrustbrangus.com â&#x20AC;˘ (620) 583-3706 1647 200th St â&#x20AC;˘ Eureka, KS 67045 www.genetrustbrangus.com

1

1

2 Tony & Lolita Westbrooks

Louisiana

683 Hwy 459 Olla, La 71465 Office: 318-992-5948 Cell: 318-481-8142

1,2

3

3

To place your ad in the State Directory,contact: Melanie at 979.255.3343 or Kyle at 254.371.9388

1

2

3

4

Mississippi

4

3

1

5K Cowbelle Ranch Wyliss & Brenda Kemp 550 Hall Road Pontotoc, MS 38863

2

Home: (662)489-5335 Cell: (662) 488-1360 Fax: (662) 494-0491 www.5kcowbelleranch.com wylisskemp@aol.com

Missouri

Registered Brangus Cattle 1

1

70 | October 2016

2

Brangus Journal

2

State Directory 1

2

Lack-Morrison Brangus

New Mexico

Bulls, Females, Semen and Embryos Bill Morrison 411 CR 10 Clovis, NM 88101 (575) 482-3254 (575) 760-7263 Cell bvmorrison@yucca.net

Joe Paul & Rosie Lack P.O. Box 274 Hatch, NM 87937 P (575) 267-1016 F (575) 267-1234

www.lackmorrisonbrangus.com

2 3

1 3

To place your ad in the State Directory,contact: Melanie at 979.255.3343 or Kyle at 254.371.9388 To place your ad in the State Directory,contact: Melanie at 979.255.3343 or Kyle at 254.371.9388 2

3

4

1

5

3 4

1 2

5

LAWMAN RANCH

— Shiloh Hall — Okmulgee, OK • 918-798-1337 www.lawmanbrangusranch.com • Shiloh518@yahoo.com

Oklahoma

1

North Carolina

1

To place your ad in the State Directory,contact: Melanie at 979.255.3343 or Kyle at 254.371.9388 Brangus Journal

October 2016 | 71

Tennessee

State Directory 1

To place your ad in the State Directory,contact: Melanie at 979.255.3343 or Kyle at 254.371.9388

Doyle Miller

TRAIT LEADERS

615-351-2783 doyle@millerbrangus.com

AND

MONEY MAKERS

Bill Felton

Sales & Marketing

901- 494-0554 bill@millerbrangus.com

1

Bart Pope

Ranch Manager

931-722-0244 bart@millerbrangus.com

www.millerbrangus.com

1

DILLARD LAND & CATTLE

Joe & Elise Dillard 4206 Leaflock Lane · Katy, TX 77450 Ranch: 2013 N. FM 609 · Muldoon, TX 78949 (713) 201-3305 - Mobile · (281) 395-3343 - Home Gary D. Prause · Consultant · (979) 830-7819

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Texas

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17

25

6

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2

15

Brangus bulls and heifers available year-round at private treaty.

3 20 16 4 19 1,8, 22 14 18

JLS International, Inc. Where winning tradition and performance collide

7

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12

5

www.jlsbrangus.com Jeff Smith, Owner Myron Saathoff myronsaathoff@yahoo.com

3

251-947-5688 210-218-4804

Circle C Land & Cattle Co., Ltd.

Steve Densmore Cattle Manager (979) 776-5760, Office (979) 450-0819, Cell s.densmore@bre.com

4

7

Mound Creek Ranch Eddie & Cindy Blazek Leona, Texas featuring

The Stockman’s Kind Registered Brangus Bulls & Females Contact for more information: Eddie Blazek (713) 829-9908 moundcreekranch@cs.com Tracy Holbert (979) 255-4357 ctlbroker@suddenlink.net Tim Sparkman (214) 460-0498

www.moundcreekranch.com 72 | October 2016

Brangus Journal

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6

8

9

1415 E. OSR Bryan, TX 77808 www.circlexbrangus.com

State Directory 10

11

12

14

15

16

17

18

19

20

21

22

23

24

Beaumont Ranch (409) 866-8873

McCoy & Poteet Ranches Records (210) 269-3220 Eric Otto (210) 834-0034

Timmy Lucherk, Genetics Manager  (210) 834-1247

13

Randy Schmidt • 903-278-7777 91 CR 2308 • Texarkana, TX 75503

25

To place your ad in the State Directory, contact Melanie at 979.255.3343 or Kyle at 254.371.9388 Brangus Journal

October 2016 | 73

Upcoming Events 1

October 2016

The Oaks “Range Ready” Sale :: Navasota, TX

1

January 2017

Arizona National Livestock Show :: Phoeniz, AZ

5

IBBA Board of Director Nominations Due

10

Space Deadline for Spring Frontline Beef Producer

8

CX Advantage Sale :: Weimar, TX

16

Fort Worth Regional Brangus Show :: Fort Worth, TX

8

Big D Ranch Sale :: Center Ridge, AR

21

Fort Worth Junior Brangus Show :; Fort Worth, TX

8

Cain Cattle Company Sale :: Pickens, MS

8

Brinks Brangus at Westall Ranches Sale :: Arabela, NM

8

Calyx Star Ranch Sale :: Shuqualak, MS

10

Space Deadline for November Brangus Journal

15

Doguet’s Diamond D Ranch Sale :: Poteet, TX

15

Town Creek Farm Sale :: West Point, MS

February 2017

10-12 San Antonio Regional Brangus Show :: San Antonio, TX 12 25

21 22

Miller Brangus Sale :: Waynesboro, TN

28-29 The Oaks & Genetic Partners Sale :: Newnan, GA 29

Oak Creek Farms Sale :: Chappell Hill, TX

29

Brangus National Show of Merit :: Shreveport, LA

29

Yon Family Farms Sale :: Ridge Spring, SC

29

Oklahoma Brangus Breeders Sale :: McAlester, OK

1 4-5

November 2016

Deadline for 2017 Event Dates to be listed on TBBA Calendar GENETRUST at Chimney Rock Sale :: Concord, AR

7

The Branch Ranch Sale :: Mansfield, LA

10

Space Deadline for December Brangus Journal

11-12

They’re Not Ordinary Sale at Blackwater Cattle Co :: Lake Park, GA

12

Hill Country Brangus Breeders Sale :: San Angelo, TX

12

Jacksonville Regional Brangus Show :: Jacksonville, FL

15

IBBA Semen Directory Inclusion Deadline

15

Fort Worth Stock Show Entries Due

15

Arizona National Livestock Show Entries Due

18-19 Salacoa Valley Farms Sale :: Fairmount, GA 19

GENETRUST at Cavender’s Neches River Ranch Sale :: Jacksonville, TX

30

Hardee Farms Sale :: Chiefland, FL

3 9

December 2016

Hunt H+ Sale :: Calhoun, GA

March 2017

17-20 Arkansas State Fair Open Brangus Show :: Little Rock, AR Little Creek Farms, Sable Ridge & W.E.T. Farms Sale :: Okeechobee, FL

Dixie National Regional Brangus Show :: Jackson, MS

14-17 San Antonio Junior Brangus Show :: San Antonio, TX

3

Ideal Video Productions Customer Appreciation Sale :: Houston, TX

10

International Brangus Bull Show :: Houston, TX

11

International Brangus Female Show :: Houston, TX

16-19 Houston Junior Brangus Show :: Houston, TX

6

May 2017

JLS International Sale :: Devine, TX

Sales and Events in bold are advertised in this issue.

GET your 2017 dates on all ibba calendars by emailing:

Tyler at tylerwdean@gmail.com or Peyton at pwaldrip@gobrangus.com

Alabama Brangus Breeders Bull Sale :: Uniontown, AL Space Deadline for January Brangus Journal

27-31 Arizona National Livestock Show :: Phoenix, AZ

ALL Dates must be received by november 1, 2016 to be listed on the tbba calendar.

For the most current listing of upcoming events visit

gobrangus.com/calendar 74 | October 2016

Brangus Journal

Join us for

GeneTrust @ Chimney Rock November 4-5!

She Sells!

CN MS NUFF SAID 415C3

R10308340 | MC Nuff Said 889T50 x Ms Brinks Bright Side 415R23 CED BW WW YW 7.7 0.1 24 47

M 9

TM CEM SC REA IMF FT 21 5.6 0.39 0.39 -0.01 -0.043

Our first 415R23 daughter to sell! We are excited about the potential in this young female. In addition to her outstanding pedigree she boasts a Top 3% CEM, Top 4% CED, Top 25% BW, and three other EPD’s in the top 50% of the breed. This young female will fit in great in many programs!

MS BRINKS BRIGHT SIDE 415R23

sara green

This immortal cow has generated well over $100,000 in revenue at Draggin’ M, with more to come as other matings are introduced to the market place.

She is the dam of the $73,000, high selling Brangus bull for the entire Fall 2013 sale season, DMR Dynasty 415Z50, dam of DMR The Chairman 415A11 who was a high seller in the fall of 2014, and the dam of many other noteable offspring such as: CB Ramon 415X27, DMR Encantado 415X24, DMR Tribute 415Z46, and DMR Something Extra 415Z43, CB Ms Blanda 415W, CB Ms Blanda 415X2, CB Ms Blanda 415X7, and CB Ms Affirmed 415X30, with several prospects at Cross N Farms and more sure to be in her bright future. Don’t miss this opportunity to own a daughter of 415R23!

Randy and Samantha Nugent www.crossnfarms.com crossnfarm@yahoo.com

Brangus Journal

October 2016 | 75

Advertisers Index 5K Cowbelle Ranch................................................................................70 AmRich Ranch.........................................................................................71 Arizona National Livestock Show.....................................................12 Blackwater Cattle Co...............................................................14, 15, 69 Bobby and Bobbie Brangus................................................................71 Brinks Brangus @ Westall Ranches, LLC...................................33, 71 Burke Brangus Farm..............................................................................69 Bushley Creek Cattle Company.........................................................70 Calyx Star Ranch.....................................................................................70 Carter Brangus.........................................................................................68 Cavender Ranches...........................................................................57,72 Char-No Farm....................................................................................40, 69 Chimney Rock Cattle Co............................................ 9, 30, 31, 68, 75 Circle X Land & Cattle Co............................................................ IFC, 72 Clark Cattle Services..............................................................................66 Clover Ranch.....................................................................................11, 67 Cox Excalibur............................................................................................72 Cross N Farm.....................................................................................70, 75 Diamond K Ranch...................................................................................72 Dillard Land & Cattle Ltd......................................................................72 Doak Lambert..........................................................................................66 Doguet’s Diamond D Ranch....................................................... 72, BC Don Hall Brangus....................................................................................68 Don Thomas & Sons...............................................................................70 Double Creek Brangus Ranch............................................................72 Double W Ranch.....................................................................................70 Draggin’ M Ranch.............................................................................. 9, 68 E 3 Ranch...................................................................................................72 El Rancho Espanol de Cuyama..........................................................68 Elgin Breeding Service..........................................................................66 Farris Ranching Company...................................................................72 Fort Worth Stock Show and Rodeo..................................................47 Garry Clem Brangus...............................................................................72 Genesis Ranch.........................................................................................72 GeneTrust........................................................................ 9, 30, 31, 57, 75 GNH Ranch................................................................................................68 Greuel Family Brangus..........................................................................69 Hardee Farms...........................................................................................72 JLS International..............................................................................13, 67 Johnston Brangus..................................................................................67 K&L Brangus.............................................................................................72 K&R Broken Bar Ranch..........................................................................71 Lack-Morrison Brangus........................................................................71 Lake Majestik....................................................................................48, 49 Lakeside Brangus.............................................................................41, 69

Lakin Oakley.............................................................................................66 Lawman Ranch........................................................................................71 Little Creek Farms...................................................................................69 Merck Animal Health.............................................................................43 Midsouth Cattle Company..................................................................70 Miller Brangus...................................................................................35, 72 MO Brangus..............................................................................................69 Mound Creek Ranches..........................................................................72 Multmin 90...............................................................................................64 Neogen GeneSeek.................................................................................22 Oak Creek Farms....................................................................................... 7 Oklahoma Brangus Breeders..............................................................63 Parker Ranch............................................................................................68 Pennridge Ranch....................................................................................72 Perry Ranch...............................................................................................71 Peterson Brangus...................................................................................71 Quail Creek Brangus..............................................................................67 Red Bird Meadows Ranch....................................................................72 Ritchey Livestock ID...............................................................................51 Robbs Brangus........................................................................................68 Roop Cattle Co.........................................................................................72 Salacoa Valley Farms........................................ 11, 48, 49, 65, 69, IBC Santa Rosa Ranch.............................................................................. 1, 72 Schmidt Farms.........................................................................................72 Shooting Star Ranch..............................................................................72 Southeast Brangus Breeders..............................................................67 Suhn Cattle Company...........................................................................70 Sunshine Acres........................................................................................67 T3 Brangus................................................................................................70 Terry Reagan............................................................................................66 The Branch Ranch.................................................................................... 3 The Oaks Farms......................................11, 37, 38, 39, 40, 41, 42, 69 Town Creek Farm...................................................................................... 5 Triple Crown Ranch................................................................................72 Triple JR Cattle Company.....................................................................72 Truitt Brangus Farms.............................................................................65 Valley View Ranch...................................................................................70 Vineyard Cattle Co., Inc.........................................................................72 Vorel Farms...............................................................................................71 W.E.T. Farms..............................................................................................69 Ward Brangus...........................................................................................72 Wes Dotson..............................................................................................66 Wyman Creek Cattle..............................................................................56 Wynne Ranch...........................................................................................69 Zottareli Ranches....................................................................................72

To place your ad in the BRANGUS JOURNAL contact Melanie at 979.255.3343 or Kyle at 254.371.9388 76 | October 2016

Brangus Journal

Brangus Journal

October 2016 | 77

 WHERE PERFORMANCE

Meets Style!

ANNUAL PRODUCTION SALE

Join us for our



SATURDAY, OCTOBER 15, 2016 • POTEET, TEXAS THESE BULLS SELL!

DDD Stock Option 118C

D

ELL AM S

S!

FEATURING

DDD Stock Option 150C3

THE DISPERSAL OF THE FALL CALVING HERD AT THE POTH RANCH!

FULL SIS S E L L! T E R S e ly 2 Tim The On eifer of H Show ar! the Ye

DDD Masterplan 1019W10

DDD Barbara 804Y61

SHOW PROSPECTS SELL!

SEMEN OFFERING INCLUDING 100 STRAWS

DDD Stock Option 38Y 50 STRAWS

Nat’l o Back Back t us Show g Jr Bran pion!

Cham

DDD Outcross 804T30 CONTACT US TODAY FOR YOUR CATALOG!

Mike & Lisa Doguet, Owners Mike Cell: (409) 790-0345  Mike Office: (409) 866-8873 Poteet/McCoy Locations - Eric Otto: (210) 834-0034 Beaumont Location - Ronny Kolander: (409) 790-5465 Genetics Consultant - Timmy Lucherk: (210) 834-1247 Ranch Records - Mary Douglass: (830) 569-5836 (office)  (210) 269-3220 (cell) 78 | October 2016 Brangus Journal www.doguetranch.com

DDD Miss Jana 150B22

Mark Cowan  markc@amscattle.com  (903) 495-4522 Trey Kirkpatrick  treyk@amscattle.com  (979) 324-5518 Richard Hood  richardh@amscattle.com  (979) 224-6150 www.amscattle.com