IBBA Connection Investing in Technology T he fall sale season is in full swing throughout the purebred industry and this is very true for the Brangus world. The good news is commercial cattlemen have been holding back more replacement heifers recently and are in need of more bulls to service those extra females. Although the cattle industry is experiencing some ups and downs in the most recent market trends, the seedstock industry is still marketing bulls at a good value. Brangus bulls offer a ton of maternal strengths without sacrificing carcass premiums in their end product. With technology being the focus of this issue, I thought I would briefly touch on the subject matter. Many of you are heavily invested in the use of the technologies available to the beef industry. This may include use of DNA testing, embryo transfer, artificial insemination, freeze branding, or ultrasound testing. Some of you may even be using more advanced technologies such as cloning, sexed semen, in-vitro fertilization, etc. It appears the industry believes use of technology must also include a footprint on Facebook, Twitter, YouTube, digital media, cellphone apps, a ranch website and others. cMWQ a\ [Z `TQ NÛST` _UPQ 5:@8 .>-:3A? .>1101>? -??: IF =LIK?LJ 9I<<;cfYXc JXc\j DXeX^\i G_fe\1 0.)$,',$+,'. BXk_\iè\%8cc\e7CXhlèkX%Zfd 9ffb efn Xk CH%Zfd# gifdfk`fe Zf[\ 9I8E>LJ fi ZXcc /''$JC<