IBBA Connection Still the Right Choice W e have had a very interesting year in the beef industry. Much of the country received needed rainfall throughout most of the year and it continues to rain in many parts of the high drought areas of the countryside. Seedstock and commercial cattlemen have begun to hold back a higher percentage of their heifer crop in the cowherd rebuilding phase. This has provided opportunity for a much younger cowherd and hopefully the most current (and better) genetics available to all cattlemen. There is a lot of talk about the value of injecting heterosis back into this retained cowherd which has bode well for the Brangus world. Brangus genetics offer the most return on investment (ROI) in the heterosis value chain. Brangus provide the optimum female that excels in every environment while still producing a highly valued feeder calf and an even more valuable carcass that ultimately ends up in the consumers meal planning. We continue to hear great stories from industry partners on the longevity, fertility and easy maintenance of Brangus females around the world. It is just as impressive when we receive information on a set of Brangus sired calves that posted 100 cMWQ a\ [Z `TQ NÛST` _UPQ 5:@8 .>-:3A? .>1101>? -??: IF =LIK?LJ 9I<<;cfYXc JXc\j DXeX^\i G_fe\1 0.)$,',$+,'. BXk_\iè\%8cc\e7CXhlèkX%Zfd 9ffb efn Xk CH%Zfd# gifdfk`fe Zf[\ 9I8E>LJ fi ZXcc /''$JC<