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Your SOURCE for Top Quality Registered & Commercial Brangus Cattle Registered & Commercial Females Available Now!

Bulls for Sale Now! Proud Members of

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Circle Land & Cattle Co., Ltd. Bobcat Bottoms Ranch • Persimmon Creek Ranch Spring Valley Ranch • Windy Hill Ranch • Vista Ridge Ranch 2 | may / june 2012 Brangus Journal

located just off Hwy. 6 and OSR 1415 E. OSR • Bryan, Texas 77808 Office: (979) 776-5760 • Fax: (979) 776-4818 Website: www.circlexbrangus.com Steve Densmore, Cattle Mgr., (979) 450-0819, cell • (979) 778-1055, home Chris Duewall, Operations Mgr., (979) 777-6803, cell

Brangus Journal may / june 2012 Brangus Journal March/April 2011 | 1

Volume 60, Issue 3

The Official Publication of the International Brangus® Breeders Association.

Subscriptions: Frances Miller 210.696-8231 x203 frances_miller@int-brangus.org

The Brangus Journal is an international publication serving the Brangus seedstock producer. Published bimonthly, this archive is designed to highlight accomplishments and improvements within the association. The purpose of the Brangus Journal is to serve the best interests of the members while showcasing IBBA member breeding programs, efforts and achievements to other Brangus seedstock producers. The Journal also provides a venue for the IBBA to communicate directly with their members providing updates related to the association, publishing feature stories, or announcing results.

Publication #ISSN0006-9132. Periodicals postage paid at San Antonio, Texas, and additional entries.

Postmaster: Send address changes to Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249.

Subscription Rates: Domestic Periodicals—1 year, $25; First class—$55.

Foreign—1 year, periodicals, $25; air mail to Mexico, $70, Canada, $70, Australia, $115; air mail to all other countries, $115.

Contact: Address: 5750 Epsilon, San Antonio, Texas 78249 Telephone: 210.696.8231 Fax: 210.696.8718 Web site: www.brangusjournal.com Email: brangusjournal@int-brangus.org The International Brangus® Breeders Association does not verify claims made by the advertisers in this publication.

BPI Officers and Board of Directors Chairman : Ron Flake (662.509.2233) President : Dr. Joseph Massey (210.696.8321 x212) Secretary/Treasurer : Steve Densmore (979.778.1055) Director : Fred McCreary (251.578.4750) Director: R.L. Robbs (520.384.3654) STAFF Dr. Joe Massey: Executive Vice President (x212, joemassey@int-branugs.org) Ben Spitzer: Marketing Programs Director (x215; ben@int-brangus.org) Lindsey Matli: Customer Service Representative (x204, lindsey@int-brangus.org) Brittni Drennan: Communications Coordinator (x202, brittni@int-brangus.org) Jim Bulger: Information Technologies Manager (x207, jim_bulger@gps-beef.com) Frances Miller: Controller (x203, frances_miller@int-brangus.org) Rosanne Sralla: Registry Specialist (x206, rosanne_sralla@int-brangus.org) Patti Teeler: Accounting (x205, patti@int-brangus.org) Tyler Dean: Director of Youth Programs and Shows Publications Representative (405.867.1421, tyler@int-brangus.org) ADVERTISING IBBA office: (210.696.8231), advertising@int-brangus.org Tyler Dean: (405.867.1421, tyler@int-brangus.org)

2 | May BrangusJournal Journal may / june 2012 Brangus

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On the Cover. A lone herd sire stands awaiting the arrival of a spring storm.

Photo taken by Jessica Dean.

DEPARTMENTS

4.

IBBA Connection

11. IBA Connection

12. IJBBA Connection contents International Markets - What Kind of Genetics Fit? 4 Los mercados internacionales - ¿Qué tipo de genética es la apropiada? 5 14. Marketing Update Brangus Goes International

18. Membership 20. Sale Reports 22. Feature Articles 32. State Directory 35. Services 36. Advertiser’s Index 36. Calendar of Events

Brangus pasa a ser internacional Flashback: Brangus Thrive in Mexico for Registered Brangus Breeder Past President Feature: Eddie Blazek The Few, The Proud, BRANGUS NJBS is Coming The Four “P’s” of Marketing - Part 3 Greuel Family Brangus Receives Award Australian Buyers Provide Solid Endorsement for Ultrablack Los compradores australianos endosan el “Ultranegro” con unanimidad Our Future Depends on Empowering Youth Nuestro futuro depende de empoderar a los jóvenes Opportunity to Expand Brangus Genetics in Mexico Oportunidad de expandir la genética Brangus en México

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IBBA Connection International Markets – What Kind of Genetics Fit?

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by Dr. Joseph MASSEY IBBA Executive Vice-President

n the past several months, I have had a rare opportunity to visit with several groups of South American producers that have been traveling in the U.S. to observe Brangus genetics, along with other breeds. Their challenge is sometimes more difficult than we are willing to take the time to understand. I was able to sit down and ask them questions about their operations and which issues are most important to them. I have to say I was taken aback by their responses, and after some discussion I realized that it probably does them a disservice to promote any kind of genetics until you understand their world.

I was surprised to learn one of their main problems is getting their females pregnant by two years of age, when those of us in the U.S expect our heifers to calve at two years of age. Having spent my formal education and most of my adult life working around fertility it was natural for me to start to ask a slew of questions about their management, environment, grasses, health programs, breeds of cattle, mature size and so on. It became clear to me their production obstacles for the most part are very different than those you and I face in the U.S. The producers I spoke with are all located in very hot, tropical climates, sometimes in the mountains and sometimes at sea level. Parasites like ticks are a real problem, vegetation is lush and fibrous and pasture sizes are large by anyone’s standards. The breeds that are prevalent

in these areas are Bos Indicus cattle - in other words, they raise different kinds of Zebu, Brahman, Nelore and so on. So once I understood a little about their operations I asked what they were trying to do with the genetics they obtain in the U.S. Again I was surprised because they are producing crossbreed percentages that I would not have expected; but after I started to consider their environment I was able to understand their goals.

So, why is learning about your customer so important? WelI, if we want to cultivate a long-lasting relationship we need to know more about our customers’ needs. I have had opportunities to manage large-scale breeding programs in South America, and I had completely forgotten what their obstacles are, and therefore, how to discuss genetics for their specific needs. After our discussions, the types of genetics I thought they needed and came here to buy turned out to be very different than I expected.

More often than not, they are not looking for fast growing, muscular cattle but rather a more moderate sized animal that has an early maturing weight, produces smaller calves with ease of calving, can cover large land areas and does well under hot conditions with high infestations of parasites.

I guess my message would be that we should all learn what our international producers need and want, and understand that whatever their needs are, we should focus on high accuracy EPD animals they can count on for predictability.

We all know our young animals are our TM future, but they need predictability, not variably. When I finished my visits with M A N A G E Y O U R D ATA . M A R K E T Y O U R H E R D . these producers, I had a totally renewed interest in knowing that we have the genetics they need but maybe not the genetics I first thought they were looking for. This goes to show that we take so much for granted and sometimes forget how vast and diverse our world really is. BJ THE WORLD’S TAKE MOST INNOVATIVE A TOUR ABOUT THE AUTHOR AND EXCITING Dr. Massey has served as Executive Vice President TODAY! HERD DATA AND of the IBBA since 2004. In 2007, he started Genetic Performance Solutions, LLC, a breed registry services MARKETING and performance analysis company serving the cattle PROGRAM. and breed association industry— an IBBA owned

HerdPerfect

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La conexión IBBA Los mercados internacionales ¿Qué tipo de genética es la apropiada?

by Dr. Joseph MASSEY Vicepresidente Ejecutivo de IBBA

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n los últimos meses, he tenido la rara oportunidad de hablar con varios grupos de productores sudamericanos que han estado viajando por Estados Unidos para observar la genética Brangus, junto con la de otras razas. Los desafíos que ellos enfrentan son a veces más complejos de lo que estamos dispuestos a tratar de entender. Tuve la oportunidad de sentarme con ellos y hacerles preguntas acerca de sus operaciones y qué problemas son los más importantes para ellos. Tengo que confesar que sus respuestas me desconcertaron, y después de hablar un tiempo más, me di cuenta que probablemente no les estamos haciendo ningún favor al promover alguna genética específica, hasta que hayamos entendido el mundo en que viven.

Quedé sorprendido de saber que uno de sus problemas principales es conseguir que las hembras conciban alrededor de los dos años de edad, cuando nosotros en Estados Unidos, pretendemos que nuestras vaquillonas estén ya listas para parir a los dos años de edad. Ya que pasé mi educación formal y casi toda mi vida de adulto trabajando con la fertilidad, fue natural que yo les haga una gran cantidad de preguntas sobre el manejo, ambiente, pastos, programas sanitarios, razas de bovinos, tamaños de madurez y más en sus regiones. Pasé a entender que los obstáculos a la producción de nuestros invitados eran bastante diferentes a los que usted y yo enfrentamos aquí. Los productores con quienes hablé están todos ubicados en climas tropicales y muy calurosos, a veces en las montañas y a veces al nivel del mar. Un verdadero problema son los parásitos, como las garrapatas; la vegetación es lozana y los pastizales son de tamaño enorme, mire por donde se mire. Las razas que ahí frecuentan son todos Bos indicus – en otras palabras, ellos crían diferentes tipos de Cebú, Brahman, Nelore y otros.

Cuando empecé a captar algo acerca de las operaciones de ellos, pregunté qué es lo que ellos pretendían hacer con la genética que esperaban comprar en Estados Unidos.

Nuevamente, quedé sorprendido porque ellos estaban produciendo porcentajes de cruza que yo no hubiera esperado; pero cuando tomé en cuenta el ambiente de ellos, entendí mejor las metas que tenían.

Por lo tanto ¿por qué es tan importante aprender algo sobre nuestros clientes? Pues, si queremos establecer una relación comercial de larga duración, tendremos que saber más de lo que requieren nuestros clientes. Yo había tenido oportunidades para administrar programas de cría a gran escala en Sudamérica, pero me había olvidado por completo de los obstáculos que ahí se enfrentan, y por lo tanto, cómo hablar de la genética de acuerdo a los

requisitos específicos de ellos. Después de nuestras conversaciones, los tipos de genética que yo creí que ellos necesitaban y para la que habían venido aquí a comprar, acabaron siendo muy diferentes a lo que yo había esperado. Con mucha frecuencia, ellos no buscan el ganado musculoso de crecimiento rápido sino un animal de tamaño más moderado que tiene un peso de madurez precoz, que produce becerros más pequeños con mayor facilidad de parto, animales que pueden atravesar grandes extensiones de tierra y que se desempeña bien en condiciones de calor y con gran infestación de parásitos.

Lo que estoy tratando de decirle es que debemos aprender lo que nuestros productores internacionales requieren y quieren, y entender que según las necesidades de ellos, nosotros nos deberíamos concentrar en animales con las DEP de alta exactitud en las que ellos pueden confiar conforme a la previsibilidad. Todos sabemos que nuestros animales jóvenes son nuestro futuro, pero se necesita previsibilidad y no variabilidad. Cuando terminamos nuestras reuniones con estos productores, tuve un interés totalmente renovado en saber que nosotros tenemos la genética que ellos necesitan, pero quizá no la genética que yo primero creí que ellos buscaban. Eso nos demuestra que tomamos mucho por sentado y a veces nos olvidamos lo vasto y diverso que este mundo realmente es. BJ

Brangus Journal may / june 2012 | 5

IBBA Connection Brangus Goes International

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ith this edition of the Brangus Journal, we would like to extend a warm welcome to our International guests as the sixth World Brangus Congress is currently underway in The Land Down Under. A big thank you goes out to the Australian Brangus Cattle Association for hosting this impressive event in Australia’s beef capital, Rockhampton, Australia. The 2012 Congress aims to foster and develop relationships between all of the international Brangus associations, and I am sure it will be of great benefit to those participating in the festivities.

The IBBA continues to strengthen its presence in the Southern Hemisphere, and the work our International Committee does to promote our cattle internationally is greatly appreciated. The slogan “Any Country is Brangus Country” rings especially true in the Southern Hemisphere since Brangus genetics are well suited to the warm climates of the South. Our hardy, disease and

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by RL ROBBS IBBA President

parasite resistant breed is unmatched by any other breed and is developed to withstand the most extreme climates and the harshest environments.

Our various committee chairs have been very active in gathering information and developing different committee agendas for the upcoming year. Your thoughts and opinions are valued; therefore, we always encourage your comments and ask that you present them to the appropriate committee chairperson.

A list of committee members can be found on the GoBrangus website at http://gobrangus.com/member/. We look forward to hearing from you.

Spring 2012 has proven to be extremely successful for production bull sales with the average of each sale ranging between $4,000-$5,000. I am optimistic that this trend will continue throughout the remainder of the year.

As I begin my term as President, I have come to realize the very core of the IBBA is the passion and respect its members share for our Brangus breed. It is the indestructible core that has helped keep this membership together through difficult and changing times, and it is the same core that will continue to move the IBBA through whatever challenges and successes the future may hold.

Sincerely, R.L. Robbs bj ABOUT THE AUTHOR: R. L., current president of the IBBA Board of Directors, has been actively involved in breeding, showing and promoting Brangus cattle for the last 45 years.

R.L. served a previous term on the IBBA Board of Directors, and he has served on the Breed Improvement and Membership and Education committees. He has been a vital member of the Southwest Brangus Breeders Association for the past 40 years serving as President and Secretary/Treasurer. R. L. has been actively involved in the Southwest Junior Association helping the junior breeders with a draw pot program. R.L. and his wife, Sally, have two grown daughters. Shari resides in Broadview Heights, Ohio, with her two children, Mollie and Trey.

D’Lynn and her husband, Josh, reside in Wellsville, Kan.

La conexión IBBA

by RL ROBBS Presidente de la IBBA

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on esta edición del Brangus Journal, quisiéramos darle una calurosa bienvenida a nuestros visitantes internacionales al Sexto Congreso Mundial Brangus que se está celebrando ahora en Australia.

Quisiéramos además, agradecerle muchísimo a la Asociación Australiana de Ganado Brangus por ser los anfitriones de este magno evento en la capital de la carne de res de Australia -- Rockhampton. El Congreso de 2012 tiene esperanzas de promover y desarrollar relaciones comerciales entre todas las asociaciones internacionales de Brangus, y estoy seguro que será de enorme beneficio para todos aquellos que participan en esta celebración.

La IBBA continúa a mejorar su presencia en el Hemisferio Sur, y agradecemos enormemente la labor de nuestro Comité Internacional en promover nuestros animales a nivel internacional. El lema “Cualquier territorio es territorio de Brangus”, es especialmente verídico en el Hemisferio Sur, ya que la genética Brangus se adapta bien a los climas calurosos del sur.

Nuestra raza robusta, resistente a enfermedades y a parásitos no tiene igual en ninguna otra raza y se ha desarrollado para aguantar los climas más extremos y los ambientes más rigurosos.

Los presidentes de nuestros varios comités han estado recopilando información con gran entusiasmo y desarrollando

Brangus pasa a ser internacional las agendas de cada comité para el año entrante. Valoramos muchos los pensamientos y opiniones de todos ustedes y por lo tanto, siempre solicitamos sus comentarios y les pedimos que se los presenten al presidente del comité apropiado. Una lista de los miembros de cada comité se encuentra en la página Web GoBrangus: http://gobrangus.com/member/. Esperamos que ustedes se comuniquen con nosotros.

La primera parte del año 2012 ha sido extremamente exitosa para las subastas o remates de la producción de toros, con un promedio por animal entre 4,000 y 5,000 dólares. Estoy convencido que esta tendencia seguirá durante el resto del año.

Al iniciar mi término de Presidente, me he dado cuenta que el núcleo de la IBBA es la pasión y el respeto que los miembros comparten por la raza Brangus. Es este núcleo indestructible que nos ha permitido mantener juntos a todos los miembros durante las épocas difíciles de cambios y ese mismo núcleo continuará movilizando a la IBBA por lo que nos traerá el futuro en términos de desafíos y éxitos.

Atentamente, R.L. Robbs bj

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Brangus Journal may / june 2012 | 7

IBBA Connection Flashback

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ven though this article was written almost 30 years ago, it is still very relevant today. After having suffered a devastating drought that put many cattlemen out of business, more producers are realizing the value of the Brangus breed particularly in international markets.

Brangus cattle are known for their ability to adapt to any environment. They can withstand the hottest, driest temperatures and still thrive on the toughest, most rugged land. Beef producers

Brangus Journal MAY 1984 VOLUME 32, NUMBER 5

use Brangus to capture added heterosis, longevity and efficiency inherent in these genetics. Brangus perform on minimal feed, which means lower input costs, and gain more weight at weaning time, which puts more money in the producer’s pocket. This hardy breed is resistant to parasites and will contract fewer diseases providing less risk and less maintenance for the breeder.

These valuable characteristics are what make Brangus desirable in any country. BJ

“Any Country is Brangus Country” Predictable / Adaptable / Profitable Brangus Thrive in Mexico for Registered Brangus Breeder

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n the neighboring town to Chihuahua, Chihuahua, Mexico, Miguel Achondo, a prominent registered and commercial Brangus breeder, makes his home. The town, Buenaventura, Chihuahua, is around 175 kilometers (450 miles) from Chihuahua City. Achondo has full time duties overseeing 100 head of registered Brangus cattle and 800 to 1,000 head of commercial Brangus cattle.

Achondo started raising Brangus in 1970. He began with 40 registered Brangus heifers that he purchased from Diamond N Ranch in Welch, Oklahoma. At the same time he purchased these heifers, he was raising registered Hereford cattle. After continual trouble with pink eye in the Herefords, he decided to sell them and did so in one shot. From that point on, it was mainly Brangus, along with a small herd of commercial Angus cows, that Achondo had on his place.

Over a period of two years, Achondo purchased 17 threequarter-blood bulls from Ray Mackey, Muskogee, Oklahoma. He bred them to his Angus cows and kept the Brangus females from 8 | may / june 2012 Brangus Journal

the matings until he had acquired enough Brangus to replace his Angus cows.

Today, Achondo is facing more serious problems. The extremely dry weather has put a damper on the cattle industry in Mexico in general. Achondo, along with many other cattlemen, are compensating for the dryness by feeding a combination of milo and chicken manure. The chicken manure is about 20 percent protein and is the manure from baby chicks. Just prior to chicks going to slaughter, the manure is collected and then dried in the open air. The manure contains about 30 percent grain, which is scratched out of the troughs by the chicks. When the manure is combined with milo, the cheap source of feed makes a healthy supplement.

Achondo is completely satisfied with Brangus and would not have it any other way. The Brangus have withstood the weather and have thrived in the heat of Mexico. “Brangus are much better all the way,” Achondo said.

IBBA Connection

by Brittni DRENNAN IBBA Communication Coordinator

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Past President Feature: Eddie Blazek

aving served the International Brangus Breeders Mound Creek now hosts some of the top averaging sales in the Association (IBBA) as a former president in country. With the valuable experience and insight he has gained 2004-2005, Eddie Blazek, owner of Mound Creek as a Brangus producer and effective leader in the seedstock Ranch, has a positive outlook for the future of the industry, Blazek said the future of the breed remains positive and breed and particularly for further developing prosperous. international relations. Blazek and his team “As breeders, as members and as an at Mound Creek near Leona, Texas, have association, the future of the breed is in our developed successful working relationships hands,” Blazek said. “There’s no doubt in with seedstock Brangus breeders and my mind that Brangus has more future and commercial producers from all over the promise than any other beef breed, and it’s up world. to us to move it forward.”

Mound Creek Ranch has an ongoing Blazek’s foresight is supported by years of successful business relationship with Juan experience and involvement in the Brangus and Santiago Debernardi, some of the most breed. His emphasis on implementing the reputable agribusiness leaders in Argentina latest technologies and highest quality and South America. When it comes to genetics makes Mound Creek an innovative international markets Blazek said Genex/ leader in the seedstock industry domestically CRI and the Debernardi family have been and internationally. Mound Creek Ranch very instrumental in opening doors. Their initiated a complete new genetics program understanding of protocols and procedures in the mid ‘90s that is now their hallmark of to meet export requirements is essential. quality Brangus genetics. Also, the Mound Eddie Blazek Blazek emphasized having patience, courtesy Creek program has a zero tolerance policy in IBBA Board of Directors President 2004-2005 and knowledge about your product is critical the economically important areas of fertility, when developing international relationships. skeletal soundness, udder quality, and female “We go in with the mindset to build relationships first and accountability. marketing second,” Blazek said. “It’s fun to build familiarity with Not only did Blazek serve as president for the IBBA, but he has their customs and their needs. The interest and desire to increase served as president for the Texas Brangus Breeders Association quality in their beef cattle has grown exponentially.”

(TBBA) and several other regional associations as well. During Blazek was involved in the cattle business at a young age with his term as president, Blazek believed in effective leadership his father’s commercial cattle herd in Teague, Texas, which had and made it a priority to unite the members of the association. very little Bos indicus influence. After he graduated with an In 2001, he was recognized by his peers as the IBBA Breeder agriculture business degree from Sam Houston State University of the Year. Outside of his involvement in the industry, Blazek in 1975, Blazek started out on his own business venture. He participates in church missions and activities, and he helps sought to purchase the best commercial cows he could find for develop programs that assist underprivileged youth. BJ the best price available. He purchased some commercial females from a herd liquidation sale; half of that herd was pedigreed ABOUT THE AUTHOR: Brangus females. Once he bred them to a registered Brangus bull Brittni Drennan received her bachelor’s and master’s degrees in Agricultural Communications from Texas Tech University. A native of Welch, a small town he purchased from Harold Gore, the results were unbeatable.

“These Brangus females consistently outperformed and in West Texas, she has a passion for agriculture and has been involved in various aspects of the industry. She has extensive experience editing and writing news produced the best product,” Blazek said. “Bottom line they made releases and feature stories for publications as well as several organizations. As more money.”

Communications Coordinator, she administers IBBA’s online presence through Impressed by the results that were produced by the Brangus social networking sites, oversees the production of IBBA’s publications and breed, Blazek invested in the seedstock industry and purchased writes material promoting Brangus. his first registered females in 1987 at the Genetic Connection sale hosted by Pete Raines and Ray Blair in Hunstville, Texas.

Brangus Journal may / june 2012 | 9

Accuration, Sup-R-Lix, Sup-R-Block, and Impact are trademarks or registered trademarks of Purina Mills, LLC. 息2010.

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To learn more about increasing breedback rates and getting more from your herd, see your Purina dealer, call 1-800227-8941, or visit cattlenutrition.com.

Building better cattle.

10 | may / june 2012 Brangus Journal

IBA Connection

by Janet GREUEL IBA MEMBER

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The Few, the Proud, BRANGUS

ave you ever attended a National Junior Brangus members. This year, the IBA will be hosting a scholarship Show? If you have not, you are missing a fun workshop available to junior members and parents. The and meaningful event. If you have, then you workshop is designed to help juniors and their parents in the understand the amount of time and effort spent scholarship application process. Knowledge gained from the making preparations prior to the show. It is always hot in West workshop will be beneficial for other applications as well. To Monroe, La., so everyone knows to pack accordingly. As some date, IBA has awarded $367,500. The first recipient of an IBA breed shows go, we may be THE FEW in numbers, but we make scholarship, Jodi Jackson, now has children receiving awards, so up for it in the quality of competition and fun. we have come full circle in junior showmen and scholars.

Roger, my husband, and I have attended 21 junior national Pack up all your camouflage gear and head to the Ike Hamilton shows, or “nationals” as some refer to them. We have literally Expo Center in West Monroe, La., July 15-20, 2012, for a week full watched some of the juniors grow up before our eyes. As a junior of competition, fun and memory making. There you will see the advisor this year, I have observed this year’s International Junior most hardworking young adults and best cattle are BRANGUS. Brangus Breeders Association (IJBBA) board of directors plan bj and raise funds for the 2012 Nationals. They are fully aware of ABOUT THE AUTHOR: their responsibilities and the integrity they must maintain as Janet Greuel served five years as Treasurer for IBA and has been a staple of they are watched by many other young people, other showmen the Brangus community since 1989 when her daughter first started showing. and the adults who expect them to lead the IBBA in the future. Dedicaated to the youth of this association, she has served on the IJBBA Advisory Committee for three years. Additionally, she is a member of the Mid Georgia Their hearts and souls go into making each year the best yet. Cattlewomen and Georgia Cattlewomen’s Associtaion. She is currently serving the Watch this group of juniors in action, and you will be behind me Georgia Farm Bureau women’s committee as District Chair. She and her husband most recently received the Georgia Cattlemen’s Assocation’s “Seedstock Producer in the line of THE PROUD. Last year, a tall young man came up to me and asked if I of the Year” Award. was one of the Greuels from Georgia. When I told him “yes”, he introduced himself as Josh Drews and his son, Matt, was in the current show. Later, I realized JUNIOR Ownership Deadline: that Terri Adams, a former MAY 19, 2012 Brangus queen, also had children JUNIOR Entry Deadline: in the show. To see former junior MAY 15, 2012 Late Junior Entries accepted until JUNE 1, 2012 members come back with their with $25 per exhibitor fee children is heart-warming.

IJBBA MEMBERSHIP Deadline: Competing in the show circuit is JUNE 1, 2012 such a family affair and attending to participate in NJBS Contests shows is often considered a family FUTURITY Entry Deadline: vacation.

JUNE 1, 2012 Late Futurity Entries accepted until 5:00 pm When you get to West Monroe on JULY 19, 2012 at $75 per entry for this year’s show, check out Entry booklet is now available online the schedule. The International at http://junior.gobrangus.com.

Brangus Auxiliary (IBA) will have a board meeting open to all Print copies will be mailed ONLY upon special request. Contact West Monroe, Louisiana Tyler at (405)207-6921 or tylerwdean@gmail.com if you have members and interested folks. questions or need a copy mailed to you.

July 15-21, 2012 IBA is not limited to only ladies; gentlemen may join.

NEW THIS YEAR: Owned Bull Show & Costume Contest Every year IBA awards Download your entry booklet today for complete rules and information. scholarships to deserving IJBBA

Make plans now to attend!!!

DEADLINES

2012 NATIONAL JUNIOR BRANGUS SHOW and FUTURITY

Brangus Journal may / june 2012 | 11

IJBBA CONNECTION NJBS is Coming

by Mackenzie GILLHAM IBBA QUEEN & IJBBA Director

T

he IJBBA Board of Directors is currently working to finalize plans for the 2012 National Junior Brangus Show and Futurity (NJBS). Dates for this year’s show are July 15-21, and it will once again be held in West Monroe, La. NOW is the time for juniors and their parents to start planning on attending and taking advantage of a week full of fun, games and friends. There are several activities throughout the week to take part in like contests, games, workshops and so much more! Our “Source of Champions” Sale will be on Thursday evening, July 19, for those out there who might be looking for their next black or red show heifer, while at the Awards Banquet on Friday evening, we will present a lot of neat awards to some very deserving juniors. New this year, we have added the costume contest where exhibitors will decorate their heifer in a unique costume. This should be plenty of fun and quite interesting to see what all shows up! The Juniors Nationals event is a great way for Brangus juniors and their families to make lifelong friendships with people from across the nation who share the passion for our great breed.

You can find the most current NJBS information online at junior.gobrangus.org. This year’s theme is military with the slogan being “The Few, The Proud, Brangus.” So do not forget to bring your camouflage decorations! The NJBS entry booklet is available online now, and NJBS entries are due May 15, 2012.

NJBS entries will be accepted until June 1, 2012, but there will be a late fee of $25 charged per exhibitor. If you are planning to attend, make sure and reserve your hotel rooms before the blocks start to fill up.

While I thoroughly enjoy everything about NJBS, my favorite part is easily Tuesday night’s Taste of States and Barnyard Olympics. Taste of States is a great way to get to sample foods from all across Brangus country, and I would have to say my favorite food would be Louisiana’s Crawfish Etouffee. Afterward, juniors break up into teams of eight for the Barnyard Olympics where an assortment of games awaits. My favorite memories definitely include someone getting dunked in the water trough.

Lastly, I would recommend all IJBBA members apply for a position on the IJBBA Board of Directors. Whether interested in a director position or the IBBA Queen/IJBBA Director position, serving on the Board presents a great opportunity to travel and represent the Brangus breed. I have personally loved being a part of such a great group and have had a great opportunity to meet not only my fellow IJBBA members, but also numerous IBBA and IBA members as well. bj 12 | may / june 2012 Brangus Journal

2011-2012 IJBBA Board of Directors

President Emily Smith, College Station, TX emily.smith2015@gmail.com

Vice President Alex Brull, Atchinson, KS abrull54@lvnworth.com

Ex-Officio Chelsie Meyer, Wayne, OK c_meyer12@yahoo.com

Secretary Kelsey Munoz, Pearland, TX kmunoz@munozcattlecompany.com

Reporter Luke Johnston, Waxahachie, TX jcccattle@yahoo.com

IBBA Queen Mackenzie Gillham, Maysville, OK mackenzie.l.gillham@occc.edu

Director Hunter Bosarge, Evergreen, AL hunterbosarge@hotmail.com

Director Jacob Brosh, Arakadelphia, AR jbrosh23@gmail.com

Director Thad Gorczyca, Harrah, OK thadgorczyca@yahoo.com

Director Connor Jackson, Waco, TX connorjackson@yahoo.com

IJBBA Advisory Committee Chairman Traci Middleton tracimiddleton@hotmail.com

Advisor Janet Greuel janet.greuel@gmail.com

Executive Committee Liason Steve Densmore s.densmore@bre.com

Advisor Rhumina Stofa rstofa@stofarosaranch.com

Director of Youth Activities Tyler Dean tylerwdean@gmail.com

Advisor Veronica Munoz vsmunoz@munozcattlecompany.com

Advisor Ginger Pritchard gingerdp@aol.com

Advisor Sharon McCreary mccrearyfarms@hotmail.com

THE FEW THE PROUD

BRANGUS 2012 National Junior

Brangus Show & Futurity SCHEDULE OF EVENTS Sunday, July 15 Thursday, July 19 8:00 am Cattle May Arrive - IKE Hamilton 8:00 am National Junior Heifer, Cow/ 7:00 pm IJBBA Board Meeting

Calf, & Bull Shows 8:00 pm IJBBA Board Dinner 12:00 noon Futurity Only Show Cattle Monday, July 16

Must Be In Place 8:30 am NJBS Cattle Check-In Begins

Lunch Served 12:00 noon NJBS Cattle Must Be In Place 1:00 pm IBA Meeting

Lunch Served 3:00 pm Salesmanship Contest 2:00 pm Exhibitor Orientation

Futurity Only Cattle Check-In 3:00 pm Contest Check-In Begins 4:00 pm “Source of Champions” Sale 4:00 pm Costume Contest

Heifers In Place 5:00 pm Opening Ceremonies 6:00 pm “Source of Champions” Sale 8:00 pm Putt-Putt Golf & Pizza Friday, July 20 Tuesday, July 17 8:00 am Showmanship Contests 7:00 am IJBBA Executive Committee 10:00 am “Old Timers” Showmanship

Meeting

Contest 7:30 am IJBBA Board & Queen Interviews 12:00 noon Lunch Served 8:00 am Hospitality Room Opens

Silent Auction Closes

Silent Auction Opens 6:00 pm IJBBA Membership Meeting & 10:00 am Stock Show U

Awards Banquet 12:00 noon Lunch Served Saturday, July 21 1:00 pm Team Fitting and Showing 8:00 am Futurity Show, Main Arena

Contest Animals must be out of barn by midnight.

4:00 pm Skill-a-thon Contest 7:00 pm Taste of States & Barnyard

Olympics Wednesday, July 18 9:00 am “Champions Challenge” Show

Bred and Owned Heifer and Bull PLEASE NOTE:

Shows ALL cattle must be in the barns by 12:00 noon Lunch Served 8:00am Tuesday through Friday.

12:30 pm IBA Scholarship Workshop Cattle will be released to tie-outs at 1:00 pm Calcutta Auction 4:00 pm Tuesday through Friday.

2:00 pm Speech Contest THIS SCHEDULE IS”TENTATIVE” AND 4:00 pm “Brangus Jeopardy” (Quiz Bowl) THEREFORE SUBJECT TO CHANGE

ACCOMMODATIONS Hilton Garden Inn (318) 398-0653 400 Mane Street, West Monroe, Louisiana $113.00 Double or King; $119.00 Junior Suite Block cut-off date: JUNE 30th

Quality Inn and Suites (318) 387-2711 503 Constitution Drive, West Monroe, Louisiana $65.00 King; $70.00 Double; $80.00 King Suite Block cut-off date: JULY 1st

Holiday Inn Express (318) 807-6000 603 Constitution Drive, West Monroe, Louisiana $105.00 Double or King; $119 King Suite Block cut-off date: JUNE 24th

hamption inn (318) 938-2800 604 Mane Street, West Monroe, Louisiana $110 Double or King, up to 2 adults Block cut-off date: JUNE 15th

All hotels listed above have room blocks under “National Junior Brangus Show” *Please make sure and honor the block cut-off dates listed above. It is the only way to guarantee rooms will be available at the rate listed as well as help IJBBA earn some credit with these hotels.

For more information or your entry booklet, visit junior.gobrangus.com.

Brangus

JOURNAL

Yes, I want to receive my subscription to the Brangus Journal!

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Detach form and use the contact information below to send it back to us: IBBA 5750 Epsilon San Antonio, Texas 78249 Fax: (210) 696-8718 Email: Brittni Drennan brittni@int-brangus.org

Be looking for your invoice in the mail. Payment must be received before subscription is recorded. *As part of the membership package, IBBA members receive a free subscription to the Brangus Journal.

A $30 fee is required for the option to upgrade to first class mailing.

Brangus Journal may / june 2012 | 13

Marketing Update The Four “P’s” of MarketingPart 3

by Ben SPITZER IBBA MARKETING PROGRAMS DIRECTOR

Placement: Letting The World Know About You

A

few issues ago, we started a discussion on the Four “P’s” of Marketing; Product, Placement, Price and Promotion. In the last issue we covered Product.

If you need to catch up you can find all previous issues of the Brangus Journal online at www.gobrangus.com under the publications tab.

In this, our Global Issue of the Brangus Journal, placement fits very nicely. With all commerce moving toward a global marketplace, placement is more important than ever. By using new avenues of communication as well as the tried and true methods, placing your product in front of a large audience is now easier and cheaper than ever.

When you consider placement of your product, it is best to start at home. Your involvement (or lack thereof) in your local cattle community sets you up for long-term success. Are your genetics in focus with the needs of your neighbors’ commercial cow herds? Are you recognized as a leader in your local community?

A majority of customers for most successful seedstock operations are located within a 150 to 250 mile radius of their operation. It just makes sense. If your neighbors do not know who you are and are not familiar with your product, what makes you think others living more distant will be aware of what your product contributes to the beef industry? If you are not already, I would encourage you to get involved with the appropriate county, state and regional grassroots cattle organizations. Also do not neglect involvement with civic organizations in your immediate area.

Attendance and participation are also important on a national level. This year IBBA made a great impression on over 6,000 National Cattlemen’s Beef Association (NCBA) members in Nashville, Tenn., at the Cattle Industry Convention and NCBA Trade Show. Brangus breeders who participated in the event were instrumental in making a lasting impression on cattle industry members at the convention. IBBA staff is already planning for even better ideas on how to promote Brangus to the beef industry at NCBA 2013. Be sure to get your operation on the list of participants for the 2013 meetings, and do that today.

This is a “cannot miss event” for anyone serious about the beef business and expanding their marketing program for Brangus genetics. If you have not heard, next year’s NCBA Convention will be February 6-9, 2013, in Tampa, Fla. Make plans now to attend!

14 | may / june 2012 Brangus Journal

Participation in the Brangus Global Roundup is another great way to expose your operation and genetics to the world.

The last several years we have averaged over 250 guests to this International promotional event. The Global Roundup provides an arena for IBBA members who may not participate in the show ring to capitalize on a significant audience with our foreign guests who attend the Houston Livestock Show and Rodeo. The Roundup features information on each participating operation and gives participants an opportunity to showcase live cattle from their ranches to International guests.

Some IBBA members have traveled internationally to visit with ranchers all over the world and inform them of what they have to offer. This has been very rewarding for those members as the have seen firsthand the environment and present conditions.

This also adds a personal connection with beef producers outside our borders. If you are interested in getting more involved with International marketing, the IBBA International sub-committee would be a good place to start.

When it comes to placement, the choice is yours as to how and where you market your genetics. Whether you stay close to home or enlarge your focus to go around the world, the need for Brangus genetics is strong and growing. Take the initiative, and take an active role in placing your genetics to a broad audience.

As always, if we can ever be of assistance, please get in contact with Brangus Marketing Programs staff. We would be more than pleased to help. bj ABOUT THE AUTHOR: Ben Spitzer grew up in the cattle business with his family involvement going back several generations and has included both commercial cattle and registered cattle of several breeds. His family has been in the Brangus seedstock business since 1982.

Spitzer served as Communications/Member Services Director for the Red Angus Association of America (RAAA) in Denton, TX. Prior to joining the staff at IBBA, he managed a registered Brangus operation in Georgia.

Ben was a founding member of the National Cattlemen’s Beef Association (NCBA) Young Producers Council (YPC) and served as the YPC delegate to the NCBA Membership Committee. He served as Chair of YPC in 2010 and now serves in an advisory role to YPC as Immediate Past Chair.

As Marketing Programs Director, he oversees IBBA’s Commercial Marketing Programs as well as advertising and promotion of the Brangus breed.

Brangus Journal may / june 2012 | 15

T S E B E H T Y L N O G N I R E F OF

IN BRANGUS

1BN00014 TCB CATAWBA

WARRIOR R532

Reg.# R10009407 Sire: SR Cadence Warrior H823 MGS: Aces TF Wrangler 145/8 BW

WW

YW

Milk

TM

-2 0.87

38 0.79

72 0.79

23 0.27

42

10%

10%

10%

4%

3%

SC

REA

IMF

FAT

1.3 0.79 0 0.016 0.87 0.79 0.72 0.77 3%

3%

Ranks No. 1 for 2011 registrations in the entire Brangus breed!

Brangus multi-trait leader at No. 15 for YW, No. 11 for SC, No. 17 for REA. One of only four YW trait leader bulls with negative BW EPD.

No. 1 in the breed 1RB00106 BKC

u

Multi-Trait Superiority

u

Calving Ease

LONGEVITY 1101X

Reg.# RR10163623 Sire: SUREWAYS LEGACY MR 060S MGS: WINDAC PREDOMINANT BW

WW

YW

Milk

TM

1.5 0.32

15 0.24

25 0.17

3 0.09

11

SC

REA

IMF

FAT

0.2 0.18 0.04 0.002 0.32 0.1 0.07 0.08

Longevity is named for the long-lived production of his highly regarded dam which produced this young bull at 16 years of age. Look to Longevity to add staying power to your herd.

This bull was an early standout at BKC Ranch, a herd known for outstanding Red Brangus cattle with mass, power and eye appeal.

New Red Brangus Sire

u

Maternal

u

Excellent Phenotype

16 | may / june 2012 Brangus Journal ©2012 CRI

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Brangus Journal may / june 2012 | 17

membership Welcome New Members AREAS 1, 2 & 8

Directors: Fred McCreary, Ron Flake & Robert Field

STEVE HALL, MONTGOMERY FARMS, MOULTON, AL GREG & NANCY HALL, GNH RANCH, DENTON, AR JASON LEA, CALLIE CATTLE CO, SONTAG, MS

Area 10

Director: Larry Parker & R. L. Robbs

SHANE & JOYLN SMITH, TEXAS CANYON BRANGUS, DRAGOON, AZ

Areas 7 & 9

Directors: Steve Densmore, Don Cox, Angelo Zottarelli & Brandon Belt

GENEX

ALLEN SMITH, JOURDANTON, TX DONALD ROGERS, ELKHART, TX BRIAN SHOOK, CIRCLE S RANCH, CHINA, TX KENNETH GENTILE, TERRA DI GENTI, KATY, TX JIM PERRY, CAMINO BRANGUS, DENISON, TX

CUSTOM COLLECTION SERVICES Trust the group collecting high quality semen from more bulls than any other organization.

Genex Baton Rouge and Genex Alabama are your full service custom collection facilities

v Domestic and export facilities to meet your collection needs v Semen marketing programs available on all custom bulls v High quality housing facilities where bull care, health and safety are a top priority v Custom storage and shipping of semen and embryos v On-ranch collection services available v Thousands of visitors tour our facilities every year, put your bull on display for the world to see

Genex Alabama

200 Valhalla Road Southeast Fort Payne, AL 35967 Ph: 256-845-2530

Genex Baton Rouge 2288 Gourrier Avenue Baton Rouge, LA 70820 Ph: 225-578-3292

www.crinet.com 18 | may / june 2012 Brangus Journal

©2012 CRI

A3156-042

MEMBERSHIP

P

Greuel Family Brangus Receives Award

ERRY, GA --- The Georgia Cattlemen’s Association (GCA) honored a local cattle producer at its Cattlemen’s Ball on Friday, April 6, 2012, hosted in conjunction with the 51st annual convention and trade show and 15th annual Georgia Beef Expo in Perry, Ga. Mid-Georgia Cattlemen’s Association members Roger and Janet Greuel of Greuel Family Brangus from Brooks, Ga., were recognized as the state association’s Seedstock Cattlemen of the Year.

“Each year, GCA recognizes outstanding cattlemen. They work hard throughout the year running efficient farms and raising great cattle. They are an asset to their community as well as the cattle industry,” said Steve Blackburn, 2011-2012 state association president.

The Cattlemen of the Year awards are sponsored by Fuller Supply Company and Agri-Labs. Each year, nominations are given from local chapters and county agents for the award.

“We are delighted to have so many cattlemen nominated for these awards, and we really appreciate the Greuels for their work promoting beef in Georgia,” said Josh White, Georgia Cattlemen’s executive vice president.

Blackburn said the state group is very thankful for the Greuel family and all of their extraordinary accomplishments, not only to promote the Georgia Cattlemen’s Association, but the beef industry as a whole. bj

JULY 19, 2012

Roger & Janet Greuel of Greuel Family Brangus receiving the 2012 Mid-Georgia Cattlemen’s Association’s Seedstock Cattlemen of the Year Award.

Georgia Cattlemen’s Association was established in 1961 as a grassroots organization to unite cattle producers to advance the economic, political and social interests of Georgia’s cattle industry. The association now boasts a membership of nearly 5,000, including cattlemen and women of all ages and backgrounds. Based in Macon, there are more than 80 chapters spanning the entire state supporting all aspects of beef cattle, from pasture to plate.

For more information contact: Dallas Duncan, director of communications and youth activities, Dallas@gabeef.org or Josh White, executive vice president, Josh@gabeef.org.

A proven source for your next Champion!

Broken A Ultima 14U2

Sale starts at 6:00 P.M. Ike Hamilton Expo Center, West Monroe, Louisiana

Sold by Broken A Ranch in 2009 Sale to Callie Scott.

Held in conjunction with the National Junior Brangus Show.

2010 Reserve Grand Red Female 2009-2010 Show Heifer of the Year

CX Ms Home Run 197/W Sold by Cox Excalibur Brangus in 2010 Sale to Mackenzie Gillham.

2011 Grand Champion Red Female

Now accepting heifer consignments and semen donations. If interested please contact any IJBBA Board Member or Tyler.

Brangus Journal may / june 2012 | 19

Sales report Spitzer Ranch Professional Cattlemen’s BRANGUS Bull and Customer Commercial Female Sale

T

he Spitzer family celebrated thirty years of being commercial cattlemen will sit here and outbid the registered Brangus Seedstock Producers with their best bull sale to breeders for a bull, they must be absolutely convinced our bulls date and a nice offering of commercial Brangus females make them money.” from the cow herds of their customers. Over that 30The high selling bull was WTN Catawba Warrior X085 from the year time span, Spitzer Ranch has positively staked out the claim herd of 10-year cooperators in the Spitzer Ranch Alliance, Will as “providing genetics and services to enable cow-calf producers and Nola Taylor. He is a phenotypically attractive and genetically to be successful”. Their no-nonsense focus on and commitment to powerful Brangus sire who sold to neighbor and repeat customer the needs of commercial beef operations has become well known Burton Family Farms, Westminster, S.C., at $5,200. This bull throughout the was sired by the Spitzer Ranch bred senior herd sire Southeastern TCB Catawba Warrior R532 who currently resides U.S. They have a at the GENEX AI Stud. He was flagged as a Calving reputation as the Ease sire with a BW EPD of -2 (Top 10% Rank) “go-to” operation and an actual BW of only 71 pounds. X085 also for soundly had an YW EPD of 56, which gave him a Top 20% developed, Rank compared to all Brangus Non-Parent Bulls. a t h l e t i c , Additionally, X085 Ranked in the Top 1% for Scrotal functional and Circumference EPD and Top 10% for REA EPD with durable bulls with a REA Ultrasound Scan of 14.2 sq. in. Overall, he had the right genetics a Top 20% or better Ranking in six EPD categories. to put pounds Close on the heels of the top seller was the on the ground tremendously powerful growth bull, SR Piute Warrior and dollars in the X023. When everyone quit waving bids he sold to A nice crowd was on hand for the 2012 Spitzer Ranch Sale. Just a couple shy of 100 enjoyed the hamburger lunch with customary fixings. pockets of their long time customer Teague Farms, Syler City, N.C., customers.

The for $4,700. He is Spitzer Ranch exclusive Curve Bender Index (CBI) a rare package of has become the standard of excellence for identifying growth, ranking bulls siring calves with lowered birth weights and yet in the Top 1% rapid gain to weaning and yearling ages. of all Brangus Buyers and bidders from Arkansas, Florida, Non-Parents for Georgia, Mississippi, North Carolina, South Carolina, both WW and Tennessee and Texas demonstrated confidence in the YW EPDs and Curve Bender Index genetic program by purchasing SC. Additionally, 22 yearling Brangus bulls with a gross of $64,200 to his muscle mass average $2,918. An extra fancy set of females supplied places him with

by Spitzer Ranch bull customers sold immediately a Top 4% Rank after the bull sale. Eighteen head of Brangus and for REA EPD (L to R) Paul Walker, Craig Walker and Doc and Patricia Spitzer Brangus Crossbred yearling heifers averaged $1,151 and he Ultrasound The Walker Family of Craig Acres Farm of Ninety Six, S.C., was the 2012 while six head of Brangus and Brangus Crossbred Scanned a fantastic addition to the SPITZER RANCH Customer Honor Roll. pregnant two-year-olds (4 were pairs by sale day) marbling of 3.98% sold for an average of $1,625. The vast majority of attendees were IMF with a 13.04 sq. in. REA scan. many time repeat buyers of the powerful genetics from the Spitzer Rounding out top selling bulls was the $4,200 bid for the very Ranch program. popular SR Medicine Man Warrior X005 sired by the Brangus “But what we are the most proud of,” John Spitzer said, “is that Summit Sire PR Elixir 698L3. He sold to another repeat customer, these customers are all commercial cattlemen with well thought Pat Pfeil, McCarlton Partners, Arcadia, Fla. Possessing probably out profit objectives. When these very practical, profit driven the most balanced EPD profile of all Calving Ease bulls in the 20 | may / june 2012 Brangus Journal

Sale Report sale, his Ultrasound Scan of a 13.37 sq. in. REA and 3.80% IMF sure did not hurt in making him extremely attractive to bidders in attendance.

Topping the commercial female sale with a bid of $1,675 each was an extra nice pair of ¾ Brangus two-year-olds with babies at side going to Richard Hyatt at Sunburst Beef, Waynesville, N.C. These ¾ Brangus females were consigned by Choestoea Farm, Reid and Jack Arnold, Westminster, S.C., and exhibited two generations of Spitzer Ranch Brangus bulls with their calves sired by Angus bulls as examples of their well planned and structured Brangus X Angus two breed, rotational crossbreeding system. A fancy pen of straight Brangus led the open yearling heifer category going to Jason Reed, Chatsworth, Ga., on a bid of $1,275 each.

Every year since 2004, the folks at Spitzer Ranch add another operation to their Customer Honor Roll. This year’s honorees were Craig Acres Farm, The Walker Family of Ninety Six, S.C. who were represented by father and son, Paul and Craig Walker. The Walkers have been repeat bull customers for well over 20 years and have actively promoted Spitzer Ranch and Brangus cattle in their area of the state. They, and other loyal customers just like them, are just the kind of people who make the cattle business such a great industry, and the kind that keeps Spitzer Ranch in business and always striving to be better suppliers of seedstock to the commercial cattleman.

The 2013 SPITZER RANCH PROFESSIONAL CATTLEMEN’S BRANGUS BULL SALE and CUSTOMER COMMERCIAL BRANGUS FEMALE SALE are set for Saturday, February 23, 2013. Please mark your calendar as to not miss out on an even better set of Brangus Bulls and a super set of Commercial Brangus Crossbred Females.

A personal invitation is extended if you wish to be added to their mailing list.

Their newsletters always provide current Bull Test Performance Reports as well as educational tips, inspiration and insights into a variety of timely topics of interest to those cattlemen whose goal is increased profitability. Call (864) 972-9140, write

(continued)

SPITZER RANCH, 1511 HWY 59, Fair Play, SC, 29643 or send an email note to spitzeranch@mindspring.com. Be sure to visit them at www.srbulls.com and follow their posts and “Quote of the Week” on Facebook. bj

Brangus Journal may / june 2012 | 21

Feature Australian Buyers Provide Solid Endorsement for Ultrablack

T

he first Australian seedstock sale carrying a significant number of Ultrablack Brangus cattle has produced a result well above pre-sale expectations, with an even line of 179 PTIC registered heifers averaging better than $1,760 at auction. The term ‘Ultrablack’ refers to a composite Angus-derived animal carrying 18pc Bos Indicus, via a three-eighths Brangus sire used over a purebred Angus. Ultimately, the composite will be stabilized through multi-generation breeding.

One of the prominent drivers behind the Ultrablack breeding movement in Australia, Euan and Kay Murdoch’s Nindooinbah enterprise near Beaudesert, held its inaugural stud female sale on Friday, March 23, 2012, before an enthusiastic bidding gallery.

Nindooinbah is the focus for one of Australia’s largest and most intensive embryo transfer (ET) and artificial insemination (AI) breeding programs, generating large numbers of Angus, Brangus and Ultrablack calves using elite U.S. and Australian genetics.

Friday’s inaugural female sale was something of an acid test for the breed type, which aims to provide a higher level of adaptation than Angus for use in northern breeding herds, while preserving high carcass merit and fertility. With no previous volume sales of Ultrablack cattle sales in Australia to benchmark expectations, some buyers attended the sale with an anticipation of paying around $1,200-$1,300 to secure foundation heifers, but they were pushed considerably further than that by sustained bidding strength on the day. The sale saw a total clearance of 179 Ultrablack heifers, rising 18 months of age and PTIC to quality Ultrablack, Angus or three-eighth Brangus sires. Buyers were active from the Atherton Tablelands and Charters Towers in North Queensland, a wide area of the Darling Downs, South Burnett, Mary Valley and southeast Queensland regions, and south as far as Walgett in New South Wales (NSW). Cattlemen operating online via AuctionsPlus also lent solid support with more than 20 users logged-on from a wide area of NSW and Queensland. Main AuctionsPlus bidding strength came from Walgett (NSW), Dalby and Kingaroy districts in Queensland.

Top-priced heifer at $2,800 was Nindooinbah F175, an August 2010 AI calf by well-rated U.S. Brangus sire Suhns Next Step 331R7, out of the Lawsons Angus dam, Lawsons Gar Tank B1445. The heifer was PTIC to Burtins Transformer (U.S.).

The buyer was an AuctionsPlus client, Thendara Pastoral Co, Charters Towers.

Next best at $2,750 was an ET daughter of Ltd of Brinks 415T28 (U.S.), out of donor Angus cow, Lawsons Yield Grade A470. She was sold in-calf to Brangus sire, Csonka of Brinks 22 | may / june 2012 Brangus Journal

Source: BEEF CENTRAL AUSTRALIA’S BEEF CATTLE NEWS beefcentral.com

(U.S.) to volume buyer, Ian Cameron, Cameron Ultrablacks, the Gums, on Queensland’s western Darling Downs. Cameron Ultrablacks put together a line of 29 heifers for a $1,891 average.

A price of $2,600 was achieved twice, firstly for a Lambert of Brinks (U.S.) ET daughter out of Lawsons Henry VIII, bought

by Ian Francis Training Stables, Widgee; and again for a Csonka of Brinks (U.S.), an AI daughter out of Lawsons Integrity A1906, bought by long-distance buyer, Stephen Pearce, Telpara Hills Brangus Stud, Atherton, North Queensland.

A number of volume buyers operated at the sale, putting together lines of Ultrablack heifers for different applications.

Volume buyers included the following: • Cameron Angel, Belbroughton Holdings, Gympie, who bought 25 Ultrablack heifers averaging $1,752 • Lindore family, Melrose Station, Killarney - 38 heifers averaging $1,757 • Bydand Pastoral Co, Beaudesert - 17 U/B heifers and Angus cows avg $2,185 • Claudia Holdings, Tallebudgera - 19 U/B heifers and Angus cows avg $1,723 • Justin and Kate Boshammer, Elgin, Condamine - 12 U/B heifers and Angus cows avg $2,329 • Steve Taylor, Moriah, Chinchilla – 13 U/B heifers avg $1,369 • Gary Edwards, Edwards Rural Solutions, operating for various NSW clients – 18 heifers and cows avg $1,888 • Jondaryan Angus, Jondaryan – 11 females avg $2,181 • Doyle Group, Undabri, Goondiwindi – 38 heifers and cows avg $1,565 • Australian Bonsmara, Beaudesert – 12 heifers avg $1,700 • Thendara Pastoral Co, Charters Towers – 18 heifers avg $1,866 • Leister Calvert, Dalby – 13 females avg $1,800.

In total, Nindooinbah’s inaugural female sale saw 287 head sold for a gross of $529,300 to average $1884.

Nindooinbah manager Nick Cameron, second from right, with buyers Robert Mackenzie, Moyallen, Morven; Steve Taylor, Moriah, Chinchilla; and Cameron Angel, Belbroughton Holdings, Gympie.

Collectively the group bought 38 registered heifers.

Nindooinbah principal Euan Murdoch, centre, with heifer buyers Stephen Pearce, Telpara Hills, Atherton (left) and Ian Cameron, Cameron UltraBlacks, The Gums. The pair bought 30 heifers in total.

Artículo Los compradores australianos endosan el “Ultranegro” con unanimidad

Fuente: BEEF CENTRAL Beef Cattle News de Australia beefcentral.com

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a primera subasta de pie de cría australiano con un número significativo de ganado Brangus Ultranegro ha producido un resultado bien por encima de las expectativas previas a la subasta, con un linaje de 179 vaquillonas registradas y cargadas (según una prueba de preñez), dando un promedio por encima de $1,760 por cabeza en la subasta. El término “Ultranegro” se refiere a un animal compuesto derivado del Angus que lleva un 18% Bos indicus, vía un semental 3/8 Brangus apareado con una vaca Angus de raza pura. Con el tiempo, esta composición se estabilizará a través de apareamientos entre múltiples generaciones.

Unos de los promotores más destacados del movimiento de la cría de los Ultranegro en Australia son Euan y Kay Murdoch en su operación llamada Nindooinbah, cerca de Beaudesert, Queensland; ellos tuvieron su subasta inaugural para hembras de reproducción el viernes, 23 de marzo de 2012, con un grupo de pujadores entusiastas. Nindooinbah es el núcleo de uno de los programas de cría más grandes y más intensivos de Australia en cuanto a la transferencia de embriones (TE) y la inseminación artificial (IA), que está generando gran cantidad de becerros Angus, Brangus y Ultranegro usando genética élite de Estados Unidos y de Australia.

Esta subasta inaugural de hembras fue la prueba de fuego para ese tipo de raza, que trata de proveer un nivel de adaptación más alto que el Angus de raza pura para uso en los hatos de cría del norte del país, mientras que conserva el alto mérito de canal y la fertilidad del Angus. Sin tener ninguna subasta previa con una cantidad de ganado Ultranegro, que pudiera hacer de punto de referencia para las expectativas, algunos compradores asistieron a la subasta esperando pagar unos $1,200 a $1,300 para las vaquillonas de fundación, pero tuvieron que subir sus precios considerablemente debido a la fuerte puja sostenida del día. La subasta vio la venta total de las 179 vaquillonas Ultranegro, con casi 18 meses de edad y cargadas (según una prueba de preñez) por sementales de calidad Ultranegro, Angus o 3/8 Brangus. Los compradores activos representaron una vasta región geográfica desde las mesetas de Atherton y Charters Towers al norte del estado de Queensland, una amplia zona desde las colinas de Darling, South Burnett, Mary Valley y del sudeste de Queensland hacia el sur hasta Walgett en el estado de New South Wales (NSW). Ganaderos que estaban pujando en línea vía AuctionsPlus también apoyaron mucho a la subasta con más de 20 usuarios en línea, de tanto NSW como Queensland. Los principales grupos de pujadores de AuctionsPlus eran de los distritos de Walgett (NSW), Dalby y Kingaroy (Queensland).

La vaquillona que a mayor precio ($2,800) se vendió fue

Nindooinbah F175, una becerra de IA nacida en agosto de 2010, padreada por el bien calificado semental Brangus de EE.UU. – Suhns Next Step 331R7, producto de la vaca Lawsons Gar Tank B1445 de propiedad de Lawsons Angus. La vaquillona cargada (según una prueba de preñez) por Burtins Transformer (de EE.UU.). El comprador fue Thendara Pastoral Co., de Charters Towers, un cliente de AuctionsPlus.

La del segundo precio más alto ($2,750) fue una hija por TE de Ltd of Brinks 415T28 (de EE.UU.), producto de la vaca donadora de Lawsons Angus, Yield Grade A470. Fue vendida cargada por un semental Brangus – Csonka of Brinks (de EE.UU.) a un comprador de varios animales, Ian Cameron, de Cameron Ultrablacks, de Gums, en las colinas occidentales de Darling en Queensland.

Cameron Ultrablacks formó un grupo de 29 vaquillonas con un promedio de $1,891.

El precio de $2,600 se logró dos veces: primero, para una hija por TE de Lambert of Brinks (de EE.UU.) de Lawsons Henry VIII, comprada por Ian Francis Training Stables, de Widgee; y nuevamente por una hija de IA, padreada por Csonka of Brinks (de EE.UU.), producto de Lawsons Integrity A1906, comprada a larga distancia por Stephen Pearce, Telpara Hills Brangus Stud, Atherton, del norte de Queensland.

Un buen número de compradores de varios animales empezaron a formar un linaje de vaquillonas Ultranegro para diferentes aplicaciones. Estos compradores a volumen incluyeron los siguientes: • Cameron Angel, Belbroughton Holdings, Gympie, quien compró 25 vaquillonas Ultranegro a un promedio de $1,752 por cabeza • La familia Lindore, Melrose Station, Killarney – 38 vaquillonas a un promedio de $1,757 • Bydand Pastoral Co., Beaudesert – 17 vaquillonas Ultranegro y vacas Angus, a un promedio de $2,185 • Claudia Holdings, Tallebudgera – 19 vaquillonas Ultranegro y vacas Angus, a un promedio de $1,723 • Justin y Kate Boshammer, Elgin, Condamine – 12 vaquillonas Ultranegro y vacas Angus, a un promedio de $2,329 • Steve Taylor, Moriah, Chinchilla – 13 vaquillonas Ultranegro a un promedio de $1,369 • Gary Edwards, Edwards Rural Solutions, a nombre de varios clientes en NSW – 18 vaquillonas y vacas, a un promedio de $1,888 • Jondaryan Angus, Jondaryan – 11 hembras a un promedio de $2,181 • Doyle Group, Undabri, Goondiwindi – 38 vaquillonas y vacas, a un promedio de $1,565 • Australian Bonsmara, Beaudesert – 12 vaquillonas a un promedio de $1,700 • Thendara Pastoral Co., Charters Towers – 18 vaquillonas a un promedio de $1,866 • Leister Calvert, Dalby – 13 hembras a un promedio de $1,800

La subasta inaugural de hembras de Nindooinbah vendió 287 cabezas, para un total bruto de $529,300 y un promedio de $1,884.

Brangus Journal may / june 2012 | 23

Feature

(continued)

Heard From the Buyers Stephen Pearce

Telpara Hills Brangus Atherton, North Queensland

S

tephen Pearce, manager at Telpara Hills Brangus in Atherton North Queensland, sees Ultrablacks providing an extension for his existing Brangus seedstock business.

“UltraBlacks for us offer a pretty unique opportunity to fill our goal of delivering a tropically-adapted Angus into a range of northern Australian markets,” he said. “For those bull clients in the tick-free zone of the Mitchell/Flinders grass downs country from Hughenden west, we see a real opportunity for Ultrablack bulls to work over those Brahman-type cows that survive well in that environment but do not necessarily offer the broadest range of market opportunities.”

“One of the comments we frequently hear back from clients in that region is that those (pure) Angus bulls are going out and doing as great job in terms of calf-getting, but that they are burning out – it’s a fraction too tough for them. We see the Ultrablack, either in its current form or mated to a three-eighths Brangus providing a little higher adaptation, offering heterosis over the Brahman cow, as well as a slick coat, better heat tolerance and adaption, all while injecting some carcass quality back into the calves,” Pearce said.

“We know the Australian cow herd is moving further north, yet the progeny of those breeders is increasingly coming back into the southern feeder market. We’re now seeing three prices in grower cattle: a Brahman price, a crossbred price, and a black price. For that reason, we see a strong future for Ultrablacks and three-eighths Brangus in different geographic areas of northern and western Queensland.”

Pearce said Friday’s Nindooinbah female sale was really about ‘testing the waters’ for the Ultrablack tropically adapted breed type in Australia.

“They have been tremendously successful in the southern regions of the U.S., and this sale is a turning point for them in Australia,” he said.

Steve Taylor Moriah, Chinchilla

“I

t’s an experiment for us as this stage, but I am highly supportive of the genetic progress that the Angus breed has made, and this is being transferred into these Ultrablack cattle, which are heavily influenced by objective measurement on carcass and production traits,” Taylor said.

He will establish a multiplication-breeding nucleus at his Moriah, Chinchilla property to produce herd bulls for 24 | may / june 2012 Brangus Journal

use in his breeding program in Wetlands near Augathella, in central western Queensland. Currently, the Taylors are running a ‘parallel’ herd bull generation unit based on Angus bulls over Brahman-influenced females.

“One of the big attractions in these Ultrablacks is the sheer depth of objective measurement on carcass, fertility and productivity traits they carry,” Taylor said. “We have to have function as well as adaptation, but the carcass data, also, is paramount. I believe the real travel of Angus traits into the north is going to be carried by animals carrying some adaptation, so this (Ultrablack) is a really positive direction to take.”

“We’re in a tick-free area at Augathella, so parasite challenge is not the issue, but a slick coat, a little bit more leg and mobility above the pure Angus I think is going to be very positive. And it’s incrementally going to move its way further north as those producers seek a more versatile animal suited to different markets.”

Taylor said another desirable trait that was not glaringly obvious was the animals’ natural poll gene.

“Animal welfare issues are knocking on our door, and with the Angus breed type, it’s impossible to buy a horned one with no recessive impediment.”

“I would be the last one to criticise Brahman cattle – they have made tremendous inroads into northern Australia’s harsher environments.

However, each beef producer’s charter is the linkage between their particular environment and the consumer’s plate. These (Ultrablack) cattle are the conduit to do that more successfully,” he said.

Cameron Angel

Belbroughton Holdings, Gympie

C

ameron Angel will use his foundation Ultrablack heifers to breed commercial herd bulls for use over Brahman breeders on his leased country further north and west in Central Queensland.

“I’m looking for meat quality and fertility, and these heifers have been heavily measured and selected for these traits through their background,” Angel said. “There is some predictability about them that is hard to find in other options, meaning we know with greater confidence how they will perform. And that little bit of adaptation will just give them an edge over straight Angus bulls in Central Queensland.”

“I monitor and measure everything I do in my own cattle, and that’s a key reason I came to buy these Ultrabacks – because of the depth of performance recording they carry. As a line of sale stud heifers, they were also extraordinary even,” he said. bj

Artículo

(continua)

Oigamos de los compradores Stephen Pearce

Telpara Hills Brangus Atherton, norte de Queensland

S

tephen Pearce, gerente de Telpara Hills Brangus en Atherton, norte de Queensland, piensa que los animales Ultranegro proporcionarán una ampliación de su negocio Brangus existente de reproductores de raza pura.

“Para nosotros, los Ultranegro ofrecen una oportunidad única para lograr nuestra meta de entregar un Angus adaptado a los trópicos a los mercados del norte de Australia,” dice él. “Para los clientes que compran toros en la zona libre de garrapatas del territorio Mitchell/ Flinders de colinas gramináceas, de Hughenden hacia el oeste, vemos una verdadera oportunidad para los toros Ultranegro para trabajar con las vacas tipo Brahman que sobreviven bien en ese ambiente pero que no necesariamente ofrecen la gama más amplia de oportunidades en cuestión de mercados.”

“Uno de los comentarios que oímos con frecuencia de los clientes de esa región, es que los toros Angus de raza pura se desempeñan bien en términos de dejar a las hembras preñadas, pero que se están quedando acabados o quemados – es un poco demasiado difícil para ellos. Vemos al Ultranegro, ya sea en su forma actual o apareado con un 3/8 Brangus, como animales mejor adaptados, que le ofrecen la heterosis a las vacas Brahman, junto con el pelaje satinado, la mejor tolerancia y adaptación al calor, y además, inyectando cierta calidad de canal en sus becerros,” dice Pearce.

“Sabemos que el hato de vientres australiano se está moviendo más hacia el norte; sin embargo, la progenie de esos animales de cría está regresando cada día más al mercado de engorda del sur. Ahora estamos viendo tres precios para el ganado en engorda: un precio Brahman, un precio para las cruzas y un precio para el ganado negro. Es por eso que vemos un sólido futuro para los Ultranegro y los 3/8 Brangus en diferentes zonas geográficas del norte y del oeste de Queensland.”

Pearce dijo que la subasta de hembras Ultranegro de Nindooinbah realmente fue una “exploración del mercado” para este tipo de raza adaptada a los trópicos australianos.

“Han tenido un tremendo éxito en las regiones del sur de Estados Unidos y esta subasta ha sido un momento decisivo para el Ultranegro en Australia,” comentó Pearce.

Steve Taylor Moriah, Chinchilla

“E

n estos momentos, éste es un experimento para nosotros, pero yo apoyo mucho al progreso genético que se ha hecho con la raza Angus, y eso se está trasmitiendo al ganado Ultranegro, muy influenciado por la mensuración objetiva de las características de canal y de producción,” dijo Taylor.

Él establecerá un núcleo de cría de rápida multiplicación en su propiedad Moriah, en Chinchilla, para producir sementales de hato para uso en su programa de cría en Wetlands, cerca de Augathella, en el centro-oeste de Queensland. En la actualidad, la familia Taylor está administrando una unidad “paralela” de sementales de hato de generación basado en toros Angus que aparean las hembras con influencia Brahman.

“Uno de los grandes atractivos de estos Ultranegro es la enorme profundidad de mensuración objetiva que poseen con respecto a las características de canal, fertilidad y productividad,” dijo Taylor.

Tenemos que tener función, así como adaptación, pero los datos de la canal son primordiales. Yo creo que el verdadero viaje de las características del Angus hacia el norte será llevado por animales que tienen cierta adaptación, por lo tanto, el Ultranegro es un paso positivo por ese camino.”

“Estamos en una zona libre de garrapatas en Augathella, de modo que el desafío de los parásitos no es un problema, pero yo creo que será muy positivo tener un pelaje sedoso, patas un poco más largas y mayor movilidad que el Angus de pura raza. Y el movimiento se incrementará siempre más hacia el norte, a medida que esos productores buscan animales más versátiles que se adaptan a diferentes mercados.”

Taylor dijo que otra característica deseable que no fue inmediatamente obvia era el gen de la falta de cuernos de esos animales por naturaleza.

“Yo sería el último en criticar al ganado Brahman – éstos han hecho enormes avances hacia los ambientes más rigurosos del norte de Australia. Sin embargo, la escritura de cada productor de carne de res es la conexión entre su ambiente en particular y el plato del consumidor.

Este ganado Ultranegro es el conducto que permitirá hacerlo con mayor éxito,” dijo.

Cameron Angel

Belbroughton Holdings, Gympie

C

ameron Angel usará sus vaquillonas Ultranegro de fundación para criar sementales para hatos comerciales para aparear con vientres Brahman en su territorio arrendado más al norte y al oeste del centro de Queensland.

“Estoy buscando la calidad de la carne y la fertilidad, y estas vaquillonas tienen muchísima mensuración y fueron seleccionadas conforme a esas características a través de todos sus linajes,” dijo Angel.

Tendremos previsibilidad con ellas, lo cual es difícil de encontrar en otras opciones; quiero decir que sabemos con mayor confianza cómo éstas hembras se desempeñarán. Y ese poquito de adaptación les dará justo suficiente ventaja sobre los toros Angus de pura raza en el centro de Queensland.”

“Yo monitoreo y mido todo lo que hago con mi propio ganado, y esa es la razón principal por la que vine a comprar estas Ultranegro – debido a la profundidad de los registros de desempeño que poseen.

Como linaje de vaquillonas de cría que fueron subastadas, ellas también fueron extraordinariamente parejas,” dijo él. bj Brangus Journal may / june 2012 | 25

Feature Our Future Depends on Empowering Youth

E

very day, more and more people become removed from agriculture in the world. Farm and ranch land is sold off and farmers and ranchers are retiring with no one to continue on their legacy. An alarming amount of youth in today’s agriculture community is growing up to attend colleges and universities and eventually leave the industry behind.

Now more than ever, it is imperative that the youth and young adults in the agricultural industries stay actively involved and interested in agriculture to ensure a stable, safe and affordable food supply. A rising concern is the ability of the agriculture industry to meet the growing domestic and global demand for food. With a forecasted shortage of those educated in the field combined with growing concerns about food safety and security, there is an urgency to actively involve and educate youth and identify potential leaders who will ensure the future security and productivity of the industry.

There is no doubt that participants of youth programs such as 4-H, FFA, and junior livestock programs are growing up to be active and positive voices for not only the world of agriculture, but more specifically becoming positive voices for cattle and beef production. Even knowing there are great “agvocates” in the cattle industry, I still find myself asking the question, “What more can we do to engage our youth?”

For years the Beef Quality Assurance (BQA) program has been a way for producers to take a stand and say, “I’m doing the right things,” when it comes to cattle production. Producers who become BQA certified follow the BQA core principles that they believe production practices affect consumer acceptance of beef.

They believe the BQA program has and must continue to empower beef producers to improve the safety and wholesomeness of beef.

And now WE believe these fundamental principles are the fabric of the new Youth Beef Quality Assurance online certification program.

The new Youth Beef Quality Assurance training is part of The Beef Cattle Institute (BCI) at Kansas State University’s Animal Care Training program. This is part of the commitment to the development of youth and youth leaders in the livestock industry. By participating in the program, youth will increase their knowledge in the areas of animal handling, animal welfare, antimicrobial residue avoidance and food safety.

Through the support of Beef Cattle Institute sponsors, the training, certification and electronic record of training are offered at no cost to youth. Money should not be a limiting factor in engaging youth. We want all youth, not dependent on age, income, or level of agricultural involvement to be able to participate and 26 | may / june 2012 Brangus Journal

by Lauen DEVER, M.A. MANAGER, BEEF QUALITY ASSURANCE national cattleman’s beef association

become educated on safe beef production practices. The program also features online educational training modules to help students more adequately prepare for college and be more successful with their livestock projects.

Dan Thomson, assistant dean of outreach for the K-State College of Veterinary Medicine, said, “Training youth is essential for the future of the agriculture industry. It can ensure worker safety, employee retention and production of wholesome products. We are proud to provide these tools through the generous support of our BCI sponsors.”

Youth can work through the multimedia training modules at any time. Once all the modules within a package are completed and the quizzes are passed with 80 percent accuracy or higher, a completion certificate is available to print. There is no time limit or deadline to complete the modules and quizzes.

Each package is different in the length of time it takes to complete, however, each module ranges from five to 20 minutes long. The current training packages are: Youth Beef Quality Assurance (28 modules), Youth Beef Industry Food Safety (7 modules), Youth Dairy Animal Care and Quality Assurance (31 modules), and Youth Humane Equine Management (10 modules). Every three years, youth will need to re-certify to keep their certificate for Beef Quality Assurance current. One month before re-certification is due, an email reminder will be sent.

The goals of the youth certification program is to empower youth with knowledge hoping that they will spread the knowledge and encourage others to take part in the program. By utilizing modern technology we believe it is going to be easier to reach all ages in every part of the country in order to provide the educational videos for those involved or interested in learning more about beef and dairy cattle to improve animal welfare, food safety and environmental stewardship.

The Beef Quality Assurance program is about empowering people because producers of all ages can make a difference. It is about taking responsibility because it is our job, not someone else’s. And it is about working together, because product safety and wholesomeness is everyone’s business. Let us take a stand, and support our youth becoming the next generation of good cattle production spokesmen.

To learn more about the Checkoff Funded Beef Quality Assurance program, visit http://www.bqa.org or contact Lauren Dever at ldever@beef.org or 303.850.3459.

To learn more about the Youth Animal Care Training program from The Beef Cattle Institute at Kansas State University, visit http://www.animalcaretraining.org/Youth/main.aspx. bj

Artículo Nuestro futuro depende de empoderar a los jóvenes

por Lauen DEVER, M.A.

GERENTE, BEEF QUALITY ASSURANCE (Aseguramiento de la Calidad de la Carne de Res)

national cattleman’s beef association

T

odos los días más y más personas se alejan de la agricultura del mundo. Las tierras agropecuarias se están vendiendo y los agricultores y ganaderos se están jubilando y están quedando pocos para continuar el legado. Una cantidad alarmante de jóvenes de la comunidad agrícola de hoy en día piensa solo en ir a la universidad y dejar por detrás la industria de sus padres.

Ahora más que nunca, es imprescindible que los jóvenes y los adultos jóvenes de todas las industrias agropecuarias queden activamente involucrados e interesados en la agricultura para asegurar un abasto estable, seguro y económico de alimentos. Una gran preocupación es la capacidad de la industria agrícola en satisfacer la creciente demanda tanto nacional como internacional para la producción de alimentos. Con una escasez pronosticada de los que se educan en este campo, junto con la preocupación que trata con la seguridad e inocuidad de los alimentos, existe gran urgencia para activamente involucrar y educar a los jóvenes y de identificar a los líderes potenciales que asegurarán la seguridad y productividad futura de la industria.

No cabe duda que los participantes de los programas para jóvenes, como el 4-H, el FFA y los programas de ganadería para jóvenes, se están criando para ser voces activas y positivas no solo para el mundo agropecuario, pero más específicamente para pasar a ser las voces positivas de la producción de ganado bovino y carne de res. Aunque sé que hay muchos que “defienden la agricultura” en la industria ganadera, todavía me pregunto, “¿Qué más podríamos estar haciendo para incorporar a nuestra juventud?”

Por muchos años el programa del Aseguramiento de la calidad de la carne de res (Beef Quality Assurance - BQA) ha sido un método para que los productores puedan firmemente decir, “Estoy haciendo todo lo correcto,” con respecto a la producción de ganado. Los productores que se certifican BQA, cumplen con los principios básicos de BQA al creer que las prácticas de producción afectan la aceptación de la carne de res por parte del consumidor. Ellos creen que el programa BQA ha empoderado y debe continuar empoderando a los productores de carne de res para mejorar la inocuidad y sanidad de la carne.

Y ahora NOSOTROS creemos que estos principios básicos son el fundamento del programa de certificación BQA para Jóvenes en línea.

La capacitación nueva de BQA para Jóvenes es parte del Beef Cattle Institute (BCI) de la Universidad Estatal de Kansas, en su programa de Capacitación en el Cuidado de Animales. Éste forma parte de la dedicación al desarrollo de los jóvenes y líderes jóvenes de la industria ganadera. Al participar en este programa, los jóvenes aumentarán sus conocimientos en como manejar animales, el bienestar animal, como evitar los residuos antimicrobianos y la inocuidad de los alimentos.

Debido al apoyo de los patrocinadores del BCI, la capacitación, certificación y registro electrónico para la misma, se ofrecen a los jóvenes sin costo alguno.

El dinero no debería ser un factor limitante para incorporar a nuestra juventud. Queremos que todo joven, sin tener en cuenta edad, ingreso o el nivel de involucramiento agropecuario, tenga la posibilidad de participar

y educarse acerca de las prácticas seguras de la producción de carne. El programa también destaca módulos de capacitación educativa para ayudarle a los estudiantes prepararse más adecuadamente para la universidad y ayudarles a tener más éxito con sus proyectos ganaderos.

Dan Thompson, decano auxiliar del servicio de extensión de la Facultad de Medicina Veterinaria de la Universidad Estatal de Kansas dijo, “La capacitación de los jóvenes es indispensable para el futuro de la industria agropecuaria. Ésta puede asegurar la seguridad de los trabajadores, la retención de empleados y la producción de productos saludables. Estamos orgullosos de poder proporcionar estos métodos a través del apoyo generoso de los patrocinadores de BCI.” Los jóvenes pueden capacitarse con los módulos multimedia en cualquier momento. Cuando se hayan completado todos los módulos de cada paquete y se hayan aprobado las pruebas con un 80 por ciento de exactitud o más, se hará disponible un certificado de finalización en línea que podrán imprimir.

No existe límite de tiempo ni fecha tope para completar los módulos y las pruebas.

La duración de cada paquete es diferente; no obstante, cada módulo corre de 5 a 20 minutos. Los paquetes de capacitación actual son(en ingles solamente): Youth Beef Quality Assurance (28 módulos), Youth Beef Industry Food Safety (7 módulos), Youth Dairy Animal Care and Quality Assurance (31 módulos), y Youth Humane Equine Management (10 módulos). Cada tres años, los jóvenes se tendrán que re-certificar para mantener la vigencia de su certificación BQA. Un mes antes del vencimiento de la certificación, se les enviará un mensaje electrónico para recordarles de la re-certificación.

La meta del programa de certificación para jóvenes es empoderarlos con conocimientos y sabiduría en espera de que diseminen dichos conocimientos y animen a otros a formar parte del programa. Al utilizar la tecnología moderna, creemos que será más fácil alcanzar a todas las edades en cada rincón del país para proveer videos educativos para los que estén involucrados o interesados en aprender más sobre el ganado de carne y el ganado lechero, para así mejorar el bienestar animal, la inocuidad de los alimentos y la administración responsable del medio ambiente.

El programa BQA quiere empoderar a las personas porque productores de toda edad pueden influir el resultado. Trata con aceptar responsabilidad porque esa es nuestra meta, no siempre la de otros. Trata con colaborar todos juntos, porque la inocuidad y la sanidad del producto debería preocuparnos a todos. Adoptemos una firme postura, y apoyemos a nuestra juventud para que sea la próxima generación de portavoces en la producción ganadera.

Para aprender más sobre el programa BQA, patrocinado por el programa Checkoff, visite la página Web http://www.bqa.org o comuníquese con Lauren Dever al ldever@beef.org o al teléfono 303.850.3459 (en inglés).

Para aprender más sobre el programa BQA para Jóvenes en la Universidad Estatal de Kansas, visite la página Web http://www.animalcaretraining.org/ Youth/main.aspx. bj Brangus Journal may / june 2012 | 27

Put BQA to Work Brangus producers have a long-standing commitment to quality.

And now, the checkoff-funded Beef Quality Assurance program is working with you to improve our product for consumers.

At bqa.org you’ll find an array of educational materials: • Contact information for your state’s BQA program, including email addresses and phone numbers • Training manuals, guidelines for care and handling of cattle, and a comprehensive array of other important materials • An online course for BQA certification.

BQA: It’s a commitment to quality. It’s a process for continuous improvement. And, it’s about doing the right thing.

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RAISED IN THE ROCKS AT 6,000 FEET IN ARABELA, NM Brangus Journal may / june 2012 | 29

Feature Opportunity to Expand Brangus Genetics in Mexico

by Brittni DRENNAN IBBA Communication Coordinator

For the second time, Craig Green, Marketing Director of advise on mating cows in specific regions. In fact, Salvador Genetrust Brangus in Concord, Ark., traveled to Chihuahua, Rodriguez and his son, Salvador, from Durango, Mexico, attended Mexico, March 12-14, 2012, to attend the National “Expogan� the Genetrust Sale at Suhn Cattle Co. in Eureka, Kan., in March Brangus Show and Mexico’s National Brangus Breeders and purchased several bulls to have shipped to Durango. Green Convention. From Baja California, to Yucatan and Quintana said they have been especially effective in marketing semen for Roo, Mexico, Brangus breeders from almost every state in artificial insemination (AI) techniques to introduce new blood Mexico were represented at the convention. Having a lifetime lines and keep the Mexican Brangus herd as current as possible. of experience with the Brangus breed, Green has built a strong “A full 70 to 80 percent of Mexican Brangus breeders use AI working relationship with the Mexican producers who asked with a very large majority of that group using AI sires from the him to come to Mexico to inspect their cattle and judge their U.S.,� Green said. annual show.

According to Green, having knowledge about your product From visiting with Mexican producers, Green said they have a and demonstrating integrity and patience are imperative qualities growing interest in Brangus genetics and Brangus breeders in the to maintain when developing international relations.

U.S. should take advantage of this opportunity to market their “They have a lot of questions and need to build a high level breeding programs. of confidence in you,� Green said. “If you have the right type of “There is a huge interest to increase the herd and Brangus product they’re looking for, they will be willing to do business genetics. Several breeders are looking to U.S. producers to in the U.S.� purchase bulls and especially semen,� Green said. “There’s With Brangus genetics currently being exported to Australia, an opportunity there to help Mexico breeders to move their Argentina, Brazil, Columbia, Uruguay, Paraguay and some red breeding programs forward and for Brangus to make an impact Brangus going to Cuba, Green emphasized the great opportunity in Mexico.�

U.S. producers have to expand their markets and further develop Green said there was a vast improvement in overall soundness Brangus genetics worldwide. bj and the quality of cattle he saw in Mexico from the time he was there in 2011. He said Brangus cattle work and perform very well in the varied environments that exist in Mexico. From The livestock industry’s the dry deserts in the North region of Mexico to the lush tropical rain forests in network for total the Southeast, the breed’s adaptability is advertising and marketing. making Brangus cattle a valuable asset to many international breeding programs.

MARKETING  &  H ERD  C ONSULTING However, the biggest obstacle Mexican ADVERTISING  Campaigns  breeders face, Green said, is being able to  Photography  Â

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P rivate  T reaty   receive a price these bulls are worth.  Videography   Web  Design  S ale  M anagement   Management “The government subsidizes these bulls  Print  Design Â

 Herd  Health to commercial producers for about $1,000, and the problem is marketing bulls at a VIDEO   AUCTIONS higher price,� Green said.

With help from Jesús López, owner  Brand  on  Demand™  Media  Players  of Rancho Tarahumara (Las Fresas) and  Bid  on  Demand™  current president of the Mexican Brangus Breeders Association, Genetrust has been

able to develop a relationship and assist Ernie Gill (c) 210.865.3949 | Gary Bruns (c) 830.391.0766 Mexican breeders on several fronts from 888.354.0181 | www.advancedsolutionsnetwork.com making herd sire purchases to offering 30 | may / june 2012 Brangus Journal

Artículo Oportunidad de expandir la genética Brangus en México

por Brittni DRENNAN

Coordinadora de Comunicaciones de la IBBA

P

or segunda vez, Craig Green, Director de Marketing para Genetrust Brangus de Concord, Arkansas, viajó a Chihuahua, México, del 12 al 14 de marzo de 2012, para asistir a la Exposición de Brangus durante Expogán así como al Congreso Nacional de los Criadores de Brangus en México. Desde Baja California, Yucatán y Quintana Roo, los criadores de Brangus de casi todo estado de México estuvieron representados en el Congreso. Green ha forjado una sólida relación comercial con los productores mexicanos quienes le pidieron ir a México para inspeccionar su ganado y ser el juez de la calificación anual.

Al visitar con los productores mexicanos, Green informó que hay un creciente interés en la genética Brangus. Los criadores de Brangus en EE.UU. deberían aprovechar esta oportunidad para mercadear sus programas de cría.

“Existe un enorme interés para aumentar la genética y el hato nacional de Brangus. Varios criadores mexicanos están comprando toros y especialmente semen de criadores estadounidenses,” dijo Green.

“Existe una buena oportunidad para ayudar a los criadores mexicanos avanzar sus programas de cría aún más y para que el Brangus tenga un impacto en México.”

Green dijo que había visto un enorme mejoramiento en la calidad y robustez general del ganado que vio en México desde su última visita en el año 2011. Él dice que el ganado Brangus funciona y se desempeña muy bien en los diferentes ambientes climáticos de México.

Desde los desiertos secos del norte de México hasta las selvas tropicales húmedas y lozanas del sudeste, la adaptabilidad de la raza está convirtiendo al ganado Brangus en un bien muy valioso para muchos de los programas de cría a nivel internacional. No obstante, dice Green, el mayor obstáculo para los criadores

mexicanos es poder recibir los precios que reflejan el valor verdadero de sus toros.

“El gobierno subsidia esos toros a los productores comerciales por unos $1,000, y el problema es poder mercadear los toros a precios más altos,” comenta Green.

Con la ayuda de Jesús López, dueño del Rancho Tarahumara (Las Fresas) y el actual presidente de la Asociación Mexicana de Criadores Brangus, Genetrust ha podido desarrollar una relación comercial con y ayudar a los criadores mexicanos en varios frentes desde poder comprar sementales de hato hasta ofrecer consejos sobre el apareamiento de vacas en regiones específicas.

De hecho, Salvador Rodríguez y su hijo, Salvador, de Durango, México, asistieron a la Subasta Genetrust en Suhn Cattle Co., de Eureka, Kansas, en marzo, y compraron varios toros que se iban a transportar a Durango. Green dijo que habían podido ser especialmente efectivos en el mercadeo de semen para las técnicas de IA (inseminación artificial) para así poder incorporar nuevos linajes y mantener al hato Brangus mexicano lo más actualizado posible.

“Un 70 a 80 por ciento de los criadores mexicanos de Brangus usan la IA, con la gran mayoría de este grupo usando sementales de IA de los Estados Unidos,” dijo Green.

Según Green, el tener un buen conocimiento del producto que se desea vender y demostrar integridad y paciencia, son cualidades imprescindibles al desarrollar relaciones internacionales.

“Los clientes de otros países tienen muchas preguntas y necesitan poder tener un alto nivel de confianza en el proveedor,” dijo Green. “Si usted tiene el producto que ellos están buscando, ellos estarán dispuestos a hacer negocios en los Estados Unidos.”

Con la exportación actual de la genética Brangus a Australia, Argentina, Brasil, Colombia, Uruguay, Paraguay y algún Brangus Rojo a Cuba, Green enfatizó la enorme oportunidad que los productores estadounidenses tienen para expandir sus mercados y diseminar la genética Brangus por todo el mundo. bj

Brangus Journal may / june 2012 | 31

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ADVERTISERSINDEX 5K Cowbelle

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JLS International

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Double Creek Brangus Ranch

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Southeast Brangus Breeders

BKC Ranch

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Draggin’ M Ranch

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CALENDAROFEVENTS May - 2012

November - 2012

5

JLS International “Winning Tradition IX” Production Sale

Devine, TX

2

GENETRUST@Chimney Rock Registered Brangus Female Sale

Concord, AR

6-11

The Sixth World Brangus Congress

Rockhampton, Australia

2

Louisiana State Fair Junior Brangus Show

Shreveport, LA

7

Telepara Hills Brangus Elite Genetics Sale

Rockhampton, Australia

3

Concord, AR

19

Mound Creek and Friends Female Sale

Leona, TX

GENETRUST@Chimney Rock Registered Bull & Commercial Female Sale

3

Indian Nations Fall Sale

McAlester, OK

June - 2012 16

“The Event” A Showcase of Red Brangus Genetics

20-23 Texas International Junior Brangus Breeder’s Show

3

Brangus Show of Merit

Shreveport, LA

Brenham, TX

10

The Stockman’s Kind Bull Sale at Blackwater Cattle Company

Lake Park, GA

Brenham, TX

16

RRR Ranch Annual Production Female Sale

TBA

17

RRR Ranch Annual Production Bull Sale

TBA

July - 2012 15-20 National Junior Brangus Show

West Monroe, LA

21

West Monore, LA

Brangus Futurity

September - 2012 22

Western National Brangus Show

36 | may / june 2012 Brangus Journal

Oklahoma City, OK

December - 2012 1

GENETRUST@Cavender Ranch Registered Bull & Commercial Female Sale

Jacksonville, TX

Brangus Journal may / june 2012 | 37

Mark you calendar’s for:

Doguet’s Diamond D Ranch Annual Production Sale OCTOBER 20, 2012 at the ranch near Poteet, Texas

38 | may / june 2012 Brangus Journal