May 2023 Brangus Journal

Brangus JOURNAL

• 71 - REGISTERED FEMALES

18 Pairs

37 Bred Females (10 Donors)

16 Open & Weaned Heifers

• 20 - REGISTERED BULLS

4 Herd Sires

3 Coming Two-year-olds

10 Yearlings

3 Weaned Bulls

• 30 RECIP PAIRS WITH ET CALVES AT SIDE

Many Show & Herd Sire Prospects in this Group!

• 20 PREGNANT RECIPS BRED FOR ET CALVES

• FROZEN EMBRYOS

• SEMEN

For more information and pricing on the JLS herd, contact:

MYRON SAATHOFF (210) 218-4804

Brangus JOURNAL

Loyalty & Recognition Continued

This year's award winners for the IBBA Breeder and Commercial Producer of the year go out to some very deserving Brangus breeders who have been around for many years and have done a great deal for the Brangus breed.

30 Herdsman Award Recipient

Mark and Tammy Perry of MP Brangus, are this year's Herdsman Award recipients. Read about the story of how they started and the amazing animals they've raised over the years.

A History of Service, A Focus on Quality

38

The Lawman Ranch, owned and operated by Shiloh Hall, a third generation rancher. Read more about his story and all about his passion for Brangus cattle in this breeder highlight.

40

New Members

Featured on pages 40-41 are the new members that have joined the International Brangus Breeders Association so far this year!

Looking at the Bright Side

By Rob Singleton, International Brangus Breeders Association (IBBA) president

Asyou read this, most cattlemen have started to see some level of spring green up. Seeing the spring born calves feeling good and growing, and our Brangus cows mothering those calves, always brings a new enthusiasm for me. In addition, the calf market, fat cattle, and kill cows have all seen a surge in price. I sincerely believe the Brangus breed is in the best position in history to capture market share. The Brangus Value Project is proving that our Brangus-sired calves can feed and grade with any. Those fall calves are ready, or close to ready, to wean, and if you choose to sell your Brangus-sired calves at auction, I would encourage you to look into the Brangus Vigor program. The commercial marketing committee has done an excellent job of putting this program together. Putting an emphasis on performance traits and end product value is paying off!

If you'd like to read up on the Brangus Value project or our Brangus Vigor program, I would recommend you visit the Brangus website, www.gobrangus.com or give the IBBA staff a call at the office at 210-696-8231.

As I close, let me encourage you all to attend the National Junior Brangus Show and Futurity going on June 26 through July 1 in Chickasha, Oklahoma. It’s a great place to see exceptional Brangus, visit with friends, and most importantly, interact with and encourage our junior members and breeders. They are an impressive group!

Let’s stay focused on making continued progress. The beef world noticed!

Sincerely, Rob

for Helping us Help You!

by Darrell Wilkes, Ph.D., International Brangus Breeders Association (IBBA) executive vice president

As we approach our annual 2-month pause in the publication of the Brangus Journal – there is not a Journal in June or July – I want to express my thanks to those who advertise in the Journal and the Frontline Beef Producer. Without your support, there would be no Brangus publications. And without these publications, Brangus would not have the visibility that these great cattle deserve, and our Brangus family would be far less connected.

Our goal is to load the Journal and the Frontline with original content and not to simply re-print stuff that has already been printed in other publications. It takes extra effort, but we owe it to our advertisers to produce publications that will be read and, with some luck, will be re-read and will be kept for future reference. I hope that every ad in the magazine is seen at least 3 times and actually studied at least once. If the editorial content is good, it significantly improves the odds that the ads will be studied.

Recently, I was reading the Brangus Journals that were published in 1999 – the 50th anniversary of IBBA. I was captivated by the series written by Keith Evans, who achieved guru status in his career at the Angus Association. His articles focused on marketing. In one of the articles, he wrote about the importance of having front-of-mind status

with your customers. In other words, what do you have to do to have customers think of YOU first when they think of BRANGUS or when they think of shopping for a BULL? It isn’t easy, and print advertising is not the only way to achieve it, but it is an important part. Mr. Evans used the example of a kid who finally saved enough money to buy a car. When the day arrived to go car shopping, do you suppose the kid started looking on the internet for a list of local dealerships? NO WAY! That kid already knew EXACTLY which dealership he would visit first – because that dealership had achieved front-of-mind status with the kid over many months or longer.

Achieving awareness of your enterprise takes more than an “urgent ad” the month before your big sale. Obviously, it takes time, and it costs money to create awareness, but there’s

no doubt it pays off. To the extent that the Brangus Journal or the Frontline Beef Producer can help you achieve the awareness and name recognition that you seek, we are eager and willing to work with you to make that happen. As an association, we’ll do everything we can to position Brangus as front-of-mind for producers who want to make a profit raising high quality cattle suited to their environment. Beyond that, it’s up to you to position your operation as front-of-mind for the producer. When you advertise in the Brangus Journal and the Frontline Beef Producer, you are one step closer to getting on the “short list” of Brangus breeders

who will get a call or host a visit from a potential customer. Our goal is to help you achieve that. Our goal is to help you. Your advertising dollars help us. Thanks for helping us help you.

GO BRANGUS.

SUHN’S TRIPLE CROWN 416J39

by

Darrell

EPD-OLOGY

Additional Carcass Trait EPDs are on the way!

Wilkes,

IBBA currently publishes three carcass-related EPDs: IMF, Fat and REA (intra-muscular fat, fat thickness and rib eye area, respectively). When Round 2 of the Brangus Value Project is completed, we expect to compute at least three ADDITIONAL carcass-related EPDs. They are: Marbling, Carcass Weight and Tenderness. This is highly significant and will enable more precise genetic selection for carcass value.

Ph.D., International Brangus Breeders Association (IBBA) executive vice president have passed their peak. That almost NEVER happens at 12 months of age (usually closer to 15-18 months).

Our current carcass EPDs (IMF, Fat and REA) are computed based on ultrasound data. Ultrasound is a practical and effective way to identify differences among live breeding animals in a contemporary group for these three traits. When the data are converted into EPDs, it gives breeders the ability to make genetic change.

When we analyze the genetic trends within the IBBA database, we see a robust upward trend for IMF and REA. This suggests that we are simultaneously increasing marbling and muscling. Any objective economic analysis of the profit drivers in the beef industry would suggest that this is a good thing. Amidst all the positive things that can be said about ultrasound technology, it must be acknowledged that ultrasound data is merely a proxy for actual carcass data. Ultrasound data and actual carcass data are different in significant ways, as follows:

1. Ultrasound data is captured on animals at approximately one year of age and is adjusted to one year of age. But fed steers and heifers are harvested when complex feedlot algorithms predict that their growth rate and growth efficiency

2. Ultrasound data is collected on intact bulls and heifers that have been developed on a grower ration, and they usually have less than 3-tenths of an inch of backfat. Fed steers and heifers are harvested after at least 120 days on a very high concentrate ration with an average of 6-tenths of an inch of backfat.

3. With reference to marbling, ultrasound estimates the relative amount of space within the rib muscle that is occupied by lower-density fat tissue compared to higherdensity muscle tissue. The evaluation is done at 101 degrees (the body temperature of cattle). Moreover, it is measured on animals that are still in a rapid growth stage. In contrast, actual marbling is evaluated visually as white specs of fat in the rib eye muscle after 48-hours of chilling in a cooler at 36 degrees –on cattle that have reached the end of their growth curve. The above three points might be interpreted as criticism of ultrasound. That is absolutely not the case. In fact, most people would credit the wide use of ultrasound for the dramatic genetic improvement in carcass traits over the past 2030 years. While ultrasound data is not exactly the same thing as actual carcass data, it is strongly correlated. So if a breeder is properly using ultrasound information in a breeding plan to improve marbling, he or she will almost certainly observe genetic improvement for marbling (likewise for muscling). Ultrasound has the enormous benefit of being used

on breeding age animals before they are selected to become parents. If you had to wait for actual carcass data before selecting a herd sire, for example, the sire would be at least 3 1/2 years old before you’d have the data and you would need to tie up a significant amount of working capital to produce the progeny and send them to a feedlot – and they would need to be compared to progeny of other known sires in order for the data to be incorporated into genetic evaluation. That process is very slow and very capital intensive. Compared to this scenario, ultrasound data is inexpensive and easy to get. It is also timely. Additionally, the shear volume of ultrasound records compared to actual carcass records lends enormous credibility to carcass EPDs based on ultrasound.

If I have done my job as an explainer, you should have two clear conclusions up to this point: 1) ultrasound data is not exactly the same as actual carcass data, and 2) ultrasound is sufficiently correlated with actual carcass data so that ultrasound data can be effectively used to produce EPDs for carcass traits that are highly effective for genetic selection (i.e. ultrasound works!).

Given the conclusions above, why do we need actual carcass data from the Brangus Value Project?

EPDs for carcass traits – IMF for instance – will tell us which of two sires is expected to produce progeny with higher IMF values. But just because one sire is better than another, there is no guarantee that either sire is good enough to meet the demands of the marketplace and to optimize carcass value. Carcass traits are unlike other traits that we measure. There are very specific standards that – in economic terms at least – define what is; a) not good enough, b) good enough, or c) good enough plus. To be specific, in today’s beef industry, Select grade beef is not good enough. Low Choice is good enough. Upper Choice is good enough plus, and Prime is good enough plus plus. This is not my opinion about what’s good enough or not. It’s just another way to illustrate that some carcasses are discounted and some earn significant premiums. The price differences are driven by consumer demand.

It makes no difference to a packer whether cattle originate from lush irrigated pastures in eastern Nebraska, a bayou in Louisiana or a rocky desert in Nevada. At the end of the day (literally) they are all compared against a standard and they either meet the standard or they don’t. Period. An EPD, by itself, does not tell us whether the genetics of an animal are sufficient to create progeny that have premium carcasses. The only way we can benchmark our carcass EPDs against the realworld standards is to produce progeny and run them through the entire supply chain. That’s what the Brangus Value Project

does.

In addition to validating our EPDs for IMF, the Brangus Value Project also produces data on actual carcass weight. We do not have an EPD for carcass weight even though it is obviously a critical component of terminal value. We can concoct an estimate of carcass weight using yearling weight and ultrasound REA but, again, all we have is an estimate. We need real data, and we get it through the Brangus Value Project. With the completion of Round 2 of the Brangus Value Project this summer, we will have tested 11 Brangus and Ultrablack sires. Among them, as of early April 2023, they have over 2,400 active daughters in production and have sired almost 2,300 sons that are either working in commercial herds or registered herds. The impact of the actual feedlot and carcass data on progeny of these sires will reach far and wide into the IBBA database and will add more confidence to your genetic selections.

Stay tuned. When the new carcass EPDs are released, you will have much more to read about them.

Loyalty & Recognition

by Lindsay L. Allen

The International Brangus Breeders Association (IBBA) is made up of a number of high quality, performancedriven breeders, which means that to rise to the top of this elite group is no easy feat. However, at the annual IBBA meeting held at the Houston Livestock Show and Rodeo in March, awards were given to those who had done just that; risen to the top as a result of their years of dedication and improvements to the breed.

Genesis Ranch and Darrel Law & Sons Cattle Company were two operations that went home with a coveted award--Breeder of the Year and Commercial Producer of the Year, respectively, in recognition of their utilization, advancement and promotion of Brangus genetics within their herd.

Breeder of the Year

Mike Weathers, owner of Genesis Ranch, is the 2023 recipient of the IBBA Breeder of the Year Award. Weathers bought his operation in Columbus, Texas in 1995 and soon after began buying commercial Brangus cattle and eventually, registered Brangus.

“I was a commercial breeder, but got connected with Camp Cooley and that led to my registered herd,” he said, “In 2004 I joined the association and felt like it was my responsibility to participate so that I could do my part to help the association move forward as much as I could.” His involvement includes two terms as the Texas Brangus Breeders Association (TBBA) president and a three-year term as the IBBA secretary / treasurer.

Weathers primarily focuses on his bull development and sells a majority of them by private treaty and also uses donor cows for embryo work. He is focused on finding the right breeders to take his bulls home and said, “I always visit with potential buyers and ensure they understand the commitment it takes to develop a registered herd. I want to make sure they are committed to the work and financial responsibility of it all because if not, it does the breed zero favors.”

At the annual meeting, when the award was presented to Weathers, Joe Fuller, IBBA member, said, “He does everything right. Whatever right is, Mike does it,” he continued. “From registering cattle, recording data, dealing with breeders and more, Mike does it all the right way and does it by himself on his operation. He works hard and he loves his Brangus cattle.”

As a founding member of GENETRUST, Weathers made an impact on the group with his knack for numbers. He was able to figure out how to execute a complicated sale structure, according to Fuller, which traces back to his career in the banking and bond trading industry. Fuller added that Weathers can be credited for his role in helping the IBBA and TBBA during financial

Brinks Bright Side 607L11

stress and his leadership as the TBBA Sale Chair is the reason why the TBBA Spring Spectacular sale, which is the number one consignment sale in the breed, is so successful.

Mike is always striving for the next great bull or donor female and loves the Brangus breed for their health, heat tolerance, and heartiness. “I’ve just always liked black cattle and Brangus has been a great fit for me. I love raising

Brangus cattle.”

“This award means a lot to me; it shows appreciation for what I am trying to do and how my operation fits into the over picture for the breed. I want to continue to keep contributing to that,” Weathers said.

Pictured Left to Right: Vern Suhn, Mike Weathers, Joe Fuller, and Dr. Randy Schmidt

Commercial Producer of the Year

Four L Farm, owned by Darrel Law, wife Connie, and sons Brad and Clint, traces back to the early 1960s with Darrel’s father, Cillous. The operation, located in North Central, Tennessee and South Central Kentucky, runs commercial Brangus and Ultrablack cattle, in addition to winter hay and rotational grazing from fescue, clover, and rye grass.

Darrel's interest in livestock began at an early age, when he selected Angus heifers to show in 4-H and ultimately began his own breeding herd. His 4-H and FFA livestock judging days taught Darrel the value of raising cattle with eye appeal. “Phenotype on commercial or registered cattle always adds value at the marketplace. While keeping quality in mind, the goal has always been to produce maternally sound cows that could adapt well on fescue forage, adjust to heat and humidity, and produce longer in the breeding herd,” he said. “In college I was part of the first livestock judging team at Western Kentucky University, where I evaluated many Brangus and commercial steers, as we judged across the Southeast. Knowing and being able to see firsthand the additional heterosis from Brahman and Angus cattle, Brangus became the breed of choice for our environment.”

In 1982 he purchased his first purebred Brangus and throughout the 1980s and 1990s additional cows were added to the herd from across the Southeast. “In the 2000s we began marketing

our Brangus and Ultrablack breeding stock with cooperator programs. At Four L Farm, we have always had a desire to produce high quality carcass cattle that can hold value for our commercial buyers,” he continued. “As we continue to use our genetic base cows, we also use high indexing genomically enhanced bulls that continue to improve and move our cattle forward.”

Vern Suhn, IBBA member, said at the presentation ceremony that Four L Farm has produced steers that are highly sought after. As for the people aspect as Four L Farm, Suhn said, “Darrel enjoys visiting with friends, colleagues and new acquaintances about his experience with and the benefits of Brangus and the Ultrablack breed…Darrel and his sons continue to listen to the needs of the cattle industry and integrate the proper genetics through the analyzation of performance information, genomically enhanced EPDs, and phenotypical appraisal in the production of a female base that fits the needs of the feedlot and packer, but is also functional and reproductively efficient and will be an asset in a variety of applications.”

Reflecting on his time in the breed, Darrel said, “By being on the IBBA Board of Directors for two terms and involved with the Brangus breed for over 35 years, I have been blessed to meet and make lifelong friends that also have a passion for the Brangus breed. There are far too many people to mention that have had major impacts in helping our program be successful. Our plan is to continue to raise high quality cattle for the next generation.”

2023 NATIONAL JUNIOR BRANGUS SHOW

Schedule

Sunday, June 25th

4 - 7 pm TACK Only Allowed in Barns

4 - 8 pm Cattle Allowed in Tie-Outs

*NO cattle allowed in the barns*

Monday, June 26

8:00 am Cattle and Tack Allowed in Barns

12:00 pm IJBBA Board Candidate Interviews

3:00 pm Cattle Must Be In Place

4:00 pm NJBS Cattle Check-In

Tuesday, June 27

7:30 am Breakfast with the Int. Brangus Queen

8:00 am Roger and Janet Greuel Speech Contest Job Interview Contest Interviews

12:00 pm Silent Auction & Hospitality Room Open

12:30 pm Stock Show U Demonstration Clinic

1:30 pm Team Fitting Contest

3:30 pm Skill-a-thon Contest

*Jeopardy Pre-lims

6:00 pm Opening Ceremonies

6:30 pm Barnyard Olympics

Wednesday, June 28

8:00 am Sullivan Supply Showmanship Contests

2:00 pm Judging Contest

4:00 pm Salesmanship Contest

6:30 pm Taste of States

7:00 pm Brangus Jeopardy Finals

June 25th - July 1st

Grady County Fairgrounds

Chickasha, Oklahoma

Thursday, June 29

8:00 am Bred and Owned Shows

Owned Ultra Female and Bull Show

Owned Percentage Female Show Owned Steer Show

12:00 pm Futurity Only Cattle Must Be In Place

Futurity Only Cattle Check-In & Bull Weigh-In

2:00 pm IBA Meeting 4:00 pm Costume Contest 5:00 pm Source of Champions Sale

7:00 pm Brangus Futurity Banquet

Friday, June 30

7:00 am Pancake Breakfast sponsored by IBA

8:00 am Owned Brangus & Red Brangus Shows

3:00 pm IJBBA Legacy Foundation Supreme Silent Auction Closes and NJBS Show Office Closes

6:00 pm IJBBA General Membership Meeting, Banquet & Awards Ceremony

Saturday, July 1

8:00 am Brangus Futurity Show

*Animals must be out of barn by midnight*

Questions - email Ledwards@gobrangus.com

UPDATE from the Field

by Kyle Caldwell, Director of Field Services and Strategic Projects

It is hard to believe that it is already May! The last month has been a whirlwind with producer visits, sales and the TSCRA convention with more sales and events to go this summer!

I started the month of April with visits to the Waco division of MP Brangus. While I have had the pleasure of meeting Mr. Mark Perry at previous events prior to my visit with him, I have never had the opportunity to see him in his everyday element. For those that have spent much time around Mark, “busy” is not a strong enough descriptor. “Ringmaster” may be more accurate. Mark runs his cattle business in much the same manner as his electrical business: meticulously, and with a refusal to compromise on quality. The MP Brangus show string is elite, as evidenced by their latest performance at HLSR. The cattle in the pasture, while similarly striking in their appearance, are still functional cows capable of pulling their own weight with no free lunches. If you can manage to get your hands on one of the lots out of the MP Brangus Production Sale, you can be certain you have found a good one.

Just down the road from Mark, I stopped in at Jackson Family Brangus. Mrs. Jodi Jackson was kind enough to show me around their very diverse operation. The Jackson’s not only raise top-quality Brangus cattle, but also manage a large dairy. I learned a lot that day about the value drivers for both sides of their operations which will be invaluable in utilizing Brangus genetics to bring more value to southeastern dairies capitalizing on the growing beef x dairy cross market.

My next jaunt brought me up to Fort Worth for the

TSCRA convention. After setting up on a Thursday afternoon, I was extremely grateful for the help of my fellow IBBA teammate Lori Edwards-Dunkerly, and IBBA Board Member Allen Goode for manning the booth Friday and Saturday while I travelled to the Oklahoma Brangus Breeders Spring Sale. After a successful sale, and signing up some new Brangus Value Project sponsors, I drove back down to the TSCRA convention in Forth Worth, arriving just in time to tear down the booth to end the convention. I was fortunate enough to get one night at home before heading north to Chimney Rock Cattle Company for the Suhn Cattle Company spring bull sale. This was my first time visiting what some affectionately refer to as the “cow palace”, and for those that have made the trip out to Concord, Arkansas before, the nickname is fitting. For those that were in attendance, you likely heard Vern say that this was the most uniform and complete set of bulls he’s ever put together. The quality was evident from the first lot to the last.

I then made my way back home to attend the Superior Livestock Auctions Gulf Coast Classic in Natchitoches, LA. Approximately 76,000 head of cattle were sold over the course of two days, with several lots of Brangus and Brangusinfluenced calves performing exceptionally well. As we get programs like Brangus Vigor rolled out, these high performing producers would be excellent targets to get started with. With the Superior sale ending on Friday, Jennifer, Kase and I jumped back in the pickup and headed west to Salado, TX for the Texas Brangus Breeders Association Spring Spectacular sale. A successful weekend to say the least, the sale grossed over $308,000 with an overall average of $5,605, with pairs averaging an astonishing $8,536!

I then took a few days at home to catch up on office work before making my way out to Hy-Plains Feedyard in Montezuma, Kansas where the calves from Round 2 of the Brangus Value Project are being fed. Both the Oklahoma and Texas groups were doing great. The owner of the feedyard, Tom Jones, was very complimentary of their performance. The group from Oklahoma should be ready for harvest within the next couple of months. As we all eagerly await the results from this round, we are still looking to fill the last few sponsorship slots. If you haven’t already, I highly encourage you to support this project. At $500 per tax-deductible sponsorship, not only will you be helping build a better future for the Brangus breed, we’ll even ship you a USDA Choice or better strip loin as a way to say “Thank you!”. I don’t know about you, but I don’t know of very many charitable donations that also get you steaks. After checking in on the BVP steers I traveled back to

Wichita, Kansas and met up with Lori and the IJBBA Legacy Conference participants at the Cargill Innovation Center. The Cargill crew put on a spectacular event starting with a virtual tour of one of their largest beef plants, a value-added fajita meat marination and beef round fabrication demonstration in the pilot plant, culminating in a beef eating quality taste test where the kids got to see the difference in eating quality of steaks from different muscles, different quality grades and aging times. We even got to eat the fajitas made in the pilot plant! Big “Thank you!” again to Nick Hardcastle and the whole Cargill team for pulling it all together.

At the time of writing this, I am returning home from Wichita, getting ready to attend the Wiley Ranch Bull and Commercial Female Sale in Effie, Louisiana. Coming up, you can catch me at the CDP Spring Female Sale on April 22nd, the Oak Creek Farms bull sale on April 29th, the Phillips Ranch sale on May 6th, the New Mexico Cattle Growers Mid-Year Meeting, the Quail Valley Farms Heifer and Mature Cow Herd Dispersal, the Florida Cattleman’s Association Convention and the IJBBA Junior National Show in Chickasha, Oklahoma. Spring sale season is coming to a close but fall will be here before we know it. I look forward to seeing everyone down the road!

Go Brangus!

MP Brangus

A LIFETIME OF RAISING CATTLE HERDSMAN AWARD RECIPIENT

by Lindsay Allen

Every once in a while, we receive a gift so grand, thoughtful or unique that it sticks with us for years. Mark Perry’s grand gift moment had ripple effects that continue to impact his life years later. When Perry was only six-years-old and celebrating Christmas, he received his first calf, a Polled Hereford heifer, which began his lifelong love affair with the cattle industry.

Because of this, it was no surprise to those who have had the pleasure of getting to know and/or work with the Perry family, including Mark’s wife Tammy, and their children Mason and Megan, that they were named Herdsmen of the Year by the International Brangus Breeder’s Association (IBBA) at the Houston Livestock Show and Rodeo. The Perrys own MP Brangus, located in Waco, Poteet and Comanche County, Texas.

Perry, who has owned cattle since that Christmas gift, credits Othel Neely for getting him into the Brangus breed in the 1980s. Perry went on to acquire Neely’s ranches and carry on his legacy of quality cattle and continued innovation.

“My love for the breed revolves around the maternal aspect of the Brangus cow, her ability to thrive in a lot of different environments and to breed back and raise a high-quality calf,”

Perry continued. “Our bulls offer commercial producers the benefit of heterosis and I have a lot of commercial bull buyers tell me they want to add pounds to their weaning weights and Brangus bulls provide them with that ability.”

MP Brangus, a true family operation, operates with recips,

MP Brangus has had the honor of bringing home many titles from the show ring. Some of their proudest moments include

•2018 – 2019 Show Bull of the Year, HLSR, with Final Source

•2019 Grand Champion Jr. Heifer, HLSR, with Miss MS Molly

•2019 Supreme Female, IBBA Texas Invitational, with DDD Sweet Source

•2020 Grand Champion Bull, Fort Worth Stock Show and Rodeo Open Show, with Dirk

•2018 Grand Champion Heifer, HLSR, with Miss JLS Mia 767D12

donor cows, a show string and more importantly, bull and heifer development. The Waco location is the focal point of their ranch, where MP Brangus develops their bulls and heifers and where they produce enough hay for their operation too. Mark and Tammy call the Comanche County location home and keep recips and the majority of their donors there.

“From registered and commercial Brangus bulls and replacement heifer sales, to semen and embryos - we offer it all,” the MP Brangus website says.

Recalling how Mark got involved with Brangus show cattle, he said, “When Mason was a freshmen in high school, he came home and asked me if he could show. I asked him what breed he would like to show and he selected Brangus. Megan also wanted to show Brangus cattle and so I started looking for the right kind of cattle that they could exhibit. This search brought me to two ranches, both in south Texas - JLS International and Doguets Diamond D Ranch. I purchased cattle from their sales so that Mason and Megan could start their show career and one day I received a phone call from Mike Doguet

asking if I had interest in purchasing the herd. Knowing this was a once in a lifetime opportunity that I needed to take advantage of, Tammy and I acquired this well-developed herd. We are extremely thankful for the Douget family, including Mike’s daughter, Michell, and husband Matt Willey, for making this possible,.”

From there MP Brangus’ bloodlines really took root. “A good starting point would be the 38 cow family; Megan showed 38D22 DDD Sweet Source. Sweet Source is the dam of MP Miss Sweetie 38H42, the 2023 Grand Champion Black Brangus Female at the International Black Brangus Show in Houston. Sweet Source’s full brother, DDD Final Source

DDD Final Source 38D21

38D21, was named Show Bull of the Year in 2019 and has made a huge impact in our herd, with the calving ease and milking ability of his heifers, not to mention weaning weights and the constant quality of his offspring. The 38 family has the disposition that we all strive to have in our herd sires.” Mark said.

Mark is quick to add that 767C, a female their family successfully showed and was named Show Dam of the Year in 2021, has made a huge impact in their program and an “undeniable impact in the show ring with her calves” he shared. Additionally, the 804 and 915 cow families, acquired from Diamond D Ranch and JLS International, respectively, have been impressive maternal cows with outstanding performance in the MP Brangus program.

When it comes to marketing their cattle, MP Brangus sells a significant number of bulls through their production sales and keeps a small number of private treaty bull for customers in between sales. Additionally, they sell show heifer prospects to youth and some heifers through replacement sales and one offering at the International Brangus Show in Houston every year.

Mark’s involvement with the breed doesn’t start and stop in the pasture or the show ring. He has served on the IBBA show committee the last three years and has enjoyed the opportunity to see the behind-the-scenes planning required for

a show and to get to know the dedicated group of volunteers that it takes as well.

Over the last several decades, Mark and his family have been growing and advancing their Brangus genetics. Mark’s herd has increased greatly in size since he received that first calf when he was a young boy, along with this passion and knowledge of the industry. The Herdsman of the Year award reflects the impact MP Brangus has had on the breed and the heart and hard work that Mark and his family put into their operation. “It is a great honor for us to be voted on by our peers to receive the IBBA Herdsman of the Year award. For years we have admired all those who were previously chosen and have benefited from the help and friendship of many who have won this award before us,” Mark said.

Be sure to check out our August issue of the Brangus Journal to read all about the IJBBA Legacy Foundation's 2023 Legacy Conference.

REVENUES OUTPACE RECORD HIGH COW COSTS

CATTLEFAX TRENDS

The results are in from the most recent CattleFax Cow-Calf Survey, providing an update on trends within the cow-calf sector. First, CattleFax thanks all who took time to participate in the survey. We understand that time is often the most precious resource for cow-calf producers, and this survey strives to provide valuable insights to the industry, and most importantly to individual producers. If you did not participate, please consider it next year. Participants receive a detailed packet with useful results and analysis for benchmarking purposes.

Participants in this year’s survey came from across the country, covering 44 states, including both Alaska and Hawaii. The largest number of responses came from the Southern Plains states with Texas leading the charge - not surprising, considering the state is home to nearly 15 percent of the nation’s beef cows. Still, all other regions were well represented in the sample. The average cow herd size of survey respondents was 371 head, eight times larger than the U.S. average herd size of 44 head reported by the USDA. This suggests that the survey is generally more representative of operations truly trying to financially make ends meet in cow-calf production. Cow costs surged higher in the 2022 results. Average cow costs increased by $69, or 11 percent, to $682 per head, a new record in the history of the survey. Costs range widely between not only regions, but even between operations within the same county. These averages need to be taken with context – the most critical point is that this large of an increase in the data suggests that most operations across the country likely experienced record costs in 2022. Other data and reports from many producers support this point.

Regionally, the Southeast continued to post the lowest cow cost but still witnessed a $56/head increase from 2021, with the Northern Plains remaining the highest cost region. The Southern Plains and the Corn Belt witnessed the largest cost increases, up $77 and $70/ head, respectively. Drought was certainly a factor in both regions, especially the Southern Plains.

Feed costs and fuel may be the first line items to come to when thinking about the cost increase. However, the pressures were likely broad-based with nearly all input costs higher. After all, with 8 percent inflation in the U.S. economy in 2022, what exactly was cheaper? Interest costs were higher as well and will likely remain higher in at least the next few years, even if some other costs decline.

It is also important to note that this cost estimate does not include returns to management, opportunity cost, or depreciation. Individual operations may think about these three items in particular very differently, so excluding them allows a more apples-to-apples comparison. Nonetheless, they have all likely moved higher as well. Specifically, returns to management can be simply regarded as what the owner pays themselves to live on, whether explicitly paid a salary or not. While input costs to the operation have moved higher, there is no doubt that cost of living has also increased notably as the producer puts their consumer hat on. The upside to the survey was the increase in reported calf revenues far outpaced the higher costs. Average calf values rose by $182 per head, or 21 percent, compared to 2021, to $1,052 per head. Prices on the summer videos were stout and cash prices remained well above a year-ago throughout the fall run. What’s more, producers also reported weaning a higher percentage of calves out of females exposed at 89.7 percent compared to 89.1 percent in 2021. This result is somewhat surprising considering the drought conditions faced by producers in many areas last year. The value of weaning more calves per cow cannot be understated in terms of spreading out cost.

The spike in calf values and revenues was much needed for the cow-calf sector. It’s unfortunate

that increased costs took away much of the benefit, but nonetheless positive to see the survey results indicating that the increase in revenues surpassed the increase in costs.

Calculating a simple margin based on cow cost, calf revenue and weaned calf percentage results in a net income of $261 per cow, up $99, or 61 percent, compared to 2021 and the largest figure since 2015. This simple margin calculation sets aside a few big costs discussed earlier and leaves out heifer retention and development costs. Cull cow revenue is also excluded. Additionally, this is a national average and individual operations vary widely in their cost structures and profitability situations. Nonetheless, this analysis still suggests a much-needed margin improvement for cow-calf operators occurred in 2022. Despite the improved trend, the improvement was still likely not enough to turn some producers into the black. Using the margin calculation above, 15 percent of respondents were still in the negative last year. Again, true margins are likely lower when accounting for the costs left out of this survey data. If that is a correct assumption, a the percentage of producers in the red in 2022 was likely higher than 15 percent.

Even for those producers turning a positive margin in 2022, unfortunately one year is not enough to completely turn around the tough financial situation being faced by the cow-calf segment for years. Even if cash flow turns positive, balance sheets have likely been worn down for many years and that will take time to rebuild.

Fortunately, the coming years should provide that opportunity as cyclically tighter cattle and beef supplies will favor higher prices and stronger margins for the cow-calf segment. Beef demand remains strong, despite economic challenges faced by the consumer, and cyclically leverage shifts mean the cowcalf producer will capture more of that strong demand. Moreover, improved moisture conditions and more adequate feed supplies should provide an assist on the cost side of the equation.

The cattle cycle will be the rising tide that lifts all boats in terms of cow-calf margins. However, it’s important that producers look inward at maximizing efficiencies and continuing to manage costs to capture the full benefit of the cyclically improved margins. The Cow-Calf Survey results show that cost differences between high return, low return and average return producers are just as wide as the revenue differences. However, the survey also suggests that high return producers pay close attention to investments in health and genetics. Future Trends articles will take a closer look at some of these topics from the survey.

A Focus on Quality A History of Service

by Lindsay Allen

Like a boomerang, Shiloh Hall, a third generation rancher, found his way back to the ranch after serving our country and touring in Iraq with the United States Marine Corp. It wasn’t just the ranch he was coming back to after honorably discharging from the military, but the opportunity to raise Brangus cattle alongside his father and with the help of his fiancé, Karla, and now their three young children.

“As a child, my father (Larry) moved to Okmulgee County in Oklahoma, where he maintained a cow calf

operation of commercial Brangus females with Hereford bulls. In 2009, I came back home after serving with the Marine Corps, and bought my first set of registered Brangus cattle and the following year I became an International Brangus Breeder’s Association (IBBA) member. Since then, my father and I have, together, grown a commercial and registered Brangus operation,” Hall shared.

The Halls have always been involved with the commercial cow-calf side of the industry and started with Limousin and Charolais cattle. Then when introduced to Brangus, they elected to breed them with horned Hereford bulls to produce Super Baldy calves.

Hall and his dad admire the superiority of the maternal traits and longevity of their Brangus females and how their offspring raise and wean a heavier calf with less input cost compared to other breeds they have raised in the past. They also like how the females breed back quickly.

Hall, who is also a state trooper, knew he wanted to do more than just sell calves at the local sale barn when he returned from Iraq and joined forces with his dad.

“I knew I loved the Brangus cattle I grew up with as a kid, but I wanted more. I wanted to produce the best genetic Brangus bulls and females I could for commercial cattlemen. I knew there wasn’t a ton of Brangus seedstock competition where I live and I believed people needed a regional (or local) source for bulls,” he said.

Hall recalls the early years of his ranching days and admits he had a steep learning curve. He was fortunate to

Pictured Above: Shiloh's father, Larry Hall(standing), Shiloh, brother CodyHall, and brother Rayner Hall

build a relationship with fellow Brangus breeder, Mike Vorel of Vorel Farms in Luther, OK, and learned more about genetic selection, and more importantly AI. “I saw the success his operation had from using AI and made it a priority to get to A.I. school as quick as I could,” he recalls.

As he began to grow the program and increase quality of animals produced annually, Hall and his dad began to see scrotal size increase, frame size decrease, and their cattle had better structure and depth. The Halls credit these traits for improving the time it took their bulls and females to reach puberty and start producing.

Additionally, the father-son duo strive to provide a docile animal that is functional in today’s market and will add pounds and value to the commercial cattleman. They’ve relied on data and more data to help them accomplish this goal.

“We have collected data, yearling carcass scans, DNA and genomic data from day one,” he continued. “We have also focused on our Ultrablack program to complement the purebred Brangus within the herd and I take it as a compliment when someone tries to pick out the Brangus and the Ultrablack cattle. Often times, they pick out what they think is an Ultrablack animal and it’s a purebred Brangus and vice versa. We work hard to produce both Brangus and Ultrablack cattle that will work anywhere, for anyone.”

The Halls market both their bulls and females through GENEPLUS in both the fall and spring elite sales. They also market their cattle private treaty and through Oklahoma Brangus Association sales. GENEPLUS is a partnership of Brangus breeders who have united under a single genetic alliance and produce

some of the breed’s leading genetics. While Hall is laser focused at his home and with his cattle, it doesn’t stop him from being involved with Brangus organizations and supporting their members and the growth of the breed.

All along the way, he has served on various committees with IBBA, leading up to his selection to the IBBA Board of Directors. Hall is in his second term on the board and currently serves as the first vice president and will take the reigns as president in 2024 for his final year on the board. He also serves as the sales vice president for the Oklahoma Brangus Association (OBA) and helps the group manage two sales each year. He credits his involvement with IBBA and OBA and the various committees he has served on for allowing him to meet so many other Brangus breeders and learn from industry leaders.

“What I love about ranching, and especially the seedstock business is my customers. I love building relationships and helping guide other seedstock breeders that are new to the breed. Ranching, in general, is very hard work, but it lets me feel free. After wearing a uniform for over 20 years as a public servant, I have a lot of pride knowing that my cattle are out there working for others, improving their genetics and adding value at weaning time,” he shared. “At the end of the day I have to give all credit for the success of operation to God and to my family for allowing me to commit so much time into my passion of ranching.”

Pictured Above: Reese Hall, Paige Hall, Shiloh Hall, Karla Battles, and Teagan Johnson

WELCOME TO THE IBBA! 2023's new members!

ALABAMA

Cory Goodlett

Jerry Jones

Tyler Mitchell

Kevin Rackard

Cliffton Simpson

Scott Stafford

Chris Turner

ARKANSAS

Jay Franks

Jesse Jaco

Allen Brothers Farm, LLC

CALIFORNIA

Rosendo Dominguez

FLORIDA

Daniel Aubertine

Riley Baldwin

Aubrey Beatty

Tom Bernasek

Ashley Clark

Samantha Davenport

Nala Day

Hector Flores

Rusty Foster

Savannah Godwin

Adalynn Godwin

Addison Gray

Randy Harris

Bayler

Maree Hurlbut

Eric Kogut

Becky Marston

Brandon Snellgrove

Jason Staier

Emily Stokes

Mason Gordon Tabor

Marty Tabor

Sasha Twelker

Brooke Willard

GEORGIA

Toby Waddell

KENTUCKY

Collier Mathes

LOUISIANA

Bailey LaBove

Clyde A Moses

Miley Peck

Maci Seaford

Monroe Thompson

MISSOURI

David Gann

Kylee Norwood

Kyle & Kim Wake

MISSISSIPPI

Mason Crosby

James Morgan

Al Shiyou

Mark Windham

NORTH CAROLINA

Jose Sanchez

Caleb Staley

NEW MEXICO

JR Shafer

OKLAHOMA

Steve Dobbs

Justin Jones

Tami Jones

J & S Wiedel Ranch

Dustin & Suzanne Roberts

SOUTH CAROLINA

Clay Smith

TENNESSEE

Hillary Broyles

Kale Broyles

Adrian Landry

Kenny Preston

TEXAS

Trevor Adkison

Rodney Bade

Jeffrey Barron

Lacey Bayer

Alton Bean

Kenneth Black

Preston Blevins

Channing Borgstedt

Danielle Brewer

Rodrigo Briseno

Keeley Brooks

Reyse Brown

Sixty Bar Cattle

Jonathan & Shelby Chachere

Ava Chilek

Isabelle Coates

Yeager Country

Ken Decroo

Jay Diehl

Wesley Ford

Kate Gatlin

Colson Glueck

Mark Hagens

Kristina Laurel Hale

Jarrod Hampton

Hunter Herrington

Cadence Hutchen

Broesche Cattle Company Inc.

Marshall Jaloway

Fiona Joseph

Eckhardt Livestock

Gresham Land & Cattle, LLC

Jaime Lopez

Tye Coulter Martin

Madyson McAshlan

Aleiah McKee

Steven Mendoza

Dustin Nesrsta

David Nimberger

Nicole Ortiz

Madison Perry

Kayla Peters

Gary Pochyla

Paige Price

David Ramsey

Lucio Ranch

Keefer Ranch

Addelyn Rauch

Addison Rider

ADVANCE THE QUALITY, RELIABILITY, AND VALUE OF BRANGUS

Members join a membership organization or association because they believe in the cause it stands for. As Brangus breeders, we know the quality of what we produce. We know these cattle represent quality, reliability, and are truly a valuable animal that comes through time and time again for producers. From exceptional maternal ability, outstanding stayability, and a deep rooted hybrid vigor, Brangus and Ultrablacks keep showing up and doing their job and at the end of the day, they improve the bottom line.

Becoming a member of the International Brangus Breeders Association is not only joining a family of Brangus breeders, but becoming a part of the bigger picture and helping Brangus continue to grow.

Coleman Rodd

Bailie Sanders

Josiah Schorsch

Cade Schroeder

Melanie Sherry

Mark Smith

Armour Strunk

Jelani Thomas

Julie Whitton

Floyd Williams

Jarrett Worrell

SALESummaries

High Selling Pairs -

125 Registered Lots grossed $723,250 to average $5,786

Commercial Females

Ms JFB Mccoy Charlotte 500G5 sold for $14,500, she was consigned by Jackson Family Brangus. She was purchased by Debbi Holmes Stockstill of Coldspring, TX.

324 Commercial pairs with Brangus and Ultrablack calves at side grossed $890,500 to average $2,748

Miss MS Ella 915J3 sold for $13,500, she was consigned by Saathooff Brangus Cattle Company. She was purchased by GKB Cattle of Desdemona, TX.

59 Brangus and Super Baldy Bred Heifers grossed $140,950 to average $2,389

66 Open Brangus Heifers grossed $140,050 to average $2,122

High selling bred heifer

449 Commercial Females grossed $1,171,500 to average $2,609

Texas Brangus Breeders Spring Spectacular

20 – open heifers grossed $50,250 to average $2,512 2 – bulls grossed $7,150 to average $3,575

March 15, 2023 | Salado, Texas

Buyers from 6 states were on hand to compete for the high quality lots consigned by 20 breeders across the Southeast. The highest selling lot MS. Boulder 000F16 with a heifer calf at her side, consigned by Vanna Farms, was purchased by L & K Farms for $26,000. The volume buyer was Eagle Ridge Farms, Cottondale, Al -purchased 12 lots

55 Lots Grossed $308,250.00

All consigners and buyers are greatly appreciated. The 2023 Cut Above Sale will be in Cullman, AL on April 29, 2023 at 10:00 am

CAVENDER DRAGGIN’ M AND PARTNERS SPRING SALE

Registered Female Sale

1 Registered Brangus Herd Sire grossed $15,000 to average $15,000

7 Brangus and Ultrablack 3N1’s grossed $67,500 to average $9,643

10 Brangus and Ultrablack Donors grossed $79,500 to average $7,950

14 Spring Pairs grossed $45,750 to average $3,268

25 Fall bred Brangus and Ultrablack Heifers grossed $183,250 to average $7,330

65 Open Brangus and Ultrablack Heifers grossed $318,500 to average $4,900

3 Fall Pairs and Pregnant Recipients grossed $13,750 to average $4,583

CN Ms Trinity. 415J11 brought $19,500, she was consigned by Cross N Farm. She was purchased by Debbi Holmes Stockstill of Coldspring, TX.

High selling open heifers

163 buyers from 12 states and Mexico were greeted by pleasant spring weather, mild temperature and welcoming hospitality from the hosts at Cavenders Neches River Ranch.

Ms DMR Domain 30K10 brought $11,000, she was consigned by Draggin’ M Ranch. She was purchased by GKB Cattle of Desdemona, TX.

at the 2nd annual CDP Spring Female Production Sale. The sale featured Registered Brangus and Ultrablack cattle from the CDP group as well as customers and included 450 commercial cattle, many with calves at side sired by CDP bulls. The bidding was fast paced and furious as demand for quality Brangus seedstock ran high.

SF Miss Entourage 404K3 sold for $10,000, she was consigned by Schmidt Farms, LLC. She was purchased by Reggy McDaniel of Columbia, LA.

The day’s top selling female, at $25,000 was Lot 85, PR MS Crossroads 129J7. This powerful open heifer was consigned by Pennridge Farms, Paige, Tx. Her dam is a full sister to the dam of Modello and Herndon Farms, Lyons, Ga was the winning bidder.

Briggs Ranch, Bloomington TX and Harris Riverbend Farms, Cleburne, TX teamed to eran the bid of $24,000 for Lot 107, MS DMR Resource 415J52. She was another stout open heifer and was consigned by CDP Partner, Draggin M Ranch, Eldorado, Arkansas.

B/K Beef LLC, Boerne, TX was the purchaser of the next high selling lot when they paid $22,500 to own Lot 42, MS DMR Empire 222H5. This bred heifer, safe to Growth Fund, was also consigned by Draggin M.

B/K Beef also purchased the day’s next high seller when they paid $20,000 to on Lot 41A, CB MS Capital Gain 117H20, another stylish bred heifer this time safe to Masterpiece. She was consigned by CDP Partner Cavender Brangus, Jacksonville, TX.

El Granizo De San Juan, Durango, Mexico purchased the next high seller when they paid $19,000 to own Lot 43, MS

SALESummaries

Texas Alliance Sale

CUT ABOVE SALE, CULLMAN, AL – APRIL 30, 2022

March 23, 2023 | Bloomington, Texas

59 Brangus & Ultra lots grossed $239,350 to average $4,057

11 commercial lots grossed $11,200 to average $1,018

Texas Alliance Buyers Own Breed Leading Brangus and Santa Gertrudis Genetics

The total sale grossed $250,550

Lots

6 - sets of Embryos grossed $25,750, to average $4,292

Average

3 -3-N-1 grossed $13,950, to average $4,650

77 Brangus & Ultrablack Bulls $4,016

7 - bred cows grossed $25,400 to average $3,629

Grossed $309,250

14 – bred heifers grossed $42,350 to average $3,025

11 – pairs grossed $74,500 to average $6,773

32 Santa Gertrudis Bulls $3,297

20 – open heifers grossed $50,250 to average $2,512

Grossed $105,500

2 – bulls grossed $7,150 to average $3,575

80 Santa Gertrudis & Cross Females $1,888

Grossed $151,050

Buyers from 6 states were on hand to compete for the high quality lots consigned by 20 breeders across the Southeast.

The highest selling lot MS. Boulder 000F16 with a heifer calf at her side, consigned by Vanna Farms, was purchased by L & K Farms for $26,000.

The volume buyer was Eagle Ridge Farms, Cottondale, Al -purchased 12 lots

All consigners and buyers are greatly appreciated.

The 2023 Cut Above Sale will be in Cullman, AL on April 29, 2023 at 10:00 am

CAVENDER DRAGGIN’ M AND PARTNERS SPRING SALE

49 registered buyers from 5 states and Mexico competed for the high quality registered and Ultrablack Brangus and registered Santa Gertrudis bulls at the recent Texas Alliance sale hosted by Briggs Ranch in Bloomington, Texas. The crowd was welcomed with outstanding South Texas hospitality from the Briggs Ranch hosts. Buyers were able to bid for and own breed leading genetics from the Cavender, Draggin M and Partners Brangus program and the prestigious Briggs Ranch Santa Gertrudis and growing Brangus program.

Registered Female Sale

1 Registered Brangus Herd Sire grossed $15,000 to average $15,000

7 Brangus and Ultrablack 3N1’s grossed $67,500 to average $9,643

The day’s high selling Brangus bull at $7,500, was Lot 56, DMR Growth Fund 99J15, a maternal brother to the $30,000 99J33 herd sire sold in the Fall CDP sale. He was from Draggin M Ranch, Eldorado, AR and sold to Rancho La Parota, Palenque, Chiapas.

10 Brangus and Ultrablack Donors grossed $79,500 to average $7,950

14 Spring Pairs grossed $45,750 to average $3,268

25 Fall bred Brangus and Ultrablack Heifers grossed $183,250 to average $7,330

Lot 37, CB Blount 468J42 was the second high selling bull when he sold for $6,750. This big growth and REA prospect sold to Cody Hensley, Bushnell, FL. He was consigned by Cavender Brangus, Tyler, TX.

65 Open Brangus and Ultrablack Heifers grossed $318,500 to average $4,900

3 Fall Pairs and Pregnant Recipients grossed $13,750 to average $4,583

Lot 45, CB Land Line 406J15 was the day’s third high seller when he brought $6,000. This prospect boasted elite growth with big carcass values and Indexes. He was consigned by Cavender Brangus and sold to 4M Cattle, Victoria, TX.

125 Registered Lots grossed $723,250 to average $5,786

Commercial Females

Also selling for $6,000 was Lot 57, DMR Empire 535J28. This calving ease prospect was consigned by Draggin M Ranch and purchased by Cactus Land and Cattle, El Campo, TX.

324 Commercial pairs with Brangus and Ultrablack calves at side grossed $890,500 to average $2,748

59 Brangus and Super Baldy Bred Heifers grossed $140,950 to average $2,389

66 Open Brangus Heifers grossed $140,050 to average $2,122

The high selling Santa Gertrudis bull was Lot 1, Harris Nitro 210J2. This thick and moderate herd sire prospect sold for $7,500 to Wendt Ranches Partners, Bay City, TX. He was consigned by Harris Riverbend Farms, Cleburne, TX.

449 Commercial Females grossed $1,171,500 to average $2,609

163 buyers from 12 states and Mexico were greeted by pleasant spring weather, mild temperature and welcoming hospitality from the hosts at Cavenders Neches River Ranch.

In the commercial female sale two lots of Spring Bred heifers topped the offering when Lot 216, a matched pair of Santa Gertrudis heifers fetched the bid price from Garcia Ranch, Buda, TX. Also selling for $2,200 was a pen of 4 Santa Gertrudis X Herford F1 females going to Bowers Farms, Inez, TX. Lot 216 was consigned by Briggs Ranch and Lot 200 by Harris Riverbend.

at the 2nd annual CDP Spring Female Production Sale. The sale featured Registered Brangus and Ultrablack cattle from the CDP group as well as customers and included 450 commercial cattle, many with calves at side sired by CDP bulls. The bidding was fast paced and furious as demand for quality Brangus seedstock ran high.

The day’s top selling female, at $25,000 was Lot 85, PR MS Crossroads 129J7. This powerful open heifer was consigned by Pennridge Farms, Paige, Tx. Her dam is a full sister to the dam of Modello and Herndon Farms, Lyons, Ga was the winning bidder.

Briggs Ranch, Bloomington TX and Harris Riverbend Farms, Cleburne, TX teamed to eran the bid of $24,000 for Lot 107, MS DMR Resource 415J52. She was another stout open heifer and was consigned by CDP Partner, Draggin M Ranch, Eldorado, Arkansas.

B/K Beef LLC, Boerne, TX was the purchaser of the next high selling lot when they paid $22,500 to own Lot 42, MS DMR Empire 222H5. This bred heifer, safe to Growth Fund, was also consigned by Draggin M.

B/K Beef also purchased the day’s next high seller when they paid $20,000 to on Lot 41A, CB MS Capital Gain 117H20, another stylish bred heifer this time safe to Masterpiece. She was consigned by CDP Partner Cavender Brangus, Jacksonville, TX.

El Granizo De San Juan, Durango, Mexico purchased the next high seller when they paid $19,000 to own Lot 43, MS

SALESummaries

GENEPLUS at Chimney Rock Spring Bull Sale

CUT ABOVE SALE, CULLMAN, AL – APRIL 30, 2022

March 28, 2023 | Concord, Arkansas

59 Brangus & Ultra lots grossed $239,350 to average $4,057

11 commercial lots grossed $11,200 to average $1,018

The total sale grossed $250,550

6 - sets of Embryos grossed $25,750, to average $4,292

3 -3-N-1 grossed $13,950, to average $4,650

7 - bred cows grossed $25,400 to average $3,629

14 – bred heifers grossed $42,350 to average $3,025

11 – pairs grossed $74,500 to average $6,773

20 – open heifers grossed $50,250 to average $2,512

2 – bulls grossed $7,150 to average $3,575

Buyers from 6 states were on hand to compete for the high quality lots consigned by 20 breeders across the Southeast. The highest selling lot MS. Boulder 000F16 with a heifer calf at her side, consigned by Vanna Farms, was purchased by L & K Farms for $26,000.

The volume buyer was Eagle Ridge Farms, Cottondale, Al -purchased 12 lots

All consigners and buyers are greatly appreciated.

The 2023 Cut Above Sale will be in Cullman, AL on April 29, 2023 at 10:00 am

CAVENDER DRAGGIN’ M AND PARTNERS SPRING SALE

Registered Female Sale

1 Registered Brangus Herd Sire grossed $15,000 to average $15,000

An active crowd in-person and online joined the GENEPLUS partners for the 30th annual spring bull sale, previously located at Suhn Cattle Company in Eureka, KS but transplanted to the one-of-a-kind Chimney Rock locale for 2023 and beyond. The breed leading set of industry driven bulls were actively acquired by cattlemen across the country from Florida to Oregon, with a large number landing in the midwestern states of Missouri and Kansas. Cattle built with balance in mind, on paper and in person, the elite EPD data, excellent phenotype, industry accepted sheath design, and user-friendly dispositions were on display across the offering. In addition to the power packed bulls, a hand picked set of commercial replacement females were offered with great interest. High sellers from the bull and commercial females were as follows.

7 Brangus and Ultrablack 3N1’s grossed $67,500 to average

$9,643

Brangus and Ultrablack Bulls -

10 Brangus and Ultrablack Donors grossed $79,500 to average $7,950

14 Spring Pairs grossed $45,750 to average $3,268

25 Fall bred Brangus and Ultrablack Heifers grossed $183,250 to average $7,330

Lot 40, CRC Trail Boss 53K7, a big bodied, high performing Trail Boss son from Chimney Rock Cattle Co was selected by Schmidt Farms, Simms, TX and Lake Majestik Farms, Flat Rock, AL for $35,000 for 2/3 interest and full possession.

65 Open Brangus and Ultrablack Heifers grossed $318,500 to average $4,900

3 Fall Pairs and Pregnant Recipients grossed $13,750 to average $4,583

Lot 54, LM Signal 102K was a uniquely designed breed changer with tremendous shape and pedigree predictability from Lake Majestik Farms and sold to McDaniel Brangus, Columbia, LA at $25,500 for ½ interest and full possession.

125 Registered Lots grossed $723,250 to average $5,786

Commercial Females

Lot 130, CRC Signal 919K21, an ultra-complete son of the breed icon Signal from Chimney Rock Cattle Co was chosen by Lake Majestik Farms, Flat Rock, AL for $19,000 for 2/3 interest and full possession.

324 Commercial pairs with Brangus and Ultrablack calves at side grossed $890,500 to average $2,748

59 Brangus and Super Baldy Bred Heifers grossed $140,950 to average $2,389

66 Open Brangus Heifers grossed $140,050 to average $2,122

449 Commercial Females grossed $1,171,500 to average $2,609

Lot 24, CRC Masterpiece 30K6, a bold sprung, stout made Masterpiece son from Chimney Rock Cattle Co was selected by the partnership of Giffin Brangus, Rogers, AR and Rock Creek Ranch, Garfield, AR for $16,000 for 2/3 interest and full possession.

163 buyers from 12 states and Mexico were greeted by pleasant spring weather, mild temperature and welcoming hospitality from the hosts at Cavenders Neches River Ranch.

Lot 142, LM Business Line 2051K, a typey made Business Line son tracing back to a herd sire producing cow family from Lake Majestik Farms was selected by Lawman Ranch, Okmulgee, OK at $12,000 for full interest and full possession.

Commercial Brangus and Ultrablack Females

-

at the 2nd annual CDP Spring Female Production Sale. The sale featured Registered Brangus and Ultrablack cattle from the CDP group as well as customers and included 450 commercial cattle, many with calves at side sired by CDP bulls. The bidding was fast paced and furious as demand for quality Brangus seedstock ran high.

12 head of fancy Brangus and Ultrablack fall bred heifers from Schmidt Farms, Simms, TX topped the bred heifer offering at $2,600 to Shae Osborne, also from Simms, TX.

The day’s top selling female, at $25,000 was Lot 85, PR MS Crossroads 129J7. This powerful open heifer was consigned by Pennridge Farms, Paige, Tx. Her dam is a full sister to the dam of Modello and Herndon Farms, Lyons, Ga was the winning bidder.

8 head of fancy Brangus and Ultrablack open heifers from Jackson’s Double J Brangus, Gentry, AR lead the way on the open heifer offering at $2,000 selling to April Russell, Rosie, AR.

Briggs Ranch, Bloomington TX and Harris Riverbend Farms, Cleburne, TX teamed to eran the bid of $24,000 for Lot 107, MS DMR Resource 415J52. She was another stout open heifer and was consigned by CDP Partner, Draggin M Ranch, Eldorado, Arkansas.

B/K Beef LLC, Boerne, TX was the purchaser of the next high selling lot when they paid $22,500 to own Lot 42, MS DMR Empire 222H5. This bred heifer, safe to Growth Fund, was also consigned by Draggin M.

The next offering of GENEPLUS genetics will be available at Chimney Rock Cattle Co November 3-4th, 2023 with 100 registered Brangus and Ultrablack females, 160 Brangus and Ultrablack bulls and 350 commercial Brangus and Ultrablack females. For more information on the GENEPLUS program, private treaty offerings, or semen and embryo availability visit www. GENEPLUSBrangus.com.

B/K Beef also purchased the day’s next high seller when they paid $20,000 to on Lot 41A, CB MS Capital Gain 117H20, another stylish bred heifer this time safe to Masterpiece. She was consigned by CDP Partner Cavender Brangus, Jacksonville, TX.

El Granizo De San Juan, Durango, Mexico purchased the next high seller when they paid $19,000 to own Lot 43, MS

SALESummaries

High Selling Pairs -

125 Registered Lots grossed $723,250 to average $5,786

Commercial Females

DDD Skys the Limit 150F6 sold for $9,000 and was purchased by WM Brangus of Bellville, TX.

324 Commercial pairs with Brangus and Ultrablack calves at side grossed $890,500 to average $2,748

59 Brangus and Super Baldy Bred Heifers grossed $140,950 to average $2,389

DDD New Star 534D sold for $7,500 and was purchased by Lackey Ranch of Karnes City, TX.

66 Open Brangus Heifers grossed $140,050 to average $2,122

Buyers from 6 states were on hand to compete for the high quality lots consigned by 20 breeders across the Southeast. The highest selling lot MS. Boulder 000F16 with a heifer calf at her side, consigned by Vanna Farms, was purchased by L & K Farms for $26,000.

The volume buyer was Eagle Ridge Farms, Cottondale, Al -purchased 12 lots

All consigners and buyers are greatly appreciated. The 2023 Cut Above Sale will be in Cullman, AL on April 29, 2023 at 10:00 am

CAVENDER DRAGGIN’ M AND PARTNERS SPRING SALE

Registered Female Sale

1 Registered Brangus Herd Sire grossed $15,000 to average $15,000

7 Brangus and Ultrablack 3N1’s grossed $67,500 to average $9,643

10 Brangus and Ultrablack Donors grossed $79,500 to average $7,950

14 Spring Pairs grossed $45,750 to average $3,268

25 Fall bred Brangus and Ultrablack Heifers grossed $183,250 to average $7,330

65 Open Brangus and Ultrablack Heifers grossed $318,500 to average $4,900

3 Fall Pairs and Pregnant Recipients grossed $13,750 to average $4,583

449 Commercial Females grossed $1,171,500 to average $2,609

High Selling Bred Females -

163 buyers from 12 states and Mexico were greeted by pleasant spring weather, mild temperature and welcoming hospitality from the hosts at Cavenders Neches River Ranch.

DDD Miss Faith 74H12 sold for $18,000 to 4F Cattle of Brenham, TX.

DDD Mirabelle 804D3 sold for $14,000 and was purchased by Lucherk Cattle of McCoy, TX.

High Selling Bulls -

MP Mr Texas Swing 150J38 sold for $16,000 and was purchased by Ginger Schiel of Pattison, TX.

at the 2nd annual CDP Spring Female Production Sale. The sale featured Registered Brangus and Ultrablack cattle from the CDP group as well as customers and included 450 commercial cattle, many with calves at side sired by CDP bulls. The bidding was fast paced and furious as demand for quality Brangus seedstock ran high.

Mr 543K sold for $11,000 and was purchased by Crystal Krivavcka of Hempstead, TX.

The day’s top selling female, at $25,000 was Lot 85, PR MS Crossroads 129J7. This powerful open heifer was consigned by Pennridge Farms, Paige, Tx. Her dam is a full sister to the dam of Modello and Herndon Farms, Lyons, Ga was the winning bidder.

Briggs Ranch, Bloomington TX and Harris Riverbend Farms, Cleburne, TX teamed to eran the bid of $24,000 for Lot 107, MS DMR Resource 415J52. She was another stout open heifer and was consigned by CDP Partner, Draggin M Ranch, Eldorado, Arkansas.

B/K Beef LLC, Boerne, TX was the purchaser of the next high selling lot when they paid $22,500 to own Lot 42, MS DMR Empire 222H5. This bred heifer, safe to Growth Fund, was also consigned by Draggin M.

B/K Beef also purchased the day’s next high seller when they paid $20,000 to on Lot 41A, CB MS Capital Gain 117H20, another stylish bred heifer this time safe to Masterpiece. She was consigned by CDP Partner Cavender Brangus, Jacksonville, TX.

El Granizo De San Juan, Durango, Mexico purchased the next high seller when they paid $19,000 to own Lot 43, MS

JOHN MILAM, OWNER Grady Green, Ranch Manager 870-314-3673 | grady@dragginmranch.com El Dorado, Arkansas www.dragginm.com

DECEMBER

30th Anniversary

BULLS THAT OUTWORK AND OUTLAST. Discover the difference.

JOHNES FREE BULLS • TRICH AND BVD TESTED • HETEROSIS BULLS • QUALITY ASSURED

Join us at the ranch for the

TOWN CREEK FARM SALE

Saturday, October 21, 2023 • 12 noon

150 TOWN CREEK FARM BULLS BRANGUS • ULTRABLACK • VIGORMAX™ HALF-BLOOD BULLS

225 BRANGUS COMMERCIAL BRED HEIFERS

LOOK FOR OUR TOWN CREEK FARM AT THE FOLLOWING EVENTS: June 22 - 23, 2023 – Florida Cattlemen’s Convention, Marco Island, Florida, Booth No. 1 July 3-6, 2023 – Beef Improvement Federation (BIF) Symposium, Calgary, Canada

GO TO OUR WEBSITE TO REQUEST A SALE CATALOG AND JOIN OUR MAILING LIST. • CALL FOR SEMEN ORDERS. Quality Assurance always comes rst. 3

TOWN CREEK FARM

Milton Sundbeck, Owner 32476 Hwy. 50 East, West Point, Mississippi 39773-5207

Joy Reznicek Sundbeck (205)399-0221

Joy@TownCreekFarm.com

Cody Glenn (601)508-8689 Cody@TownCreekFarm.com

www.TownCreekFarm.com

These bulls sell October 21, 2023

TCF RAPID REWARD 263F Sons of 263F selling 10/21/23.

TCF RAPID REWARD145E6 Sons of 145E6 selling 10/21/23. Commercial and Registered Semen Available

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