BRJ Nov/Dec 2011

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Merry Christmas and Happy New Year!

“We hope your 2012 is looking bright. We are very excited about our young females that will be impacting our program in 2012 and beyond. I would like to thank everyone for attending and buying this past year. There have been more SVF females placed in the market between our sales and Charlie Israel’s sale this year than I believe ever before.”

- Chris Heptinstall

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David & Susan Vaughan, Owner Chris Heptinstall, Gen. Manager PO Box 185 Fairmount, GA 30139 706-337-2295 chris@salacoavalleybrangus.com www.salacoavalleybrangus.com

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Watch for bulls available Private Treaty and Information on upcoming sale dates in the spring of 2012.

Aspen Edge Marketing

BRANGUSBRANGUS JOURNAL JOURNAL NOVEMBER MARCH/APRIL / DECEMBER 2011 | 1

Volume 59, Issue 6 Subscriptions: Frances Miller 210.696-8231 x203 frances_miller@int-brangus.org

The Official Publication of the International Brangus® Breeders Association The Brangus Journal is an international news magazine serving the Brangus breed of beef cattle including Brangus crossbreds and Brahman and Angus stock necessary to produce Brangus cattle. Published six times a year by Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249. This publication is designed to promote and develop the Brangus breed and serve the best interests of the producers. Publication #ISSN0006-9132. Periodicals postage paid at San Antonio, Texas, and additional entries.

Postmaster: Send address changes to Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249.

Subscription Rates: Domestic Periodicals—1 year, $25; First class—$55. Foreign—1 year, periodicals, $25; air mail to Mexico, $70, Canada, $70, Australia, $115; air mail to all other countries, $115.

Contact: Address: 5750 Epsilon, San Antonio, Texas 78249 Tel.: 210.696.8231 Fax: 210.696.8718 Web site: www.brangusjournal.com Email: brangusjournal@int-brangus.org The International Brangus® Breeders Association does not verify claims made by the advertisers in this publication.

Address: 5750 Epsilon, San Antonio, Texas 78249 Tel.: 210.696.8231 Fax: 210.696.8718 Web site: www.GoBrangus.com OFFICERS President: Angelo Zottarelli (512.422.3123) 1st Vice President: R.L. Robbs (520.384.3654) 2nd Vice President: Fred McCreary (251.578.4750) Secretary/Treasurer : Steve Densmore (979.778.1055) Member At Large : Don Cox (281.395.1277) Executive Vice President : Dr. Joseph Massey (210.696.8231) 2011-2014 IBBA BOARD OF DIRECTORS Term Expires 2012 Bill Felton, Holly Springs, Mississippi (662.252.1314) R. L. Robbs, Wilcox, Arizona (520.384.3654) Robert S. Vineyard, Wharton, Texas (979.532.4243) Doug Williams, Mocksville, North Carolina (336.998.8125)

BPI OFFICERS AND BOARD OF DIRECTORS Chairman : R.L. Robbs (520.384.3654) President : Dr. Joseph Massey (210.696.8321 x212) Secretary/Treasurer : Steve Densmore (979.778.1055) Director : Fred McCreary (251.578.4750) Director: Angelo Zottarelli (512.422.3123) STAFF Lindsey Matli: Customer Service Representative (x204, lindsey@int-brangus.org) Frances Miller: Controller (x203, frances_miller@int-brangus.org) Ben Spitzer: Marketing Programs Director (x215; ben@int-brangus.org) Rosanne Sralla: Registry Specialist (x206, rosanne_sralla@int-brangus.org) Patti Teeler: Accounting (x205, patti@int-brangus.org) Jim Bulger: Information Technologies Manager (x207, jim_bulger@gps-beef.com) Brittni Drennan: Communications Coordinator (X202, brittni@int-brangus.org) ADVERTISING Melanie Fuller: (979.828.5300), advertising@int-brangus.org LAYOUT/ART DIRECTOR Crystal Clear Designs Crystal Rasmussen (406.482.3684), www.crystalcleardesigns.net

Term Expires 2013 Steve Densmore, Bryan, Texas (979.778.1055) Fred McCreary, Evergreen, Alabama (251.578.4750) Larry Parker, San Simon, Arizona (520.508.3505) Frank Perry, Pauls Valley, Oklahoma (405.833.5189) Angelo Zottarelli, Austin, Texas (512.422.3123) Term Expires 2014 Don Cox, Katy, Texas (281.395.1277) Ron Flake, Ecru, Mississippi (662.509.2233) Mike Burke, Waynesboro, Georgia (706.551.3025) Cody Gariss, Lamar, Missouri (417.398.2836)

2 | NOVEMBER NOVEMBER//DECEMBER DECEMBER2011 2011 BRANGUS BRANGUSJOURNAL JOURNAL

A Challenging Year Leads to Rethinking Marketing

by Dr. Joseph M. Massey

8

Person to Person

by Angelo Zottarelli

10

Marketing Update

11

24

13

25

Year End Review

Board of Directors Activities

Board of Directors Candidates

19

Get Your Ticket To Ride

by John Robinson

What does Social Media Have to do With Me?

by Brittni Drennan

CONTENTS NOVEMBER/DECEMBER 2011

6

26

Western National Brangus Show Champions

by Ben Spitzer

4. New Members 17. News & Noteworthy 18. IJBBA 22. IBA 30. Sale Reports

34. State Directory 38. Services 40. Advertiser’s Index 40. Calendar of Events

BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 3

MEMBERSHIPBENEFITS Total Herd Reporting (THR) is rapidly becoming the industry standard for reporting beef seedstock performance information, and the IBBA is emerging as a leader in THR. IBBA membership is full featured, not complex.

IBBA membership provides flexibility.

IBBA membership includes a subscription to the Brangus Journal, the official publication of the IBBA, and to the FRONTLINE Beef Producer, the IBBA's commerciallyfocused publication.

IBBA members receive a complimentary copy of the IBBA Breeder Handbook.     BrangusŽ, Red Brangus, UltrablackŽ or Ultrared, it’s your choice. You choose the genetics that best fit your customers’ needs.     The Brangus Automated Registry Network (BARN) is the most advanced and user friendly registry system in the industry. In fact, for most breeders the BARN can eliminate the need for other herd management software.

IBBA membership provides access. Â Â Â Â The IBBA is an active participant in the development of Multi-Breed EPD, and participates in the Beef Cattle Decision Support web-based software developed

by Colorado State University and the National Beef Cattle Evaluation Consortium.

Sorting and selecting genetics based on real economics positions IBBA members and their customers for increased profitability.

IBBA membership is global. Â Â Â Â IBBA is an active member of US Livestock Genetics Export, Inc., allowing members to leverage their ability to market IBBA genetics worldwide. IBBA currently provides services to breeders in Australia, Brazil, Colombia, Costa Rica, and Mexico.

IBBA membership creates opportunity.     The IBBA Business Plan adopted January 8, 2006 includes the following purpose statement: “Enable IBBA members to serve the commercial cattle industry.�

The beef seedstock business is becoming increasingly competitive, and today’s breeders need an association that is truly dedicated to the needs of its members’ customers.

WELCOME OUR NEW MEMBERS

Please contact members in your area and welcome them to the IBBA. Thank you!

Area 7

Directors- Angelo Zottarelli, Dr. Robert Vineyard and Don Cox Kent Smith KSS Roans Prairie, TX Gary Maxwell Maxwell Ranches Temple, TX Tommy Brundrett Lowood Ranch New Boston, TX

Area 9

Director- Steve Densmore Robert A. Casias Somerset, TX Wolf Point Ranch Port Lavaca, TX Carl Ruffino Bryan, TX Brandon T. Smith BTS Investments Bastrop, TX

Area 8

Director- Bill Felton Robert Leathers Leathers Cattle Company Kosciusko, MS

GAYLORD OPRYLAND HOTEL NASHVILLE, TN FEB 1-4, 2012

Scan to learn more about the convention or visit www.beefusa.org 4 | NOVEMBER / DECEMBER 2011 Nash_HalfPgAd.indd 1

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A Challenging Year Leads to Rethinking Marketing

by DR. JOSEPH MASSEY

2011 has been the most challenging year that I and many of you have ever experienced in the cattle business, with many parts of the country from Texas to the Southeastern states seeing unprecedented drought conditions. For many, the drought has not come to an end yet, and we are still struggling with how to feed cattle without water, grass or hay. These conditions and the continued high cost of inputs have caused all of us to experience extreme stress at times, and to wonder when enough is enough. Fortunately, 2011 had some of the best prices for feeder cattle, and generally the price of all cattle has been up substantially. If not for the strong pricing I think we would have made a mad rush for the door.

We are experiencing a high liquidation environment, and I do not expect these conditions to change until the drought breaks and we have had some time to establish normality again for our own operations. The consequences are already being felt in the short supply of good cattle. We are currently in the middle of the bull selling season, and I have been getting calls as to where bulls can be found. I have been surprised by many of the comments that I have heard from these people that have called. They have said there are bulls out there, but not necessarily what they consider good quality. Furthermore, the price is high, and they do not want to deal with anyone that is trying to take advantage of them. I have been absolutely shocked when I hear what has

happened to all those good, honest cattlemen. I would like to tell you that these calls have been few, but they have not.

What does this tell us about what we as seed stock producers have been doing to our marketing program? On a personal level this has me thinking about what is going on in our industry and what adjustments we need to make in order to change the perception. While I have my own opinions, it has become clear to me that each of us must consider what is going on and decide what to do to change this perception. The following are a few thoughts from a buyer’s point of view that should get you thinking about your marketing program: 1. The group is so big that they don’t care what I think or want. They just want me to buy a bull for big bucks.

2. They are a bunch of know-it-alls, and they make me feel like I’m just dumb, and I don’t know anything.

3. They have lots of bulls but they are not the kind that will work for me.

4. Who has quality bulls that I can trust to treat me fairly?

5. Who has been in the business a long time with a good reputation?

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What I have concluded is that we in the industry have created integrity issues and we had better understand what is happing.

In a survey of thousands of cattlemen by the Vance Group, integrity and long time family cattle operations have moved up to what is important when buying bulls or cattle in general. We need to rethink and better understand who our customer is if we are to continue on in this business. BJ

ABOUT THE AUTHOR Dr. Massey has served as Executive Vice President of the IBBA since 2004. In 2007, he started Genetic Performance Solutions, LLC, a breed registry services and performance analysis company serving the cattle and breed association industry— an IBBA owned company. GPS manages online registry programs for breed associations and the data base management of performance data like multi-breed EPDs.

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PERSONTOPERSON

by ANGELO ZOTTARELLI, IBBA PRESIDENT Let me start off by wishing all of you a very Happy Holiday Season. To say that this has been an interesting year would not be doing it justice. I want to thank the staff for their devotion and hard work on our behalf; they are a dedicated bunch one and all. I want to thank my fellow Board members for their commitment to this Association and to this breed that we all love. In spite of all the distractions they still worked hard to move this Association and breed forward.

Some of the changes that you will see in the upcoming year and that will be discussed in more detail at a later time are changes to the convention in Houston. They include allowing more time to concentrate on the sales and now two days of shows, along with streamlined committee and program changes. One of the biggest changes will be the return to a later start for the Banquet and Awards Dinner. It will last until the wee hours of the morning or until R.L. stops buying drinks. We will also invite our International Breeders as we have done in the past. In addition, we are planning a summer get-together that will be a family friendly event just as Nashville was, and hopefully this tradition will continue into the future.

Now that we have six years of data on our Brangus EPD’s we are committing $50,000 to gene mapping of our breed. We have also made an effort to create a presence at all shows and conventions in order to share this incredible breed of cattle with the rest of the industry. Additionally we have added $100,000 to our promotions budget, we sent the Frontline to over 80,000 bull buyers last year, and we have continued to look for and explore opportunities to expand our breed though branded programs.

Furthermore, GPS continues to grow and prosper and we are now doing Registry work for three other breeds.

We are financially secure even in the midst of harsh economic conditions, the likes of which haven’t been seen since the Great Depression. Most of us are too young to remember that, but feel free to contact John McKnight or David Vaughn to ask about that time period! Many of us are also enduring some of the toughest weather conditions that have been seen in decades. But through all of this our breed is one of the very few that has held our own in cattle numbers and in members.

Finally, I want to thank all my fellow breeders; you are a great group of people who I am proud to call friends and more importantly you are survivors, just like the cattle we raise.

Once again I wish you and your families the Merriest of Christmases and a Happy New Year. BJ

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ABOUT THE AUTHOR: Angelo is actively involved in the ranching business running a herd of Registered and Commercial Brangus cattle on ranches in Hamilton and Mills Countries, Texas. He has served as President of the Texas Brangus Breeders Association . Zottarelli has served on the Finance Committee, Promotions Committee and was Chair of the Commercial Marking Committee. He also served as the Chairman of Brangus Publications.. He is also a member of The Hill Country Brangus Breeders, West Texas Brangus Breeders Associations and the Texas and Southwest Cattle Raisers Association.

BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 9

MARKETING UPDATE

by BEN SPITZER, IBBA MARKETING PROGRAMS DIRECTOR It goes without saying that 2011 was a difficult year for many in the beef industry. Among the rising costs of production, floundering global economy and crippling drought that covered much of the country, we did have a few bright spots with many more to come in the future. Calf prices remained strong. Because of the deep liquidation of the national cowherd, we should see fantastic prices for those who have been able to hold on to their operation.

Hopefully, much like a body builder, this stress will teach us and make our operations stronger.

As for the goings on at your IBBA office, we have been extremely busy. As you should have read in previous issues, we have added two new staff members, Lindsey Matli and Brittni Drennan. Both of these ladies have come on board and have made tremendous efforts in their short tenure with IBBA. Lindsey has been instrumental in reviving the OptimaxX age, source and genetic process verified feeder calf program. She has taken over enrolling producers and, year to date, has increased the number of calves enrolled substantially. We have completed our annual audit by USDA, and OptimaxX has been approved for another year. We will be making changes to the program, which should increase the audience and potential impact of the program. Look for those changes coming soon. Lindsey has also been involved in increasing Brangus Gold commercial female enrollments and you will be seeing much more of her work in 2012.

Brittni has been hard at work on communications. We must effectively communicate on multiple levels; with IBBA membership, beef industry influencers such as extension personnel, as well as most importantly, commercial beef producers. Brittni has been busy with all the traditional methods of communication such as press releases and feature stories for print. Additionally,

she has overseen a huge surge in our online presence through social media sites such as Facebook and Twitter and our new Brangus blog, Beef Tips. (Look for more information on these in this issue.)

We will be making big strides in our promotional efforts come January, with a much improved Frontline Beef Producer, Brangus Journal and several new brochures covering Brangus basics, EPDs, Crossbreeding and Brangus Marketing Programs. These will be just in time for our increased exposure at the NCBA Convention and Trade Show in February at the Gaylord Opryland in Nashville, TN. We are really excited about what is planned for this event and hope you will make plans to attend.

At the NCBA Trade Show, Brangus will have an increased presence over previous years. We have contracted a much bigger booth space and have allowed for individual ranches and regional associations to participate within the Brangus booth. The intent is to create a collective “buzz” in the tradeshow and allow for interaction among IBBA members, industry thought leaders, and customers. Plan to attend and see the NCBA ad within this issue for more information.

For 2012, we hope to have increased marketing efforts for Brangus and Brangus influenced genetics. On tap are several educational programs and seminars. We are looking to be a part of several value added feeder calf sales and commercial female sales to help your customers capture more value for using your genetics. We would encourage all IBBA members and Brangus customers to contact Brangus Marketing Programs staff to learn how you can be a part of what’s to come in 2012. BJ

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ABOUT THE AUTHOR: Ben Spitzer grew up in the cattle business with his family involvement going back several generations and has included both commercial cattle and registered cattle of several breeds. His family has been in the Brangus seedstock business since 1982.

Spitzer served as Communications/Member Services Director for the Red Angus Association of America (RAAA) in Denton, TX. Prior to joining the staff at IBBA, he managed a registered Brangus operation in Georgia.

Ben was a founding member of the National Cattlemen’s Beef Association (NCBA) Young Producers Council (YPC) and served as the YPC delegate to the NCBA Membership Committee. He served as Chair of YPC in 2010 and now serves in an advisory role to YPC as Immediate Past Chair.

As Marketing Programs Director, he oversees IBBA’s Commercial Marketing Programs as well as advertising and promotion of the Brangus breed.

YEAR END REVIEW 2011: A Look Back and a Charge to Keep

by BEN SPITZER, IBBA MARKETING PROGRAMS DIRECTOR It’s safe to say that 2011 has been a year of dramatic twists and turns.

Record drought, global economic downturns, politics, rising costs of production, and the list could go on and on. It has been a year far from average. As 2011 winds down, it is time once again to review what has gone on in your association and the beef industry as a whole. Are we still adhering to the Brangus Strategic Plan - IBBA Purpose Statement: “Enable IBBA members to serve the commercial cattle industry?”

How are we as a breed striving toward that goal? Are we adjusting our businesses to meet the needs of our customer? Have we even been truthful to ourselves in exactly who our customer should be? Have we embraced technologies and services to that end? What can we do to get closer to our stated goal?

With the implementation of Total Herd Reporting (THR), we have positioned our breed to collect those data that help us in better defining and identifying those things that will help commercial beef producers be more profitable and, in turn, look to Brangus for their genetic needs.

Where are we located?

Top 10 States for THR Assessments State TX AL LA GA TN

# on THR 15476 2495 1848 1577 910

State FL AR MS OK MO

# on THR 2613 2063 1593 1570 509

Fort Pierce, FL Palo Pinto, TX Mariana, FL Fairmount, GA Aliceville, AL Robertsdale, AL Bryan, TX Mansfield, LA Caldwell, TX Concord, AR

Top 10 States for Membership Senior Members State # TX 455 OK 66 AL 58 LA 58 FL 58 MS 50 AR 42 GA 26 TN 22 MO 21

Junior Members State # TX 251 LA 48 FL 31 OK 29 MS 16 AL 15 AR 13 TN 10 MO 8 GA 5

Who is Buying our Genetics? (And are IBBA members doing their job?)

Top 10 States for Bull Transfers

Top 10 Ranches by THR Assessments WYNNE RANCH 101 RANCH SOUTHERN CATTLE CO SALACOA VALLEY FARMS COW CREEK RANCH JLS INTERNATIONAL INC CIRCLE X LAND & CATTLE CO LTD TOMMIE ROGERS ALFORD CATTLE COMPANY CHIMNEY ROCK CATTLE COMPANY

we are gaining ground in the southeast, where a large population of the nation’s cowherd exists.

564 528 497 491 468 468 462 447 429 391

The top ten states for THR enrollments has remained the same for 2011 as in 2010, however, there has been some reranking. This is probably because of the extended weather seen in the Southern Plains. It is likely that there will still be some shuffling still to occur and we likely won’t know the extent and impact of the drought conditions for several years. As a large number of our registered cattle reside in the state of Texas, we are somewhat vulnerable as an association. The good news is

State TX FL MS AR KS

QTY 909 241 160 110 74

State AL GA OK LA NM

QTY 318 228 136 93 72

These data are not encouraging. While many of the bulls sold in the fall of 2011 have yet to be transferred, this low of a number of bull transfers to commercial bull buyers is embarrassing for a breed with 38,00040,000 cows on inventory. In a vast majority of cases, bull transfers are covered under the bull’s mother’s assessment. It is up to the breeder to take the initiative to transfer ownership to the bull buyer. The transfer of the bulls you sell enables entry to these programs and helps the Association to make better use of resources. Without tracking of these data, we are taking a shot in the dark as to the effectiveness and future planning of promotional programs. Bull transfers are currently the only way calves are eligible for entry into the OptimaxX and Brangus Gold programs. Without increased bull transfers by IBBA members, these programs are in jeopardy. If you only transfer bulls as a customer service point, it is worth it, and what’s more, you have already paid for it! (continued on next page) BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 11

YEAR END REVIEW (continued from page 11)

What Data are we Providing Customers?

Top 10 States for Data Reporting YEARLING State # TX 3706 GA 872 FL 762 AR 477 MS 347 LA 335 OK 319 KS 280 AL 259 TN 99

ULTRASOUND State # TX 1607 GA 821 FL 687 AR 429 MS 306 LA 295 KS 274 AL 221 OK 194 NC 52

HEIFER BREEDING State # TX 367 AL 320 GA 172 FL 81 OK 48 MS 41 SC 38 AR 27 AZ 15 NM 15

These data show there is much room for improvement in data reporting. Our value to the commercial beef industry is only as good as our genetic predictions. With the advent of THR, our data points reported have increased, but there is still much left to be desired.

It seems that the older cattle get, the less members are interested in reporting their data. Calving Ease observations are easy and often reported, and because of that, we should soon have a Calving Ease EPD which will be of great value to us as a breed.

We have the ability to collect other data to build EPDs that predict Heifer Pregnancy, a trait of great importance. Up to this point however, we don’t have enough data reported to make an accurate EPD. If you have questions on how to report these data, call IBBA today.

EPDs are built and strengthened by more data reported. I challenge those of you who don’t collect data to report to IBBA for genetic evaluation to do so in 2012.

These bulls are the top 10 Most Used sires with calves reported to IBBA for registration in 2011. We must continually strive to produce volumes of like genetics for the commercial beef industry. The most efficient and economical way to accomplish this is through increased

Qty Reg 204 R10009407 198 R10082758 197 R10082892 167 R10004209 154 R10015200 143 R9678800 136 R10112338 119 R10123855 115 C10061226 109 R9678799 109 R10085458

Name TCB CATAWBA WARRIOR R532 PATTON OF BRINKS 30T22 LTD OF BRINKS 415T28 CSONKA OF BRINKS 30R4 SUHN'S NEXT STEP 331R7 SUHN'S AFFIRMED 416N4 CB HOMBRE 541T3 MC ROCK STAR 924U6 MARVEL'S RED GATOR 2/6 SUHN'S ALYDAR 416N3 MC ABRAMS 468T22

12 | NOVEMBER / DECEMBER 2011

use of AI. The benefits of AI are many. Seedstock producers can use the most progressive and highest accuracy genetics that they may not otherwise be able to afford. It also allows for a large number of half sibling calves to be produced at one time. Our commercial bull customers are looking for more consistency, and then to increase economically relevant traits in their calf crop. The use of AI in the Brangus breed must increase in order to make faster and more consistent genetic progress.

As 2011 comes to a close, I would again encourage all IBBA members to assess their current situation and business plan. Are we as a breed making the decisions necessary to serve the commercial beef industry?

Our success is inherently tied to the success of the commercial cow-calf producer. We must continue to make progress in serving them more effectively. Our task is to deliver what our customers want. If we don’t, someone else will.

Most Used Bulls (Calves Recorded i n 2011) BW ACC WW ACC YW ACC Milk ACC TM SC ACC REA ACC FAT ACC IMF ACC -­‐1.4 0.87 39 0.77 75 0.76 24 0.20 44 1.50 0.56 0.83 0.77 0.019 0.74 0.03 0.69 2.1 0.82 27 0.72 55 0.69 15 0.20 29 1.20 0.40 0.49 0.70 -­‐0.013 0.66 0.07 0.60 0.3 0.85 31 0.76 59 0.74 14 0.20 30 1.40 0.49 0.63 0.74 -­‐0.010 0.72 -­‐0.05 0.66 4.1 0.91 42 0.86 78 0.87 17 0.52 38 1.90 0.74 0.67 0.87 -­‐0.007 0.86 0.21 0.83 -­‐1.3 0.89 15 0.83 46 0.82 19 0.44 26 0.70 0.63 0.28 0.83 -­‐0.006 0.81 -­‐0.16 0.77 1.2 0.90 27 0.85 49 0.84 14 0.55 27 1.20 0.68 0.15 0.85 -­‐0.004 0.83 -­‐0.02 0.79 2.1 0.75 44 0.58 67 0.55 14 0.21 36 1.70 0.35 0.27 0.57 0.016 0.55 -­‐0.13 0.46 1.7 0.78 15 0.66 22 0.61 15 0.15 22 0.80 0.38 0.35 0.60 0.014 0.58 -­‐0.03 0.50 1.2 0.66 9 0.49 14 0.38 4 0.07 8 -­‐0.10 0.03 0.25 0.07 0.003 0.04 0.06 0.03 -­‐0.8 0.89 11 0.82 23 0.81 7 0.50 13 1.70 0.65 -­‐0.02 0.82 -­‐0.004 0.80 -­‐0.08 0.75 -­‐1.8 0.79 33 0.66 65 0.63 20 0.23 37 0.60 0.44 0.76 0.64 -­‐0.006 0.62 0.16 0.54

BRANGUS JOURNAL

BOARD OF DIRECTORS

CANDIDATES

Area 4 TRACI MIDDLETON Puryear, Tennessee Traci Middleton of Puryear, Tennessee, has a fundamental history in the Brangus breed.

She purchased her first commercial females when she was nine years old and has continued building her Brangus herd for the last 18 years. She was actively involved in the International Junior Brangus Breeder’s Association serving on the IJBBA Board of Directors and completing her term as President in 2002-03.

After the conclusion of Traci’s era in the IJBBA, she has continued her commitment to cattle production. She and her family own Mill Creek Land & Cattle, a registered Brangus and commercial cow calf operation. The Middletons exhibit cattle at regional and national shows, market show heifer prospects to junior members, and bulls to commercial cattleman. In 2007, Traci was awarded the International Brangus Breeders Association’s Herdsman of the Year Award at the prestigious International Brangus Show in Houston, Texas.

Traci attended Middle Tennessee State University in 2002 on an academic and leadership scholarship. While attending MTSU, Traci was involved in Block & Bridle, Agriculture Department Leadership Council, and Sigma Alpha eventually serving as President of all three organizations. She was also a member of the livestock judging team and received an internship with Tennessee Cattlemen’s Association to assist with membership recruitment, youth development, and as a spokesperson about the beef industry at area events. Traci received her Bachelor of Science degree in Animal Science/Pre-Veterinary medicine and a minor in Business Administration in 2006.

Traci now resides in her hometown of Puryear, Tennessee.

She is the fourth generation member of Middleton Lumber Company, LLC, a family owned hardwood lumber business.

While she has had several opportunities to possess a career directly involved in the cattle business, Traci feels strongly about having direct involvement in her family’s lumber operation while having the opportunity to expand her cattle herd. Traci serves on the Paris-Henry County Chamber of Commerce Board of Directors. She also volunteers as the coach of the Paris FFA and Henry County 4-H Livestock Judging Team. Recently,

these teams were named 2011 Tennessee FFA Champions and Tennessee 4-H representative to the 2011 American Royal in Kansas City, Missouri. She is currently serving on the IBBA Membership and Education Committee, Show Committee and as an IJBBA Advisor.

Traci brings a unique blend of cow sense and business sense as an IBBA Board Candidate. She believes that we have reached a critical point in the beef business and the decisions that are made today will affect cattlemen for generations to come. She feels that we have an unprecedented opportunity to expand the acceptance of Brangus genetics in the commercial production sector and that we must be proactive to reach this goal. Traci’s passion, youth, and enthusiasm would prove to be an asset as a board member. She looks forward to the opportunity to represent the Brangus breeders in Area 4, increasing communication, and helping ensure success for the future of the breed. Traci would appreciate your vote and will work diligently to serve and represent the members in her area.

Area 4 DOUG WILLIAMS Mocksville, NC Doug Williams came to be an influential figure in the cattle industry while upholding a diligent yet celebrated career. Because of his experience and fervor for the trade, Doug is a superb choice to be a leader in the cattle industry. He assumes accountability of his career and guidance of his fellow cattleman at a pivotal moment in the economics of the cattle industry today. But this eagerness did not come over night.

Prior to his current managing position at Whip-O-Will Land and Cattle in Mocksville, NC he held key positions that would mold his future. Growing up as a cattleman in Clarkesville Georgia, he followed the footsteps of his family always knowing his path ahead with vigor and passion. After graduating high school and working the family ranch, he learned valuable and operative lessons that would make him a leader.

After leaving the family ranch in 1985, Williams moved on and managed a Charolais ranch in Commerce, Georgia. From 1988 until 1995 he held invaluable positions wearing many hats in sales, marketing and the showing of cattle for Cow Creek Ranch in Mocksville, NC. As an entrepreneur, he and his business partner, Jim Latham, formed a grass roots company, L&W Cattle in 1990 and came (continued on next page) BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 13

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to be highly regarded as great contributors in genetics, breeding, marketing, sales and the showing of Brangus cattle. Then, while Williams managed Whip-O-Will Land and Cattle, they won many awards including National Champion Bull, Reserve National Champion Bull, and Show Bull of the Year. L&W went on to buy Whip-O-Will Land and Cattle, and leased the ranch in 2009. And, in April of 2010, Williams joined the sale team at Southern Cattle Company.

Williams’ efforts have not gone unnoticed. Fellow Brangus herdsmen and fitters elected him “1993 Herdsmen of the Year,” an award that can only be achieved once in a lifetime by the International Brangus Breeders Association. He was spotlighted for his professionalism, excellence, and ability to represent his industry to the public. In 2007 Williams was awarded the SBBA award of excellence, and served as SBBA President in 2009 and 2010.

This award winner is groomed from a lifetime of achievements. The IBBA and their members execute a valuable service promoting the Brangus breed at livestock shows and other related events across the country; Doug has been noticed by his peers time and time again.

Doug Williams speaks with enthusiasm and confidence as he boasts about both the Brangus breed and so many fellow cattlemen with whom he has had the honor to work for so many astonishing years. “All of my life I have been involved with the Angus, Charolais and Brangus cattle. I am only involved with the Brangus cattle today and believe they are by far the best cattle in the beef industry…” He believes the future of the Brangus industry to be an “exhilarating opportunity ahead for all of us… involving improved quality, education, cutting edge technology, improved veterinary health options, and industrial innovation despite the ongoing economic challenges we face.”

Currently he is serving as Director of Area Four, and is on the ballot for re-election. For Williams, it would be an honor and privilege to be re-elected for this position and continue to represent the Brangus breed and serve his fellow cattlemen and herdsman on the upmost level. “My fellow cattlemen and herdsman’s votes and continued support would be greatly recognized and served with respect,” Williams said. “The Brangus cattle industry has become a big family to me and so many others…it doesn’t get any better than that.”

Area 6 R. L. ROBBS Willcox, AZ

R. L. Robbs grew up on a small farm in west Texas, graduating from Plainview high school where he was actively involved in FFA for four years. He gradu14 | NOVEMBER / DECEMBER 2011

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ated from West Texas State University with a degree in Animal Husbandry. While at WTSU he was a member of the livestock judging team for four years. He did graduate work at New Mexico State University, before serving two years in the United States Army. Following his time in the service he moved to Willcox, AZ where he met and married his wife, Sally a native of Arizona.

R. L. has been actively involved in breeding and showing Brangus cattle for the last 45 years, and is the manager of the Kansas Settlement Cotton Gin. He has been actively involved with the Southwest Brangus Breeders Association over the last 40 years serving as President in the past and he just finished a 15-year term as Secretary/Treasurer. R. L. has been actively involved in the Southwest Junior Association and sponsored a 4-H/FFA Livestock Judging Contest at his Ranch for over 25 years. R. L. and his wife Sally have two grown daughters. The oldest daughter Shari resides in Cleveland, Ohio with her two children Mollie and Trey. D’Lynn and her husband reside in Wellsville, KS; D’Lynn is employed by Seaboard Foods in Kansas City, while her husband, Josh Stewart, is employed by Farm Land Inc. in Kansas City.

Area 7 BRANDON BELT Gatesville, Texas I was born and raised outside of Gatesville in Coryell County, Texas, on the place where I still live. After attending Tarleton State University where I received a BBA in Accounting, I went on to receive a J.D. from the Baylor School of Law. After a period in private practice in Gatesville, I became the elected County Attorney of Coryell County in 2005. I have been married to my wife Kari for 10 years, and we have three boys, 8, 5, and 2 years old.

As County Attorney, my office handles prosecution of all of the misdemeanor criminal cases in our county, collects hot checks, requests protective orders for victims of family violence, represents the State in all Child Protective Services cases filed in our county, and provides legal advice and counsel to all the elected officials and the Commissioners’ Court, among other things. We are very rarely bored!

I am currently the president of the Central Texas Cattlemen’s Association; an organization that leases the land comprising the Ft. Hood military reservation for cattle grazing. I also serve as the president of the Blackland Income Growth; an organization

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that partners with Agri-Life Extension to provide educational programs for those that farm and ranch in the Blacklands region of Texas. I also serve on the Tarleton Alumni Association Board of Directors. I have previously served on the board of, and been chairman of, a slew of organizations from the Gatesville Chamber of Commerce and Agribusiness to the old East Texas Brangus Breeder’s Association, and a list of others. Recently, I was elected panel chair of the District 8 Attorney Grievance Committee.

I have been very involved in the farming and ranching business all of my life; from being involved in 4-H and FFA early in life, to becoming involved in various Agri-Life Extension endeavors since that time. I am no stranger to educational and promotional pursuits.

My dad and granddad were in the cattle business long before I came along, so it is something that I grew up in, and have been in all my life. I began showing Registered Brangus heifers in high school, and bought my first set of Registered Brangus cows and a bull at the Blazer dispersal in the spring of 1993. A lot has changed in the Brangus business over the years. Oh, if I had just known then what I know now, I could have avoided a lot of headaches and mistakes in the registered cattle business. After almost 20 years of breeding Brangus cattle in Central Texas, I now have a herd that I am very proud of. Our main focus is on raising range bulls for commercial producers. We also market a good many registered and commercial replacement females and feeder calves every year. We are in this business for the long haul, and fully intend to still be raising Registered Brangus cattle 20 years from now and with any luck for longer. This is not a hobby for my family, but a way of life.

I have been very involved in the Brangus cattle business on a local level, and am the current President of the Hill Country Brangus Breeder’s Association, am on the Board of Directors of the Texas Brangus Breeder’s Association, and am a committee member for the Commercial Marketing Committee of the IBBA. The IBBA Board is something that I am committed to serving on, I have limited my current participation in other interests to allow myself time to serve the IBBA members. I have no disillusions on the amount of time required to adequately serve on this Board.

Many of you who know me, know that I am a person of principle and character. I have no intention of setting either one of those things aside in my service to the IBBA. I may very well not do what makes everyone happy all the time, but I will consistently do what I believe is best for the members of the IBBA. I have watched as a great deal of change has occurred in our organization over the years, some of it I was happy with, and some of it was fairly disappointing to me. It is my opinion that the IBBA has two main jobs; 1. Register Brangus cattle & 2. Promote the Brangus breed. I believe that if the IBBA focuses and excels at those two things, everything else will fall into place. It

is not time to get bogged down in trivial matters and side bar issues. We need to focus on our members and our cattle. If I am elected, that is exactly what I will strive to do. I am no stranger to making hard decisions, nor to fighting and arguing for what I believe is right. I do it every day for a living, and I will do it for you on the IBBA Board if given an opportunity.

Area 7 DR. SCOTT VANCIL Kilgore, Texas Dr. Scott Vancil grew up on the family farm and ranch in Missouri. His late father, Jean Vancil, and brother, Mike Vancil, began the family Brangus cattle operation in 1978. Scott purchased his first Brangus females at the age of 10.

During his youth he was actively involved with the International Junior Brangus Breeders Association, local FFA as well as state junior Brangus associations in Missouri and Arkansas.

He held various leadership roles within these groups during this time. Scott continued to breed, raise and show Brangus cattle until his graduation from high school.

May 1996 found Dr. Vancil graduating from the University of Missouri with a Doctorate of Veterinary Medicine. In the same month he married Dr. Koren Hellerich, also a graduate of the University of Missouri -College of Veterinary Medicine, and moved to Kilgore, Texas. This would begin a journey that would allow Scott to tie his profession to his passion for Brangus cattle.

Scott’s passion for breeding Brangus cattle continues today as co-owner of Iron Farm Cattle Company in Kilgore, Texas. He and his partner, Danny Males, continue to strive to produce uniform and consistent Brangus bulls and females designed to fit today’s beef industry. The bulls raised on the ranch are developed and jointly marketed in both Texas and Georgia with partners Mound Creek Ranch and Blackwater Cattle Company.

While his wife Koren operates and manages their clinic, North Creek Animal Hospital, Scott is contracted with one of the largest livestock markets in the state of Texas. He can be found 4 days a week processing cattle at one of 3 livestock barns in East Texas.

He also provides veterinary health and consultation services to local beef producers.

Scott, Koren and their son Brayden are charter members of Restoration Church in Longview, Texas. While Koren wrangles (continued on next page) BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 15

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2 and 3 year olds in the church nursery, Scott occupies a seat on the Pastoral Council.

With over 30 years involvement with the Brangus breed, Scott has served on committees and had close relations in marketing Brangus cattle with many other breeders. Scott strongly supports and believes in the importance of the junior Brangus membership, which as his path has taken him, can result in a lifelong commitment to the breed. At this point in his life he is willing to make the commitment to serving at this important level of Brangus association leadership. His background and connection to the cattle industry on a daily basis gives him the advantage to serve in this manner. When elected to the IBBA Board of Directors, Scott will serve the membership by making himself available to discuss issues important to breeders to ensure the breed’s long-term success.

Area 8 BILL FELTON Holly Springs, MS Raised on Turner Ranch in Sulphur, OK. Graduated from Oklahoma State University in 1980.

Manager of Spring Creek Ranch 1985 to 1992. Cattle Manager for Agricenter International 1992 to 1994. Manager of Coldwater Cattle Company 1994 to 2009. General Manager of Cain Cattle Company 2009 to present. Wife- Julie. Daughters– Anna, Mary, Jordan and Ellen. Son- Lucas. Served on the Board of Directors.

Served on the Show Committee. Currently serving as Chairman of the Breed Improvement Committee and Area 8 Representative for the Board of Directors.

Area 8 Robert Field In thirty-three years as an IBBA member, I have never seen a greater or more urgent need for modifying several of our rules and procedures of operation. If elected to the board, I promise to work for improvement in these areas: The yearly $21/cow fee to register and transfer a calf or she 16 | NOVEMBER / DECEMBER 2011

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loses her registered status is steadily decreasing the number of members in our association and the number of registered cattle in our herds. This fee has increased the member’s costs as it requires him to pay for things he doesn’t get if the cow’s calf dies, is culled or isn’t transferred that same year. To be fair we must start announcing at registered sales that the cattle require the fee to be paid or they become commercial cattle in less than a year!

The THR data will help our breed but the fee structure must be changed.

The directors must always solicit the opinions and reflect the will of the general membership and maintain the whole board’s authority over the executive committee, the executive VP and staff.

The committee system has served us well in the past and its actual influence should be strengthened in the future. Chairmen should be appointed from outside the board if they are more qualified.

The general membership should be appropriated a reasonable amount of time on member’s day at the convention to discuss whatever issues they choose and not fill all the time with guest speakers.

We must attack the unwarranted anti-Brahman influence perception in our industry in our promotion efforts.

We all must constantly work to improve the ease of interaction between ourselves, our customers and our staff. We must always try to make our data system more “user friendly” and our association a more welcoming place to work in and with. There is never enough of the servant attitude!

Thanks for reading that – now you know what I would like our association to be. What would you want to change or strengthen about our organization? Let me encourage you to consider that and let’s make it happen. The IBBA is membership owned - it should be membership driven.

NEWS & NOTEWORTHY Observe Bulls During the First Portion of The Fall Breeding Season

by GLENN SELK, OKLAHOMA STATE UNIVERSITY EMERITUS EXTENSION ANIMAL SCIENTIST The fall breeding season is about to begin. Herds that aim for a September 1 calving date will turn bulls with the cows in the latter part of November. Bulls that have been recently added to the bull battery and bulls that have not been used since last year should pass a breeding soundness exam before the breeding season begins. Any newly purchased bull that has been previously exposed to cows should also have passed a test for the venereal disease “trichomoniasis”. Reports from the Oklahoma state veterinarian indicate that 2.5% of bulls routinely tested have been found to be positive for this disease. Visit with your veterinarian soon about breeding soundness exams and “trich” tests to avoid reproductive problems next year and beyond.

A good manager keeps an eye on his bulls during the breeding season to make sure they are getting the cows bred. Occasionally a bull that has passed a breeding soundness exam may have difficulty serving cows in heat, especially after heavy service.

While conducting a research trial several years ago, I was collecting data on the ability of a bull to breed synchronized cows.

The bull being observed was mature and had been successfully used in the past. Also, he had passed a breeding soundness exam. However, it was apparent immediately that he could no longer physically breed females in estrus. Replacing him immediately was the only solution. If we had not been present to observe the problem, an entire calf crop for that breeding pasture could have been in jeopardy.

Funding Approved for DNA Project IBBA Board of Directors approved funding for a DNA project that will genotype the Brangus breed in order for a gene marker map to be developed in order to produce Genomic Enhanced EPD for Brangus cattle. While other cattle breeds like Holstein and Angus are well on their way to routinely using Genomic Enhanced EPD’s for genetic selection, all other breeds must develop their own breed specific DNA Marker Map. The details of the project are still being assembled. As more information is developed, IBBA members will be notified and given the opportunity to participate. Expect to see the details of this project and how to participate very soon. Check our blog, “Beef Tips”, at http://gobrangus.wordpress.com or our Facebook page to stay updated on the latest news and announcements.

Inability to complete normal service and low semen quality are more likely to be problems that affect breeding performance than failure to detect cows in heat. Nonetheless, poor libido (sex drive) can occasionally be observed in beef bulls. Such problems can best be detected by observing bulls while they work. Therefore, producers should (if at all possible) watch bulls breed cows during the first part of each breeding season. If problems are apparent, the bull can be replaced while salvaging the remainder of the breeding season and next year’s calf crop. Likewise a small proportion of bulls can wear out from heavy service and lose interest. These, too, will need to be replaced. The greater the number of cows allotted to each bull in the breeding pasture, the more critical it is that every bull be ready to work every day of the breeding season.

Injuries to bulls during the breeding season are relatively common. When a bull becomes lame or incapable of breeding because of an injury to his reproductive tract, he needs to be removed from the breeding pasture and replaced with another bull. BJ

Taking super F-1 Tigerstripe cows, breeding them to meat wagon Brangus bulls; producing replacement females that will work for any rancher. These heifers are all ranch-raised and are culled first as yearlings and then again as two-year-olds. Our heifers are many time class and division winners at Ft. Worth, San Antonio, and Houston Commercial Female Shows & Sales.

Jim McCord: Owner 979-279-5649 979-229-1205

Josh Kinslow: Manager 979-589-1149 979-574-7914

Look for our females at: 2012 FT. WORTH Southwestern Exposition Invitational Commercial Female Show and Sale 2012 SAN ANTONIO Commercial Female Sale 2012 HOUSTON Livestock Show All Breeds Commercial Female Sale 2012 BEAUMONT SETICA All Breed Commercial Female and Bull Sale BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 17

IJBBA ON THE HORIZON

by Thad GORCZYCA, IJBBA DIRECTOR Hello fellow Brangus breeders. I hope this letter finds all of you doing well. We can all say that this sure has been a hard summer for cattlemen, but I know the determination of our breeders and know that there is no challenge to big or small when it comes to our cattle. Unity and communication is everything and if we all pull together we will survive this horrible drought.

On a strong note, I would like to inform you that your junior board has just held the beginning meeting of the year. Plans for this year’s National Junior Brangus Show are looking better than ever. Last year’s participation was phenomenal, but I think this year will prove to be even better. Everything from themes to new games has been discussed!

But we are still working hard to make new and exciting changes. If you think there was something that we can improve upon from last year’s NJBS, let one of your IJBBA Board members know. We are always open to new ideas and suggestions for improvement. All of our contact information is listed on this page, so send your ideas to the IJBBA Board member from your home state or area.

Talking about change leads me to an important topic. This year - for the very first year - we will have an owned bull show at the NJBS. Yes, you heard be correctly - an owned bull show. This show will function just like the owned heifer show and will be open to all bulls regardless of the breeder. The new show will be held on Thursday immediately following the cow/calf pair show. We know a lot of junior members have good bulls that they are showing at State Fairs and open shows, so we decided that there was no reason to exclude those cattle and junior exhibitors from the NJBS. We look forward to everyone’s participation and hope to see each of you there.

Sincerely, Thad Gorczyca Harrah, Oklahoma

IJBBA Board of Directors President Emily Smith College Station, TX emily.smith2015@gmail.com Ex-Officio Chelsie Meyer Wayne, OK c_meyer12@yahoo.com IBBA Queen Mackenzie Gillham Maysville, OK mackenzie.l.gillham@occc.edu Directors Hunter Bosarge Evergreen, AL hunterbosarge@hotmail.com Jacob Brosh Arakadelphia, AR jbrosh23@gmail.com Alex Brull Atchinson, KS abrull54@lvnworth.com Thad Gorczyca Harrah, OK thadgorczyca@yahoo.com Connor Jackson Waco, TX connorjackson@yahoo.com

Luke Johnston Waxahachie, TX jcccattle@yahoo.com Kelsey Munoz Pearland, TX kmunoz@munozcattlecompany.com Daniel Watson Denham Springs, LA djw70726@yahoo.com Director of Youth Activities Tyler Dean tylerwdean@gmail.com IJBBA Advisors Doug Williams whipowill@yadtel.net Steve Densmore s.densmore@bre.com Ginger Pritchard gingerdp@aol.com Janet Greuel janet.greuel@gmail.com Rhumina Stofa rstofa@stofarosaranch.com Veronica Munoz vsmunoz@munozcattlecompany.com Sharon McCreary mccrearyfarms@hotmail.com Traci Middleton tracimiddleton@hotmail.com

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BRANGUS JOURNAL

FEATURE...

What Does Social Media Have to do With Me?

by BRITTNI DRENNAN, IBBA COMMUNICATIONS COORDINATOR

Social media- it’s what everyone is talking about. It’s the latest trend, the newest fad, and the most popular streaming topic. However, social media is not a new development.

For generations people have been using telephones to communicate the same things that are currently being talked about online- the weather, market updates, the latest news, stories from family vacations, and much more. The difference is in the number of people you reach.

More than 80% of Americans reported having a social network. The social media platform Facebook reached 150 million users nearly three times faster than a cell phone. Social media is not a fad; it’s changing our culture and transforming the way our society (not just teenagers anymore) communicates with each other and the public.

The question is, “What does social media have to do with me?� In many ways, social media has changed the way agriculture producers do business. Platforms like Twitter, Facebook and blogs allow producers to market themselves and connect with customers. Facebook, for instance, connects people with similar interests and can help create a reputation.

This new technology is providing a tremendous opportunity for producers to build not only a relationship with their customers, but a reputation, as well. Social media also enables users to find answers, retrieve information and quickly access resources. Have the latest market analysis, sale reports, show results, news updates, or even IBBA announcements at your fingertips in an instant.

Key points to remember about social media:

t %PO U HFU PWFSXIFMNFE 4UBSU PVU TMPX BOE HSBEVBMMZ increase your involvement as you begin to learn the insand-outs about online networking. t ćFSF BSF UVUPSJBMT HVJEFT IJOUT UJQT BOE TVHHFTUJPOT available online to help you get started. You can also ask a friend to help you, or contact the IBBA office. t 5BLF BEWBOUBHF PG UIF NBOZ PQQPSUVOJUJFT TPDJBM NFEJB involvement has to offer such as marketing, networking, or even offering advice to others. t *U EPFTO U UBLF B MPU PG UJNF UP QPTU TPNFUIJOH TIPSU BOE simple.

Social media is all about building relationships, and the conversation about agriculture is occurring even if you aren’t there to participate. Everyone has a story. Let yours be heard.

Stay connected and get involved in your association: Check out IBBA’s new blog, “Beef Tips� at www.GoBran-­� gus.wordpress.com.

Search International Brangus Breeders Association on Facebook and click “Like�

Follow IBBA on Twitter: @gobrangus

BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 19

The How-to Tweet Guide

'RZQORDG WKH FRPSOHWH Why you should be on Twitter and how how-to guide WR XVH WKLV WRRO WR EHQHÀW \RXU RSHUDWLRQ

dŚŝƐ ŇLJĞƌ ŽŶůLJ ďĞŐŝŶƐ ƚŽ ĚĞƐĐƌŝďĞ ƚŚĞ 1. Stay informed on the latest... Everything! ďĂƐŝĐƐ ŽĨ dǁŝƩĞƌ͘ dŚĞ ĐŽŵƉůĞƚĞ “How dǁŝƩĞƌ ŝƐ ďĞĐŽŵŝŶŐ ƚŚĞ ĨĂƐƚĞƐƚ ǁĂLJ ƚŽ ƌĞĐĞŝǀĞ ĂŶĚ ƐŚĂƌĞ ŶĞǁƐ to Tweet for Beef Guide” explains ĂŶĚ ŝĚĞĂƐ͘ ͻ 'Ğƚ ƵƉĚĂƚĞƐ ĨƌŽŵ LJŽƵƌ ŵŽƐƚ ƚƌƵƐƚĞĚ ŶĞǁƐ ƐŽƵƌĐĞƐ ĂŶĚ ĂŐͲ ŵŽƌĞ ĂďŽƵƚ ŚŽǁ ƚŽ ƵƐĞ dǁŝƩĞƌ ƚŽ LJŽƵƌ ďĂƐĞĚ ƉƵďůŝĐĂƟŽŶƐ͘ ĂĚǀĂŶƚĂŐĞ͘ 'Ğƚ ŝƚ ŚĞƌĞ͗ ͻ YƵŝĐŬůLJ ƌĞƚƌŝĞǀĞ ƵƉĚĂƚĞƐ ĨƌŽŵ ĂŶ ĂŐ ĐŽŶĨĞƌĞŶĐĞ͕ ƐŚŽǁ ŚƩƉ͗ͬ​ͬƚŚĞĐĂƩůĞĐĂůů͘ǁŽƌĚƉƌĞƐƐ͘ĐŽŵͬ ƌĞƐƵůƚƐ͕ Žƌ ŝŶĚƵƐƚƌLJͲƌĞůĂƚĞĚ ŶĞǁƐ ƌŝŐŚƚ ĨƌŽŵ dǁŝƩĞƌ͘ ƐŽĐŝĂůͲŵĞĚŝĂͲŐƵŝĚĞƐͬ 2. Share LJŽƵƌ ŵĞƐƐĂŐĞ ǁŝƚŚ͘​͘​͘ ǀĞƌLJŽŶĞ͊ The following are great ag “tweeps” and streams to follow to help you get started. Ő dǁĞĞƉƐ Žƌ KƌŐĂŶŝnjĂƟŽŶƐ͗ ͻ / ͗ Λ'Ž ƌĂŶŐƵƐ ͻ ,ŝŐŚ WůĂŝŶƐ :ŽƵƌŶĂů͗ Λ,ŝŐŚWůĂŝŶƐ:ƌŶů ͻ ƌŽǀĞƌƐ͗ Λ ƌŽǀĞƌƐ dE ͻ ĞĞĨ DĂŐĂnjŝŶĞ͗ Λ &DĂŐĂnjŝŶĞ ͻ ĂƩůĞ &Ădž͗ ΛĐĂƩůĞĨĂdž ͻ ƌLJƐƚĂů zŽƵŶŐ͗ ΛĐƌLJƐƚĂůĐĂƩůĞ ͻ :ĞƐƐĞ ƵƐƐĂƌĚ͗ ΛĐŽǁŐŝƌůũĞƐƐĞ ͻ DŝĐŚĞůĞ WĂLJŶͲ<ŶŽƉĞƌ͗ ΛŵƉĂLJŶŬŶŽƉĞƌ ͻ ŵĂŶĚĂ ZĂĚŬĞ͗ ΛZĂĚŬĞ ŵĂŶĚĂ ͻ &Ăƌŵ WƌĞƐƐ͗ ΛĨĂƌŵƉƌĞƐƐ ͻ E zŽƵŶŐ WƌŽĚƵĐĞƌƐ͛ ŽƵŶĐŝů͗ ΛzW ĞĞĨ

Ő ^ƚƌĞĂŵƐ͗

ͻ ηďƌĂŶŐƵƐ ͻ ηĂŐĐŚĂƚ ͻ ηĐĂƩůĞ ͻ ηƌĂŶĐŚůŝĨĞ ͻ ηĂŐďůŽŐ ͻ ηĚĂLJŝŶĂŐ ͻ #ag ͻ ηĂŐƌŝĐƵůƚƵƌĞ

dǁŝƩĞƌ ŝƐ Ă ƵŶŝƋƵĞ ĨŽƌƵŵ ĨŽƌ ĚŝƐĐƵƐƐŝŽŶƐ ŽŶ ŝƐƐƵĞƐ ĂīĞĐƟŶŐ ƚŚĞ ŝŶĚƵƐƚƌLJ ǁŚĞƌĞ ƚŚĞ ĂŐ ĐŽŵŵƵŶŝƚLJ ŚĂƐ Ă ƉŽǁĞƌĨƵů ƉƌĞƐĞŶĐĞ͘ WĂƌƟĐŝƉĂƚĞ ŝŶ ĐŽŶǀĞƌƐĂƟŽŶƐ ƚŽ ĂƐŬ ƋƵĞƐƟŽŶƐ Žƌ ƐŚĂƌĞ LJŽƵƌ ŬŶŽǁůĞĚŐĞ ǁŝƚŚ ŽƚŚĞƌ ƉƌŽĚƵĐĞƌƐ ĂŶĚ ĐĂƩůĞŵĞŶ Ăůů ĂƌŽƵŶĚ ƚŚĞ ǁŽƌůĚ͘

3. Meet and Greet

tŚŝůĞ &ĂĐĞŬ ŝƐ ŵŽƌĞ ƐŽĐŝĂů ĂŶĚ ĂďŽƵƚ ǁŚŽ LJŽƵ ŬŶŽǁ͕ dǁŝƩĞƌ ŝƐ ĂďŽƵƚ ǁŚŽ ĂŶĚ ǁŚĂƚ LJŽƵ want ƚŽ ŬŶŽǁ͘ dǁŝƩĞƌ ŚĂƐ ŚŝŐŚůŝŐŚƚĞĚ ŚŽǁ ŝŶƚĞƌƚǁŝŶĞĚ ƚŚĞ ĂŐƌŝĐƵůƚƵƌĞ ŝŶĚƵƐƚƌLJ ƌĞĂůůLJ ŝƐ ĂŶĚ ŚŽǁ ǁĞ Ăůů ƐŚĂƌĞ ĐŽŵŵŽŶ ŐŽĂůƐ͘ ͻ EĞƚǁŽƌŬ ǁŝƚŚ ŽƚŚĞƌ ƐĞĞĚƐƚŽĐŬ ƉƌŽĚƵĐĞƌƐ ͻ ^ŚŽǁ ĐŽǁͬĐĂůĨ ƉƌŽĚƵĐĞƌƐ ǁŚĂƚ LJŽƵ ŚĂǀĞ ƚŽ ŽīĞƌ ͻ ^ƚƌĞŶŐƚŚĞŶ LJŽƵƌ ƌĞƉƵƚĂƟŽŶ ĂŶĚ ďƵŝůĚ ƌĞůĂƟŽŶƐŚŝƉƐ

4. Showcase LJŽƵƌ ŽƉĞƌĂƟŽŶ

dǁŝƩĞƌ ĐĂŶ ďĞ ƵƐĞĚ ĂƐ Ă ŐƌĞĂƚ ŵĂƌŬĞƟŶŐ ƚŽŽů͘ /ŶĨŽƌŵ ĞǀĞƌLJŽŶĞ ĨƌŽŵ ĐŽŶƐƵŵĞƌƐ ƚŽ ďƵůů ďƵLJĞƌƐ ĂďŽƵƚ LJŽƵƌ ŽƉĞƌĂƟŽŶ͕ ďƌĂŐ ĂďŽƵƚ LJŽƵƌ ĂĐĐŽŵƉůŝƐŚŵĞŶƚƐ͕ Žƌ ĚĞŵŽŶƐƚƌĂƚĞ LJŽƵƌ ŬŶŽǁůĞĚŐĞ ĂďŽƵƚ ŝŶĚƵƐƚƌLJ ƚŽƉŝĐƐ͘ tĂƌŶŝŶŐ͗ ŽŶ͛ƚ ŽǀĞƌ ĂĚǀĞƌƟƐĞ Žƌ LJŽƵ ĐŽƵůĚ ďĞŐŝŶ ƚŽ ůŽƐĞ ĨŽůůŽǁĞƌƐ͘ /ŶƐƚĞĂĚ͕ ƐŝŵƉůLJ ďĞ ĐŽŶǀĞƌƐĂƟŽŶĂů͘

5. Tell your story!

dĂŬĞ ĂďŽƵƚ ƚǁŽ ŵŽŶƚŚƐ͕ ĂŶĚ ŐŝǀĞ dǁŝƩĞƌ Ă ƚƌLJ͘ tŚĂƚ ĐŽƵůĚ ŝƚ ŚƵƌƚ͍

Stay informed. Get involved. Tell your story. /ŶƚĞƌŶĂƟŽŶĂů ƌĂŶŐƵƐ ƌĞĞĚĞƌƐ ƐƐŽĐŝĂƟŽŶ ƌŝƩŶŝ ƌĞŶŶĂŶ ͗​͗ ŽŵŵƵŶŝĐĂƟŽŶƐ ŽŽƌĚŝŶĂƚŽƌ ϮϭϬͲϲϵϲͲϴϮϯϭ ͮ ďƌŝƩΛŝŶƚͲďƌĂŶŐƵƐ͘ŽƌŐ

Content and guides provided by Cari Rinker and the NCBA Young Producers’ Council 20 | NOVEMBER / DECEMBER 2011

BRANGUS JOURNAL

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How Facebook can make \RX PRUH SURÀWDEOH

'RQ·W PLVV RXW RQ WKH QHWZRUNLQJ RSSRUWXQLWLHV )DFHERRN SURYLGHV Step 1 -­‐ Set up an account

1. Go to www.facebook.com. Ϯ͘ &ŝůů ŝŶ ƚŚĞ ŝŶĨŽƌŵĂƟŽŶ 3. Click “Sign Up”

^ƚĞƉ Ϯ Ͳ ƵƐƚŽŵŝnjĞ LJŽƵƌ ƉƌŽĮůĞ

ϭ͘ &ŽůůŽǁ ƚŚĞ ĞĂƐLJ͕ ƐƚĞƉͲďLJͲƐƚĞƉ ĚŝƌĞĐƟŽŶƐ &ĂĐĞŬ ŐŝǀĞƐ you. Ϯ͘ zŽƵ ĐĂŶ ƐŬŝƉ ĂŶLJ ƐƚĞƉ ĂŶĚ ĂĚĚ ŝŶĨŽƌŵĂƟŽŶ Ăƚ Ă ůĂƚĞƌ ƟŵĞ͘

&ĂĐĞŬ ŝƐ Ă ŐƌĞĂƚ ƚŽŽů ƚŚĂƚ ƐĞƌǀĞƐ ŵĂŶLJ ƉƵƌƉŽƐĞƐ͗ ͻ Stay updated on current issues ͻ Ğ ŝŶĨŽƌŵĞĚ ĂďŽƵƚ ŝŶĚƵƐƚƌLJ ĞǀĞŶƚƐ ͻ Find out about the latest technologies ͻ ,ŝŐŚůŝŐŚƚ LJŽƵƌ ĂĐŚŝĞǀĞŵĞŶƚƐ ͻ ^ŚĂƌĞ ŝŶĨŽƌŵĂƟŽŶ ĂďŽƵƚ LJŽƵƌ ŽƉĞƌĂƟŽŶ

It is easy to share ŝŶĨŽƌŵĂƟŽŶ ϭ͘ dLJƉĞ /ŶƚĞƌŶĂƟŽŶĂů ƌĂŶŐƵƐ ƌĞĞĚĞƌƐ ƐƐŽĐŝĂƟŽŶ ŝŶ ƚŚĞ about you, your ƐĞĂƌĐŚ ďĂƌ ŽŶ LJŽƵƌ ͞,ŽŵĞ͟ ƉĂŐĞ͘ ůŝĐŬ ƚŚĞ ͞>ŝŬĞ͟ ďƵƩŽŶ Ăƚ ŽƉĞƌĂƟŽŶ͕ ƐĂůĞƐ͕ the top of the fan page. Ϯ͘ ^ĞĂƌĐŚ ĨŽƌ ƉĞŽƉůĞ LJŽƵ ŬŶŽǁ͕ ŐƌŽƵƉƐ ĂŶĚ ŽƌŐĂŶŝnjĂƟŽŶƐ ƚŚĞ ĞǀĞŶƚƐ ĂŶĚ photographs. same way. ƐŬ Ă ƋƵĞƐƟŽŶ Step 4 -­‐ Start your own business page ĂŶĚ ƌĞĐĞŝǀĞ Ă ǀĂƌŝĞƚLJ ŽĨ ƌĞƐƉŽŶƐĞƐ 1. Go to www.facebook.com/pages. Click on “Create Page” from producers just like you from at the top right of the screen. ĂƌŽƵŶĚ ƚŚĞ ǁŽƌůĚ ƚŚĂƚ ŚĂǀĞ ĚŝīĞƌĞŶƚ Ϯ͘ ůĂƐƐŝĨLJ LJŽƵƌ ďƵƐŝŶĞƐƐ ƉĂŐĞ͘ hƐĞ ƚŚĞ ŽƉƟŽŶƐ ŝŶ ƚŚĞ ƉĞƌƐƉĞĐƟǀĞƐ͘ drop-­‐down menus to further describe your business.

Facebook contributes to making your ϯ͘ ŶƚĞƌ ƚŚĞ ŶĂŵĞ ŽĨ LJŽƵƌ ďƵƐŝŶĞƐƐ ƉĂŐĞ ĂŶĚ ǀĞƌŝĨLJ LJŽƵ ĂƌĞ ŽƉĞƌĂƟŽŶ ŵŽƌĞ ƉƌŽĚƵĐƟǀĞ͕ ĞĸĐŝĞŶƚ ĂŶ ŽĸĐŝĂů ƌĞƉƌĞƐĞŶƚĂƟǀĞ ŽĨ ƚŚĞ ďƵƐŝŶĞƐƐͬŽƌŐĂŶŝnjĂƟŽŶ ĂŶĚ ŵŽƌĞ ƉƌŽĮƚĂďůĞ͘ ϰ͘ ůŝĐŬ ͞ ƌĞĂƚĞ KĸĐŝĂů WĂŐĞ͘͟

Step 3 -­‐ Get connected

'RZQORDG WKH FRPSOHWH KRZ WR JXLGH dŚŝƐ ŇLJĞƌ ŽŶůLJ ďĞŐŝŶƐ ƚŽ ĚĞƐĐƌŝďĞ ƚŚĞ basics of Facebook.

The complete “How to Facebook: Guide for the Beef Industry” explains more about how to use Facebook to your ĂĚǀĂŶƚĂŐĞ͘ 'Ğƚ ŝƚ ŚĞƌĞ͗ ŚƩƉ͗ͬ​ͬƚŚĞĐĂƩůĞĐĂůů͘ǁŽƌĚƉƌĞƐƐ͘ĐŽŵͬƐŽĐŝĂůͲŵĞĚŝĂͲŐƵŝĚĞƐͬ

6WD\ LQIRUPHG *HW LQYROYHG 7HOO \RXU VWRU\ /ŶƚĞƌŶĂƟŽŶĂů ƌĂŶŐƵƐ ƌĞĞĚĞƌƐ ƐƐŶ͘ ƌŝƩŶŝ ƌĞŶŶĂŶ ŽŵŵƵŶŝĐĂƟŽŶƐ ŽŽƌĚŝŶĂƚŽƌ ϮϭϬͲϲϵϲͲϴϮϯϭ ͮ ďƌŝƩΛŝŶƚͲďƌĂŶŐƵƐ͘ŽƌŐ

ŽŶƚĞŶƚ ĂŶĚ ŐƵŝĚĞƐ ƉƌŽǀŝĚĞĚ ďLJ Ăƌŝ ZŝŶŬĞƌ ĂŶĚ ƚŚĞ E zŽƵŶŐ WƌŽĚƵĐĞƌƐ͛ ŽƵŶĐŝů BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 21

IBA REFLECTIONS & REVELATIONS IBA Isn’t Just For Ladies Anymore

by Jodi B. JACKSON The International Brangus Auxiliary (IBA) is all about promoting and educating others about the Brangus breed. We do this by selling promotional items like cups, note cards, sweatshirts, etc. and by sponsoring thousands of dollars in scholarships each year.

We are working hard to increase our membership so that more funds and more man(woman) power can be used to help achieve these goals. Anyone - yes, that includes men as well, can join IBA to help promote this Brangus breed that we love.

The IBA has two scheduled meetings a year. One is in Houston during the March convention and the other is held in July during the National Junior Brangus Show. Members can also take promotional items and sell in their region at different times of the year.

We’re all about promoting the Brangus breed and helping to ensure its future by supporting the junior Brangus members through scholarships. Won’t you consider joining us by submitting a membership application today?

-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐

zĞƐ͕ / ǁĂŶƚ ƚŽ ^ƵƉƉŽƌƚ ƌĂŶŐƵƐ International Brangus Auxiliary Membership Name:________________________________________________________________________ Spouse:_______________________________________________________________________ Address:_______________________________________________________________________ City:__________________________________________________________________________ State:__________________________________________________Zip:____________________ Phone:____________________________________Email:_______________________________ ______________$25 Annual Dues _________New _______Renewal Make check to IBA and mail to Sharron McCreary, 13465 Brooklyn Rd., Evergreen, AL 36401

22 | NOVEMBER / DECEMBER 2011

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BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 23

BOARD OF DIRECTORS

ACTIVITIES

Angelo Zottarelli, Area 7 Term: 2010-2013 512-422-3123 | zott@sbcglobal.net Events: October IBBA Board of Directors Meeting, San Antonio, TX November Stalwart Ranch & Dannheim Grass Roots Dispersal, Franklin, TX Hill Country Brangus Bull & Female Sale, San Angelo, TX Doug Williams, Area 4 Term: 2009-2012 336-998-8125 | whipowill@yadtel.net Events: October IBBA Board of Directors Meeting, San Antonio, TX, on conference call Sourthern Cattle Co. Annual Bull & Female Sale, Marianna, FL Cow Creek Ranch Bull & Commercial Female Sale, Aliceville, AL Cain Cattle Co. Fall Sale, Holly Springs, MS November Cattleman’s Kind Bull & Female Sale, Lake Park, GA Alabama Brangus Bull Sale, Uniontown, AL R.L. Robbs, Area 6 Term: 2009-2012 520-384-2478 | robbs.brangus@powerc.net Events: October IBBA Board of Directors Meeting, San Antonio, TX, on conference call Dr. Robert Vineyard, Area 7 Term: 2009-2012 979-532-4243 | vccbrangus@yahoo.com Events: October IBBA Board of Directors Meeting, San Antonio, TX November Stalwart Ranch & Dannheim Grass Roots Dispersal, Franklin, TX Texas Best Angus and Brangus bull sale, Canton, TX Bill Felton, Area 8 Term: 2009-2012 901-494-9626 | coldwatercattle@hughes.net Events: October IBBA Board of Directors Meeting, San Antonio, TX, on conference call Fred McCreary, Area 1 Term: 2010-2013 251-578-4750 | mccrearyfarms@hotmail.com Events: October IBBA Board of Directors Meeting, San Antonio, TX Frank Perry, Area 5 405-833-5189 | dfrankp@yahoo.com Events: October IBBA Board of Directors Meeting, San Antonio, TX, on conference call Steve Densmore, Area 9 Term: 2010-2013 979-778-1055 | s.densmore@bre.com Events: October IBBA Board of Directors Meeting, San Antonio, TX Larry Parker, Area 10 979-778-3505 | jddiane@vtc.net 24 | NOVEMBER / DECEMBER 2011

BRANGUS JOURNAL

Events: October IBBA Board of Directors Meeting, San Antonio, TX Ron Flake, Area 2 Term: 2011-2014 662-509-2233 | rflake@ms.metrocast.net Events: October Cow Creek Ranch Bull & Commercial Female Sale, Aliceville, AL Cain Cattle Co. Fall Sale, Holly Springs, MS Sourthern Cattle Co. Annual Bull & Female Sale, Marianna, FL IBBA Board of Directors Meeting, San Antonio, TX November Stalwart Ranch & Dannheim Grass Roots Dispersal, Franklin, TX Cody Gariss, Area 3 Term: 2011-2014 417-398-2836 | cody_gariss88@hotmail.com Events: October IBBA Board of Directors meeting, San Antonio, TX November GENETRST bull and female sale, Concord, AR Don Cox, Area 7 Term: 2011-2014 281-395-1277 | cxcattle@brangusworld.com Events: October Salacoa Valley Bull & Female Sale, Fairmount, GA IBBA Board of Directors meeting, San Antonio, TX Mike Burke, Area 11 Term: 2011-2014 706-551-3025 | cmburke@ymail.com Events: October Salacoa Valley Bull & Female Sale, Fairmount, GA Southern Cattle Co. Annual Bull and Female sale, Marianna, FL IBBA Board of Directors meeting, San Antonio, TX November GENETRUST Pen Show & Sale, Concord, AR The Cattleman’s Kind Bull Sale, Lake Park, GA IBBA Staff Involvement Registry management Communications development Organize multiple conference calls Host IBBA Board of Directors and committee meetings OptimaxX audit Compile member mail-out packets Compile publications and promotional items Convention planning 50k genotyping project Lindsey Matli was featured in the October issue of Working Ranch magazine regarding the OptimaxX PVP program Sales attended: Magnolia Classic Brangus Sale, CX Advantage Sale, Doguet’s Diamond D Ranch Sale, Cain Cattle Company, Salacoa Valley Farms, Southern Cattle Company, Chimney Rock Sale, Stalwart Ranch & Dannheim Grass Roots Dispersal, Cattleman’s Kind Sale, and Alabama Brangus Sale Continually working with industry partners to promote and advance the Brangus breed.

Hosted IBBA Board of Directors meetings Conference calls OptimaxX audit Communications development- social media platforms and new blog Sales: Magnolia Classic Brangus Sale, CX Advantage Sale, Doguet’s Diamond D Ranch Sale, Cain Cattle Company, Salacoa Valley Farms, Southern Cattle Company, Chimney Rock Sale, Stalwart Ranch & Dannheim Grass Roots Dispersal, Blackwater Cattle Company Sale, and Alabama Brangus Sale

FEATURE...

Get Your Ticket To Ride

by John ROBINSON, EDITOR AT NATIONAL CATTLEMENâ&#x20AC;&#x2122;S BEEF ASSOCIATION (NCBA) Itâ&#x20AC;&#x2122;s time to register for the 2012 Cattle Industry Convention level. Join your fellow cattlemen, take part in the fun and make and Trade Show in Nashville, Tenn. This yearâ&#x20AC;&#x2122;s event promises sure your voice is heard. For a complete schedule of events, visit to be better than ever with countless opportunities for cattlemen http://www.beefusa.org/scheduleofevents.aspx. and women to learn, conduct business, and network with their fellow producers. Attendees will also have the opportunity to view some of the newest innovations and products the livestock and agriculture industries have to offer at one of the largest trade shows in the business.

The official conference events kick off Wednesday, February 1, with an opportunity for producers to follow one of multiple education tracks during Cattlemenâ&#x20AC;&#x2122;s College. During this event attendees will learn about cutting-edge research and technology from some of the cattle industryâ&#x20AC;&#x2122;s foremost experts on topics such as cattle reproduction and nutrition. Cattlemenâ&#x20AC;&#x2122;s College provides cattle producers of all experience levels a chance to gain valuable information they can use in their everyday operations.

The 2012 Cattle Industry Convention opening general session begins with keynote speaker, Marcus Luttrell, former Navy SEAL and author of the #1 New York Times Best Seller, Lone Survivor. Following the opening session, enjoy a wide array of musicians performing on stages throughout the Gaylord Opryland Resort and Convention Center.

Day twoâ&#x20AC;&#x2122;s events will begin early with the Best of Beef Breakfast followed with a current issues debate with Cal Thomas, a conservative columnist, and Bob Beckel, a liberal Democratic strategist.

Following the second general session, con $ !" #!" &(! ference attendants will make their voices heard as they get down to working on the "% " " business side of the industry during a full $ " ! " schedule of meetings. Thursday evening participants can enjoy an exclusive night

at the Grand Old Opry to hear country

music some of country musicâ&#x20AC;&#x2122;s brightest

stars perform, including rising stars Edenâ&#x20AC;&#x2122;s

Edge and comedian Henry Cho along with

legends such as Charlie Pride, Little Jimmy Dickens with Montgomery Gentry head

lining the night.

Friday kicks off with the popular Cat

tleFax Industry Outlook during the third

general session. Participants will hear from analysts about the market factors shaping

the year ahead.

The 2012 Cattle Industry Annual Con ' & # !

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' %%% $ ! #" ! "% everyone no matter your age or experience BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 25

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SALE REPORTS Cow Creek Ranch Bull and Commercial Female Sale Cow Creek Ranch’s 26 years of producing proven, durable Brangus and Ultrablack bulls laid the foundation for its Annual Bull Sale and 17th Annual Commercial Bred Heifer Sale on October 7 and 8, 2011, at the ranch near Aliceville, Ala. Cow Creek Ranch has earned its mark in the beef cattle industry as a guts and grass operation focusing on forage-based, efficient production. Cow Creek Ranch is a division of Southern Cattle Company, Marianna, Fla., a seedstock innovator and driver of feed efficient cattle.

Buyers and bidders from 13 states showed their approval and confidence in the Cow Creek Ranch genetic program by purchasing 183 Cow Creek Ranch bulls averaging $3,120 and grossing $571,050. The 183 Cow Creek Ranch customer-owned commercial bred heifers averaged $1,439 and grossed $263,385. The two-day sale grossed $834,435.

Many attendees were long-time Cow Creek Ranch and Southern Cattle Company customers, and 57 percent of the buyers were repeat Cow Creek Ranch customers.

Topping the bull sale was Lot 53, CCR Sleep Easy 145X2, a powerful Brangus herd sire. Repeat customer Wells Cattle Company, Ridgeland, Miss., paid $7,000 for ownership of the CCR Sleep Easy 9L2 (9L2) son.

The deep-sided, wide-based bull posted strong ultrasound and performance numbers and is a testament to the core of the Cow Creek Ranch genetic program.

Long-time Cow Creek Ranch customer, Cedar Ridge Ranch, Ecru, Miss., took home the second high selling bull, CCR Sleep Easy 384X3, Lot 137, for $6,500. The rugged herd sire registered a complete and balanced set of data points and had a scrotal measurement of 43 cm. This bull is an all-inclusive package of muscle mass, volume and moderate frame.

Palmetto Angus Farm of Louisiana had the final bids on the next two high selling bulls, CCR Ultrablack 95X and CCR Ultrablack 44X at $6,000 each. Both of these powerful herd bulls were out of first calf heifers. Lot 52, 95X, was an exceptionally thick, wide-walking bull with tremendous muscle mass. He posted an adjusted weaning weight of 796 pounds. Bull Lot 59, 44X, attracted lookers with his length of side, depth and muscle volume. He had a user-friendly designation. Volume bull buyers were from Florida and Mississippi.

The day prior to the Cow Creek Ranch Bull Sale, the ranch hosted its 17th consecutive customer-owned heifer sale- the longest running customer sale of this kind in the beef industry. Cow Creek Ranch’s Commercial Bred Heifer Sale, a sale in which Cow Creek Ranch bull customers’ market genetically-tracked Cow Creek sired commercial bred heifers bred back to Cow Creek bulls, commanded strong interest and demand from buyers. When the gavel fell for the final time 183 heifers sold for an average price of $1,439.

Topping the commercial heifer sale was a set of 10 uniform Brangus heifers bred to CCR Thunder 698S2 for spring 2012 calves. Thomas Farms of Buhl, Ala., hailed the last bid at $1,800 to own the half and quarter-siblings. The heifers were consigned by 12-year Cow Creek Ranch heifer consignor, CP Bar Brangus, Holcomb, Miss.

Cow Creek customers marketing heifers were 14-year consignor, Williamson Cattle Co., ranching in Faunsdale, Ala., and Okeechobee, Fla.; River Oaks Farm, Searcy, Ark., 13-year consignor; 12-year consignor, CP Bar Ranch; 8-year consignor, Megehee Cattle Company, Macon, Miss.; along with three-year consignors, Addison Brangus Farms, Winfield, Ala.; and Montgomery Farms, Moulton, Ala. Doak Lambert from Coppell, Texas, was the auctioneer.

30 | NOVEMBER / DECEMBER 2011

BRANGUS JOURNAL

For more information on Cow Creek Ranch, a division of Southern Cattle Company, please contact Cow Creek Ranch, 1170 Cow Creek Road, Aliceville, AL 35442, phone 205/373-2269, and e-mail at cowcreek@cowcreekbulls.com. Or find them on the web at CowCreekBulls.com or SouthernCattleCompany.com.

Northern Stars Sale

The Second Annual Northern Stars Brangus Sale at Gorczyca and Son Brangus proved to be a great success Saturday, October 1, 2011, in Harrah, Okla., which consisted of Gorczyca and Son, 2 Lazy H and 4-H Brangus. The leadoff bull, Mr. JG 747 Blackjet, demanded a selling price of $12,500 for full possession and half semen rights to J-J Ranch of Stratford, Okla.

The female offering was very good on the JG 747 Black Jet females where the first lot brought a high bid of $7,400 to go home with Hailey Nelson of Coalgate, Okla.

The following back with a full sib heifer calf of Lot #1 from 747 Blackjet brought $4,300 bid from Jarrett Tyra of Tipton, Okla. Other buyers included Austin Harkgrader of Tonganoxie, Kan., Colby Davis of Tahlequah, Okla., Joseph Sutton of Coweta, Okla., and Josh Pope of Tecumseh, Okla. The second head of show prospects grossed $40,500 for an average of $3,680.

The breeders would like to thank all who took the time out of their hectic schedules to come and be a part of this annual even in Central Oklahoma.

Southern Cattle Company – Top of the Herd Brangus Females 18 Donors gross $59,300 for a $3295 average.

15 Fall Pairs gross $58,450 for a $3897 average.

32 Fall Bred Cows gross $90,500 for a $2829 average.

20 Spring Bred Cows gross $57,950 for a $2898 average.

22 Fall Bred Heifers gross $53,750 for a $2444 average.

107 Total Brangus Females gross $319,950 to average $2991.

High selling female, Lot 38 Ms Brinks Lambert 535U9, a phenotypically pleasing daughter of the number one IMF trait leader Lambert of Brinks 317R3 and out of the 5K Cowbelle and Calyx Star Donor Ms Brinks New Era 535N60 sold for $12,500 to Salacoa Valley Farms of Fairmount, Ga. Second high selling female was Lot 87, Ms Brinks Cole 803U4, a daughter of Cole of Brinks 14P3 and out of the legendary $50,000 donor Ms Brinks Ali 803M selling for $10,000 to Westall Ranches of Carlsbad, N.M. She was part of one of the greatest flushes ever produced out of 803M and weaned her first calf at a tremendous 754 lbs to ratio 110.

Lot 76 Suhn’s Ms Cadence 331M3, the dam of the great Next Step 331R3 and a three-quarter sister to the $55,000 331L2 was the third high selling female bringing $8,000 from Draggin M Ranch in El Dorado, Ark. She is deep ribbed, soggy and easy fleshing with incredible EPD rankings in the top 1% Milk, 2% YW, 5% WW and REA. Volume buyers were Westall Ranches, Robert Yates Ranch, Santa Rosa Ranch of Navasota, Texas, Milton Sunbeck of West Point, Miss., and Mike Howell of Bonifay, Fla.

SALE REPORTS Southern Cattle Company – Top of the Herd Bull Sale 59 Brangus Bulls gross $198,000 to average $3356.

22 Ultrablack Bulls gross $65,000 to average $2955.

9 percentage Brangus Bulls gross $23,700 to average $2634.

49 Angus Bulls gross $127,850 to average $2610.

9 Charolais Bulls gross $38,000 to average $4222.

17 Beefmaster Bulls gross $55,200 to average $3248.

7 Hereford Herd Sires gross $13,200 to average $1886.

172 Total Bulls gross $520,950 to average $3029.

An excellent crowd was on hand for the Southern Cattle Company – Top of the Herd Bull Sale. An active crowd from 10 states took purchases home. The Top Selling bull was Lot 165 of the Brangus offering, Patton of Brinks 30T22, going to Santa Rosa Ranch in Navasota, TX for the price of $17,000. Patton is a big growth, moderate birth weight Csonka son, who posts 6 traits in the top 25% of the breed or better.

The 2nd High Selling Bull was a Beefmaster bull, Lot 291, P27, going to Rafter 4R Ranch in Polk City, FL for $12,750. He is a Precisely Sugar son among the highest IMF bulls in the Beefmaster offering. He is thick made and deep flanked, with tremendous spring of rib.

The 3rd High Selling Bull also came from the Beefmaster offering.

Lot 289, 807/9, sold to Collier Farms in Brenham, TX for $11,500. He is a Logan 62M27 son out of the great Painted Tiger daughter, Penelope 293J11. He is a big growth bull with a world of power.

The High Selling Ultrablack bull was Lot 256, Southern Feed Saver 30X5, who sold for $4000 to Michael Looper of Monterey, TN. He is out of Southern’s good Feed Saver bull known for his proven feed efficiency and out of a maternal sister to Patton of Brinks 30T22.

Salacoa Valley Farms “Buy the Numbers” Brangus Bull & Female Sale 2 Donors grossed $9,000 to average $ 4,500 21 Spring Pairs grossed $69,400 to average $3,304 28 Fall Bred Cows grossed $65,100 to average $2,325 19 Spring Bred Cows grossed $41,650 to average $2,192 12 Spring Bred Heifers Grossed $18,900 to average $1,575 82 Female lots grossed $204,050 to average $2,488 1 Herd sire grossed $10,000 to average $10,000 74 Coming 2 Bulls grossed $210,000 to averaged $2,837 75 Older Bulls Grossed $220, 000 to average $2,993 23 Yearling bulls grossed $54,800 to average $2,383 97 Total Bulls Grossed $274,800 to average $2,832.49 Salacoa Valley Farms’ “Buy the Numbers” registered Brangus bull and female sale was held at the farm October 21, 2011, in Fairmount, Ga. Buyers from nine states were in attendance to purchase Salacoa Valley’s five-year-old cows in their entirety and 100 top quality performance tested bulls.

Buyers commented on the tremendous “read to go to work” conditioning of the Salacoa Valley performance tested bulls. Auctioneer

Tommy Barnes sold the annual event. The feature lot of the sale was Salacoa Valley’s senior herd sire TCB Catawaba Warrior R532 that sold for $10,000 to Southern Accent Farm-Okeechobee, Fla. He is a multitrait leader for both Yearling Weight and REA. The purchase price included full possession and one-third semen interest.

The second high selling bull, Lot 156, sold for $4,900 as Watkins Citrus and Cattle in Avon Park, Fla., took home this light BW and big REA son of Cadence. Arrow C Cattle of Okeechobee, Fla., took home the third highest selling bull as they bid $4,500 to own Lot 102, Osceola of Salacoa 535X3. He is a curve-bending son of R532 and combines top 1% YW with top 15% BW. The bull sale was packed with some of the most respected commercial operations in the United States. The first 25 bulls through averaged $3,576. This year’s volume commercial buyers included Watkins Citrus and Cattle Avon Park, Fla., Rollins Ranches of Okeechobee, Fla., and Peace River Ranch in Frostproof, Fla. In the female Sale, Lot 15 was the high selling lot and fetched the bid price of $8,000 as long time repeat buyer David Roadruck of Albertville, Ala., paid $3,500 to own the dam, SVF MS 35S5, and the heifer calf sold for $4,500. Southern Cattle Company of Mariana, Fla., took home the high selling spring heifer calf at side, Ms SVF 23S86 23Y8, Lot 4A for $5,100. Ms SVF 23Y8 is sired by SVF 23S86 and out of SVF 23S, who sold as Lot 4 for the bid price of $1,700 to Barry and Valerie Lewis from Okeechobee, Fla. Lot 1, Center 1st Alliance 007/S24, was the high selling proven donor cow and brought $5,000 to Charlie Israel, a Birmingham, Ala, native. This powerful first generation female was sired by Sitz Alliance.

Draggin’ M Ranch of El Dorado, Ark., was one of the volume buyers of females including the Lot 33 for $4,200. MS SVF 535S14 was the high selling Spring bred cow. The Summit Cow ranks in the top 50 cows in the Brangus breed for WW, YW and REA. Lot 31, SVF Ms 535S2, sold to The Oaks Farm in Newnan, Ga. They paid $4,000 to own this Lead Gun daughter out of the famous 535M31 donor cow who was safe AI to Hannibal.

Doguet’s Diamond D Ranch Premium Genetics Annual Production Sale 47 Registered Females grossed $199,150 averaging $4,237 High Sellers Included: Lot 2: $23,000 to the Elizabeth Wishert Lot 1: $18,000 to JOJ Brangus Lot 6: $15,000 to the Jake Johnston 10 Hercules Females averaged $5,285 58 Registered Brangus Bulls grossed $198,700 averaging $3,425 High Sellers Included: Lot 56: $22,000 to Brandon Horn 13 Hercules Sons Averaged $4,730 7 Black Gold Sons Averaged $3,665 3 Outcross Sons Averaged $5,700 BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 31

32 | NOVEMBER / DECEMBER 2011

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BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 33

ALABAMA

ARIZONA

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3416 Oak Creek Circle Montgomery, AL 36116

ARKANSAS To place your ad in the STATE DIRECTORY, please call the IBBA office at 210.696.8231

13465 Brooklyn Rd. Evergreen, AL 36401

Sean Parker, President

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34 | NOVEMBER / DECEMBER 2011

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MISSISSIPPI To place your ad in the STATE DIRECTORY, please call the IBBA office at 210.696.8231

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Barn: 336/526-6087 Cell: 336/466-0115 dep1111@yahoo.com

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XXX UIFPBLTGBSN DPN

Cobus Coetzee, Farm Manager - 678-378-0598 Cell Dex King-Williams, Asst. Farm Manager - 678-378-4697 Cell

KANSAS

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BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 35

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36 | NOVEMBER / DECEMBER 2011

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BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 39

ADVERTISERSINDEX ADVERTISER

PAGE

ADVERTISER

PAGE

5K Cowbelle

19 & 25

JM Cattle Co.

17

Advanced Solutions Network

25

Multimin

10

Circle X Land & Cattle Co.

Pfizer

9

Crochet Cattle

Inside Front Cover Inside Back Cover

Quail Creek

5

Dalton Brangus

7

Salacoa Valley

1

Doguet’s Diamond D Ranch

Back Cover

Triple JR Cattle Co

19

Herd Perfect

6

Valley View

8

CALENDAROFEVENTS December - 2011

10

Quail Creek Ranch “Cut Above Sale” - Cullman, AL

3

GENETRUST @ Cavender Ranches Registered Brangus Bull and Commercial Female Sale Jacksonville, TX

17

The Stockman’s Kind Bull Sale, Mound Creek Ranch - Leona, TX

29

Arizona National Livestock Show - Phoenix, AZ

24

Miller Brangus Sale - Waynesboro, TN

27

GENETRUST @ Suhn Cattle Co. Bull Sale - Eureka, KS

January - 2012 14

TBBA South Texas Sale - Beeville, TX

April - 2012

21

Ft. Worth Jr. Brangus Heifer Show - Fort Worth, TX

14

TBBA Central Texas Sale - West, TX

26

West Coast Brangus Breeders Annual Meeting Red Bluff, CA

18-24

Beef Improvement Federation Symposium & Convention - Houston, TX

26

Red Bluff Bull Sale - Red Bluff, CA

27

GENETRUST @ Cavender Ranches Registered Female Sale - Jacksonville, TX

28

GENETRUST @ Cavender Ranches Commercial Female Sale - Jacksonville, TX

February - 2012 1-4

NCBA Annual Convention and Trade Show Nashville, TN

11

Best in the West Brangus Bull & Commercial Replacement Sale - Marana, AZ

May - 2012 6-11

World Brangus Congress - Rockhampton, Australia

12

San Antonio Open Brangus Show - San Antonio, TX

19

Mound Creek and Friends Female Sale - Leona, TX

16

San Antonio Jr Brangus Show - San Antonio, TX

July - 2012

17

TBBA Miss America Sale - Salado, TX

15-20

National Junior Brangus Show - West Monroe - LA

19

San Angelo Jr. Brangus Heifer Show - San Angelo, TX

21

Brangus Futurity, West Monore - LA

25

Spitzer Ranch Commercial Brangus Female Sale Fair Play, SC

2

25

Spitzer Ranch Professional Cattlemen’s Brangus Bull Sale - Fair Play, SC

GENETRUST @ Chimney Rock Pen Show & Registered Brangus Female Sale - Concord, AR

3

Feb 29March 4

IBBA Convention - Houston, TX

GENETRUST @ Chimney Rock Registered Brangus Bull & Commercial Female Sale - Concord, AR

3

Indian Nations Fall Sale

10

The Stockman’s Kind Bull Sale, Blackwater Cattle Co. - Lake Park, GA

March - 2012 Feb 29March 4

IBBA Convention - Houston, TX

2

The Collection Sale - Houston, TX

4

4th Annual Global Roundup - Rosenberg, TX

10

Indian Nations Spring Brangus Sale, Ada, Oklahoma

40 | NOVEMBER / DECEMBER 2011

BRANGUS JOURNAL

November - 2012

December - 2012 1

GENETRUST @ Cavender Ranches Registered Brangus Bull & Commercial Female Sale Jacksonville, TX

The Real Story

Master Breeder Glen Brinkman once told me the only thing he was unable to get done before selling the Brinks herd was to produce Brangus cattle with high IMF numbers in volume, that would rival that of Angus â&#x20AC;&#x201C; â&#x20AC;&#x153;The Gold Standardâ&#x20AC;? and he was right.

In December of 1994 Jerry Morrow, Glen Brinkman, Mike Wooten and myself had dinner at Donâ&#x20AC;&#x2122;s Seafood Hut in Lafayette, LA and set out to produce Angusplus/Ultrablack cattle.

Joe Reznicek was breeding cattle like this at the time but was not turning in any data to the Brangus Association. He, like Glen, a Master Breeder had a vision. So as the youngest of the group I began, breeding Angusplus/Ultrablacks.

Today I am very excited to tell you that I have 71 cows in my herd that have an average IMF score of 4.8. So that you have something to relate to, the average IMF score on Angus Females in the entire breed is 4.6.

In the whole of the Brangus breed, my entire herd ranks in the top 2.8% for IMF. In case you are wondering why this may be so important, let me share with you that as this ad is being written, the Choice to Select spread is $21.

It is also extremely obvious to consumers, as Wal-Mart, the largest meat purveyor in the world, has just announced that in 70% of their stores, they will no longer carry Select, but offer only Choice meats.

Thanks to the Board of Directors of the Brangus Association, the vote to breed up from Angusplus/Ultrablacks recently passed and will soon be reality.

This is the single largest step to push the entire Brangus Breed into a realm of carcass domination where they can and will compete with the Angus Breed while maintaining some Bos-Indicus blood.

Watch for more amazing, ground breaking news from Crochet Cattle Co.

" ,& -5 85 ,) " .65 ,85R5 3 .. 65

Ĺ&#x192; 95iim7nkl7nhhl5R5 &&95iim7ijo7glio Email: cacsr@cox.net

Remember, you need it, we have it, come and get it.

BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 41

42 | NOVEMBER / DECEMBER 2011

BRANGUS JOURNAL