T4E Branding Guidelines

Br an d Guid e Boo k

TA B LE OF C O N TE N TS PAG E

01

PAG E

Logo Guidelines

PAG E

03

PAG E Brand Colors

PAG E

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10

Apparel

PAG E Brand Fonts

PAG E

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09

Stationary

Brand Elements

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Gear

LOGO GUIDEL INES

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Official Logo

Official Logo o n White

Official Logo on Black

Clear Space Requirements When used on all print and digital material, the T4E logo must have a minimum clear space equivalent to the width the bottom of the “4” to the top of the frame.

Sizing Requirements The T4E Logo must be scaled proportionally and fully visible at all times. Stretching or cropping the T4E Logo is forbidden under all circumstances.

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B R AN D C OLORS

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Pure Black

H ex #: 0 0 0 0 0 0 C: 81% M : 7 5 % Y : 7 5 % K : 10 0 % R: 0 G: 0 B: 0 Panto n e: Blac k 6 C

Cool Gray

H ex #: 7 6 7 7 7 B C: 56% M : 47 % Y : 44% K : 10 % R: 118 G: 119 B: 123 Panto n e: C o o l Gray 9 C

T4 E Blue

H ex #: 0 0 7 1B9 C: 91% M : 5 3 % Y : 0 % K : 0 % R: 0 G: 113 B: 18 5 Panto n e: 3 5 5 3 C

T4 E Red

H ex #: d e1f 26 C: 6% M : 10 0 % Y : 10 0 % K : 1% R: 2 2 2 G: 3 1 B: 3 8 Panto n e: 48 5 C 4

B R AN D FONTS

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Fonts Et h n o ce nt r i c w i t h al l wei ght s c an be u s e d fo r h e aders an d di spl ay text, L ato w i t h a l l wei ght s an d i t al i c s can b e u s e d fo r body text .

Ethnocentric Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Ethnocentric light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Lato Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Lato Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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B R AN D EL EMENTS

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Brand Elements Bra n d e l e m ent s i nc l u de text u res a n d g ra p h i cs u s ed con s i stent l y a c ro s s T 4 E branded mater i al . Black Tex tu re i s the of f i c i al text u re of th e T 4 E bran d and t h e gu n im a ge r y a n d l i fes t yl es are al ter nate b a c kg ro u n d s.

G u n Image r y

B l ack Te x t u r e

Lifest yle

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STATIONARY

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10

A P PA R EL

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12

G EA R

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