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The AFP Yosemite Chapter presents…

Plug In! Hardwiring Relationships with Social Media Marketing presented by nationally recognized speakers:

Jim Anderson and Alice Ferris, MBA, CFRE, ACFRE of GoalBusters! Thursday, September 22, 2011 – 11:45 a.m. LOCATION: Sutter Health’s Health Education and Conference Center at McHenry Village 1700 McHenry Avenue - Modesto AFP Members: $15.00 ▪ Non-Members: $20.00 Box Lunch will be provided Payment received at the door. Please make check payable to Yosemite Chapter, AFP

Make Your Reservations Today! Deadline: Tuesday, September 20, 4:00 p.m. Contact Michele Proffitt @ Mary Stuart Rogers Foundation ● 209.572.6088

Planning a fundraising event for your organization? E-mail the information to for posting on the AFP website calendar. Visit our website:

The AFP Yosemite Chapter presents‌

Plug In! Hardwiring Relationships with Social Media Marketing Speaker Information:

James S. Anderson, Partner has more than 25 years of sales and sales training experience through his positions with local media and national research companies such as Nielsen Media, Simmons and Scarborough Research. Consistently recognized as a top revenue producer ($30 million+), Jim earned "Sales Executive" and "Negotiator of the Year" awards. Jim has an extensive background in media production, and has created projects ranging from training videos for television stations nationwide, to promotional videos for client events. As an instructor at Northern Arizona University, he received superior evaluations from the 500+ students who participated in his "Communications Analysis" and "Sales, Research, Marketing and Promotion" classes. Jim specializes in marketing and branding strategy, social media marketing, multimedia production, sales and sponsorship programs, and board and organizational training. Jim serves as Vice President of external relations for the AFP Northern Arizona Chapter, President of Flagstaff Communicators, and is an AFP Faculty Training Academy graduate. In addition, Jim was honored as the 2010 Association of Fundraising Professionals Northern Arizona Fundraising Professional of the Year. Jim speaks Spanish and is an avid photographer.

Alice L. Ferris, MBA, CFRE, ACFRE, Founding Partner, has over twenty years of professional fundraising experience, not including her volunteer start at Wisconsin Public Television, blowing bubbles onto the set during pledge breaks for the Lawrence Welk Show. Alice specializes in strategic and development planning, capital campaign planning studies, board and organizational training, executive leadership coaching, direct mail, and grant proposal creation and editing. Alice is a member of the AFP International Board of Directors and served as 2009-2010 Vice Chair for Membership Services, supporting the Association's efforts for the almost 30,000 member organization with 214 chapters throughout the world. In addition, she is Past President of AFP Northern Arizona and is an AFP Faculty Training Academy graduate. In addition, she is a two-time honoree as AFP-Northern Arizona Fundraising Professional of the Year. Alice is the 90th fundraising professional in the world to attain the Advanced Certified Fundraising Executive (ACFRE) credential. Alice is recognized for her on-air presence on many public television and radio pledge drives, and on the national PBS fundraisers, among them Timeless—A National Parks Odyssey and Andre Rieu Live in Vienna. Alice also teaches Chinese cooking and an occasional class in ballroom dance.

AFP Yosemite Presentation - Sept 22, 2011  
AFP Yosemite Presentation - Sept 22, 2011  

Plug In! Hardwiring Relationships with Social Media Marketing - Promotion of GoalBusters' September 2011 Presentation