AFPTechKnow Conference Program 2012

June 4 - 5, 2012 | Gaylord Palms, Orlando Conference Program Where are the donors?

nterest The Cloud Foursquare bile Devices LinkedIn

Facebook

YouTubeWebinars

terest

Pinterest

Blogs Foursquare The Clo

ebook Mobile Devices

Face

AT THE HEART OF EVERY TRANSACTION Let’s talk today about growing for tomorrow.

Visit our booth to learn how accepting Visa can help your nonprofit organization streamline donations, reduce processing costs and receive donations faster.

Less time waiting for checks to clear means more time doing the work that really matters. That’s why we’re proud to be at the TechKnow Conference, and working with the Association of Fundraising Professionals.

We’d enjoy the chance to meet you in person today.

And you can learn more about the ways we can help you anytime at visa.com/charityacceptance.

ebook

LinkedIn YouTubeBlogs

Foursquare

Welcome

to the Association of Fundraising Professionals’ inaugural TechKnow conference.

There isn’t an event like this in the nonprofit world—a meeting about technology developed especially for fundraisers. You’re not going to find a lot of jargon or techno-speak, but presenters, exhibitors and volunteers devoted to one thing—helping you understand how technology can help your organization.

Twenty years ago, fundraisers needed to focus only on the message.

Now we have to understand the medium—how to inspire donors in 140 characters or less on Twitter, or keep in contact with someone on Facebook, or network on LinkedIn or post video on YouTube to demonstrate impact. Two decades ago, we couldn’t keep the kind of personalized and unique data we can manage today with the touch of a button.

Technology has turned our world upside-down in many ways. It has created many opportunities, but also many challenges, and the fast pace of change has made many of us unsure and apprehensive about where to turn.

2012 AFP TechKnow Conference Education Taskforce Chair: Michael J. Baker, CFRE

TechKnow is here to assuage that uncertainty. To cut through the clutter of so many advertisements and claims about technology to tell you— clearly and directly—about what technology can (and cannot) do for your organization. To show you how you can use technology inexpensively to reach and inspire donors. And to identify the right investments you need to make in your technology programs.

Members: Grant Martin, CFRE, Vice Chair, Professional Advancement Division

This is the first time we’ve held a program like this, and we’re excited you’re here. Like all AFP conferences, we want you to be part of the experience. So ask your questions. Engage with the presenters. Talk with the exhibitors. Take part in the online discussions through social media.

John W. Dawe, CFRE

Technology is the future, so we have to understand it—not the jargon and nuts and bolts but the impact on our organizations. It doesn’t have to be confusing or complicated, and this is the first step toward your greater understanding and utilization of technology in your fundraising efforts.

Thanks for being with us for our inaugural TechKnow event and enjoy the conference!

John E. Joslin, CFRE Amy Wolfe, CFRE, MPPA

Stephanie Cory, CFRE Natalie Gupton, MPA Mark Hierlihy, CFRE Ron Vassallo We would like to thank the members of the 2012 AFP TechKnow Conference Education Taskforce and Planet Philanthropy for their tireless efforts to make this event possible and for all their work in advancing philanthropy throughout the world.

Sponsors: Presenting Sponsor:

Major Sponsor:

Supporting Sponsors:

the chronicle of

PHILANTHROPY the chronicle of

Scholarship Sponsors:

PHILANTHROPY

The Marjorie K. and Stephen M. Levy Temporarily Restricted Philanthropic Professional Education Fund.

AFP TechKnow and the AFP Foundation for Philanthropy would like to thank The Marjorie K. and Stephen M. Levy Temporarily Restricted Philanthropic Professional Education Fund. The resources of the Levys’ temporarily restricted fund were used to fund scholarships for “Levy Scholars” to participate in AFP’s cutting-edge AFP TechKnow conference. The program was designed to help individuals serving nonprofit organizations develop their knowledge and skills in fundraising using technology.

3

Twitter

Foursquare

Pinterest

The Cloud

Face

Things to Know About the AFP TechKnow Conference…

Registration/Welcome Desk Osceola Lobby Stop by the registration desk to pick up your materials beginning on Sunday, June 3. The desk will be staffed during the hours listed below.

Registration Hours Sunday:

3:00 p.m. to 7:30 p.m.

Monday:

7:00 a.m. to 4:30 p.m.

Tuesday:

7:00 a.m. to 1:30 p.m.

Early Exhibit Registration is from 1:00 p.m. – 3:00 p.m. located outside of Florida Exhibit Hall B (the TechKnow Hub) If there is something we can do to enhance your conference participation, please let us know. Thank you for joining us.

AFP’s ONLINE EXPERIENCE

AFP Central Stop by AFP Central in the TechKnow Hub to get the latest information on AFP’s professional education opportunities, AFP membership benefits and the AFP Foundation programs. Also, enjoy radio shows CharityRadio Live on Monday at Noon & Nonprofit Coach w/ Ted Hart Online Radio on Tuesday at Noon.

Both will feature TechKnow speakers & presenters.

Power break Take a quick break to re-energize with some coffee, tea or lemonade. Make sure to visit the charging station at the Visa Booth to juice your mobile devices.

DO WE HAVE WI-FI? Of course! Network Name: Techknow

Passcode: Rewiring

AFP TECHKNOW HUB HOURS

Conference Website: www.AFPTechKnow.org

Florida Exhibit Hall B

Mobile Site: www.AFPMeet.org

Monday 7:30 a.m. – 6:15 p.m. and Tuesday 7:30 a.m. – 1:30 p.m.

Twitter: @AFPTechKnow ; Hashtags: #AFPTechKnow #AFPMeet #AFPeeps Facebook: www.facebook.com/AFPTechKnowFan LinkedIn: www.linkedin.com/in/afpihq AFP2P: p2p.afpnet.org YouTube: www.youtube.com/user/afpihq

BOOKSTORE

Get up close and personal with cutting-edge technology providers for an interactive experience to learn effective practices and solutions. See page 14 for exhibitor descriptions.

OPENING GENERAL SESSION Monday 8:45 a.m. – 9:45 a.m.

Tale of the Tweet—Using Social Media to Build Motivated Supporters Laura Howe, American Red Cross, @InfoBabe @RedCross

Monday 8 a.m.- 4 p.m. and Tuesday 8 a.m.- 3:30 p.m.

Osceola B Lobby

Visit the bookstore and browse books for fundraising and nonprofit professionals!

CFRE CREDIT

“MEET-UP” NETWORKING RECEPTION The TechKnow Hub – Florida Exhibit Hall B Monday 5:00 p.m. – 6:15 p.m.

Enjoy an evening with your peers to discuss what you learned in your first day and share best practices amongst new friends.

CLOSING GENERAL SESSION Tuesday 2:45 p.m. – 3:45 p.m.

Full participation in the Association of Fundraising Professionals (AFP) 2012 TechKnow Conference is applicable for 9.25 points of CFRE Credit in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

4

#AFPTechKnow | #AFPMeet | #AFPeeps

Vision of Tomorrow and the Impact of Technology on Philanthropy and Nonprofits Steve Wozniak, Apple Co-Founder and Philanthropist @SteveWoz

ebook

the solutions you

NEEDTRUST the source you

THE FUNDRAISING CONSULTANTS & RESOURCE DIRECTORY The Fundraising Consultants & Resource Directory is the ultimate online guide for everything fundraising.

Start your search now! Scan the code to the right with your smartphone or click the banner on the right side of AFPNet.org

Foursquare

Pinterest Schedule at a glance

Sunday, June 3, 2012 6:00 p.m. - 8:00 p.m.

AFP TechKnow Conference and Planet Philanthropy Reception

7:45 a.m. - 8:45 a.m.

Continental Breakfast in the AFP TechKnow Hub

Business Intelligence Gets Social John Clese, Avectra Labs Taking Facebook to the Next Level Derrick Feldmann, Achieve

2:30 p.m. - 3:30 p.m.

Concurrent Education Sessions Engaging Donors Through Social Media Amith Nagarajan, Aptify

9:45 a.m. - 10:45 a.m.

Concurrent Education Sessions Everything Is Mobile, Don’t Miss Out on the Momentum of Mobile Douglas Plank, MobileCause, Inc. Gremlins in Your Database; 20 Suggestions for Better Database Management Jeff Gignac, CFRE, JMG Solutions

Let’s Get Nerdy! Personal, Professional or Both? Cheryl Black, Blackbaud, Inc.

What Is Your Excuse?

Catherine Onyemelukwe, CFRE, Mill River Collaborative

8:45 a.m. - 9:45 a.m.

Opening General Session Laura Howe, Vice President, Public Relations, American National Red Cross

The New Engagement Model Is Mobile Tonia Zampieri, Atlantic BT

Get Your Mojo Workin’ Ann-Laura Parks, CFRE, South Arts

9:45 a.m. - 10:00 a.m.

Power Break in the AFP TechKnow Hub

Plug In! Hard-Wiring Relationships With Social Media Marketing Alice Ferris, ACFRE, and Jim Anderson, Goal Busters

Social Media Measurement That Actually Helps DeLiam Copeland Liam Copeland, Grizzard

10:00 a.m. - 11:00 a.m.

Concurrent Education Sessions How Technology is Changing How We Communicate, Collaborate and Work Carlos Dominguez, Cisco Systems (This session repeats Monday, June 4, 1:15pm - 2:15pm) Building Donor Loyalty Adrian Sargeant, Ph.D., International Fundraising Consultant The New Rules of Social Learning Dave Will, Peach New Media Killer Content, Driving Donations & Dedication with Blogs, Webinars, Videos & More Liam Copeland, Grizzard 11:00 a.m. - 11:15 a.m.

Power Break in the AFP TechKnow Hub

3:45 p.m. - 4:45 p.m.

Learning Labs in the AFP TechKnow Hub 4:45 p.m. - 5:00 p.m.

Power Break in the AFP TechKnow Hub 5:00 p.m. - 6:15 p.m.

“Meet-Up” Networking Reception

7:30 a.m. - 1:30 p.m.

AFP TechKnow Hub Open 7:30 a.m. - 8:30 a.m.

Continental Breakfast in the AFP TechKnow Hub 8:30 a.m. - 9:30 a.m.

Concurrent Education Sessions

11:15 a.m. - 12:00 p.m.

Learning Labs in the AFP TechKnow Hub 12:00 p.m. - 1:15 p.m.

Lunch in the AFP TechKnow Hub

Cloud Computing for Nonprofits Patrick Callihan, NPower PA

1:15 p.m. - 2:15 p.m.

eme = rv (of + i) – (f + a): A Proven Formula to Optimize Email Campaigns Tim Kachuriak, Pursuant

How Technology is Changing How We Communicate, Collaborate and Work Carlos Dominguez, Cisco Systems Turning Data into Dollars… The Engagement Link. Robyn Perlman, Core Strategies for Nonprofits, Inc. The Haves and the Have-Nots David Coriale, Delcor Technology Solutions, Inc.

10:45 a.m. - 11:00 a.m.

Power Break in the AFP TechKnow Hub 11:00 a.m. - 12:30 p.m.

Learning Labs in the AFP TechKnow Hub 12:30 p.m. - 1:30 p.m.

Lunch in the AFP TechKnow Hub 1:30 p.m. - 2:30 p.m.

Tuesday, June 5, 2012

What’s in a number?...only everything! ...how the best fundraisers use data to drive profit. Penelope Burk, Cygnus Applied Research, Inc.

Concurrent Education Sessions

6

Face

The Cloud

Monday, June 4, 2012 7:30 a.m. - 6:15 p.m.

AFP TechKnow Hub Open

Twitter

101 Social Media Tactics for Nonprofits Melanie Mathos, Blackbaud, Inc. Take Your Social Media Program to the Next Level: A Case Study of Change— Challenges and Opportunities Karen Barnes, Pride Philanthropy and Elisabeth Rubino, Dekalb Medical

Concurrent Education Sessions Social Networking, Fundraising and the Successful Nonprofit, Ted Hart, ACFRE, Charities Aid Foundation of America Getting LinkedIn to Your Donors Anthony Pisapia, CFRE, NPower PA Gamification: Using Game Mechanics to Boost Fundraising, Engagement and Connection Frank Barry, Blackbaud, Inc. Listening and Managing Our Organization’s Online Presence, Mark Becker, Cathexis Partners 2:30 p.m. - 2:45 p.m.

Power Break in the AFP TechKnow Hub 2:45 p.m. - 3:45 p.m.

Closing General Session Steve Wozniak, Apple Co-Founder 3:45 p.m.

Conference Closes

ebook

LinkedIn YouTubeBlogs

❙ 6:00 p.m. - 8:00 p.m.

AFP TechKnow Conference and Planet Philanthropy Reception Osceola Ballroom C Everyone is invited to attend this joint reception between Florida’s Planet Philanthropy and AFP’s TechKnow attendees! Socialize and network face to face with your fundraising and nonprofit peers while enjoying food, drinks and entertainment.

Monday, June 4, 2012 ❙ 7:30 a.m. - 6:15 p.m.

AFP TechKnow Hub Open Get up close and personal with cutting-edge technology providers for an interactive experience to learn effective practices and solutions!

❙ 7:45 a.m. - 8:45 a.m.

Continental Breakfast in the AFP TechKnow Hub ❙ 8:45 a.m. - 9:45 a.m.

Opening General Session

what motivates people to collaborate, how to establish rewards for collaborating, how to find the right experts both inside and outside your company, and how to keep people coming together, both online and in person. (This session repeats Monday, June 4, 1:15pm 2:15pm)

Building Donor Loyalty Osceola 5/6 Adrian Sargeant, Ph.D., International Fundraising Consultant, @AdrianSargeant Nonprofits continue to lose their donors at an alarming rate, with typical new donor retention running at only 30 percent. This matters since even small improvements in loyalty in the here and now can have a dramatic impact on the lifetime value of the fundraising database. In this session we explore what might be done to improve on the current pattern of performance, drawing on 20 years of research and the very best of professional practice. We will particularly emphasize the role of technology in retention and the analyses that can help fundraisers develop a successful retention strategy.

The New Rules of Social Learning Osceola Ballroom AB

Laura Howe, Vice President, Public Relations, American Red Cross, @InfoBabe @RedCross

With all the buzz about social media, how do you know if it’s a fad or here to stay?

And can you really use it to maximize fundraising? In this session, participants will learn from some of the lessons of the American Red Cross, an organization with one of the most successful social media programs in the nonprofit sector. Discover how to lay the ground-work to cultivate a social community ready to advocate on behalf of your cause. This session will include several case studies of social media success in fundraising and reputation management.

❙ 9:45 a.m. - 10:00 a.m.

Power Break in the AFP TechKnow Hub 10:00 a.m. – 11:00 a.m.

Concurrent Education Sessions How Technology is Changing How We Communicate, Collaborate Naples and Work Carlos Dominguez, Senior Vice President, Office of Chairman & CEO, Cisco Systems, @CarlosDominguez @ CiscoSystems The technology evangelist will discuss how technology is changing how we communicate, collaborate and especially how we work.

Drawing from his 20 years at Cisco, he talks about how technology is changing the rules of business and how to avoid being left behind.

He also addresses many questions about collaboration, including

Osceola 1/2

Dave Will, Peach New Media, @PeachDave This session will introduce the new rules of online learning that take us from a world where “information transfer” is considered “learning” to a new world that allows our participants to have a truly meaningful learning experience. Many refer to webinars and webcasts as online learning when, in fact, this session will challenge that misconception. Information transfer and learning are not the same thing, but most are challenged with ideas on how to improve the online learning process. Following the concepts in Dr. John Medina’s book, Brain Rules, we will engage session participants while designing a true online learning program consisting of on-demand content, community interaction and live events. The audience will provide their ideas and the presenters will facilitate a discussion led by examples of some real-world online-learning successes. There will be three points that will drive participation from the attendees. At one point, attendees are asked to collaborate with small groups and present their ideas to the session. Another time they are asked to work individually. And finally we will be raffling off John Medina’s Brain Rules for an individual in the session.

Session Descriptions

Sunday, June 3, 2012

Foursquare

Killer Content, Driving Donations & Dedication With Osceola 3/4 Blogs, Webinars, Videos & More Liam Copeland, Digital Marketing Specialist, Grizzard, @GrizzardComm It’s time to gather everyone around the campfire and get them talking, acting, and working together toward the same goals. In this session, we’ll be building and stoking your campfire so that your tribe knows how to help you accomplish your shared goals.

We will explore creating an editorial calendar for social media, getting buy in for a social media policy, and making the case for larger use of social media in the C suite.

#AFPTechKnow | #AFPMeet | #AFPeeps

7

Foursquare

Pinterest Session Descriptions

10:00 a.m. – 11:00 a.m.

Learning Labs in the AFP TechKnow Hub ASI - The Blurring of Web, CRM and Social Media Robin Fisk, ASI, @ASI_RobinFisk First, there were donor databases, which we later learned to call CRM. Then came websites. Then came social media. It’s only because they arrived at different times that we have separate activities, budgets and systems for them. Those days are coming to an end — and the convergence of Web, CRM and social are now under way. Learn how you can leverage this convergence to strengthen the relationship with your constituents, further the reach of your organization and improve fundraising performance.

❙ 11:00 a.m. – 11:15 a.m.

Power Break in the AFP TechKnow Hub ❙ 11:15 a.m. – 12:00 p.m.

Learning Labs in the AFP TechKnow Hub ASI - Seeing the value of “social” data through the eyes of the Guide Dog Foundation for the Blind.

Chelsea Tafarella, Social Media Manager, Guidedog Foundation (@GuideDogFdn) & Maneesha Sharma, (C) Systems (@ManeeshaSharma) Seeing the value of “social” data through the eyes of the Guide Dog Foundation for the Blind Meaningful data live everywhere, even in places you least expect them to—the value is converting them into something you can apply to motivate your constituents to create engagement and rapport that support your mission. So where then, do organizations harvest data from? What are the different sources and, more importantly, what are you supposed to do with all these data? Is social media a viable and realistic source of information or is it still too superficial and “touchy feely” to deliver on critical ask campaigns or drive fundraising dollars? So many questions, yet one organization took the time to sit down and plan a strategy that harvested data from multiple sources into one single repository and, in turn, apply it to its integrated social media campaign.

Join us to learn how the Guide Dog Foundation for the Blind applied smart social media strategies to leverage existing constituent information and harvest new data to build community engagement, recruit new volunteers, raise awareness of its mission and support its fundraising efforts.

Twitter

The Cloud

1:15 p.m. – 2:15 p.m.

Concurrent Education Sessions How Technology is Changing How We Communicate, Naples Collaborate and Work Carlos Dominguez, Senior Vice President, Office of Chairman & CEO, Cisco Systems, @CarlosDominguez, @CiscoSystems The technology evangelist will discuss how technology is changing how we communicate, collaborate and especially how we work.

Drawing from his 20 years at Cisco, he talks about how technology is changing the rules of business and how to avoid being left behind.

He also addresses many questions about collaboration, including what motivates people to collaborate, how to establish rewards for collaborating, how to find the right experts both inside and outside your company, and how to keep people coming together, both online and in person.

Turning Data into Dollars …

The Engagement Link

Lunch in the AFP TechKnow Hub

8

#AFPTechKnow | #AFPMeet | #AFPeeps

Osceola 1/2

Robyn Perlman at Core Strategies for Nonprofits.com RobynPerlman@CoreStrategies4NonProfits.com In this session, participants will learn the types of applications nonprofits typically use for fundraising and constituent communications. These include CRM, email marketing, event management and social networking. The participants will learn the types of data these systems produce and how to consolidate these data into a format that is conducive to analysis.

This session will describe simple ways to deduce constituent preferences and behavior patterns that allow for more personalized campaigns. Participants will also see several case studies illustrating how these techniques were applied at several nonprofit sites and the results.

The Haves and the Have-Nots

Osceola 5/6

David Coriale, Delcor Technology Solutions, Inc., @DCoriale @DelCor David Coriale will take audience questions for getting the most out of technology—even when you don’t have the technology you need. Audience will be invited to participate throughout the session. Highly interactive, of the moment and informative.

Business Intelligence Gets Social ❙ 12:00 p.m. – 1:15 p.m.

Face

Sarasota

John Clese, Avectra Labs, @Avectra As more and more organizations deploy social technologies, a powerful new kind of business intelligence is emerging: social business intelligence. Find out how social organizations are scoring the likelihood of given donors to renew their support, discovering emerging or trending interests in their constituents, benchmarking in new ways and automating processes built on social business intelligence. You’ll walk away with tips, techniques and resources to help you get a social business intelligence initiative up and running at your organization.

ebook

LinkedIn YouTubeBlogs Osceola 3/4

Derrick Feldmann, Achieve, @Achieve_Consult In this session, participants will review how organizations are using Facebook to raise money, bring in volunteers and help build advocacy campaigns. Leave with tips, ideas and the latest trends in using Facebook for nonprofits. Research will be incorporated to show the importance of using Facebook as part of a larger multi channel strategy. Case studies will show how different organizations use Facebook apps to acquire emails, poll audiences and use other engagement strategies leading up to donating.

2:30 p.m. – 3:30 p.m.

Concurrent Education Sessions Engaging Donors Through Social Media

Plug In! Hard-Wiring Relationships With Social Media Marketing

Naples

Alice Ferris, ACFRE and Jim Anderson, GoalBusters, @AliceFerris @Jim_Anderson1 @GoalBusters “Like,” “Tweet,” “Tag,” “Friend”—none of these words mean what they used to in today’s social media world! Facebook, YouTube, Twitter and many other social media platforms can be useful fundraising and cultivation options, especially to engage Generation X and Millennial audiences. Taking advantage of online social media can help you maximize the reach and impact of your messages and outreach without straining your budget and wasting your team’s valuable time. Your donors, volunteers and team expect choices and some input in their involvement with your organization, so we’ll show you how to put sites like Facebook, Twitter and YouTube to work without their taking over your life.

❙ 3:45 p.m. – 4:45 p.m.

Osceola 1/2

Learning Labs in the AFP TechKnow Hub

Amith Nagarajan, Aptify, @AmithNagarajan

ASI - Social Fundraising and Events

The purpose of this session is to provide a framework for an organization to use to grow engagement among current and prospective donors specifically using social media. Engagement is more than just about social media, but this session will be focused on the elements of social media that can be tied into an overarching engagement strategy.

Claire Kerr, Director, Digital Fundraising, Artez, @SNotForProfit @ArtezOnline

Let’s Get Nerdy! Personal, Professional or Both?

Osceola 5/6

Social fundraising (also known as peer-to-peer fundraising) has been around a long time, but the emergence of social sites like Facebook and Twitter allows your charity’s supporters to engage their networks in unprecedented ways. Learn how organizations are leveraging the power of the real-time Web in offline events!

Cheryl Black, Blackbaud, Inc., @CLBlack425 @Blackbaud

❙ 4:45 p.m. – 5:00 p.m.

The best organizational social media campaigns have personality behind them. But where do you draw the line between infusing your organization’s accounts with personality and personally being the organization? Should you be @JaneAtNonprofit or just @Nonprofit

❙ 5:00 p.m. – 6:15 p.m.

The New Engagement Model Is Mobile Osceola 3/4 Tonia Zampieri, Atlantic BT, @iHeartCharity

Session Descriptions

Taking Facebook to the Next Level

Foursquare

Power Break in the AFP TechKnow Hub

“Meet-Up” Networking Reception in the AFP TechKnow Hub Enjoy an evening with your peers to discuss what you learned in your first day and share best practices amongst new friends.

Over the last two years, consumer adoption of Internet-enabled mobile devices and smartphones has shattered experts’ predictions. These same experts estimate that mobile Internet usage will surpass that of desktop Internet by 2014. The new way to engage with current and prospective donors must include integrating the mobile channel into your existing online and traditional fundraising methods. Consumers are quickly adjusting their expectations to and expect to easily interact with their chosen brands and organizations via their wireless devices where and when they wish.

9

Foursquare

Pinterest

The Cloud

Face

Session Descriptions

Tuesday, June 5, 2012

eme = rv (of + i) – (f + a): A Proven Formula to Osceola 5/6 Optimize Email Campaigns

❙ 7:30 a.m. - 1:30 p.m.

Timothy Kachuriak, Pursuant, @DigitalDonor

AFP TechKnow Hub Open

Continental Breakfast in the AFP TechKnow Hub

When it comes to optimizing email campaigns, best practices are not enough—you need a rigorous methodology. This workshop will teach you how to focus your thinking on what really works when it comes to increasing response and enhancing revenue through the MECLABS Methodology.

8:30 a.m. – 9:30 a.m.

101 Social Media Tactics for Nonprofits Sarasota

❙ 7:30 a.m. – 8:30 a.m.

Concurrent Education Sessions

Melanie Mathos, Blackbaud, Inc., @MelMatho

What’s In A Number? ...Only Everything! ...How The Best Fundraisers Use Data To Drive Profit Naples Penelope Burk, Cygnus Applied Research, @PenelopeBurk, #AFPTechKnowBurk Today’s fundraising practices and beliefs were developed at a time when donors were less demanding, competition was less severe and fundraisers could rely on an unlimited supply of people willing to give. But as wealth shifts to a more independently minded donor, one who is more questioning and harder to reach, fundraisers need to know what donors want and how to provide it.

Donor-Centered Fundraising is Penelope Burk’s breakthrough strategy that sustains donor loyalty and raises more generous gifts by bringing fundraising in line with donors’ modern-day requirements. Defined by a decade of research with thousands of donors and fundraisers, Donor-Centered Fundraising is the only statistically supported fundraising philosophy with the power to bring donors and not-for-profits together to measurably increase growth in net revenue.

It’s a challenge to improve net revenue, however, in a giving environment where donor attrition is rampant and donors who do stay loyal are trending toward supporting fewer causes. When fundraisers can no longer rely solely on volume to drive profit, what other performance measures are dependable indicators of success? In this thought-provoking address, Penelope reveals how boards, CEOs and even senior development officers rely on the wrong measures when evaluating performance. Backed by her most recent research, she presents a compelling rationale for measuring fundraising differently so that more money can be raised in any economy and regardless of shifting donor sensibilities.

Cloud Computing for Nonprofits

Osceola 1/2

Patrick Callihan, NPower, @PJCalllihan This session is designed to demystify cloud computing for nonprofit executives. A full description, in layman terms, of cloud computing. Participants will learn examples of cloud computing options for nonprofits. Benefits and risks of moving to the cloud will also be discussed.

10

Twitter

Based on the book 101 Social Media Tactics for Nonprofits (Wiley, Feb. 2012), author Melanie Mathos will provide nonprofits 101 ways to engage supporters, share their missions and inspire action using the social Web in a fast-paced, case study-driven format.

Nonprofits know they need to start engaging with supporters through social media channels. They identify who they want to reach, set objectives and build a strategy. Many nonprofits get stuck at this point because it is hard to keep up with the ever-evolving world of social media tools and tactics in what has emerged as a vital communication channel. This session will help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Take Your Social Media Program to the Next Level: A Case Study of Change—Challenges Osceola 3/4 and Opportunities Karen Barnes, Pride Philanthropy, @KarenatPride and Elisabeth Rubino, DeKalb Medical, @DeKalb_Medical Session will present a case study of the social media program for DeKalb Medical in Decatur, Ga. It is currently in the process of changing its social media approach for the entire organization and speakers will provide an overview of the process from beginning to the end, including the challenges and the final results of the efforts over a six-month period. This will be an interactive session with the audience, having them “problemsolve” a fictitious scenario for setting up an organizational social media strategy.

9:45 a.m. – 10:45 a.m.

Concurrent Education Sessions Everything Is Mobile, Don’t Miss Out on the Momentum of Mobile

Osceola 5/6

Douglas Plank, MobileCause, Inc., @MobileCause Everyone is talking about Mobile…many nonprofits are already educating themselves and their constituencies…many more are considering it…and many are waiting and watching. Calling all nonprofit leaders…you cannot wait any longer to begin developing your mobile strategy and functional steps. This session is a crash course in all things mobile—empowering attendees with information, case studies (what works and what does not), with actual hands-on experience building and texting a mobile list(s), gathering valuable donor data via SMS text messaging, initiating mobile giving campaigns that are not limited to only $5 and $10 micro donations but also individual donations in the $ Thousands.

ebook

LinkedIn YouTubeBlogs ❙ 10:45 a.m. – 11:00 a.m.

Jeff Gignac, CFRE, JMG Solutions, @JeffGignac

Learning

In this session, we will discover the different gremlins lurking in your database. We will review what makes up a database and determine suggestions for areas of improvement. We will cover the following: • Are you thanking donors within 24–48 hours?

• Have you run a past-due pledge report and have a pledge reminder policy?

• Do you have a policy for handling estate records?

With more than 20 different suggestions, it doesn’t matter what database you use. There is an idea for everyone.

What Is Your Excuse?

Osceola 3/4

Catherine Onyemelukwe, CFRE, Mill River Collaborative, Facebook.com/MillRiverCollaborative Many nonprofit practitioners and volunteers are fearful of social media or regard social media as extraneous, a potential waste of time or frivolous. Attendees will discuss fears and obstacles, how to overcome theirs, and learn quick and easy ways to get involved with low risk.

Get Your Mojo Workin’

Osceola 1/2

Ann-Laura Parks, CFRE, South Arts, @SouthArts Competition for attention is fierce. If we make it too hard for people to receive and understand our message, we are wasting our time and energy. This session will help fundraisers hone their communications skills to give their message the best possible chance to reach donors and prospects. I’ll cover written and visual communications techniques that get attention as well as provide a list of free and low-cost resources and tools that attendees can use right now.

Social Media Measurement That Actually Helps Decision Making Naples Liam Copeland, Digital Marketing Specialist, Grizzard, @GrizzardComm

Power Break

Labs in the AFP TechKnow Hub

11:00 a.m. – 11:45 a.m.

ASI - Get personal — Taking the next step in marketing segmentation Richard Gaines, Salesian Missions & Bob Lane, Principal, Lane Services. @Salmissions Performing RFM (Recency, Frequency, Monetary) analytics is the key to a successful appeal. It’s important to send the right message to the right person at the right time (i.e., you don’t want to ask a $100 donor to give $5 or necessarily ask a $5 donor to give $100). In this session we will discuss what a large directmail fundraising organization implemented to help achieve this end and how your organization may utilize the features of RFM to better segment your database.

11:45 a.m. - 12:30 p.m.

ASI - Beyond Blasting - Creating Email Campaigns That Increase Donations While Saving Time & Money Jeanette Brown, Marketing Strategy Manager, Informz. @Informz Developing a strategic email communication plan can be a highly effective and cost-efficient tool for nonprofits to reach their constituents and engage donors. However, in a world of overcrowded inboxes and on-demand lifestyles, to win the battle of the inbox you must do more than just “batch and blast” your email communications to be effective.

Session Descriptions

Gremlins in Your Database; 20 Suggestions for Better Database Management Sarasota

Foursquare

Learn how by putting data at the heart of your email marketing, you can create more effective fundraising campaigns. In this session, we will explore proven strategies that that will help you increase results while saving time and money.

Attendees can expect to learn how to: • Create and automate campaigns proven to increase engagement • Improve conversions through a customized email experience for donors and potential donors • Create efficiencies to reduce your workload

Hugging your followers, loving on your fans and otherwise thinking the new media world is all unicorns and rainbows is really tough when donations and branding (often in that order) are the only two large goals of marketing or fundraising efforts.

The world of social media is full of data and amazing toolsets.

In this presentation, we will discuss good and bad social media measurement, toolsets for collecting useful social media data, and how to use that data to move your programs forward and ensure that you’re not throwing money into the pit that is social media guru-dom.

As DJ Quik says, “If it don’t make dollars, it don’t make sense.”

This is something that we refer back to day after day, and this presentation will help you to ensure that, if your social marketing efforts do not make you dollars, you’re able to make the decision to change them because not doing so just does not make sense.

#AFPTechKnow | #AFPMeet | #AFPeeps

11

Twitter

Foursquare

Pinterest

The Cloud

Session Descriptions

Listening and Managing Your Organization’s Online Presence

❙ 12:30 p.m. – 1:30 p.m.

Lunch in the AFP TechKnow Hub

Osceola 1/2

Mark Becker, Cathexis Partners, @CathexisPartners 1:30 p.m. – 2:30 p.m.

Concurrent Education Sessions Social Networking, Fundraising and the Successful Nonprofit Naples Ted Hart, ACFRE, Charities Aid Foundation of America, @TedHart Internationally acclaimed speaker, author and e-fundraising guru Ted Hart, ACFRE, will present on how to stay ahead of the curve in using technology with alumni. Social media strategies and techniques are here to stay. They aren’t a fad that will fade.

Interactivity online and with social networking sites are important for the overall engagement of alumni for many purposes— communication, development of loyalty, information sharing, sense of belonging, and simply for fun. These are tools and techniques that have and will continue to change the way nonprofit institutions communicate with their constituents and supporters. Mr. Hart will share in very practical and easy-to-understand ways, a step-bystep approach to building social capital with your supporters.

Getting LinkedIn to Your Donors

In today’s age, donors are able to post and share information about your organization in a variety of mediums. This presentation focuses on how to handle inbound marketing that you receive from donors and how to listen to their needs. It will also focus on how to manage your website, blog and other social media to respond to what others are saying about your organization, whether positive or negative.

❙ 2:30 p.m. – 2:45 p.m.

Power Break in the AFP TechKnow Hub ❙ 2:45 p.m. – 3:45 p.m.

Closing General Session Steve Wozniak, Apple Co-Founder, @SteveWoz Osceola Ballroom AB Join us at the closing plenary session to hear a riveting presentation by Steve Wozniak on his “vision of tomorrow” and the impact of technology on philanthropy and nonprofits.

Osceola 5/6

Anthony Pisapia, CFRE NPower PA, @NPowerPa LinkedIn is a powerful tool for nonprofits hoping to learn more about their prospective and current donors. Beyond learning about a person’s interests and background, it can show you connections that you never knew your donors had. There are also powerful hidden tools within LinkedIn that can expand your organization’s network and reach. Come find out how well connected your nonprofit is!

Gamification: Using Game Mechanics to Boost Fundraising, Engagement and Connection Osceola 3/4 Frank Barry, BlackBaud, Inc., @Franswaa You’ve seen “gamification” everywhere, but you likely never noticed. From Farmville and Mafia Wars to Foursquare and Gowalla, gamification has spread like wild fire in recent years.

Daily deal platforms are motivating you with group-buying, credit card companies are rewarding you with cash back and airlines are offering you free flights for miles/points. But did you know that nonprofits have been using gaming tactics for years? Join us and we’ll show you real world examples of “gamified” fundraising initiatives, simple gaming tactics that have been proven to work, and how to take advantage of gamification at your organization.

12

Face

#AFPTechKnow | #AFPMeet | #AFPeeps

❙ 3:45 p.m.

Conference Closes

ebook

LinkedIn YouTubeBlogs

Foursquare

Session Descriptions 13

Foursquare

Pinterest Exhibitors

Avectra 7901 Jones Branch Dr., Ste. 500 McLean, VA 22102

Booth #209 Sponsor

Booth #404

Product Category: Computer Software/Hardware

Product Category: Computer Software/Hardware

Advanced Solutions International (ASI) is the developer of iMIS donor management software. iMIS provides online donations and e-commerce, website management, social networking, mobile and donor management capabilities in one system powered by one database. iMIS helps your organization increase constituent engagement, build a vibrant community and ignite passion for your cause.

Avectra netFORUM has provided world-class constituent management services for more than 17 years. Today, Avectra’s Social CRM offers built-in moves management using Donor-Centered Fundraising by Cygnus Applied Research, Avectra’s proprietary A-Score? to calculate the most valuable donors, and a private online community to deepen relationships with donors and constituents.

Contact: Edward Wendling, Director of Marketing

Contact: Griff Harrison, Sr. Director of Nonprofit Sales

800-727-8682, ext. 2341

703-506-7000

ewendling@advsol.com

gharrison@avectra.com

www.advsol.com

www.avectra.com

Advocate Interactive 2484 University Ave W. St. Paul, MN 55114

BidPal, Inc. 8425 Woodfield Crossing, Ste. 501 Indianapolis, IN 46240

Booth #203

Booth #205

Product Category: Computer Software/Hardware

Product Category: Fundraising Programs

Helping nonprofits harness the power the power of social media to turn ‘tweets’ and ‘likes’ into real-world action.

BidPal improves charitable fundraising by helping nonprofits use technology to more efficiently run their events from start to finish. BidPal’s event-management solutions, automated mobile auctions, payment processing, online fundraising and consulting services help make charitable events more fun and more profitable. Wow your crowd with BidPal today!

612-298-4918 srebeck@advocateinteractive.com www.advocateinteractive.com

Contact: Karrie Wozniak, VP, Marketing & Events

Artez Interactive 52 Waltham Street Lexington, MA 02421

888-729-0399, ext. 1108

Booth #310 Product Category: Online Fundraising Services We provide charities around the world with the ultimate online fundraising system. Friendship Powered Fundraising is a complete system of technology, functionality, services and support.

It gives your fundraisers and donors the best possible ways to “connect, share and care when, how and where” in the channels and the media they want to.

Contact: James Campbell, Director, Business Development 978-396-0970 jcampbell@artez.com www.artez.com

14

The Cloud

Advanced Solutions International (ASI) 901 N. Pitt St., Ste. 200 Alexandria, VA 22314

Contact: Stacy Rebeck

Twitter

kwozniak@bidpalnetwork.com www.bidpalnetwork.com Blackbaud 2000 Daniel Island Dr. Charleston, SC 29492

Face

800-443-9441 solutions@blackbaud.com www.blackbaud.com Blue State Digital 406 7th St. Washington, DC 20004 Booth #201 Product Category: Computer Software/Hardware Blue State Digital is a leader in online fundraising, advocacy and social networking programs for nonprofit organizations, political candidates, causes, brands and companies.

Our online engagement software, The BSD Tools, are a comprehensive, reliable and intuitive platform to mobilize people to advocate, raise money and interconnect.

Contact: Wendy Zingher, Vice President 800-273-6164 tech.sales@bluestatedigital.com www.bsdtools.com Cathexis Partners 16730 Hidden Spring Dr. Clermont, FL 34714 Booth #502 Product Category: Online Fundraising Services Cathexis Partners helps nonprofit and other socially minded organizations raise funds, expand house files and spread the word about their mission more effectively and more efficiently. Our services include website development (design, migrations/ integrations, implementation, CSS/template deployment, social media integration and strategy), reporting, database management, IT consulting, technical support, custom training, copywriting and project management.

Contact: Mark Becker, Founding Partner 773-274-0769

Booth #524

mark@cathexispartners.com

Product Category: Computer Software/Hardware

www.cathexispartners.com

Serving the nonprofit and education sectors for 30 years, Blackbaud combines technology and expertise to help organizations achieve their missions. Blackbaud offers a full spectrum of cloud-based and on-premise software solutions and related services including: fundraising, eMarketing, social media, advocacy, constituent relationship management (CRM), analytics, financial management and verticalspecific solutions. For more information, visit www.blackbaud.com.

ebook

LinkedIn YouTubeBlogs

Foursquare

DonorDrive by Global Cloud 30 West Third Street Cincinnati, OH 45202

Forte Interactive 307 Evernia St., Ste. 300 West Palm Beach, FL 33401

Booth #311

Booth #324

Booth #225

Product Category: Fundraising Programs

Product Category: Online Fundraising Services

Product Category: Fundraising Programs

CDS Global offers a one-stop shop for nonprofits, including donations processing, donor acknowledgements, data capture, premium fulfillment, marketing campaigns, ecommerce and customer care. We specialize in donor acquisition and operational needs, allowing our nonprofit clients to focus on their core mission, better serve their donors and proactively compete for donor dollars.

DonorDrive is best-of-class social fundraising, event management and outreach software.

Many of our users have switched from monstrous, frustrating software and typically see a 30% increase in participation and giving. Visit DonorDrive.com to start loving your fundraising software while maximizing donations and curing headaches with a flexible and easy-to-use system.

Forte Interactive helps frustrated nonprofits succeed by providing a Web-based, social and mobile fundraising website solution that is powerful, customizable and easy to use— even if you don’t have technical expertise.

You have bigger things to focus on than managing Web technology. Take your online donations to the next level.

Contact: Clare Neller, Product Marketing Manager

Contact: Corbit Harrison, Director of New Clients

515-247-7500

513-333-0450

cneller@cds-global.com

charrison@globalcloud.net

www.cds-global.com

www.globalcloud.com

Constant Contact 1601 Trapelo Road Waltham, MA 02451

DonorPerfect/SofterWare, Inc. 132 Welsh Road, Suite 140 Horsham, PA 19044

Booth #408

Booth #504

Product Category: Engagement Marketing

Product Category: Computer Software/Hardware

More than 450,000 small organizations rely on Constant Contact to drive customer dialogs through email marketing, social media marketing, event marketing and online survey tools coupled with unrivaled education and personalized coaching.

DonorPerfect clients raise an average of 21% more money their first year! We can help you raise more money, cultivate donor relationships and save time. DonorPerfect provides a complete constituent management solution—unlimited constituent data in one database, targeted fundraising efforts, comprehensive donation processing and powerful reporting & analysis.

800-289-2101 www.constantcontact.com

Contact: Slade Sundar, VP of Advancement 561-833-4040, ext. 867 solutions@forteinteractive.com www.forteinteractive.com FundRaising Success 1500 Spring Garden St., Ste. 1200 Philadelphia, PA 19130 Booth #323

Sponsor

Product Category: Publishers/Resource Materials FundRaising Success is a practical guide for nonprofit organizations. It exists to help development staffs raise money for and interest in their organizations’ missions.

FundRaising Success’ mission is simple: to provide nonprofits with the most useful and pertinent information, strategies and expert advice to help them generate the necessary fundraising revenue to fulfill their mission.

Contact: Jon Biedermann, Vice President

Contact: Kevin Landers, Vice President/Group Publisher

215-628-0400

973-956-8585

Booth #304

info@donorperfect.com

klanders@napco.com

Product Category: Computer Software/Hardware

www.donorperfect.com

www.fundraisingsuccessmag.com

DonorCommunity 10443 Harrier St. Plantation, FL 33324

Exhibitors

CDS Global 1901 Bell Ave. Des Moines, IA 50315-1099

DonorCommunity is a cloud computing software company that helps nonprofits cultivate donors, forge closer relationships with stakeholders, and raise funds yearround. We offer a suite of fully-integrated Web applications. By expanding their reach and reducing their costs, we enable nonprofits to devote more of their resources to delivering essential programs and services.

Contact: David Blyer, CEO/Founder 305-992-6041 dblyer@donorcommunity.com www.donorcommunity.com

15

Foursquare

Pinterest Exhibitors

Gilmore Doculink 120 Herzberg Road Ottawa, ON K2K 3B7 Booth #322 Product Category: Direct Marketing Services Gilmore Doculink is an industry leader in Relationship Marketing strategies and Social Media solutions. Leveraging our creativity and experience we connect directly with some of the most progressive companies worldwide, collaborating to achieve their corporate goals.

Our focused product suite allows us to offer our clients thoughtful, professional expertise for any data driven communications request.

The Cloud

www.npcloud.org

Booth #522

Qgiv, Inc. 53 Lake Morton Dr. Lakeland, FL 33801

Product Category: Online Fundraising Services Kimbia provides the most powerful and flexible online fundraising and event management tools in the marketplace today, empowering nonprofit organizations to significantly increase giving, participation and advocacy through online, social media and mobile channels.

Booth #401 Product Category: Online Fundraising Services Qgiv empowers nonprofit, faith-based and political organizations to easily engage, attract and retain donors. Its robust technology platform which includes online, mobile and social giving and event registration options is completely customizable and seamlessly integrates with your organization’s brand, allowing you to securely increase giving by up to 39% over nonbranded online giving solutions.

Contact: John Kinny, Vice President

613-591-1560, ext. 1426

877-204-9955

cherkewichs@gilmore.ca

john@kimbia.com

www.gilmoredoculink.com

www.kimbia.com

Contact: Brendan Smith

IATS Payments 600-1188 W. Georgia St. Vancouver, BC V6E4A2

The NonProfit Times 201 Littleton Road Morris Plains, New Jersey 07950

888-855-9595

Booth #301

Booth #000

Product Category: Financial Services

Product Category: Publishers/Resource Materials

IATS is a leading provider of integrated end-to-end payment processing solutions for nonprofit organizations. Our simple, seamless transaction processing services are specially designed to help nonprofit organizations save time and money on fundraising, allowing you to focus more of your efforts on your mission.

The NonProfit Times is the leading business publication for nonprofit management, providing news and information to help nonprofits run their organizations more effectively and improve fundraising efforts.

NPT has multiple touch points reaching well over 300,000 nonprofit executives, with our 2 print magazines (including Exempt, for financial execs), 5 e-newsletters (including TechnoBuzz covering technology for nonprofits) and 3 websites (including nptjobs. com).

866-300-4287

Sponsor

iats@iatspayments.com

Contact: Bill Corsini

www.iatspayments.com

973.401-0202 ext.206

Informz 92 Congress St. Saratoga Springs, NY 12866 Booth #308 Product Category: Email Marketing Informz offers affordable and easy-touse email marketing solutions built for associations and nonprofits. The Informz product portfolio includes email marketing, online surveys, text messaging and AMS integrations.

Contact: Tara Hall, Marketing Coordinator 518-691-0071, ext. 134 hall@informz.com www.informz.com

Face

Patrick@nplcoud.org Kimbia 1050 E. 11th St., Ste. 200 Austin, TX 78702

Contact: Scott Cherkewich, Marketing Director

Contact: Heather Ballachey, Marketing and Business Development Specialist

16

Twitter

Bill@NPTimes.com www.thenonprofittimes.com npCloud 417 N. 8th St., Ste. 203 Philadelphia,, PR 19123

info@qgiv.com www.qgiv.com Sage 12301 Research Blvd., Bldg IV, Ste. 350 Austin, TX 78759 Booth #300 Product Category: Computer Software/Hardware Sage provides financial management solutions for nonprofit organizations to meet their specialized accounting challenges.

From fund accounting, donor and fundraising management, and online fundraising tools, to donation processing, human resources (HR), and grant management, along with payment solutions that includes Sage Mobile Payments that allows you to accept payments anywhere, anytime. Sage offers software product and services to meet your organization’s needs.

866-831-0615 info.nonprofit@sage.com www.sagepayments.com

Booth #405

Salsa Labs 1700 Connecticut Ave. N.W., 300 Washington, DC 20009

Product Category: Computer Software/Hardware

Booth #317

npCloud is a nonprofit that provides cloudbased technology products and services to other nonprofits. Our mission is to ensure all nonprofits can use technology to better serve their communities.

Contact: Patrick Callihan, Executive Director 888-798-1350

Product Category: Online Fundraising Services Salsa is the integrated, online platform that empowers nonprofits to do good works.

Organizations of all sizes can manage their supporters, communicate, fundraise, advocate, host events and much more. Salsa currently supports more than 2,000 nonprofit groups’ relationships with more than 70 million supporters, members, donors, activists

ebook

LinkedIn YouTubeBlogs

Contact: Christine Schaefer, VP Community & Marketing 202-558-2807 info@salsalabs.com www.salsalabs.com SusQtech 2 N. Cameron St. Winchester, VA 22601 Booth #500 Product Category: Computer Software/Hardware SusQtech knows SharePoint and is recognized as the industry’s premier provider of SharePoint implementation, design, training and support services. SusQtech is a 12-time Microsoft Gold Certified partner and currently serves more than 140 association, nonprofit and commercial customers including World Wildlife Fund, American Heart Association, World Vision, Disabled American Veterans and many others.

thedatabank 800 Washington Ave. N, Ste. 500 Minneapolis, MN 55401

Product Category: Computer Software/Hardware The Databank is nonprofit software: an all-in-one cloud solution that combines a powerful database with tools for fundraising, communication and advocacy. Our nonprofit CRM is customizable, affordable and easy to use. And it’s backed by a company that is innovative and responsive, yet stable and experienced. Start now with a free needs assessment.

Contact: Bridget Kelly, Account Representative 612-455-2255 info@thedatabank.com www.thedatabank.com Visa Inc. P.O. Box 8999 San Francisco, CA 94128 Booth #409

888-603-0304

Product Category: Financial Services

www.susqtech.com Talisma Fundraising 777 Yamato Rd Boca Raton, FL 33431 Booth #400 Product Category: Computer Software/Hardware More than 1,700 colleges, universities, foundations and other organizations rely upon Campus Management Corp enterprise software products and services.

From marketing communications, campaigns, and events to cultivating donor relationships,Talisma products enhance your ability to engage students, alumni, and benefactors, provide constituents better information and services, and pursue advanced fundraising strategies. visit www. campusmanagement.com.

Contact: John Joslin, Regional Sales Manager 562-923-2500 jjoslin@campusmgmt.com www.campusmgmt.com

nickv@systemseast.com www.xpress-pay.com

Booth #403

Contact: Jason Schnur, Vice President, Sales

jasons@susqtech.com

607-753-6156

Sponsor

Visa is a global payments technology company that connects consumers, businesses, banks, governments and non-profit organizations in more than 200 countries/territories, enabling them to use digital currency instead of cash and checks.

Visa has built one of the world?s most advanced processing networks. For more info, please visit www.visa.com.

Contact: Tom Vass, Business Leader 415-432-3200 tvass@visa.com www.visa.com Xpress-pay.com 6 Locust Ave. Cortland, NY 13045

Young Nonprofit Professionals Network 6021 S. Conway Rd. Orlando, FL 32812 Booth #302 Product Category: Member Benefits Programs YNPN Orlando is a local community of nonprofit staffers, volunteers, board members and philanthropists promoting the professional development of passionate new leaders by offering workshops to acquire relevant skills and valuable knowledge, organizing social events to facilitate a professional network, and distributing important news and events to keep our members informed of community happenings.

Exhibitors

and fans all around the world.

Foursquare

Contact: Tim Pehlke, YNPN Chair 407-254-9213 ynpnorlando@gmail.com www.ynpn.org/orlando YourMembership.com 300 1 Ave. S., Ste. 300 St. Petersburg, FL 33701 Booth #423 Product Category: Computer Software/Hardware You have a strong community of volunteers, advocates and supporters. Help them connect in a secure online community that supports your mission, vision and principles. YourMembership.coms private online communities make it simple and cost-effective to push organization-wide initiatives to multiple constituent groups and solicit action from all of your supporters.

Visit YourMembership.com/NPO/ for more information.

Contact: David Sieg, Executive Vice President

Booth #305

727-827-0046

Product Category: Online Fundraising Services

contact@yourmembership.com www.YourMembership.com

Xpress-pay is a new mobile fundraising solution using only a smartphone and a QR (quick response) code or a link in a website or email. Adding mobile to traditional fundraising channels can boost regular and impulse donations. Secure and simple, Xpress-pay makes giving and receiving donations faster, easier and more efficient than ever.

Contact: Nick Vacalopoulos, Sales Representative

17

Open Enrollment Subscribe/Renew today!

it’S Free

Sign up

SubScribe/renew Online at

www.fundraisingsuccessmag.com/renew Or complete this form and FAX to 215-238-5217

below oR online!

1/31/12 12:18:03 PM FS0212 1

would you like to receive (or continue to receive) a free subscription to FundRaising Success?

Yes no which edition would you like to receive? Print Digital (email address required) would you like to receive Today in Fundraising, a free daily newsletter from FundRaising Success?

Yes

Quick Tip!

Tape the mailing label from this issue here.

name (please print) ________________________________________________________ Title ___________________________________________________________________ Company________________________________________________________________ business Mailing Address ____________________________________________________ City _____________________________________ State _______ Zip _______________ business Phone ___________________________ Fax ___________________________

* Your business email Address _________________________________________________ Your Signature _________________________________________ Date_______________

Get Your Free Subscription to Fundraising Success Magazine — Don’t be left out!

2/17/12 2:28:10 PM

no

1. what is your organization’s primary purpose? (check only one) 1 q nonprofit 2 q list Professional 3 q Creative Services/Agency 4 q other (please specify) _______________________

2. what is your primary job function? (check only one) 1 q Administration 2 q Development 3 q other (please specify) _______________________

3. is the location listed above your: 1 q national Headquarters 2 q Regional Chapter 3 q local Chapter

*You may receive subscription and editorial messages from this and other north American Company (nAPCo) publications. if you do not want to receive business related third-party email offers from nAPCo, please check here . For a full statement of our privacy policy, visit www.napco.com/privacypolicy

the resources you

FS0312 1

be sure to complete the entire form.

Thanks!

4. what is the primay mission of your nonprofit organization?

1 q Social/Human Service 2 q international Relief 3 q Religion 4 q Health 5 q Arts/Culture 6 q education 7 q environment/Animal related 8 q Civic/Advocacy/Public Affairs 9 q Youth Group 10 q Association 11 q Public Safety 12 q other mission (please specify) ______________________

5. what is your organization’s annual revenue?

1q 2q 3q 4q 5q

over $50,000,000 $10,000,000-$49,999,999 $5,000,000-$9,999,999 $1,000,000-$4,999,999 Under $1,000,000

NEEDTRUST the source you

THE SPEAKER DATABASE The Speaker Database showcases professional speakers— search by experience, expertise and industry.

Find the speaker you need today! Scan the code to the left with your smartphone or click the banner on the right side of AFPNet.org

50 International THE

TH

Conference on Fundraising General Session Speaker Just Announced–Bert Jacobs, Co-founder and Chief Creative Optimist of Life is good®!

Life is good® spreads the power of optimism through its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges.

Save the date for the 50th AFP International Conference on Fundraising April 7-9, 2013, in San Diego, California! The AFP International Conference offers the best professional educational opportunity to fundraising professionals from around the world.

Follow us on

Association of Fundraising Professionals (AFP) & the AFP Foundation for Philanthropy International Headquarters 4300 Wilson Blvd., Suite 300 Arlington, VA 22203-4168

U.S. & Canada: 1-800-666-3863 /703-684-0410 001-866-837-1948 (México) Fax: 703-684-0540

Canada Office: 260 King Street East, Suite 412 Toronto, ON M5A 4L5 416-941-9144 Fax: 416-941-9013

Mexico Office: Aniceto Ortega 626 Col. Del Valle C.P. 03100, Ciudad de México, DF (52) 55 3626 1592 Fax: (52) 55 3626 1593

www.afpnet.org Hotel Information:

Gaylord Palms Resort and Convention Center 6000 W. Osceola Parkway Kissimmee, Florida 34746 407-586-2000