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UTAH’S ASCENT TO THE SUMMIT

INNOVATE. INVEST. GROW.

PRESENTED BY:

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ORGANIZED AND PRODUCED BY:

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THANK YOU SPONSORS Presented by:

As Utah’s oldest financial institution, Zions Bank operates 132 full-service offices and offers a wide range of traditional and online banking services. Zions Bank is a leader in small business lending and has ranked as the No. 1 lender of SBA loans in Utah for the past 19 consecutive years.

Spotlight Partners: Coldwell Banker Commercial Advisors

American Express

CBC Advisors employs relationship-based philosophies to business, primarily acting as a trusted advisor to its diverse client base. With branch offices throughout the Intermountain West, CBC Advisors creates innovative solutions to requirements within commercial real estate brokerage, corporate and asset services, and mergers and acquisition. For more information visit www.cbcadvisors.com.

American Express supports business owners with products and services to help them run and grow their businesses. This includes business charge and credit cards that deliver purchasing power, flexibility, rewards, savings on business services from an expanded lineup of partners and online tools and services designed to help improve profitability. Learn more at www.OPEN.com and connect with us at openforum.com and twitter.com/ openforum.

Deseret Management Corporation

Intermountain Healthcare

Intermountain Healthcare is a Utah-based nonprofit system of 22 hospitals, 185 clinics, a Medical Group with more than 900 employed physicians, a health plans division called SelectHealth, and other health services. Intermountain is a widely recognized national leader in clinical quality improvement and in efficient healthcare delivery. For more information visit www.intermountainhealthcare.org.

The mission of Deseret Management Corporation is to be “trusted voices of light and truth, reaching hundreds of millions of people worldwide.” As an operating company directing commercial for-profit businesses affiliated with The Church of Jesus Christ of Latter-day Saints, DMC and its family of companies provide a diverse offering of vital products and services for individuals and families on a local, national, and global scale.

Questar

Utah Business Magazine

“Making lives better by developing and delivering essential energy” – that’s what we do. Questar Corporation is an integrated natural gas company that develops, produces and delivers clean energy in the heart of the Rockies. We’re proud to support Utah’s economic development.

For over 25 years, Utah Business has been the leader in the state for business news and information. More than 100,000 readers each month turn to Utah Business for insight into one of the nation’s most vibrant and healthy economies. Simply put, there is no better magazine for Utah’s executives and high-end consumers than Utah Business.

Event Partners: Larry H Miller Companies

CBRE

The Larry H. Miller Group of Companies has grown to one of the largest privately held companies in the United States. The company, which is organized into six areas – automotive, insurance, finance, real estate, retail and professional sports – comprises more than 80 businesses and properties spanning 46 states, and employs more than 10,000 people. But one thing remains constant – the LHM Group’s continuing mission to exceed the expectations of customers, employees, and the community.

CBRE is the global leader in real estate services and investment. Located at 222 S. Main Street in Salt Lake City, our Utah office is dedicated to providing our clients with the following world-class services: Brokerage, Investment Properties, Valuation & Appraisal, Global Corporate Services, Debt & Structured Finance, Asset Services, Facilities Management, Project Management and Global Research & Consulting. cbre.com/slc

The Enterprise

Content Hook

The Enterprise-Utah’s Business Journal is Utah’s only weekly business to business news source. Since 1971 we have been the leader in delivering Utah’s b2b news to: CEO’s, presidents, vice presidents and top managers. The reason is clear, we are not a casual waiting room flip through publication. We deliver the most up-to-date actionable local business news.

CONTENT HOOK

We “hook” YOUR customers by developing and distributing the absolute best information in your industry. This drives awareness, establishes thought leadership and trust, supports lead generation, reduces the sales cycle, and builds a loyal audience.

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CONTENT HOOK

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Associate Partners:

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Workers Compensation Fund

Taxometry

Cushman Wakefield Commerce

Department of Workforce Services

Workers Compensation Fund has insured Utah employers since 1917 and is currently the state’s largest workers’ compensation insurer. WCF employs 335 people who are committed to creating excellence, providing exceptional customer service, promoting workplace safety, building strong partnerships and aggressively managing cost.

Cushman & Wakefield | Commerce is a regional, full service commercial real estate brokerage. With over 225 brokers and employees, Cushman & Wakefield | Commerce has the tools, resources, and experience to provide world class service to clients on a global scale.

Rocky Mountain Power

Based in Salt Lake City, Rocky Mountain Power is one of the lowest-cost electric utilities in the country, providing safe and reliable service to more than 1 million customers in Utah, Wyoming and Idaho. The company continues to meet customers’ growing energy needs while protecting and enhancing the environment.

KUER

KUER 90.1 is an NPR affiliate licensed to the University of Utah. The public radio station’s signal reaches approximately 170,000 weekly listeners across the state. KUER News reporters have been honored by the Society of Professional Journalists and the Radio, Television and Digital News Association. KUER broadcasts on FM and HD, streaming live at kuer.org and on KUER’s mobile app for iOS and Android devices.

Ballard Spahr

With more than 500 attorneys in 14 offices, Ballard Spahr combines the depth and experience of a national firm with portfolio practices focused on the needs of local markets. The firm offers results-driven counsel and exceptional service in Litigation, Business and Finance, Real Estate, Intellectual Property, and Public Finance.

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Utah-based TAXOMETRY™ offers a proprietary solution that helps both local governments and merchants collect sales taxes. It provides simple compliance for the merchant and the over 9,000 taxing entities.

The people of Utah are the driving force for the state’s economy. They contribute their talents and innovation to move the state forward. Standing alongside them is the Department of Workforce Services with a professional network of job counselors, business experts and service providers dedicated to helping all Utahns overcome barriers to economic success. Services are available online at jobs.utah.gov or visit one of our 30 plus offices located throughout the state.

Keystone Aviation

Elevate your business, enhance your personal life. Keystone Aviation offers the complete solution for personal air travel, including aircraft charter, maintenance, management, sales & brokerage. From the Intermountain Rockies to around the world, we can optimize an aviation plan for you. Visit keystoneaviation.com or call 888-900-6070 for a free consultation.

Pelion

Pelion is an early stage venture capital firm based in Salt Lake City, Utah. A seasoned group of entrepreneurs and investors, Pelion’s team sees innovation in the unexpected and makes strategic investments in targeted tech sectors. Pelion leverages its vast connections, established over its 20-year history, to help entrepreneurs fulfill their dreams. For more information, please visit pelionvp.com

Corporate Table Sponsors: Ames Construction, Inc. Boeing Company CHG Healthcare Services, Inc. CenturyLink Comcast Business/Received contract David Eccles School of Business doTERRA EDC Utah Edward Life Sciences England Logistics Ernst & Young LLP GAF

IASIS Healthcare JBS, USA, LLC MountainStar Healthcare O.C Tanner OOCL USA, Inc. Parsons Behle & Latimer Penna Powers Pluralsight Ray Quinney& Nebeker P.C. Rio Tinto Kennecott Salt Lake Chamber of Commerce Salt Lake Community College - Goldman Sachs

Salt Lake County Office of Economic Development The Sinclair Companies UBS Bank of USA University of Utah Hospitals & Clinics USANA Health Sciences Inc. U.S. Welcome Pavillion fUtah Educational Savings Plan Varian Medical Systems Vista Outdoor Wells Fargo Western Governor’s University

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WELCOME & SCHEDULE

DEAR SUMMIT PARTICIPANTS,

Welcome to the ninth annual Governor’s Economic Summit. The theme for this year’s event is Innovate, Invest, Grow: Utah’s Ascent to the Summit. We will highlight topics ranging from workforce development to leadership, international business, and content marketing. Even though Utah is a relatively small state in terms of population, it is among the leading states economically. Our strong spirit of innovation and entrepreneurship continue to propel us forward. Forbes and the U.S. Chamber of Commerce both have named Utah #1 state for business and careers, and everyone from the Washington Post to The New Yorker has caught wind of our accomplishments.

Governor Gary R. Herbert State of Utah

One significant area of growth is the increasing demand for highly-skilled technical workers in our high-tech industries. Educational institutions and businesses are working in tandem to train and re-train our students and the current workforce in an expanding array of new skills. Collaboration will continue to play a key role, as government, business, education, and the community work together to build the workforce of tomorrow and ensure our state’s lasting success. The Governor’s Economic Summit will be a valuable experience for businesses of all sizes. I am confident you will leave today’s training sessions with new ideas to take your respective businesses on their own ascent to greater heights. Congratulations on the success you have already achieved and best wishes for maintaining that trajectory in years to come.

Sincerely,

Gary R. Herbert Governor

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Thursday, April 16, 2015 THE GOVERNOR’S UTAH

5:30 p.m.

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Reception with the Governor: Sponsors, VIP, Invited Guests and Venture Capital Forum attendees — Recent Billion Dollar Valuation Companies.

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Friday, April 17, 2015 7:00 a.m. 8:00 a.m.

Check-in and Conference Services WELCOME AND MORNING SESSION: VAL HALE, Executive Director, Governor’s Office of Economic Development

8:15 a.m.

UTAH ECONOMIC REPORT: NATALIE GOCHNOUR, Associate Dean, David Eccles School of Business, U of U; Chief Economist, Salt Lake Chamber of Commerce

8:35 a.m.

KEYNOTE SPEAKER: CHRIS WARNER, Founder and CEO of Earth Treks Climbing

9:45 a.m.

LEARN FROM THE BEST: LEADERSHIP INSIGHTS FROM WONDER WOMEN IN POWER MIA LOVE, Congresswoman; AMY REES ANDERSON, Managing Partner and Founder of REES Capital; JACKI ZEHNER, President and CEO of Women Moving Millions and former Partner and Managing Director of Goldman Sachs; CARINE CLARK, President and CEO of MaritzCX; ANDREA THOMAS, Senior Vice President of Marketing for Walmart Stores U.S. Break

10:45 a.m.

BREAKOUT SESSION IMPERIAL BALLROOM A

11:00 a.m.

INTERNATIONAL BUSINESS: TAKING IT TO THE NEXT LEVEL Derek Miller, Harvey Scott, Larry Coughlin, Adam Petersen

IMPERIAL BALLROOM B SMALL BUSINESS: CREATIVE DEBT SOLUTIONS Brad Bertoch, Kathy Ricci, Gordon Holt, Ben Haslam

IMPERIAL BALLROOM C YOUR WORKFORCE: HOW TO KEEP AND ATTRACT TOP WORKERS Carrie Mayne (Host), Ben Hart (Moderator), Dan Garceau, Rob Galloway

IMPERIAL BALLROOM D

GRAND SALON

RISK MANAGEMENT: KNOW BEFORE YOU TAKE THE MONEY Attorney General Sean Reyes, David Sonnenreich, Che Arguello

RISE ABOVE THE NOISE: MAKING YOUR MESSAGE HEARD IN A FRACTURED MEDIA WORLD Tom Post

LUNCH 12:15 p.m.

GRAND BALLROOM KEY INSIGHTS ON ECONOMIC DEVELOPMENT AND THE GOVERNOR’S INTRODUCTION: SCOTT ANDERSON, Zions Bank

FEATURED SPEAKER: UTAH GOVERNOR, GARY R. HERBERT, Utah’s Ascent to the Summit BREAKOUT SESSION 2:00 p.m.

IMPERIAL BALLROOM A LEADERSHIP: BUSINESS ANALYTICS Bret Jepson, Richard Pugmire, Kevin Samuelson, Jeff Selander, Stephan Jacob

3:00 p.m.

IMPERIAL BALLROOM B SMALL BUSINESS: GOLDMAN SACHS 10,000 SMALL BUSINESSES PROGRAM Karen Gunn, Courtney Anderson, Shaun Olsen

IMPERIAL BALLROOM C CONTENT MARKETING: HOW TO BUILD A BUSINESS MESSAGE Dan Bischoff, Kelly Hindley, Michael Jensen, Tyler Kizerian, Pat Parkinson

GRAND SALON INTERNATIONAL BUSINESS: CYBERSECURITY Keith Mulbery, Jared Blake, Pete Ashdown, Robert Jorgensen, Basil Hamdan

NETWORKING RECEPTION - food, drinks and a good time provided by Utah’s Own

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SPEAKERS

WELCOME AND INTRODUCTIONS

VAL HALE

Executive Director, Governor’s Office of Economic Development Val Hale is the executive director of the Utah Governor’s Office of Economic Development (GOED), which promotes state growth in business, tourism and film. Hale was appointed to the position in 2014 by Gov. Gary R. Herbert. Before accepting the position as executive director, Hale served for two years as president and CEO of the Utah Valley Chamber of Commerce. Prior to the chamber, Hale served in various capacities at UVU for seven years, playing a key role in transitioning Utah Valley State College into Utah Valley University. Before his career at UVU, Hale worked 22 years for the Brigham Young University (BYU) Athletic Department, ultimately serving as its director beginning in 1999. UTAH ECONOMIC REPORT

NATALIE GOCHNOUR

Associate Dean, David Eccles School of Business, University of Utah Chief Economist, Salt Lake Chamber of Commerce Natalie Gochnour serves as the associate dean at the David Eccles School of Business and as the chief economist at the Salt Lake Chamber. In previous roles, Natalie has served as a counselor to Secretary Mike Leavitt at the U.S. Department Health and Human Services and associate administrator of Public Affairs at the U.S. Environmental Protection Agency. She also served under Utah governors Bangerter, Leavitt and Walker.

GOVERNOR’S INTRODUCTION

A. SCOTT ANDERSON

President and Chief Executive Officer, Zions First National Bank Scott Anderson has served as president and CEO of Zions Bank since 1998 and has been with Zions since 1991. Prior to joining Zions, he spent 17 years with Bank of America in San Francisco, including seven years in its Asia division, headquartered in Tokyo. Anderson received a bachelor’s degree from Columbia University and a master’s degree from Johns Hopkins University. A native of Salt Lake City, he is active in community affairs and serves on a number of industry and community organization boards.

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CHRIS WARNER

Founder & CEO, Earth Treks Climbing Chris is an expert at creating and leading high performance teams. He is one of the rare adventurers on the speaking circuit with corporate and academic expertise, allowing him to educate, as well as motivate. Chris is one of only nine Americans to summit both Everest and K2. He’s led more than 175 international mountaineering expeditions. Chris guided the first ever reality TV show on Everest for ABC. He hosted a leadership special on the History Channel. He filmed, starred in and produced an Emmy Nominated documentary about his K2 expedition for NBC. Chris has been teaching leadership for 30 years and has been teaching at the Wharton School of Business since 2000. Every year he works with thousands of CEOs, sales teams, senior executives and entrepreneurs. His clients range from Google to the National Counter Terrorism Task Force. Chris is also the CEO/founder of Earth Treks, Inc. with 175 employees serving over 500,000 customers every year. Chris uses dramatic footage from the world’s most deadly peaks (inspirational and entertaining), backed by data from American corporations (inspirational and educational) to teach the formula used by the greatest leaders to build teams that will succeed despite the odds.

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LEADERSHIP PANEL Learn From The Best: Leadership Insights from Wonder Women in Power

Join these influential industry leaders as they engage in a lively discussion and share insights on their secrets to success. They will discuss topics such as overcoming obstacles, raising capital, building the right team, managing employees through effective communication, the importance of delegation and learning to trust your instincts. Learn from five experts how to achieve visionary leadership and work-life balance—or how to make peace with the lack thereof.

MIA LOVE

U.S. Congresswoman Representative Mia Love was raised in Connecticut. Her parents are Haitian immigrants, who taught a desire to give back to society. Rep. Love served on the city council and as mayor of Saratoga Springs. She is best known for her conservative positions on limited government, and increased citizen liberties.

AMY REES ANDERSON Managing Partner and Founder REES Capital

Amy Rees Anderson is the Managing Partner and Founder of REES Capital, an angel investment firm that provides entrepreneurs and business executives’ support and guidance to help their companies grow. Amy is also an author and serves as a weekly contributor to Forbes and the Huffington Post. Prior to founding REES Capital, Amy Rees Anderson was formerly the founder and CEO of MediConnect Global, Inc., one of the largest cloud-based health information exchanges. Amy led all aspects of MediConnect’s business, including a worldwide workforce of nearly 2,000 employees. Under her direction, the company achieved over 1500 percent growth. In March 2012, Amy successfully led MediConnect to being acquired by Verisk Analytics (VRSK) for over $377 million.

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ANDREA B. THOMAS

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Senior Vice President, Marketing Walmart Stores US

Andrea B. Thomas is the Senior Vice President of Marketing for Walmart Stores US. Her team is responsible for Marketing Strategy, Brand Marketing and Local Marketing. Prior to this assignment she led Sustainability for Walmart Stores, Inc for the past three and a half years. In this role she led the Environmental Sustainability, Women’s Economic Empowerment and Healthier Food initiatives for the company. With the corporate mission of “Saving People Money so they can Live Better,” Walmart strives to be an efficient and profitable business while being a good steward of the environment and a good corporate citizen.

CARINE CLARKE

Senior Vice President, Marketing MaritzCX Carine leads corporate direction and initiatives at MaritzCX. She played a crucial role in creating and executing the acquisition of Allegiance by Maritz Research, and combining the two companies to create MaritzCX. Clark has decades of experience building successful software companies. Previously, Carine was president and CEO for Allegiance. As the former SVP and CMO for Symantec, Clark was responsible for global campaign and field marketing, partner and product marketing, branding and marketing communications, as well as public relations and analyst relations.

JACKI ZEHNER

President and CEO of Women Moving Millions and former Partner and Managing Director of Goldman Sachs Jacki Zehner dedicates her time and resources towards the advancement of women and girls. As the President of The Jacquelyn and Gregory Zehner Foundation, a role she has held for the past fifteen years, Jacki funds a variety of projects and organizations with a particular focus on women’s rights, women’s foundations, movement building and media. In 2012 Jacki became the Chief Engagement Officer and President of Women Moving Millions (WMM), a non-profit organization based in New York City dedicated to mobilizing unprecedented resources for the advancement of women and girls. With more than 200 women each contributing a million dollars or more to organizations of their choice, WMM has successfully centered the needs of women and girls in philanthropic giving.

played a crucial role in creating and executing April 3, 2014 • Governor’s Office of Economic Development | The Governor’s Utah Economic Summit | 9 the two companies to create MaritzCX.

ompanies. Previously, Carine was president UES-program.indd 9 ec, Clark was responsible for global campaign

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BREAKOUT SESSIONS AT A GLANCE

BREAKOUT SESSION 1 11:00 a.m.

INTERNATIONAL BUSINESS: TAKING IT TO THE NEXT LEVEL. Location: IMPERIAL BALLROOM A SMALL BUSINESS: CREATIVE DEBT SOLUTIONS. Location: IMPERIAL BALLROOM B YOUR WORKFORCE: HOW TO KEEP AND ATTRACT TOP WORKERS. Location: IMPERIAL BALLROOM C RISK MANAGEMENT: KNOW BEFORE YOU TAKE THE MONEY. Location: IMPERIAL BALLROOM D CONTENT MARKETING: MAKING YOUR MESSAGE HEARD IN A FRACTURED MEDIA WORLD. Location: GRAND SALON

BREAKOUT SESSION 2

2:00 p.m.

LEADERSHIP: BUSINESS ANALYTICS. Location: IMPERIAL BALLROOM A SMALL BUSINESS: GOLDMAN SACHS 10,000 SMALL BUSINESSES PROGRAM . Location: IMPERIAL BALLROOM B CONTENT MARKETING: HOW TO BUILD A BUSINESS MESSAGE. Location: IMPERIAL BALLROOM C INTERNATIONAL BUSINESS: CYBERSECURITY. Location: GRAND SALON

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A TRUSTED COMMERCIAL REAL ESTATE ADVISOR FOR OVER 20 YEARS Over the years we’ve fostered a dynamic group of professionals whose market intelligence and expertise are unsurpassed. Constantly growing and adapting to industry demands, we’ve become the experts you can rely on to provide sound advice for all your commercial real estate needs. www.CBCAdvisors.com | #CBCADVISORS

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11:00 a.m.

BREAKOUT SESSION ONE

INTERNATIONAL BUSINESS: TAKING IT TO THE NEXT LEVEL

DEREK MILLER, HARVEY SCOTT, LARRY COUGHLIN, ADAM PETERSEN With 85 percent of economic growth and 95 percent of customers outside of the U.S., your company needs an international strategy to be successful. This panel-- with representatives from companies large and small, emerging and seasoned, and everything in between--will help you identify how to gain access to new markets and customers around the globe. Don’t miss the chance to learn and ask questions from the pros.

SMALL BUSINESS: CREATIVE DEBT SOLUTIONS BRAD BERTOCH, KATHY RICCI, GORDON HOLT, BEN HASLAM Most startups and small businesses rely on debt to start or build their businesses. When the bank says no, what do you do? Equity investment is often out of the question. Fear not! Every day revolving loan funds and other non-traditional lenders help Utah businesses raise the capital they need. This panel explores those sources of capital and will show you the tips, tricks and contacts you need to qualify.

YOUR WORKFORCE: HOW TO KEEP AND ATTRACT TOP WORKERS. CARRIE MAYNE, BEN HART, DAN GARCEAU, ROB GALLOWAY Autoliv and US Synthetic have both been recognized for their ability to attract and maintain a high-quality workforce. Much of their success can be attributed to the way they engage their employees in process improvements. This breakout session will highlight their specific success stories and will feature workforce engagement insights for companies of all sizes.

RISK MANAGEMENT: KNOW BEFORE YOU TAKE THE MONEY ATTORNEY GENERAL SEAN REYES, DAVID SONNENREICH, CHE ARGUELLO Utah’s close-knit communities, low crime rate, and independent nature sometimes leads to a perspective that government regulation stifles growth. Attorney General Sean Reyes and two of the office’s leading financial attorneys and division directors discuss how regulatory oversight actually levels the playing field for all businesses and leads to greater success for those who play by the rules. When government oversight is done correctly and ethically, investors are protected, legitimate businesses flourish, and malfeasors/fraudsters/criminals are held accountable.

RISE ABOVE THE NOISE: MAKING YOUR MESSAGE HEARD IN A FRACTURED MEDIA WORLD TOM POST Vice Media’s recent decision to incorporate virtual reality into its site formally enshrines what we already know: that news is just a form of entertainment. “All the news that’s fit to print” (the New York Times) has morphed into “Today’s gossip is tomorrow’s news” (Gawker.com). Authority, accuracy and fairness exist only in the eye of the website visitor. Because readers consume and share news in hundreds of different, bespoke and innovative ways, from Instagram to Twitchy, the old rules of communication no longer apply. In the Pandoric commotion that is media, how do you guide an audience to important news and insights about your business? Can you disseminate and control your message? A guide for the confused and conflicted.

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Success Beyond the Ledger Sheet

LHM.com

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Larry H. Miller believed that business had a higher purpose beyond the numbers on a ledger sheet. He instilled in the Larry H. Miller Group of Companies the mantra, “Go about doing good until there is too much good in the world.” By giving, working and serving in our communities, we enrich our lives and the lives of others. We become the very places where people want to work and where the community chooses to do business. It defines how we measure success.

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2:00 p.m.

BREAKOUT SESSION TWO LEADERSHIP: BUSINESS ANALYTICS.

BRET JEPSON, RICHARD PUGMIRE, KEVIN SAMUELSON, JEFF SELANDER, STEPHAN JACOB Every company hopes to increase their efficiency. In fact, some companies may even make it to the point of collecting research and data about their operations. But what do you actually do with all of that information? This panel will highlight a few local companies and will provide insights on utilizing analytics to increase your company’s performance.

SMALL BUSINESS: GOLDMAN SACHS 10,000 SMALL BUSINESSES PROGRAM KAREN GUNN, COURTNEY ANDERSON, SHAUN OLSEN

Entrepreneurs and small businesses have generated 64 percent of net new jobs over the past 15 years. They represent 99.7 percent of all employer firms, hire 40 percent of high tech workers, and produce 13 times more patents per employee than large patenting firms. Utah’s strong ethos of entrepreneurship reflects the power of small business and the need to provide an infrastructure for its growth and sustainability. Goldman Sachs 10,000 Small Businesses is designed to support company growth by providing Utah entrepreneurs with key building blocks needed to understand the most effective financing and investor strategies to grow their companies. Join alumni from Utah’s Goldman Sachs 10,000 Small Businesses and learn how these diverse business owners used this uniquely structured program to determine the most effective financing strategies to grow their companies.

engaging content to make a difference. Most companies are either dipping their toes or winging it. This expert panel will discuss the content marketing strategies and techniques that will help you stop wasting time and start growing leads and sales. Some of the discussion points will include:

INTERNATIONAL BUSINESS: CYBERSECURITY KEITH MULBERY, JARED BLAKE, PETE ASHDOWN, ROBERT JORGENSEN, BASIL HAMDAN

Cybersecurity requires a workforce that can meet the demands of the modern technological landscape. With representation from education and the private sector, this panel will cover the A to Z of education, procedures, compliance, best practices, mobile, and mitigating your risks so that your business, and our workforce, can become more secure.

With more than 500 lawyers in 14 offices, Ballard Spahr combines the depth and experience of a national firm with portfolio practices focused on the needs of Salt Lake’s local market. • Public Finance • Real Estate • Resort and Hotel

• Corporate Transactions/M&A • Commercial Litigation

CONTENT MARKETING: HOW TO BUILD A BUSINESS MESSAGE

DAN BISCHOFF, KELLY HINDLEY, MICHAEL JENSEN, TYLER KIZERIAN, PAT PARKINSON Content Marketing is the rage right now. Everybody’s doing it, but not everybody is doing it well. Only 38% of organizations say they are effective. That’s because the majority of those companies don’t have a strategy, and don’t produce enough

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The commercial real estate industry moves quickly. Keeping up with the latest trends, ECONOMIC MMI T 2 0 1 5 forecasting upcomingSU opportunities and keeping our clients in the know is what we do. THE GOVERNOR’S UTAH

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Why the Enterprise? “The Enterprise is a great publication. Having a subscription has been instrumental in connecting with the business world. It will keep you updated on what is going on in the state, as the articles are very informative. The work week is not complete without it.” Bette Taylor, Business Development Manager America First Credit Union

823 North 300 West, Suite NE220 • Salt Lake City UT 84103 Phone (801) 533-0556 • www.slenterprise.com

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PRESENTERS & MODERATORS Courtney Anderson, Owner, Spa Trouve Spa Trouve, a comprehensive day spa specializing in aesthetic enhancement treatment began in 2011 with one location. In 2013, the owner opened a second location in Utah County, with the hope of franchising the Spa throughout the state. While in the Goldman Sachs 10,000 Small Businesses program, the owner learned about the different financing and investor options associated with creating a franchise model and has currently received funding to begin that process as part of her growth strategy.

Ché Arguello Division Director of the Commercial Enforcement Division of the Utah Attorney General’s Office

Pete Ashdown, Founder and CEO, Xmission In 1993, while attending the University of Utah, Pete Ashdown started XMission, Utah’s first Internet Service Provider. Throughout XMission’s 20 year history, Mr. Ashdown has been a dedicated contributor to our community and has advocated for advancing data infrastructure throughout the country, while protecting individual privacy. Mr. Ashdown was the Democratic nominee for U.S. Senate in 2006. His campaign pioneered methods for expanding democracy through technology.

Brad Bertoch, President, Wayne Brown Institute Brad is President of the Wayne Brown Institute and a member of SLC, and Park City Angel groups. He was also a venture partner with Hamilton Bio-Ventures Fund II. He assisted in the creation of Zions, and SL County’s venture debt programs, and is a Board member of Mountainlands RLF.

Dan Bischoff, Co-Founder and General Manager, Content Hook For more than a decade, Dan has been building and engaging audiences through content. He started as a journalist (worked for Associated Press, Deseret News, Statesman Journal) before switching to marketing. He’s led content and social media strategies for SEO.com, Lendio and Nature’s Sunshine. Now he runs Content Hook, a content marketing agency owned by Utah Media Group.

Jared Blake, CTO, Moki Jared Blake is the CTO of Moki, the leading provider of cloud based Total Control for Customer Facing Devices. Jared has extensive experience managing and directing technical projects as well as working directly with customers to define and measure success and value. Jared is a participating member of the PCI Council Mobile Taskforce and the OWASP Mobile Security project and is a frequent presenter on mobile security topics at regional conferences and for customer engineering teams. Jared was the founder of QFi Systems and holds a bachelor’s degree in computer science from Brigham Young University (and he’s still a rabid sports fan).

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ECONOMIC S UM MIT 2015 Larry Couglin, General Manager, Boeing Salt Lake

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Larry Coughlin was named general manager of Boeing Salt Lake in February 2013. Boeing Salt Lake is a part of Boeing Commercial Airplanes’ Fabrication organization, employing more than 700 employees and spanning over 1.2M square feet of manufacturing floor space across three facilities in Salt Lake County, Utah. The team’s manufacturing capabilities include fabrication, assembly and integration of metal and composite airplane components for all commercial airplane models. As the Boeing Salt Lake leader, Coughlin also represents Boeing to local government and community agencies.

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Rob Galloway, President, US Synthetic Rob Galloway, President of US Synthetic, joined the company in October 1997 as a Mechanical Engineer and initiated the company’s Lean manufacturing journey in 2004. During his tenure at US Synthetic, Galloway has served as Vice President of Operations, Production Manager, Research and Development Engineer, and Customer Manager. Galloway also founded and managed Sundance Diamonds, US Synthetic’s gem diamond business division. Prior to his time at US Synthetic, Galloway worked as a Research Technician at Hughes Christensen in Salt Lake City, Utah; and for Lucas Aerospace in Park City, Utah. Galloway holds a BS in Mechanical Engineering from the University of Utah.

Dan Garceau, President, Autoliv North America Dan Garceau is the President of Autoliv North America, a position he has held since 2014. In this role, he is responsible for Autoliv’s passive safety business in the US, Canada and Mexico, which includes oversight of airbags, seatbelts and steering wheels. Garceau was Vice President of Manufacturing for Autoliv North America – Airbags and Steering Wheels from March 2011-2014, which also included the textile, inflator, initiator and propellant sites that support these products in the region.

Karen Gunn, Executive Director of 10,000 Small Businesses Program Karen has over thirty years’ experience as an educator, corporate manager, and entrepreneur. Currently, Karen has oversight for programs associated with workforce and economic development, global entrepreneurship, small business development, and women’s business advocacy She also serves as the Executive Director of the Goldman Sachs 10,000 Small Businesses program at SLCC. Karen actively participates in several community and economic development initiatives on behalf of Salt Lake Community College, and provides institutional leadership to position the college as a supportive partner in achieving the state’s economic development goals.

Basil Hamdan, Assistant Professor of Cybersecurity at the College of Technology & Computing, Utah Valley University (UVU) Dr. Basil Hamdan is an Assistant Professor of Cybersecurity at the College of Technology & Computing, Utah Valley University (UVU). Prior to joining UVU, Dr. Hamdan held academic positions at Virginia State University, Miami University, and Virginia Commonwealth University where he taught cybersecurity, digital forensics, and information systems courses. Dr. Hamdan’s teaching and research interests include: information security and assurance, information security risk management and measurement, information systems control and audit, and digital forensics and e-discovery.

Ben Hart, Managing Director for Urban and Rural Business Services for the Governor’s Office of Economic Development Benjamin Hart is the Managing Director for Urban and Rural Business Services for the Governor’s Office of Economic Development. His responsibilities include overseeing the GOED programs that help Utah businesses to grow. Hart is directly involved in facilitating coordination between programs and partners to help support the many businesses across the State. Prior to his position at GOED, Hart served as the director of employer initiatives for the Department of Workforce Services.

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Ben Haslam, Relationship Manager at Amegy Bank

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Ben Haslam has been helping companies with cash flow financing for over 15 years. Since graduating from the University of Utah, he has been

with various banks and finance companies, with positions from underwriting, to credit, and now sales as with Amegy Bank Business Credit, the ECONOMIC

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As senior vice president of Strategic Planning for MRM//McCann, Kelly Hindley oversees the agency team charged with discovering, developing, and telling our clients’ stories. Her passion is using insights about audiences, companies and markets to create stories and experiences that make a difference to clients’ businesses. She has worked in B2B technology marketing for more than 20 years and has worked for clients such as Intel, Microsoft, Cisco, Verizon and VeriSign.

Gordon Hoyt, President, Utah Business Lending Corporation For the past 12 years, Gordon Holt has lead the Utah Business Lending Corporation which manages a $7 Million Salt Lake County revolving loan fund focused on high tech companies. The purpose of the fund is to create jobs. Gordon has been a business owner for over 40 years and has 28 years of banking experience.

Stephan Jacob, Co-Founder and COO of Cotopaxi Cotopaxi is Stephan’s 2nd business, after exiting e-commerce retailer Kembrel.com in 2013. He previously worked as a consultant for McKinsey and a software developer for Bunge US. As an advocate for an Indonesian Anti-Child Labor NGO, Stephan helped to take over 700 children from fishing platforms, factories, mills & prostitution back to their homes and schools. He holds an MBA from the The Wharton School (UPenn), an MA in International Studies from the Lauder Institute (UPenn) and a Master in Information Systems from the University of Mannheim & the University of South Australia.

Michael Jensen, Senior Content Marketing Manager, Blendtec Michael Jensen is a marketing and communication professional with more than 14 years of marketing experience in a variety of industries. He has led out on social media and content marketing for Deseret Book, MonaVie, Paragon Global Resources and Porter Creative. He is a graduate of Brigham Young University and is currently the Senior Content Marketing Manager for Blendtec, building content marketing strategies and managing all social media accounts.

Bret Jepsen, Managing Director, Utah Capital Bret Jepsen was hired in September 2013 to build and manage phase II of the Utah Capital program. Mr. Jepsen was most recently a principal with the highly successful investment firm Northgate Capital. He has over 13 years of private equity and venture capital experience, and was Acting Director of Venture Capital, Small Buyout and Emerging Market investing for the San Francisco Employees’ Retirement System (SFERS). While at SFERS, Bret established a portfolio of several top-tier, oversubscribed venture capital funds, served on several advisory boards and created a secondary program designed to enhance returns by acquiring less-risky, pre-identified private equity assets.

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Robert Jorgensen, Senior Professional in Residence and Cyber Security Program Manager, Utah Valley University

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Robert Jorgensen is a cyber security professional with expertise in information security strategy and execution and over 20 years ofTHEexperience GOVERNOR’S UTAH in various technology roles. He holds multiple information security certifications, including CISSP, CISA, GCIA, GCIH, GPEN, and GXPN, as well ECONOMIC MMI T 2 0 1 5 as networking and systems certifications from Microsoft, Novell, and Cisco. A Utah native, Robert received his Master of Science inSU Information Systems from the University of Utah. Robert is on the faculty of Utah Valley University as a Senior Professional in Residence and the Cyber Security Program Manager. He is currently building a cyber security academic program at UVU under a $3 million federal grant.

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Tyler Kizerian, Founder, Lava Surf

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Tyler Kizerian is the Founder of Lava Surf. Lava Surf specializes in delivering technology, content, & services to grow brands through social media. Tyler has been involved in marketing and advertising for almost 12 years.

Carrie Mayne, Chief Economist for Workforce Services Carrie is currently the Chief Economist and Director of Workforce Research and Analysis at the Department of Workforce Services. She and her staff produce a wide array of tools to aid the public in understanding the state’s workforce. The division’s output ranges from Bureau of Labor Statistics data series to quasi-experimental analysis of job training programs. She holds a bachelor’s degree and PhD in economics from the University of Utah.

Derek Miller, President and CEO of World Trade Center Utah Derek B. Miller is the president and CEO of the World Trade Center Utah, an organization dedicated to helping Utah companies “think, act, and succeed globally.” WTC Utah is a member of the World Trade Centers Association headquartered in New York City, a network of more than 300 WTC’s in 100 countries around the world, with the mission to facilitate prosperity through trade and investment. Prior to his current position, Mr. Miller served as chief of staff to Governor Gary R. Herbert, overseeing the Governor’s Office, the Governor’s Cabinet and state operations.

Keith Mulbery, Department Chair and Professor, Information Systems and Technology Department, Utah Valley University (UVU) Dr. Keith Raymond Mulbery is the Department Chair and a Professor in the Information Systems and Technology Department at Utah Valley University (UVU). Previously, he served as Interim Associate Dean in the College of Technology and Computing. His teaching areas include systems analysis and design; management information systems; and global and ethical perspectives in information systems and technology. His other interests include cyber security and data analytics. He has been instrumental in assessment processes to seek re-accreditation for the information systems program and for applying for accreditation for the information technology program. He has authored over 20 textbooks since 1994.

Shaun Olsen, Owner, Prestman Auto Prestman Auto is a family owned and operated mid-size auto dealership, with a unique business model for the industry. Prestman sells an average of 65 cars/month, from Acura to Volkswagen and everything in between. The company has a tight- knit consumer base and a great competitive advantage over other car dealers. Prestman Auto has a very strong and loyal customer base that generates us repeat business and referrals. Goldman Sachs 10,000 Small Businesses program helped the owner determine optimal approach to a fixed asset loan to expand the dealership’s retail capacity.

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PRESENTERS & MODERATORS Pat Parkinson, Vice President, Client Services, Content Hook Pat was a journalist for about 15 years before making the switch to marketing and PR in 2011. Since then he’s led content, social media and public relations campaigns for many clients. Pat recently left Post Planner where he grew the company’s blog to more than 420,000 monthly views.

Adam Petersen, International Operations Manager, Goal Zero Adam Petersen grew up in Utah and received his undergraduate degree from Brigham Young University in Supply Chain Management. He currently serves as international operations manager for Goal Zero, a portable and solar power company. Petersen has been directly involved with restructuring Goal Zero’s international distribution plans, freight and sales structure, as well as day to day operations in its third party logistics provider located in the Netherlands.

Tom Post,

Senior Vice President of Content Strategy SnappConner PR and former Managing Editor of Forbes

Tom Post is senior vice president of Content Strategy for SnappConner PR. He spent 17 years at Forbes, most recently as a managing editor, building a network of 150-plus contributors to the Entrepreneurs Channel on forbes.com and overseeing entrepreneurial coverage in Forbes magazine. Prior to that he wrote for Peter Jennings on ABC Evening News, and covered foreign news and politics for Newsweek magazine.

Richard Pugmire, Director, LP Capital Advisors Richard Pugmire, CFA is a Director in the Client and Advisory Services group of LP Capital Advisors based in Salt Lake City, Utah. Prior to joining LP Capital Advisors in 2008, Mr. Pugmire spent four years at Ford Motor Company, where he focused on pension asset management within the treasury group. Prior to joining Ford, Mr. Pugmire spent a year at the University Venture Fund evaluating venture capital investments and three years at Harris Investor Services. Mr. Pugmire received an MBA and a B.S. in Finance (with honors) from the University of Utah and is a CFA Charterholder.

Sean Reyes, Utah’s 21st Attorney General In a short time Utah Attorney General Sean Reyes has won back confidence in his office from leaders in politics, education, business, law and, most importantly, from Utah citizens. He is recognized nationally and locally for his legal skills, professionalism, leadership and public service. Sean and his wife, Saysha, are the parents of six children.

Kathy Ricci, CEO, Utah Microenterprise Loan Fund (UMLF) Kathy Ricci is the CEO of the Utah Microenterprise Loan Fund (UMLF), a non-profit organization that provides financing and management support to entrepreneurs in start-up and existing firms that do not have access to traditional funding sources. Kathy has a B.S. degree in Finance and Management and a MBA from the University of Utah.

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Kevin Samuelson guides the company’s aggressive growth strategy in the $12.8 billion sales acceleration technology market. He joined InsideSales.com after serving as the chief operating officer at Backcountry.com, where he led merchandising, fulfillment, finance and corporate development. He was part of the executive team that helped Backcountry.com become one of the nation’s fastest-growing ecommerce companies with approximately $500 million in revenue. Prior to Backcountry.com, Samuelson worked for more than a decade at Infor during a period of hyper-growth. He was part of the leadership team that built Infor into a $3 billion international powerhouse with a 10-year compound annual growth rate above 50 percent.

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Harvey Scott, President and CEO, RigidBot Harvey Scott is an operationally minded executive with experience in manufacturing, supply chain management, and M&A. Mr. Scott spent seven years with Rolls-Royce Plc. He successfully completed several assignments which included; international supply chain, an organizational restructure at Rolls-Royce Energy Systems, and finally as Vice President of Corporate Ventures. He has worked in more than 40 countries and has lived in eight countries. Mr. Scott also worked as the Executive Vice President of Corporate Development & International Business at Blendtec where he managed Sales Operations, Planning and Forecasting, Customer Service, International Logistics, and Global Service and expansion.

Jeff Selander, CFO of Health Catalyst Prior to joining Health Catalyst, Mr. Selander was CFO at HB Ventures, a private equity firm in Boise, Idaho. Catalyst is Jeff’s fifth start-up as a venture finance professional, and his third as CFO. During his career, Jeff has assisted CEO’s in raising over $250 million in debt and equity from institutional investors. Prior to HB Ventures, Jeff was the CFO for Great Basin Scientific, a pre-revenue life sciences start-up. Previous to Great Basin, Jeff played several senior finance roles for iBAHN Corp., a venture-backed high-speed Internet provider to the hospitality industry. During his tenure, annual revenues grew from $8 million to $135 million.

David Sonnenreich David Sonnenreich is the Division Director of the Markets and Financial Fraud Division of the Utah Attorney General’s Office

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