Marketing and Communications

Teams

Contact

Pete Codella | Director

801-538-8774 | pcodella@utah.gov

Marketing and Communications

GOED’s marketing and communications (marcom) team consists of five full-time and two part-time employees. These communicators provide services to all of GOED’s teams, programs and initiatives, and support the internal and external communication activities of the executive management team.

The marcom team develops and sends email newsletters to employees, the GOED Board, executive management and the public. The team oversees owned and earned media, publishing content on the GOED website and social media channels. The marcom team also maintains a contractual relationship with a Salt Lake City-based public relations firm to ensure consistent nationwide coverage of business activities in Utah.

The marcom team supports GOED executives by providing briefing sheets, talking points, speeches and presentation graphics. It’s also responsible for the content and design of GOED’s Annual Report and the organization of the annual Utah Economic Summit for Gov. Herbert. It produces collateral for other GOED teams and is responsible for the yearly Business In Utah magazine and Utah Facts brochure.

This year, the marcom team began a new process of recording and coding project requests whereby it measures, tracks and monitors activity based on requested deliverables. On average, in FY 2019, the team completed 45 project requests a month.