Tourism, Film and Global Branding

The Office of Tourism, Film and Global Branding plays an integral role in the success of the Governor’s Office of Economic Development by stimulating traveler spending and film production in Utah. It was a remarkable year for the office. Traveler spending in Utah reached $9.1 billion in 2017 — a 7.2 percent increase over 2016 — generating $1.3 billion in state and local tax revenues ($731 million state tax revenue, $610 local tax revenue). Income from tourism provided approximately $1,200 in tax relief for every household in Utah.

The Utah Film Commission supported the production of three popular television series: “Andi Mack” (Disney), “Westworld” (HBO) and “Yellowstone” (Paramount) and helped hundreds of local, emerging filmmakers find their way in the industry. In addition to generating income for the state, the Utah Office of Tourism encourages positive perceptions of Utah by promoting the Life Elevated® brand through public relations, marketing campaigns, social media, online written and video content and the inclusion of Utah locations in Hollywood films, television series and national television commercials. More than 1,400 productions have been filmed in Utah, including iconic films: “Butch Cassidy and The Sundance Kid,” “Thelma & Louise,” and “127 Hours.” As stewards of a healthy tourism economy, the Utah Office of Tourism also manages the Red Emerald Initiative, a long-term strategic vision to grow Utah’s tourism industry while maintaining a high-quality experience for visitors and Utah residents.

Contact

Vicki Varela Managing Director 801-538-3395 vvarela@utah.gov